{"id":127911,"date":"2025-10-29T16:35:48","date_gmt":"2025-10-29T15:35:48","guid":{"rendered":"https:\/\/phrase.com\/localisation-du-contenu-et-des-campagnes-marketing\/"},"modified":"2025-11-27T15:01:17","modified_gmt":"2025-11-27T14:01:17","slug":"marketing-content-and-campaign-localization","status":"publish","type":"page","link":"https:\/\/phrase.com\/fr\/solutions\/marketing-content-and-campaign-localization\/","title":{"rendered":"Localisation du contenu et des campagnes marketing"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-header-hero has-white-color has-white-background-color has-text-color has-background has-link-color has-background-images wp-elements-592a8fc7543161e716e295a962215825 is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--110);padding-bottom:var(--wp--preset--spacing--110);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/phrase-header-purple.jpg.webp);background-position:0% 100%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-b0ba78b1 wp-block-group-is-layout-constrained\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/phrase.com\/fr\/\">Home<\/a><\/span> | <span><a href=\"https:\/\/phrase.com\/fr\/solutions\/\">Solutions par cas d\u2019utilisation<\/a><\/span> | <span class=\"breadcrumb_last\" aria-current=\"page\">Localisation du contenu et des campagnes marketing<\/span><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-gigantic-font-size\" id=\"h-localisation-du-contenu-et-des-campagnes-marketing\" style=\"font-style:normal;font-weight:400\">Localisation du contenu et des campagnes marketing<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left\">Phrase simplifie la localisation de toutes les ressources des campagnes, du contenu et des m\u00e9dias<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-purple-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">R\u00e9server une d\u00e9mo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-des-solutions-approuvees-par-plus-de-3-nbsp-600-equipes-de-localisation-dans-le-monde-entier\">Des solutions approuv\u00e9es par plus de 3&nbsp;600 \u00e9quipes de localisation dans le monde entier<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"alignwide wp-block-phrase-com-image-carousel\"><div class=\"wp-block-phrase-com-image-carousel__slider embla\"><div class=\"wp-block-phrase-com-image-carousel__slides embla__viewport\"><div class=\"embla__container\">\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/uber-logo.png\" alt=\"\" class=\"wp-image-98759\" style=\"object-fit:cover;width:94px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/lionbridge-logo.png\" alt=\"lionbridge logo\" class=\"wp-image-98772\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium embla__slide\"><img decoding=\"async\" width=\"300\" height=\"66\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-300x66.png\" alt=\"\" class=\"wp-image-96344\" style=\"object-fit:cover\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-300x66.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-1024x225.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-768x168.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-1536x337.png 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/zendesk\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/zendesk-logo-phrase.png\" alt=\"Zendesk logo\" class=\"wp-image-98787\" style=\"object-fit:cover\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/zendesk\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/aws-logo.png\" alt=\"aws logo\" class=\"wp-image-98752\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/snowflake-logo-1.png\" alt=\"snowflake logo\" class=\"wp-image-98871\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Footlocker-Logo.png\" alt=\"\" class=\"wp-image-106774\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/deliveroo\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/deliveroo-logo.png\" alt=\"deliveroo logo\" class=\"wp-image-98853\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/deliveroo\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Decathlon-logo.png\" alt=\"decathlon logo\" class=\"wp-image-98825\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/braze\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"516\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/Braze_Primary_logo_PURPLE_CROPPED-1024x516.png\" alt=\"\" class=\"wp-image-96328\" style=\"width:79px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/braze\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/electrolux-logo.png\" alt=\"electrolux logo\" class=\"wp-image-98840\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"1200\" height=\"453\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg.png\" alt=\"Zoetis_logo\" class=\"wp-image-113374\" style=\"object-fit:cover;width:123px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg.png 1200w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-300x113.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-1024x387.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-768x290.