{"id":132762,"date":"2026-01-20T13:41:46","date_gmt":"2026-01-20T12:41:46","guid":{"rendered":"https:\/\/phrase.com\/customers\/de-semanas-a-dias-como-pega-transforma-la-entrega-global-de-contenido-para-un-lanzamiento-al-mercado-mas-rapido\/"},"modified":"2026-05-11T10:53:52","modified_gmt":"2026-05-11T08:53:52","slug":"pega","status":"publish","type":"case-study","link":"https:\/\/phrase.com\/es\/customers\/pega\/","title":{"rendered":"De semanas a d\u00edas: \u00a0C\u00f3mo Pega transforma la entrega de contenido global para un lanzamiento al mercado m\u00e1s r\u00e1pido"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide has-blue-10-background-color has-background has-background-images is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--16);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/stripes-shape.svg),url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/ellipse-shape.svg);background-position:100% 100%,0% 0%;background-attachment:scroll,scroll;background-repeat:no-repeat,no-repeat;background-size:450px auto,auto\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-403896bb wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-global-padding is-layout-constrained wp-container-core-column-is-layout-1b4683b8 wp-block-column-is-layout-constrained\" style=\"padding-right:0;padding-left:0;flex-basis:33.33%\">\n<figure class=\"wp-block-image aligncenter size-full is-style-not-rounded\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/pega_logo.png\" alt=\"\" class=\"wp-image-118318\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-large-font-size wp-block-paragraph\"><strong><a href=\"https:\/\/www.pega.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pega<\/a> is a global enterprise software company with an estimated annual revenue of $1.5 billion (FY24). It has 5,000+ employees globally, with regional headquarters in the US, UK, and Australia, along with additional offices worldwide.<\/strong><\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">The software company provides the leading AI-powered platform for enterprise transformation. The world\u2019s most influential organizations trust Pega&#8217;s technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega&#8217;s scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide media-text-columns media-text-columns--media-left is-style-default is-layout-flex wp-container-core-columns-is-layout-f3a8bc96 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading has-blue-color has-text-color has-link-color has-larger-font-size wp-elements-542e20e22b9b5ed310a886a3ee8be213\" id=\"h-challenge\">CHALLENGE <\/h2>\n\n\n\n<p class=\"has-larger-font-size wp-block-paragraph\"><strong><strong><strong><strong>Producing multilingual content at speed<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">As Pega\u2019s global footprint expanded, so did the demand for more customer-facing content in different languages. The company needed to deliver high-quality, market-ready content faster to drive revenue growth and facilitate a seamless customer experience.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Pega\u2019s previous language technology was starting to show limitations. It offered limited automation, provided only basic project oversight, and did not fully take advantage of AI or machine translation (MT) capabilities. The localization team needed a modernized approach that would help reduce time to market, promote consistency, and increase the volume of content produced without additional resources.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-full is-resized\" style=\"margin-right:var(--wp--preset--spacing--20);margin-left:var(--wp--preset--spacing--20)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"772\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/pega-outcomes-re-hero-img-v3.png\" alt=\"\" class=\"wp-image-118269\" style=\"width:578px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/pega-outcomes-re-hero-img-v3.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/pega-outcomes-re-hero-img-v3-300x226.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/pega-outcomes-re-hero-img-v3-768x579.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-blue-10-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em><strong><em>\u00abWe needed to improve how we supported international teams both in terms of speed and strategic value. A great customer experience requires consistency. You can\u2019t use different terminology in marketing, sales, or training. We wanted a more cohesive approach that aligns with our messaging across all touchpoints, from campaigns to customer conversations.\u00bb<\/em><\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-thumbnail is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Copy-of-Charlie_Keating_0054-Edit-1_WEB_ONLY_DO_NOT_PRINT-2-e1758717624464-150x150.jpg\" alt=\"\" class=\"wp-image-118247\" style=\"width:66px;height:auto\"\/><\/figure>\n<cite><em><strong>Charlie Keating,<\/strong> Global Director of Localization, Pega<\/em><\/cite><\/blockquote>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f3a8bc96 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-blue-color has-text-color has-link-color has-larger-font-size wp-elements-f025a9ef6887a72f6045209af282ba71 wp-block-paragraph\">SOLUTION<\/p>\n\n\n\n<p class=\"has-larger-font-size wp-block-paragraph\"><strong><strong><strong><strong>A scalable, AI-powered language technology platform<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After a thorough evaluation of potential solutions, Pega selected Phrase as its language technology partner. The implementation brought significant improvements in efficiency and scalability, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Centralized Translation Management<\/strong> \u2013 Through the <a href=\"https:\/\/phrase.com\/es\/platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phrase Platform,<\/a> Pega\u2019s team now manages all translation projects in one place, reducing manual effort and ensuring visibility across departments. Its Language Service Provider (LSP), Acclaro, also has direct access to the platform, streamlining the process and speeding up time to market.