{"id":108696,"date":"2025-06-03T11:04:35","date_gmt":"2025-06-03T09:04:35","guid":{"rendered":"https:\/\/phrase.com\/phrase-et-le-secteur-automobile\/"},"modified":"2025-10-06T10:26:05","modified_gmt":"2025-10-06T08:26:05","slug":"automotive","status":"publish","type":"page","link":"https:\/\/phrase.com\/fr\/industries\/automotive\/","title":{"rendered":"Phrase et le secteur automobile"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-5d796889 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-phrase-com-newsflash wp-block-phrase-com-newsflash--above-video-cover\"><div class=\"wp-block-phrase-com-newsflash__text\"><\/div><\/div>\n\n<div data-media=\"[{&quot;videoUrl&quot;:&quot;https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/automative-header-v2.mp4&quot;}]\" class=\"wp-block-phrase-com-video-cover alignwide is-layout-constrained\"><div class=\"wp-block-group alignwide\"><div class=\"wp-block-phrase-com-video-cover__inner\">\n<div class=\"wp-block-phrase-com-newsflash\"><div class=\"wp-block-phrase-com-newsflash__text\"><\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-\"><\/h1>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n<div class=\"alignwide wp-block-phrase-com-image-carousel\"><div class=\"wp-block-phrase-com-image-carousel__slider embla\"><div class=\"wp-block-phrase-com-image-carousel__slides embla__viewport\"><div class=\"embla__container\">\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/uber-logo.png\" alt=\"\" class=\"wp-image-98759\" style=\"object-fit:cover;width:94px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/lionbridge-logo.png\" alt=\"lionbridge logo\" class=\"wp-image-98772\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium embla__slide\"><img decoding=\"async\" width=\"300\" height=\"66\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-300x66.png\" alt=\"\" class=\"wp-image-96344\" style=\"object-fit:cover\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-300x66.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-1024x225.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-768x168.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-1536x337.png 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/zendesk\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/zendesk-logo-phrase.png\" alt=\"Zendesk logo\" class=\"wp-image-98787\" style=\"object-fit:cover\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/zendesk\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/aws-logo.png\" alt=\"aws logo\" class=\"wp-image-98752\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/snowflake-logo-1.png\" alt=\"snowflake logo\" class=\"wp-image-98871\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Footlocker-Logo.png\" alt=\"\" class=\"wp-image-106774\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/deliveroo\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/deliveroo-logo.png\" alt=\"deliveroo logo\" class=\"wp-image-98853\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/deliveroo\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Decathlon-logo.png\" alt=\"decathlon logo\" class=\"wp-image-98825\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/braze\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"516\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/Braze_Primary_logo_PURPLE_CROPPED-1024x516.png\" alt=\"\" class=\"wp-image-96328\" style=\"width:79px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/braze\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/electrolux-logo.png\" alt=\"electrolux logo\" class=\"wp-image-98840\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"1200\" height=\"453\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg.png\" alt=\"Zoetis_logo\" class=\"wp-image-113374\" style=\"object-fit:cover;width:123px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg.png 1200w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-300x113.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-1024x387.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-768x290.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/what3words\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/What3Words-logo.png\" alt=\"What3Words logo\" class=\"wp-image-98883\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/what3words\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/puma-logo.png\" alt=\"puma logo\" class=\"wp-image-98766\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/vestiaire-collective-logo-1.png\" alt=\"vestiaire collective logo\" class=\"wp-image-98911\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/yamazaki-mazak-corporation\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/04\/Website-Dynamic-Bar-Logos-1.png\" alt=\"\" class=\"wp-image-105020\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/yamazaki-mazak-corporation\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"868\" height=\"599\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec.png\" alt=\"\" class=\"wp-image-125252\" style=\"object-fit:cover;width:67px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec.png 868w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec-300x207.