{"id":144910,"date":"2026-06-02T12:25:18","date_gmt":"2026-06-02T10:25:18","guid":{"rendered":"https:\/\/phrase.com\/les-dirigeants\/"},"modified":"2026-06-10T13:52:48","modified_gmt":"2026-06-10T11:52:48","slug":"executives","status":"publish","type":"page","link":"https:\/\/phrase.com\/fr\/roles\/executives\/","title":{"rendered":"Dirigeants"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-header-hero has-white-color has-white-background-color has-text-color has-background has-link-color has-background-images wp-elements-74d9b9e6cdd1e79861a05d018ac1963c is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--110);padding-bottom:var(--wp--preset--spacing--110);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/phrase-header-blue.jpg.webp);background-position:0% 100%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-19cf7228 wp-block-group-is-layout-constrained\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/phrase.com\/fr\/home\/\">Home<\/a><\/span> | <span><a href=\"https:\/\/phrase.com\/fr\/roles\/\">Solutions par r\u00f4le<\/a><\/span> | <span class=\"breadcrumb_last\" aria-current=\"page\">Dirigeants<\/span><\/span><\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-gigantic-font-size\" id=\"h-phrase-for-executives\" style=\"font-style:normal;font-weight:400\"><strong><strong><strong><strong><strong>Phrase pour les dirigeants<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-larger-font-size\"><strong><strong><strong><strong><strong>Le dossier commercial pour l&rsquo;intelligence linguistique<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size\"><strong>La plupart des entreprises sous-estiment ce qu&rsquo;implique r\u00e9ellement la gestion de contenu \u00e0 l&rsquo;\u00e9chelle mondiale. La traduction n&rsquo;est que le d\u00e9but. La culture, la qualit\u00e9, la gouvernance de l&rsquo;IA et l&rsquo;intelligence qui se renforce au fil du temps\u00a0: c&rsquo;est l\u00e0 que r\u00e9side <\/strong><br><strong>votre v\u00e9ritable avantage.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-grey-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Parlez-nous<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-blue-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/resources\/forrester-wave-translation-management-systems-q3-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lire le rapport Forrester<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignwide has-text-align-center\" id=\"h-trusted-by-global-enterprises\"><strong><strong>Des entreprises internationales nous font confiance<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"alignwide wp-block-phrase-com-image-carousel\"><div class=\"wp-block-phrase-com-image-carousel__slider embla\"><div class=\"wp-block-phrase-com-image-carousel__slides embla__viewport\"><div class=\"embla__container\">\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/uber-logo.png\" alt=\"\" class=\"wp-image-98759\" style=\"object-fit:cover;width:94px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/lionbridge-logo.png\" alt=\"lionbridge logo\" class=\"wp-image-98772\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium embla__slide\"><img decoding=\"async\" width=\"300\" height=\"66\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-300x66.png\" alt=\"\" class=\"wp-image-96344\" style=\"object-fit:cover\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-300x66.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-1024x225.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-768x168.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-1536x337.png 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/zendesk\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/zendesk-logo-phrase.png\" alt=\"Zendesk logo\" class=\"wp-image-98787\" style=\"object-fit:cover\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/zendesk\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/aws-logo.png\" alt=\"aws logo\" class=\"wp-image-98752\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/snowflake-logo-1.png\" alt=\"snowflake logo\" class=\"wp-image-98871\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Footlocker-Logo.png\" alt=\"\" class=\"wp-image-106774\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/deliveroo\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/deliveroo-logo.png\" alt=\"deliveroo logo\" class=\"wp-image-98853\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/deliveroo\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Decathlon-logo.png\" alt=\"decathlon logo\" class=\"wp-image-98825\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/braze\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"516\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/Braze_Primary_logo_PURPLE_CROPPED-1024x516.png\" alt=\"\" class=\"wp-image-96328\" style=\"width:79px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/braze\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/electrolux-logo.png\" alt=\"electrolux logo\" class=\"wp-image-98840\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"1200\" height=\"453\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg.png\" alt=\"Zoetis_logo\" class=\"wp-image-113374\" style=\"object-fit:cover;width:123px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg.png 1200w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-300x113.