{"id":150221,"date":"2026-07-29T16:06:33","date_gmt":"2026-07-29T14:06:33","guid":{"rendered":"https:\/\/phrase.com\/acheter-ou-construire\/"},"modified":"2026-08-18T17:12:56","modified_gmt":"2026-08-18T15:12:56","slug":"buy-or-build","status":"publish","type":"page","link":"https:\/\/phrase.com\/fr\/buy-or-build\/","title":{"rendered":"Acheter ou d\u00e9velopper"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-header-hero has-white-color has-white-background-color has-text-color has-background has-link-color has-background-images wp-elements-8ca6c5d3e7c17cfbf566c584769a0d14 is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--56);padding-bottom:var(--wp--preset--spacing--56);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/phrase-header-blue.jpg.webp);background-position:0% 100%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/phrase.com\/fr\/home\/\">Home<\/a><\/span> | <span class=\"breadcrumb_last\" aria-current=\"page\">Acheter ou d\u00e9velopper<\/span><\/span><\/div>\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4513c74a wp-block-group-is-layout-constrained\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\" \/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1 \"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phrase.com\/fr\/buy-or-build\/#acheter-ou-developper\">Acheter ou d\u00e9velopper<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phrase.com\/fr\/buy-or-build\/#lanalyse-de-rentabilite\">L\u2019analyse de rentabilit\u00e9<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phrase.com\/fr\/buy-or-build\/#la-position-de-phrase\">La position de Phrase<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phrase.com\/fr\/buy-or-build\/#lavantage-de-lecosysteme\">L\u2019avantage de l\u2019\u00e9cosyst\u00e8me<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phrase.com\/fr\/buy-or-build\/#le-cadre-decisionnel\">Le cadre d\u00e9cisionnel<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phrase.com\/fr\/buy-or-build\/#lecons-des-dirigeants\">Le\u00e7ons des dirigeants<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/phrase.com\/fr\/buy-or-build\/#perspectives-client\">Perspectives client<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/phrase.com\/fr\/buy-or-build\/#dans-la-presse\">Dans la presse<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/phrase.com\/fr\/buy-or-build\/#de-phrase\">DE PHRASE<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/phrase.com\/fr\/buy-or-build\/#points-de-vue-daposexperts-podcast-in-other-words\">Points de vue d&apos;experts (Podcast In other words)<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/phrase.com\/fr\/buy-or-build\/#perspectives-clients\">Perspectives clients<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading has-text-align-left has-gigantic-font-size\" id=\"h-acheter-ou-developper\" style=\"font-style:normal;font-weight:400\"><span class=\"ez-toc-section\" id=\"acheter-ou-developper\"><\/span>Acheter ou d\u00e9velopper<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left\">Pourquoi les entreprises ont besoin de plateformes con\u00e7ues pour la gestion mondiale du contenu, et pourquoi d\u00e9velopper \u00e0 partir de z\u00e9ro cr\u00e9e plus de risques que cela n\u2019en r\u00e9sout.<\/p>\n\n\n\n<p class=\"has-grey-30-color has-text-color has-link-color has-tiny-font-size wp-elements-70ff1b0cd32eee0c188fa62400cfdef3\">Phrase  \u00b7  Derni\u00e8re mise \u00e0 jour le 29 juillet 2026<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"stat-bar-block\">\n  <div class=\"stat-bar-grid\">\n    <div class=\"stat-bar-item\">\n      <div class=\"stat-bar-number\">80\u00a0%<\/div>\n      <p class=\"stat-bar-desc\">des projets d\u2019IA en entreprise ne parviennent pas \u00e0 produire la valeur commerciale pr\u00e9vue<\/p>\n      <a href=\"https:\/\/www.rand.org\/pubs\/presentations\/PTA2680-1.html\" class=\"stat-bar-source\" target=\"_blank\" rel=\"noopener\">RAND Corporation, 2025<\/a>\n    <\/div>\n    <div class=\"stat-bar-item\">\n      <div class=\"stat-bar-number\">2\u00d7<\/div>\n      <p class=\"stat-bar-desc\">plus de succ\u00e8s pour les solutions dirig\u00e9es par un prestataire par rapport aux d\u00e9veloppements internes<\/p>\n      <a href=\"https:\/\/fortune.com\/2025\/08\/18\/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo\/\" class=\"stat-bar-source\" target=\"_blank\" rel=\"noopener\">MIT NANDA Initiative<\/a>\n    <\/div>\n    <div class=\"stat-bar-item\">\n      <div class=\"stat-bar-number\">60\u00a0%<\/div>\n      <p class=\"stat-bar-desc\">des DSI d\u00e9clarent que la dette technique a augment\u00e9 sur 3 ans<\/p>\n      <a href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-digital\/our-insights\/tech-debt-reclaiming-tech-equity\" class=\"stat-bar-source\" target=\"_blank\" rel=\"noopener\">McKinsey<\/a>\n    <\/div>\n    <div class=\"stat-bar-item\">\n      <div class=\"stat-bar-number\">21\/26<\/div>\n      <p class=\"stat-bar-desc\">scores les plus \u00e9lev\u00e9s possibles, Forrester Wave TMS T3 2025<\/p>\n      <a href=\"https:\/\/phrase.com\/fr\/resources\/forrester-wave-translation-management-systems-q3-2025\/\">Forrester Wave<\/a>\n    <\/div>\n  <\/div>\n<\/div>\n\n<style>\n.stat-bar-block {\n  font-family: 'Inter', Helvetica, sans-serif;\n  border-top: 1px solid #dfdfdf;\n  border-bottom: 1px solid #dfdfdf;\n  border-left: 1px solid #dfdfdf;\n  border-right: 1px solid #dfdfdf;\n}\n\n.stat-bar-grid {\n  display: grid;\n  grid-template-columns: repeat(4, 1fr);\n}\n\n.stat-bar-item {\n  background: #fafbff;\n  border-right: 1px solid #dfdfdf;\n  padding: 32px 28px;\n}\n\n.stat-bar-item:last-child {\n  border-right: none;\n}\n\n.stat-bar-number {\n  font-size: 40px;\n  font-weight: 700;\n  line-height: 1.1;\n  color: #181818;\n  margin-bottom: 12px;\n}\n\n.stat-bar-desc {\n  font-size: 15px;\n  line-height: 1.45;\n  color: #181818;\n  margin: 0 0 14px;\n}\n\n.stat-bar-source {\n  font-size: 14px;\n  font-weight: 500;\n  color: #1080fc;\n  text-decoration: none;\n}\n\n.stat-bar-source:hover {\n  text-decoration: underline;\n}\n\n@media (max-width: 900px) {\n  .stat-bar-grid {\n    grid-template-columns: repeat(2, 1fr);\n  }\n  .stat-bar-item:nth-child(2) {\n    border-right: none;\n  }\n  .stat-bar-item:nth-child(1),\n  .stat-bar-item:nth-child(2) {\n    border-bottom: 1px solid #dfdfdf;\n  }\n}\n\n@media (max-width: 600px) {\n  .stat-bar-grid {\n    grid-template-columns: 1fr;\n  }\n  .stat-bar-item {\n    border-right: none;\n    border-bottom: 1px solid #dfdfdf;\n  }\n  .stat-bar-item:last-child {\n    border-bottom: none;\n  }\n}\n<\/style>\n<\/div>\n\n\n\n<div data-phrase-toc-group=\"1\" class=\"wp-block-group alignfull phrase-com-sticky-columns has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);flex-basis:66.66%\">\n<p>Les entreprises doivent acheter l\u2019infrastructure de la plateforme et ne d\u00e9velopper que les capacit\u00e9s qui cr\u00e9ent un avantage concurrentiel. La plupart des initiatives d\u2019IA n\u2019atteignent jamais la phase de production. Les organisations qui r\u00e9ussissent s\u00e9parent l\u2019infrastructure qu\u2019elles ach\u00e8tent de l\u2019intelligence qu\u2019elles d\u00e9veloppent en s\u2019appuyant sur celle-ci.<\/p>\n\n\n\n<p>Les recherches de <a href=\"https:\/\/www.rand.org\/pubs\/presentations\/PTA2680-1.html\" target=\"_blank\" rel=\"noreferrer noopener\">RAND Corporation<\/a> indiquent que 80\u00a0% des projets d\u2019IA ne parviennent pas \u00e0 livrer la valeur commerciale pr\u00e9vue.\u00a0<a href=\"https:\/\/fortune.com\/2025\/08\/18\/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo\/\" target=\"_blank\" rel=\"noreferrer noopener\">MIT<\/a> a constat\u00e9 que les solutions dirig\u00e9es par un prestataire r\u00e9ussissent \u00e0 un taux environ deux fois sup\u00e9rieur \u00e0 celui des d\u00e9veloppements internes. L\u2019\u00e9cart entre une d\u00e9monstration fonctionnelle et un syst\u00e8me de qualit\u00e9 production est l\u00e0 o\u00f9 la majorit\u00e9 des projets internes stagnent.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading has-blue-color has-text-color has-link-color has-medium-font-size wp-elements-2bef9bd6ee666bc1fb35c5059cb31eed\" id=\"h-l-analyse-de-rentabilite\"><strong>L\u2019analyse de rentabilit\u00e9<\/strong><\/h3>\n\n\n\n<p class=\"has-larger-font-size\"><strong>Pourquoi les d\u00e9veloppements internes \u00e9chouent \u00e0 grande \u00e9chelle<\/strong><\/p>\n\n\n\n<p>La plupart des entreprises qui d\u00e9veloppent une infrastructure de contenu en interne sous-estiment ce \u00e0 quoi elles s\u2019engagent. L\u2019investissement initial est rarement le probl\u00e8me. C\u2019est le co\u00fbt de possession cumul\u00e9 qui suit.