{"id":156539,"date":"2026-09-23T10:24:29","date_gmt":"2026-09-23T08:24:29","guid":{"rendered":"https:\/\/phrase.com\/inhaltsgruppen\/"},"modified":"2026-09-28T12:28:49","modified_gmt":"2026-09-28T10:28:49","slug":"content-groups","status":"publish","type":"page","link":"https:\/\/phrase.com\/de\/platform\/ai-solutions\/content-groups\/","title":{"rendered":"Content-Gruppen"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-style-header-hero has-white-color has-white-10-background-color has-text-color has-link-color has-transparent-background-color has-background has-background-images wp-elements-1 is-layout-flow wp-block-group-is-layout-flow\" style=\"background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/phrase-header-blue.jpg.webp);background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/phrase.com\/de\/\">Home<\/a><\/span> | <span><a href=\"https:\/\/phrase.com\/de\/platform\/\">Phrase Localization Platform<\/a><\/span> | <span><a href=\"https:\/\/phrase.com\/de\/platform\/ai-solutions\/\">AI Solutions<\/a><\/span> | <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>Content-Gruppen<\/strong><\/span><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-gigantic-font-size\" id=\"h-content-groups\" style=\"font-style:normal;font-weight:400\">Content-Gruppen<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-large-font-size wp-elements-2 wp-block-paragraph\"><strong>Strukturiere deinen Content in Content-Gruppen, die jeweils \u00fcber einen eigenen Kontext und eigene Richtlinien verf\u00fcgen.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-grey-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/de\/demo\/?button_id=ai_solutions_demo_cta\" target=\"_blank\" rel=\"noreferrer noopener\">Demo vereinbaren<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-blue-10-background-color has-background has-background-images has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--10);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/svgexport-1-5.svg);background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;background-size:auto\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Am Anfang steht dein Styleguide. Content-Gruppen verwandeln die Regeln deiner Marke in eine kontextbezogene Ebene, die f\u00fcr jeden Content-Typ ma\u00dfgeschneidert ist, und pr\u00e4gen so jede \u00dcbersetzung \u2013 von der Erstellung \u00fcber die Qualit\u00e4tsbewertung bis hin zur KI-Nachbearbeitung. Das Ergebnis sind ma\u00dfgeschneiderte \u00dcbersetzungen in gro\u00dfem Umfang.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-a-pipeline-for-every-content-type\">Eine Pipeline f\u00fcr jeden Content-Typ<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Content-Gruppen verwandeln deine Richtlinien in einen strukturierten Kontext, der inhaltsspezifische, automatisierte \u00dcbersetzungsabl\u00e4ufe steuert.<br><\/p>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f6ad8bac wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f6ad8bac wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f3a8bc96 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1398\" height=\"838\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Style-Guide-Content-Groups-LP-1.png\" alt=\"\" class=\"wp-image-156301\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Style-Guide-Content-Groups-LP-1.png 1398w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Style-Guide-Content-Groups-LP-1-300x180.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Style-Guide-Content-Groups-LP-1-1024x614.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Style-Guide-Content-Groups-LP-1-768x460.png 768w\" sizes=\"auto, (max-width: 1398px) 100vw, 1398px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--20)\">\n<h3 id=\"h-a-style-guide-your-ai-can-act-on\" class=\"wp-block-heading\">Ein Styleguide, nach dem deine KI handeln kann<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-phrase-language-ai\">Beginne mit deinem Styleguide und lass Phrase ihn in einzelne Regeln aufteilen, die jeweils so strukturiert sind, dass die KI sie zuverl\u00e4ssig anwenden kann. Anstatt die KI zu beauftragen, ein ganzes Dokument auf einmal zu interpretieren, wird jede Regel zu einer klaren, gezielten Anleitung, der sie in deinem Content einheitlich folgen kann. Und wenn du etwas ben\u00f6tigst, das dein Styleguide nicht abdeckt, kannst du jederzeit eigene Regeln und Pr\u00fcfungen hinzuf\u00fcgen und die Vorgaben genau nach deinen W\u00fcnschen gestalten.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f3a8bc96 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--20)\">\n<h3 id=\"h-the-context-each-content-type-needs\" class=\"wp-block-heading\">Der Kontext, den jeder Content-Typ ben\u00f6tigt<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-phrase-language-ai\">Fasse die relevanten Regeln in Content-Gruppen zusammen \u2013 eine f\u00fcr jeden Content-Typ, von Marketing \u00fcber Recht bis hin zu Produkt. Jede Gruppe wird zur kontextuellen Grundlage f\u00fcr ihre eigene automatisierte \u00dcbersetzungspipeline und bietet damit jedem Content-Typ die spezifische Anleitung, die er ben\u00f6tigt. Da Regeln nicht an eine bestimmte Gruppe gebunden sind, kannst du sie gruppen- und sprach\u00fcbergreifend wiederverwenden, sodass jede einmal erstellte Regel \u00fcberall dort angewendet werden kann, wo sie relevant ist.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1398\" height=\"838\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Content-Groups-LP-2.png\" alt=\"\" class=\"wp-image-156302\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Content-Groups-LP-2.png 1398w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Content-Groups-LP-2-300x180.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Content-Groups-LP-2-1024x614.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Content-Groups-LP-2-768x460.png 768w\" sizes=\"auto, (max-width: 1398px) 100vw, 1398px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f3a8bc96 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1398\" height=\"838\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Content-Groups-LP-3.png\" alt=\"\" class=\"wp-image-156303\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Content-Groups-LP-3.png 1398w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Content-Groups-LP-3-300x180.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Content-Groups-LP-3-1024x614.