{"id":29053,"date":"2022-08-08T01:54:22","date_gmt":"2022-08-07T23:54:22","guid":{"rendered":"https:\/\/phrase.com\/responsables-de-producto\/"},"modified":"2026-08-12T10:11:21","modified_gmt":"2026-08-12T08:11:21","slug":"product-managers","status":"publish","type":"page","link":"https:\/\/phrase.com\/es\/roles\/product-managers\/","title":{"rendered":"Gestores de producto"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-header-hero has-white-color has-white-background-color has-text-color has-background has-link-color has-background-images wp-elements-36db939af66bb803575dda0a8a130b12 is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--110);padding-bottom:var(--wp--preset--spacing--110);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/phrase-header-blue.jpg.webp);background-position:0% 100%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-b0ba78b1 wp-block-group-is-layout-constrained\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/phrase.com\/es\/home\/\">Home<\/a><\/span> | <span><a href=\"https:\/\/phrase.com\/es\/roles\/\">Soluciones por funci\u00f3n<\/a><\/span> | <span class=\"breadcrumb_last\" aria-current=\"page\">Gestores de producto<\/span><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-gigantic-font-size\" id=\"h-localization-solutions-for-product-managers\" style=\"font-style:normal;font-weight:400\">Soluciones de localizaci\u00f3n para gestores de producto<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left\"><strong>Con Phrase la localizaci\u00f3n est\u00e1 sincronizada con tus ciclos de lanzamiento y cada idioma se publicar\u00e1 a la vez que tu producto.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-blue-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pide una demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-trusted-by-product-teams-at\"><strong>Con la confianza de los equipos de producto de<\/strong><\/h2>\n\n\n<div class=\"alignwide wp-block-phrase-com-image-carousel\"><div class=\"wp-block-phrase-com-image-carousel__slider embla\"><div class=\"wp-block-phrase-com-image-carousel__slides embla__viewport\"><div class=\"embla__container\">\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/uber-logo.png\" alt=\"\" class=\"wp-image-98759\" style=\"object-fit:cover;width:94px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/lionbridge-logo.png\" alt=\"lionbridge logo\" class=\"wp-image-98772\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium embla__slide\"><img decoding=\"async\" width=\"300\" height=\"66\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-300x66.png\" alt=\"\" class=\"wp-image-96344\" style=\"object-fit:cover\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-300x66.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-1024x225.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-768x168.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-1536x337.png 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/es\/customers\/zendesk\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/zendesk-logo-phrase.png\" alt=\"Zendesk logo\" class=\"wp-image-98787\" style=\"object-fit:cover\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/es\/customers\/zendesk\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/aws-logo.png\" alt=\"aws logo\" class=\"wp-image-98752\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/snowflake-logo-1.png\" alt=\"snowflake logo\" class=\"wp-image-98871\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Footlocker-Logo.png\" alt=\"\" class=\"wp-image-106774\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/es\/customers\/deliveroo\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/deliveroo-logo.png\" alt=\"deliveroo logo\" class=\"wp-image-98853\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/es\/customers\/deliveroo\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Decathlon-logo.png\" alt=\"decathlon logo\" class=\"wp-image-98825\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/es\/customers\/braze\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"516\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/Braze_Primary_logo_PURPLE_CROPPED-1024x516.png\" alt=\"\" class=\"wp-image-96328\" style=\"width:79px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/es\/customers\/braze\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/electrolux-logo.png\" alt=\"electrolux logo\" class=\"wp-image-98840\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"1200\" height=\"453\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg.png\" alt=\"Zoetis_logo\" class=\"wp-image-113374\" style=\"object-fit:cover;width:123px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg.png 1200w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-300x113.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-1024x387.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-768x290.