{"id":137838,"date":"2026-02-18T17:32:08","date_gmt":"2026-02-18T16:32:08","guid":{"rendered":"https:\/\/phrase.com\/ia-en-phrase\/"},"modified":"2026-03-13T15:56:32","modified_gmt":"2026-03-13T14:56:32","slug":"ai","status":"publish","type":"page","link":"https:\/\/phrase.com\/es\/ai\/","title":{"rendered":"IA en Phrase"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-header-hero has-white-color has-white-background-color has-text-color has-background has-link-color has-background-images wp-elements-776aa38af0e8bfc6923ad2ddabe7cb6b is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--110);padding-bottom:var(--wp--preset--spacing--110);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/phrase-header-blue.jpg.webp);background-position:0% 100%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4513c74a wp-block-group-is-layout-constrained\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/phrase.com\/es\/\">Home<\/a><\/span> | <span class=\"breadcrumb_last\" aria-current=\"page\">IA en Phrase<\/span><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-gigantic-font-size\" id=\"h-ai-at-phrase\" style=\"font-style:normal;font-weight:400\"><strong>IA en Phrase<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left\">Con la gesti\u00f3n del contenido global a gran escala como objetivo, Phrase utiliza IA para apoyar la forma en que se crea, adapta, revisa y entrega el contenido, manteniendo un control humano claro en cada etapa.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-blue-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pide una demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-blue-10-background-color has-background has-background-images has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--10);padding-top:var(--wp--preset--spacing--45);padding-bottom:var(--wp--preset--spacing--45);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/svgexport-1-2.svg);background-position:100% 30%;background-attachment:scroll;background-repeat:no-repeat;background-size:auto\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-built-for-global-content-operations\"><strong><strong>Hecho para trabajar operaciones de contenido globales<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size\">La IA est\u00e1 integrada en toda la plataforma de Phrase, formando una infraestructura en la que los equipos pueden confiar para llevar sus operaciones de contenido a todo el mundo. Automatiza el flujo de contenido mediante una reutilizaci\u00f3n inteligente, aplicando controles de calidad y pidiendo intervenci\u00f3n humana \u00fanicamente cuando es necesario, permitiendo que a\u00fan se pueda predecir la entrega a medida que los vol\u00famenes van aumentando.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" id=\"video\" class=\"wp-block-spacer\"><\/div>\n\n\n<!--presto-player:video_id=94--><figure class=\"wp-block-video presto-block-video  presto-provider-youtube\" style=\"--plyr-color-main: var(--presto-player-highlight-color, #03eab3); --plyr-captions-background: #000000; --presto-player-logo-width: 50px; \">\n    <presto-player  id=\"presto-player-1\" src=\"\/\/www.youtube.com\/embed\/7aXfQKcMX0o?iv_load_policy=3&amp;modestbranding=1&amp;playinline=1&amp;showinfo=0&amp;rel=0&amp;enablejsapi=1\" media-title=\"Phrase AI Capabilities\" css=\"\" class=\"presto-video-id-94 presto-preset-id-6 skin-default caption-style-default 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type=\"application\/ld+json\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"Phrase AI Capabilities\",\"thumbnailUrl\":\"https:\\\/\\\/phrase.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Phrase-Ai-Video-LP-thumbnail.jpg\",\"uploadDate\":\"2026-02-09T18:28:37+01:00\",\"contentUrl\":\"\\\/\\\/www.youtube.com\\\/embed\\\/7aXfQKcMX0o?iv_load_policy=3&#038;modestbranding=1&#038;playinline=1&#038;showinfo=0&#038;rel=0&#038;enablejsapi=1\"}\t\t<\/script>\n\t\t\n\n\n<div class=\"wp-block-group alignwide has-light-grey-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--56);padding-bottom:var(--wp--preset--spacing--56)\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-e8061861 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-explore-how-ai-supports-each-stage-of-the-global-content-lifecycle\"><strong><strong>Explora c\u00f3mo la IA ayuda en cada etapa del ciclo de vida del contenido global<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Phrase utiliza la IA para tomar decisiones a lo largo de todo el ciclo de vida del contenido global, de modo que la automatizaci\u00f3n, la calidad y la revisi\u00f3n humana funcionen como una \u00fanica operaci\u00f3n integrada. Los equipos pueden adaptar el contenido con confianza, protegiendo la integridad de la marca, la intenci\u00f3n y el control, mientras se obtiene una visibilidad total sobre el rendimiento.