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec-768x530.png 768w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/pega\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Website-Dynamic-Bar-Logos-4.png\" alt=\"\" class=\"wp-image-128394\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/pega\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/skoda-logo-phrase.png\" alt=\"\" class=\"wp-image-98919\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/kucoin\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"235\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-1024x235.png\" alt=\"\" class=\"wp-image-114895\" style=\"width:123px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-1024x235.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-300x69.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-768x176.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/kucoin\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><div class=\"embla__controls\"><button type=\"button\" class=\"embla__prev\" data-glide-dir=\"<\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg><span class=\"screen-reader-text\">Previous<\/span><\/button><button type=\"button\" class=\"embla__next\" data-glide-dir=\"&gt;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m11.809 11-3.01-3.036.916-.924L13.64 11l-3.925 3.96-.915-.924L11.808 11Z\"\/><\/svg><span class=\"screen-reader-text\">Next<\/span><\/button><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-background-images is-layout-flow wp-block-group-is-layout-flow\" style=\"background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/background-shape-divider-blue.svg);background-position:0% 100%;background-attachment:scroll;background-repeat:no-repeat;background-size:contain\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"58\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/mobility-logos-1024x58.png\" alt=\"Ic\u00f4nes de voiture\" class=\"wp-image-106147\" style=\"width:1193px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/mobility-logos-1024x58.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/mobility-logos-300x17.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/mobility-logos-768x43.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/mobility-logos-1536x87.png 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/mobility-logos-2048x116.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<p class=\"has-text-align-center\"><br>Reconnu comme un partenaire fiable par les leaders du secteur automobile, Phrase allie expertise humaine et outils intelligents pour livrer un contenu multilingue \u00e0 fort impact, con\u00e7u pour \u00eatre pr\u00e9cis, align\u00e9 \u00e0 l&rsquo;\u00e9chelle globale tout en \u00e9tant pertinent \u00e0 l&rsquo;\u00e9chelle locale.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Alors que le secteur \u00e9volue vers les v\u00e9hicules \u00e9lectriques (VE) et la connectivit\u00e9 pilot\u00e9e par logiciels, le prix, les performances et la qualit\u00e9 restent cruciaux. La confiance et la fid\u00e9lisation n\u00e9cessitent un soin particulier. Les \u00e9quipementiers doivent s&rsquo;adapter aux sp\u00e9cificit\u00e9s locales tout en pr\u00e9servant la coh\u00e9rence de la marque.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-white-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-phrase-com-carousel alignwide wp-block-phrase-com-carousel--no-button has-color-scheme has-dark-green-color-scheme\" style=\"margin-top:var(--wp--preset--spacing--10)\"><div class=\"wp-block-phrase-com-carousel__sidebar\"><h2 class=\"wp-block-phrase-com-carousel__heading\"><strong>Des conducteurs connect\u00e9s aux attentes \u00e9volutives<\/strong><\/h2><div class=\"wp-block-phrase-com-carousel__navigation\"><button type=\"button\" class=\"wp-block-phrase-com-carousel__tab\" data-index=\"0\">Engagement digital<\/button><button type=\"button\" class=\"wp-block-phrase-com-carousel__tab\" data-index=\"1\">Valeur des logiciels<\/button><button type=\"button\" class=\"wp-block-phrase-com-carousel__tab\" data-index=\"2\">Pr\u00e9f\u00e9rences r\u00e9gionales<\/button><\/div><\/div><div class=\"wp-block-phrase-com-carousel__slider\"><div class=\"wp-block-phrase-com-carousel__slider-track glide__track\" data-glide-el=\"track\"><div class=\"wp-block-phrase-com-carousel__slides glide__slides\">\n<div class=\"wp-block-phrase-com-carousel-slide glide__slide is-layout-flow wp-block-phrase-com-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full no-padding\"><img loading=\"lazy\" decoding=\"async\" width=\"1238\" height=\"742\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/72-percent-Digital-engagement.png\" alt=\"Ic\u00f4ne 72\u00a0%\" class=\"wp-image-106153\" style=\"aspect-ratio:16\/9;object-fit:contain\" title=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/72-percent-Digital-engagement.png 1238w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/72-percent-Digital-engagement-300x180.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/72-percent-Digital-engagement-1024x614.