{"id":76294,"date":"2023-08-01T12:01:52","date_gmt":"2023-08-01T10:01:52","guid":{"rendered":"https:\/\/phrase.com\/historias-destacadas\/"},"modified":"2026-03-13T16:52:22","modified_gmt":"2026-03-13T15:52:22","slug":"featured-stories","status":"publish","type":"page","link":"https:\/\/phrase.com\/es\/featured-stories\/","title":{"rendered":"Featured stories"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-header-hero has-white-color has-white-background-color has-text-color has-background has-link-color has-background-images wp-elements-62c5687a105f1468e613e13b6159c37f is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--110);padding-bottom:var(--wp--preset--spacing--110);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/phrase-header-green.jpg.webp);background-position:0% 100%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-93e06436 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left has-gigantic-font-size\" id=\"h-phrase-en-primer-plano\" style=\"font-style:normal;font-weight:400\">Phrase<br>en primer plano<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-f6ad8bac wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left wp-block-paragraph\">Descubre las historias que han aparecido en los medios. Esta es una recopilaci\u00f3n de opiniones y reflexiones sobre una variedad de temas que muestran el valor que aportamos tanto al sector como a los negocios.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"1\" data-wp-router-region=\"query-1\" class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-2 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-5000e13b wp-block-post-template-is-layout-grid\"><li data-wp-key=\"post-template-item-153364\" class=\"wp-block-post post-153364 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2026\/08\/06\/ai-generated-content-is-fluent-and-fast-but-context-blind\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-3.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI-Generated Content Is Fluent And Fast, But Context-Blind\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-3.webp 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-3-300x169.webp 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-3-1024x576.webp 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-3-768x432.webp 768w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-3-1536x864.webp 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Article | Forbes<\/p>\n\n\n<h3 class=\"wp-block-post-title\">AI-Generated Content Is Fluent And Fast, But Context-Blind<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">AI produces polished content at speed but struggles with cultural nuance and brand context, creating risks for companies scaling across markets. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Georg Ell, CEO, Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2026\/08\/06\/ai-generated-content-is-fluent-and-fast-but-context-blind\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leer m\u00e1s<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-153335\" class=\"wp-block-post post-153335 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.vistatalks.com\/episode-200-semih-altinay\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/maxresdefault-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI, Language Intelligence, and the Future of Localization\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/maxresdefault-1.jpg 1280w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/maxresdefault-1-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/maxresdefault-1-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/maxresdefault-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Podcast | VistaTalks<\/p>\n\n\n<h3 class=\"wp-block-post-title\">AI, Language Intelligence, and the Future of Localization<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">The localization industry is shifting from translation workflows to AI-powered language intelligence, redefining how enterprises manage multilingual content. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Simon Hodgkins, CMO at Vistatec with Semih Altinay, VP AI Solutions at Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.vistatalks.com\/episode-200-semih-altinay\" target=\"_blank\" rel=\"noreferrer noopener\">Leer m\u00e1s<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--32)\">\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"2\" data-wp-router-region=\"query-2\" class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-56cf5fd9 wp-block-post-template-is-layout-grid\"><li data-wp-key=\"post-template-item-153332\" class=\"wp-block-post post-153332 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/youtu.be\/Sxf5epQEXLc?si=4Qfi4_b689uIoMeJ\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"335\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/images-6.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Building the Language Intelligence Platform\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/images-6.jpeg 597w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/images-6-300x168.jpeg 300w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Podcast | Localization Today<\/p>\n\n\n<h3 class=\"wp-block-post-title\">Building the Language Intelligence Platform<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">How Phrase is engineering a platform that turns language data into business intelligence, moving localization from reactive service to strategic function. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Eddie Arrieta, CEO, MultiLingual Magazine with Georg Ell, CEO at Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/youtu.be\/Sxf5epQEXLc?si=4Qfi4_b689uIoMeJ\" target=\"_blank\" rel=\"noreferrer noopener\">Leer m\u00e1s<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-153329\" class=\"wp-block-post post-153329 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/slator.com\/build-vs-buy-debate-ai-localization\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/The-Build-vs-Buy-Debate-in-AI-Localization-.