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Intelligent Machine Translation (MT)<\/strong> \u2013 <a href=\"https:\/\/phrase.com\/es\/platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phrase Language AI<\/a> selects the best MT engine for each piece of content, optimizing speed and quality.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Secure Access to High-Quality MT for International Teams<\/strong>\u2013 <a href=\"https:\/\/phrase.com\/es\/phrase-portal\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phrase Portal<\/a> allows regional teams to quickly and independently translate content for sales, customer support, and training, ensuring brand consistency. Over the past year, they translated more than 14 million words through the Portal, more than double the previous year\u2019s volume.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Custom AI for Greater Accuracy<\/strong> \u2013 <a href=\"https:\/\/phrase.com\/es\/platform\/custom-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phrase Custom AI<\/a> enhances MT output, ensuring translated materials align with Pega\u2019s brand and terminology. Pega conducted a pilot in Japanese, which yielded a measurable quality increase compared to standard MT engines, resulting in a 20% reduction in editing time.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data-Driven Decision Making<\/strong> \u2013 Pega has also been using <a href=\"https:\/\/phrase.com\/es\/platform\/analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phrase Analytics<\/a>, which provides insights into translation volume, costs, and efficiency gains.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Phrase Platform<\/strong> is fully integrated with <strong>the company&#8217;s website and marketing workflows<\/strong>, making it easier to manage and update non-English content. It also supports <strong><a href=\"http:\/\/academy.pega.com\" target=\"_blank\" rel=\"noreferrer noopener\">Pega Academy<\/a><\/strong>, the company\u2019s training and certification platform, by enabling faster production of training and certification materials for international users.<br><br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"772\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/pega-outcomes-automate-cs-hero-img-v3.png\" alt=\"\" class=\"wp-image-118263\" style=\"width:491px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/pega-outcomes-automate-cs-hero-img-v3.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/pega-outcomes-automate-cs-hero-img-v3-300x226.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/pega-outcomes-automate-cs-hero-img-v3-768x579.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-blue-10-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong><em><em><strong><em><strong><em><em>\u00abBefore, localization could be perceived as a bottleneck. Now, we\u2019re driving strategic value, helping sales teams, improving customer engagement, and promoting a seamless global experience.\u00bb<\/em><\/em><\/strong><\/em><\/strong><\/em><\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-thumbnail is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Copy-of-Charlie_Keating_0054-Edit-1_WEB_ONLY_DO_NOT_PRINT-2-e1758717624464-150x150.jpg\" alt=\"\" class=\"wp-image-118247\" style=\"width:66px;height:auto\"\/><\/figure>\n<cite><em><strong>Charlie Keating<\/strong><\/em><br><em>Global Director of Localization, Pega<\/em><\/cite><\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-blue-color has-text-color has-link-color has-larger-font-size wp-elements-eeaf50d3ed1a3ea0a572195dde872180\" id=\"h-stats-amp-facts\">STATS &amp; FACTS<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-style-connected is-layout-flex wp-container-core-columns-is-layout-c00d6363 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--45);margin-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-67b8f879 wp-block-group-is-layout-flex\">\n<p class=\"is-style-large-gradient-text has-purple-color has-text-color has-link-color has-extra-huge-font-size wp-elements-def164d4ef4906d7746ff47d1bb52ae8 wp-block-paragraph\">75%<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Average reduction<\/strong> <br>in translation turnaround time<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-67b8f879 wp-block-group-is-layout-flex\">\n<p class=\"is-style-large-gradient-text has-color-scheme has-purple-color-scheme has-purple-color has-text-color has-link-color has-extra-huge-font-size wp-elements-02807e15483eab0753acd6100e10b7aa wp-block-paragraph\">80%<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>YOY increase <\/strong><br>in unique translation projects