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/es\/customers\/what3words\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/What3Words-logo.png\" alt=\"What3Words logo\" class=\"wp-image-98883\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/es\/customers\/what3words\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/puma-logo.png\" alt=\"puma logo\" class=\"wp-image-98766\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/vestiaire-collective-logo-1.png\" alt=\"vestiaire collective logo\" class=\"wp-image-98911\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/es\/customers\/yamazaki-mazak-corporation\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/04\/Website-Dynamic-Bar-Logos-1.png\" alt=\"\" class=\"wp-image-105020\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/es\/customers\/yamazaki-mazak-corporation\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"868\" height=\"599\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec.png\" alt=\"\" class=\"wp-image-125252\" style=\"object-fit:cover;width:67px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec.png 868w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec-300x207.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec-768x530.png 768w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/es\/customers\/pega\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Website-Dynamic-Bar-Logos-4.png\" alt=\"\" class=\"wp-image-128394\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/es\/customers\/pega\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/skoda-logo-phrase.png\" alt=\"\" class=\"wp-image-98919\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/es\/customers\/kucoin\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"235\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-1024x235.png\" alt=\"\" class=\"wp-image-114895\" style=\"width:123px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-1024x235.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-300x69.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-768x176.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/es\/customers\/kucoin\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><div class=\"embla__controls\"><button type=\"button\" class=\"embla__prev\" data-glide-dir=\"<\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg><span class=\"screen-reader-text\">Previous<\/span><\/button><button type=\"button\" class=\"embla__next\" data-glide-dir=\"&gt;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m11.809 11-3.01-3.036.916-.924L13.64 11l-3.925 3.96-.915-.924L11.808 11Z\"\/><\/svg><span class=\"screen-reader-text\">Next<\/span><\/button><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-blue-10-background-color has-background has-background-images has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--10);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/svgexport-1-2.svg);background-position:100% 30%;background-attachment:scroll;background-repeat:no-repeat;background-size:auto\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-localization-is-the-dependency-nobody-planned-for\"><strong><strong><strong><strong>La localizaci\u00f3n genera una dependencia que nadie se espera<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Tu equipo hace sus entregas r\u00e1pido. Trabaja a toda velocidad durante dos semanas, saca lanzamientos constantemente y ve c\u00f3mo van las distintas funciones. El producto avanza al ritmo que preve\u00edas hasta que llega la hora de trabajar con otro idioma. En ese momento, se llevan las strings a una hoja de c\u00e1lculo, pasan los d\u00edas y, aunque la funci\u00f3n est\u00e1 lista en ingl\u00e9s, el alem\u00e1n y el japon\u00e9s siguen avanzando lentamente. La versi\u00f3n localizada acaba public\u00e1ndose m\u00e1s tarde o con algunas lagunas.<br><br>Y esto se multiplica por cada mercado incluido. Si algo te funcionaba con tres idiomas, para doce no servir\u00e1 de nada. Desde ingenier\u00eda piden una actualizaci\u00f3n al equipo de localizaci\u00f3n. Entonces, el equipo de localizaci\u00f3n pregunta al PM. El interesado de cierta regi\u00f3n acude tambi\u00e9n al PM. Como nadie tiene una visi\u00f3n general de c\u00f3mo va todo, el PM se convierte en ese portavoz que ha de estar pendiente del estado de todo.<br><br>Con Phrase la localizaci\u00f3n forma parte del proceso del producto y no es otro paso que dar m\u00e1s adelante. Las traducciones avanzan en paralelo al desarrollo, se punt\u00faa la calidad antes de los lanzamientos y todas las partes participantes pueden ver c\u00f3mo van las cosas sin que el PM tenga que estar repartiendo actualizaciones.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full no-padding is-style-rounded is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/01\/Phrase-CLI-API-and-webhooks.jpg\" alt=\"Un gr\u00e1fico que muestra conceptos de interfaz de l\u00ednea de comandos (CLI), API y webhook con iconos y diagramas que representan c\u00f3digo, flechas de conexi\u00f3n e integraciones de software en la plataforma de Phrase.\" class=\"wp-image-132170\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/01\/Phrase-CLI-API-and-webhooks.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/01\/Phrase-CLI-API-and-webhooks-300x225.