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/what3words\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/What3Words-logo.png\" alt=\"What3Words logo\" class=\"wp-image-98883\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/what3words\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/puma-logo.png\" alt=\"puma logo\" class=\"wp-image-98766\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/vestiaire-collective-logo-1.png\" alt=\"vestiaire collective logo\" class=\"wp-image-98911\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/yamazaki-mazak-corporation\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/04\/Website-Dynamic-Bar-Logos-1.png\" alt=\"\" class=\"wp-image-105020\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/yamazaki-mazak-corporation\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"868\" height=\"599\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec.png\" alt=\"\" class=\"wp-image-125252\" style=\"object-fit:cover;width:67px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec.png 868w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec-300x207.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec-768x530.png 768w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/pega\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Website-Dynamic-Bar-Logos-4.png\" alt=\"\" class=\"wp-image-128394\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/pega\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/skoda-logo-phrase.png\" alt=\"\" class=\"wp-image-98919\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/kucoin\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"235\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-1024x235.png\" alt=\"\" class=\"wp-image-114895\" style=\"width:123px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-1024x235.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-300x69.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-768x176.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/kucoin\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><div class=\"embla__controls\"><button type=\"button\" class=\"embla__prev\" data-glide-dir=\"<\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg><span class=\"screen-reader-text\">Previous<\/span><\/button><button type=\"button\" class=\"embla__next\" data-glide-dir=\"&gt;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m11.809 11-3.01-3.036.916-.924L13.64 11l-3.925 3.96-.915-.924L11.808 11Z\"\/><\/svg><span class=\"screen-reader-text\">Next<\/span><\/button><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-pourquoi-la-localisation-du-contenu-est-elle-un-defi-pour-les-equipes-mondiales\">Pourquoi la localisation du contenu est-elle un d\u00e9fi pour les \u00e9quipes mondiales ?<\/h2>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1398\" height=\"838\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Bottlenecks-in-global-marketing.jpg\" alt=\"\" class=\"wp-image-115859\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Bottlenecks-in-global-marketing.jpg 1398w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Bottlenecks-in-global-marketing-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Bottlenecks-in-global-marketing-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Bottlenecks-in-global-marketing-768x460.jpg 768w\" sizes=\"auto, (max-width: 1398px) 100vw, 1398px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"has-large-font-size\">Les campagnes marketing multilingues offrent un meilleur engagement, mais localiser le contenu rapidement et \u00e0 grande \u00e9chelle pose de r\u00e9els d\u00e9fis&nbsp;:<\/p>\n\n\n\n<p><strong>Livraison lente de la campagne<\/strong><br>Des outils d\u00e9connect\u00e9s et des flux de travaux manuels rendent difficile le lancement de campagnes \u00e0 temps dans diff\u00e9rentes r\u00e9gions.<\/p>\n\n\n\n<p><strong>Incoh\u00e9rence du message<\/strong><br>Faute de ressources partag\u00e9es, de directives concernant le ton et d&rsquo;adaptation culturelle, le contenu peut sembler d\u00e9cal\u00e9 par rapport \u00e0 la marque ou ne pas avoir d&rsquo;impact sur les march\u00e9s locaux.<\/p>\n\n\n\n<p><strong>\u00c9volutivit\u00e9 limit\u00e9e<\/strong><br>Des co\u00fbts \u00e9lev\u00e9s et un effort manuel limitent la quantit\u00e9 de contenu que les \u00e9quipes peuvent localiser, ralentissant la croissance sur de nouveaux march\u00e9s.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-transparent-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-comment-la-plateforme-phrase-accompagne-t-elle-le-lancement-de-campagnes-marketing-multilingues-et-permet-elle-d-accelerer-la-traduction-du-contenu-nbsp\"><strong><strong>Comment la plateforme Phrase accompagne-t-elle le lancement de campagnes marketing multilingues et permet-elle d&rsquo;acc\u00e9l\u00e9rer la traduction du contenu&nbsp;?