supported<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-67b8f879 wp-block-group-is-layout-flex\">\n<p class=\"is-style-large-gradient-text has-color-scheme has-purple-color-scheme has-purple-color has-text-color has-link-color has-extra-huge-font-size wp-elements-cf9db1bfee6e0bd0bcf8c55101fc265c wp-block-paragraph\">20%<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Faster editing<\/strong> due to <br>higher-quality AI translations<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-f3a8bc96 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group alignwide has-blue-10-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em><strong>\u201c<em>Our role is to support sales enablement, engagement, and customer satisfaction in international markets. Phrase has given us the technology to do that more effectively, allowing us to be more strategic in how we support Pega\u2019s global growth.\u201d <\/em><\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-thumbnail is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Copy-of-Charlie_Keating_0054-Edit-1_WEB_ONLY_DO_NOT_PRINT-2-e1758717624464-150x150.jpg\" alt=\"\" class=\"wp-image-118247\" style=\"width:66px;height:auto\"\/><\/figure>\n<cite><em><strong>Charlie Keating<\/strong><\/em><br><em>Global Director of Localization, Pega<\/em><\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<p class=\"has-blue-color has-text-color has-link-color has-larger-font-size wp-elements-1e62c243b9f54e57d8c9754c1ed3d132 wp-block-paragraph\">WHY PHRASE<\/p>\n\n\n\n<p class=\"has-larger-font-size wp-block-paragraph\"><strong><strong><strong><strong>Scaling Pega\u2019s global reach through partnership and innovation<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The company needed a <strong>scalable, high-performance language technology platform<\/strong> that could keep pace with its expansion, <strong>streamline content delivery<\/strong>, and <strong>promote consistency across every market<\/strong>, all while improving speed and efficiency.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Phrase stood out for several key reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scalability and Performance<\/strong>: Pega required a system capable of handling vast translation memories and large-scale projects without compromising speed. Phrase\u2019s ability to manage <strong>high-volume content efficiently<\/strong> was a critical advantage.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automation and AI Integration<\/strong>: Phrase\u2019s built-in AI-driven automation helped increase Pega&#8217;s content throughput while reducing manual effort.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Self-Service Capabilities<\/strong>: Phrase Portal enabled regional teams to handle urgent <strong>translation needs quickly and independently<\/strong>, reducing reliance on the localization team and freeing them up for strategic initiatives.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stronger<\/strong> <strong>oversight and Control<\/strong>: Phrase Analytics gave Pega increased visibility into project timelines, costs, and translation quality, supporting data-led decisions.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-blue-10-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--56);margin-bottom:var(--wp--preset--spacing--56)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong><em><em><em><em>\u201cThe Pega GTM Localization team has been instrumental in LATAM\u2019s go-to-market strategy, especially in Brazil. Their support\u2014including translating Pega Academy content and certification exams\u2014has boosted client engagement<\/em><\/em><\/em><\/em><\/strong> <em><strong>and <\/strong><\/em><strong><em><em><em><em>certification rates.\u201d<\/em><\/em><\/em><\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-thumbnail is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Pega_Luiz_10_41_25-e1759303895320-150x150.jpg\" alt=\"\" class=\"wp-image-118728\" style=\"width:66px;height:auto\"\/><\/figure>\n<cite><em><em><em><em><strong><em><em><em><em>Luiz Felipe Barbalat, <\/em><\/em><\/em><\/em><\/strong><em><em><em><em>Senior Client Success Manager<\/em><\/em><\/em><\/em>, Pega<\/em><\/em><\/em><\/em><\/cite><\/blockquote>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-blue-color has-text-color has-link-color has-larger-font-size wp-elements-1453e4acb475eda7cda6062467b5517c wp-block-paragraph\">THE IMPACT<\/p>\n\n\n\n<p class=\"has-text-align-center has-larger-font-size wp-block-paragraph\"><strong><strong>Faster go-to-market and increased customer engagement<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">With <strong>Phrase fully embedded into its global content strategy,<\/strong> Pega has <strong>transformed how it delivers multilingual content<\/strong>, reducing manual effort, increasing efficiency, and accelerating time to market. <\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">The impact extends across multiple areas of the business:<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-e71cd8cc wp-block-columns-is-layout-flex\" style=\"margin-bottom:80px;padding-top:var(--wp--preset--spacing--45);padding-bottom:var(--wp--preset--spacing--45)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5cd63e5a wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/localization-manager-icon.png\" alt=\"\" class=\"wp-image-111609\" style=\"width:69px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-faster-content-launches-in-international-markets\" style=\"font-style:normal;font-weight:700\"><strong><strong><strong><strong><strong>Faster Content Launches in International Markets<\/strong> <\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Before Phrase, Pega\u2019s marketing content in global markets could lag behind English-language releases by as much as four weeks. Today, automated workflows and AI-driven machine translation have reduced that gap to as little as one week.