{"id":148954,"date":"2026-07-14T10:18:44","date_gmt":"2026-07-14T08:18:44","guid":{"rendered":"https:\/\/phrase.com\/customers\/wellhub-la-plateforme-de-bien-etre-qui-rend-une-vie-plus-saine-accessible-a-des-millions-de-personnes-dans-le-monde\/"},"modified":"2026-09-04T15:54:32","modified_gmt":"2026-09-04T13:54:32","slug":"wellhub","status":"publish","type":"case-study","link":"https:\/\/phrase.com\/fr\/customers\/wellhub\/","title":{"rendered":"Wellhub, la plateforme d\u00e9di\u00e9e au bien-\u00eatre qui permet \u00e0 des millions de personnes \u00e0 travers le monde d’adopter un mode de vie plus sain"},"content":{"rendered":"\n
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Wellhub<\/a> is a global corporate wellness platform that connects employees with fitness, mindfulness, nutrition, and wellbeing services through a single membership experience. Headquartered in New York with more than 2,000 employees, the company operates across Europe, North America, and Latin America. It partners with organizations worldwide to help employers support healthier, more engaged workforces. Originally founded as Gympass in Brazil, Wellhub has built a network that serves millions of employees through employer benefit programs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n

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CHALLENGE <\/h2>\n\n\n\n

An agency-dependent operation with limited data and ownership<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

As Wellhub continued to expand its scope, marketing teams were producing more campaigns, research reports, and product communications for international audiences. Content needed to reach multiple regions simultaneously while maintaining brand consistency and accuracy across languages. The infrastructure supporting multilingual content had not yet evolved to match the company\u2019s growth.\u00a0<\/p>\n\n\n\n

Much of the work relied on agencies. Review cycles were complex and lengthy, and visibility into operational performance was limited. This left the team with no reliable way to measure cost or efficiency as content volumes grew.<\/p>\n\n\n\n

\u201c<\/em>As our global marketing activity increased, it became clear that the systems behind our multilingual content weren\u2019t designed to scale with the business,\u201d<\/em><\/strong> <\/em>explains Josevi Abad, Localization Director at Wellhub.<\/p>\n\n\n\n

For Josevi and his team, the core issue was ownership. The structural dependency limited Wellhub’s ability to move at the speed the business required. It also prevented the team from iterating on its own processes, or building the data-driven operation that leadership expected to see.<\/p>\n\n\n\n

The team realized that traditional workflows would not support the company\u2019s long-term growth ambitions. A new model was needed, one that could scale global marketing content quickly while maintaining brand quality.<\/p>\n<\/div>\n\n\n\n

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\u00ab\u00a0We knew we needed technology we actually owned. The agencies held our data and our process. That is not a sustainable position for a business growing at the speed Wellhub is moving.\u00a0\u00bb<\/em><\/strong><\/p>\n\n\n\n

\"\"<\/figure>\nJosevi Abad,<\/strong> Localization Director, Wellhub<\/em><\/cite><\/blockquote>\n<\/div>\n\n
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SOLUTION<\/p>\n\n\n\n

Building an automated content infrastructure powered by Phrase<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

Wellhub introduced the Phrase Platform to create a foundation for global content operations it could own, measure, and scale. This allowed the team to consolidate projects, gain ownership of linguistic assets, and improve visibility into content operations.<\/p>\n\n\n\n

The most significant transformation came with the adoption of several capabilities of the Phrase Platform.<\/p>\n\n\n\n