{"id":33177,"date":"2022-09-27T00:19:27","date_gmt":"2022-09-26T22:19:27","guid":{"rendered":"https:\/\/phrase.com\/blog\/"},"modified":"2026-01-09T10:51:50","modified_gmt":"2026-01-09T09:51:50","slug":"blog","status":"publish","type":"page","link":"https:\/\/phrase.com\/fr\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-header-hero has-background-images has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/07\/hero_blog_2025.png.webp);background-position:100% 0%;background-attachment:scroll;background-repeat:no-repeat;background-size:auto 100%\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-blog\" style=\"margin-bottom:var(--wp--preset--spacing--16)\">Blog<\/h1>\n\n\n\n<p>Perspectives d&rsquo;experts, strat\u00e9gies pratiques et histoires du monde r\u00e9el pour vous aider \u00e0 rationaliser et optimiser la localisation, \u00e0 vous connecter avec les audiences et \u00e0 d\u00e9velopper votre Business \u00e0 l&rsquo;\u00e9chelle mondiale.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--56)\">\n<div data-wp-context=\"{}\" data-wp-interactive=\"core\/query\" data-wp-key=\"1\" data-wp-router-region=\"query-1\" class=\"wp-block-query alignwide is-layout-flow wp-block-query-is-layout-flow\"><div class=\"wp-block-phrase-com-query-search\">\n\t<form data-wp-interactive=\"phrase\/query-search\" id=\"searchform-1\" data-wp-context='{\"value\":\"\"}' data-wp-on--submit=\"actions.search\">\n\t\t<button type=\"submit\" class=\"wp-block-phrase-com-query-search__submit\">\n\t\t\t<span class=\"screen-reader-text\">Search<\/span>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"15\" fill=\"none\" viewBox=\"0 0 15 15\"><path fill=\"currentColor\" d=\"m13.833 15-5.25-5.25a5.08 5.08 0 0 1-3.167 1.083c-1.513 0-2.794-.524-3.843-1.573C.524 8.212 0 6.93 0 5.417c0-1.514.524-2.795 1.573-3.844S3.903 0 5.417 0C6.93 0 8.212.524 9.26 1.573c1.049 1.049 1.573 2.33 1.573 3.844A5.08 5.08 0 0 1 9.75 8.583l5.25 5.25L13.833 15ZM5.417 9.167c1.041 0 1.927-.365 2.656-1.094.73-.73 1.094-1.615 1.094-2.656 0-1.042-.365-1.927-1.094-2.657-.73-.729-1.615-1.093-2.656-1.093-1.042 0-1.927.364-2.657 1.093-.729.73-1.093 1.615-1.093 2.657 0 1.041.364 1.927 1.093 2.656.73.73 1.615 1.094 2.657 1.094Z\"\/><\/svg>\n\t\t<\/button>\n\t\t<label for=\"searchform-1-input\" class=\"screen-reader-text\">\n\t\t\tSearch:\t\t<\/label>\n\t\t<input value=\"\"\n\t\t\ttype=\"search\"\n\t\t\tinputmode=\"search\"\n\t\t\tname=\"query-1-s\"\n\t\t\tid=\"searchform-1-input\"\n\t\t\tplaceholder=\"Type to search\u2026\"\n\t\t\tclass=\"wp-block-phrase-com-query-search__input\"\n\t\t\tdata-wp-bind--value=\"context.value\"\n\t\t\tdata-wp-on--input=\"actions.updateValue\"\n\t\t\tdata-wp-on--keyup=\"actions.autoSearch\"\n\t\t\/>\n\t\t<button hidden type=\"button\" class=\"wp-block-phrase-com-query-search__reset\" data-wp-on--click=\"actions.reset\" data-wp-bind--hidden=\"!context.value\">\n\t\t\t<span class=\"screen-reader-text\">Reset<\/span>\n\t\t\t<svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" fill=\"none\" viewBox=\"0 0 24 24\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M18 6 6 18M6 6l12 12\"\/><\/svg>\n\t\t<\/button>\n\t<\/form>\n<\/div>\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--24);margin-bottom:var(--wp--preset--spacing--32);\" class=\"wp-block-phrase-com-query-terms-filter\" data-wp-interactive=\"phrase\/query-terms-filter\">\n\t\t\t<li class=\"phrase-query-terms-filter__all\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/33177\"\n\t\t\t\trel=\"nofollow\"\n\t\t\t\trole=\"menuitemcheckbox\"\n\t\t\t\taria-checked=\"true\"\n\t\t\t\tdata-wp-on--click=\"actions.navigate\"\n\t\t\t\tdata-wp-on-async--mouseenter=\"actions.prefetch\"\n\t\t\t>\n\t\t\t\tAll\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li class=\"phrase-query-terms-filter__item\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/33177?query-1-category_name%5B0%5D=developpement-a-linternational-fr\"\n\t\t\t\trel=\"nofollow\"\n\t\t\t\trole=\"menuitemcheckbox\"\n\t\t\t\taria-checked=\"false\"\n\t\t\t\tdata-wp-on--click=\"actions.navigate\"\n\t\t\t\tdata-wp-on-async--mouseenter=\"actions.prefetch\"\n\t\t\t>\n\t\t\t\tD\u00e9veloppement \u00e0 l\u2019international\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li class=\"phrase-query-terms-filter__item\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/33177?query-1-category_name%5B0%5D=gestion-des-traductions-fr\"\n\t\t\t\trel=\"nofollow\"\n\t\t\t\trole=\"menuitemcheckbox\"\n\t\t\t\taria-checked=\"false\"\n\t\t\t\tdata-wp-on--click=\"actions.navigate\"\n\t\t\t\tdata-wp-on-async--mouseenter=\"actions.prefetch\"\n\t\t\t>\n\t\t\t\tGestion