{"id":144906,"date":"2026-06-02T12:25:18","date_gmt":"2026-06-02T10:25:18","guid":{"rendered":"https:\/\/phrase.com\/ejecutivos\/"},"modified":"2026-06-10T13:52:42","modified_gmt":"2026-06-10T11:52:42","slug":"executives","status":"publish","type":"page","link":"https:\/\/phrase.com\/es\/roles\/executives\/","title":{"rendered":"Ejecutivos"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-header-hero has-white-color has-white-background-color has-text-color has-background has-link-color has-background-images wp-elements-99290d703855be471b6abd3f97347c59 is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--110);padding-bottom:var(--wp--preset--spacing--110);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/phrase-header-blue.jpg.webp);background-position:0% 100%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-19cf7228 wp-block-group-is-layout-constrained\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/phrase.com\/es\/home\/\">Home<\/a><\/span> | <span><a href=\"https:\/\/phrase.com\/es\/roles\/\">Soluciones por funci\u00f3n<\/a><\/span> | <span class=\"breadcrumb_last\" aria-current=\"page\">Ejecutivos<\/span><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-gigantic-font-size\" id=\"h-phrase-for-executives\" style=\"font-style:normal;font-weight:400\"><strong><strong><strong><strong><strong>Phrase para ejecutivos<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-larger-font-size\"><strong><strong><strong><strong><strong>Los negocios y la inteligencia ling\u00fc\u00edstica<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size\"><strong>La mayor\u00eda de empresas subestiman lo que de verdad hace falta para trabajar con contenido global. La traducci\u00f3n es solo el comienzo. La cultura, la calidad, la gobernanza de la IA y una inteligencia que siempre suma: ah\u00ed es donde se crea<\/strong><br><strong>una ventaja aut\u00e9ntica.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-grey-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Habla con nosotros<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-blue-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/resources\/forrester-wave-translation-management-systems-q3-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lee el informe de Forrester<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignwide has-text-align-center\" id=\"h-trusted-by-global-enterprises\"><strong><strong>Las empresas globales ya conf\u00edan en nosotros<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"alignwide wp-block-phrase-com-image-carousel\"><div class=\"wp-block-phrase-com-image-carousel__slider embla\"><div class=\"wp-block-phrase-com-image-carousel__slides embla__viewport\"><div class=\"embla__container\">\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/uber-logo.png\" alt=\"\" class=\"wp-image-98759\" style=\"object-fit:cover;width:94px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/lionbridge-logo.png\" alt=\"lionbridge logo\" class=\"wp-image-98772\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium embla__slide\"><img decoding=\"async\" width=\"300\" height=\"66\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-300x66.png\" alt=\"\" class=\"wp-image-96344\" style=\"object-fit:cover\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-300x66.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-1024x225.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-768x168.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-1536x337.png 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/es\/customers\/zendesk\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/zendesk-logo-phrase.png\" alt=\"Zendesk logo\" class=\"wp-image-98787\" style=\"object-fit:cover\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/es\/customers\/zendesk\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/aws-logo.png\" alt=\"aws logo\" class=\"wp-image-98752\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/snowflake-logo-1.png\" alt=\"snowflake logo\" class=\"wp-image-98871\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Footlocker-Logo.png\" alt=\"\" class=\"wp-image-106774\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/es\/customers\/deliveroo\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/deliveroo-logo.png\" alt=\"deliveroo logo\" class=\"wp-image-98853\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/es\/customers\/deliveroo\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Decathlon-logo.png\" alt=\"decathlon logo\" class=\"wp-image-98825\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/es\/customers\/braze\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"516\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/Braze_Primary_logo_PURPLE_CROPPED-1024x516.png\" alt=\"\" class=\"wp-image-96328\" style=\"width:79px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/es\/customers\/braze\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/electrolux-logo.png\" alt=\"electrolux logo\" class=\"wp-image-98840\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"1200\" height=\"453\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg.png\" alt=\"Zoetis_logo\" class=\"wp-image-113374\" style=\"object-fit:cover;width:123px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg.png 1200w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-300x113.