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/72-percent-Digital-engagement-768x460.png 768w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\" \/><\/figure>\n\n\n\n<p class=\"has-purple-color has-text-color has-link-color has-medium-font-size wp-elements-5f804b63c19a6a25801f25a4f15a60c8\"><strong><strong>72% des consommateurs automobiles attendent des exp\u00e9riences de haute qualit\u00e9 et homog\u00e8nes \u00e0 chaque interaction. Pour r\u00e9pondre \u00e0 cette demande, les marques doivent livrer un contenu multilingue et unifi\u00e9 sur tous les points de contact. <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-new-key-to-automotive-success-put-customer-experience-in-the-drivers-seat\">(Source\u00a0: McKinsey)<\/a><\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-phrase-com-carousel-slide glide__slide is-layout-flow wp-block-phrase-com-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full no-padding\"><img loading=\"lazy\" decoding=\"async\" width=\"1238\" height=\"742\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Software-value.png\" alt=\"Valeur des logiciels de 40\u00a0%\" class=\"wp-image-106159\" style=\"aspect-ratio:16\/9;object-fit:contain\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Software-value.png 1238w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Software-value-300x180.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Software-value-1024x614.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Software-value-768x460.png 768w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\" \/><\/figure>\n\n\n\n<p class=\"has-purple-color has-text-color has-link-color has-medium-font-size wp-elements-8ea61c92b240c7ba0f47f4d932e91e69\"><strong><strong>D&rsquo;apr\u00e8s les pr\u00e9visions, les logiciels repr\u00e9senteront 40\u00a0% de la valeur d&rsquo;un v\u00e9hicule d&rsquo;ici 2030 (contre seulement 10\u00a0% en 2020). Pour rester comp\u00e9titives, les marques doivent fournir un contenu multilingue dynamique et en temps r\u00e9el \u00e0 travers les syst\u00e8mes, les applications et l&rsquo;assistance technique. <a href=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/11\/CRI_Softwarization_Report_20112023.pdf\">(Source\u00a0: Capgemini)<\/a><\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-phrase-com-carousel-slide glide__slide is-layout-flow wp-block-phrase-com-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full no-padding\"><img loading=\"lazy\" decoding=\"async\" width=\"1238\" height=\"742\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Regional-preferences.png\" alt=\"Pr\u00e9f\u00e9rences r\u00e9gionales de 3\u00a0%\" class=\"wp-image-106165\" style=\"aspect-ratio:16\/9;object-fit:contain\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Regional-preferences.png 1238w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Regional-preferences-300x180.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Regional-preferences-1024x614.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Regional-preferences-768x460.png 768w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\" \/><\/figure>\n\n\n\n<p class=\"has-purple-color has-text-color has-link-color has-medium-font-size wp-elements-56161cf7faab7a4c8c47c2234d02fbbc\"><strong><strong>Seuls 3\u00a0% des consommateurs japonais pr\u00e9f\u00e8rent les v\u00e9hicules 100\u00a0% \u00e9lectriques contre 14\u00a0% en Allemagne et 30\u00a0% en Chine. Pour r\u00e9ussir, les marques doivent adapter leurs strat\u00e9gies aux r\u00e9glementations locales, \u00e0 l&rsquo;infrastructure et aux pr\u00e9f\u00e9rences des consommateurs. <a href=\"https:\/\/www.deloitte.com\/global\/en\/Industries\/automotive\/perspectives\/global-automotive-consumer-study.html\">(Source\u00a0: Deloitte)<\/a><\/strong><\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-designed-for-precision-built-for-speed\"><strong>Con\u00e7u pour la pr\u00e9cision, taill\u00e9 pour la vitesse<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-right is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:41.9672131148%\">\n<h2 class=\"wp-block-heading has-extra-large-font-size\" id=\"h-scale-confidently\"><strong><strong><strong>\u00c9voluez en toute confiance<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Les v\u00e9hicules deviennent de v\u00e9ritables plateformes connect\u00e9es, le contenu doit donc \u00e9voluer. Phrase Platform permet aux cr\u00e9ateurs, aux linguistes et aux \u00e9quipes in-market de travailler conjointement pour produire un contenu coh\u00e9rent et impactant, tout en r\u00e9duisant les d\u00e9lais de mise sur le march\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1659\" height=\"1128\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Scale-confidently-with-phrase.jpg\" alt=\"Visuel Phrase Platform illustrant l&apos;\u00e9volutivit\u00e9 du contenu globalis\u00e9 gr\u00e2ce aux outils de localisation bas\u00e9s sur l&apos;IA\" class=\"wp-image-106172\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Scale-confidently-with-phrase.jpg 1659w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Scale-confidently-with-phrase-300x204.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Scale-confidently-with-phrase-1024x696.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Scale-confidently-with-phrase-768x522.