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"has-large-font-size\"><strong>Le co\u00fbt cach\u00e9 du d\u00e9veloppement en interne<\/strong><\/p>\n\n\n\n<p>L\u2019IA a rendu la cr\u00e9ation de prototypes de syst\u00e8mes de contenu faussement simple. Les \u00e9quipes d\u2019ing\u00e9nierie se connectent \u00e0 un grand mod\u00e8le de langue, cr\u00e9ent une d\u00e9monstration fonctionnelle et pr\u00e9sentent quelque chose qui semble pr\u00eat pour la production. Mais exploiter ce syst\u00e8me \u00e0 travers diff\u00e9rents march\u00e9s, langues, environnements r\u00e9glementaires et types de contenu \u00e0 l\u2019\u00e9chelle de l\u2019entreprise est un d\u00e9fi fondamentalement diff\u00e9rent. Les organisations qui d\u00e9veloppent tout elles-m\u00eames ne se contentent pas de prendre en charge les logiciels. Elles assument chaque d\u00e9cision li\u00e9e aux logiciels, tant qu\u2019ils fonctionnent.<\/p>\n\n\n\n<p>Lorsque vous d\u00e9veloppez, la facture arrive plus tard. Les \u00e9quipes de direction ne pr\u00e9voient pas de budget pour l\u2019\u00e9ternit\u00e9. La r\u00e9glementation change, les architectes d\u2019origine partent et l\u2019organisation h\u00e9rite de syst\u00e8mes sans le contexte expliquant pourquoi ils ont \u00e9t\u00e9 con\u00e7us de cette mani\u00e8re. Cette dette ne se limite pas au code. Elle est organisationnelle. Revenir sur des d\u00e9cisions de d\u00e9veloppement exige un leadership interfonctionnel et une marge de man\u0153uvre \u00e0 long terme que la plupart des \u00e9quipes n\u2019ont pas.<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\">\n\n\n<div style=\"display: flex; gap: 1rem;flex-wrap: wrap;margin: 0 0 2rem;font-family: &apos;Inter&apos;, sans-serif\">\n\n  <div style=\"flex: 1;min-width: 240px;background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;padding: 1.5rem;border-left: 4px solid #6255f1\">\n    <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #181818;margin: 0 0 0.5rem;font-size: 2rem\">47\u00a0%<\/p>\n    <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818;margin: 0 0 0.75rem\">des DSI pr\u00e9voient de d\u00e9passer leur budget au cours des 18 prochains mois<\/p>\n    <a href=\"https:\/\/www.mckinsey.com\/capabilities\/tech-and-ai\/our-insights\/tech-debt-reclaiming-tech-equity\" target=\"_blank\" rel=\"noopener\" style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 600;color: #1080fc;text-decoration: none\">McKinsey<\/a>\n  <\/div>\n\n  <div style=\"flex: 1;min-width: 240px;background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;padding: 1.5rem;border-left: 4px solid #6255f1\">\n    <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #181818;margin: 0 0 0.5rem;font-size: 2rem\">20 \u00e0 40\u00a0%<\/p>\n    <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818;margin: 0 0 0.75rem\">de la valeur totale du parc technologique estim\u00e9e comme dette technique par les DSI<\/p>\n    <a href=\"https:\/\/www.mckinsey.com\/capabilities\/tech-and-ai\/our-insights\/tech-debt-reclaiming-tech-equity\" target=\"_blank\" rel=\"noopener\" style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 600;color: #1080fc;text-decoration: none\">McKinsey<\/a>\n  <\/div>\n\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"has-large-font-size\"><strong>Pourquoi les entreprises continuent de red\u00e9velopper ce qui existe d\u00e9j\u00e0<\/strong><\/p>\n\n\n\n<p>La premi\u00e8re erreur que commettent les dirigeants est de croire que leur probl\u00e8me est unique et que personne n\u2019a \u00e9t\u00e9 confront\u00e9 au m\u00eame d\u00e9fi. Dans la plupart des cas, le probl\u00e8me a d\u00e9j\u00e0 \u00e9t\u00e9 r\u00e9solu par des plateformes existantes. Sans plateforme, chaque d\u00e9fi semble n\u00e9cessiter une r\u00e9ponse sur mesure. Cela cr\u00e9e une charge de maintenance insoutenable et fragmente la qualit\u00e9, la gouvernance et le reporting sur les diff\u00e9rents march\u00e9s.<\/p>\n\n\n\n<p id=\"h-\">La deuxi\u00e8me erreur consiste \u00e0 traiter le d\u00e9veloppement comme un investissement ponctuel. Les d\u00e9veloppements internes entra\u00eenent des co\u00fbts continus li\u00e9s \u00e0 la dette technique, au support, \u00e0 la disponibilit\u00e9 et au d\u00e9veloppement continu. Traiter un d\u00e9veloppement comme un projet plut\u00f4t que comme un engagement op\u00e9rationnel permanent finit toujours par cr\u00e9er de la frustration entre les responsables technologiques et le directeur financier, car les co\u00fbts ne disparaissent jamais du bilan.<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\">\n\n\n<div style=\"font-family: &apos;Inter&apos;, sans-serif;background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;padding: 1.5rem;border-left: 4px solid #6255f1;margin: 0 0 2rem\">\n  <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #181818;margin: 0 0 0.5rem;font-size: 2rem\">80\u00a0%<\/p>\n  <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818;margin: 0 0 0.75rem\">des projets d\u2019IA \u00e9chouent \u00e0 livrer la valeur commerciale pr\u00e9vue \u2014 un taux d\u2019\u00e9chec environ deux fois sup\u00e9rieur \u00e0 celui des projets technologiques non li\u00e9s \u00e0 l\u2019IA<\/p>\n  <a href=\"https:\/\/www.rand.org\/pubs\/presentations\/PTA2680-1.html\" target=\"_blank\" rel=\"noopener\" style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 600;color: #1080fc;text-decoration: none\">RAND Corporation, 2025<\/a>\n<\/div>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"has-large-font-size\"><strong>Ce que les entreprises perdent en maintenant leur infrastructure<\/strong><\/p>\n\n\n\n<p>Chaque heure d\u2019ing\u00e9nierie pass\u00e9e \u00e0 maintenir un syst\u00e8me d\u00e9velopp\u00e9 en interne est une heure non consacr\u00e9e au travail qui diff\u00e9rencie l\u2019entreprise. Le co\u00fbt d\u2019opportunit\u00e9 est invisible au bilan mais visible dans la vitesse \u00e0 laquelle les concurrents atteignent de nouveaux march\u00e9s, lancent de nouveaux types de contenu et r\u00e9agissent aux \u00e9volutions r\u00e9glementaires. La question n\u2019est pas de savoir si votre \u00e9quipe peut d\u00e9velopper cela. Il s\u2019agit de d\u00e9terminer si le fait de d\u00e9velopper ce syst\u00e8me repr\u00e9sente l\u2019usage le plus rentable de leur temps.<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\">\n\n\n<div style=\"font-family: &apos;Inter&apos;, sans-serif;background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;padding: 1.5rem;border-left: 4px solid #6255f1;margin: 0 0 2rem\">\n  <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #181818;margin: 0 0 0.5rem;font-size: 2rem\">50\u00a0%<\/p>\n  <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818;margin: 0 0 0.75rem\">plus de temps d\u2019ing\u00e9nierie disponible pour le travail de soutien \u00e0 l\u2019activit\u00e9 lorsque les organisations g\u00e8rent activement la dette technique<\/p>\n  <a href=\"https:\/\/www.mckinsey.com\/capabilities\/tech-and-ai\/our-insights\/tech-debt-reclaiming-tech-equity\" target=\"_blank\" rel=\"noopener\" style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 600;color: #1080fc;text-decoration: none\">McKinsey<\/a>\n<\/div>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading has-blue-color has-text-color has-link-color has-medium-font-size wp-elements-4e34cd07c285fdcbac0bccd6b291175f\" id=\"h-la-position-de-phrase\"><span class=\"ez-toc-section\" id=\"la-position-de-phrase\"><\/span><strong>La position de Phrase<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-larger-font-size\"><strong>Achetez l\u2019infrastructure. Cr\u00e9ez ce qui diff\u00e9rencie votre entreprise.<\/strong><\/p>\n\n\n\n<p><strong>Les entreprises doivent investir dans une infrastructure de plateforme sp\u00e9cialis\u00e9e et r\u00e9server le d\u00e9veloppement interne aux capacit\u00e9s qui cr\u00e9ent un avantage concurrentiel. L\u2019\u00e9cart entre une d\u00e9mo d\u2019IA fonctionnelle et un syst\u00e8me de niveau production, capable de g\u00e9rer la gouvernance, la conformit\u00e9, la qualit\u00e9 et des op\u00e9rations multi-march\u00e9s, est l\u00e0 o\u00f9 la plupart des projets internes \u00e9chouent.<\/strong><\/p>\n\n\n\n<p>L\u2019IA a rendu la cr\u00e9ation de prototypes de syst\u00e8mes de contenu faussement simple. Les \u00e9quipes d\u2019ing\u00e9nierie se connectent \u00e0 un grand mod\u00e8le linguistique, cr\u00e9ent une d\u00e9monstration fonctionnelle et pr\u00e9sentent quelque chose qui semble pr\u00eat pour la production. Mais exploiter ce syst\u00e8me \u00e0 travers diff\u00e9rents march\u00e9s, langues, environnements r\u00e9glementaires et types de contenu \u00e0 l\u2019\u00e9chelle de l\u2019entreprise est un d\u00e9fi fondamentalement diff\u00e9rent. Les organisations qui tentent de tout d\u00e9velopper elles-m\u00eames ne se contentent pas de prendre en charge les logiciels. Elles assument chaque d\u00e9cision li\u00e9e aux logiciels, tant qu\u2019ils fonctionnent.