{"id":29061,"date":"2022-08-08T01:54:22","date_gmt":"2022-08-07T23:54:22","guid":{"rendered":"https:\/\/phrase.com\/produktmanagement\/"},"modified":"2026-08-12T10:11:31","modified_gmt":"2026-08-12T08:11:31","slug":"product-managers","status":"publish","type":"page","link":"https:\/\/phrase.com\/de\/roles\/product-managers\/","title":{"rendered":"Produktmanagement"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-header-hero has-white-color has-white-background-color has-text-color has-background has-link-color has-background-images wp-elements-0fce743fa77d5f6da7cede14f9fc81e8 is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--110);padding-bottom:var(--wp--preset--spacing--110);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/phrase-header-blue.jpg.webp);background-position:0% 100%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-b0ba78b1 wp-block-group-is-layout-constrained\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/phrase.com\/de\/home\/\">Home<\/a><\/span> | <span><a href=\"https:\/\/phrase.com\/de\/roles\/\">L\u00f6sungen nach Teams<\/a><\/span> | <span class=\"breadcrumb_last\" aria-current=\"page\">Produktmanagement<\/span><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-gigantic-font-size\" id=\"h-localization-solutions-for-product-managers\" style=\"font-style:normal;font-weight:400\">Lokalisierungsl\u00f6sungen f\u00fcr Produktmanagement<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left\"><strong>Phrase sorgt daf\u00fcr, dass Lokalisierung und Release-Zyklus synchron bleiben \u2013 damit jede Sprachversion zeitgleich mit dem Produkt ver\u00f6ffentlicht wird.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-blue-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/de\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demo vereinbaren<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-trusted-by-product-teams-at\"><strong>Diese Produktteams vertrauen auf Phrase<\/strong><\/h2>\n\n\n<div class=\"alignwide wp-block-phrase-com-image-carousel\"><div class=\"wp-block-phrase-com-image-carousel__slider embla\"><div class=\"wp-block-phrase-com-image-carousel__slides embla__viewport\"><div class=\"embla__container\">\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/uber-logo.png\" alt=\"\" class=\"wp-image-98759\" style=\"object-fit:cover;width:94px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/lionbridge-logo.png\" alt=\"lionbridge logo\" class=\"wp-image-98772\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium embla__slide\"><img decoding=\"async\" width=\"300\" height=\"66\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-300x66.png\" alt=\"\" class=\"wp-image-96344\" style=\"object-fit:cover\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-300x66.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-1024x225.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-768x168.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-1536x337.png 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/de\/customers\/zendesk\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/zendesk-logo-phrase.png\" alt=\"Zendesk logo\" class=\"wp-image-98787\" style=\"object-fit:cover\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/de\/customers\/zendesk\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/aws-logo.png\" alt=\"aws logo\" class=\"wp-image-98752\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/snowflake-logo-1.png\" alt=\"snowflake logo\" class=\"wp-image-98871\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Footlocker-Logo.png\" alt=\"\" class=\"wp-image-106774\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/de\/customers\/deliveroo\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/deliveroo-logo.png\" alt=\"deliveroo logo\" class=\"wp-image-98853\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/de\/customers\/deliveroo\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Decathlon-logo.png\" alt=\"decathlon logo\" class=\"wp-image-98825\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/de\/customers\/braze\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"516\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/Braze_Primary_logo_PURPLE_CROPPED-1024x516.png\" alt=\"\" class=\"wp-image-96328\" style=\"width:79px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/de\/customers\/braze\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/electrolux-logo.png\" alt=\"electrolux logo\" class=\"wp-image-98840\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"1200\" height=\"453\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg.png\" alt=\"Zoetis_logo\" class=\"wp-image-113374\" style=\"object-fit:cover;width:123px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg.png 1200w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-300x113.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-1024x387.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-768x290.