des traductions\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li class=\"phrase-query-terms-filter__item\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/33177?query-1-category_name%5B0%5D=localisation-de-logiciels-fr\"\n\t\t\t\trel=\"nofollow\"\n\t\t\t\trole=\"menuitemcheckbox\"\n\t\t\t\taria-checked=\"false\"\n\t\t\t\tdata-wp-on--click=\"actions.navigate\"\n\t\t\t\tdata-wp-on-async--mouseenter=\"actions.prefetch\"\n\t\t\t>\n\t\t\t\tLocalisation de logiciels\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li class=\"phrase-query-terms-filter__item\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/33177?query-1-category_name%5B0%5D=phrase-et-au-dela-fr\"\n\t\t\t\trel=\"nofollow\"\n\t\t\t\trole=\"menuitemcheckbox\"\n\t\t\t\taria-checked=\"false\"\n\t\t\t\tdata-wp-on--click=\"actions.navigate\"\n\t\t\t\tdata-wp-on-async--mouseenter=\"actions.prefetch\"\n\t\t\t>\n\t\t\t\tPhrase et au-del\u00e0\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li class=\"phrase-query-terms-filter__item\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/33177?query-1-category_name%5B0%5D=localization-strategy-fr\"\n\t\t\t\trel=\"nofollow\"\n\t\t\t\trole=\"menuitemcheckbox\"\n\t\t\t\taria-checked=\"false\"\n\t\t\t\tdata-wp-on--click=\"actions.navigate\"\n\t\t\t\tdata-wp-on-async--mouseenter=\"actions.prefetch\"\n\t\t\t>\n\t\t\t\tStrat\u00e9gie de localisation\t\t\t<\/a>\n\t\t<\/li>\n\t\t\t<li class=\"phrase-query-terms-filter__item\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/33177?query-1-category_name%5B0%5D=traduction-automatique-fr\"\n\t\t\t\trel=\"nofollow\"\n\t\t\t\trole=\"menuitemcheckbox\"\n\t\t\t\taria-checked=\"false\"\n\t\t\t\tdata-wp-on--click=\"actions.navigate\"\n\t\t\t\tdata-wp-on-async--mouseenter=\"actions.prefetch\"\n\t\t\t>\n\t\t\t\tTraduction automatique\t\t\t<\/a>\n\t\t<\/li>\n\t<\/ul>\n\n\n<ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-6d3fbd8f wp-block-post-template-is-layout-grid\"><li data-wp-key=\"post-template-item-133359\" class=\"wp-block-post post-133359 post type-post status-publish format-standard has-post-thumbnail hentry category-developpement-a-linternational-fr\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/phrase.com\/fr\/blog\/posts\/ai-translation-global-growth\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/The-AI-breakthroughs-powering-global-connection.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Au-del\u00e0 des mots\u00a0: comment les avanc\u00e9es de l&rsquo;IA favorisent la connectivit\u00e9 mondiale\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/The-AI-breakthroughs-powering-global-connection.jpg 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/The-AI-breakthroughs-powering-global-connection-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/The-AI-breakthroughs-powering-global-connection-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/The-AI-breakthroughs-powering-global-connection-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/09\/The-AI-breakthroughs-powering-global-connection-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\">Au-del\u00e0 des mots\u00a0: comment les avanc\u00e9es de l&rsquo;IA favorisent la connectivit\u00e9 mondiale<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">L&rsquo;IA rationalise et perturbe un certain nombre d&rsquo;activit\u00e9s. Mais pour les marques qui souhaitent \u00eatre comp\u00e9titives \u00e0 l&rsquo;\u00e9chelle mondiale, son impact sur la communication est tout simplement r\u00e9volutionnaire.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/ai-translation-global-growth\/\">Read more<\/a><\/p><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-136868\" class=\"wp-block-post post-136868 post type-post status-publish format-standard has-post-thumbnail hentry category-developpement-a-linternational-fr\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/phrase.com\/fr\/blog\/posts\/ai-gaming-personalization-efficiency-localization\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/gaming-AI.