<\/p>\n\n\n\n<p>Une plateforme composable et ax\u00e9e sur une API supprime cette complexit\u00e9. Elle livre d\u00e8s le d\u00e9but gouvernance, qualit\u00e9, s\u00e9curit\u00e9 et \u00e9volutivit\u00e9. Les \u00e9quipes se concentrent sur le travail qui g\u00e9n\u00e8re des r\u00e9sultats pour l\u2019entreprise plut\u00f4t que de maintenir une infrastructure d\u00e9j\u00e0 con\u00e7ue et \u00e9prouv\u00e9e.<\/p>\n\n\n\n<p>Phrase appelle cela l\u2019intelligence linguistique. Il s\u2019agit du contexte accumul\u00e9, des normes de qualit\u00e9 et de la gouvernance qui rendent la sortie d\u2019IA de niveau entreprise, et cela se renforce avec chaque \u00e9l\u00e9ment de contenu que le syst\u00e8me traite. Cette intelligence n\u2019est pas quelque chose qu\u2019un meilleur mod\u00e8le vous offre gratuitement. C\u2019est quelque chose que vous d\u00e9veloppez, ajustez et am\u00e9liorez au fil des ann\u00e9es d\u2019utilisation. Elle n\u2019est pas portable. Et c\u2019est l\u2019actif qui justifie l\u2019investissement dans la plateforme.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\">\n\n\n<div style=\"font-family: &apos;Inter&apos;, sans-serif;background: #f3f3f3;border-radius: 12px;padding: 2rem;margin: 0 0 2rem\">\n  <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;font-size: 0.75rem;letter-spacing: 0.08em;text-transform: uppercase;color: #1080fc;margin: 0 0 1.25rem\">Points cl\u00e9s\u00a0:<\/p>\n  <ul style=\"margin: 0;padding: 0\">\n    <li style=\"display: flex; gap: 0.75rem;margin: 0 0 1rem;align-items: flex-start\">\n      <span style=\"color: #31d583;font-size: 1.1rem;flex-shrink: 0;margin-top: 2px\">\u2192<\/span>\n      <span style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818\">Achetez l\u2019infrastructure de la plateforme. Ne d\u00e9veloppez que ce qui diff\u00e9rencie votre entreprise.<\/span>\n    <\/li>\n    <li style=\"display: flex; gap: 0.75rem;margin: 0 0 1rem;align-items: flex-start\">\n      <span style=\"color: #31d583;font-size: 1.1rem;flex-shrink: 0;margin-top: 2px\">\u2192<\/span>\n      <span style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818\">L\u2019intelligence linguistique est le contexte et la gouvernance accumul\u00e9s qui rendent la sortie de l\u2019IA de niveau entreprise. Elle se renforce au fil du temps.<\/span>\n    <\/li>\n    <li style=\"display: flex; gap: 0.75rem;margin: 0 0 1rem;align-items: flex-start\">\n      <span style=\"color: #31d583;font-size: 1.1rem;flex-shrink: 0;margin-top: 2px\">\u2192<\/span>\n      <span style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818\">L\u2019\u00e9cart entre une d\u00e9monstration fonctionnelle et un syst\u00e8me de niveau production est l\u00e0 o\u00f9 les d\u00e9veloppements internes \u00e9chouent.<\/span>\n    <\/li>\n    <li style=\"display: flex; gap: 0.75rem;margin: 0 0 1rem;align-items: flex-start\">\n      <span style=\"color: #31d583;font-size: 1.1rem;flex-shrink: 0;margin-top: 2px\">\u2192<\/span>\n      <span style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818\">Le co\u00fbt n\u2019est pas celui du d\u00e9veloppement initial. Il s\u2019agit des ann\u00e9es pass\u00e9es \u00e0 maintenir des syst\u00e8mes que personne ne comprend enti\u00e8rement.<\/span>\n    <\/li>\n    <li style=\"display: flex; gap: 0.75rem;margin: 0 0 1rem;align-items: flex-start\">\n      <span style=\"color: #31d583;font-size: 1.1rem;flex-shrink: 0;margin-top: 2px\">\u2192<\/span>\n      <span style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818\">Les plateformes imposent une standardisation utile. Sans plateforme, chaque probl\u00e8me semble n\u00e9cessiter une solution personnalis\u00e9e.<\/span>\n    <\/li>\n    <li style=\"display: flex; gap: 0.75rem;align-items: flex-start\">\n      <span style=\"color: #31d583;font-size: 1.1rem;flex-shrink: 0;margin-top: 2px\">\u2192<\/span>\n      <span style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818\">Les \u00e9quipes qui adoptent une plateforme ne disparaissent pas. Elles sont red\u00e9ploy\u00e9es sur le travail qui cr\u00e9e de la valeur.<\/span>\n    <\/li>\n  <\/ul>\n<\/div>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\">\n\n<style>\n  .fw-card, .fw-card * { box-sizing: border-box; }\n  .fw-card { max-width: 100%; }\n  .fw-col { flex: 1; min-width: 280px; }\n  @media (max-width: 640px) {\n    .fw-card {\n      flex-direction: column !important;\n      padding: 1.25rem !important;\n    }\n    .fw-col {\n      min-width: 100% !important;\n      flex-basis: 100% !important;\n    }\n  }\n<\/style>\n<div class=\"fw-card\" style=\"display: flex; font-family: &apos;Inter&apos;, sans-serif;background: #f3f3f3;border-radius: 12px;padding: 2rem;margin: 0 0 2rem;gap: 2rem;align-items: flex-start;flex-wrap: wrap;width: 100%\">\n  <!-- Left column -->\n  <div class=\"fw-col\">\n    <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;font-size: 0.75rem;letter-spacing: 0.08em;text-transform: uppercase;color: #1080fc;margin: 0 0 0.75rem\">Validation par des analystes<\/p>\n    <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;font-size: 1.6rem;color: #181818;margin: 0 0 1rem;line-height: 1.3\">Phrase class\u00e9 Leader dans le rapport Forrester Wave\u2122<\/p>\n    <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #505050;margin: 0 0 1.5rem;line-height: 1.6\">Phrase a re\u00e7u les scores les plus \u00e9lev\u00e9s possibles dans 21 des 26 crit\u00e8res du rapport Forrester Wave pour les syst\u00e8mes de gestion de la traduction, T3 2025. Forrester a not\u00e9 que le succ\u00e8s de la strat\u00e9gie de Phrase se refl\u00e8te dans sa croissance, son taux de r\u00e9tention, ses partenariats et la tendance des autres prestataires dans cet espace \u00e0 tirer profit de son infrastructure.<\/p>\n    <hr style=\"border: none;border-top: 1px solid #dfdfdf;margin: 0 0 1.25rem\">\n    <div style=\"display: flex; gap: 2rem;margin: 0 0 1.25rem\">\n      <div>\n        <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;font-size: 2rem;color: #6255f1;margin: 0 0 0.25rem\">21\/26<\/p>\n        <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818;margin: 0;font-size: 0.9rem\">Les scores les plus \u00e9lev\u00e9s possibles<\/p>\n      <\/div>\n      <div>\n        <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;font-size: 2rem;color: #6255f1;margin: 0 0 0.25rem\">99\u00a0%<\/p>\n        <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818;margin: 0;font-size: 0.9rem\">Automatisation du flux de travaux<\/p>\n      <\/div>\n    <\/div>\n    <hr style=\"border: none;border-top: 1px solid #dfdfdf;margin: 0 0 1.5rem\">\n    <a href=\"https:\/\/phrase.com\/fr\/resources\/forrester-wave-translation-management-systems-q3-2025\/\" target=\"_blank\" rel=\"noopener\" style=\"display: inline-block; font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;font-size: 0.95rem;color: #ffffff;background: #1080fc;border-radius: 8px;padding: 0.75rem 1.5rem;text-decoration: none\">Acc\u00e9der au rapport \u2192<\/a>\n  <\/div>\n  <!-- Right column -->\n  <div class=\"fw-col\">\n    <img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/02\/Phrase-Forrester-Wave.jpg\" alt=\"Forrester Wave Syst\u00e8mes de gestion de la traduction T3 2025 \u2014 Phrase a \u00e9t\u00e9 d\u00e9sign\u00e9e Leader\" style=\"display: block; width: 100%;border-radius: 8px\">\n  <\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading has-blue-color has-text-color has-link-color has-medium-font-size wp-elements-f8c79aac90c42d065c484a1506041fff\" id=\"h-l-avantage-de-l-ecosysteme\">L\u2019avantage de l\u2019\u00e9cosyst\u00e8me<\/h3>\n\n\n\n<p class=\"has-larger-font-size\"><strong>S\u2019appuyer sur un \u00e9cosyst\u00e8me ouvert<\/strong><\/p>\n\n\n\n<p><strong>Acheter ou d\u00e9velopper n\u2019est pas un compromis. Acheter une plateforme bien con\u00e7ue est ce qui rend le d\u00e9veloppement viable. La plateforme g\u00e8re l\u2019infrastructure. Votre \u00e9quipe s\u2019appuie dessus.<\/strong><\/p>\n\n\n\n<p>Les entreprises d\u00e9pendent de syst\u00e8mes interconnect\u00e9s. CMS, CRM, DAM, outils de conception, mod\u00e8les d\u2019IA et plateformes de produits doivent tous communiquer. Lorsqu\u2019ils ne le peuvent pas, le contenu, les donn\u00e9es de qualit\u00e9 et les informations op\u00e9rationnelles restent pi\u00e9g\u00e9s dans des silos. La fragmentation rend difficile la coordination des flux de travaux ou la mesure de l\u2019impact entre les fonctions.