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/de\/customers\/what3words\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/What3Words-logo.png\" alt=\"What3Words logo\" class=\"wp-image-98883\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/de\/customers\/what3words\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/puma-logo.png\" alt=\"puma logo\" class=\"wp-image-98766\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/vestiaire-collective-logo-1.png\" alt=\"vestiaire collective logo\" class=\"wp-image-98911\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/de\/customers\/yamazaki-mazak-corporation\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/04\/Website-Dynamic-Bar-Logos-1.png\" alt=\"\" class=\"wp-image-105020\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/de\/customers\/yamazaki-mazak-corporation\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"868\" height=\"599\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec.png\" alt=\"\" class=\"wp-image-125252\" style=\"object-fit:cover;width:67px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec.png 868w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec-300x207.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec-768x530.png 768w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/de\/customers\/pega\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Website-Dynamic-Bar-Logos-4.png\" alt=\"\" class=\"wp-image-128394\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/de\/customers\/pega\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/skoda-logo-phrase.png\" alt=\"\" class=\"wp-image-98919\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/de\/customers\/kucoin\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"235\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-1024x235.png\" alt=\"\" class=\"wp-image-114895\" style=\"width:123px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-1024x235.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-300x69.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-768x176.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/de\/customers\/kucoin\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><div class=\"embla__controls\"><button type=\"button\" class=\"embla__prev\" data-glide-dir=\"<\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg><span class=\"screen-reader-text\">Vorherige<\/span><\/button><button type=\"button\" class=\"embla__next\" data-glide-dir=\"&gt;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m11.809 11-3.01-3.036.916-.924L13.64 11l-3.925 3.96-.915-.924L11.808 11Z\"\/><\/svg><span class=\"screen-reader-text\">N\u00e4chste<\/span><\/button><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-blue-10-background-color has-background has-background-images has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--10);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/svgexport-1-2.svg);background-position:100% 30%;background-attachment:scroll;background-repeat:no-repeat;background-size:auto\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-localization-is-the-dependency-nobody-planned-for\"><strong><strong><strong><strong>Lokalisierung ist die Abh\u00e4ngigkeit, die niemand eingeplant hat<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Dein Team liefert schnell. Zweiw\u00f6chige Sprints, kontinuierliche Bereitstellung, Feature-Flags. Das Produkt bewegt sich im Tempo deiner Roadmap, bis es in einer anderen Sprache funktionieren muss. Dann werden Zeichenfolgen in eine Tabelle extrahiert, Tage vergehen und das Feature ist auf Englisch fertig, w\u00e4hrend Deutsch und Japanisch noch in Bearbeitung sind. Die lokalisierte Version erscheint versp\u00e4tet oder mit L\u00fccken.<br><br>Jeder neue Markt vervielfacht dies. Was bei drei Sprachen funktionierte, bricht bei zw\u00f6lf zusammen. Die Entwicklung bittet das Lokalisierungsteam um ein Update. Das Lokalisierungsteam wendet sich an den Projektmanager. Der regionale Stakeholder fragt beim PM nach. Da niemand einen einheitlichen \u00dcberblick \u00fcber den aktuellen Stand der Dinge hat, wird der PM zum Status\u00fcbermittler.<br><br>Phrase macht die Lokalisierung zu einem Teil der Produkt-Pipeline \u2013 anstatt zu einem Arbeitsschritt, der erst nachtr\u00e4glich erfolgt. Die \u00dcbersetzungen laufen parallel zur Entwicklung, die Qualit\u00e4t wird vor dem Release bewertet und jeder Stakeholder sieht denselben Status, ohne dass der PM Updates vermitteln muss.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full no-padding is-style-rounded is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/01\/Phrase-CLI-API-and-webhooks.jpg\" alt=\"Eine Grafik, die Konzepte der Befehlszeilenschnittstelle (CLI), der API und der Webhooks veranschaulicht, mit Symbolen und Diagrammen, die Code, Verbindungspfeile und Software-Integrationen auf der Phrase-Plattform darstellen.\" class=\"wp-image-132170\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/01\/Phrase-CLI-API-and-webhooks.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/01\/Phrase-CLI-API-and-webhooks-300x225.