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The \u201cBuild vs Buy\u201d Debate in AI Localization\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/The-Build-vs-Buy-Debate-in-AI-Localization-.jpg 600w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/The-Build-vs-Buy-Debate-in-AI-Localization--300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Article | Slator<\/p>\n\n\n<h3 class=\"wp-block-post-title\">The \u201cBuild vs Buy\u201d Debate in AI Localization<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">As AI localization tools mature, the build-versus-buy question gets harder. The right answer depends on scale, speed, and organizational readiness. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Riccardo Cocco, Localization Director at Tripadvisor &amp; Georg Ell, CEO at Phrase with Florian Faes, MD at Slator<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/slator.com\/build-vs-buy-debate-ai-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leer m\u00e1s<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-153326\" class=\"wp-block-post post-153326 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/youtu.be\/N9Fv1JfQojY?si=R-uXblU6JjpGWbvC\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Jason-Hemingway-CMO-Podcast.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Language as a growth strategy\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Jason-Hemingway-CMO-Podcast.jpg 800w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Jason-Hemingway-CMO-Podcast-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Jason-Hemingway-CMO-Podcast-768x432.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Podcast | CMO Convo<\/p>\n\n\n<h3 class=\"wp-block-post-title\">Language as a growth strategy<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Phrase CMO explains why treating language as a strategic growth lever, not a cost center, changes how global businesses compete and connect. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Michael Lasman, CMO Alliance with Jason Hemingway, CMO at Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/youtu.be\/N9Fv1JfQojY?si=R-uXblU6JjpGWbvC\" target=\"_blank\" rel=\"noreferrer noopener\">Leer m\u00e1s<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-153323\" class=\"wp-block-post post-153323 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2026\/05\/15\/ai-communicates-with-millions-of-customers-whos-governing-what-it-says\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1389\" height=\"926\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-2.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI Is Communicating with Millions of Customers. Who&#8217;s Governing What It Says?\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-2.webp 1389w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-2-300x200.webp 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-2-1024x683.webp 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-2-768x512.webp 768w\" sizes=\"auto, (max-width: 1389px) 100vw, 1389px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Article | Forbes<\/p>\n\n\n<h3 class=\"wp-block-post-title\">AI Is Communicating with Millions of Customers. Who&#8217;s Governing What It Says?<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">AI now speaks on behalf of brands at massive scale, yet most organizations lack the governance frameworks to control tone, accuracy, and compliance. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Georg Ell, CEO, Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2026\/05\/15\/ai-communicates-with-millions-of-customers-whos-governing-what-it-says\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leer m\u00e1s<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-153320\" class=\"wp-block-post post-153320 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/multilingual.com\/magazine\/may-2026\/the-build-or-buy-decision-facing-localization-teams\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1868\" height=\"1060\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.12.54.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The Build-or-Buy Decision Facing Loc Teams\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.12.54.jpg 1868w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.12.54-300x170.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.12.54-1024x581.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.12.54-768x436.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.12.54-1536x872.jpg 1536w\" sizes=\"auto, (max-width: 1868px) 100vw, 1868px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Article | MultiLingual Magazine<\/p>\n\n\n<h3 class=\"wp-block-post-title\">The Build-or-Buy Decision Facing Loc Teams<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Localization teams face mounting pressure to choose between custom AI tooling and enterprise platforms, with long-term cost and quality on the line. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Stephen Lumenta, CPTO, Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/multilingual.com\/magazine\/may-2026\/the-build-or-buy-decision-facing-localization-teams\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leer m\u00e1s<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-153317\" class=\"wp-block-post post-153317 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.cmoalliance.com\/context-first-marketing-the-key-to-scaling-content-globally\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Scaling-content-globally-_-phrase.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The Missing Link in Personalization: Why Content Needs a Profile Too\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Scaling-content-globally-_-phrase.jpg 1200w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Scaling-content-globally-_-phrase-300x158.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Scaling-content-globally-_-phrase-1024x538.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Scaling-content-globally-_-phrase-768x403.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Article | CMO Alliance<\/p>\n\n\n<h3 class=\"wp-block-post-title\">The Missing Link in Personalization: Why Content Needs a Profile Too<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Brands personalize audiences but forget content. Giving content its own profile unlocks relevance at scale and closes a major gap in customer experience. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Jason Hemingway, CMO, Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.cmoalliance.com\/context-first-marketing-the-key-to-scaling-content-globally\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leer m\u00e1s<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-153315\" class=\"wp-block-post post-153315 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/youtu.be\/0pB9GRB-9PM?si=6vvSUG7kHojPSxfB\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Georg_Ell.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"This CEO is Getting Ahead of the AI Competition\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Georg_Ell.jpg 1200w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Georg_Ell-300x200.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Georg_Ell-1024x683.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Georg_Ell-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Article | LeaderBookAI<\/p>\n\n\n<h3 class=\"wp-block-post-title\">This CEO is Getting Ahead of the AI Competition<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Phrase CEO Georg Ell shares how he&#8217;s positioning the company ahead of rivals by betting early on language intelligence and AI-native infrastructure. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Florian Faes, MD at Slator with Georg Ell, CEO at Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/youtu.be\/0pB9GRB-9PM?si=6vvSUG7kHojPSxfB\" target=\"_blank\" rel=\"noreferrer noopener\">Leer m\u00e1s<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-153312\" class=\"wp-block-post post-153312 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/multilingual.com\/magazine\/april-2026\/quiet-automation-and-the-new-operating-model\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1868\" height=\"1060\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.02.26.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Quiet Automation &#8211; The New Operating Model\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.02.26.jpg 1868w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.02.26-300x170.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.02.26-1024x581.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.02.26-768x436.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-01-at-13.02.26-1536x872.jpg 1536w\" sizes=\"auto, (max-width: 1868px) 100vw, 1868px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Article | MultiLingual Magazine<\/p>\n\n\n<h3 class=\"wp-block-post-title\">Quiet Automation &#8211; The New Operating Model<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Automation is reshaping operations without fanfare. The smartest teams are embedding AI into workflows silently, not waiting for a transformation mandate. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Semih Altinay, VP of AI Solutions, Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/multilingual.com\/magazine\/april-2026\/quiet-automation-and-the-new-operating-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leer m\u00e1s<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><li data-wp-key=\"post-template-item-153308\" class=\"wp-block-post post-153308 featured-content type-featured-content status-publish has-post-thumbnail hentry\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2026\/04\/01\/what-business-leaders-need-to-know-before-building-ai-in-house\/\" target=\"_blank\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-1.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Your AI Build Isn&#8217;t Just an Asset. It&#8217;s a Liability You Own\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-1.webp 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-1-300x200.webp 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-1-1024x683.webp 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-1-768x512.webp 768w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/09\/0x0-1-1536x1024.webp 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-14c3c5092fe7e07b66af6b66657c824a wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--8);text-transform:uppercase\">Article | Forbes<\/p>\n\n\n<h3 class=\"wp-block-post-title\">Your AI Build Isn&#8217;t Just an Asset. It&#8217;s a Liability You Own<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Homegrown AI systems carry hidden risks. Without proper governance, your custom build could become a compliance headache rather than a competitive edge. <\/p><\/div>\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:500\">Georg Ell, CEO, Phrase<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2026\/04\/01\/what-business-leaders-need-to-know-before-building-ai-in-house\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leer m\u00e1s<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/li><\/ul>\n\n\n\n<div class=\"wp-block-infinite-scroll-load-more-button\" data-wp-interactive=\"wearerequired\/infinite-scroll\" data-wp-context='{\"instanceId\":\"wearerequired\\\/infinite-scroll-2\"}' data-wp-class--is-loading=\"state.isLoading\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"wp-element-button wp-block-infinite-scroll-load-more-button__button\"\n\t\t\tdata-wp-on-async--click=\"actions.loadMore\"\n\t\t\tdata-wp-bind--disabled=\"state.isLoading\"\n\t\t\tdata-wp-bind--hidden=\"state.isButtonHidden\"\n\t\t>\n\t\t\tCargar m\u00e1s\n\t\t<\/button>\n\t\t<div hidden class=\"wp-block-infinite-scroll-load-more-button__loading-indicator\" data-wp-bind--hidden=\"!state.isLoading\">Cargando\u2026<\/div>\n\t<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Phraseen primer plano Descubre las historias que han aparecido en los medios. Esta es una recopilaci\u00f3n de opiniones y reflexiones sobre una variedad de temas que muestran el valor que aportamos tanto al sector como a los negocios.<\/p>\n","protected":false},"author":57,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-refresh","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-76294","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/pages\/76294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/comments?post=76294"}],"version-history":[{"count":6,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/pages\/76294\/revisions"}],"predecessor-version":[{"id":138004,"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/pages\/76294\/revisions\/138004"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/es\/wp-json\/wp\/v2\/media?parent=76294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}