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Scale-confidently-with-phrase-1536x1044.jpg 1536w\" sizes=\"auto, (max-width: 1659px) 100vw, 1659px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-left is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1659\" height=\"1128\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Precision-where-it-matters-most-phrase.jpg\" alt=\"Illustration montrant que la plateforme Phrase allie strat\u00e9gie de localisation bas\u00e9e sur l&apos;IA et pr\u00e9cision l\u00e0 o\u00f9 cela compte le plus\" class=\"wp-image-106178\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Precision-where-it-matters-most-phrase.jpg 1659w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Precision-where-it-matters-most-phrase-300x204.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Precision-where-it-matters-most-phrase-1024x696.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Precision-where-it-matters-most-phrase-768x522.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Precision-where-it-matters-most-phrase-1536x1044.jpg 1536w\" sizes=\"auto, (max-width: 1659px) 100vw, 1659px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:41.9672131148%\">\n<h2 class=\"wp-block-heading has-extra-large-font-size\" id=\"h-precision-where-it-matters-most\"><strong><strong>Garantir la pr\u00e9cision l\u00e0 o\u00f9 cela compte le plus<\/strong><\/strong><\/h2>\n\n\n\n<p>Pour r\u00e9pondre aux diff\u00e9rentes r\u00e9glementations r\u00e9gionales, Phrase Platform automatise les flux de travaux et garantit des traductions de haute qualit\u00e9, vous mettant \u00e0 l&rsquo;abri des p\u00e9nalit\u00e9s et des retards.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-right is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:41.9672131148%\">\n<h2 class=\"wp-block-heading has-extra-large-font-size\" id=\"h-drive-innovation-and-experience-with-ai\"><strong><strong><strong>Stimuler l&rsquo;innovation et optimiser l&rsquo;exp\u00e9rience utilisateur avec l&rsquo;IA<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>De la recherche \u00e0 l&rsquo;assistance technique, les acheteurs interagissent \u00e0 travers davantage de canaux. Phrase Platform int\u00e8gre la traduction bas\u00e9e sur l&rsquo;IA tout en pr\u00e9servant la nuance humaine.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1659\" height=\"1128\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Drive-innovation-and-experience-with-AI-phrase.jpg\" alt=\"Illustration montrant la place centrale qu&apos;occupent l&apos;innovation et l&apos;exp\u00e9rience utilisateur dans les solutions Phrase de localisation bas\u00e9es sur l&apos;IA\" class=\"wp-image-106184\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Drive-innovation-and-experience-with-AI-phrase.jpg 1659w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Drive-innovation-and-experience-with-AI-phrase-300x204.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Drive-innovation-and-experience-with-AI-phrase-1024x696.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Drive-innovation-and-experience-with-AI-phrase-768x522.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Drive-innovation-and-experience-with-AI-phrase-1536x1044.jpg 1536w\" sizes=\"auto, (max-width: 1659px) 100vw, 1659px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70)\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-total-control-over-quality-consistency-and-content-security\"><strong>Contr\u00f4le total sur la qualit\u00e9, la coh\u00e9rence et la s\u00e9curit\u00e9 du contenu<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide has-transparent-background-color has-background is-layout-flex wp-container-core-columns-is-layout-7089d2ad wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--45);padding-right:0;padding-bottom:var(--wp--preset--spacing--45);padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-b381f588 wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--16);padding-bottom:0;padding-left:var(--wp--preset--spacing--16)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"49\" height=\"48\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/key.svg\" alt=\"\" class=\"wp-image-110496\" style=\"width:95px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-safeguard-intellectual-property\"><strong><strong><strong>Protection de la propri\u00e9t\u00e9 intellectuelle<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p>Prot\u00e9gez votre documentation de R&amp;D et vos actifs de publication gr\u00e2ce \u00e0 l&rsquo;infrastructure s\u00e9curis\u00e9e de Phrase\u00a0: Certification ISO\u00a027001, SSO, 2FA et filtrage\u00a0IP.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-9974f37d wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"73\" height=\"73\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/translation-icon.png\" alt=\"\" class=\"wp-image-111457\" style=\"width:95px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-unparalleled-translation-quality\"><strong><strong><strong>Une qualit\u00e9 de traduction in\u00e9gal\u00e9e<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p>Des fonctionnalit\u00e9s avanc\u00e9es de QA comme Phrase QPS et Auto LQA offrent une visibilit\u00e9 et un contr\u00f4le complets, assurant la pr\u00e9cision pour le contenu fortement r\u00e9glement\u00e9.