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/01\/Phrase-CLI-API-and-webhooks-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--45);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--45)\">\n<h2 class=\"wp-block-heading\" id=\"h-localization-that-runs-in-parallel-with-development\"><strong><strong><strong>Lokalisierung, die parallel zur Entwicklung erfolgt<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Kontinuierliche Lokalisierung bedeutet, dass \u00dcbersetzungen parallel zur Entwicklung stattfinden \u2013 und nicht erst in einer separaten Phase danach. Wenn ein Entwickler neue Strings hochl\u00e4dt, erfasst Phrase diese automatisch, leitet sie zur \u00dcbersetzung und \u00dcberpr\u00fcfung weiter und liefert sie anschlie\u00dfend wieder an die Codebasis zur\u00fcck. Bis die Funktion bereit f\u00fcr die Zusammenf\u00fchrung ist, sind auch die \u00dcbersetzungen fertig.<\/p>\n\n\n\n<p>Keine Handoff-E-Mails. Keine Status-Tabellen. Kein Hinterherlaufen. Das lokalisierte Produkt wird mit demselben Release ausgeliefert, nicht ein Release sp\u00e4ter.<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/de\/blog\/posts\/continuous-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\">So funktioniert kontinuierliche Lokalisierung<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-from-design-review-to-production-localization-is-already-there\"><strong><strong><strong><strong>Vom Design-Review bis zur Produktion \u2013 die Lokalisierung ist bereits vorhanden<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default has-light-neutral-background-color has-background is-layout-grid wp-container-core-group-is-layout-5e5c22c8 wp-block-group-is-layout-grid\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group wp-container-content-da97c7ca is-vertical is-layout-flex wp-container-core-group-is-layout-7543a69f wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"252\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/07\/figma_icon_252x252.png\" alt=\"\" class=\"wp-image-149661\" style=\"width:70px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/07\/figma_icon_252x252.png 252w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/07\/figma_icon_252x252-150x150.png 150w\" sizes=\"auto, (max-width: 252px) 100vw, 252px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-catch-it-in-design\"><strong><strong><strong><strong><strong><strong><strong>Schon im Design bearbeiten<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Dank der Figma-Integration kann das Designteam \u00dcbersetzungen direkt in den Layouts in der Vorschau anzeigen. Bei der Designpr\u00fcfung treten abgeschnittene Strings, Layoutfehler und kulturelle Unstimmigkeiten zutage \u2013 noch bevor auch nur eine einzige Zeile Code geschrieben wurde. Und sobald das Design genehmigt ist, gilt die Genehmigung f\u00fcr alle Sprachen.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\">Mehr \u00fcber die Figma-Integration<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-da97c7ca is-vertical is-layout-flex wp-container-core-group-is-layout-7543a69f wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/icon_menu_code_blue.svg\" alt=\"\" class=\"wp-image-144001\" style=\"width:70px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-sync-it-with-code\"><strong><strong><strong><strong><strong><strong><strong>Mit dem Code synchronisieren<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Phrase Strings synchronisiert sich mit dem Git-Repository \u2013 Branch f\u00fcr Branch. Entwickler pushen Quelltext-Strings aus ihrem Feature-Branch; \u00dcbersetzer arbeiten in Phrase; fertige \u00dcbersetzungen werden automatisch zusammengef\u00fchrt. Das Entwicklungsteam richtet den Prozess einmal ein. Danach l\u00e4uft er.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\">So funktionieren Strings<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7543a69f wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/icon_menu_waves_orange.svg\" alt=\"\" class=\"wp-image-144032\" style=\"width:70px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-ship-it-instantly\"><strong><strong><strong><strong><strong><strong><strong>Sofort ausliefern<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Durch die Over-the-Air-Bereitstellung werden neue \u00dcbersetzungen direkt an deine mobile App \u00fcbertragen \u2013 ganz ohne App-Store-\u00dcberpr\u00fcfung. Wurde nach der Ver\u00f6ffentlichung eine fehlerhafte \u00dcbersetzung gefunden? Korrigiere den Text in Phrase, und der korrigierte String erreicht die User innerhalb von Stunden \u2013 anstatt erst nach dem n\u00e4chsten App-Update.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\">So verl\u00e4uft die OTA-Bereitstellung<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-blue-10-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-know-it-s-ready-know-where-it-stands\"><strong>Der Status ist bekannt. Und das Release-Datum auch.<\/strong><\/h2>\n\n\n\n<div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--45);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--45)\">\n<h3 class=\"wp-block-heading\" id=\"h-quality-scored-before-release\"><strong><strong><strong><strong>Qualit\u00e4tsbewertung vor der Ver\u00f6ffentlichung<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Jeder \u00fcbersetzte String erh\u00e4lt eine Qualit\u00e4tskennzahl, bevor er live geht. Wenn ein Wert unter dem vorgegebenen Schwellenwert liegt, wird der String automatisch zur \u00dcberpr\u00fcfung gemeldet. Du siehst die Kennzahl und den Grund daf\u00fcr. Ein Signal des Vertrauens f\u00fcr alle PMs, die lokalisierte Versionen in Sprachen genehmigen, die sie selbst nicht sprechen.