<\/p>\n\n\n\n<p>Phrase agit comme la couche connective pour les op\u00e9rations de contenu mondiales. Elle relie la pile technologique existante de l\u2019entreprise gr\u00e2ce \u00e0 des int\u00e9grations ouvertes et agnostiques vis-\u00e0-vis des partenaires. Les syst\u00e8mes marketing, produit et client se connectent \u00e0 une unique colonne vert\u00e9brale d\u2019intelligence linguistique. Les donn\u00e9es et le contenu circulent de la cr\u00e9ation \u00e0 la livraison, offrant aux \u00e9quipes une visibilit\u00e9 et un contr\u00f4le partag\u00e9s.<\/p>\n\n\n\n<p>\u00c0 mesure que les partenaires d\u00e9veloppent des solutions v\u00e9rifi\u00e9es sur Phrase, l\u2019\u00e9cosyst\u00e8me se d\u00e9veloppe. Les clients acc\u00e8dent \u00e0 des solutions pr\u00eates \u00e0 l\u2019emploi qu\u2019ils peuvent int\u00e9grer \u00e0 leurs flux de travail sans avoir \u00e0 les cr\u00e9er \u00e0 partir de z\u00e9ro. Les d\u00e9veloppeurs b\u00e9n\u00e9ficient d\u2019une base flexible, ax\u00e9e sur une API, pour \u00e9tendre et innover sans g\u00e9rer l\u2019infrastructure.<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-blue-10-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-60c92ee3 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)\">\n<p class=\"has-blue-color has-text-color has-link-color has-small-font-size wp-elements-7f514d4479649fec58ad9f34e3687e65\"><strong>FORRESTER SUR LA STRAT\u00c9GIE D\u2019\u00c9COSYST\u00c8ME DE PHRASE<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\"><em>\u00ab\u00a0Le succ\u00e8s de sa strat\u00e9gie se refl\u00e8te dans sa croissance, son taux de r\u00e9tention, ses partenariats et la tendance des autres prestataires de cet espace \u00e0 tirer profit de son infrastructure.\u00a0\u00bb<\/em><br><a href=\"https:\/\/phrase.com\/fr\/resources\/forrester-wave-translation-management-systems-q3-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Forrester Wave\u2122, Syst\u00e8mes de gestion de la traduction, T3 2025<\/a><\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\">\n\n\n<div style=\"font-family: &apos;Inter&apos;, sans-serif;background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;padding: 1.5rem;border-left: 4px solid #6255f1;margin: 0 0 2rem\">\n  <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #181818;margin: 0 0 0.5rem;font-size: 2rem\">60\u00a0%<\/p>\n  <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818;margin: 0 0 0.5rem\">des entreprises s\u2019appuieront sur des partenaires pour renforcer leur infrastructure avant de d\u00e9ployer l\u2019IA \u00e0 grande \u00e9chelle<\/p>\n  <a href=\"https:\/\/my.idc.com\/getdoc.jsp?containerId=prAP53268825\" target=\"_blank\" rel=\"noopener\" style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 600;color: #1080fc;text-decoration: none\">IDC<\/a>\n<\/div>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading has-blue-color has-text-color has-link-color has-medium-font-size wp-elements-2c93bc9be65ce210d4796b2530060e08\" id=\"h-le-cadre-decisionnel\"><span class=\"ez-toc-section\" id=\"le-cadre-decisionnel\"><\/span><strong>Le cadre d\u00e9cisionnel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-larger-font-size\"><strong>Cinq questions \u00e0 poser avant de d\u00e9velopper<\/strong><\/p>\n\n\n\n<p><strong>Commencez par acheter, ne d\u00e9veloppez pas. Si une plateforme disponible dans le commerce r\u00e9sout le probl\u00e8me, utilisez-la. Si elle couvre vos besoins en grande partie, d\u00e9veloppez dessus. Ne cr\u00e9ez \u00e0 partir de z\u00e9ro que si l\u2019exigence ne peut vraiment pas \u00eatre satisfaite d\u2019une autre mani\u00e8re.<\/strong><\/p>\n\n\n\n<p>La d\u00e9cision doit \u00eatre fond\u00e9e sur le co\u00fbt total de possession, et non sur le co\u00fbt du projet. Ce cadre aide les \u00e9quipes de direction \u00e0 \u00e9valuer la d\u00e9cision avec les bonnes questions.<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\">\n\n\n<div style=\"display: flex; font-family: &apos;Inter&apos;, sans-serif;flex-direction: column;gap: 1rem;margin: 0 0 2rem\">\n\n  <div style=\"background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;padding: 1.5rem\">\n    <div style=\"display: flex; align-items: flex-start;gap: 0.75rem;margin: 0 0 0.75rem\">\n      <span style=\"display: flex; background: #1080fc;color: #ffffff;font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;font-size: 0.85rem;border-radius: 50%;width: 28px;height: 28px;align-items: center;justify-content: center;flex-shrink: 0\">1<\/span>\n      <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #181818;margin: 0;font-size: 1rem;padding-top: 3px\">Ce probl\u00e8me a-t-il d\u00e9j\u00e0 \u00e9t\u00e9 r\u00e9solu \u00e0 l\u2019\u00e9chelle de l\u2019entreprise\u00a0?<\/p>\n    <\/div>\n    <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #505050;margin: 0 0 0 2.75rem;line-height: 1.6\">Si une plateforme con\u00e7ue \u00e0 cet effet existe pour ce d\u00e9fi, d\u00e9velopper \u00e0 partir de z\u00e9ro signifie \u00eatre en concurrence avec une entreprise dont tout l\u2019investissement en R&amp;D est concentr\u00e9 sur la r\u00e9solution du probl\u00e8me. Qu\u2019est-ce qui justifie la conviction que votre \u00e9quipe interne le fera mieux et le maintiendra plus longtemps\u00a0?<\/p>\n  <\/div>\n\n  <div style=\"background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;padding: 1.5rem\">\n    <div style=\"display: flex; align-items: flex-start;gap: 0.75rem;margin: 0 0 0.75rem\">\n      <span style=\"display: flex; background: #1080fc;color: #ffffff;font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;font-size: 0.85rem;border-radius: 50%;width: 28px;height: 28px;align-items: center;justify-content: center;flex-shrink: 0\">2<\/span>\n      <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #181818;margin: 0;font-size: 1rem;padding-top: 3px\">Quel est le co\u00fbt total de possession sur cinq ans\u00a0?<\/p>\n    <\/div>\n    <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #505050;margin: 0 0 0 2.75rem;line-height: 1.6\">Prenez en compte le temps d\u2019ing\u00e9nierie continu, les co\u00fbts d\u2019infrastructure, les frais de conformit\u00e9, la maintenance de la s\u00e9curit\u00e9 et le co\u00fbt d\u2019opportunit\u00e9 li\u00e9 au d\u00e9tournement de l\u2019ing\u00e9nierie du travail g\u00e9n\u00e9rateur de revenus. Vous pouvez comparer cela au co\u00fbt d\u2019un abonnement \u00e0 une plateforme.<\/p>\n  <\/div>\n\n  <div style=\"background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;padding: 1.5rem\">\n    <div style=\"display: flex; align-items: flex-start;gap: 0.75rem;margin: 0 0 0.75rem\">\n      <span style=\"display: flex; background: #1080fc;color: #ffffff;font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;font-size: 0.85rem;border-radius: 50%;width: 28px;height: 28px;align-items: center;justify-content: center;flex-shrink: 0\">3<\/span>\n      <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #181818;margin: 0;font-size: 1rem;padding-top: 3px\">Qui assurera la maintenance de ce syst\u00e8me lorsque l\u2019\u00e9quipe qui l\u2019a d\u00e9velopp\u00e9 passera \u00e0 autre chose\u00a0?<\/p>\n    <\/div>\n    <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #505050;margin: 0 0 0 2.75rem;line-height: 1.6\">Les solutions d\u00e9velopp\u00e9es en interne cr\u00e9ent des d\u00e9pendances en termes de savoir-faire. Si l\u2019architecte ou l\u2019ing\u00e9nieur principal part, quel est le plan\u00a0? Documentez le risque institutionnel, pas seulement l\u2019architecture technique.<\/p>\n  <\/div>\n\n  <div style=\"background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;padding: 1.5rem\">\n    <div style=\"display: flex; align-items: flex-start;gap: 0.75rem;margin: 0 0 0.75rem\">\n      <span style=\"display: flex; background: #1080fc;color: #ffffff;font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;font-size: 0.85rem;border-radius: 50%;width: 28px;height: 28px;align-items: center;justify-content: center;flex-shrink: 0\">4<\/span>\n      <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #181818;margin: 0;font-size: 1rem;padding-top: 3px\">Le d\u00e9veloppement de ce syst\u00e8me cr\u00e9e-t-il un avantage concurrentiel ou se contente-t-il d\u2019une simple capacit\u00e9 op\u00e9rationnelle\u00a0?<\/p>\n    <\/div>\n    <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #505050;margin: 0 0 0 2.75rem;line-height: 1.6\">Si le syst\u00e8me g\u00e8re la gouvernance, la qualit\u00e9, le d\u00e9ploiement et la s\u00e9curit\u00e9, une plateforme offre ces avantages plus rapidement et de mani\u00e8re plus fiable. R\u00e9servez le d\u00e9veloppement aux fonctionnalit\u00e9s qui diff\u00e9rencient v\u00e9ritablement votre entreprise de ce qu\u2019une plateforme peut offrir.