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-phrase-com-carousel alignwide has-color-scheme has-purple-color-scheme\" style=\"margin-top:var(--wp--preset--spacing--70)\"><div class=\"wp-block-phrase-com-carousel__sidebar\"><div class=\"wp-block-phrase-com-carousel__navigation\"><button type=\"button\" class=\"wp-block-phrase-com-carousel__tab\" data-index=\"0\">Traducci\u00f3n<\/button><button type=\"button\" class=\"wp-block-phrase-com-carousel__tab\" data-index=\"1\">Adaptaci\u00f3n<\/button><button type=\"button\" class=\"wp-block-phrase-com-carousel__tab\" data-index=\"2\">Validaci\u00f3n<\/button><button type=\"button\" class=\"wp-block-phrase-com-carousel__tab\" data-index=\"3\">Revisar<\/button><button type=\"button\" class=\"wp-block-phrase-com-carousel__tab\" data-index=\"4\">Mejora<\/button><button type=\"button\" class=\"wp-block-phrase-com-carousel__tab\" data-index=\"5\">Reciclaje<\/button><\/div><\/div><div class=\"wp-block-phrase-com-carousel__slider\"><div class=\"wp-block-phrase-com-carousel__slider-track glide__track\" data-glide-el=\"track\"><div class=\"wp-block-phrase-com-carousel__slides glide__slides\">\n<div class=\"wp-block-phrase-com-carousel-slide glide__slide is-layout-flow wp-block-phrase-com-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1396\" height=\"838\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-2.jpg\" alt=\"Ilustraci\u00f3n que representa la traducci\u00f3n de la IA de Phrase, destacando la creaci\u00f3n y localizaci\u00f3n de contenido multiling\u00fce con IA.\" class=\"wp-image-133918\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-2.jpg 1396w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-2-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-2-1024x615.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-2-768x461.jpg 768w\" sizes=\"auto, (max-width: 1396px) 100vw, 1396px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-\"><\/h3>\n\n\n\n<p>El contenido grande se traduce a gran escala, con unas reglas definidas sobre d\u00f3nde se implementa la automatizaci\u00f3n y d\u00f3nde se requiere supervisi\u00f3n humana. Los equipos aumentan el rendimiento sin sacrificar ni el control ni los est\u00e1ndares de calidad.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-phrase-com-carousel-slide glide__slide is-layout-flow wp-block-phrase-com-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1396\" height=\"838\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-3.jpg\" alt=\"Ilustraci\u00f3n que representa la adaptaci\u00f3n de la IA de Phrase, destacando la localizaci\u00f3n de contenido con IA y la relevancia cultural.\" class=\"wp-image-133919\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-3.jpg 1396w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-3-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-3-1024x615.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-3-768x461.jpg 768w\" sizes=\"auto, (max-width: 1396px) 100vw, 1396px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-\"><\/h3>\n\n\n\n<p>Las pautas de la marca se aplican en todo el sistema, permitiendo que el contenido se adapte a diferentes mercados y contextos, preservando la intenci\u00f3n y la voz de la marca y garantizando la comunicaci\u00f3n en todo el mundo.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-phrase-com-carousel-slide glide__slide is-layout-flow wp-block-phrase-com-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1396\" height=\"838\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-4.jpg\" alt=\"Ilustraci\u00f3n que representa la validaci\u00f3n con la IA de Phrase, destacando los controles de calidad automatizados y la precisi\u00f3n en la traducci\u00f3n.\" class=\"wp-image-133920\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-4.jpg 1396w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-4-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-4-1024x615.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-4-768x461.jpg 768w\" sizes=\"auto, (max-width: 1396px) 100vw, 1396px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-\"><\/h3>\n\n\n\n<p>Se ejecutan continuamente unas comprobaciones de calidad y consistencia automatizadas que identifican los problemas r\u00e1pidamente y previenen que haya que hacer correcciones costosas en pasos posteriores del proceso.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-phrase-com-carousel-slide glide__slide is-layout-flow wp-block-phrase-com-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1396\" height=\"838\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-5.jpg\" alt=\"Ilustraci\u00f3n que representa la revisi\u00f3n de la IA de Phrase, destacando la evaluaci\u00f3n de traducci\u00f3n asistida por IA y sus mejoras continuas.