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\">Mehr \u00fcber Phrase-Qualit\u00e4tsbewertung<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Phrase-Quality-Performance-Score-QPS-1024x614.jpg\" alt=\"Darstellung des Phrase Qualit\u00e4ts-Leistungskennzahl (QPS) auf einer Dashboard-\u00e4hnlichen Oberfl\u00e4che mit Metriken, Bewertungsindikatoren und Qualit\u00e4tseinblicken zur Bewertung der \u00dcbersetzungsleistung.\" class=\"wp-image-107871\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Phrase-Quality-Performance-Score-QPS-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Phrase-Quality-Performance-Score-QPS-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Phrase-Quality-Performance-Score-QPS-768x460.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Phrase-Quality-Performance-Score-QPS.jpg 1238w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PhraseAnalytics-1024x614.png\" alt=\"\" class=\"wp-image-125246\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PhraseAnalytics-1024x614.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PhraseAnalytics-300x180.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PhraseAnalytics-768x461.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PhraseAnalytics.png 1397w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--45);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--45)\">\n<h3 class=\"wp-block-heading\" id=\"h-one-view-for-every-stakeholder\"><strong><strong><strong><strong><strong>Eine Ansicht f\u00fcr alle Stakeholder<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Erfahre mit einem Blick, welche Sprachen abgeschlossen sind, welche gerade gepr\u00fcft werden und welche die Ver\u00f6ffentlichung blockieren. Automatische Benachrichtigungen werden an Slack und Jira weitergeleitet, sodass die Stakeholder auf dem Laufenden bleiben, ohne dass der PM die Informationen weiterleiten muss. Phrase Analytics bietet Informationen zum Fertigstellungsgrad nach Sprache, Bearbeitungszeit, Qualit\u00e4tsbewertungen \u2013 und zur Identifizierung von Engp\u00e4ssen.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\">So funktioniert Phrase Analytics<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-grey-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-blue-color has-text-color has-link-color wp-elements-ea5276a4e53c95cae94200294c88a7fc\"><strong><strong><strong>INTEGRATIONEN<\/strong><\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-group alignwide has-light-grey-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-fits-the-tools-your-product-team-already-use-s\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Passt zu den Tools, die dein Produktteam schon nutzt<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\" id=\"h-fits-the-tools-your-product-team-already-use-s\">Phrase l\u00e4sst sich in die Plattformen integrieren, die deinen Produkt-Workflow steuern. Content wird aus deinen Design-Tools und Code-Repositorys importiert; \u00dcbersetzungen werden exportiert.<br><a href=\"https:\/\/phrase.com\/de\/integrations\/figma\/\"><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-tile-grid has-light-grey-background-color has-background is-layout-grid wp-container-core-group-is-layout-2e11d320 wp-block-group-is-layout-grid\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group wp-container-content-6c9ca111 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"36\" height=\"55\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/Figma_integration.svg\" alt=\"\" class=\"wp-image-111844\" style=\"width:60px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-figma\">Figma<\/h3>\n\n\n\n<p>F\u00fcr ein globales Publikum entwickelt.<br>\u00dcberpr\u00fcfe Vorschauen deiner Designs in unterschiedlichen Sprachen, ohne Figma zu verlassen.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/de\/integrations\/figma\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mehr \u00fcber Figma<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-6c9ca111 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized is-style-not-rounded\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Github_integration.svg\" alt=\"GitHub Logo | Phrase\" class=\"wp-image-1083\" style=\"width:92px;height:auto\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-github\"><strong><strong><strong><strong><strong><strong><strong><strong>GitHub<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Strings synchronisieren \u2013 Branch f\u00fcr Branch. \u00dcbersetzungen werden automatisch wieder zusammengef\u00fchrt.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/de\/integrations\/github\/\">Mehr \u00fcber GitHub<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-6c9ca111 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Jira_logo.svg\" alt=\"Jira Logo | Phrase\" class=\"wp-image-41477\" style=\"width:92px;height:auto\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-jira\"><strong><strong><strong><strong><strong><strong><strong><strong>Jira<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Verbinde \u00dcbersetzungsjobs mit deinen Jira-Tickets und erhalte Benachrichtigungen direkt in Jira.