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/01\/Phrase-CLI-API-and-webhooks-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--45);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--45)\">\n<h2 class=\"wp-block-heading\" id=\"h-localization-that-runs-in-parallel-with-development\"><strong><strong><strong>Una localizaci\u00f3n que se ejecuta en paralelo al desarrollo<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>La localizaci\u00f3n continua implica que las traducciones se dan a la vez que el desarrollo y no en una fase posterior aparte. Cuando un desarrollador introduce nuevas strings, Phrase las recoge autom\u00e1ticamente, las redirige a los procesos de traducci\u00f3n y revisi\u00f3n y, finalmente, las devuelve a la base de c\u00f3digo. Cuando la funci\u00f3n est\u00e9 lista para su incorporaci\u00f3n, las traducciones tambi\u00e9n lo estar\u00e1n.<\/p>\n\n\n\n<p>Podemos olvidarnos de los correos electr\u00f3nicos con las entregas, de las hojas de c\u00e1lculo para ver qu\u00e9 tal va cada tarea y de ir detr\u00e1s de los colaboradores. Tendr\u00e1s tu producto localizado de lanzamiento y no en actualizaciones futuras.<br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/blog\/posts\/continuous-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\">As\u00ed funciona la localizaci\u00f3n continua<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-from-design-review-to-production-localization-is-already-there\"><strong><strong><strong><strong>Desde la revisi\u00f3n de dise\u00f1o a la producci\u00f3n: la localizaci\u00f3n ya est\u00e1 lista<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default has-light-neutral-background-color has-background is-layout-grid wp-container-core-group-is-layout-5e5c22c8 wp-block-group-is-layout-grid\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group wp-container-content-da97c7ca is-vertical is-layout-flex wp-container-core-group-is-layout-7543a69f wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"252\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/07\/figma_icon_252x252.png\" alt=\"\" class=\"wp-image-149661\" style=\"width:70px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/07\/figma_icon_252x252.png 252w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/07\/figma_icon_252x252-150x150.png 150w\" sizes=\"auto, (max-width: 252px) 100vw, 252px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-catch-it-in-design\"><strong><strong><strong><strong><strong><strong><strong>As\u00ed quedar\u00e1 en el dise\u00f1o<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>La integraci\u00f3n con Figma permite a tu equipo de dise\u00f1o previsualizar c\u00f3mo quedar\u00e1n las traducciones directamente en las maquetas. Durante la revisi\u00f3n del dise\u00f1o se podr\u00e1 ver c\u00f3mo se trunca cada l\u00ednea, si la disposici\u00f3n no funciona o si surge alg\u00fan problema cultural, y todo ello sin necesidad de escribir una sola l\u00ednea de c\u00f3digo. Una vez se aprueba el dise\u00f1o, queda aprobado para todos los idiomas.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\">Descubre la integraci\u00f3n con Figma<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-da97c7ca is-vertical is-layout-flex wp-container-core-group-is-layout-7543a69f wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/icon_menu_code_blue.svg\" alt=\"\" class=\"wp-image-144001\" style=\"width:70px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-sync-it-with-code\"><strong><strong><strong><strong><strong><strong><strong>Sincronizaci\u00f3n con el c\u00f3digo<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Phrase Strings se sincroniza con tu repositorio Git, rama a rama. Los desarrolladores env\u00edan las strings de origen de su rama, entonces, los traductores trabajan desde Phrase y las traducciones ya terminadas se implementan de vuelta autom\u00e1ticamente. Basta con que los ingenieros lo configuren una \u00fanica vez y funcionar\u00e1 a la perfecci\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\">As\u00ed funciona Strings<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7543a69f wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/icon_menu_waves_orange.svg\" alt=\"\" class=\"wp-image-144032\" style=\"width:70px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-ship-it-instantly\"><strong><strong><strong><strong><strong><strong><strong>Listo para su publicaci\u00f3n al instante<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>La entrega OTA llevar\u00e1 las traducciones nuevas a tu aplicaci\u00f3n m\u00f3vil sin necesidad de que las revise la tienda de aplicaciones. \u00bfHas encontrado alg\u00fan fallo de traducci\u00f3n tras el lanzamiento? Corr\u00edgelo desde Phrase y los usuarios podr\u00e1n ver tu string corregida en tan solo unas horas, no cuando se aplique la pr\u00f3xima actualizaci\u00f3n de la aplicaci\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\">As\u00ed es la publicaci\u00f3n OTA<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-blue-10-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-know-it-s-ready-know-where-it-stands\"><strong>Ent\u00e9rate cuando est\u00e9 listo. Ent\u00e9rate de c\u00f3mo va todo.