<\/p>\n  <\/div>\n\n  <div style=\"background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;padding: 1.5rem\">\n    <div style=\"display: flex; align-items: flex-start;gap: 0.75rem;margin: 0 0 0.75rem\">\n      <span style=\"display: flex; background: #1080fc;color: #ffffff;font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;font-size: 0.85rem;border-radius: 50%;width: 28px;height: 28px;align-items: center;justify-content: center;flex-shrink: 0\">5<\/span>\n      <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #181818;margin: 0;font-size: 1rem;padding-top: 3px\">Pouvez-vous d\u00e9velopper sur une plateforme plut\u00f4t que de partir de z\u00e9ro\u00a0?<\/p>\n    <\/div>\n    <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #505050;margin: 0 0 0 2.75rem;line-height: 1.6\">Une plateforme composable et ax\u00e9e sur une API vous fournit une base solide sans le fardeau de la maintenance. Votre \u00e9quipe d\u00e9veloppe les extensions, les int\u00e9grations et les flux de travaux qui sont propres \u00e0 votre entreprise. C\u2019est ce que signifie l\u2019approche \u00ab\u00a0Acheter ou d\u00e9velopper\u00a0\u00bb.<\/p>\n  <\/div>\n\n<\/div>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\">\n\n\n<div style=\"font-family: &apos;Inter&apos;, sans-serif;background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;padding: 1.5rem;border-left: 4px solid #6255f1;margin: 0 0 2rem\">\n  <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #181818;margin: 0 0 0.5rem;font-size: 2rem\">2x\n  <\/p><p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818;margin: 0 0 0.5rem\">plus de succ\u00e8s pour les solutions dirig\u00e9es par un prestataire par rapport aux d\u00e9veloppements internes<\/p>\n     <a href=\"https:\/\/fortune.com\/2025\/08\/18\/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo\/\" class=\"stat-bar-source\" target=\"_blank\" rel=\"noopener\">MIT NANDA Initiative<\/a> <p><\/p>\n<\/div>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading has-blue-color has-text-color has-link-color has-medium-font-size wp-elements-f5cb8f564acc152c8051033e6c0cbe06\" id=\"h-lecons-des-dirigeants\"><span class=\"ez-toc-section\" id=\"lecons-des-dirigeants\"><\/span>Le\u00e7ons des dirigeants<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-larger-font-size\"><strong>Ce que les dirigeants d\u2019entreprise ont appris \u00e0 propos du dilemme entre l\u2019achat et le d\u00e9veloppement<\/strong><\/p>\n\n\n\n<p>La d\u00e9cision de d\u00e9velopper ou d\u2019acheter n\u2019est jamais prise qu\u2019une seule fois. La plupart des dirigeants d\u2019entreprise l\u2019ont v\u00e9cue \u00e0 plusieurs reprises, dans diff\u00e9rents r\u00f4les et avec des r\u00e9sultats vari\u00e9s. Ces perspectives proviennent de dirigeants interview\u00e9s sur le podcast Phrase <em>In Other Words<\/em>.<\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\">\n\n\n<div style=\"font-family: &apos;Inter&apos;, sans-serif;margin: 0 0 2rem\">\n\n  <!-- Slide container -->\n  <div id=\"carousel-slides\" style=\"position: relative\">\n\n    <!-- Slide 1 -->\n    <div class=\"carousel-slide\" style=\"background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;overflow: hidden\">\n      <div style=\"display: flex; padding: 1.25rem 1.5rem;border-bottom: 1px solid #dfdfdf;align-items: center;gap: 0.75rem\">\n        <img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Kevin-ODonnell.png\" alt=\"Kevin O&apos;Donnell\" style=\"width: 48px;height: 48px;border-radius: 50%;object-fit: cover;flex-shrink: 0\">\n        <div>\n          <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #181818;margin: 0;font-size: 0.95rem\">Kevin O\u2019Donnell<\/p>\n          <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #8c8c8c;margin: 0;font-size: 0.8rem\">Fondateur, Global 10x \u00b7 Ancien VP charg\u00e9 de la croissance internationale, Dropbox<\/p>\n        <\/div>\n      <\/div>\n      <div style=\"padding: 1.5rem\">\n        <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #505050;margin: 0 0 1.25rem;line-height: 1.6\">Kevin O\u2019Donnell a pass\u00e9 des ann\u00e9es \u00e0 diriger la croissance internationale chez Dropbox avant de fonder Global 10x. Son exp\u00e9rience au sein de grandes entreprises et d\u2019entreprises \u00e0 forte croissance lui a permis d\u2019acqu\u00e9rir une vision claire des domaines o\u00f9 les plateformes apportent de la valeur et o\u00f9 les d\u00e9veloppements internes deviennent une source de distraction.<\/p>\n        <blockquote style=\"margin: 0;padding: 0 0 0 1rem;border-left: 3px solid #31d583\">\n          <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818;font-style: italic;margin: 0;line-height: 1.7\">\u00ab\u00a0Dans quel secteur d\u2019activit\u00e9 \u00eates-vous ? \u00cates-vous dans le secteur d\u2019activit\u00e9 de la cr\u00e9ation d\u2019une solution de localisation ou de la fourniture d\u2019exp\u00e9riences internationales pour vos clients\u00a0? Tr\u00e8s peu d\u2019entreprises peuvent r\u00e9ellement justifier la mise en place de leur propre panoplie de solutions disparates \u00e0 l\u2019heure actuelle.\u00a0\u00bb<\/p>\n        <\/blockquote><p><\/p>\n<a href=\"https:\/\/phrase.com\/podcast\/episode\/bolt-on-or-built-in-rethinking-international-growth\/\" target=\"_blank\" rel=\"noopener\" style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #1080fc;text-decoration: none;font-size: 0.9rem\">\u00c9coutez Kevin \u2192<\/a>\n      <\/div>\n    <\/div>\n\n    <!-- Slide 2 -->\n    <div class=\"carousel-slide\" style=\"display: none; background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;overflow: hidden\">\n      <div style=\"display: flex; padding: 1.25rem 1.5rem;border-bottom: 1px solid #dfdfdf;align-items: center;gap: 0.75rem\">\n        <img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/05\/Elaine-Barsoom.png\" alt=\"Elaine Barsoom\" style=\"width: 48px;height: 48px;border-radius: 50%;object-fit: cover;flex-shrink: 0\">\n        <div>\n          <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #181818;margin: 0;font-size: 0.95rem\">Elaine Barsoom<\/p>\n          <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #8c8c8c;margin: 0;font-size: 0.8rem\">Partenaire de risque, Silicon Foundry \u00b7 Ancienne responsable IA et innovation, Nike<\/p>\n        <\/div>\n      <\/div>\n      <div style=\"padding: 1.5rem\">\n        <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #505050;margin: 0 0 1.25rem;line-height: 1.6\">Elaine Barsoom a pass\u00e9 sa carri\u00e8re \u00e0 l\u2019intersection de l\u2019IA, de l\u2019innovation et des op\u00e9rations des grandes entreprises, notamment \u00e0 des postes de direction chez Nike. Elle a vu de ses propres yeux ce qui se passe lorsque les d\u00e9cisions de d\u00e9veloppement se cumulent au sein d\u2019une organisation.<\/p>\n        <blockquote style=\"margin: 0;padding: 0 0 0 1rem;border-left: 3px solid #31d583\">\n          <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818;font-style: italic;margin: 0;line-height: 1.7\">\u00ab\u00a0Lorsque vous d\u00e9veloppez, la facture arrive souvent plus tard. La propri\u00e9t\u00e9 se cumule. J\u2019ai \u00e9chang\u00e9 avec des \u00e9quipes qui maintenaient des syst\u00e8mes que personne ne comprenait r\u00e9ellement. La personne qui a pris la d\u00e9cision de d\u00e9velopper est partie. Cette dette n\u2019\u00e9tait pas seulement dans le code. Elle est dans l\u2019organisation.\u00a0\u00bb<\/p>\n        <\/blockquote><p><\/p>\n<a href=\"https:\/\/phrase.com\/podcast\/episode\/buy-or-build-the-decision-you-cant-afford-to-get-wrong\/\" target=\"_blank\" rel=\"noopener\" style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #1080fc;text-decoration: none;font-size: 0.9rem\">\u00c9coutez Elaine \u2192<\/a>\n      <\/div>\n    <\/div>\n\n    <!-- Slide 3 -->\n    <div class=\"carousel-slide\" style=\"display: none; background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;overflow: hidden\">\n      <div style=\"display: flex; padding: 1.25rem 1.5rem;border-bottom: 1px solid #dfdfdf;align-items: center;gap: 0.75rem\">\n        <img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/06\/Scott-Kinka.png\" alt=\"Scott Kinka\" style=\"width: 48px;height: 48px;border-radius: 50%;object-fit: cover;flex-shrink: 0\">\n        <div>\n          <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #181818;margin: 0;font-size: 0.95rem\">Scott Kinka<\/p>\n          <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #8c8c8c;margin: 0;font-size: 0.8rem\">Directeur de la strat\u00e9gie, Bridgepoint Technologies<\/p>\n        <\/div>\n      <\/div>\n      <div style=\"padding: 1.5rem\">\n        <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #505050;margin: 0 0 1.25rem;line-height: 1.6\">Scott Kinka a pass\u00e9 des d\u00e9cennies \u00e0 conseiller les grandes entreprises sur la strat\u00e9gie technologique. Son point de vue est que l\u2019impulsion de d\u00e9velopper est presque toujours motiv\u00e9e par deux id\u00e9es re\u00e7ues. La premi\u00e8re est que le probl\u00e8me est unique. La seconde est que le d\u00e9veloppement est un investissement ponctuel.