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-1024x387.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-768x290.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/es\/customers\/what3words\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/What3Words-logo.png\" alt=\"What3Words logo\" class=\"wp-image-98883\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/es\/customers\/what3words\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/puma-logo.png\" alt=\"puma logo\" class=\"wp-image-98766\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/vestiaire-collective-logo-1.png\" alt=\"vestiaire collective logo\" class=\"wp-image-98911\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/es\/customers\/yamazaki-mazak-corporation\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/04\/Website-Dynamic-Bar-Logos-1.png\" alt=\"\" class=\"wp-image-105020\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/es\/customers\/yamazaki-mazak-corporation\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"868\" height=\"599\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec.png\" alt=\"\" class=\"wp-image-125252\" style=\"object-fit:cover;width:67px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec.png 868w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec-300x207.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec-768x530.png 768w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/es\/customers\/pega\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Website-Dynamic-Bar-Logos-4.png\" alt=\"\" class=\"wp-image-128394\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/es\/customers\/pega\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/skoda-logo-phrase.png\" alt=\"\" class=\"wp-image-98919\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/es\/customers\/kucoin\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"235\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-1024x235.png\" alt=\"\" class=\"wp-image-114895\" style=\"width:123px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-1024x235.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-300x69.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-768x176.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/es\/customers\/kucoin\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><div class=\"embla__controls\"><button type=\"button\" class=\"embla__prev\" data-glide-dir=\"<\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg><span class=\"screen-reader-text\">Previous<\/span><\/button><button type=\"button\" class=\"embla__next\" data-glide-dir=\"&gt;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m11.809 11-3.01-3.036.916-.924L13.64 11l-3.925 3.96-.915-.924L11.808 11Z\"\/><\/svg><span class=\"screen-reader-text\">Next<\/span><\/button><\/div><\/div><\/div>\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--32)\">\n<h2 class=\"wp-block-heading\" id=\"h-international-growth-is-a-revenue-strategy-content-executes-it\"><strong><strong><strong><strong>El crecimiento internacional es una estrategia para obtener ingresos. Y se consigue mediante el contenido<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Cada mercado en el que operes o planees entrar requerir\u00e1 de un contenido que funcione a nivel local. Para hacerlo realidad, se necesita una capa que la mayor parte de las empresas infravalora. La localizaci\u00f3n se reparte por el negocio entre las sombras, fragmentada entre agencias, herramientas y tecnolog\u00edas ad hoc e IAs descontroladas, y los costes se acumulan trabajando en resultados que no se perciben en lo m\u00e1s m\u00ednimo.<\/p>\n\n\n\n<p>Y la mala calidad rara vez hace ruido al fracasar. La voz de la marca va variando de mercado a mercado, m\u00e1s all\u00e1 de las tasas de conversi\u00f3n, y el da\u00f1o ya estar\u00e1 hecho antes de que los datos puedan reflejar lo que ha pasado. Formar las capacidades necesarias para gestionar todo esto internamente supondr\u00e1 actualizar la orquestaci\u00f3n, la calidad y la infraestructura de gobernanza de manera constante, a medida que los modelos evolucionen y los mercados crezcan. El coste total aumenta r\u00e1pidamente y eso rara vez se ve en las estimaciones iniciales. El verdadero coste es estrat\u00e9gico: a cada mercado que a\u00f1adas, m\u00e1s riesgo se acumular\u00e1.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-nternational-growth-1024x614.jpg\" alt=\"\" class=\"wp-image-142967\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-nternational-growth-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-nternational-growth-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-nternational-growth-768x460.