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5cd63e5a wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/cost-free-icon.png\" alt=\"\" class=\"wp-image-111585\" style=\"width:70px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-higher-content-volumes-without-additional-costs\" style=\"font-style:normal;font-weight:700\"><strong><strong><strong><strong><strong><strong>Higher Content Volumes Without Additional Costs<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Automation and more efficient localization workflows helped Pega significantly increase the volume of global marketing materials produced without adding headcount or increasing budget.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-e71cd8cc wp-block-columns-is-layout-flex\" style=\"margin-bottom:80px;padding-top:var(--wp--preset--spacing--45);padding-bottom:var(--wp--preset--spacing--45)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5cd63e5a wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/people-icon.png\" alt=\"\" class=\"wp-image-111273\" style=\"width:69px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-greater-agility-for-international-teams\" style=\"font-style:normal;font-weight:700\"><strong><strong><strong><strong><strong>Greater Agility for International Teams<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">With self-service access to Phrase Portal, regional teams can now manage more of their own content needs, from ad hoc requests to market-specific projects that would have been more costly and time-consuming to complete. This shift has contributed to a 80% YOY increase in unique translation projects supported.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5cd63e5a wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"73\" height=\"73\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/translation-icon.png\" alt=\"\" class=\"wp-image-111457\" style=\"width:70px;height:auto\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-multilingual-training-access\" style=\"font-style:normal;font-weight:700\"><strong><strong><strong><strong><strong><strong>Multilingual Training Access<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Delivering technical training courses through Pega Academy in six languages has empowered the sales team with a distinct competitive edge, enabling them to engage prospects and clients more effectively by showcasing a commitment to accessibility and global enablement.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-f3a8bc96 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group alignwide has-blue-10-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong><em><em><em>\u00abUltimately, Phrase provided a smarter, automated approach to multilingual content, helping us reduce time to market, improve consistency, and support regional teams more effectively. By consolidating our localization processes under one platform, we moved from a reactive, manual-heavy model to a proactive, strategic function that now plays a key role in the company\u2019s global success.\u00bb<\/em><\/em><\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1523\" height=\"1510\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Andreas_Wolff_headshot-e1758718151456.jpg\" alt=\"\" class=\"wp-image-118253\" style=\"width:66px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Andreas_Wolff_headshot-e1758718151456.jpg 1523w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Andreas_Wolff_headshot-e1758718151456-300x297.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Andreas_Wolff_headshot-e1758718151456-1024x1015.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Andreas_Wolff_headshot-e1758718151456-150x150.jpg 150w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Copy-of-Copy-of-Andreas_Wolff_headshot-e1758718151456-768x761.jpg 768w\" sizes=\"auto, (max-width: 1523px) 100vw, 1523px\" \/><\/figure>\n<cite><em><em><em><em><strong>Andreas Wolff<\/strong><\/em><\/em><\/em><\/em><br><em><em><em><em>Localization Manager, Pega<\/em><\/em><\/em><\/em><\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"772\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/pega-outcomes-accelerate-ao-hero-img-v3.png\" alt=\"\" class=\"wp-image-118275\" style=\"width:623px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/pega-outcomes-accelerate-ao-hero-img-v3.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/pega-outcomes-accelerate-ao-hero-img-v3-300x226.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/pega-outcomes-accelerate-ao-hero-img-v3-768x579.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignwide has-blue-color has-text-color has-link-color has-larger-font-size wp-elements-31483bb6a077412ba586b0746dcb90b7\" id=\"h-looking-ahead\">LOOKING AHEAD<\/h2>\n\n\n\n<p class=\"has-larger-font-size wp-block-paragraph\"><strong><strong><strong><strong><strong>Continuous optimization with AI and automation<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Phrase now fully integrated into its global operations, Pega is exploring additional capabilities to further streamline multilingual content localization, including AutoAdapt and Phrase Orchestrator.