Why Phrase is the Highest-Rated Software Localization Management Solution

Thank you to our users! Because of real reviews by real customers, we have the highest rating (4.7/5) on G2!

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Phrase beat the competition in G2 categories such as

Product direction


Ease of setup


Ease of use


Meets requirements


Quality of support


Ease of doing business with


Learn more about Phrase

See for yourself what everyone’s talking about.

Why companies prefer Phrase to Smartling

  • Reason #1

    Transparent pricing structure

    Phrase has a transparent pricing structure, easily calculated to the user, so you know right away the costs associated with your localization projects. With Phrase, you not only get what you pay for, you know what you pay for!

  • Reason #2

    A strong developer focus

    Phrase is built with developers in mind. Our API uptime at Phrase is 99.9% over the last 6 months and we support over 40+ file formats.

  • Reason #3

    EU data-protection policies

    Phrase operates with strict adherence to EU data-protection policies, keeping your data stored in Germany safely. Phrase has a dedicated Data Protection Officer, who can be reached with any security questions at privacy@phrase.com.

Why companies prefer Phrase to Lokalise

  • Reason #1

    Information-security reliability

    Phrase undergoes continuous external security testing, and is heavily committed to ensuring all your information stays safe. We are now ISO 27001 certified and Tisax AL 2 conform. Read more regarding these qualifications here.

  • Reason #2

    No restrictions on content

    Phrase pricing plans do not restrict the number of words you can translate! Translate as much content as you want, and Phrase will handle the rest.

  • Reason #3

    Support for every customer

    We are very proud of our strong, highly-rated, and responsive customer service team available to all our customers. Our teams are an extension of your team, here to help you with tailor-made advice whenever you need it.

Why companies prefer Phrase to Transifex

  • Reason #1

    Built with everybody in mind

    Did you know that Phrase has great packages that start as low as one user? With a low barrier to entry, Phrase enables teams of all sizes to offer their products to a global audience.

  • Reason #2

    Dedicated mobile features

    Phrase has a dedicated feature for mobile app localization and publishing called over the air. With this, companies with mobile app content can publish localized copy changes the easiest way possible, without waiting for the next deployment.

  • Reason #3

    Predictable pricing

    With a predictable pricing structure (pay per amount of users, not for amount of words), wordcount-heavy companies can feel free to produce as much content as they want. Don’t hold back! And do it all without worrying about the bill adding up.

The Phrase difference

There are a lot of translation and localization management solutions on the market, and it could appear that they all do relatively the same thing. Many will tell you that they are the simplest solution, the most intuitive, or that they have the most powerful features.

It isn’t always easy to decide which localization platform is the right one for your business. That is why we turn to real reviews from real customers to benchmark our business and find out how Phrase really stacks up!


Easiest to set up

Getting a localization solution integrated into your digital products and your workflow is a tricky thing to start. First, there is a lot to consider about how this new platform will work along processes and tools you already have or need internally. That is why we are thrilled that Phrase is rated the easiest software localization platform to set up! Getting started with a localization management solution has never been easier.


Easiest to use

Once you get your software localization solution integrated, the real work begins. Phrase is voted the easiest localization platform to use, and this makes us really happy knowing that we are making the lives of developers, translators, designers, and localization managers easier by giving them a platform that works for everyone.


Our support is #1

Even the most experienced professionals need a little help sometimes. That is where our unrivaled support team comes in. We love that we were given the title of highest-rated quality of support for a software localization solution! Our Customer Success team, along with Sales and Product, are always available for questions or concerns. Just consider us an extension of your team and reach out whenever you need!