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-nternational-growth.jpg 1398w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignfull has-text-align-center\" id=\"h-what-changes-when-global-content-works\"><strong><strong><strong>Qu\u00e9 cambios se perciben cuando el contenido global funciona<\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default is-layout-grid wp-container-core-group-is-layout-24a0b898 wp-block-group-is-layout-grid\" style=\"padding-right:var(--wp--preset--spacing--45);padding-left:var(--wp--preset--spacing--45)\">\n<div class=\"wp-block-group has-light-neutral-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-9974f37d wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Increase-Efficiency-icon.png\" alt=\"Icono de aumento de eficiencia\" class=\"wp-image-108137\" style=\"width:70px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Increase-Efficiency-icon.png 180w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Increase-Efficiency-icon-150x150.png 150w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-faster-time-to-market\"><strong><strong><strong><strong><strong><strong>Tiempos de llegada al mercado menores<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>La expansi\u00f3n global avanzar\u00e1 a la velocidad que necesite tu estrategia y no a la que te permitan tus procesos con el contenido. El tiempo de llegada al mercado se acelerar\u00e1 gracias a la automatizaci\u00f3n y a las entregas optimizadas. Tu llegada a 20 mercados no llevar\u00e1 20 veces m\u00e1s tiempo.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-light-neutral-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-9974f37d wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/cost-decrease-icon.png\" alt=\"\" class=\"wp-image-111451\" style=\"width:70px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-lower-cost-per-market\"><strong><strong><strong><strong><strong><strong>Un coste menor por mercado<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>La IA y la automatizaci\u00f3n inteligente reemplazan esos procesos manuales tan caros por una fracci\u00f3n del coste normal. El contenido aprobado nunca se retraducir\u00e1. La consolidaci\u00f3n de la plataforma reemplazar\u00e1 la multitud de contratos con proveedores por uno solo. La cantidad de personal y de infraestructura ir\u00e1n escalando a medida que escale el volumen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-light-neutral-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-9974f37d wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/favorites.svg\" alt=\"\" class=\"wp-image-110326\" style=\"width:70px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-measurable-quality-before-launch\"><strong><strong><strong><strong><strong><strong>Calidad medible antes del lanzamiento<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Cada mercado ver\u00e1 autom\u00e1ticamente un contenido que cumpla con tus est\u00e1ndares. La IA actuar\u00e1 con un control centralizaci\u00f3n, se podr\u00e1 ver una puntuaci\u00f3n de la calidad automatizada y habr\u00e1 visibilidad total de los costes y la calidad en cada mercado. Sin sorpresas. Sin brechas de cumplimiento de las normativas. Sin riesgos en ning\u00fan mercado.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-ai-powered-1024x614.jpg\" alt=\"\" class=\"wp-image-142968\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-ai-powered-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-ai-powered-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-ai-powered-768x460.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-ai-powered.jpg 1398w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--32)\">\n<h2 class=\"wp-block-heading\" id=\"h-governed-ai-built-for-enterprise\"><strong>IA controlada. Construido para las empresas.<\/strong><\/h2>\n\n\n\n<p>La IA est\u00e1 integrada en cada una de las etapas de la plataforma Phrase, no se ha metido ah\u00ed sin m\u00e1s. El contenido se redirige, traduce, punt\u00faa y entrega siguiendo la voz de tu marca, sus est\u00e1ndares y los baremos de calidad que apliques. Ninguna IA generalista est\u00e1 a su altura. Phrase se encarga de las operaciones de contenidos al completo, siempre estando bajo control.<br><br>Cada decisi\u00f3n quedar\u00e1 registrada y se evaluar\u00e1 totalmente si todo cumple con los requisitos normativos y legales. Ser\u00e1n tus equipos quienes establezcan los baremos. Trae tus propios modelos, usa los de Phrase o comb\u00ednalos.<br><br>Cada fragmento de contenido procesado va formando la inteligencia propietaria: ya sea qu\u00e9 funciona en cada mercado, para cada p\u00fablico o en cada contexto. Con cada uso se va formando m\u00e1s y hace que el lenguaje, antes tan costoso, ahora suponga una ventaja competitiva medible.<\/p>\n\n\n\n<p class=\"has-blue-70-color has-text-color has-link-color wp-elements-16ec35885ea157ef5e0647a5f1df2a4d\"><strong>El 98\u00a0% de los compradores de empresas esperan que su plataforma de contenido tenga IA (<a href=\"https:\/\/slator.com\/content-transformation-new-rules-31bn-industry\/\">Slator 2025<\/a>).