{"id":152435,"date":"2024-05-03T18:02:00","date_gmt":"2024-05-03T16:02:00","guid":{"rendered":"https:\/\/phrase.com\/customers\/marca-de-moda-reduce-a-la-mitad-los-tiempos-de-entrega-y-lo-hace-con-estilo-y-eficiencia\/"},"modified":"2026-09-04T15:59:47","modified_gmt":"2026-09-04T13:59:47","slug":"fashion-brand-phrase-custom-ai","status":"publish","type":"case-study","link":"https:\/\/phrase.com\/es\/customers\/fashion-brand-phrase-custom-ai\/","title":{"rendered":"Una marca de moda reduce los tiempos de entrega a la mitad con una eficiencia elegante"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide has-blue-10-background-color has-background has-background-images has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--10);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/svgexport-1-2.svg);background-position:100% 30%;background-attachment:scroll;background-repeat:no-repeat;background-size:auto\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>An international fashion retailer operates a successful online platform with a portfolio of designers. The company maintains a strong international presence through a network of offices and partnerships across the world.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size wp-block-paragraph\">The fashion brand relies on in-house editors and external translators to localize approximately one million words per week with quick turnaround times and frequent production peaks.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-copy has-transparent-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-a8a39cdf wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--56)\">\n<p class=\"has-blue-color has-text-color has-link-color has-larger-font-size wp-elements-4997bf426dfffd0ecba1016b20d1995b wp-block-paragraph\">CHALLENGE<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left has-huge-font-size\" id=\"h-facing-the-fabric-of-multilingual-content-challenges\" style=\"margin-bottom:var(--wp--preset--spacing--8);font-style:normal;font-weight:400\">Facing the Fabric of Multilingual Content Challenges<\/h3>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">A long-term customer of Phrase, the company has traditionally relied on human translators for its multilingual content needs, including product descriptions. However, during high-demand periods, its internal staff reached capacity, necessitating costly support from external translators and agencies. However, the quality of these translations often fell short of expectations.<br\/><br\/>Seeking to enhance efficiency and quality, the company consulted Phrase to harness the potential of machine translation (MT) to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduce turnaround times<\/li>\n\n\n\n<li>Increase translation quality<\/li>\n\n\n\n<li>Increase daily workload capacity<\/li>\n\n\n\n<li>Better manage and flatten production peaks internally<\/li>\n\n\n\n<li>Cut costs by reducing dependency on external translation services<\/li>\n\n\n\n<li>Ensure continuous engagement for its in-house linguists<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In response, Phrase recommended its\u00a0<a href=\"https:\/\/phrase.com\/platform\/custom-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phrase Custom AI\u00a0<\/a>solution.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-copy has-transparent-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-a8a39cdf wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--56)\">\n<p class=\"has-blue-color has-text-color has-link-color has-larger-font-size wp-elements-f025a9ef6887a72f6045209af282ba71 wp-block-paragraph\">SOLUTION<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left has-huge-font-size\" id=\"h-weaving-wonders-with-machine-translation\" style=\"margin-bottom:var(--wp--preset--spacing--8);font-style:normal;font-weight:400\">Weaving Wonders with Machine Translation<\/h3>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">As a seasoned Phrase client, the fashion brand seamlessly integrated Phrase Custom AI. This integration refined translation speed and quality, managed high-demand periods internally, and minimized reliance on external translation resources.<br\/><br\/>The fashion brand also showed a keen interest in enhancing linguistic quality through machine translation (MT). It particularly valued the use of MT glossaries and the integration of the advanced MT engine, Phrase NextMT, into its current processes. Phrase embarked on a proof-of-value with the client. Upon verifying the fashion brand\u2019s readiness with at least 10,000 segments for MT engine training, Phrase took action.<br\/><br\/>It supported the selection and cleansing of data using sophisticated AI-driven filters, streamlining what is typically a labor-intensive task for linguists. Further assistance from Phrase enabled the fashion brand to train the Phrase NextMT engine and evaluate its performance. A dedicated workshop was also conducted to show how to further train and implement additional MT models efficiently. Remarkably, the transition from initial consultation to full deployment spanned less than two weeks.<br\/><br\/>As an existing Phrase client, the fashion brand effortlessly migrated its data to Phrase Custom AI via a simple click from the Phrase Translation Management System (TMS). The deployment of Phrase NextMT was completed swiftly, eliminating the need for extensive engineering involvement.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-blue-color has-text-color has-link-color wp-elements-59f39864c19384f3df9197b771655066 wp-block-paragraph\">STATS &amp; FACTS<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-measureable-success\">Measureable Success<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-style-connected is-layout-flex wp-container-core-columns-is-layout-c00d6363 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--45);margin-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-67b8f879 wp-block-group-is-layout-flex\">\n<p class=\"is-style-large-gradient-text has-purple-color has-text-color has-link-color has-gigantic-font-size wp-elements-3205737299e48076b5ca8550bea01e32 wp-block-paragraph\">55%<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">reduction in post editing<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-67b8f879 wp-block-group-is-layout-flex\">\n<p class=\"is-style-large-gradient-text has-color-scheme has-purple-color-scheme has-purple-color has-text-color has-link-color has-gigantic-font-size wp-elements-4e6e461aa65c9bf72a9d139d75292d32 wp-block-paragraph\">100%<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">match quality for short sentences<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-67b8f879 wp-block-group-is-layout-flex\">\n<p class=\"is-style-large-gradient-text has-color-scheme has-purple-color-scheme has-purple-color has-text-color has-link-color has-gigantic-font-size wp-elements-62a74a22ce31c296d604b02e6c1fe0cf wp-block-paragraph\">&lt;2<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">weeks deployment time<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-style-copy has-transparent-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-a8a39cdf wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--56)\">\n<p class=\"has-text-align-center has-blue-color has-text-color has-link-color has-larger-font-size wp-elements-0a9f041d5dbe70219e7bab807647da80 wp-block-paragraph\">RESULTS<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-huge-font-size\" id=\"h-seamless-success-with-phrase-custom-ai\" style=\"margin-bottom:var(--wp--preset--spacing--8);font-style:normal;font-weight:400\">Seamless Success with<br\/>Phrase Custom AI<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">The tests highlighted an increase in productivity and a reduction in turnaround times. The company was also very impressed with the\u00a0<strong>\u2018near perfect\u2019 quality of the Phrase NextMT.