{"id":109856,"date":"2022-10-20T07:00:00","date_gmt":"2022-10-20T05:00:00","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/strategie-internationale-ce-que-cest-et-pourquoi-les-entreprises-ladoptent\/"},"modified":"2026-01-27T17:26:34","modified_gmt":"2026-01-27T16:26:34","slug":"international-strategy","status":"publish","type":"post","link":"https:\/\/phrase.com\/fr\/blog\/posts\/international-strategy\/","title":{"rendered":"Strat\u00e9gie internationale\u00a0: ce que c&rsquo;est et pourquoi les entreprises l&rsquo;adoptent"},"content":{"rendered":"\n<p>Your company is at a crossroads. After years of successful operation in your domestic market, you\u2019ve decided to expand the global footprint of your business. With so many different ways to steer <a href=\"https:\/\/phrase.com\/blog\/posts\/global-expansion\/\">global expansion<\/a>, it&rsquo;s imperative that you have an effective plan in place.\u00a0<\/p>\n\n<p>How best to leverage your competitive advantage\u2014whether it\u2019s your product, your skills, or your marketing in foreign markets? An international strategy is one of the most common approaches that successful global companies use to achieve this.<\/p>\n\n<p>To help you choose the right direction, this guide explains why and under which conditions it can be beneficial to adopt an international strategy. It will walk you through its ins and outs, compare it with other types of global expansion strategies, and reflect on its main benefits. You\u2019ll also get to know some strong international strategy examples and learn implementation best practices.<\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/international-strategy\/#what-is-an-international-strategy\" >What is an international strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/international-strategy\/#how-an-international-strategy-differs-from-other-global-expansion-strategies\" >How an international strategy differs from other global expansion strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/international-strategy\/#what-are-the-benefits-of-an-international-strategy\" >What are the benefits of an international strategy?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/international-strategy\/#competitive-advantage-by-location\" >Competitive advantage by location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/international-strategy\/#economies-of-scale-in-terms-of-development-and-production\" >Economies of scale in terms of development and production<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/international-strategy\/#greater-return-on-investment-roi\" >Greater return on investment (ROI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/international-strategy\/#global-brand-recognition\" >Global brand recognition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/international-strategy\/#global-customer-satisfaction\" >Global customer satisfaction<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/international-strategy\/#top-5-international-strategy-examples\" >Top 5 international strategy examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/international-strategy\/#starbucks\" >Starbucks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/international-strategy\/#rolex\" >Rolex<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/international-strategy\/#porsche\" >Porsche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/international-strategy\/#hermes\" >Herm\u00e8s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/international-strategy\/#harley-davidson\" >Harley-Davidson<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/phrase.com\/fr\/blog\/posts\/international-strategy\/#an-international-strategy-is-one-of-the-most-direct-means-to-go-global\" >An international strategy is one of the most direct means to go global<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-an-international-strategy\"><\/span>What is an international strategy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Companies that have business operations in more than one market, also known as multinational corporations (MNCs), adopt a long-term plan to outline the steps and procedures they need for accomplishing their goals in the global marketplace.<\/p>\n\n<p>The plan that is supposed to guide the operations of your company in foreign markets will depend on many different factors, such as your resources, the industry you operate in, the specificities of the markets you target, etc. According to <a href=\"https:\/\/journals.sagepub.com\/doi\/10.2307\/41172603\">Prahalad and Doz<\/a>, the tensions that MNCs face can be global and local.