<\/p>\n        <blockquote style=\"margin: 0;padding: 0 0 0 1rem;border-left: 3px solid #31d583\">\n          <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818;font-style: italic;margin: 0;line-height: 1.7\">La premi\u00e8re erreur est de penser que son entreprise est la plus unique au monde et que personne n\u2019a jamais rencontr\u00e9 le m\u00eame probl\u00e8me. Le d\u00e9veloppement n\u2019est jamais un \u00e9v\u00e9nement ponctuel. Il y a la dette technique, le support continu, et la disponibilit\u00e9 du syst\u00e8me. Je consid\u00e8re cela comme une roue de hamster. Ne basez pas votre d\u00e9marche sur l\u2019id\u00e9e de d\u00e9veloppement. Partez du principe\u00a0: \u00ab\u00a0Puis-je acheter ceci sur le march\u00e9\u00a0?\u00a0\u00bb<\/p>\n        <\/blockquote><p><\/p>\n<a href=\"https:\/\/phrase.com\/podcast\/episode\/what-12000-technology-decision-makers-taught-one-tech-advisor\/\" target=\"_blank\" rel=\"noopener\" style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #1080fc;text-decoration: none;font-size: 0.9rem\">\u00c9coutez Scott \u2192<\/a>\n      <\/div>\n    <\/div>\n\n  <\/div>\n\n  <!-- Controls -->\n  <div style=\"display: flex; align-items: center;justify-content: space-between;margin-top: 1.25rem\">\n    <div style=\"display: flex; align-items: center;gap: 0.75rem\">\n      <button id=\"carousel-prev\" onclick=\"carouselMove(-1)\" style=\"display: flex; width: 36px;height: 36px;border-radius: 50%;border: 2px solid #dfdfdf;background: #ffffff;color: #8c8c8c;font-size: 1rem;cursor: pointer;align-items: center;justify-content: center\">\u2039<\/button>\n      <div id=\"carousel-dots\" style=\"display: flex; gap: 0.4rem\">\n        <span class=\"carousel-dot\" style=\"display: inline-block; width: 20px;height: 6px;border-radius: 3px;background: #1080fc\"><\/span>\n        <span class=\"carousel-dot\" style=\"display: inline-block; width: 8px;height: 6px;border-radius: 3px;background: #dfdfdf\"><\/span>\n        <span class=\"carousel-dot\" style=\"display: inline-block; width: 8px;height: 6px;border-radius: 3px;background: #dfdfdf\"><\/span>\n      <\/div>\n      <button id=\"carousel-next\" onclick=\"carouselMove(1)\" style=\"display: flex; width: 36px;height: 36px;border-radius: 50%;border: 2px solid #1080fc;background: #ffffff;color: #1080fc;font-size: 1rem;cursor: pointer;align-items: center;justify-content: center\">\u203a<\/button>\n    <\/div>\n    <p id=\"carousel-counter\" style=\"font-family: &apos;Inter&apos;, sans-serif;color: #8c8c8c;font-size: 0.85rem;margin: 0\">1 \/ 3<\/p>\n  <\/div>\n\n<\/div>\n\n<script>\n\n\n  var carouselIndex = 0;\n  var carouselTotal = 3;\n\n  function carouselMove(dir) {\n    var slides = document.querySelectorAll('.carousel-slide');\n    var dots = document.querySelectorAll('.carousel-dot');\n    slides[carouselIndex].style.display = 'none';\n    carouselIndex = (carouselIndex + dir + carouselTotal) % carouselTotal;\n    slides[carouselIndex].style.display = 'block';\n\n    dots.forEach(function(d, i) {\n      d.style.background = i === carouselIndex ? '#1080fc' : '#dfdfdf';\n      d.style.width = i === carouselIndex ? '20px' : '8px';\n    });\n\n    document.getElementById('carousel-counter').textContent = (carouselIndex + 1) + ' \/ ' + carouselTotal;\n\n    var prevBtn = document.getElementById('carousel-prev');\n    var nextBtn = document.getElementById('carousel-next');\n    prevBtn.style.borderColor = carouselIndex > 0 ? '#1080fc' : '#dfdfdf';\n    prevBtn.style.color = carouselIndex > 0 ? '#1080fc' : '#8c8c8c';\n    nextBtn.style.borderColor = carouselIndex < carouselTotal - 1 ? '#1080fc' : '#dfdfdf';\n    nextBtn.style.color = carouselIndex < carouselTotal - 1 ? '#1080fc' : '#8c8c8c';\n  }\n<\/script>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading has-blue-color has-text-color has-link-color has-medium-font-size wp-elements-8237a5e21a63cd348a5a5cd0d1685f33\" id=\"h-perspectives-client\"><span class=\"ez-toc-section\" id=\"perspectives-client\"><\/span>Perspectives client<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-larger-font-size\"><strong>Comment les entreprises ont \u00e9volu\u00e9 d&apos;une approche interne vers un mod\u00e8le de plateforme<\/strong><\/p>\n\n\n\n<p><strong>Ces organisations sont pass\u00e9es d&apos;op\u00e9rations de contenu fragment\u00e9es ou internes \u00e0 un mod\u00e8le de plateforme et ont constat\u00e9 des r\u00e9sultats mesurables.<\/strong><\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\">\n\n\n<div style=\"font-family: &apos;Inter&apos;, sans-serif;margin: 0 0 2rem\">\n\n  <div id=\"cs-carousel-slides\" style=\"position: relative\">\n\n    <!-- Slide 1: Pega + Braze -->\n    <div class=\"cs-slide\" style=\"display: flex; gap: 1rem;flex-wrap: wrap\">\n\n      <div style=\"flex: 1;min-width: 240px;background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;overflow: hidden\">\n        <div style=\"display: flex; background: #f3f3f3;padding: 1.5rem;align-items: center;justify-content: center;min-height: 100px\">\n          <img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/pega_logo.png\" alt=\"Pega\" style=\"max-height: 60px;max-width: 160px;object-fit: contain\">\n        <\/div>\n        <div style=\"padding: 1.25rem\">\n          <div style=\"margin: 0 0 0.75rem\">\n            <span style=\"display: inline-block; font-family: &apos;Inter&apos;, sans-serif;font-size: 0.8rem;font-weight: 600;color: #039754;border: 1.5px solid #31d583;border-radius: 20px;padding: 0.2rem 0.65rem\">D\u00e9lai de mise sur le march\u00e9 r\u00e9duit de quelques semaines \u00e0 quelques jours<\/span>\n          <\/div>\n          <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818;margin: 0 0 1rem;line-height: 1.6\">R\u00e9duisez le d\u00e9lai de livraison du contenu global de quelques semaines \u00e0 quelques jours en centralisant les op\u00e9rations sur Phrase Platform, en rempla\u00e7ant les processus manuels fragment\u00e9s par un flux de travaux automatis\u00e9 et gouvern\u00e9.<\/p>\n          <a href=\"https:\/\/phrase.com\/fr\/customers\/pega\/\" style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #1080fc;text-decoration: none;font-size: 0.9rem\">Lisez l&apos;histoire compl\u00e8te \u2192<\/a>\n        <\/div>\n      <\/div>\n\n      <div style=\"flex: 1;min-width: 240px;background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;overflow: hidden\">\n        <div style=\"display: flex; background: #f3f3f3;padding: 1.5rem;align-items: center;justify-content: center;min-height: 100px\">\n          <img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/Braze_Primary_logo_PURPLE_CROPPED-e1733420335191.png\" alt=\"Braze\" style=\"max-height: 60px;max-width: 160px;object-fit: contain\">\n        <\/div>\n        <div style=\"padding: 1.25rem\">\n          <div style=\"margin: 0 0 0.75rem\">\n            <span style=\"display: inline-block; font-family: &apos;Inter&apos;, sans-serif;font-size: 0.8rem;font-weight: 600;color: #039754;border: 1.5px solid #31d583;border-radius: 20px;padding: 0.2rem 0.65rem\">4 nouveaux march\u00e9s en 12 mois<\/span>\n          <\/div>\n          <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818;margin: 0 0 1rem;line-height: 1.6\">L&apos;entreprise s&apos;est \u00e9tendue sur quatre nouveaux march\u00e9s en 12 mois en modernisant ses op\u00e9rations de contenu avec Phrase, am\u00e9liorant ainsi l&apos;adoption de la plateforme sur les march\u00e9s existants.<\/p>\n          <a href=\"https:\/\/phrase.com\/fr\/customers\/braze\/\" target=\"_blank\" rel=\"noopener\" style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #1080fc;text-decoration: none;font-size: 0.9rem\">Lisez l&apos;histoire compl\u00e8te \u2192<\/a>\n        <\/div>\n      <\/div>\n\n    <\/div>\n\n    <!