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-9974f37d wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/people-icon.png\" alt=\"\" class=\"wp-image-111273\" style=\"width:95px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-centralized-localization-management\"><strong><strong>Gestion centralis\u00e9e de la localisation<\/strong><\/strong><\/h4>\n\n\n\n<p>Simplifiez la gestion des traductions entre les \u00e9quipes et les prestataires. Surveillez les performances avec une analytique avanc\u00e9e et une gestion multi-prestataires.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-grey-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-black-color has-text-color has-link-color has-huge-font-size wp-elements-ad3ee1d79f02f87cc14aa3dbe17c5672\" id=\"h-from-showroom-to-service-center-every-message-matters\" style=\"font-style:normal;font-weight:300\"><strong>Du showroom au centre de r\u00e9paration, chaque message est important.<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7db9d80f wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<p class=\"has-text-align-center\">Phrase aide les leaders du secteur automobile \u00e0 renforcer la confiance de leurs clients \u00e0 chaque \u00e9tape avec un contenu coh\u00e9rent et de haute qualit\u00e9, adapt\u00e9 aux conducteurs du monde entier.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-phrase-green-background-color has-background has-background-images has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Car-Manufacturing-lenny-kuhne-jHZ70nRk7Ns-unsplash-scaled.jpg.webp);background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\"><div class=\"glide wp-block-phrase-com-testimonials\"><div class=\"glide__track\" data-glide-el=\"track\"><div class=\"glide__slides\">\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<p>Phrase TMS a permis en seulement 3\u00a0mois un gain d\u2019efficacit\u00e9 de jusqu&rsquo;\u00e0 20\u00a0% sur certains des projets de <a href=\"https:\/\/phrase.com\/fr\/customers\/toyota-technical-development-corporation\/\">TTDC<\/a>. Avec la gestion de la m\u00e9moire de traduction \u00e0 l\u2019\u00e9chelle de l\u2019entreprise, nous avons renforc\u00e9 la qualit\u00e9 de nos traductions et acc\u00e9l\u00e9r\u00e9 l\u2019acquisition d\u2019expertise. Quant \u00e0 l\u2019organisation en \u00e9tapes de flux de travaux, elle nous a permis d\u2019automatiser la gestion de projet.<\/p>\n\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"185\" height=\"167\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/10\/TTDC_Testimonial_Logo.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of Toyota Technical Development Corporation\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tBureau des solutions linguistiques, division des affaires internationales\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<p>Sans Phrase, <a href=\"https:\/\/phrase.com\/fr\/customers\/deliveroo\/\">Deliveroo<\/a> n\u2019aurait tout simplement pas de processus de localisation. En choisissant Phrase Localization Platform, nous avons pu centraliser les processus et garantir la coh\u00e9rence pour tous les types de contenu. Plus important encore, gr\u00e2ce \u00e0 Phrase, nous avons pu am\u00e9liorer les d\u00e9lais de mise sur le march\u00e9 et la satisfaction client dans les nouvelles zones g\u00e9ographiques.<\/p>\n\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/CristinaMG-150x150.jpg\" class=\"wp-block-phrase-com-testimonial__author-avatar\" alt=\"Photo of Cristina Mar\u00edn\" \/>\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"121\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo-logo.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of Deliveroo\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo-logo.png 314w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo-logo-300x121.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tCristina Mar\u00edn\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tResponsable localisation senior chez Deliveroo\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\tPhrase donne \u00e0 <a href=\"https:\/\/phrase.com\/fr\/customers\/zendesk\/\">Zendesk<\/a> la capacit\u00e9 d\u2019automatiser de nombreux processus, nous permettant d\u2019utiliser efficacement les solutions bas\u00e9es sur l&rsquo;IA. Gr\u00e2ce \u00e0 l&rsquo;automatisation mise en place, nous sommes en mesure de continuer \u00e0 faire \u00e9voluer nos op\u00e9rations tout en am\u00e9liorant la qualit\u00e9.\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-150x150.jpg\" class=\"wp-block-phrase-com-testimonial__author-avatar\" alt=\"Photo of Yoko Drain\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-150x150.jpg 150w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-300x300.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-1024x1024.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-768x768.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-1536x1536.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-2048x2048.jpg 2048w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-scaled-e1723222678997.jpg 100w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-300x300.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of Zendesk &#8211; IA\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-300x300.