<\/strong><\/h2>\n\n\n\n<div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--45);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--45)\">\n<h3 class=\"wp-block-heading\" id=\"h-quality-scored-before-release\"><strong><strong><strong><strong>Se punt\u00faa la calidad antes de la publicaci\u00f3n<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Cada string traducida obtiene una puntuaci\u00f3n de calidad antes de su publicaci\u00f3n. Si hay algo que no alcance tus baremos de calidad, queda se\u00f1alado autom\u00e1ticamente para que lo revisen. Podr\u00e1s ver la puntuaci\u00f3n obtenida y el porqu\u00e9 de dicha calificaci\u00f3n. Es un aliado de confianza para aquellos PM que tienen que aprobar localizaciones de idiomas que no dominan.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\">Evaluaci\u00f3n de calidad de Phrase<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Phrase-Quality-Performance-Score-QPS-1024x614.jpg\" alt=\"Visualizaci\u00f3n de la puntuaci\u00f3n de rendimiento de calidad de Phrase (QPS), con una interfaz en tablero en la que se observan m\u00e9tricas, indicadores de puntuaci\u00f3n e informaci\u00f3n de calidad con las que evaluar el rendimiento de la traducci\u00f3n.\" class=\"wp-image-107871\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Phrase-Quality-Performance-Score-QPS-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Phrase-Quality-Performance-Score-QPS-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Phrase-Quality-Performance-Score-QPS-768x460.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Phrase-Quality-Performance-Score-QPS.jpg 1238w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PhraseAnalytics-1024x614.png\" alt=\"\" class=\"wp-image-125246\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PhraseAnalytics-1024x614.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PhraseAnalytics-300x180.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PhraseAnalytics-768x461.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PhraseAnalytics.png 1397w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--45);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--45)\">\n<h3 class=\"wp-block-heading\" id=\"h-one-view-for-every-stakeholder\"><strong><strong><strong><strong><strong>Una sola vista para todos<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Observa qu\u00e9 idiomas est\u00e1n ya completos, cu\u00e1les est\u00e1n en revisi\u00f3n y cu\u00e1les est\u00e1n frenando el lanzamiento desde una \u00fanica vista. Las notificaciones autom\u00e1ticas van a Slack y Jira, as\u00ed que los distintos participantes ir\u00e1n recibiendo informaci\u00f3n sin que el PM tenga que estar avis\u00e1ndolos. Con Phrase Analytics se puede ver c\u00f3mo va cada idioma, los horarios de entrega, las puntuaciones de calidad y se pueden identificar los bloqueos que surjan.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\">Ver Phrase Analytics<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-grey-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-blue-color has-text-color has-link-color wp-elements-dcbc7400faf350c28e900f63eeec3149\"><strong><strong><strong>INTEGRACIONES<\/strong><\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-group alignwide has-light-grey-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-fits-the-tools-your-product-team-already-use-s\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Encaja con las herramientas que ya utiliza tu equipo de producto<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\" id=\"h-fits-the-tools-your-product-team-already-use-s\">Phrase se integra con las plataformas en las que se encuentran los flujos de trabajo de tu producto. Llega el contenido de tus herramientas de dise\u00f1o y repositorios de c\u00f3digo, y se obtiene de vuelta la traducci\u00f3n.<br><a href=\"https:\/\/phrase.com\/es\/integrations\/figma\/\"><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-tile-grid has-light-grey-background-color has-background is-layout-grid wp-container-core-group-is-layout-2e11d320 wp-block-group-is-layout-grid\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group wp-container-content-6c9ca111 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"36\" height=\"55\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/Figma_integration.svg\" alt=\"\" class=\"wp-image-111844\" style=\"width:60px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-figma\">Figma<\/h3>\n\n\n\n<p>Dise\u00f1ado para el p\u00fablico del mundo entero.<br>Previsualiza tus dise\u00f1os multiling\u00fces sin salir de Figma.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/integrations\/figma\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explora Figma<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-6c9ca111 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized is-style-not-rounded\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Github_integration.svg\" alt=\"Icono de GitHub | Phrase\" class=\"wp-image-1083\" style=\"width:92px;height:auto\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-github\"><strong><strong><strong><strong><strong><strong><strong><strong>GitHub<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Sincroniza tus strings rama a rama. Las traducciones se implementan autom\u00e1ticamente.