-- Slide 2: KuCoin + Zendesk -->\n    <div class=\"cs-slide\" style=\"display: none; flex-wrap: wrap;gap: 1rem\">\n\n      <div style=\"flex: 1;min-width: 240px;background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;overflow: hidden\">\n        <div style=\"display: flex; background: #f3f3f3;padding: 1.5rem;align-items: center;justify-content: center;min-height: 100px\">\n          <img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo.png\" alt=\"KuCoin\" style=\"max-height: 60px;max-width: 160px;object-fit: contain\">\n        <\/div>\n        <div style=\"padding: 1.25rem\">\n          <div style=\"display: flex; margin: 0 0 0.75rem;gap: 0.4rem;flex-wrap: wrap\">\n            <span style=\"display: inline-block; font-family: &apos;Inter&apos;, sans-serif;font-size: 0.8rem;font-weight: 600;color: #039754;border: 1.5px solid #31d583;border-radius: 20px;padding: 0.2rem 0.65rem\">Sortie de contenu multipli\u00e9e par 4<\/span>\n            <span style=\"display: inline-block; font-family: &apos;Inter&apos;, sans-serif;font-size: 0.8rem;font-weight: 600;color: #039754;border: 1.5px solid #31d583;border-radius: 20px;padding: 0.2rem 0.65rem\">Plus de 500 000 $ \u00e9conomis\u00e9s<\/span>\n          <\/div>\n          <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818;margin: 0 0 1rem;line-height: 1.6\">L&apos;entreprise a quadrupl\u00e9 sa production de contenu multilingue tout en \u00e9conomisant plus de 500 000 $, en op\u00e9rant \u00e0 la vitesse exig\u00e9e par le march\u00e9 des cryptomonnaies.<\/p>\n          <a href=\"https:\/\/phrase.com\/fr\/customers\/kucoin\/\" target=\"_blank\" rel=\"noopener\" style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #1080fc;text-decoration: none;font-size: 0.9rem\">Lisez l&apos;histoire compl\u00e8te \u2192<\/a>\n        <\/div>\n      <\/div>\n\n      <div style=\"flex: 1;min-width: 240px;background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;overflow: hidden\">\n        <div style=\"display: flex; background: #f3f3f3;padding: 1.5rem;align-items: center;justify-content: center;min-height: 100px\">\n          <img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/zendesk-logo.png\" alt=\"Zendesk\" style=\"max-height: 60px;max-width: 160px;object-fit: contain\">\n        <\/div>\n        <div style=\"padding: 1.25rem\">\n          <div style=\"display: flex; margin: 0 0 0.75rem;gap: 0.4rem;flex-wrap: wrap\">\n            <span style=\"display: inline-block; font-family: &apos;Inter&apos;, sans-serif;font-size: 0.8rem;font-weight: 600;color: #039754;border: 1.5px solid #31d583;border-radius: 20px;padding: 0.2rem 0.65rem\">96\u00a0% de gain de temps sur l&apos;analyse<\/span>\n            <span style=\"display: inline-block; font-family: &apos;Inter&apos;, sans-serif;font-size: 0.8rem;font-weight: 600;color: #039754;border: 1.5px solid #31d583;border-radius: 20px;padding: 0.2rem 0.65rem\">25\u00a0% de r\u00e9duction des co\u00fbts<\/span>\n          <\/div>\n          <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818;margin: 0 0 1rem;line-height: 1.6\">Les op\u00e9rations multilingues ont \u00e9t\u00e9 centralis\u00e9es sur une seule plateforme pour garantir la coh\u00e9rence \u00e0 l&apos;\u00e9chelle de l&apos;entreprise, rempla\u00e7ant ainsi un ensemble de processus d\u00e9connect\u00e9s.<\/p>\n          <a href=\"https:\/\/phrase.com\/fr\/customers\/zendesk\/\" target=\"_blank\" rel=\"noopener\" style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #1080fc;text-decoration: none;font-size: 0.9rem\">Lisez l&apos;histoire compl\u00e8te \u2192<\/a>\n        <\/div>\n      <\/div>\n\n    <\/div>\n\n    <!-- Slide 3: FunPlus + Global SaaS -->\n    <div class=\"cs-slide\" style=\"display: none; flex-wrap: wrap;gap: 1rem\">\n\n      <div style=\"flex: 1;min-width: 240px;background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;overflow: hidden\">\n        <div style=\"display: flex; background: #f3f3f3;padding: 1.5rem;align-items: center;justify-content: center;min-height: 100px\">\n          <img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/FunPlus.png\" alt=\"FunPlus\" style=\"max-height: 60px;max-width: 160px;object-fit: contain\">\n        <\/div>\n        <div style=\"padding: 1.25rem\">\n          <div style=\"margin: 0 0 0.75rem\">\n            <span style=\"display: inline-block; font-family: &apos;Inter&apos;, sans-serif;font-size: 0.8rem;font-weight: 600;color: #039754;border: 1.5px solid #31d583;border-radius: 20px;padding: 0.2rem 0.65rem\">Retour sur investissement de 10x<\/span>\n          <\/div>\n          <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818;margin: 0 0 1rem;line-height: 1.6\">L&apos;entreprise est pass\u00e9e d&apos;une approche de gestion de contenu en interne \u00e0 un mod\u00e8le de plateforme, en d\u00e9veloppant un moteur de contenu \u00e9volutif qui se rentabilise dix fois sur plusieurs jeux en direct et aupr\u00e8s de millions de joueurs.<\/p>\n          <a href=\"https:\/\/phrase.com\/fr\/customers\/funplus\/\" target=\"_blank\" rel=\"noopener\" style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #1080fc;text-decoration: none;font-size: 0.9rem\">Lisez l&apos;histoire compl\u00e8te \u2192<\/a>\n        <\/div>\n      <\/div>\n\n      <div style=\"flex: 1;min-width: 240px;background: #ffffff;border: 1px solid #dfdfdf;border-radius: 12px;overflow: hidden\">\n        <div style=\"display: flex; background: #f3f3f3;padding: 1.5rem;align-items: center;justify-content: center;min-height: 100px\">\n          <p style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #181818;margin: 0;font-size: 1rem\">Entreprise SaaS mondiale<\/p>\n        <\/div>\n        <div style=\"padding: 1.25rem\">\n          <div style=\"margin: 0 0 0.75rem\">\n            <span style=\"display: inline-block; font-family: &apos;Inter&apos;, sans-serif;font-size: 0.8rem;font-weight: 600;color: #039754;border: 1.5px solid #31d583;border-radius: 20px;padding: 0.2rem 0.65rem\">Lancements r\u00e9duits de quelques semaines \u00e0 quelques minutes<\/span>\n          <\/div>\n          <p style=\"font-family: &apos;Inter&apos;, sans-serif;color: #181818;margin: 0 0 1rem;line-height: 1.6\">R\u00e9duisez les lancements web mondiaux de quelques semaines \u00e0 quelques minutes en rempla\u00e7ant les flux de travaux manuels par des processus automatis\u00e9s pilot\u00e9s par la plateforme.<\/p>\n          <a href=\"https:\/\/phrase.com\/fr\/?post_type=case-study&amp;p=133512\" target=\"_blank\" rel=\"noopener\" style=\"font-family: &apos;Inter&apos;, sans-serif;font-weight: 700;color: #1080fc;text-decoration: none;font-size: 0.9rem\">Lisez l&apos;histoire compl\u00e8te \u2192<\/a>\n        <\/div>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  <!-- Controls -->\n  <div style=\"display: flex; align-items: center;justify-content: space-between;margin-top: 1.25rem\">\n    <div style=\"display: flex; align-items: center;gap: 0.75rem\">\n      <button id=\"cs-prev\" onclick=\"csMoveSlide(-1)\" style=\"display: flex; width: 36px;height: 36px;border-radius: 50%;border: 2px solid #dfdfdf;background: #ffffff;color: #8c8c8c;font-size: 1rem;cursor: pointer;align-items: center;justify-content: center\">\u2039<\/button>\n      <div id=\"cs-dots\" style=\"display: flex; gap: 0.4rem\">\n        <span class=\"cs-dot\" style=\"display: inline-block; width: 20px;height: 6px;border-radius: 3px;background: #1080fc\"><\/span>\n        <span class=\"cs-dot\" style=\"display: inline-block; width: 8px;height: 6px;border-radius: 3px;background: #dfdfdf\"><\/span>\n        <span class=\"cs-dot\" style=\"display: inline-block; width: 8px;height: 6px;border-radius: 3px;background: #dfdfdf\"><\/span>\n      <\/div>\n      <button id=\"cs-next\" onclick=\"csMoveSlide(1)\" style=\"display: flex; width: 36px;height: 36px;border-radius: 50%;border: 2px solid #1080fc;background: #ffffff;color: #1080fc;font-size: 1rem;cursor: pointer;align-items: center;justify-content: center\">\u203a<\/button>\n    <\/div>\n    <p id=\"cs-counter\" style=\"font-family: &apos;Inter&apos;, sans-serif;color: #8c8c8c;font-size: 0.85rem;margin: 0\">1 \/ 3<\/p>\n  <\/div>\n\n<\/div>\n\n<script>\n\n\n  var csIndex = 0;\n  var csTotal = 3;\n\n  function csMoveSlide(dir) {\n    var slides = document.querySelectorAll('.cs-slide');\n    var dots = document.querySelectorAll('.cs-dot');\n    slides[csIndex].style.display = 'none';\n    csIndex = (csIndex + dir + csTotal) % csTotal;\n    slides[csIndex].style.display = 'flex';\n\n    dots.forEach(function(d, i) {\n      d.style.background = i === csIndex ? '#1080fc' : '#dfdfdf';\n      d.style.width = i === csIndex ? '20px' : '8px';\n    });\n\n    document.getElementById('cs-counter').textContent = (csIndex + 1) + ' \/ ' + csTotal;\n\n    var prevBtn = document.getElementById('cs-prev');\n    var nextBtn = document.getElementById('cs-next');\n    prevBtn.style.borderColor = csIndex > 0 ? '#1080fc' : '#dfdfdf';\n    prevBtn.style.color = csIndex > 0 ? '#1080fc' : '#8c8c8c';\n    nextBtn.style.borderColor = csIndex < csTotal - 1 ? '#1080fc' : '#dfdfdf';\n    nextBtn.style.color = csIndex < csTotal - 1 ? '#1080fc' : '#8c8c8c';\n  }\n<\/script>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><br><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column phrase-com-sticky-columns__column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group phrase-com-sticky-columns__group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n\n<div class=\"wp-block-group is-style-sticky-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-dans-la-presse\"><span class=\"ez-toc-section\" id=\"dans-la-presse\"><\/span><strong>Dans la presse<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-arrows\">\n<li><a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2026\/04\/01\/what-business-leaders-need-to-know-before-building-ai-in-house\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Forbes<\/strong>\u00a0: Pourquoi votre d\u00e9veloppement d&apos;IA repr\u00e9sente-t-il un inconv\u00e9nient\u00a0?