{"id":76291,"date":"2023-08-01T12:01:52","date_gmt":"2023-08-01T10:01:52","guid":{"rendered":"https:\/\/phrase.com\/ausgewahlte-storys\/"},"modified":"2025-10-06T09:36:09","modified_gmt":"2025-10-06T07:36:09","slug":"featured-stories","status":"publish","type":"page","link":"https:\/\/phrase.com\/de\/featured-stories\/","title":{"rendered":"Ausgew\u00e4hlte Geschichten"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-header-hero has-white-color has-white-background-color has-text-color has-background has-link-color has-background-images wp-elements-fea9c9443895b739604d852b5e4f4c00 is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--110);padding-bottom:var(--wp--preset--spacing--110);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/phrase-header-green.jpg.webp);background-position:0% 100%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-93e06436 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left has-gigantic-font-size\" id=\"h-spotlight-on-phrase\" style=\"font-style:normal;font-weight:400\">Spotlight auf<br>Phrase<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f6ad8bac wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left wp-block-paragraph\">Entdecke die Geschichten, die in unserem \u201eSpotlight on Phrase\u201c in den Medien vorgestellt wurden. Dies ist eine Zusammenstellung aufschlussreicher Meinungen und Gedanken zu verschiedenen Themen, die zeigt, welchen Wert wir f\u00fcr die Branche und Unternehmen gleicherma\u00dfen bieten.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"1\" data-wp-router-region=\"query-1\" class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-2 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-5000e13b wp-block-post-template-is-layout-grid\"><li data-wp-key=\"post-template-item-153364\" class=\"wp-block-post post-153364 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2026\/08\/06\/ai-generated-content-is-fluent-and-fast-but-context-blind\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/P1468-Georg-Forbes-image-blue-1200-X-800px.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI-Generated Content Is Fluent And Fast, But Context-Blind\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/P1468-Georg-Forbes-image-blue-1200-X-800px.jpg 1200w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/P1468-Georg-Forbes-image-blue-1200-X-800px-300x200.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/P1468-Georg-Forbes-image-blue-1200-X-800px-1024x683.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/P1468-Georg-Forbes-image-blue-1200-X-800px-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Article | Forbes<\/p>\n\n\n<h3 class=\"wp-block-post-title\">AI-Generated Content Is Fluent And Fast, But Context-Blind<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">AI produces polished content at speed but struggles with cultural nuance and brand context, creating risks for companies scaling across markets. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Georg Ell, CEO, Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2026\/08\/06\/ai-generated-content-is-fluent-and-fast-but-context-blind\/\" target=\"_blank\" rel=\"noreferrer noopener\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-153335\" class=\"wp-block-post post-153335 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.vistatalks.com\/episode-200-semih-altinay\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/maxresdefault-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI, Language Intelligence, and the Future of Localization\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/maxresdefault-1.jpg 1280w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/maxresdefault-1-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/maxresdefault-1-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/maxresdefault-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Podcast | VistaTalks<\/p>\n\n\n<h3 class=\"wp-block-post-title\">AI, Language Intelligence, and the Future of Localization<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">The localization industry is shifting from translation workflows to AI-powered language intelligence, redefining how enterprises manage multilingual content. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Simon Hodgkins, CMO at Vistatec with Semih Altinay, VP AI Solutions at Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.vistatalks.com\/episode-200-semih-altinay\" target=\"_blank\" rel=\"noreferrer noopener\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--32)\">\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"2\" data-wp-router-region=\"query-2\" class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-56cf5fd9 wp-block-post-template-is-layout-grid\"><li data-wp-key=\"post-template-item-153332\" class=\"wp-block-post post-153332 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/youtu.be\/Sxf5epQEXLc?si=4Qfi4_b689uIoMeJ\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"335\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/images-6.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Building the Language Intelligence Platform\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/images-6.jpeg 597w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/images-6-300x168.jpeg 300w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Podcast | Localization Today<\/p>\n\n\n<h3 class=\"wp-block-post-title\">Building the Language Intelligence Platform<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">How Phrase is engineering a platform that turns language data into business intelligence, moving localization from reactive service to strategic function. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Eddie Arrieta, CEO, MultiLingual Magazine with Georg Ell, CEO at Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/youtu.be\/Sxf5epQEXLc?si=4Qfi4_b689uIoMeJ\" target=\"_blank\" rel=\"noreferrer noopener\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-153329\" class=\"wp-block-post post-153329 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/slator.com\/build-vs-buy-debate-ai-localization\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/The-Build-vs-Buy-Debate-in-AI-Localization-.