<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-blue-90-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignfull has-text-align-center has-white-color has-text-color has-link-color wp-elements-feaf9dc9c1c381a5a9205bd14a3fb9c8\" id=\"h-the-safe-way-to-deploy-an-llm\">La forma segura de implementar un LLM<\/h2>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-c86646a4474139d711c616b300a595a4\">Los modelos extensos de lenguaje son muy potentes y para aplicarlos a escala empresarial hace falta algo m\u00e1s que velocidad. Phrase aplica la IA con la seguridad que necesita tu organizaci\u00f3n: gu\u00edas de estilo con las que aplicar la voz de tu marca, una evaluaci\u00f3n de calidad que detecta los problemas antes de que se publiquen, unas reglas de cumplimiento que aplican autom\u00e1ticamente requisitos reglamentarios de un mercado en concreto y un control de las normativas que dar\u00e1 una mayor seguridad a tus equipos legales. Tendr\u00e1s la velocidad de la IA y el control para aplicarla con seguridad.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-blue-10-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-right is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:41.9672131148%\">\n<h2 class=\"wp-block-heading has-extra-large-font-size\" id=\"h-phrase-recognized-as-a-leader-in-the-forrester-wave-q3-2025\">En la Forrester Wave\u2122 del tercer semestre de 2025 se reconoce a Phrase como todo un l\u00edder.<\/h2>\n\n\n\n<p>Obtuvimos las mejores calificaciones en 21 de 26 criterios, estableciendo el est\u00e1ndar para la tecnolog\u00eda de lenguaje empresarial.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"462\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Forrester-Wave-homepage-image-V1.png\" alt=\"Imagen de la p\u00e1gina de inicio de Forrester Wave V1\" class=\"wp-image-117619\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Forrester-Wave-homepage-image-V1.png 772w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Forrester-Wave-homepage-image-V1-300x180.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Forrester-Wave-homepage-image-V1-768x460.png 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/resources\/forrester-wave-translation-management-systems-q3-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar el informe<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-phrase-green-background-color has-background has-background-images has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/woman-ipad-background.jpg.webp);background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\"><div class=\"glide wp-block-phrase-com-testimonials\"><div class=\"glide__track\" data-glide-el=\"track\"><div class=\"glide__slides\">\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<p><a href=\"https:\/\/phrase.com\/es\/customers\/deliveroo\/\">Deliveroo<\/a> no tendr\u00eda un proceso de localizaci\u00f3n sin Phrase. Al invertir en Phrase Localization Platform, hemos logrado centralizar el proceso y garantizar la coherencia con todos los tipos de contenido. Pero, sobre todo, gracias a Phrase, hemos ayudado a mejorar el tiempo de salida al mercado y la satisfacci\u00f3n del cliente en nuevas regiones.<\/p>\n\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/CristinaMG-150x150.jpg\" class=\"wp-block-phrase-com-testimonial__author-avatar\" alt=\"Photo of Cristina Mar\u00edn\" \/>\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"121\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo-logo.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of Deliveroo\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo-logo.png 314w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo-logo-300x121.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tCristina Mar\u00edn\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tGestor de localizaci\u00f3n s\u00e9nior en Deliveroo\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<p>En <a href=\"https:\/\/phrase.com\/es\/customers\/what3words\/\">What3Words<\/a> hemos probado innumerables soluciones de localizaci\u00f3n, pero Phrase se ha convertido en nuestra favorita. Gracias a ella, ahora tenemos m\u00e1s control sobre nuestros plazos. Nuestros equipos ling\u00fc\u00edsticos son capaces de entregarnos localizaciones en apenas una semana, sin falta.<\/p>\n\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/jamie-brown-150x150.png\" class=\"wp-block-phrase-com-testimonial__author-avatar\" alt=\"Photo of Jamie Brown\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/jamie-brown-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/jamie-brown.png 215w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"118\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of what3words\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo.png 337w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo-300x118.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tJamie Brown\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tDirector de servicios ling\u00fc\u00edsticos en what3words\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\tPhrase ofrece a <a href=\"https:\/\/phrase.com\/es\/customers\/zendesk\/\">Zendesk<\/a> la posibilidad de automatizar numerosos procesos, lo que nos permite usar soluciones de IA eficazmente. Con la automatizaci\u00f3n correcta y donde tiene que estar, podemos escalar nuestras operaciones a\u00fan m\u00e1s y continuar mejorando la calidad.