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/multilingual.com\/magazine\/may-2026\/the-build-or-buy-decision-facing-localization-teams\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Multilingue\u00a0: <\/strong>La d\u00e9cision de d\u00e9velopper ou d&apos;acheter <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/youtu.be\/6mSWwp-kKns?si=-0tbOlZ1N6bAedr7\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SlatorPod :<\/strong> Georg Ell sur la strat\u00e9gie de plateforme <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.enterpriseaiworld.com\/Articles\/Editorial\/Industry-Voices\/The-Build-vs.-Buy-Moment-That-Will-Define-Enterprise-AI-in-2026-173817.aspx\" id=\"https:\/\/www.enterpriseaiworld.com\/Articles\/Editorial\/Industry-Voices\/The-Build-vs.-Buy-Moment-That-Will-Define-Enterprise-AI-in-2026-173817.aspx\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AI World<\/strong>\u00a0: L&apos;instant d\u00e9cisif pour l\u2019IA d\u2019entreprise\u00a0: optez pour le d\u00e9veloppement ou l\u2019achat.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/slator.com\/build-vs-buy-debate-ai-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Slator\u00a0:<\/strong> Le d\u00e9bat sur le choix entre d\u00e9velopper ou acheter <\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-sticky-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-de-phrase\"><span class=\"ez-toc-section\" id=\"de-phrase\"><\/span><strong>DE PHRASE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-arrows\">\n<li><a href=\"https:\/\/phrase.com\/blog\/posts\/build-vs-buy-translation-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00e9velopper ou acheter ? Est-ce la bonne question\u00a0? <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/phrase.com\/blog\/posts\/enterprise-ai-build-vs-buy-ownership\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vous l&apos;avez d\u00e9velopp\u00e9. Maintenant, qui le poss\u00e8de\u00a0?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/phrase.com\/blog\/posts\/every-tool-that-does-everything-does-nothing-well\/\">Un outil qui fait tout n&apos;excelle en rien<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/phrase.com\/blog\/posts\/build-vs-buy-localization-infrastructure\/\" target=\"_blank\" rel=\"noreferrer noopener\">Devriez-vous d\u00e9velopper ou acheter votre infrastructure de localisation\u00a0?<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-sticky-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-points-de-vue-d-experts-podcast-in-other-words\"><strong>Points de vue d&apos;experts <\/strong>(Podcast In other words)<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-arrows\">\n<li><a href=\"https:\/\/phrase.com\/podcast\/episode\/bolt-on-or-built-in-rethinking-international-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kevin O&apos;Donnell <\/strong>sur le d\u00e9bat entre mod\u00e8le de plateforme et approche interne<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/phrase.com\/podcast\/episode\/buy-or-build-the-decision-you-cant-afford-to-get-wrong\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Elaine Barsoom<\/strong> sur les raisons pour lesquelles les d\u00e9veloppements \u00e9chouent<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/phrase.com\/podcast\/episode\/what-12000-technology-decision-makers-taught-one-tech-advisor\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Scott Kinka<\/strong> sur le pi\u00e8ge de privil\u00e9gier le d\u00e9veloppement<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/phrase.com\/podcast\/episode\/building-a-scalable-content-engine-for-global-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chris Dell<\/strong> sur la cr\u00e9ation d&apos;un moteur de contenu \u00e9volutif<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-sticky-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-perspectives-clients\"><span class=\"ez-toc-section\" id=\"perspectives-clients\"><\/span><strong>Perspectives clients<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-arrows\">\n<li><a href=\"https:\/\/phrase.com\/fr\/customers\/pega\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pega<\/strong> Soyez pr\u00eat \u00e0 r\u00e9agir d\u00e8s que le march\u00e9 \u00e9volue<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/phrase.com\/fr\/customers\/zendesk\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Zendesk <\/strong>Support coh\u00e9rent, o\u00f9 que soit le client<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/phrase.com\/fr\/customers\/braze\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Braze<\/strong> Aider les plus grandes marques mondiales \u00e0 se connecter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/phrase.com\/fr\/customers\/kucoin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>KuCoin<\/strong> Quand chaque seconde compte pour votre client<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/phrase.com\/fr\/customers\/wellhub\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Wellhub<\/strong> : D\u00e9ployez le bien-\u00eatre aupr\u00e8s de millions d&apos;employ\u00e9s<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/phrase.com\/fr\/customers\/funplus\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>FunPlus <\/strong>Exp\u00e9riences immersives, con\u00e7ues pour chaque joueur<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/phrase.com\/customers\/premium-sportswear-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Marque de v\u00eatements de sport\u00a0:<\/strong> D\u00e9veloppez pour chaque march\u00e9 d\u00e8s le premier jour <\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-black-color has-blue-background-color has-text-color has-background has-link-color wp-elements-d76bfdca46925e1be2121c7ac0d9a10b has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--56)\">\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color has-extra-large-font-size wp-elements-ed10af731176c62d66a36076e393a79b\"><strong>D\u00e9couvrez l&apos;intelligence linguistique en action<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-f4b25c8008ab1807bbedfa3238f78487\">Demandez une d\u00e9mo et d\u00e9couvrez comment Phrase aide les \u00e9quipes d&apos;entreprise \u00e0 se d\u00e9velopper sur une plateforme plut\u00f4t que de repartir de z\u00e9ro.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-grey-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/fr\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demandez une d\u00e9mo<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acheter ou d\u00e9velopper Pourquoi les entreprises ont besoin de plateformes con\u00e7ues pour la gestion mondiale du contenu, et pourquoi d\u00e9velopper \u00e0 partir de z\u00e9ro cr\u00e9e plus de risques que cela n&rsquo;en r\u00e9sout. Phrase \u00b7 Derni\u00e8re mise \u00e0 jour le 29 juillet 2026 80\u00a0% des projets d&rsquo;IA en entreprise ne parviennent pas \u00e0 produire la valeur [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":149872,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-refresh","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-150221","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/150221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/comments?post=150221"}],"version-history":[{"count":12,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/150221\/revisions"}],"predecessor-version":[{"id":152084,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/150221\/revisions\/152084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/media\/149872"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/media?parent=150221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}