<\/p>\n\n<p>Let&rsquo;s have a detailed look at the sources of pressure that multinational corporations can face:<\/p>\n\n<figure class=\"wp-block-table is-style-regular\"><table>\n<thead>\n<tr>\n<td>Global pressures for global integration of activities<\/td>\n<td>Local pressures for local reactivity to different markets<\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span class=\"small\" style=\"font-weight: 400\">Pressure for cost reduction<\/span><\/td>\n<td><span style=\"font-weight: 400\">Difference in the needs of consumers depending on the countries<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Importance of global clients<\/span><\/td>\n<td><span style=\"font-weight: 400\">Variations in the distribution channels between countries<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Presence of global competitors<\/span><\/td>\n<td><span style=\"font-weight: 400\">Availability of substitutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Consumers\u2019 universal needs<\/span><\/td>\n<td><span style=\"font-weight: 400\">Enquiries of the host government<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Intensity of the technology and of the investment<\/span><\/td>\n<td><span style=\"font-weight: 400\">Structure of the local market<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n<p>It may be easy to think that companies can only choose between responding to global pressures by globally integrating their activities\u2014and responding to local pressures by <a href=\"https:\/\/phrase.com\/blog\/posts\/product-localization\/\">adapting their products and services to local markets<\/a>.<\/p>\n\n<p>In reality, choosing a strategy is more complex. Imagine a company in the wine industry for which it wouldn\u2019t be economically beneficial to send production offshore, as the best talents and raw materials are located in the home country. Moreover, wine consumers in local markets have similar tastes, and so the exact same bottle can be successful both at home and abroad. In these conditions, adopting an international strategy may make sense.<\/p>\n\n<p>An international strategy is an approach with low levels of global integration and local reactivity. In terms of organizing the business units, it means that the company centralizes all information, authority, and decision-making for international markets at the headquarters. A dedicated department manages all these international operations.<\/p>\n\n<p>Moreover, all key operations, including production, are located in the home country, while the company exports the same standardized products and services to foreign markets without taking local tastes into account. That\u2019s why the international strategy is also called the \u201cexporting strategy.\u201d<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-an-international-strategy-differs-from-other-global-expansion-strategies\"><\/span>How an international strategy differs from other global expansion strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>According to <a href=\"https:\/\/www.aqa.org.uk\/resources\/business\/as-and-a-level\/business-7131-7132\/teach\/teaching-guide-bartlett-and-ghoshals-international-multi-domestic-transnational-and-global-strategies\">Bartlett and Ghoshal<\/a>, the different positions that companies take in terms of global integration and responsiveness to local markets allow us to identify 4 global expansion strategy types.<\/p>\n\n<figure class=\"wp-block-image alignnone size-full wp-image-34783\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34783\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/10\/international-strategy-graph.jpg\" alt=\"International strategy graph | Phrase\" width=\"2083\" height=\"2083\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/10\/international-strategy-graph.jpg 2114w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/10\/international-strategy-graph-300x300.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/10\/international-strategy-graph-1024x1024.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/10\/international-strategy-graph-150x150.jpg 150w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/10\/international-strategy-graph-768x768.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/10\/international-strategy-graph-1536x1536.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/10\/international-strategy-graph-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 2083px) 100vw, 2083px\" \/><\/figure>\n\n<p>In practice, each global expansion strategy type offers unique benefits to companies that want to expand the global footprint of their business:<\/p>\n\n<ul class=\"wp-block-list\">\n\n<li><b>Global strategy:<\/b><span style=\"font-weight: 400\"> Global companies coordinate their operations in foreign markets to make the most of the advantages offered by each country, while centralizing all decisions at the headquarters. Take Apple as an example: They offer the same phones and laptops in all markets under one strong brand, while their products are made in multiple countries.<\/span><\/li>\n\n\n\n<li><b>Multidomestic strategy:<\/b><span style=\"font-weight: 400\"> Multidomestic companies seek to adapt their products and services to local markets thanks to foreign subsidiaries with a high degree of independence from the headquarters. Their products match local tastes, which can give them a competitive advantage over international companies in a foreign market. This strategy is common in large companies in the food industry, such as Procter &amp; Gamble.<\/span><\/li>\n\n\n\n<li><b>Transnational strategy:<\/b><span style=\"font-weight: 400\"> This type of strategy can be seen as a combination of global and multidomestic strategies. Decisions are made together by the headquarters and the interconnected foreign subsidiaries, while the products and services are tailored to local markets. An example of a transnational strategy is the cosmetic giant L\u2019Or\u00e9al: They offer strong brands both from the US, like Maybelline, and from France, like Lanc\u00f4me.