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/integrations\/github\/\">Explora GitHub<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-6c9ca111 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Jira_logo.svg\" alt=\"Logo de Jira | Phrase\" class=\"wp-image-41477\" style=\"width:92px;height:auto\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-jira\"><strong><strong><strong><strong><strong><strong><strong><strong>Jira<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Vincula tus tareas de traducci\u00f3n a tus tickets de Jira y obt\u00e9n las actualizaciones directamente en Jira.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/integrations\/\">Explora nuestras integraciones<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-6c9ca111 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/Slack_logo.svg\" alt=\"\" class=\"wp-image-6462\" style=\"width:92px;height:auto\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-slack\">Slack<\/h3>\n\n\n\n<p>Con\u00e9ctate a Slack y personaliza qu\u00e9 notificaciones recibes en tus canales de Slack.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/integrations\/\">Explora nuestras integraciones<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-6c9ca111 is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"52\" height=\"59\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/contentful_integration.svg\" alt=\"\" class=\"wp-image-111857\" style=\"width:92px;height:auto\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-contentful\"><strong><strong><strong><strong><strong><strong><strong><strong>Contentful<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Traduce todo el texto y los campos de texto enriquecido desde tus modelos de contenido anidado tanto a nivel de entrada como de campo.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/integrations\/contentful\/\">Explora Contentful<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-ce94c4b5 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--45)\">\n<div class=\"wp-block-button is-style-dark-blue-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/integrations\/\">M\u00e1s de 200 integraciones<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-blue-color has-text-color has-link-color wp-elements-884b40249e51bff4a3fd61685c829555\"><strong><strong>IMPACTO MEDIBLE<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-teams-who-ve-been-where-you-are\"><strong><strong><strong><strong><strong><strong>Equipos que han estado en tu misma posici\u00f3n<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide has-white-transparent-background-color has-background is-layout-flex wp-container-core-columns-is-layout-74d018ca wp-block-columns-is-layout-flex\" style=\"border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-left-radius:8px;border-bottom-right-radius:8px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-left-radius:8px;border-bottom-right-radius:8px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-b2183319cd89119081004becb1a39caa\">HISTORIA DE CLIENTE<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-extra-large-font-size\">Deliveroo<\/p>\n\n\n\n<p class=\"has-indigo-30-color has-text-color has-link-color has-small-font-size wp-elements-565905c037a3e49d2b89dca72c8efd31\"><strong>170\u00a0000 socios de restaurantes y supermercados, 10 mercados<\/strong><\/p>\n<\/div>\n\n\n\n<p>Los tiempos de los proyectos se redujeron en hasta 4 d\u00edas gracias a la integraci\u00f3n con Figma. Los gestores de localizaci\u00f3n se ahorran un 35-40\u00a0% del tiempo que antes gastaban en gestionar proyectos. Localizaci\u00f3n consistente y centralizada en 10 idiomas para m\u00e1s de 3500 empleados de todo el mundo<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-dark-green-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/customers\/deliveroo\/\">Lee el caso de Deliveroo<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-left-radius:8px;border-bottom-right-radius:8px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-b2183319cd89119081004becb1a39caa\">HISTORIA DE CLIENTE<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-extra-large-font-size\">What3Words<\/p>\n\n\n\n<p class=\"has-indigo-30-color has-text-color has-link-color has-small-font-size wp-elements-820c40697751abc0bde2c8095ebbcf4d\"><strong>M\u00e1s de 60 idiomas y unos 100 traductores freelance<\/strong><\/p>\n<\/div>\n\n\n\n<p>Pasaron de 4 a 60 idiomas sin a\u00f1adir carga administrativa alguna. Reducci\u00f3n de un 25\u00a0% de los tiempos dedicados a las tareas administrativas. Se ahorraban hasta 10 horas en cada actualizaci\u00f3n de la app, y cada paquete de lanzamiento en un idioma nuevo se consegu\u00eda completar en solo 5 o 6 semanas.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-dark-blue-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/customers\/what3words\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lee el caso de what3words<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-phrase-green-background-color has-background has-background-images has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/woman-ipad-background.jpg.webp);background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\"><div class=\"glide wp-block-phrase-com-testimonials\"><div class=\"glide__track\" data-glide-el=\"track\"><div class=\"glide__slides\">\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<p>En <a href=\"https:\/\/phrase.com\/es\/customers\/what3words\/\">What3Words<\/a> hemos probado innumerables soluciones de localizaci\u00f3n, pero Phrase se ha convertido en nuestra favorita. Gracias a ella, ahora tenemos m\u00e1s control sobre nuestros plazos. Nuestros equipos ling\u00fc\u00edsticos son capaces de entregarnos localizaciones en apenas una semana, sin falta.