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/de\/integrations\/\">Mehr \u00fcber Integrationen<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-6c9ca111 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/Slack_logo.svg\" alt=\"\" class=\"wp-image-6462\" style=\"width:92px;height:auto\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-slack\">Slack<\/h3>\n\n\n\n<p>Verbinde dich mit Slack und lege fest, welche Benachrichtigungen du in deinen Slack-Kan\u00e4len erhalten m\u00f6chtest.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/de\/integrations\/\">Mehr \u00fcber Integrationen<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-6c9ca111 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"52\" height=\"59\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/contentful_integration.svg\" alt=\"\" class=\"wp-image-111857\" style=\"width:92px;height:auto\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-contentful\"><strong><strong><strong><strong><strong><strong><strong><strong>Contentful<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>\u00dcbersetze alle Textfelder und Rich-Text-Felder in verschachtelten Content-Modellen, auf Eingabe- und Feld-Ebene.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/de\/integrations\/contentful\/\">Mehr \u00fcber Contentful<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-ce94c4b5 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--45)\">\n<div class=\"wp-block-button is-style-dark-blue-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/de\/integrations\/\">\u00dcber 200 Integrationen<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-blue-color has-text-color has-link-color wp-elements-c3014db3eb0196d434156b2802a3e061\"><strong><strong>MESSBARE AUSWIRKUNGEN<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-teams-who-ve-been-where-you-are\"><strong><strong><strong><strong><strong><strong>Teams, die einst in deiner Situation waren<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide has-white-transparent-background-color has-background is-layout-flex wp-container-core-columns-is-layout-74d018ca wp-block-columns-is-layout-flex\" style=\"border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-left-radius:8px;border-bottom-right-radius:8px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-left-radius:8px;border-bottom-right-radius:8px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-a34d2a8650692c02ef86b4e1726f295b\">ERFAHRUNGSBERICHT<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-extra-large-font-size\">Deliveroo<\/p>\n\n\n\n<p class=\"has-indigo-30-color has-text-color has-link-color has-small-font-size wp-elements-2f4f92674b7c3e29b5004bf354fc50a8\"><strong>170.000 Gastronomie- und Lebensmittelpartner, 10 M\u00e4rkte<\/strong><\/p>\n<\/div>\n\n\n\n<p>Durch die Figma-Integration verk\u00fcrzten sich die Projektlaufzeiten um bis zu 4 Tage. Lokalisierungsmanager sparen 35\u201340\u00a0% der Zeit, die sie zuvor f\u00fcr das Projektmanagement aufgewendet haben. Eine einheitliche, zentralisierte Lokalisierung in 10 Sprachen f\u00fcr mehr als 3.500 Mitarbeiter weltweit.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-dark-green-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/de\/customers\/deliveroo\/\">Zur Fallstudie von Deliveroo<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-left-radius:8px;border-bottom-right-radius:8px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-a34d2a8650692c02ef86b4e1726f295b\">ERFAHRUNGSBERICHT<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-extra-large-font-size\">What3Words<\/p>\n\n\n\n<p class=\"has-indigo-30-color has-text-color has-link-color has-small-font-size wp-elements-16ca0d66349172ae96e9d3f1bab40cbd\"><strong>\u00dcber 60 Sprachen, rund 100 freiberufliche \u00dcbersetzende<\/strong><\/p>\n<\/div>\n\n\n\n<p>Das Angebot wurde ohne zus\u00e4tzlichen Verwaltungsaufwand von 4 auf 60 Sprachen erweitert. 25\u00a0% weniger Zeitaufwand f\u00fcr Verwaltungsaufgaben. Bis zu 10 Stunden Zeitersparnis pro App-Update \u2013 wobei jedes neue Sprachpaket in 5\u20136 Wochen fertiggestellt wird.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-dark-blue-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/de\/customers\/what3words\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zur Fallstudie von what3words<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-phrase-green-background-color has-background has-background-images has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/woman-ipad-background.jpg.webp);background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\"><div class=\"glide wp-block-phrase-com-testimonials\"><div class=\"glide__track\" data-glide-el=\"track\"><div class=\"glide__slides\">\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<p><a href=\"https:\/\/phrase.com\/de\/customers\/what3words\/\">What3Words<\/a> hat die unterschiedlichsten Anbieter f\u00fcr Lokalisierungsl\u00f6sungen getestet, aber Phrase hat sich als klarer Spitzenreiter erwiesen. Dank Phrase haben wir mehr Kontrolle \u00fcber unsere Zeitpl\u00e4ne. Das Sprachteam kann einen Lokalisierungsauftrag in etwa einer Woche bearbeiten. Daran besteht nun nie ein Zweifel.