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"La r\u00e9volution de l&rsquo;IA dans le jeu\u00a0: personnalisation, efficacit\u00e9 et r\u00e9sultats financiers\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/gaming-AI.jpg 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/gaming-AI-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/gaming-AI-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/gaming-AI-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/06\/gaming-AI-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\">La r\u00e9volution de l&rsquo;IA dans le jeu\u00a0: personnalisation, efficacit\u00e9 et r\u00e9sultats financiers<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">L&rsquo;IA red\u00e9finit en profondeur l&rsquo;industrie du jeu, des exp\u00e9riences personnalis\u00e9es au contenu proc\u00e9dural en passant par la localisation en temps r\u00e9el et l&rsquo;automatisation des services en live. D\u00e9couvrez comment les\u2026<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/ai-gaming-personalization-efficiency-localization\/\">Read more<\/a><\/p><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-136876\" class=\"wp-block-post post-136876 post type-post status-publish format-standard has-post-thumbnail hentry category-localisation-de-logiciels-fr category-phrase-et-au-dela-fr\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/phrase.com\/fr\/blog\/posts\/unity-game-localization-plugin-phrase-strings\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1220\" height=\"529\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Unity_Header.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Localiser les jeux Unity avec le plug-in officiel Phrase\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Unity_Header.jpg 1220w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Unity_Header-300x130.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Unity_Header-1024x444.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Unity_Header-768x333.jpg 768w\" sizes=\"auto, (max-width: 1220px) 100vw, 1220px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\">Localiser les jeux Unity avec le plug-in officiel Phrase<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Vous voulez localiser votre jeu Unity sans avoir \u00e0 jongler avec les fichiers .csv\u00a0? D\u00e9couvrez comment le plug-in officiel Phrase Strings pour Unity simplifie le flux de travaux de localisation\u2026<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/unity-game-localization-plugin-phrase-strings\/\">Read more<\/a><\/p><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-93069\" class=\"wp-block-post post-93069 post type-post status-publish format-standard has-post-thumbnail hentry category-developpement-a-linternational-fr\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/phrase.com\/fr\/blog\/posts\/mobile-app-localization-global-success\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/global-mobile.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Se lancer \u00e0 l\u2019international : Strat\u00e9gies de localisation d\u2019applications mobiles pour gagner des clients, p\u00e9n\u00e9trer de nouveaux march\u00e9s et d\u00e9bloquer sa croissance gr\u00e2ce \u00e0 l\u2019expansion internationale\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/global-mobile.jpg 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/global-mobile-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/global-mobile-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/global-mobile-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/global-mobile-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\">Se lancer \u00e0 l\u2019international : Strat\u00e9gies de localisation d\u2019applications mobiles pour gagner des clients, p\u00e9n\u00e9trer de nouveaux march\u00e9s et d\u00e9bloquer sa croissance gr\u00e2ce \u00e0 l\u2019expansion internationale<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">D\u00e9couvrez comment des strat\u00e9gies efficaces de localisation d\u2019applications mobiles peuvent stimuler une croissance internationale. D\u00e9couvrez \u00e0 travers des \u00e9tudes de cas r\u00e9elles comment l\u2019adaptation aux march\u00e9s locaux permet d&rsquo;attirer de\u2026<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/mobile-app-localization-global-success\/\">Read more<\/a><\/p><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-109836\" class=\"wp-block-post post-109836 post type-post status-publish format-standard has-post-thumbnail hentry category-traduction-automatique-fr\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/phrase.com\/fr\/blog\/posts\/machine-translation-tools\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/Untitled-design-15.