<\/strong><\/strong><\/h2>\n<\/div>\n\n\n<div class=\"tabs icon-position-top overflow-arrows alignfull is-style-shadow wp-block-wearerequired-tabs\"><div class=\"wp-block-wearerequired-tabs__tablist tablist\" role=\"tablist\"><button type=\"button\" class=\"scroll-arrow scroll-left-arrow\" aria-label=\"Scroll left\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path d=\"M15.28 5.22a.75.75 0 0 1 0 1.06L9.56 12l5.72 5.72a.749.749 0 0 1-.326 1.275.749.749 0 0 1-.734-.215l-6.25-6.25a.75.75 0 0 1 0-1.06l6.25-6.25a.75.75 0 0 1 1.06 0Z\"><\/path><\/svg><\/button><button class=\"wp-block-wearerequired-tabs__tab tab is-active\" role=\"tab\" aria-selected=\"true\" aria-controls=\"tab-50-integrations-ca24274b-74aa-4c3b-91f5-59500ff65c52\" id=\"tab-button-50-integrations-ca24274b-74aa-4c3b-91f5-59500ff65c52\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/technical.png\" alt=\"\" loading=\"lazy\" class=\"wp-block-wearerequired-tabs__icon\" height=\"\" width=\"30\" \/><span class=\"wp-block-wearerequired-tabs__tab-label\">Plus de 50 int\u00e9grations<\/span><\/button><button class=\"wp-block-wearerequired-tabs__tab tab\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab-centralized-translation-e4a123f2-c24f-4329-8840-f79c920304d0\" id=\"tab-button-centralized-translation-e4a123f2-c24f-4329-8840-f79c920304d0\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/file.svg\" alt=\"\" loading=\"lazy\" class=\"wp-block-wearerequired-tabs__icon\" height=\"\" width=\"30\" \/><span class=\"wp-block-wearerequired-tabs__tab-label\">Traduction centralis\u00e9e<\/span><\/button><button class=\"wp-block-wearerequired-tabs__tab tab\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab-ai-enhanced-translation-quality-f1d17711-2633-4cbd-98dd-044c95ab58c6\" id=\"tab-button-ai-enhanced-translation-quality-f1d17711-2633-4cbd-98dd-044c95ab58c6\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/translater.png\" alt=\"\" loading=\"lazy\" class=\"wp-block-wearerequired-tabs__icon\" height=\"\" width=\"30\" \/><span class=\"wp-block-wearerequired-tabs__tab-label\">Qualit\u00e9 de traduction am\u00e9lior\u00e9e par l&#039;IA<\/span><\/button><button class=\"wp-block-wearerequired-tabs__tab tab\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab-personalized-messaging-e41980fb-7a09-4434-96ca-8c7526203cf2\" id=\"tab-button-personalized-messaging-e41980fb-7a09-4434-96ca-8c7526203cf2\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/people-icon.png\" alt=\"\" loading=\"lazy\" class=\"wp-block-wearerequired-tabs__icon\" height=\"\" width=\"30\" \/><span class=\"wp-block-wearerequired-tabs__tab-label\">Messagerie personnalis\u00e9e<\/span><\/button><button class=\"wp-block-wearerequired-tabs__tab tab\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab-multimedia-localization-e2e9efe4-56cd-4875-a193-fbb0e2029ff3\" id=\"tab-button-multimedia-localization-e2e9efe4-56cd-4875-a193-fbb0e2029ff3\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/media.png\" alt=\"\" loading=\"lazy\" class=\"wp-block-wearerequired-tabs__icon\" height=\"\" width=\"30\" \/><span class=\"wp-block-wearerequired-tabs__tab-label\">Localisation multim\u00e9dia<\/span><\/button><button type=\"button\" class=\"scroll-arrow scroll-right-arrow\" aria-label=\"Scroll right\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path d=\"M8.72 18.78a.75.75 0 0 1 0-1.06L14.44 12 8.72 6.28a.751.751 0 0 1 .018-1.042.751.751 0 0 1 1.042-.018l6.25 6.25a.75.75 0 0 1 0 1.06l-6.25 6.25a.75.75 0 0 1-1.06 0Z\"><\/path><\/svg><\/button><\/div> <div class=\"wp-block-wearerequired-tabs__tabpanels tabpanels\">\n<div class=\"tabpanel wp-block-wearerequired-tab-panel is-visible is-layout-flow wp-block-wearerequired-tab-panel-is-layout-flow\" id=\"tab-50-integrations-ca24274b-74aa-4c3b-91f5-59500ff65c52\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"tab-button-50-integrations-ca24274b-74aa-4c3b-91f5-59500ff65c52\" data-tab-title=\"Plus de 50 int\u00e9grations\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p class=\"has-large-font-size\"><strong><strong>Plus de 50 int\u00e9grations<\/strong><\/strong><\/p>\n\n\n\n<p>Connectez Phrase directement \u00e0 votre CMS ou \u00e0 votre r\u00e9f\u00e9rentiel de code pour \u00e9liminer les erreurs de copier-coller et les transferts manuels. Que vous travailliez avec WordPress, Contentful, Optimizely, AEM, Sitecore ou des fichiers statiques, Phrase s\u2019int\u00e8gre parfaitement \u00e0 votre pile web.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/integrations\/\" target=\"_blank\" rel=\"noreferrer noopener\">En savoir plus sur nos int\u00e9grations marketing<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image aligncenter size-full no-padding is-style-rounded is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Marketing-integrations.jpg\" alt=\"Int\u00e9grations marketing\" class=\"wp-image-115867\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Marketing-integrations.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Marketing-integrations-300x225.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Marketing-integrations-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tabpanel wp-block-wearerequired-tab-panel is-layout-flow wp-block-wearerequired-tab-panel-is-layout-flow\" id=\"tab-centralized-translation-e4a123f2-c24f-4329-8840-f79c920304d0\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"tab-button-centralized-translation-e4a123f2-c24f-4329-8840-f79c920304d0\" data-tab-title=\"Traduction centralis\u00e9e\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p class=\"has-large-font-size\"><strong><strong><strong>Ressources de traduction centralis\u00e9es<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p style=\"border-style:none;border-width:0px;border-radius:0px\">Maintenez la coh\u00e9rence entre les langues gr\u00e2ce \u00e0 des m\u00e9moires de traduction partag\u00e9es, des bases <br>terminologiques et un editing aliment\u00e9 par l&rsquo;IA, garantissant que chaque ressource refl\u00e8te votre voix de marque.