<\/span><\/li>\n\n<\/ul>\n\n<p>Unlike other types of multinational corporations, foreign subsidiaries in international companies act as mere resellers of the products exported from the headquarters.<\/p>\n\n<p>What\u2019s more, the international strategy gives greater importance to the revenue coming from the domestic market than to the revenue from foreign markets. Therefore, the turnover made abroad can be considered additional to the one generated at home. In contrast, in all other types of global expansion strategies, activities in foreign markets are as important as\u2014if not more than\u2014the activities in the domestic market.<\/p>\n\n<p>This is one of the core reasons why many companies follow international strategy at the early <a href=\"https:\/\/phrase.com\/blog\/posts\/entering-foreign-markets\/\">stages of global expansion<\/a>. As soon as international activities are well developed, switching to another strategy type is often the key to long-term global success. Orange, the telecommunication group, gives a good example of this in action: In the early 2000s, the French-based France T\u00e9l\u00e9com became the Orange group and progressively established its global presence with relatively independent local subsidiaries, such as Orange Poland and Orange Morocco.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-are-the-benefits-of-an-international-strategy\"><\/span>What are the benefits of an international strategy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Going global is a big investment but, if well planned and implemented, is bound to be beneficial for your business in the long term. An international strategy brings specific advantages.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"competitive-advantage-by-location\"><\/span>Competitive advantage by location<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Thanks to <a href=\"https:\/\/phrase.com\/blog\/posts\/globalization\/\">globalization<\/a> in the past decades, entering foreign markets has become a common way for companies to outpace the competition. In fact, 56% of middle market companies include international expansion in their growth strategies. By expanding to local markets, you can find new global customers, challenge global competitors, and improve your products.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"economies-of-scale-in-terms-of-development-and-production\"><\/span>Economies of scale in terms of development and production<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>By developing and producing goods exclusively in their home country, international companies make economies of scale that wouldn\u2019t be possible if their activities were located across different countries.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"greater-return-on-investment-roi\"><\/span>Greater return on investment (ROI)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Getting a better <a href=\"https:\/\/phrase.com\/blog\/posts\/get-your-money-back-optimizing-localization-roi\/\">return on investment<\/a> in foreign countries than at home is a strong incentive to go global. However, your ROI depends on how much production, development, implementation, and localization will cost you. That\u2019s why it\u2019s key to do thorough research on the potential costs and incomes linked with each global expansion strategy beforehand.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"global-brand-recognition\"><\/span>Global brand recognition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Selling products under the same global brand across all countries is a way to be easily recognized on the global market. By doing so, your logo and your brand name will be globally identified.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"global-customer-satisfaction\"><\/span>Global customer satisfaction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Imagine that you bought the perfect car in your home country: you find it both reliable and comfortable. A few years later, after moving abroad, you need to buy a new car. If you find the exact same one from the same car manufacturer, you\u2019d probably buy it right away. That\u2019s another benefit of an international strategy: rReaching customer satisfaction in the global marketplace by offering the same products and services in every country.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"top-5-international-strategy-examples\"><\/span>Top 5 international strategy examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Now that you\u2019re familiar with the ins and outs of an international strategy, let\u2019s have a look at some examples of successful international companies. The international strategy gives them benefits as their industry and internal resources are suitable.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"starbucks\"><\/span>Starbucks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>The Starbucks story started with one store in Seattle in 1971, where the headquarters is still located. Today, there are <a href=\"https:\/\/www.starbucks.co.uk\/about-us#:~:text=Today%2C%20with%20more%20than%2032%2C000,an%20exceptional%20experience%20to%20life.