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Meilleur logiciel de traduction automatique \u00e0 essayer et \u00e0 utiliser en 2026\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/Untitled-design-15.jpg 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/Untitled-design-15-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/Untitled-design-15-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/Untitled-design-15-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/Untitled-design-15-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\">Meilleur logiciel de traduction automatique \u00e0 essayer et \u00e0 utiliser en 2026<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Phrase explique comment trouver le meilleur outil de TA pour vos besoins.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/machine-translation-tools\/\">Read more<\/a><\/p><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-109284\" class=\"wp-block-post post-109284 post type-post status-publish format-standard has-post-thumbnail hentry category-developpement-a-linternational-fr\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/phrase.com\/fr\/blog\/posts\/ai-international-expansion-localization-efficiency\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/Untitled-design-9.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Comment l&rsquo;IA peut booster votre strat\u00e9gie d&rsquo;expansion internationale\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/Untitled-design-9.jpg 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/Untitled-design-9-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/Untitled-design-9-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/Untitled-design-9-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/Untitled-design-9-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\">Comment l&rsquo;IA peut booster votre strat\u00e9gie d&rsquo;expansion internationale<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">D\u00e9couvrez comment l&rsquo;IA peut rationaliser votre expansion internationale en automatisant la localisation, en am\u00e9liorant les exp\u00e9riences client et en acc\u00e9l\u00e9rant l&rsquo;entr\u00e9e sur le march\u00e9 mondial.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/ai-international-expansion-localization-efficiency\/\">Read more<\/a><\/p><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-92974\" class=\"wp-block-post post-92974 post type-post status-publish format-standard has-post-thumbnail hentry category-developpement-a-linternational-fr\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/phrase.com\/fr\/blog\/posts\/improve-customer-retention-reduce-churn-tech\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/churning.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Gagnez, ne perdez pas vos clients. Le facteur oubli\u00e9 qui fid\u00e9lise les clients dans le secteur technologique\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/churning.jpg 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/churning-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/churning-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/churning-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/10\/churning-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\">Gagnez, ne perdez pas vos clients. Le facteur oubli\u00e9 qui fid\u00e9lise les clients dans le secteur technologique<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Comment votre entreprise technologique peut-elle rester comp\u00e9titive sur un march\u00e9 satur\u00e9 ? D\u00e9couvrez comment un facteur souvent oubli\u00e9 peut am\u00e9liorer la fid\u00e9lisation des clients et r\u00e9duire le taux de d\u00e9part\u2026<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/improve-customer-retention-reduce-churn-tech\/\">Read more<\/a><\/p><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-93072\" class=\"wp-block-post post-93072 post type-post status-publish format-standard has-post-thumbnail hentry category-gestion-des-traductions-fr category-localization-strategy-fr\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/phrase.com\/fr\/blog\/posts\/guide-selecting-right-tms-rfp-process\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Guide-to-the-TMS-RFP-Process-P-1.pdf.