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f202d187 wp-block-columns-is-layout-flex\" style=\"margin-bottom:43px;padding-top:var(--wp--preset--spacing--45);padding-bottom:var(--wp--preset--spacing--45)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5cd63e5a wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Increase-Efficiency-icon.png\" alt=\"Increase Efficiency icon\" class=\"wp-image-108137\" style=\"width:70px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Increase-Efficiency-icon.png 180w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Increase-Efficiency-icon-150x150.png 150w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-speed-to-market\" style=\"font-style:normal;font-weight:700\"><strong><strong>Speed to Market<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A significant reduction in turnaround times by an impressive average of 55.3% across various languages, facilitating faster product launches and marketing campaigns in multiple regions.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5cd63e5a wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/cost-decrease-icon.png\" alt=\"\" class=\"wp-image-111451\" style=\"width:70px\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cost-efficiency\" style=\"font-style:normal;font-weight:700\"><strong><strong>Cost Efficiency<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">By cutting down the need for external translators the fashion brand can allocate resources more efficiently, reducing operational costs. Savings in translation services can be redirected towards design innovation, marketing, and expanding into new markets.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5cd63e5a wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/marketers-icon.png\" alt=\"\" class=\"wp-image-111621\" style=\"width:70px\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-brand-consistency\" style=\"font-style:normal;font-weight:700\"><strong><strong>Brand Consistency<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The high-quality translation ensures that marketing messages and product descriptions are consistent across all languages, preserving brand voice and integrity, building trust and loyalty<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5cd63e5a wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/arrow-synch.svg\" alt=\"\" class=\"wp-image-110314\" style=\"width:70px\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-increased-operational-capacity\" style=\"font-style:normal;font-weight:700\"><strong>Increased Operational Capacity<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The fashion brand can handle more marketing projects and product launches simultaneously due to improved productivity<br\/><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5cd63e5a wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/sales-icon.png\" alt=\"\" class=\"wp-image-111285\" style=\"width:70px\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-scaling-at-speed\" style=\"font-style:normal;font-weight:700\"><strong><strong>Scaling at speed:<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The intuitive, self-explanatory interface of Phrase Custom AI and the ease of customizing AI models for additional languages mean that the fashion brand can quickly adapt its messaging for new markets. This capability supports its global expansion without the need for extensive technical training.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-copy has-transparent-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-a8a39cdf wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--56)\">\n<p class=\"has-blue-color has-text-color has-link-color has-larger-font-size wp-elements-5b494db65faad2956e62268032cc51d0 wp-block-paragraph\">CONCLUSION<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left has-huge-font-size\" id=\"h-tailoring-for-tomorrow-staying-ahead-of-the-trend-with-phrase-custom-ai\" style=\"margin-bottom:var(--wp--preset--spacing--8);font-style:normal;font-weight:400\">Tailoring for Tomorrow: Staying Ahead of the Trend with Phrase Custom AI<\/h3>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Incorporating Phrase Custom AI positions the fashion brand to not only enhance its operational efficiencies but also to solidify its global market presence. This is achieved through faster product introductions, cost savings, and maintaining a consistent brand voice across diverse markets. These strategic benefits are essential for staying competitive and achieving long-term success in the global fashion industry.<\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-black-color has-text-color has-link-color wp-elements-4ad4285e983a0dde4fed72d20bd9e446\" id=\"h-want-to-find-out-more\">\u00bfQuieres saber m\u00e1s?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-cba10ad9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/demo\/\">Solicita una demostraci\u00f3n<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-black-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/contact\/\">Ponte en contacto<\/a><\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Un minorista de moda l\u00edder aceler\u00f3 la producci\u00f3n de contenido y redujo los costos al integrar Phrase Platform con Phrase Custom AI. La empresa redujo los tiempos de entrega de traducci\u00f3n en un 55 %, mejor\u00f3 la coherencia de la marca en todos los idiomas y disminuy\u00f3 la dependencia de traductores externos. Con una localizaci\u00f3n m\u00e1s r\u00e1pida y de alta calidad, la marca ahora puede respaldar lanzamientos globales de manera m\u00e1s eficiente y mantener una voz unificada en todos los mercados.<\/p>\n","protected":false},"author":50,"featured_media":82714,"parent":0,"template":"case-study-refresh","case-study-tag":[2505],"class_list":["post-152435","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":false,"taxonomies":[{"term_id":2505,"name":"Comercio","slug":"comercio-es","term_group":0,"term_taxonomy_id":2505,"taxonomy":"case-study-tag","description":"","parent":2516,"count":3,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/case-study\/152435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/types\/case-study"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/users\/50"}],"version-history":[{"count":7,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/case-study\/152435\/revisions"}],"predecessor-version":[{"id":153742,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/case-study\/152435\/revisions\/153742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/media\/82714"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/media?parent=152435"}],"wp:term":[{"taxonomy":"case-study-tag","embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/case-study-tag?post=152435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}