\">32K Starbucks coffee houses in 80 countries<\/a>. The company\u2019s success lies in a unified product offering and standardized store decoration across markets\u2014making their coffees appreciated and their logo with the siren easily recognizable all over the world.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"rolex\"><\/span>Rolex<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>For at least a century, all Rolex watches have been <a href=\"https:\/\/www.rolex.com\/about-rolex-watches\/made-in-switzerland.html\">made in Switzerland<\/a>: Each item has \u201cSwiss made\u201d printed at the bottom, regardless of the market you buy it in, linking the brand with Switzerland&rsquo;s reputation for watch excellence. Moreover, all key activities, including research and development, design, and sales, are centralized in their headquarters in Geneva.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"porsche\"><\/span>Porsche<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>In 2021, the German sports car manufacturer delivered more than <a href=\"https:\/\/newsroom.porsche.com\/en\/2022\/company\/porsche-deliveries-2021-worldwide-27003.html\">300K vehicles worldwide<\/a>. Every single one was assembled in Germany, making Porsche a great international strategy example. What\u2019s more intriguing, all key activities, such as research and development, and after-sales, are managed from different locations in their home country.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"hermes\"><\/span>Herm\u00e8s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>Founded in Paris in the 19th century, the luxury design house is still controlled by the founder\u2019s descendants. The products are mainly manufactured in France, and the firm is exclusively headquartered in Paris. With <a href=\"https:\/\/www.hermes.com\/us\/en\/story\/271204-hermes-around-the-world\/\">more than 300 stores worldwide<\/a>, they benefit from a strong international presence: In 2021, Herm\u00e8s generated <a href=\"https:\/\/ww.fashionnetwork.com\/news\/Hermes-boosts-growth-in-all-regions-in-2021,1380458.html\">more than 90% of its turnover outside France<\/a>. The same bags, scarves, and perfumes are sold in each Herm\u00e8s store.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"harley-davidson\"><\/span>Harley-Davidson<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>The US company offers the same motorcycle designs in every country. Indeed, for this kind of product, customers in foreign countries don\u2019t require any specific adaptation. By adopting this strategy, they reached global customer satisfaction and managed to make their motorcycles recognized all around the world. <a href=\"https:\/\/www.harley-davidson.com\/us\/en\/about-us\/careers\/locations.html\">Harley-Davidson\u2019s corporate headquarters<\/a> is located in Milwaukee, on the same site where the first factory was built, and product development takes place only in the US.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"an-international-strategy-is-one-of-the-most-direct-means-to-go-global\"><\/span>An international strategy is one of the most direct means to go global<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Companies that want to expand globally often adopt an international strategy when low global coordination of their operations is required\u2014and if their products and services can succeed abroad without any local adaptation.<\/p>\n\n<p>It\u2019s often an ideal approach to market entry in the first stages of global expansion, as exporting standardized products from headquarters is relatively straightforward. Once you implement an international strategy successfully, switching to another global expansion strategy can bring global cost reduction and perfectly tailored products for local markets.<\/p>\n\n<p>Finally, an international strategy specifically brings economies of scale in terms of production as well as global recognition and appreciation by customers. That\u2019s why companies like Rolex and Porsche still follow an international strategy several decades after they opened their first foreign subsidiaries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez ce qui rend une strat\u00e9gie internationale b\u00e9n\u00e9fique pour les entreprises en voie de croissance mondiale, surtout dans les premi\u00e8res \u00e9tapes de l&rsquo;expansion mondiale.<\/p>\n","protected":false},"author":50,"featured_media":34755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-refresh-updated","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[2455],"class_list":["post-109856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-developpement-a-linternational-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/posts\/109856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/comments?post=109856"}],"version-history":[{"count":5,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/posts\/109856\/revisions"}],"predecessor-version":[{"id":133297,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/posts\/109856\/revisions\/133297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/media\/34755"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/media?parent=109856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phrase.com\/fr\/wp-json\/wp\/v2\/categories?post=109856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}