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-1024x387.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-768x290.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/what3words\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/What3Words-logo.png\" alt=\"What3Words logo\" class=\"wp-image-98883\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/what3words\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/puma-logo.png\" alt=\"puma logo\" class=\"wp-image-98766\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/vestiaire-collective-logo-1.png\" alt=\"vestiaire collective logo\" class=\"wp-image-98911\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/yamazaki-mazak-corporation\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/04\/Website-Dynamic-Bar-Logos-1.png\" alt=\"\" class=\"wp-image-105020\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/yamazaki-mazak-corporation\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"868\" height=\"599\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec.png\" alt=\"\" class=\"wp-image-125252\" style=\"object-fit:cover;width:67px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec.png 868w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec-300x207.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec-768x530.png 768w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/pega\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Website-Dynamic-Bar-Logos-4.png\" alt=\"\" class=\"wp-image-128394\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/pega\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/skoda-logo-phrase.png\" alt=\"\" class=\"wp-image-98919\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/fr\/customers\/kucoin\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"235\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-1024x235.png\" alt=\"\" class=\"wp-image-114895\" style=\"width:123px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-1024x235.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-300x69.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-768x176.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/fr\/customers\/kucoin\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><div class=\"embla__controls\"><button type=\"button\" class=\"embla__prev\" data-glide-dir=\"<\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg><span class=\"screen-reader-text\">Previous<\/span><\/button><button type=\"button\" class=\"embla__next\" data-glide-dir=\"&gt;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m11.809 11-3.01-3.036.916-.924L13.64 11l-3.925 3.96-.915-.924L11.808 11Z\"\/><\/svg><span class=\"screen-reader-text\">Next<\/span><\/button><\/div><\/div><\/div>\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--32)\">\n<h2 class=\"wp-block-heading\" id=\"h-international-growth-is-a-revenue-strategy-content-executes-it\"><strong><strong><strong><strong>La croissance internationale est une strat\u00e9gie commerciale. Le contenu permet de la mettre en \u0153uvre.<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Chaque march\u00e9 sur lequel vous \u00eates pr\u00e9sent ou que vous envisagez de conqu\u00e9rir n\u00e9cessite un contenu qui soit r\u00e9ellement efficace au niveau local. Pour y parvenir, il faut un \u00e9l\u00e9ment que la plupart des entreprises sous-estiment. Fragment\u00e9e entre les diff\u00e9rents services, les outils et technologies ponctuels, ainsi qu\u2019une IA non contr\u00f4l\u00e9e, la localisation parall\u00e8le se propage dans toute l\u2019entreprise, et les co\u00fbts s\u2019accumulent d\u2019une mani\u00e8re qui transpara\u00eet rarement dans un seul poste budg\u00e9taire.<\/p>\n\n\n\n<p>La mauvaise qualit\u00e9 se remarque rarement de mani\u00e8re flagrante. La voix de la marque varie d&rsquo;un march\u00e9 \u00e0 l&rsquo;autre, les taux de conversion baissent, et le temps que les donn\u00e9es le refl\u00e8tent, le mal est d\u00e9j\u00e0 fait. Pour d\u00e9velopper les capacit\u00e9s n\u00e9cessaires \u00e0 la gestion interne de ce processus, il faut mettre \u00e0 jour en permanence l&rsquo;infrastructure d&rsquo;orchestration, de qualit\u00e9 et de gouvernance, \u00e0 mesure que les mod\u00e8les \u00e9voluent et que les march\u00e9s se d\u00e9veloppent. Le co\u00fbt total augmente rapidement et figure rarement dans le devis initial. Le v\u00e9ritable enjeu est d&rsquo;ordre strat\u00e9gique\u00a0: chaque nouveau march\u00e9 que vous ajoutez multiplie les risques.