\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-150x150.jpg\" class=\"wp-block-phrase-com-testimonial__author-avatar\" alt=\"Photo of Yoko Drain,\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-150x150.jpg 150w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-300x300.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-1024x1024.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-768x768.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-1536x1536.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-2048x2048.jpg 2048w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-scaled-e1723222678997.jpg 100w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-300x300.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of Zendesk &#8211; IA\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-300x300.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo.png 512w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tYoko Drain,\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tdirectora de globalizaci\u00f3n de productos en Zendesk\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<em>Nuestros equipos internacionales necesitaban m\u00e1s velocidad y un mayor valor estrat\u00e9gico. Si queremos proporcionar una gran experiencia al cliente, debemos ser consistentes. Es imprescindible usar la misma terminolog\u00eda en el marketing,las ventas y la formaci\u00f3n. Busc\u00e1bamos que toda nuestra comunicaci\u00f3n estuviera cohesionada y lanzara un mismo mensaje, desde lo que transmiten nuestras campa\u00f1as hasta las conversaciones con los clientes.<\/em>\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Copy-of-Charlie_Keating_0054-Edit-1_WEB_ONLY_DO_NOT_PRINT-2-e1758717624464-150x150.jpg\" class=\"wp-block-phrase-com-testimonial__author-avatar\" alt=\"Photo of Charlie Keating\" \/>\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"116\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of Pega\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital.png 976w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital-300x116.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital-768x297.png 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tCharlie Keating\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\t\u00a0Director global de localizaci\u00f3n, Pega\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div><\/div>\t<div class=\"wp-block-phrase-com-testimonials__carousel-controls\">\n\t\t<div class=\"wp-block-phrase-com-testimonials__carousel-progress-bar\"><\/div>\n\t\t<div class=\"glide__arrows wp-block-phrase-com-testimonials__carousel-arrows\" data-glide-el=\"controls\">\n\t\t\t<button type=\"button\" class=\"glide__arrow wp-block-phrase-com-testimonials__carousel-arrow\" data-glide-dir=\"<\">\n\t\t\t\t<svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg>\n\t\t\t\t<span class=\"screen-reader-text\">Previous<\/span>\n\t\t\t<\/button>\n\t\t\t<button type=\"button\" class=\"glide__arrow wp-block-phrase-com-testimonials__carousel-arrow\" data-glide-dir=\"&gt;\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m11.809 11-3.01-3.036.916-.924L13.64 11l-3.925 3.96-.915-.924L11.808 11Z\"\/><\/svg>\n\t\t\t\t<span class=\"screen-reader-text\">Next<\/span>\n\t\t\t<\/button>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"glide__bullets wp-block-phrase-com-testimonials__company-logos\" data-glide-el=\"controls[nav]\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"glide__bullet wp-block-phrase-com-testimonials__company-logo\" data-glide-dir=\"=0\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"121\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo-logo.png\" class=\"attachment-300x300 size-300x300\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo-logo.png 314w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo-logo-300x121.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"glide__bullet wp-block-phrase-com-testimonials__company-logo\" data-glide-dir=\"=1\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"118\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo.png\" class=\"attachment-300x300 size-300x300\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo.png 337w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo-300x118.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"glide__bullet wp-block-phrase-com-testimonials__company-logo\" data-glide-dir=\"=2\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-300x300.png\" class=\"attachment-300x300 size-300x300\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-300x300.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo.png 512w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"glide__bullet wp-block-phrase-com-testimonials__company-logo\" data-glide-dir=\"=3\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"116\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital.png\" class=\"attachment-300x300 size-300x300\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital.png 976w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital-300x116.