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/platform\/tms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centraliser les ressources de traduction<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image size-full no-padding is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Unified-translation-assets.jpg\" alt=\"\" class=\"wp-image-115875\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Unified-translation-assets.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Unified-translation-assets-300x225.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Unified-translation-assets-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tabpanel wp-block-wearerequired-tab-panel is-layout-flow wp-block-wearerequired-tab-panel-is-layout-flow\" id=\"tab-ai-enhanced-translation-quality-f1d17711-2633-4cbd-98dd-044c95ab58c6\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"tab-button-ai-enhanced-translation-quality-f1d17711-2633-4cbd-98dd-044c95ab58c6\" data-tab-title=\"Qualit\u00e9 de traduction am\u00e9lior\u00e9e par l&#039;IA\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p class=\"has-large-font-size\"><strong><strong><strong>Qualit\u00e9 de la traduction automatique am\u00e9lior\u00e9e<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Optimisez le r\u00e9sultat de la traduction automatique gr\u00e2ce \u00e0 l\u2019agent de traduction par IA de Phrase. Il traduit dans le ton de voix de votre marque et utilise votre terminologie. Ensuite <br>il applique des corrections aliment\u00e9es par l\u2019IA pour am\u00e9liorer la fluidit\u00e9 et r\u00e9duire le besoin d\u2019intervention humaine <br>R\u00e9vision humaine.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/platform\/ai-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Am\u00e9liorer la qualit\u00e9 de la traduction gr\u00e2ce \u00e0 l&rsquo;IA<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image size-full no-padding is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Translation-enhanced-by-AI_V3.jpg\" alt=\"\" class=\"wp-image-115881\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Translation-enhanced-by-AI_V3.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Translation-enhanced-by-AI_V3-300x225.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Translation-enhanced-by-AI_V3-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tabpanel wp-block-wearerequired-tab-panel is-layout-flow wp-block-wearerequired-tab-panel-is-layout-flow\" id=\"tab-personalized-messaging-e41980fb-7a09-4434-96ca-8c7526203cf2\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"tab-button-personalized-messaging-e41980fb-7a09-4434-96ca-8c7526203cf2\" data-tab-title=\"Messagerie personnalis\u00e9e\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p class=\"has-large-font-size\"><strong>Messagerie multilingue personnalis\u00e9e<\/strong><\/p>\n\n\n\n<p>Adaptez le contenu traduit pour diff\u00e9rents publics cibles. Personnalisez le ton et le style <br>en fonction de param\u00e8tres tels que la zone g\u00e9ographique, l\u2019\u00e2ge ou le genre. La fonctionnalit\u00e9 Auto Adapt de Phrase <br>Aide les marketeurs \u00e0 livrer des messages culturellement pertinents \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/phrase-quality-technologies\/auto-adapt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Personnaliser vos traductions avec Auto Adapt<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image size-full no-padding is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Personalisation-at-scale.jpg\" alt=\"\" class=\"wp-image-115888\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Personalisation-at-scale.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Personalisation-at-scale-300x225.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Personalisation-at-scale-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tabpanel wp-block-wearerequired-tab-panel is-layout-flow wp-block-wearerequired-tab-panel-is-layout-flow\" id=\"tab-multimedia-localization-e2e9efe4-56cd-4875-a193-fbb0e2029ff3\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"tab-button-multimedia-localization-e2e9efe4-56cd-4875-a193-fbb0e2029ff3\" data-tab-title=\"Localisation multim\u00e9dia\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p class=\"has-large-font-size\"><strong><strong><strong>IA pour la localisation audio et vid\u00e9o<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Utilisez Phrase Studio pour cr\u00e9er des voix off multilingues, des sous-titres et des r\u00e9sum\u00e9s ou des publications sur les r\u00e9seaux sociaux g\u00e9n\u00e9r\u00e9s par l\u2019IA. C&rsquo;est la solution id\u00e9ale pour les campagnes bas\u00e9es sur le storytelling <br>dans diff\u00e9rents formats et langues.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/platform\/phrase-studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">En savoir plus sur Phrase Studio<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image size-full no-padding is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Video-content-for-all-markets.jpg\" alt=\"\" class=\"wp-image-115894\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Video-content-for-all-markets.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Video-content-for-all-markets-300x225.