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-nternational-growth-1024x614.jpg\" alt=\"\" class=\"wp-image-142967\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-nternational-growth-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-nternational-growth-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-nternational-growth-768x460.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-nternational-growth.jpg 1398w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignfull has-text-align-center\" id=\"h-what-changes-when-global-content-works\"><strong><strong><strong>Ce qui change lorsque le contenu mondial fonctionne<\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default is-layout-grid wp-container-core-group-is-layout-24a0b898 wp-block-group-is-layout-grid\" style=\"padding-right:var(--wp--preset--spacing--45);padding-left:var(--wp--preset--spacing--45)\">\n<div class=\"wp-block-group has-light-neutral-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-9974f37d wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Increase-Efficiency-icon.png\" alt=\"Ic\u00f4ne d\u2019efficacit\u00e9 accrue\" class=\"wp-image-108137\" style=\"width:70px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Increase-Efficiency-icon.png 180w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/Increase-Efficiency-icon-150x150.png 150w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-faster-time-to-market\"><strong><strong><strong><strong><strong><strong>Une mise sur le march\u00e9 plus rapide<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>L&rsquo;expansion internationale s&rsquo;effectue au rythme dict\u00e9 par votre strat\u00e9gie, et non \u00e0 celui impos\u00e9 par votre processus de gestion de contenu. La mise sur le march\u00e9 est acc\u00e9l\u00e9r\u00e9e gr\u00e2ce \u00e0 l&rsquo;automatisation et \u00e0 la rationalisation du processus de livraison. Le lancement sur 20 march\u00e9s ne prend pas 20 fois plus de temps.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-light-neutral-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-9974f37d wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/cost-decrease-icon.png\" alt=\"\" class=\"wp-image-111451\" style=\"width:70px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-lower-cost-per-market\"><strong><strong><strong><strong><strong><strong>Un co\u00fbt par march\u00e9 r\u00e9duit<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>L&rsquo;IA et l&rsquo;automatisation intelligente remplacent les processus manuels co\u00fbteux pour un co\u00fbt bien moindre. Les contenus valid\u00e9s ne sont jamais retraduits. La consolidation des plateformes permet de remplacer plusieurs contrats avec diff\u00e9rents fournisseurs par un seul. Les effectifs et l&rsquo;infrastructure s&rsquo;adaptent au volume de contenu.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-light-neutral-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-9974f37d wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)\">\n<figure class=\"wp-block-image size-full is-resized is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/favorites.svg\" alt=\"\" class=\"wp-image-110326\" style=\"width:70px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-measurable-quality-before-launch\"><strong><strong><strong><strong><strong><strong>Une qualit\u00e9 v\u00e9rifiable avant le lancement<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>Sur chaque march\u00e9, vous voyez automatiquement s&rsquo;afficher les contenus qui r\u00e9pondent \u00e0 vos crit\u00e8res. L&rsquo;IA est d\u00e9ploy\u00e9e avec une gouvernance centralis\u00e9e, une \u00e9valuation automatis\u00e9e de la qualit\u00e9 et une visibilit\u00e9 totale sur les co\u00fbts et la qualit\u00e9 sur tous les march\u00e9s. Pas de surprises. Pas de lacunes en mati\u00e8re de conformit\u00e9. Pas de risques, quel que soit le march\u00e9&#8230;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-ai-powered-1024x614.jpg\" alt=\"\" class=\"wp-image-142968\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-ai-powered-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-ai-powered-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-ai-powered-768x460.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Phrase-ai-powered.jpg 1398w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--32)\">\n<h2 class=\"wp-block-heading\" id=\"h-governed-ai-built-for-enterprise\"><strong>Une IA r\u00e9glement\u00e9e. Con\u00e7ue pour les entreprises.