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital-768x297.png 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-blue-color has-text-color has-link-color wp-elements-884b40249e51bff4a3fd61685c829555\"><strong><strong>IMPACTO MEDIBLE<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-how-enterprises-use-phrase\"><strong><strong><strong><strong><strong><strong><strong><strong>C\u00f3mo usan Phrase las empresas<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide has-white-transparent-background-color has-background is-layout-flex wp-container-core-columns-is-layout-74d018ca wp-block-columns-is-layout-flex\" style=\"border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-left-radius:8px;border-bottom-right-radius:8px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-left-radius:8px;border-bottom-right-radius:8px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-b2183319cd89119081004becb1a39caa\">HISTORIA DE CLIENTE<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-extra-large-font-size\">Deliveroo<\/p>\n\n\n\n<p class=\"has-indigo-30-color has-text-color has-link-color has-small-font-size wp-elements-565905c037a3e49d2b89dca72c8efd31\"><strong>170\u00a0000 socios de restaurantes y supermercados, 10 mercados<\/strong><\/p>\n<\/div>\n\n\n\n<p>Los plazos de los proyectos se redujeron en hasta 4 d\u00edas gracias a la integraci\u00f3n con Figma. Los gestores de localizaci\u00f3n se ahorran un 35-40\u00a0% del tiempo que antes gastaban en la gesti\u00f3n de proyectos. Localizaci\u00f3n consistente y centralizada en 10 idiomas para m\u00e1s de 3500 empleados de todo el mundo<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-dark-green-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/customers\/deliveroo\/\">Lee el caso de Deliveroo<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-left-radius:8px;border-bottom-right-radius:8px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-b2183319cd89119081004becb1a39caa\">HISTORIA DE CLIENTE<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-extra-large-font-size\">What3Words<\/p>\n\n\n\n<p class=\"has-indigo-30-color has-text-color has-link-color has-small-font-size wp-elements-59f553c2a87c1f28b888022ac857fb39\"><strong>M\u00e1s de 60 idiomas y alrededor de 100 traductores freelance<\/strong><\/p>\n<\/div>\n\n\n\n<p>Pasaron de 4 a 60 idiomas sin a\u00f1adir carga administrativa alguna. Reducci\u00f3n de un 25\u00a0% de los tiempos dedicados a las tareas administrativas. Se ahorraban hasta 10 horas en cada actualizaci\u00f3n de la app, y cada paquete de lanzamiento en un idioma nuevo se consegu\u00eda completar en solo 5 o 6 semanas.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-dark-blue-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/customers\/what3words\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lee el caso de what3words<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-faqs-about-phrase\">Preguntas frecuentes sobre Phrase<\/h2>\n\n\n\n<div class=\"wp-block-wearerequired-accordion alignwide\">\n<div id=\"acc-como-lidia-phrase-con-el-control-de-la-ia\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">\u00bfC\u00f3mo lidia Phrase con el control de la IA?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Todas las traducciones asistidas por la IA reciben autom\u00e1ticamente una puntuaci\u00f3n de calidad. Esos baremos de calidad los estableces t\u00fa: eres t\u00fa quien decide qu\u00e9 se publica, qu\u00e9 se revisa y qu\u00e9 se quedar\u00e1 donde est\u00e1. Y todas las decisiones y elecciones se registran: el motor usado, la puntuaci\u00f3n obtenida, la regla aplicada y el revisor elegido. Los equipos de cumplimiento legal y seguridad obtendr\u00e1n una evaluaci\u00f3n completa sin necesidad de un compilado manual.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-phrase-reemplazara-nuestras-herramientas-actuales-o-actuara-con-ellas\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">\u00bfPhrase reemplazar\u00e1 nuestras herramientas actuales o actuar\u00e1 con ellas?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Phrase puede hacer ambas cosas. Muchas empresas integran a varios proveedores de localizaci\u00f3n y distintas herramientas en Phrase, y reducen el coste por la propiedad de estas, adem\u00e1s de tener as\u00ed una visi\u00f3n \u00fanica de la calidad, el coste y el resultado. Phrase se conecta con m\u00e1s de 50 plataformas de contenido y desarrollo mediante integraciones nativas, y un ecosistema de soluciones de socios certificados ampl\u00eda a\u00fan m\u00e1s sus capacidades sin que tengas que reconstruir tu pila tecnol\u00f3gica.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-y-no-podemos-usar-la-ia-para-traducir-nuestro-contenido-y-punto\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">\u00bfY no podemos usar la IA para traducir nuestro contenido y punto?