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By transforming its approach to global content, Pega has positioned itself <strong>for faster international expansion, improved customer experience, and more agile market entry, without increasing operational complexity.<\/strong><\/p>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-phrase-green-background-color has-background has-background-images has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f6ad8bac wp-block-group-is-layout-constrained\" style=\"background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/PEGA-Cover-Image-4.png.webp);background-position:94% 65%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\"><div class=\"glide wp-block-phrase-com-testimonials\"><div class=\"glide__track\" data-glide-el=\"track\"><div class=\"glide__slides\">\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<i><span style=\"font-weight: 400\">Phrase ha proporcionado la escala y la automatizaci\u00f3n necesarias para mantener el ritmo del crecimiento de Pega. No se trata simplemente de gestionar mayores vol\u00famenes de contenido, sino de hacerlo con mayor rapidez, visibilidad y control, asegurando que cada mercado reciba lo que necesita a tiempo.<\/span><\/i>\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Copy-of-Charlie_Keating_0054-Edit-1_WEB_ONLY_DO_NOT_PRINT-2-e1758717624464-150x150.jpg\" class=\"wp-block-phrase-com-testimonial__author-avatar\" alt=\"Photo of Charlie Keating\" \/>\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"116\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of Pega Platform\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital.png 976w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital-300x116.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital-768x297.png 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tCharlie Keating\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tDirector Global de Localizaci\u00f3n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-black-color has-text-color has-link-color wp-elements-2ebcada9e0f4da495dca37c3db83c8b7\" id=\"h-ready-to-get-started\"><strong>Ready to get started?<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center has-black-color has-text-color has-link-color wp-elements-834a11f5150f4a8549c270f0cd57ec8f wp-block-paragraph\">Reach a wider audience and build deeper connections today.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-cba10ad9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a demo<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-black-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">See pricing<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A medida que la presencia global de Pega se expand\u00eda, la empresa necesitaba llevar el contenido al mercado m\u00e1s r\u00e1pido y de manera m\u00e1s consistente en todas las regiones. Al combinar una colaboraci\u00f3n m\u00e1s cercana con los propietarios en ingl\u00e9s, procesos optimizados y la adopci\u00f3n de la Phrase Platform, Pega redujo los tiempos de entrega de traducci\u00f3n en hasta un 75% manteniendo el mismo tama\u00f1o de equipo. El contenido de marketing que antes se retrasaba semanas respecto a las versiones en ingl\u00e9s ahora se lanza en tan solo una semana. <\/p>\n<p>En el \u00faltimo a\u00f1o, los equipos regionales tradujeron m\u00e1s de 14 millones de palabras utilizando Phrase Portal, m\u00e1s del doble del volumen del a\u00f1o anterior, d\u00e1ndoles mayor agilidad e independencia para apoyar las ventas, la capacitaci\u00f3n y el compromiso con los clientes. Con automatizaci\u00f3n, IA y gesti\u00f3n centralizada, Pega est\u00e1 acelerando la entrega de contenido, ayudando a garantizar un mensaje consistente y fortaleciendo el compromiso con los clientes en todo el mundo.<\/p>\n","protected":false},"author":77,"featured_media":133406,"parent":0,"template":"case-study-refresh","case-study-tag":[2504],"class_list":["post-132762","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":{"landing_page":[],"search_content_type":"Historia de un cliente","copy":"","link":{"title":"","url":"https:\/\/phrase.com\/customers\/kucoin\/","target":""},"case_study_logo":false,"header_video_type":"none","image":false},"taxonomies":[{"term_id":2504,"name":"Tecnolog\u00eda","slug":"tecnologia-es","term_group":0,"term_taxonomy_id":2504,"taxonomy":"case-study-tag","description":"","parent":2516,"count":13,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/case-study\/132762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/types\/case-study"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/users\/77"}],"version-history":[{"count":9,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/case-study\/132762\/revisions"}],"predecessor-version":[{"id":142498,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/case-study\/132762\/revisions\/142498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/media\/133406"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/media?parent=132762"}],"wp:term":[{"taxonomy":"case-study-tag","embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/case-study-tag?post=132762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}