<\/strong><\/h2>\n\n\n\n<p>L&rsquo;IA est int\u00e9gr\u00e9e \u00e0 chaque \u00e9tape de Phrase Platform, et non pas simplement ajout\u00e9e en post-production. Le contenu est achemin\u00e9, traduit, \u00e9valu\u00e9 et diffus\u00e9 dans le respect de la voix de votre marque, de vos normes et de vos crit\u00e8res de qualit\u00e9. Aucune IA g\u00e9n\u00e9raliste ne s&rsquo;en approche. Phrase g\u00e8re l&rsquo;ensemble des op\u00e9rations li\u00e9es au contenu, en assurant une gouvernance \u00e0 tous les niveaux.<br><br>Chaque d\u00e9cision est consign\u00e9e, ce qui permet aux services charg\u00e9s de la conformit\u00e9 et des affaires juridiques de disposer d&rsquo;une tra\u00e7abilit\u00e9 compl\u00e8te. Ce sont vos \u00e9quipes qui fixent les seuils. Apportez vos propres mod\u00e8les, utilisez ceux de Phrase, ou combinez les deux.<br><br>Chaque \u00e9l\u00e9ment de contenu trait\u00e9 alimente notre base de donn\u00e9es exclusive\u00a0: ce qui fonctionne sur chaque march\u00e9, aupr\u00e8s de chaque public et dans chaque contexte. \u00c0 chaque utilisation, son impact s&rsquo;amplifie, transformant la langue d&rsquo;un centre de co\u00fbts en un avantage concurrentiel mesurable.<\/p>\n\n\n\n<p class=\"has-blue-70-color has-text-color has-link-color wp-elements-99d6f5378d2cfc0a9c18621c252bd384\"><strong>98\u00a0% des acheteurs professionnels s&rsquo;attendent d\u00e9sormais \u00e0 ce que leur plateforme de contenu int\u00e8gre l&rsquo;IA (<a href=\"https:\/\/slator.com\/content-transformation-new-rules-31bn-industry\/\">Slator 2025<\/a>). <\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-blue-90-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignfull has-text-align-center has-white-color has-text-color has-link-color wp-elements-65a4dfed2497518c7aa0d1b56cd95d36\" id=\"h-the-safe-way-to-deploy-an-llm\">La m\u00e9thode s\u00fbre pour d\u00e9ployer un LLM<\/h2>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-b1f6043193a8d4ddf68a7930fd444beb\">Les grands mod\u00e8les de langage sont puissants, et leur d\u00e9ploiement \u00e0 l&rsquo;\u00e9chelle de l&rsquo;entreprise exige bien plus que de la rapidit\u00e9. Phrase int\u00e8gre l&rsquo;IA dans les garde-fous dont votre organisation a besoin\u00a0: des guides de style qui garantissent la coh\u00e9rence de la voix de la marque, des contr\u00f4les qualit\u00e9 qui d\u00e9tectent les probl\u00e8mes avant la publication, des r\u00e8gles de conformit\u00e9 qui appliquent automatiquement les exigences r\u00e9glementaires propres \u00e0 chaque march\u00e9, ainsi que des contr\u00f4les de gouvernance qui rassurent vos \u00e9quipes juridiques et de gestion des risques. Vous b\u00e9n\u00e9ficiez de la rapidit\u00e9 de l&rsquo;IA tout en disposant de contr\u00f4les qui garantissent la s\u00e9curit\u00e9 de son d\u00e9ploiement.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-blue-10-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-right is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:41.9672131148%\">\n<h2 class=\"wp-block-heading has-extra-large-font-size\" id=\"h-phrase-recognized-as-a-leader-in-the-forrester-wave-q3-2025\">Phrase a \u00e9t\u00e9 d\u00e9sign\u00e9 comme leader dans le rapport Forrester Wave\u2122, Q3 2025<\/h2>\n\n\n\n<p>Nous avons obtenu les meilleurs scores possibles dans 21 des 26\u00a0crit\u00e8res, \u00e9tablissant la r\u00e9f\u00e9rence pour la technologie linguistique d&rsquo;entreprise.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"462\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Forrester-Wave-homepage-image-V1.png\" alt=\"Image d&apos;accueil du Forrester Wave V1\" class=\"wp-image-117619\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Forrester-Wave-homepage-image-V1.png 772w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Forrester-Wave-homepage-image-V1-300x180.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Forrester-Wave-homepage-image-V1-768x460.png 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/resources\/forrester-wave-translation-management-systems-q3-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-phrase-green-background-color has-background has-background-images has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/woman-ipad-background.jpg.webp);background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\"><div class=\"glide wp-block-phrase-com-testimonials\"><div class=\"glide__track\" data-glide-el=\"track\"><div class=\"glide__slides\">\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<p>Sans Phrase, <a href=\"https:\/\/phrase.com\/fr\/customers\/deliveroo\/\">Deliveroo<\/a> n\u2019aurait tout simplement pas de processus de localisation. En choisissant Phrase Localization Platform, nous avons pu centraliser les processus et garantir la coh\u00e9rence pour tous les types de contenu. Plus important encore, gr\u00e2ce \u00e0 Phrase, nous avons pu am\u00e9liorer les d\u00e9lais de mise sur le march\u00e9 et la satisfaction client dans les nouvelles zones g\u00e9ographiques.