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo.png 512w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tYoko Drain\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\t&#8211; Directrice g\u00e9n\u00e9rale de l\u2019internationalisation produit chez Zendesk\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div><\/div>\t<div class=\"wp-block-phrase-com-testimonials__carousel-controls\">\n\t\t<div class=\"wp-block-phrase-com-testimonials__carousel-progress-bar\"><\/div>\n\t\t<div class=\"glide__arrows wp-block-phrase-com-testimonials__carousel-arrows\" data-glide-el=\"controls\">\n\t\t\t<button type=\"button\" class=\"glide__arrow wp-block-phrase-com-testimonials__carousel-arrow\" data-glide-dir=\"<\">\n\t\t\t\t<svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg>\n\t\t\t\t<span class=\"screen-reader-text\">Previous<\/span>\n\t\t\t<\/button>\n\t\t\t<button type=\"button\" class=\"glide__arrow wp-block-phrase-com-testimonials__carousel-arrow\" 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data-glide-dir=\"=1\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"121\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo-logo.png\" class=\"attachment-300x300 size-300x300\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo-logo.png 314w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo-logo-300x121.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"glide__bullet wp-block-phrase-com-testimonials__company-logo\" data-glide-dir=\"=2\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-300x300.png\" class=\"attachment-300x300 size-300x300\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-300x300.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo.png 512w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-purple-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lire les t\u00e9moignages de nos clients<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-lightblue-to-transparent-gradient-background has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" id=\"demo\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide has-transparent-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" id=\"demo-request\" style=\"padding-top:var(--wp--preset--spacing--110);padding-bottom:var(--wp--preset--spacing--110)\">\n<h6 class=\"wp-block-heading has-text-align-left has-blue-color has-text-color has-link-color has-huge-font-size wp-elements-0de8e0a915e380ef7b79430af8053d14\" id=\"h-explore-how-we-support-automotive-growth-at-scale\" style=\"font-style:normal;font-weight:400\">D\u00e9couvrez comment nous soutenons la croissance du secteur automobile, \u00e0 grande \u00e9chelle.<\/h6>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left\">Pr\u00eat \u00e0 dynamiser votre croissance \u00e0 l&rsquo;internationale avec une localisation pr\u00e9cise\u00a0? Demandez une d\u00e9mo, nous vous recontacterons dans les plus brefs d\u00e9lais\u00a0!<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--110);padding-right:0;padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--70)\">\n\n\n  hbspt.forms.create({\n    region: \u00ab\u00a0na1\u00a0\u00bb,\n    portalId: \u00ab\u00a0584311\u00a0\u00bb,\n    formId: \u00ab\u00a0beafebc5-6573-4213-b2bf-1e0b4f9b973a\u00a0\u00bb\n  });\n\n\n\n\nvar cpTenantDomain = \u00ab\u00a0phrase\u00a0\u00bb; \/\/ replace with your subdomain\nvar cpRouterName = \u00ab\u00a0phrase_new\u00a0\u00bb; \/\/ replace with the router&rsquo;s name\nvar lead = {};\nwindow.addEventListener(\u00ab\u00a0message\u00a0\u00bb, function (event) {\nif (event.data.type === \u00ab\u00a0hsFormCallback\u00a0\u00bb) {\nif (event.data.eventName === \u00ab\u00a0onFormSubmit\u00a0\u00bb) {\nfor (var key in event.data.data) {\nif (Array.isArray(event.data.data[key].value)) {event.data.data[key].value = event.data.data[key].value.toString().replaceAll(\u00ab\u00a0,\u00a0\u00bb,\u00a0\u00bb;\u00a0\u00bb);}\nlead[event.data.data[key].name] = event.data.data[key].value;\n}\nif(Object.keys(lead).length &lt;= 1){lead = event.data.data;}\n} else if (event.data.eventName === &quot;onFormSubmitted&quot;) {\nChiliPiper.submit(cpTenantDomain, cpRouterName, {map:true,lead:lead});\n}\n}\n});\n\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Reconnu comme un partenaire fiable par les leaders du secteur automobile, Phrase allie expertise humaine et outils intelligents pour livrer un contenu multilingue \u00e0 fort impact, con\u00e7u pour \u00eatre pr\u00e9cis, align\u00e9 \u00e0 l&rsquo;\u00e9chelle globale tout en \u00e9tant pertinent \u00e0 l&rsquo;\u00e9chelle locale. Alors que le secteur \u00e9volue vers les v\u00e9hicules \u00e9lectriques (VE) et la connectivit\u00e9 pilot\u00e9e [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":7474,"parent":85892,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-refresh","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-108696","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/108696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/comments?post=108696"}],"version-history":[{"count":9,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/108696\/revisions"}],"predecessor-version":[{"id":121540,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/108696\/revisions\/121540"}],"up":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/85892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/media\/7474"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/media?parent=108696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}