<\/p>\n\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/jamie-brown-150x150.png\" class=\"wp-block-phrase-com-testimonial__author-avatar\" alt=\"Photo of Jamie Brown\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/jamie-brown-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/jamie-brown.png 215w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"118\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of what3words\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo.png 337w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo-300x118.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tJamie Brown\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tChief Languages Services Officer, what3words\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<p>Phrase ist aus unserer Lokalisierungsstrategie bei <a href=\"https:\/\/phrase.com\/de\/customers\/blablacar\/\">BlaBlaCar<\/a> nicht mehr wegzudenken. In Zukunft wollen wir weiteren Content \u00fcber die Phrase Platform lokalisieren, insbesondere in den Bereichen Hilfe-Center und Kundenbeziehungen. Das wiederum kurbelt das Gesch\u00e4ft an, verbessert die Kundenzufriedenheit und f\u00f6rdert die Kundenbindung. Diese Neuausrichtung unserer Strategie spiegelt einerseits die Effizienzgewinne wider, die wir mit Phrase erzielt haben, andererseits aber auch unser Ziel, unseren Kunden auf der ganzen Welt durch optimierte \u00dcbersetzungs- und Lokalisierungsprozesse erstklassige Dienstleistungen zu bieten.<\/p>\n\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/Dizajn-bez-nazvu-7-150x150.png\" class=\"wp-block-phrase-com-testimonial__author-avatar\" alt=\"Photo of Simon Rimbert\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/Dizajn-bez-nazvu-7-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/Dizajn-bez-nazvu-7.png 215w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"264\" height=\"127\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/blablacar-logo.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of BlaBlaCar\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tSimon Rimbert\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tSenior Localization Project Manager, BlaBlaCar\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div><\/div>\t<div class=\"wp-block-phrase-com-testimonials__carousel-controls\">\n\t\t<div class=\"wp-block-phrase-com-testimonials__carousel-progress-bar\"><\/div>\n\t\t<div class=\"glide__arrows wp-block-phrase-com-testimonials__carousel-arrows\" data-glide-el=\"controls\">\n\t\t\t<button type=\"button\" class=\"glide__arrow wp-block-phrase-com-testimonials__carousel-arrow\" data-glide-dir=\"<\">\n\t\t\t\t<svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg>\n\t\t\t\t<span class=\"screen-reader-text\">Vorherige<\/span>\n\t\t\t<\/button>\n\t\t\t<button type=\"button\" class=\"glide__arrow wp-block-phrase-com-testimonials__carousel-arrow\" data-glide-dir=\"&gt;\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m11.809 11-3.01-3.036.916-.924L13.64 11l-3.925 3.96-.915-.924L11.808 11Z\"\/><\/svg>\n\t\t\t\t<span class=\"screen-reader-text\">N\u00e4chste<\/span>\n\t\t\t<\/button>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"glide__bullets wp-block-phrase-com-testimonials__company-logos\" data-glide-el=\"controls[nav]\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"glide__bullet wp-block-phrase-com-testimonials__company-logo\" data-glide-dir=\"=0\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"118\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo.png\" class=\"attachment-300x300 size-300x300\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo.png 337w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo-300x118.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"glide__bullet wp-block-phrase-com-testimonials__company-logo\" data-glide-dir=\"=1\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"264\" height=\"127\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/blablacar-logo.png\" class=\"attachment-300x300 size-300x300\" alt=\"\" \/>\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-faqs\">H\u00c4UFIGE FRAGEN (FAQ)<\/h2>\n\n\n\n<div class=\"wp-block-wearerequired-accordion alignwide\">\n<div id=\"acc-kann-phrase-von-produktmanagern-direkt-verwendet-werden\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Kann Phrase von Produktmanagern direkt verwendet werden?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>In den meisten Produktorganisationen wird Phrase von den Entwicklungs- und Lokalisierungsteams verwendet. Der PM interagiert mit dem Output \u2013 \u00fcber das eigene Produkt, das Jira-Board und das Analytics-Dashboard. Phrase wird in die bereits genutzten Tools (Jira, Slack, Figma) integriert, sodass PMs jederzeit Einblick haben, ohne dass eine neue Plattform erlernt werden muss.