\" class=\"wp-image-133921\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-5.jpg 1396w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-5-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-5-1024x615.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-5-768x461.jpg 768w\" sizes=\"auto, (max-width: 1396px) 100vw, 1396px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-\"><\/h3>\n\n\n\n<p>La atenci\u00f3n humana se centra en el contenido que pueda suponer un mayor riesgo o impacto, reduciendo ciclos de revisi\u00f3n innecesarios y protegiendo tanto la precisi\u00f3n como los matices.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-phrase-com-carousel-slide glide__slide is-layout-flow wp-block-phrase-com-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1396\" height=\"838\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-6.jpg\" alt=\"Ilustraci\u00f3n que representa la mejora de la IA de Phrase, destacando la optimizaci\u00f3n continua de la calidad de traducci\u00f3n con IA.\" class=\"wp-image-133922\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-6.jpg 1396w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-6-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-6-1024x615.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-6-768x461.jpg 768w\" sizes=\"auto, (max-width: 1396px) 100vw, 1396px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-\"><\/h3>\n\n\n\n<p>Los datos de rendimiento se capturan y aplican al trabajo futuro, mejorando la predictibilidad, la calidad y la eficiencia a medida que van creciendo los vol\u00famenes de contenido.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-phrase-com-carousel-slide glide__slide is-layout-flow wp-block-phrase-com-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1396\" height=\"838\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-1-1.jpg\" alt=\"Ilustraci\u00f3n que muestra el reciclaje mediante IA, representando c\u00f3mo la IA de Phrase reutiliza y optimiza el contenido de traducci\u00f3n.\" class=\"wp-image-133917\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-1-1.jpg 1396w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-1-1-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-1-1-1024x615.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-Carousel-1-1-768x461.jpg 768w\" sizes=\"auto, (max-width: 1396px) 100vw, 1396px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-\"><\/h3>\n\n\n\n<p>El contenido aprobado se reutiliza sistem\u00e1ticamente en los distintos proyectos y mercados, reduciendo la duplicaci\u00f3n mientras se protegen la consistencia y la inversi\u00f3n hecha.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--24);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--24)\">\n<h2 class=\"wp-block-heading\" id=\"h-intelligence-where-it-counts\">Inteligencia donde m\u00e1s importa<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\">Phrase aplica la IA en aquellos puntos que determinan la escala, la calidad y el riesgo en las operaciones de contenido destinado al mercado global.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La IA informa sobre decisiones de enrutamiento, reutilizaci\u00f3n y priorizaci\u00f3n<\/li>\n\n\n\n<li>La calidad y la consistencia se imponen a trav\u00e9s de unos controles integrados<\/li>\n\n\n\n<li>La supervisi\u00f3n humana se aplica donde el impacto y el riesgo son mayores<\/li>\n\n\n\n<li>El rendimiento mejora con informaci\u00f3n medible<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/Phrase-ai-Intelligence-where-it-counts-1024x615.jpg\" alt=\"Ilustraci\u00f3n que representa la inteligencia de la IA de Phrase donde m\u00e1s importa, destacando el impacto de la IA en los flujos de trabajo de localizaci\u00f3n m\u00e1s importantes.\" class=\"wp-image-133688\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/Phrase-ai-Intelligence-where-it-counts-1024x615.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/Phrase-ai-Intelligence-where-it-counts-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/Phrase-ai-Intelligence-where-it-counts-768x461.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/Phrase-ai-Intelligence-where-it-counts.jpg 1396w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-flexible-by-design-controlled-by-you\"><strong><strong>Dise\u00f1ada para ser flexible. Controlada por ti.<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">La IA en Phrase encaja con los flujos de trabajo ya presentes con una configuraci\u00f3n que se gestiona directamente desde la plataforma. Los equipos deciden d\u00f3nde se aplica la IA, cu\u00e1nto se utiliza la asistencia y cu\u00e1ndo es necesaria la supervisi\u00f3n humana.