<\/p>\n\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/CristinaMG-150x150.jpg\" class=\"wp-block-phrase-com-testimonial__author-avatar\" alt=\"Photo of Cristina Mar\u00edn\" \/>\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"121\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo-logo.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of Deliveroo\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo-logo.png 314w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo-logo-300x121.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tCristina Mar\u00edn\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tResponsable localisation senior chez Deliveroo\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<p><a href=\"https:\/\/phrase.com\/fr\/customers\/what3words\/\">What3Words<\/a> a \u00e9tudi\u00e9 diff\u00e9rentes solutions de localisation, mais Phrase s\u2019est impos\u00e9 comme un choix \u00e9vident. Gr\u00e2ce \u00e0 Phrase, nous avons acquis davantage de contr\u00f4le sur nos calendriers. Les \u00e9quipes linguistiques sont capables de mener \u00e0 bien une t\u00e2che de localisation en \u00e0 peine une semaine. C\u2019est 100\u00a0% garanti\u00a0!<\/p>\n\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/jamie-brown-150x150.png\" class=\"wp-block-phrase-com-testimonial__author-avatar\" alt=\"Photo of Jamie Brown\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/jamie-brown-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/jamie-brown.png 215w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"118\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of what3words\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo.png 337w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo-300x118.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tJamie Brown\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tDirecteur des services linguistiques chez what3words\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\tPhrase donne \u00e0 <a href=\"https:\/\/phrase.com\/fr\/customers\/zendesk\/\">Zendesk<\/a> la capacit\u00e9 d\u2019automatiser de nombreux processus, nous permettant d\u2019utiliser efficacement les solutions bas\u00e9es sur l&rsquo;IA. Gr\u00e2ce \u00e0 l&rsquo;automatisation mise en place, nous sommes en mesure de continuer \u00e0 faire \u00e9voluer nos op\u00e9rations tout en am\u00e9liorant la qualit\u00e9.\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-150x150.jpg\" class=\"wp-block-phrase-com-testimonial__author-avatar\" alt=\"Photo of Yoko Drain\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-150x150.jpg 150w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-300x300.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-1024x1024.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-768x768.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-1536x1536.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-2048x2048.jpg 2048w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/YokoDrain-scaled-e1723222678997.jpg 100w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-300x300.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of Zendesk &#8211; IA\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-300x300.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo.png 512w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tYoko Drain\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\t&#8211; Directrice g\u00e9n\u00e9rale de l\u2019internationalisation produit chez Zendesk\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<em>Nous avions besoin d&rsquo;am\u00e9liorer la fa\u00e7on dont nous soutenions les \u00e9quipes internationales tant en termes de rapidit\u00e9 que de valeur strat\u00e9gique. Une excellente exp\u00e9rience client n\u00e9cessite de la coh\u00e9rence. La terminologie doit \u00eatre identique dans les contenus marketing, commerciaux et de formation. Nous souhaitions adopter une approche plus coh\u00e9rente qui nous permette d&rsquo;aligner nos messages, quel que soit le point de contact, des campagnes jusqu&rsquo;aux conversations avec les clients.<\/em>\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/Copy-of-Charlie_Keating_0054-Edit-1_WEB_ONLY_DO_NOT_PRINT-2-e1758717624464-150x150.jpg\" class=\"wp-block-phrase-com-testimonial__author-avatar\" alt=\"Photo of Charlie Keating\" \/>\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"116\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital.png\" class=\"wp-block-phrase-com-testimonial__author-company-logo\" alt=\"Logo of Pega\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital.png 976w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital-300x116.