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>S\u00ed, puedes, pero la IA generalista solo te soltar\u00e1 las palabras sin m\u00e1s. Phrase es una plataforma dise\u00f1ada espec\u00edficamente para aprovechar la IA en lo que a lenguaje se refiere, y aplicar\u00e1 la voz de tu marca, el contexto cultural y los est\u00e1ndares del mercado a cada unidad de contenido que procese. Conecta las herramientas y agentes de IA que ya tengas en un \u00fanico proceso de contenido, haciendo que la traducci\u00f3n, la adaptaci\u00f3n y la evaluaci\u00f3n de calidad se sucedan autom\u00e1ticamente. La IA est\u00e1 incluida en cada paso y se har\u00e1 m\u00e1s inteligente a cada proyecto en el que participe. Y eso no es algo que un bot\u00f3n en el que ponga \u00abTraducir\u00bb o cualquier modelo generalista pueda replicar. Con Phrase, hacer que la IA m\u00e1s moderna trabaje con tu contenido global es m\u00e1s f\u00e1cil que nunca.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-que-estandares-de-seguridad-y-cumplimiento-legal-tiene-phrase\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">\u00bfQu\u00e9 est\u00e1ndares de seguridad y cumplimiento legal tiene Phrase?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>SO 27001, SOC 2 Tipo I (pr\u00f3ximamente Tipo II) y conformidad con el RGPD. Centros de datos de EE. UU. y la UE con residencia de datos controlada por el cliente. Control de acceso basado en puestos. Si se solicitan, hay cuestionarios de seguridad disponibles. Descubre m\u00e1s en nuestro <a href=\"https:\/\/trust.phrase.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">centro de confianza<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-en-nuestra-empresa-quien-deberia-usar-phrase\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">En nuestra empresa, \u00bfqui\u00e9n deber\u00eda usar Phrase?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Phrase es de utilidad para la empresa entera, no solo para el equipo de localizaci\u00f3n. Los equipos de localizaci\u00f3n y contenido usar\u00e1n la plataforma a diario. Los desarrolladores y los agentes de IA se conectar\u00e1n a ella mediante APIs, MCP e integraciones de agente a agente. Los equipos de marketing y producto acceder\u00e1n al contenido localizado mediante las herramientas que ya est\u00e9n usando. Los ejecutivos obtendr\u00e1n visibilidad de los costes, la calidad y los resultados en cada mercado. Cuanta m\u00e1s gente utilice Phrase en la empresa, m\u00e1s inteligente ser\u00e1 y sus resultados ser\u00e1n a\u00fan mejores.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-mas-alla-de-la-ia-como-ayuda-phrase-a-reducir-los-costes\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">M\u00e1s all\u00e1 de la IA, \u00bfc\u00f3mo ayuda Phrase a reducir los costes?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>De tres maneras. La IA y la automatizaci\u00f3n inteligente reemplazan todos los procesos manuales m\u00e1s caros. El contenido aprobado nunca se retraducir\u00e1. La consolidaci\u00f3n de la plataforma reemplazar\u00e1 la multitud de contratos con proveedores por uno solo. Un ecosistema de integraciones certificadas se conectar\u00e1 a las herramientas que ya tengas y las dar\u00e1 m\u00e1s valor. Y cada fragmento de contenido que se procese ir\u00e1 a\u00f1adi\u00e9ndose a la inteligencia, reduciendo los costes a cada ciclo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-black-color has-yellow-background-color has-text-color has-background has-link-color wp-elements-7c58351cbbef7cc5af0df7aa513ae651 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--56)\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-see-what-phrase-means-for-your-business\"><strong><strong><strong>Descubre qu\u00e9 aporta Phrase a tu negocio<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Cada empresa es diferente. Deja que te mostremos el caso que mejor se adapta a ti.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Habla con nosotros<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-black-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/resources\/forrester-wave-translation-management-systems-q3-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lee el informe de Forrester<\/a><\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Phrase para ejecutivos Los negocios y la inteligencia ling\u00fc\u00edstica La mayor\u00eda de empresas subestiman lo que de verdad hace falta para trabajar con contenido global. La traducci\u00f3n es solo el comienzo. La cultura, la calidad, la gobernanza de la IA y una inteligencia que siempre suma: ah\u00ed es donde se creauna ventaja aut\u00e9ntica. Las empresas [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":142967,"parent":29099,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-refresh","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-144906","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/pages\/144906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/comments?post=144906"}],"version-history":[{"count":4,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/pages\/144906\/revisions"}],"predecessor-version":[{"id":146045,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/pages\/144906\/revisions\/146045"}],"up":[{"embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/pages\/29099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/media\/142967"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/media?parent=144906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}