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Video-content-for-all-markets-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-regardez-une-courte-demonstration-de-phrase-platform\">Regardez une courte d\u00e9monstration de Phrase Platform<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<!--presto-player:video_id=72--><figure class=\"wp-block-video presto-block-video  presto-provider-youtube\" style=\"--plyr-color-main: var(--presto-player-highlight-color, #03eab3); --plyr-captions-background: #000000; --presto-player-logo-width: 50px; \">\n    <presto-player  id=\"presto-player-1\" src=\"\/\/www.youtube.com\/embed\/PefuAEDNyXM?iv_load_policy=3&amp;modestbranding=1&amp;playinline=1&amp;showinfo=0&amp;rel=0&amp;enablejsapi=1\" media-title=\"Accelerate marketing campaigns that resonate with local audiences\" css=\"\" class=\"presto-video-id-72 presto-preset-id-6 skin-default caption-style-default\" skin=\"default\" icon-url=\"https:\/\/phrase.com\/wp-content\/plugins\/presto-player\/img\/sprite.svg\" preload=\"\" poster=\"\" playsinline  >\n        \n    <div class=\"presto-iframe-fallback-container\">\n        <iframe style=\"width: 100%\" title=\"Youtube Video\" class=\"presto-fallback-iframe\" id=\"presto-iframe-fallback-1\" data-src=\"https:\/\/www.youtube.com\/embed\/PefuAEDNyXM?iv_load_policy=3&amp;modestbranding=1&amp;playsinline=1&amp;showinfo=0&amp;rel=0&amp;enablejsapi=1\" allowfullscreen allowtransparency allow=\"autoplay\"><\/iframe>\n    <\/div>\n\n    <\/presto-player>\n<\/figure>\t\t<script>\n\t\t\tvar player = document.querySelector('presto-player#presto-player-1');\n\t\t\tplayer.video_id = 72;\n\t\t\t\t\t\t\t\t\t\t\t\tplayer.preset = {\"id\":6,\"name\":\"Phrase 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is-style-connected is-layout-flex wp-container-core-columns-is-layout-2626a488 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--45);margin-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<p class=\"is-style-large-gradient-text has-purple-color has-text-color has-link-color has-gigantic-font-size wp-elements-341075cd5447bbe1ff89ab3f6c081391\">30-50&nbsp;%<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>de r\u00e9duction des d\u00e9lais de campagnes<\/strong><br><strong><br><\/strong>gr\u00e2ce \u00e0 une gestion de contenu IA am\u00e9lior\u00e9e et des flux de travaux d&rsquo;approbation automatis\u00e9s.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<p class=\"is-style-large-gradient-text has-color-scheme has-purple-color-scheme has-purple-color has-text-color has-link-color has-gigantic-font-size wp-elements-8c4234696d710bb95585c3d93525ada2\">20-35&nbsp;%<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>d&rsquo;augmentation du nombre de campagnes lanc\u00e9es<\/strong><br><strong><br><\/strong>gr\u00e2ce \u00e0 une ex\u00e9cution plus rapide et \u00e0 la localisation r\u00e9alis\u00e9e en parall\u00e8le.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<p class=\"is-style-large-gradient-text has-color-scheme has-purple-color-scheme has-purple-color has-text-color has-link-color has-gigantic-font-size wp-elements-f08247bdaf48099517e79ce8e5d0e5ee\">40-60&nbsp;%<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>de r\u00e9duction des cycles d\u2019approbation<\/strong><br><strong><br><\/strong>gr\u00e2ce aux contr\u00f4les de marque et aux v\u00e9rifications l\u00e9gales int\u00e9gr\u00e9s dans les flux de travaux de localisation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-ce-que-disent-nos-clients\"><strong>Ce que disent nos clients<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-white-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-4ad12a72 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1012\" height=\"1024\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/electronic-devices-customer-case-study-1012x1024.jpg\" alt=\"\" class=\"wp-image-115901\" style=\"width:517px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/electronic-devices-customer-case-study-1012x1024.jpg 1012w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/electronic-devices-customer-case-study-296x300.jpg 296w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/electronic-devices-customer-case-study-768x777.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/electronic-devices-customer-case-study.jpg 1136w\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-d8951358 wp-block-column-is-layout-flow\" style=\"padding-right:71px;padding-left:60px\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-92019ba4 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--10)\">\n<p>Un fabricant d&rsquo;\u00e9lectronique de premier plan devait d\u00e9ployer des lancements de produits localis\u00e9s et des promotions sur 15&nbsp;march\u00e9s simultan\u00e9ment. L&rsquo;utilisation de processus r\u00e9partis entre prestataires, de tableurs et d&rsquo;\u00e9quipes locales a retard\u00e9 les lancements et caus\u00e9 des incoh\u00e9rences de marque.&nbsp;<\/p>\n\n\n\n<p>Avec Phrase, l&rsquo;entreprise a centralis\u00e9 la localisation marketing, en connectant les pipelines de contenu \u00e0 Phrase Platform et en synchronisant leur CMS et leurs outils d&rsquo;automatisation marketing. Les r\u00e9viseurs locaux ont utilis\u00e9 le QA int\u00e9gr\u00e9 pour garantir la coh\u00e9rence de la terminologie et du ton, <strong>r\u00e9duisant le d\u00e9lai de mise sur le march\u00e9 de 40&nbsp;%<\/strong> et am\u00e9liorant la qualit\u00e9 des campagnes.