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Content-Groups-LP-3-768x460.png 768w\" sizes=\"auto, (max-width: 1398px) 100vw, 1398px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--20)\">\n<h3 id=\"h-evaluate-against-the-exact-same-context\" class=\"wp-block-heading\">Bewerte im exakt gleichen Kontext.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-phrase-language-ai\">Wandle dieselben Regeln in KI-Pr\u00fcfungen um, damit die Qualit\u00e4tsbewertung auf genau dem Kontext basiert, der urspr\u00fcnglich als Grundlage f\u00fcr die \u00dcbersetzung diente. Es gibt keine L\u00fccke zwischen der Content-Erstellung und der Bewertung, da beide auf derselben Quelle beruhen. Jeder Content-Typ durchl\u00e4uft eine automatisierte, kriterienbasierte QA, die Probleme bereits vor der Ver\u00f6ffentlichung aufdeckt. Und da die Regeln bereits festgelegt sind, ist keine separate Einrichtung erforderlich.<br><a href=\"https:\/\/phrase.com\/de\/platform\/nextmt\/\"><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<h2 class=\"wp-block-heading has-text-align-center alignwide\" id=\"h-what-content-groups-unlock\">Was Content-Gruppen freischalten<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Da sich derselbe Kontext durch alle Phasen zieht, l\u00e4sst sich die Automatisierung skalieren, ohne dass dabei die Kontrolle verloren geht.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default has-light-neutral-background-color has-background is-layout-grid wp-container-core-group-is-layout-bd20e6ad wp-block-group-is-layout-grid\" style=\"padding-right:var(--wp--preset--spacing--24);padding-left:var(--wp--preset--spacing--24)\">\n<div class=\"wp-block-group wp-container-content-79286276 is-vertical is-layout-flex wp-container-core-group-is-layout-a7c6831a wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/icon_menu_language_blue.svg\" alt=\"\" class=\"wp-image-144013\" style=\"width:70px;height:auto\" \/><\/figure>\n\n\n\n<h3 id=\"h-bespoke-translations-at-scale\" class=\"wp-block-heading has-large-font-size\"><strong><strong><strong><strong><strong><strong><strong>Ma\u00dfgeschneiderte \u00dcbersetzungen in gro\u00dfem Ma\u00dfstab<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jeder Content-Typ durchl\u00e4uft eine eigene, optimierte Pipeline, sodass der Output automatisch der Intention entspricht.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-79286276 is-vertical is-layout-flex wp-container-core-group-is-layout-a7c6831a wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/icon_menu_checkmark_orange.svg\" alt=\"\" class=\"wp-image-144000\" style=\"width:70px;height:auto\" \/><\/figure>\n\n\n\n<h3 id=\"h-dramatically-less-post-editing\" class=\"wp-block-heading has-large-font-size\"><strong><strong><strong><strong><strong><strong><strong>Deutlich weniger Post-Editing<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Du bekommst schon beim ersten Mal genau das gew\u00fcnschte Ergebnis und vermeidest so manuelle \u00dcberpr\u00fcfungen und Post-Editing.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-a7c6831a wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/dataflow-1.svg\" alt=\"\" class=\"wp-image-110270\" style=\"width:70px;height:auto\" \/><\/figure>\n\n\n\n<h3 id=\"h-context-across-every-stage\" class=\"wp-block-heading has-large-font-size\"><strong><strong><strong><strong><strong><strong><strong>Kontext in jeder Phase<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Derselbe Kontext bildet die Grundlage f\u00fcr die \u00dcbersetzungserstellung, die Qualit\u00e4tsbewertung und das KI-Post-Editing.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-a7c6831a wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/arrow-synch.svg\" alt=\"\" class=\"wp-image-110314\" style=\"width:70px;height:auto\" \/><\/figure>\n\n\n\n<h3 id=\"h-reusable-and-governed\" class=\"wp-block-heading has-large-font-size\"><strong><strong><strong><strong><strong><strong><strong>Kontrolliert und wiederverwendbar<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Definiere Regeln einmal und verwende sie \u00fcber alle Content-Gruppen und Sprachen hinweg, ausgehend von einer einzigen Quelle der Wahrheit.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-black-color has-yellow-background-color has-text-color has-background has-link-color wp-elements-3 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--56)\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-ready-to-scale-bespoke-translations\">Bereit, ma\u00dfgeschneiderte \u00dcbersetzungen zu skalieren?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Hier erf\u00e4hrst du, wie Content-Gruppen in jeder Phase der Lokalisierung den richtigen Kontext liefern.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-cba10ad9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/de\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demo vereinbaren<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-black-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/de\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Preise anzeigen<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Content-Gruppen Strukturiere deinen Content in Content-Gruppen, die jeweils \u00fcber einen eigenen Kontext und eigene Richtlinien verf\u00fcgen. Am Anfang steht dein Styleguide. Content-Gruppen verwandeln die Regeln deiner Marke in eine kontextbezogene Ebene, die f\u00fcr jeden Content-Typ ma\u00dfgeschneidert ist, und pr\u00e4gen so jede \u00dcbersetzung \u2013 von der Erstellung \u00fcber die Qualit\u00e4tsbewertung bis hin zur KI-Nachbearbeitung. Das Ergebnis [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":7474,"parent":106727,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-refresh","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-156539","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/pages\/156539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/comments?post=156539"}],"version-history":[{"count":4,"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/pages\/156539\/revisions"}],"predecessor-version":[{"id":157157,"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/pages\/156539\/revisions\/157157"}],"up":[{"embeddable":true,"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/pages\/106727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/media\/7474"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/media?parent=156539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}