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital-768x297.png 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tCharlie Keating\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\t\u00a0Directeur monde de la localisation chez Pega\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div><\/div>\t<div class=\"wp-block-phrase-com-testimonials__carousel-controls\">\n\t\t<div class=\"wp-block-phrase-com-testimonials__carousel-progress-bar\"><\/div>\n\t\t<div class=\"glide__arrows wp-block-phrase-com-testimonials__carousel-arrows\" data-glide-el=\"controls\">\n\t\t\t<button type=\"button\" class=\"glide__arrow wp-block-phrase-com-testimonials__carousel-arrow\" data-glide-dir=\"<\">\n\t\t\t\t<svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg>\n\t\t\t\t<span class=\"screen-reader-text\">Previous<\/span>\n\t\t\t<\/button>\n\t\t\t<button type=\"button\" class=\"glide__arrow wp-block-phrase-com-testimonials__carousel-arrow\" data-glide-dir=\"&gt;\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m11.809 11-3.01-3.036.916-.924L13.64 11l-3.925 3.96-.915-.924L11.808 11Z\"\/><\/svg>\n\t\t\t\t<span class=\"screen-reader-text\">Next<\/span>\n\t\t\t<\/button>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"glide__bullets wp-block-phrase-com-testimonials__company-logos\" data-glide-el=\"controls[nav]\">\n\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"glide__bullet wp-block-phrase-com-testimonials__company-logo\" data-glide-dir=\"=0\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"121\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo-logo.png\" class=\"attachment-300x300 size-300x300\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo-logo.png 314w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo-logo-300x121.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"glide__bullet wp-block-phrase-com-testimonials__company-logo\" data-glide-dir=\"=1\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"118\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo.png\" class=\"attachment-300x300 size-300x300\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo.png 337w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/what3words-logo-300x118.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"glide__bullet wp-block-phrase-com-testimonials__company-logo\" data-glide-dir=\"=2\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-300x300.png\" class=\"attachment-300x300 size-300x300\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-300x300.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/08\/zendesk-logo.png 512w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"glide__bullet wp-block-phrase-com-testimonials__company-logo\" data-glide-dir=\"=3\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"116\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital.png\" class=\"attachment-300x300 size-300x300\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital.png 976w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital-300x116.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Pega-Logos-horizontal_navymint_digital-768x297.png 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t<\/button>\n\t\t\t\t\t\t<\/div>\n\t<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-blue-color has-text-color has-link-color wp-elements-a70fd2741f4a407391f93f342516936e\"><strong><strong>UN IMPACT MESURABLE<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-how-enterprises-use-phrase\"><strong><strong><strong><strong><strong><strong><strong><strong>Comment les entreprises utilisent Phrase<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide has-white-transparent-background-color has-background is-layout-flex wp-container-core-columns-is-layout-74d018ca wp-block-columns-is-layout-flex\" style=\"border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-left-radius:8px;border-bottom-right-radius:8px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-left-radius:8px;border-bottom-right-radius:8px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2e32d5a65acb56b4efafb61ac189a347\">T\u00c9MOIGNAGE CLIENT<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-extra-large-font-size\">Deliveroo<\/p>\n\n\n\n<p class=\"has-indigo-30-color has-text-color has-link-color has-small-font-size wp-elements-0d99a27dd710bcd6055c14f1244e50bf\"><strong>170\u00a0000 partenaires dans la restauration et l&rsquo;alimentation, 10\u00a0march\u00e9s<\/strong><\/p>\n<\/div>\n\n\n\n<p>Gr\u00e2ce \u00e0 l&rsquo;int\u00e9gration de Figma, les d\u00e9lais de r\u00e9alisation des projets ont \u00e9t\u00e9 r\u00e9duits de 4 jours maximum. Les responsables de la localisation gagnent entre 35 et 40\u00a0% du temps qu&rsquo;ils consacraient auparavant \u00e0 la gestion de projet. Une localisation coh\u00e9rente et centralis\u00e9e dans 10\u00a0langues pour plus de 3\u00a0500\u00a0collaborateurs \u00e0 travers le monde<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-dark-green-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/customers\/deliveroo\/\">Lire l&rsquo;\u00e9tude