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The \u201cBuild vs Buy\u201d Debate in AI Localization\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/The-Build-vs-Buy-Debate-in-AI-Localization-.jpg 600w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/The-Build-vs-Buy-Debate-in-AI-Localization--300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Article | Slator<\/p>\n\n\n<h3 class=\"wp-block-post-title\">The \u201cBuild vs Buy\u201d Debate in AI Localization<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">As AI localization tools mature, the build-versus-buy question gets harder. The right answer depends on scale, speed, and organizational readiness. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Riccardo Cocco, Localization Director at Tripadvisor &amp; Georg Ell, CEO at Phrase with Florian Faes, MD at Slator<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/slator.com\/build-vs-buy-debate-ai-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-153326\" class=\"wp-block-post post-153326 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/youtu.be\/N9Fv1JfQojY?si=R-uXblU6JjpGWbvC\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Jason-Hemingway-CMO-Podcast.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Language as a growth strategy\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Jason-Hemingway-CMO-Podcast.jpg 800w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Jason-Hemingway-CMO-Podcast-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Jason-Hemingway-CMO-Podcast-768x432.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Podcast | CMO Convo<\/p>\n\n\n<h3 class=\"wp-block-post-title\">Language as a growth strategy<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Phrase CMO explains why treating language as a strategic growth lever, not a cost center, changes how global businesses compete and connect. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Michael Lasman, CMO Alliance with Jason Hemingway, CMO at Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/youtu.be\/N9Fv1JfQojY?si=R-uXblU6JjpGWbvC\" target=\"_blank\" rel=\"noreferrer noopener\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-153323\" class=\"wp-block-post post-153323 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2026\/05\/15\/ai-communicates-with-millions-of-customers-whos-governing-what-it-says\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/03\/P1465-Georg-Ell-Forbes-image-green-1200-X-800px-v2.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI Is Communicating with Millions of Customers. Who&#8217;s Governing What It Says?\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/03\/P1465-Georg-Ell-Forbes-image-green-1200-X-800px-v2.jpg 1200w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/03\/P1465-Georg-Ell-Forbes-image-green-1200-X-800px-v2-300x200.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/03\/P1465-Georg-Ell-Forbes-image-green-1200-X-800px-v2-1024x683.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/03\/P1465-Georg-Ell-Forbes-image-green-1200-X-800px-v2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Article | Forbes<\/p>\n\n\n<h3 class=\"wp-block-post-title\">AI Is Communicating with Millions of Customers. Who&#8217;s Governing What It Says?<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">AI now speaks on behalf of brands at massive scale, yet most organizations lack the governance frameworks to control tone, accuracy, and compliance. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Georg Ell, CEO, Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2026\/05\/15\/ai-communicates-with-millions-of-customers-whos-governing-what-it-says\/\" target=\"_blank\" rel=\"noreferrer noopener\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-153320\" class=\"wp-block-post post-153320 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/multilingual.com\/magazine\/may-2026\/the-build-or-buy-decision-facing-localization-teams\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1868\" height=\"1060\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.12.54.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The Build-or-Buy Decision Facing Loc Teams\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.12.54.jpg 1868w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.12.54-300x170.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.12.54-1024x581.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.12.54-768x436.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.12.54-1536x872.jpg 1536w\" sizes=\"auto, (max-width: 1868px) 100vw, 1868px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Article | MultiLingual Magazine<\/p>\n\n\n<h3 class=\"wp-block-post-title\">The Build-or-Buy Decision Facing Loc Teams<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Localization teams face mounting pressure to choose between custom AI tooling and enterprise platforms, with long-term cost and quality on the line. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Stephen Lumenta, CPTO, Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/multilingual.com\/magazine\/may-2026\/the-build-or-buy-decision-facing-localization-teams\/\" target=\"_blank\" rel=\"noreferrer noopener\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-153317\" class=\"wp-block-post post-153317 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.cmoalliance.com\/context-first-marketing-the-key-to-scaling-content-globally\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Scaling-content-globally-_-phrase.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The Missing Link in Personalization: Why Content Needs a Profile Too\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Scaling-content-globally-_-phrase.jpg 1200w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Scaling-content-globally-_-phrase-300x158.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Scaling-content-globally-_-phrase-1024x538.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Scaling-content-globally-_-phrase-768x403.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Article | CMO Alliance<\/p>\n\n\n<h3 class=\"wp-block-post-title\">The Missing Link in Personalization: Why Content Needs a Profile Too<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Brands personalize audiences but forget content. Giving content its own profile unlocks relevance at scale and closes a major gap in customer experience. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Jason Hemingway, CMO, Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.cmoalliance.com\/context-first-marketing-the-key-to-scaling-content-globally\/\" target=\"_blank\" rel=\"noreferrer noopener\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-153315\" class=\"wp-block-post post-153315 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/youtu.be\/0pB9GRB-9PM?si=6vvSUG7kHojPSxfB\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"360\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/ab6772ab000015be5a57e52671acfd5d6c5eb9be.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"This CEO is Getting Ahead of the AI Competition\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/ab6772ab000015be5a57e52671acfd5d6c5eb9be.jpeg 638w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/ab6772ab000015be5a57e52671acfd5d6c5eb9be-300x169.jpeg 300w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Article | LeaderBookAI<\/p>\n\n\n<h3 class=\"wp-block-post-title\">This CEO is Getting Ahead of the AI Competition<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Phrase CEO Georg Ell shares how he&#8217;s positioning the company ahead of rivals by betting early on language intelligence and AI-native infrastructure. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Florian Faes, MD at Slator with Georg Ell, CEO at Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/youtu.be\/0pB9GRB-9PM?si=6vvSUG7kHojPSxfB\" target=\"_blank\" rel=\"noreferrer noopener\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-153312\" class=\"wp-block-post post-153312 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/multilingual.com\/magazine\/april-2026\/quiet-automation-and-the-new-operating-model\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1868\" height=\"1060\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.02.26.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Quiet Automation &#8211; The New Operating Model\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.02.26.jpg 1868w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.02.26-300x170.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.02.26-1024x581.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.02.26-768x436.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.02.26-1536x872.jpg 1536w\" sizes=\"auto, (max-width: 1868px) 100vw, 1868px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Article | MultiLingual Magazine<\/p>\n\n\n<h3 class=\"wp-block-post-title\">Quiet Automation &#8211; The New Operating Model<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Automation is reshaping operations without fanfare. The smartest teams are embedding AI into workflows silently, not waiting for a transformation mandate. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Semih Altinay, VP of AI Solutions, Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/multilingual.com\/magazine\/april-2026\/quiet-automation-and-the-new-operating-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-153308\" class=\"wp-block-post post-153308 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2026\/04\/01\/what-business-leaders-need-to-know-before-building-ai-in-house\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-1.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Your AI Build Isn&#8217;t Just an Asset. It&#8217;s a Liability You Own\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-1.webp 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-1-300x200.webp 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-1-1024x683.webp 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-1-768x512.webp 768w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-1-1536x1024.webp 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Article | Forbes<\/p>\n\n\n<h3 class=\"wp-block-post-title\">Your AI Build Isn&#8217;t Just an Asset. It&#8217;s a Liability You Own<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Homegrown AI systems carry hidden risks. Without proper governance, your custom build could become a compliance headache rather than a competitive edge. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Georg Ell, CEO, Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2026\/04\/01\/what-business-leaders-need-to-know-before-building-ai-in-house\/\" target=\"_blank\" rel=\"noreferrer noopener\">Weiterlesen<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><\/ul>\n\n\n\n<div class=\"wp-block-infinite-scroll-load-more-button\" data-wp-interactive=\"wearerequired\/infinite-scroll\" data-wp-context='{\"instanceId\":\"wearerequired\\\/infinite-scroll-2\"}' data-wp-class--is-loading=\"state.isLoading\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"wp-element-button wp-block-infinite-scroll-load-more-button__button\"\n\t\t\tdata-wp-on-async--click=\"actions.loadMore\"\n\t\t\tdata-wp-bind--disabled=\"state.isLoading\"\n\t\t\tdata-wp-bind--hidden=\"state.isButtonHidden\"\n\t\t>\n\t\t\tMehr laden\n\t\t<\/button>\n\t\t<div hidden class=\"wp-block-infinite-scroll-load-more-button__loading-indicator\" data-wp-bind--hidden=\"!state.isLoading\">Wird geladen \u2026<\/div>\n\t<\/div><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Spotlight aufPhrase Entdecke die Geschichten, die in unserem \u201eSpotlight on Phrase\u201c in den Medien vorgestellt wurden. Dies ist eine Zusammenstellung aufschlussreicher Meinungen und Gedanken zu verschiedenen Themen, die zeigt, welchen Wert wir f\u00fcr die Branche und Unternehmen gleicherma\u00dfen bieten.<\/p>\n","protected":false},"author":57,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-refresh","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-76291","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/pages\/76291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/comments?post=76291"}],"version-history":[{"count":4,"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/pages\/76291\/revisions"}],"predecessor-version":[{"id":119598,"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/pages\/76291\/revisions\/119598"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/de\/wp-json\/wp\/v2\/media?parent=76291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}