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default has-light-neutral-background-color has-background is-layout-grid wp-container-core-group-is-layout-1787f3eb wp-block-group-is-layout-grid\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7543a69f wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/Full-automation-icon.png\" alt=\"\" class=\"wp-image-133690\" style=\"width:70px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-full-automation\"><strong><strong><strong><strong><strong>Automatizaci\u00f3n completa<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Acelera altos vol\u00famenes de contenido que supongan un riesgo bajo con los flujos de trabajo basados en plantillas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7543a69f wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/Intelligent-assistance-icon.png\" alt=\"\" class=\"wp-image-133691\" style=\"width:70px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-intelligent-assistance\"><strong><strong><strong><strong><strong>Asistencia inteligente<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Recibe sugerencias que los equipos pueden aceptar, mejorar o ignorar.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7543a69f wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/Disable-ai-icon.png\" alt=\"\" class=\"wp-image-133692\" style=\"width:70px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-manual-override\"><strong><strong><strong><strong><strong>Anulaci\u00f3n manual<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Deshabilita la IA por completo para aquel contenido que sea sensible, est\u00e9 regulado o sea de alta prioridad.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-left is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1396\" height=\"838\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/Phrase-Forrester-Wave.jpg\" alt=\"Gr\u00e1fico que muestra c\u00f3mo Phrase est\u00e1 reconocido en el informe Forrester Wave de plataformas de gesti\u00f3n de localizaci\u00f3n.\" class=\"wp-image-133693\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/Phrase-Forrester-Wave.jpg 1396w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/Phrase-Forrester-Wave-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/Phrase-Forrester-Wave-1024x615.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/Phrase-Forrester-Wave-768x461.jpg 768w\" sizes=\"auto, (max-width: 1396px) 100vw, 1396px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:41.9672131148%\">\n<h2 class=\"wp-block-heading has-extra-large-font-size\" id=\"h-ai-you-can-trust\">Una IA en la que puedes confiar<\/h2>\n\n\n\n<p>Phrase lleva m\u00e1s de una d\u00e9cada preparando su IA para las operaciones de contenido global, y est\u00e1 preparada con el control, la escala y su uso operativo en mente.<br><br><strong>Clasificado como l\u00edder<\/strong><br>Se ha reconocido a Phrase como l\u00edder en el Forrester Wave\u2122 en la categor\u00eda Tecnolog\u00eda del Lenguaje Q3 2025, con las mejores puntuaciones en IA y estrategia.<br><br><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-phrase-green-background-color has-background has-background-images has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/P1360-case-study.jpg.webp);background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\"><div class=\"glide wp-block-phrase-com-testimonials\"><div class=\"glide__track\" data-glide-el=\"track\"><div class=\"glide__slides\">\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\tPhrase ofrece a <a href=\"https:\/\/phrase.com\/es\/customers\/zendesk\/\">Zendesk<\/a> la posibilidad de automatizar numerosos procesos, lo que nos permite usar soluciones de IA eficazmente. Con la automatizaci\u00f3n correcta y donde tiene que estar, podemos escalar nuestras operaciones a\u00fan m\u00e1s y continuar mejorando la calidad.\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-150x150.jpg\" class=\"wp-block-phrase-com-testimonial__author-avatar\" alt=\"Photo of Yoko Drain,\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-150x150.jpg 150w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-300x300.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-1024x1024.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-768x768.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-1536x1536.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-2048x2048.jpg 2048w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-scaled-e1723222678997.jpg 100w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-300x300.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of Zendesk &#8211; IA\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-300x300.