de cas Deliveroo<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-left-radius:8px;border-top-right-radius:8px;border-bottom-left-radius:8px;border-bottom-right-radius:8px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--10)\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2e32d5a65acb56b4efafb61ac189a347\">T\u00c9MOIGNAGE CLIENT<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-extra-large-font-size\">What3Words<\/p>\n\n\n\n<p class=\"has-indigo-30-color has-text-color has-link-color has-small-font-size wp-elements-78bd25db9d3eb9455b58b06702e963a4\"><strong>Plus de 60\u00a0langues, environ 100\u00a0traducteurs ind\u00e9pendants<\/strong><\/p>\n<\/div>\n\n\n\n<p>Adaptation de 4 \u00e0 60 langues sans alourdir la charge administrative. R\u00e9duction de 25\u00a0% du temps consacr\u00e9 aux t\u00e2ches administratives. Jusqu&rsquo;\u00e0 10\u00a0heures gagn\u00e9es par mise \u00e0 jour d&rsquo;application \u2014 chaque nouveau pack de lancement linguistique \u00e9tant finalis\u00e9 en 5 \u00e0 6 semaines.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-dark-blue-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/customers\/what3words\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lire l&rsquo;\u00e9tude de cas what3words<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-faqs-about-phrase\">Questions fr\u00e9quentes sur la plateforme Phrase.<\/h2>\n\n\n\n<div class=\"wp-block-wearerequired-accordion alignwide\">\n<div id=\"acc-comment-la-plateforme-phrase-gere-t-elle-la-gouvernance-de-lia\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Comment la plateforme Phrase g\u00e8re-t-elle la gouvernance de l&rsquo;IA\u00a0?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>La qualit\u00e9 de chaque traduction assist\u00e9e par l&rsquo;IA est automatiquement \u00e9valu\u00e9e. C&rsquo;est vous qui fixez les crit\u00e8res de qualit\u00e9\u00a0: ce qui est publi\u00e9, ce qui est soumis \u00e0 r\u00e9vision et ce qui est mis en attente. Chaque d\u00e9cision est consign\u00e9e\u00a0: quel moteur, quel score, quelle r\u00e8gle, quel r\u00e9viseur. Les \u00e9quipes charg\u00e9es de la conformit\u00e9 et de la s\u00e9curit\u00e9 disposent de pistes d&rsquo;audit compl\u00e8tes sans avoir \u00e0 les compiler manuellement.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-la-plateforme-phrase-remplace-t-elle-nos-outils-actuels-ou-vient-elle-sy-ajouter\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">La plateforme Phrase remplace-t-elle nos outils actuels ou vient-elle s&rsquo;y ajouter\u00a0?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Phrase peut faire les deux. De nombreuses entreprises regroupent leurs diff\u00e9rents prestataires et outils de localisation sur Phrase, ce qui leur permet de r\u00e9duire le co\u00fbt total de possession et d&rsquo;obtenir une vue d&rsquo;ensemble de la qualit\u00e9, des co\u00fbts et du rendement. Phrase se connecte \u00e0 plus de 50\u00a0plateformes de contenu et de d\u00e9veloppement gr\u00e2ce \u00e0 des int\u00e9grations natives, et un \u00e9cosyst\u00e8me de solutions propos\u00e9es par des partenaires certifi\u00e9s \u00e9largit encore ses capacit\u00e9s, sans que vous ayez \u00e0 refondre votre infrastructure.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-ne-pourrait-on-pas-simplement-utiliser-lia-pour-traduire-nos-contenus\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Ne pourrait-on pas simplement utiliser l&rsquo;IA pour traduire nos contenus\u00a0?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Vous pourriez, mais une IA g\u00e9n\u00e9raliste ne fait que vous donner des mots. Phrase est une plateforme sp\u00e9cialement con\u00e7ue pour exploiter l&rsquo;IA dans le domaine linguistique\u00a0; elle int\u00e8gre la voix de votre marque, le contexte culturel et les normes du march\u00e9 \u00e0 chaque contenu qu&rsquo;elle traite. Elle relie vos outils existants et vos agents d&rsquo;IA au sein d&rsquo;un processus de contenu unique, de sorte que la traduction, l&rsquo;adaptation et l&rsquo;\u00e9valuation de la qualit\u00e9 s&rsquo;effectuent automatiquement \u00e0 tous les niveaux de votre infrastructure. L&rsquo;IA est int\u00e9gr\u00e9e \u00e0 chaque \u00e9tape, et elle devient plus intelligente \u00e0 chaque projet. Ce n&rsquo;est pas quelque chose qu&rsquo;un bouton de traduction ou un mod\u00e8le g\u00e9n\u00e9raliste peut reproduire. Phrase vous permet de mettre facilement \u00e0 profit les derni\u00e8res avanc\u00e9es en mati\u00e8re d&rsquo;IA pour vos contenus internationaux.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-quelles-normes-de-securite-et-de-conformite-la-plateforme-phrase-respecte-t-elle\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Quelles normes de s\u00e9curit\u00e9 et de conformit\u00e9 la plateforme Phrase respecte-t-elle\u00a0?