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-wie-wird-sichergestellt-dass-releases-nicht-durch-die-lokalisierung-blockiert-werden\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Wie wird sichergestellt, dass Releases nicht durch die Lokalisierung blockiert werden?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Die Lokalisierung erfolgt parallel zur Entwicklung. Wenn Entwickler neue Strings erstellen, erkennt Phrase diese automatisch, leitet sie zur \u00dcbersetzung und \u00dcberpr\u00fcfung weiter und liefert sie zur\u00fcck an die Codebasis. Bis eine Funktion bereit f\u00fcr die Zusammenf\u00fchrung ist, sind auch die \u00dcbersetzungen fertig.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-koennen-uebersetzungs-updates-ohne-app-store-review-eingespielt-werden\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">K\u00f6nnen \u00dcbersetzungs-Updates ohne App-Store-Review eingespielt werden?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Ja. Mithilfe der Over-the-Air-\u00dcbermittlung werden aktualisierte \u00dcbersetzungen direkt an die mobile App ausgeliefert. Dadurch erhalten die User etwaige \u00dcbersetzungskorrekturen und neue Sprachen innerhalb von Stunden statt Wochen.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-wie-laesst-sich-feststellen-dass-uebersetzungen-versandbereit-sind\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Wie l\u00e4sst sich feststellen, dass \u00dcbersetzungen versandbereit sind?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Die Qualit\u00e4tsbewertung bewertet jeden \u00fcbersetzten String automatisch. Man muss nur den Schwellenwert festlegen \u2013 alles, was darunter liegt, wird zur \u00dcberpr\u00fcfung markiert, zusammen mit der Kennzahl und dem Grund. Ein Signal des Vertrauens f\u00fcr alle PMs, die Releases in Sprachen freigeben, die sie nicht sprechen.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-funktioniert-phrase-mit-figma\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Funktioniert Phrase mit Figma?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Ja. Dank der Figma-Integration kann das Designteam \u00dcbersetzungen direkt in den Layouts in der Vorschau anzeigen. Schon bei der Designpr\u00fcfung k\u00f6nnen abgeschnittene Strings und Layoutfehler festgestellt werden \u2013 noch bevor die Entwicklung beginnt.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-wie-laesst-sich-phrase-in-den-entwicklungs-workflow-integrieren\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Wie l\u00e4sst sich Phrase in den Entwicklungs-Workflow integrieren?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Phrase synchronisiert sich mit dem Git-Repository (GitHub, GitLab, Bitbucket) \u2013 Branch f\u00fcr Branch. Entwickler stellen nur neue Quelltext-Strings bereit; die \u00dcbersetzungen werden automatisch abgerufen. Das vollst\u00e4ndige technische Setup findet sich auf der Entwicklerseite und in der Integrations-Dokumentation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-black-color has-yellow-background-color has-text-color has-background has-link-color wp-elements-882fa31847c90a1ead5649b6e72ffbfc has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--56)\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-see-how-phrase-fits-your-release-cycle\"><strong>So f\u00fcr Phrase sich in den Release-Zyklus ein<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Jedes Produktteam arbeitet anders. Wir zeigen dir gern, wie diese Prozesse f\u00fcr dein Team funktionieren.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/de\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demo vereinbaren<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-black-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/de\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Preise ansehen<\/a><\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Lokalisierungsl\u00f6sungen f\u00fcr Produktmanagement Phrase sorgt daf\u00fcr, dass Lokalisierung und Release-Zyklus synchron bleiben \u2013 damit jede Sprachversion zeitgleich mit dem Produkt ver\u00f6ffentlicht wird. Diese Produktteams vertrauen auf Phrase Lokalisierung ist die Abh\u00e4ngigkeit, die niemand eingeplant hat Dein Team liefert schnell. Zweiw\u00f6chige Sprints, kontinuierliche Bereitstellung, Feature-Flags. Das Produkt bewegt sich im Tempo deiner Roadmap, bis es in [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7474,"parent":29101,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-refresh","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-29061","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/pages\/29061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/comments?post=29061"}],"version-history":[{"count":26,"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/pages\/29061\/revisions"}],"predecessor-version":[{"id":151842,"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/pages\/29061\/revisions\/151842"}],"up":[{"embeddable":true,"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/pages\/29101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/media\/7474"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/media?parent=29061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}