<\/p>\n\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/jamie-brown-150x150.png\" class=\"wp-block-phrase-com-testimonial__author-avatar\" alt=\"Photo of Jamie Brown\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/jamie-brown-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/jamie-brown.png 215w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"118\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of what3words\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo.png 337w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo-300x118.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tJamie Brown\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tDirector de servicios ling\u00fc\u00edsticos en what3words\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<p>Phrase se ha convertido en una pieza indispensable para la estrategia de localizaci\u00f3n de <a href=\"https:\/\/phrase.com\/es\/customers\/blablacar\/\">BlaBlaCar<\/a>. Nuestros planes nos permiten organizar todos los materiales localizados en Phrase Platform, sobre todo aquellos correspondientes al centro de ayuda y a nuestros clientes. Ello supone un impulso para nuestro negocio, que nuestros clientes est\u00e9n m\u00e1s satisfechos y que seamos capaces de fidelizarlos. Este cambio de estrategia refleja la eficacia que hemos adquirido gracias a Phrase y nuestro compromiso por ofrecer un servicio de primera calidad a nuestra cartera de clientes internacionales a trav\u00e9s de procesos de localizaci\u00f3n y traducci\u00f3n optimizados.<\/p>\n\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/Dizajn-bez-nazvu-7-150x150.png\" class=\"wp-block-phrase-com-testimonial__author-avatar\" alt=\"Photo of Simon Rimbert\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/Dizajn-bez-nazvu-7-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/Dizajn-bez-nazvu-7.png 215w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"264\" height=\"127\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/blablacar-logo.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of BlaBlaCar\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tSimon Rimbert\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tGestor s\u00e9nior de proyectos de localizaci\u00f3n en BlaBlaCar\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div><\/div>\t<div class=\"wp-block-phrase-com-testimonials__carousel-controls\">\n\t\t<div class=\"wp-block-phrase-com-testimonials__carousel-progress-bar\"><\/div>\n\t\t<div class=\"glide__arrows wp-block-phrase-com-testimonials__carousel-arrows\" data-glide-el=\"controls\">\n\t\t\t<button type=\"button\" class=\"glide__arrow wp-block-phrase-com-testimonials__carousel-arrow\" data-glide-dir=\"<\">\n\t\t\t\t<svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg>\n\t\t\t\t<span class=\"screen-reader-text\">Previous<\/span>\n\t\t\t<\/button>\n\t\t\t<button type=\"button\" class=\"glide__arrow wp-block-phrase-com-testimonials__carousel-arrow\" data-glide-dir=\"&gt;\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m11.809 11-3.01-3.036.916-.924L13.64 11l-3.925 3.96-.915-.924L11.808 11Z\"\/><\/svg>\n\t\t\t\t<span class=\"screen-reader-text\">Next<\/span>\n\t\t\t<\/button>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"glide__bullets wp-block-phrase-com-testimonials__company-logos\" data-glide-el=\"controls[nav]\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"glide__bullet wp-block-phrase-com-testimonials__company-logo\" data-glide-dir=\"=0\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"118\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo.png\" class=\"attachment-300x300 size-300x300\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo.png 337w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo-300x118.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"glide__bullet wp-block-phrase-com-testimonials__company-logo\" data-glide-dir=\"=1\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"264\" height=\"127\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/blablacar-logo.png\" class=\"attachment-300x300 size-300x300\" alt=\"\" \/>\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-faqs\">Preguntas frecuentes<\/h2>\n\n\n\n<div class=\"wp-block-wearerequired-accordion alignwide\">\n<div id=\"acc-los-gestores-de-producto-usan-phrase-directamente\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">\u00bfLos gestores de producto usan Phrase directamente?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>En la mayor\u00eda de organizaciones que trabajan con productos, los desarrolladores y equipos de localizaci\u00f3n trabajan desde Phrase. T\u00fa interactuar\u00e1s con el resultado desde el propio producto, el tabl\u00f3n de Jira y el panel con el an\u00e1lisis. Phrase se integra con las herramientas que ya utilizas (Jira, Slack, Figma), as\u00ed que podr\u00e1s verlo todo muy claro sin necesidad de aprender a usar una herramienta nueva.