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Construire un appel d&rsquo;offres parfait : Votre guide pour s\u00e9lectionner le meilleur syst\u00e8me de gestion de traduction\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Guide-to-the-TMS-RFP-Process-P-1.pdf.jpg 2560w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Guide-to-the-TMS-RFP-Process-P-1.pdf-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Guide-to-the-TMS-RFP-Process-P-1.pdf-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Guide-to-the-TMS-RFP-Process-P-1.pdf-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Guide-to-the-TMS-RFP-Process-P-1.pdf-1536x864.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Guide-to-the-TMS-RFP-Process-P-1.pdf-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\">Construire un appel d&rsquo;offres parfait : Votre guide pour s\u00e9lectionner le meilleur syst\u00e8me de gestion de traduction<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">D\u00e9couvrez comment am\u00e9liorer votre strat\u00e9gie de contenu globale avec le bon syst\u00e8me de gestion de traduction (TMS). Notre guide vous aidera \u00e0 cr\u00e9er un appel d&rsquo;offres parfait pour s\u00e9lectionner un\u2026<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/guide-selecting-right-tms-rfp-process\/\">Read more<\/a><\/p><\/div><\/div>\n\n<\/li><li data-wp-key=\"post-template-item-92977\" class=\"wp-block-post post-92977 post type-post status-publish format-standard has-post-thumbnail hentry category-gestion-des-traductions-fr category-phrase-et-au-dela-fr\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/phrase.com\/fr\/blog\/posts\/optimizing-translation-quality-cost-phrase-qps\/\" target=\"_self\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Gen_AI_Language.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Comprendre le QPS, les \u00e9conomies possibles et le retour sur investissement\" style=\"object-fit:cover;\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Gen_AI_Language.jpg 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Gen_AI_Language-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Gen_AI_Language-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Gen_AI_Language-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Gen_AI_Language-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group wp-block-post__content is-layout-flow wp-block-group-is-layout-flow\"><h3 class=\"wp-block-post-title\">Comprendre le QPS, les \u00e9conomies possibles et le retour sur investissement<\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">D\u00e9couvrez comment le score de qualit\u00e9 de performance de Phrase (QPS) am\u00e9liore le processus de traduction en permettant l\u2019hyper-automatisation, en optimisant l&rsquo;efficacit\u00e9 de la traduction automatique et en r\u00e9duisant les\u2026<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/optimizing-translation-quality-cost-phrase-qps\/\">Read more<\/a><\/p><\/div><\/div>\n\n<\/li><\/ul>\n\n\n\n<div class=\"wp-block-infinite-scroll-load-more-button\" data-wp-interactive=\"wearerequired\/infinite-scroll\" data-wp-context='{\"instanceId\":\"wearerequired\\\/infinite-scroll-1\"}' data-wp-class--is-loading=\"state.isLoading\">\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"wp-element-button wp-block-infinite-scroll-load-more-button__button\"\n\t\t\tdata-wp-on-async--click=\"actions.loadMore\"\n\t\t\tdata-wp-bind--disabled=\"state.isLoading\"\n\t\t\tdata-wp-bind--hidden=\"state.isButtonHidden\"\n\t\t>\n\t\t\tLoad more\n\t\t<\/button>\n\t\t<div hidden class=\"wp-block-infinite-scroll-load-more-button__loading-indicator\" data-wp-bind--hidden=\"!state.isLoading\">Loading\u2026<\/div>\n\t<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Blog Perspectives d&rsquo;experts, strat\u00e9gies pratiques et histoires du monde r\u00e9el pour vous aider \u00e0 rationaliser et optimiser la localisation, \u00e0 vous connecter avec les audiences et \u00e0 d\u00e9velopper votre Business \u00e0 l&rsquo;\u00e9chelle mondiale.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-refresh","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-33177","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/33177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/comments?post=33177"}],"version-history":[{"count":32,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/33177\/revisions"}],"predecessor-version":[{"id":131866,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/pages\/33177\/revisions\/131866"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/media?parent=33177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}