<\/p>\n\n\n\n<p><br><strong>\u00ab&nbsp;Avec Phrase, nous effectuons enfin nos lancements \u00e0 temps, sans pour autant renoncer \u00e0 la nuance locale.&nbsp;\u00bb C&rsquo;est la cl\u00e9 de notre succ\u00e8s \u00e0 l&rsquo;international en mati\u00e8re de mise sur le march\u00e9.<\/strong><br><strong>&#8211; Responsable produit<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-white-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-4ad12a72 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-d8951358 wp-block-column-is-layout-flow\" style=\"padding-right:71px;padding-left:60px\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-92019ba4 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--10)\">\n<p>Une entreprise mondiale de snacks et de boissons souhaitait adapter ses campagnes saisonni\u00e8res aux go\u00fbts, \u00e0 l&rsquo;humour et \u00e0 l&rsquo;argot de ses march\u00e9s locaux.&nbsp;<\/p>\n\n\n\n<p>Auparavant, chaque march\u00e9 localisait le contenu de mani\u00e8re ind\u00e9pendante, ce qui entra\u00eenait des messages incoh\u00e9rents et des retards co\u00fbteux.&nbsp;Avec Phrase, l&rsquo;\u00e9quipe marketing centrale a d\u00e9velopp\u00e9 des concepts cl\u00e9s et les a localis\u00e9s pour chaque march\u00e9 avec des slogans, des visuels et un ton uniques. Le processus rationalis\u00e9 a am\u00e9lior\u00e9 la qualit\u00e9 cr\u00e9ative et <strong>a augment\u00e9 l&rsquo;engagement de 32&nbsp;%<\/strong> en LATAM et de 26&nbsp;% en Asie du Sud-Est.<\/p>\n\n\n\n<p><br><strong><strong>\u00ab&nbsp;Phrase nous a aid\u00e9s \u00e0 transmettre le bon message dans chaque r\u00e9gion et \u00e0 r\u00e9duire les d\u00e9lais. Une plateforme mondiale, une r\u00e9sonance locale infinie.&nbsp;\u00bb<\/strong><\/strong><br><strong>&#8211; VP, Marketing<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1012\" height=\"1024\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/snack-and-beverage-customer-case-study-1012x1024.jpg\" alt=\"\" class=\"wp-image-115907\" style=\"width:517px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/snack-and-beverage-customer-case-study-1012x1024.jpg 1012w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/snack-and-beverage-customer-case-study-296x300.jpg 296w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/snack-and-beverage-customer-case-study-768x777.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/snack-and-beverage-customer-case-study.jpg 1136w\" sizes=\"auto, (max-width: 1012px) 100vw, 1012px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-grey-color has-blue-background-color has-text-color has-background has-link-color wp-elements-af5475b73828c94c9b5589e12c2db2e2 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignwide has-text-align-center has-extra-large-font-size\" id=\"h-the-go-to-end-to-end-localization-solution-that-offers-at-scale-unprecedented-levels-of-customization-automation-and-reporting-to-help-you-truly-connect-with-new-audiences-and-drive-global-growth\">\u00ab\u00a0La solution de localisation compl\u00e8te et incontournable qui offre &#8211; selon vos besoins\u00a0&#8211; des niveaux in\u00e9gal\u00e9s de personnalisation, d\u2019automatisation et d\u2019analyse pour vous aider \u00e0 cr\u00e9er un v\u00e9ritable lien avec de nouveaux publics et \u00e0 stimuler la croissance.\u00a0\u00bb<\/h2>\n\n\n\n<p class=\"has-text-align-center has-yellow-color has-text-color has-link-color has-large-font-size wp-elements-29864a114c5cca6a7cc2c2f5070e2b49\">The Total Economic Impact of Using Phrase (TEI, ou \u00ab L\u2019impact \u00e9conomique total de l\u2019utilisation de Phrase\u00a0\u00bb), une \u00e9tude par Forrester Consulting<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-not-stacked-on-mobile is-style-image-grid is-layout-flex wp-container-core-columns-is-layout-87527e6a wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"1000\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/medal-3.png\" alt=\"Badge G2 Leader pour l&apos;hiver 2025\" class=\"wp-image-97205\" style=\"width:66px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/medal-3.png 770w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/medal-3-231x300.png 231w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/medal-3-768x997.png 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><figcaption class=\"wp-element-caption\">G2 Satisfaction Scoring<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"1000\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/medal-4.png\" alt=\"Badge G2 Leader Enterprise pour l&apos;hiver\u00a02025\" class=\"wp-image-97213\" style=\"width:66px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/medal-4.png 770w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/medal-4-231x300.png 231w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/medal-4-768x997.png 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><figcaption class=\"wp-element-caption\">G2 Satisfaction Scoring<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"488\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/04\/Nimdzi-logo.svg\" alt=\"\" class=\"wp-image-81354\" style=\"width:85px;height:auto\" \/><figcaption class=\"wp-element-caption\">Nimdzi New Visionary <\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"156\" height=\"78\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/02\/Group-39909.svg\" alt=\"\" class=\"wp-image-75728\" \/><figcaption class=\"wp-element-caption\">Note des utilisateurs\u00a0: 9,1\/10<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"78\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/02\/Group-39910.svg\" alt=\"\" class=\"wp-image-75734\" \/><figcaption class=\"wp-element-caption\">Note des utilisateurs\u00a0: 4,6\/5<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-blue-color has-text-color has-link-color has-large-font-size wp-elements-c926e01f238238d61420c6b7bb752f10\"><strong>FOIRE AUX QUESTIONS<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-nous-sommes-ici-pour-repondre-a-vos-questions-concernant-la-localisation-du-contenu-marketing\">Nous sommes ici pour r\u00e9pondre \u00e0 vos questions concernant la localisation du contenu marketing.<\/h2>\n\n\n\n<div class=\"wp-block-wearerequired-accordion alignwide is-style-default\">\n<div id=\"acc-quels-types-de-contenus-marketing-puis-je-localiser-avec-phrase\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Quels types de contenus marketing puis-je localiser avec Phrase&nbsp;?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Vous pouvez localiser une large gamme de supports marketing, y compris des campagnes d&rsquo;e-mail, des pages d&rsquo;atterrissage, des ressources pour les r\u00e9seaux sociaux, des PDF, des banni\u00e8res promotionnelles et du contenu vid\u00e9o. Phrase prend en charge \u00e0 la fois les flux de travaux bas\u00e9s sur du texte et int\u00e9gr\u00e9s au design.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-phrase-sintegre-t-il-a-notre-cms-ou-a-nos-outils-marketing\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Phrase s\u2019int\u00e8gre-t-il \u00e0 notre CMS ou \u00e0 nos outils marketing&nbsp;?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Oui. Phrase se connecte aux principales plateformes CMS telles que WordPress et Contentful, ainsi qu&rsquo;aux outils d&rsquo;automatisation marketing comme HubSpot et Marketo. Cela permet d&rsquo;activer le transfert automatis\u00e9 de contenu, r\u00e9duisant ainsi les t\u00e2ches manuelles. Les moteurs de TA personnalis\u00e9s sont entra\u00een\u00e9s sur des donn\u00e9es issues de domaines sp\u00e9cifiques. Les textes issus de la TA sont plus pr\u00e9cis pour ce type de contenu, par exemple dans le domaine juridique ou m\u00e9dical.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-comment-la-plateforme-phrase-contribue-t-elle-a-assurer-la-coherence-de-marque-entre-les-langues\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Comment la plateforme Phrase contribue-t-elle \u00e0 assurer la coh\u00e9rence de marque entre les langues&nbsp;?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Phrase utilise des m\u00e9moires de traduction, des bases terminologiques et des guides de style pour maintenir un message coh\u00e9rent. Nos outils bas\u00e9s sur l\u2019IA vous aident \u00e9galement \u00e0 affiner le ton, le style et la terminologie dans l\u2019ensemble des campagnes.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-puis-je-personnaliser-le-contenu-marketing-par-region-ou-par-public-cible\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Puis-je personnaliser le contenu marketing par r\u00e9gion ou par public cible&nbsp;?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Oui. Avec des fonctionnalit\u00e9s comme Auto Adapt, vous pouvez adapter les traductions en fonction de param\u00e8tres tels que la zone g\u00e9ographique, l\u2019\u00e2ge ou le genre, garantissant que vos campagnes marketing multilingues sont \u00e0 la fois culturellement pertinentes et adapt\u00e9es \u00e0 votre public cible.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-comment-les-equipes-regionales-ou-les-parties-prenantes-revisent-elles-le-contenu-localise\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Comment les \u00e9quipes r\u00e9gionales ou les parties prenantes r\u00e9visent-elles le contenu localis\u00e9&nbsp;?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Phrase fournit des aper\u00e7us visuels d&rsquo;e-mails localis\u00e9s, de pages web, de contenu vid\u00e9o et plus encore. Les r\u00e9viseurs peuvent laisser des commentaires directement en contexte, acc\u00e9l\u00e9rant les flux de travaux d&rsquo;approbation et r\u00e9duisant les allers-retours.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-la-plateforme-phrase-convient-elle-aux-cycles-de-campagne-rapides\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">La plateforme Phrase convient-elle aux cycles de campagne rapides ?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Absolument. Phrase permet la localisation continue, ce qui signifie que vous pouvez localiser du contenu en parall\u00e8le de la cr\u00e9ation de campagnes, ce qui en fait une solution id\u00e9ale pour les \u00e9quipes marketing agiles qui travaillent sur des lancements fr\u00e9quents.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-quelle-est-la-difference-entre-la-traduction-et-la-localisation-du-contenu-marketing\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Quelle est la diff\u00e9rence entre la traduction et la localisation du contenu marketing&nbsp;?