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Conforme aux normes ISO 27001, SOC 2 Type I (bient\u00f4t Type II) et au RGPD. Des centres de donn\u00e9es situ\u00e9s aux \u00c9tats-Unis et en Europe, avec une localisation des donn\u00e9es contr\u00f4l\u00e9e par le client. Un contr\u00f4le d&rsquo;acc\u00e8s bas\u00e9 sur les r\u00f4les. Un questionnaire de s\u00e9curit\u00e9 disponible sur demande. Pour en savoir plus, consultez notre <a href=\"https:\/\/trust.phrase.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centre de confiance<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-qui-dans-notre-entreprise-utiliserait-phrase\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Qui dans notre entreprise utiliserait Phrase\u00a0?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Phrase profite \u00e0 l&rsquo;ensemble de l&rsquo;entreprise, et pas seulement \u00e0 l&rsquo;\u00e9quipe de localisation. Les \u00e9quipes charg\u00e9es de la localisation et du contenu utilisent la plateforme quotidiennement. Les d\u00e9veloppeurs et les agents d&rsquo;IA communiquent via les API, le MCP et les int\u00e9grations entre agents. Les \u00e9quipes marketing et produit acc\u00e8dent au contenu localis\u00e9 via les outils qu&rsquo;elles utilisent d\u00e9j\u00e0. Les dirigeants b\u00e9n\u00e9ficient d&rsquo;une vue d&rsquo;ensemble sur les co\u00fbts, la qualit\u00e9 et le rendement sur tous les march\u00e9s. Plus vous utilisez Phrase pour g\u00e9rer votre activit\u00e9, plus le syst\u00e8me accumule de donn\u00e9es et plus le retour sur est important.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-comment-la-plateforme-phrase-reduit-elle-les-couts-au-dela-de-lia\" tabindex=\"-1\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">Comment la plateforme Phrase r\u00e9duit-elle les co\u00fbts au-del\u00e0 de l&rsquo;IA\u00a0?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-wearerequired-accordion-content-is-layout-flow\">\n<p>Gr\u00e2ce \u00e0 trois leviers. L&rsquo;IA et l&rsquo;automatisation intelligente remplacent partout les processus manuels co\u00fbteux. Les contenus valid\u00e9s ne sont jamais retraduits. La consolidation des plateformes permet de remplacer plusieurs contrats avec diff\u00e9rents fournisseurs par un seul. Un \u00e9cosyst\u00e8me d&rsquo;int\u00e9grations certifi\u00e9es relie vos outils existants, ce qui leur conf\u00e8re une plus grande valeur. Et chaque \u00e9l\u00e9ment de contenu trait\u00e9 contribue \u00e0 enrichir une base de connaissances qui permet de r\u00e9duire encore davantage les co\u00fbts \u00e0 chaque cycle.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-black-color has-yellow-background-color has-text-color has-background has-link-color wp-elements-d182690846df546342d501c7b25be876 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--56)\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-see-what-phrase-means-for-your-business\"><strong><strong><strong>D\u00e9couvrez ce que Phrase peut apporter \u00e0 votre entreprise<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Chaque entreprise est diff\u00e9rente. Laissez-nous vous pr\u00e9senter le dossier commercial adapt\u00e9 \u00e0 votre entreprise.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Parlez-nous<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-black-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/resources\/forrester-wave-translation-management-systems-q3-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lire le rapport Forrester<\/a><\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Phrase pour les dirigeants Le dossier commercial pour l&rsquo;intelligence linguistique La plupart des entreprises sous-estiment ce qu&rsquo;implique r\u00e9ellement la gestion de contenu \u00e0 l&rsquo;\u00e9chelle mondiale. La traduction n&rsquo;est que le d\u00e9but. La culture, la qualit\u00e9, la gouvernance de l&rsquo;IA et l&rsquo;intelligence qui se renforce au fil du temps\u00a0: c&rsquo;est l\u00e0 que r\u00e9side votre v\u00e9ritable avantage. [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":142967,"parent":28633,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-refresh","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-144910","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/144910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/comments?post=144910"}],"version-history":[{"count":4,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/144910\/revisions"}],"predecessor-version":[{"id":146047,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/144910\/revisions\/146047"}],"up":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/28633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/media\/142967"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/media?parent=144910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}