The Phrase
Localization Platform
The Phrase Platform is the only language platform with
a family of interconnected translation capabilities.
Built with AI, customization and content management at its core, the Platform enables
businesses and language services providers to translate, score and automate their
content in a single platform, at incredible scale.
An agnostic approach to providers and powerful analytics means you can continually optimize your program
with new translation vendors, and track performance. The Platform arrives fully loaded with all of its key
products, so it’s easy to start small – and scale fast. (No wonder we are the leader in our field.)
« The go-to, end-to-end localization solution that offers—at scale—unprecedented levels of customization, automation, and reporting to help you truly connect with new audiences and drive global growth »
The Total Economic Impact of Using Phrase (TEI) study by Forrester Consulting, November 2022
The Phrase Platform of Products
With Single Sign-on (SSO) and an intuitive interface, getting to grips with the Phrase Localization Platform will take no time.
The Platform brings together a number of capabilities into a centralized ecosystem:
Phrase Translation Management System (TMS)
The Phrase TMS allows organizations of any size to centralize multiple translation needs and content types from different departments. It is able to organize, track, and automate the end-to-end process, injesting a wide range of assets and resources. The technology can also customize machine translation outputs and post-editing workflows, providing access to brand-owned translation memories, term bases, and multiple translation vendors.
Our TMS is vendor-agnostic, allowing you to work with any language service provider (LSP) of your choice, or your own in-house localization teams. Phrase TMS is ideal for enterprise customers, marketers, and localization teams, and can be invaluable when you need:
Document-based files where segments have a specific order.
A fully-featured editor (useful for pro translators)
Localization project managers to customize workflow automation, report on costs, or utilize MT features.
Transactional workflows when content may be stored elsewhere.
Phrase Strings
Phrase Strings is a string management platform designed for key-based translations. It provides a centralized location where you can store and manage software content, source copy, and translations, extracting the “strings” (or segments of words) from code repositories or design files. Created to translate apps and digital product including complex websites, the technology is a huge asset to product teams, engineers, and designers.
Strings plugs into your existing tech stack with east, and is the perfect solution:
For those working in agile workflows that prioritize quick turn-around times and automation.
For managing software copy that is key-based, without a specific order.
When digital product teams seek a translation solution that’s easy to implement and works with their existing toolset.
When your teams needs a ’single source of truth’ for software or digital copy in a fast-paced environment.
Included in the Phrase Platform
Phrase Orchestrator
Phrase Orchestrator is a codeless automation solution allowing teams to build sophisticated workflows without the need for engineers or developers. With an intuitive interface and ‘drag and drop’ functionality, you’ll be able to customize and automate localization processes across the Phrase Platform with ease. And thanks to a raft of workflow templates, Orchestrator can be implemented in no time at all.
Phrase Analytics
The ability to make data-based decisions, track goals and share actionable insights is crucial in the drive for operational efficiencies and growth. Phrase Analytics is a game-changer for localization, mobilizing the Platform’s business intelligence capabilities with customizable visuals and reports. We’ve developed this product without the need for SQL knowledge, so a wider variety of stakeholders (beyond your BI or Analytics teams) are empowered to swiftly create and distribute powerful and directional insight.
Integrations
Our platform of products has been created to ensure a flawless integration with your localization systems, preserving current workflows and fostering smooth transitions. With over 50 integrations to date, its plug-and-play approach ensures rapid deployment – and value realization. We also have a large team of engineers ready to ensure that new connections can be made if they don’t yet exist.
AI at Phrase
Our AI-powered product platform represents a breakthrough in localization technology.
At Phrase, we are working towards a fully automated localisation platform where human review is the exception to the rule. We have invested heavily in our R&D to help our clients on their journey to fully automated machine translation.
(And unlike the competition, we believe that when you train your AI, you own your data.)
Language AI
Phrase Language AI provides sophisticated, secure and scalable machine translation, and opens up potent new use cases. Harnessing the intelligence of fully-managed engines from over 30 leading machine translation providers (including Amazon, DeepL, Google Translate, and Microsoft Translator), automatic selection is based on your unique language pair, content type, and objectives. Language AI can handle everything—from QA testing, legal and security evaluation, to setup and payment of the translation engines.
Phrase Custom AI
Custom AI is your very own custom translation model, significantly improving translation efficiencies and reducing dependencies on external tools and partners. In real-time, the system selects the most suitable translation services based on your brand, business, and customer needs. Incorporating your brand terminology and past translations, it also evaluates content quality based on an array of factors including brand terms, history, and context. And uniquely, sensitive data ingested by the AI is all retained securely in-house and owned by you. Phrase AI will learn and adapt, so quality and impact are achieved with more speed – and better quality – than ever before.
Phase Next MT
Phrase NextMT is our AI translation engine, created as a standalone service to plug gaps we observed in the localization market. Even the biggest engines don’t take numbers, tenses, people, or genders into account; we’ve ensured NextMT considers such context. It can inflect terms correctly, providing advanced glossary support to supersede the traditional ‘search and replace’ substitution. And, in comparison to the competition, translation accuracy typically improves by 10% – and translation quality by 50%.
AI Actions
Introducing AI Actions with Phrase Strings, a game-changing feature that leverages generative AI to elevate translation quality. With just one click, you can access pre-defined prompts in the Strings editor that enhance style, shorten text, rephrase, improve grammar, and translate via AI. These prompts boost linguistic efficiency, saving time for linguists. Phrase users now have powerful tools to achieve excellence, eliminating guesswork and embracing the efficiency of AI-powered prompts.
Customer Success
We all need a little human help sometimes. Phrase provides a dedicated team of experts to help you make the most of the Platform and meet your organizational objectives. So, whether your team would like to better understand migration, explore use cases, or simply needs technical assistance, we’re happy to help – day or night.
Reliable and secure
The Phrase Localization Platform follows best practices in security, stability and performance. This means we comply with the Principles and Security Statements of ISO 27001, PCI DSS, AWS, CCPA and GDPR. Our infrastructure is one of the most resilient and robust available (zero downtime deployments and a 99.9% uptime), and we work hard to ensure it stays that way.
ISO27001
GDPR Compliant
AWS Partner
PCI DSS
Suggested Reading
News
Phrase continue de donner le ton à l’innovation avec l’agent d’IA, des mises à jour de Phrase Studio et des flux de travaux plus intelligents
La dernière version introduit un agent de traduction basée sur l’IA, une IA avancée dans Phrase Studio et la collaboration en temps réel, et des flux de travaux plus intelligents pour des résultats plus rapides
Webinar
Bootcamp Phrase : maîtrisez la synchro des tâches pour une localisation plus intelligente et plus rapide
Grâce à la synchro des tâches, vous pouvez connecter sans effort Phrase Strings et Phrase TMS pour gérer le contenu logiciel multilingue dans un flux de travaux rationalisé. Centralisez vos ressources, améliorez la qualité des traductions et exploitez tout le potentiel de Phrase Localization Platform, tout en gardant vos équipes alignées et efficaces.