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>La traduction se concentre sur la conversion de texte d\u2019une langue \u00e0 une autre. La localisation va plus loin en adaptant le ton, le style, l\u2019imagerie et le message, pour un maximum d&rsquo;impact aupr\u00e8s des publics locaux, \u00e9l\u00e9ment essentiel pour un marketing efficace.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"alignwide alignwide wp-block-phrase-com-suggested-reading\"><div class=\"glide wp-block-phrase-com-suggested-reading__slider\"><div class=\"wp-block-phrase-com-suggested-reading__header\"><h2 class=\"wp-block-heading has-huge-font-size\">En savoir plus sur la localisation du contenu marketing<\/h2><div class=\"wp-block-phrase-com-suggested-reading__controls\" data-glide-el=\"controls\"><button type=\"button\" class=\"glide__arrow wp-block-phrase-com-suggested-reading__prev-slide\" data-glide-dir=\"<\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg><span class=\"screen-reader-text\">Previous<\/span><\/button><button type=\"button\" class=\"glide__arrow wp-block-phrase-com-suggested-reading__next-slide\" data-glide-dir=\"&gt;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m11.809 11-3.01-3.036.916-.924L13.64 11l-3.925 3.96-.915-.924L11.808 11Z\"\/><\/svg><span class=\"screen-reader-text\">Next<\/span><\/button><\/div><\/div><div class=\"glide__track\" data-glide-el=\"track\"><div class=\"glide__slides\">\n\n\n\n\n\n\n<div class=\"wp-block-phrase-com-suggested-reading-item glide__slide wp-block-phrase-com-suggested-reading-post\"><div class=\"wp-block-phrase-com-suggested-reading-item__inner\"><div class=\"wp-block-phrase-com-suggested-reading-item__header\"><figure class=\"wp-block-phrase-com-suggested-reading-item__image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/09\/machine-translation-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/09\/machine-translation-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/09\/machine-translation-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/09\/machine-translation-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/09\/machine-translation-1536x864.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/09\/machine-translation.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"wp-block-phrase-com-suggested-reading-item__type is-post\">Blog post<\/p><\/div><div class=\"wp-block-phrase-com-suggested-reading-item__content\"><h3>Traduction automatique expliqu\u00e9e : Types, cas d&rsquo;utilisation et meilleures pratiques<\/h3><p>De plus en plus d&rsquo;entreprises exploitent la traduction automatique pour \u00e9tendre leur empreinte mondiale plus rapidement. D\u00e9couvrez comment vous pouvez \u00e9galement tirer le meilleur parti de cette technologie de plus&hellip;<\/p><div class=\"wp-block-button is-style-plain wp-block-phrase-com-suggested-reading-item__link\"><a href=\"https:\/\/phrase.com\/fr\/blog\/posts\/machine-translation\/\" class=\"wp-block-button__link wp-element-button\">En savoir plus<\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-ce94c4b5 wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--45)\">\n<div class=\"wp-block-button is-style-dark-green-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/resources\/\">Explorer le centre de ressources<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-black-color has-yellow-background-color has-text-color has-background has-link-color wp-elements-c6fa069fd154540a80206a31bedc1b3f has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--56)\">\n<h2 class=\"wp-block-heading alignwide has-text-align-center\" id=\"h-lancez-des-campagnes-alignees-sur-la-marque-pour-chaque-marche\">Lancez des campagnes align\u00e9es sur la marque pour chaque march\u00e9<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Touchez un public plus large et \u00e9tablissez des liens plus profonds d\u00e8s aujourd\u2019hui.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">R\u00e9server une d\u00e9mo<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-black-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Voir les tarifs<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Localisation du contenu et des campagnes marketing Phrase simplifie la localisation de toutes les ressources des campagnes, du contenu et des m\u00e9dias Des solutions approuv\u00e9es par plus de 3&nbsp;600 \u00e9quipes de localisation dans le monde entier Pourquoi la localisation du contenu est-elle un d\u00e9fi pour les \u00e9quipes mondiales ? Les campagnes marketing multilingues offrent un [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":115859,"parent":28629,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-refresh","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-127911","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/127911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/comments?post=127911"}],"version-history":[{"count":4,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/127911\/revisions"}],"predecessor-version":[{"id":129062,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/127911\/revisions\/129062"}],"up":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/28629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/media\/115859"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/media?parent=127911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}