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-que-hace-phrase-para-evitar-que-la-localizacion-bloquee-los-lanzamientos\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">\u00bfQu\u00e9 hace Phrase para evitar que la localizaci\u00f3n bloquee los lanzamientos? <\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Phrase ejecuta la localizaci\u00f3n en paralelo al desarrollo. Cuando los desarrolladores sacan nuevas strings, Phrase las recibe autom\u00e1ticamente, las lleva a traducci\u00f3n y revisi\u00f3n y, finalmente, las devuelve a la base de c\u00f3digo. Cuando la funci\u00f3n est\u00e9 lista para su incorporaci\u00f3n, las traducciones tambi\u00e9n lo estar\u00e1n.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-podemos-actualizar-las-traducciones-sin-que-la-tienda-de-aplicaciones-tenga-que-revisarlo-todo\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">\u00bfPodemos actualizar las traducciones sin que la tienda de aplicaciones tenga que revisarlo todo?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>S\u00ed. Con la entrega OTA, las traducciones actualizadas llegan directamente a tu aplicaci\u00f3n m\u00f3vil. La traducci\u00f3n arreglada y tus nuevos idiomas llegar\u00e1n a tus usuarios en tan solo unas horas y no semanas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-como-se-si-las-traducciones-tienen-la-calidad-suficiente-para-su-publicacion\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">\u00bfC\u00f3mo s\u00e9 si las traducciones tienen la calidad suficiente para su publicaci\u00f3n?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>La evaluaci\u00f3n de calidad asigna autom\u00e1ticamente una puntuaci\u00f3n de calidad a cada string traducida. El baremo lo pones t\u00fa: todo lo que quede por debajo pasar\u00e1 a revisi\u00f3n y podr\u00e1s ver la puntuaci\u00f3n que ha obtenido y por qu\u00e9. Es un aliado de confianza para aquellos PM que tienen que aprobar localizaciones de idiomas que no dominan.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-phrase-funciona-con-figma\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">\u00bfPhrase funciona con Figma?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>S\u00ed. La integraci\u00f3n con Figma permite a tu equipo de dise\u00f1o previsualizar c\u00f3mo quedar\u00e1n las traducciones directamente en las maquetas. Durante la revisi\u00f3n del dise\u00f1o se podr\u00e1 ver c\u00f3mo se trunca el texto y si la disposici\u00f3n funciona bien, y todo ello antes de que comience el desarrollo.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-como-se-integrara-phrase-con-nuestro-flujo-de-trabajo-de-desarrollo\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">\u00bfC\u00f3mo se integrar\u00e1 Phrase con nuestro flujo de trabajo de desarrollo?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Phrase se sincroniza con tu repositorio de Git (GitHub, GitLab, Bitbucket) rama a rama. En cuanto los desarrolladores sacan strings, se obtienen autom\u00e1ticamente las traducciones. Lee la p\u00e1gina del desarrollador o los documentos de la integraci\u00f3n para conocer la configuraci\u00f3n t\u00e9cnica al completo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-black-color has-yellow-background-color has-text-color has-background has-link-color wp-elements-019be6432ef208e9f6f93e6f53923e00 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--56)\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-see-how-phrase-fits-your-release-cycle\"><strong>As\u00ed encaja Phrase en tu ciclo de lanzamiento<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Los distintos equipos de producto trabajan de maneras diferentes. Nosotros te ense\u00f1aremos c\u00f3mo encaja en el vuestro.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pide una demo<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-black-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/es\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ver precios<\/a><\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Soluciones de localizaci\u00f3n para gestores de producto Con Phrase la localizaci\u00f3n est\u00e1 sincronizada con tus ciclos de lanzamiento y cada idioma se publicar\u00e1 a la vez que tu producto. Con la confianza de los equipos de producto de La localizaci\u00f3n genera una dependencia que nadie se espera Tu equipo hace sus entregas r\u00e1pido. Trabaja a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7474,"parent":29099,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-refresh","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-29053","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/pages\/29053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/comments?post=29053"}],"version-history":[{"count":25,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/pages\/29053\/revisions"}],"predecessor-version":[{"id":151838,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/pages\/29053\/revisions\/151838"}],"up":[{"embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/pages\/29099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/media\/7474"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/media?parent=29053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}