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo.png 512w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tYoko Drain,\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tdirectora de globalizaci\u00f3n de productos en Zendesk\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<i><span style=\"font-weight: 400\">Phrase ha proporcionado la escala y la automatizaci\u00f3n necesarias para mantener el ritmo del crecimiento de Pega. No se trata simplemente de gestionar mayores vol\u00famenes de contenido, sino de hacerlo con mayor rapidez, visibilidad y control, asegurando que cada mercado reciba lo que necesita a tiempo.<\/span><\/i>\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Copy-of-Charlie_Keating_0054-Edit-1_WEB_ONLY_DO_NOT_PRINT-2-e1758717624464-150x150.jpg\" class=\"wp-block-phrase-com-testimonial__author-avatar\" alt=\"Photo of Charlie Keating\" \/>\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"116\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of Pega Platform\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital.png 976w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital-300x116.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital-768x297.png 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tCharlie Keating\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tDirector Global de Localizaci\u00f3n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div><\/div>\t<div class=\"wp-block-phrase-com-testimonials__carousel-controls\">\n\t\t<div class=\"wp-block-phrase-com-testimonials__carousel-progress-bar\"><\/div>\n\t\t<div class=\"glide__arrows wp-block-phrase-com-testimonials__carousel-arrows\" data-glide-el=\"controls\">\n\t\t\t<button type=\"button\" class=\"glide__arrow wp-block-phrase-com-testimonials__carousel-arrow\" data-glide-dir=\"<\">\n\t\t\t\t<svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg>\n\t\t\t\t<span class=\"screen-reader-text\">Previous<\/span>\n\t\t\t<\/button>\n\t\t\t<button type=\"button\" class=\"glide__arrow wp-block-phrase-com-testimonials__carousel-arrow\" data-glide-dir=\"&gt;\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m11.809 11-3.01-3.036.916-.924L13.64 11l-3.925 3.96-.915-.924L11.808 11Z\"\/><\/svg>\n\t\t\t\t<span class=\"screen-reader-text\">Next<\/span>\n\t\t\t<\/button>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"glide__bullets wp-block-phrase-com-testimonials__company-logos\" data-glide-el=\"controls[nav]\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"glide__bullet wp-block-phrase-com-testimonials__company-logo\" data-glide-dir=\"=2\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-300x300.png\" class=\"attachment-300x300 size-300x300\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-300x300.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo.png 512w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"glide__bullet wp-block-phrase-com-testimonials__company-logo\" data-glide-dir=\"=3\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"116\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital.png\" class=\"attachment-300x300 size-300x300\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital.png 976w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital-300x116.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital-768x297.png 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-black-color has-yellow-background-color has-text-color has-background has-link-color wp-elements-af90f45c2730e2cc226a1156dc603ef5 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--56)\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-take-the-next-step\"><strong>Da el siguiente paso<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">A medida que los vol\u00famenes de contenido crecen, la diferencia no la marca el uso de la IA, sino el control sobre ella.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Descubre m\u00e1s sobre IA en Phrase<\/a><\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>IA en Phrase Con la gesti\u00f3n del contenido global a gran escala como objetivo, Phrase utiliza IA para apoyar la forma en que se crea, adapta, revisa y entrega el contenido, manteniendo un control humano claro en cada etapa. Hecho para trabajar operaciones de contenido globales La IA est\u00e1 integrada en toda la plataforma de [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":135588,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-refresh","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-137838","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/pages\/137838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/comments?post=137838"}],"version-history":[{"count":3,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/pages\/137838\/revisions"}],"predecessor-version":[{"id":137857,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/pages\/137838\/revisions\/137857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/media\/135588"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/media?parent=137838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}