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Phrase Localization Platform
In this release, we’re announcing a range of enhancements to the Phrase Localization Platform that will define the next generation of localization technology, powered by AI.

Phrase Localization Platform
In this release, we’re announcing a range of enhancements to the Phrase Localization Platform that will define the next generation of localization technology, powered by AI.
A world leader in translation technology
Phrase automates, manages, and translates content for deeper customer connections and faster business growth.
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Localization solutions for developers
Automate the software localization process to eliminate hassle and manual work, and seamlessly integrate localization into your development cycle.
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Translation management
Whether you use in-house linguists, language service providers, or machine translation, Phrase TMS provides all you need to set up a future-proof translation workflow. Our intuitive interface makes it easy to get started, while our automation capabilities and powerful integrations help perfect your existing workflows.
Page header
The Phrase
Localization Platform
The Phrase Platform is the only language platform with
a family of interconnected translation products.
Phrase
Orchestrator
The easiest way to automate
your localization
Phrase Strings
Strings has been built by product people,
for product people.
Phrase TMS
The leading translation management system
Phrase Language AI
We have invested heavily in R&D to help our clients on
their journey to fully automated machine translation.
The most comprehensive
localization and translation
solution on the market
Hero
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Est tortor scelerisque ultricies aliquam.
Ultricies volutpat nullam nulla eget. Tempor pharetra placerat id amet facilisi in porta. Vivamus ut pellentesque turpis enim vitae cursus sodales viverra. Amet purus gravida sit turpis placerat euismod. Eget rhoncus tristique et at eget.
Est tortor scelerisque ultricies aliquam.
Ultricies volutpat nullam nulla eget. Tempor pharetra placerat id amet facilisi in porta. Vivamus ut pellentesque turpis enim vitae cursus sodales viverra. Amet purus gravida sit turpis placerat euismod. Eget rhoncus tristique et at eget.
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Nec blandit congue aliquam fames ut sed venenatis fermentum enim. Id molestie ut venenatis nulla senectus sit tempus malesuada. Leo at ultrices risus elit. Ac integer at in leo vel congue posuere sit.
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At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
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Our values
We’re committed to the principles that guide our team and our work culture.
Our values
We’re committed to the principles that guide our team and our work culture.
Testimonials
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Suggested Reading
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Phrase Orchestrator
Phrase Orchestrator is a codeless automation solution allowing teams to build sophisticated workflows without the need for engineers or developers. With an intuitive interface and ‘drag and drop’ functionality, you’ll be able to customize and automate localization processes across the Phrase Platform with ease. And thanks to a raft of workflow templates, Orchestrator can be implemented in no time at all.

Phrase Analytics
The ability to make data-based decisions, track goals and share actionable insights is crucial in the drive for operational efficiencies and growth. Phrase Analytics is a game-changer for localization, mobilizing the Platform’s business intelligence capabilities with customizable visuals and reports. We’ve developed this product without the need for SQL knowledge, so a wider variety of stakeholders (beyond your BI or Analytics teams) are empowered to swiftly create and distribute powerful and directional insight.

Integrations
Our platform of products has been created to ensure a flawless integration with your localization systems, preserving current workflows and fostering smooth transitions. With over 50 integrations to date, its plug-and-play approach ensures rapid deployment – and value realization. We also have a large team of engineers ready to ensure that new connections can be made if they don’t yet exist.




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AI at Phrase
Our AI-powered product platform represents a breakthrough in localization technology.
At Phrase, we are working towards a fully automated localisation platform where human review is the exception to the rule. We have invested heavily in our R&D to help our clients on their journey to fully automated machine translation.
(And unlike the competition, we believe that when you train your AI, you own your data.)
Language AI
Phrase Language AI provides sophisticated, secure and scalable machine translation, and opens up potent new use cases. Harnessing the intelligence of fully-managed engines from over 30 leading machine translation providers (including Amazon, DeepL, Google Translate, and Microsoft Translator), automatic selection is based on your unique language pair, content type and objectives. Language AI can handle everything—from QA testing, legal and security evaluation, to setup and payment of the translation engines.
Phrase Custom AI
Custom AI is your very own custom translation model, significantly improving translation efficiencies and reducing dependencies on external tools and partners. In real time, the system selects the most suitable translation services based on your brand, business and customer needs. Incorporating your brand terminology and past translations, it also evaluates content quality based on an array of factors including brand terms, history and context. And uniquely, sensitive data injested by the AI is all retained securely in house and owned by you. Phrase AI will learn and adapt, so quality and impact are achieved with more speed – and better quality – than ever before.
Phase Next MT
Phrase NextMT is our AI translation engine, created as a standalone service to plug gaps we observed in the localisation market. Even the biggest engines don’t take numbers, tenses, people, or genders into account; we’ve ensured NextMT considers such context. It can inflect terms correctly, providing advanced glossary support to supercede the traditional ‘search and replace’ substitution. And, in comparison to the competition, translation accuracy typically improves by 10% – and translation quality by 50%.
Phase Next MT
Phrase NextMT is our AI translation engine, created as a standalone service to plug gaps we observed in the localisation market. Even the biggest engines don’t take numbers, tenses, people, or genders into account; we’ve ensured NextMT considers such context. It can inflect terms correctly, providing advanced glossary support to supercede the traditional ‘search and replace’ substitution. And, in comparison to the competition, translation accuracy typically improves by 10% – and translation quality by 50%.
Phase Next MT
Phrase NextMT is our AI translation engine, created as a standalone service to plug gaps we observed in the localisation market. Even the biggest engines don’t take numbers, tenses, people, or genders into account; we’ve ensured NextMT considers such context. It can inflect terms correctly, providing advanced glossary support to supercede the traditional ‘search and replace’ substitution. And, in comparison to the competition, translation accuracy typically improves by 10% – and translation quality by 50%.
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What’s in the box?
Language AI includes:
Fully managed engines
Phrase NextMT
MT autoselect
MT glossaries
MT quality estimation
API
(requires end-user access licences)
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Machine translation
Our machine learning technology delivers fast and cost-effective translations in multiple languages with minimal manual work.
Workflow management and automation
Automate repetitive or manual tasks and reduce communication overhead.
Professional translation services
Our translation management software allows you to order translations and other language services from professionals faster and with greater ease.
Software localization
Use the power of a scalable software localization platform to enter new markets and connect with your target audience more quickly.
Website localization
Utilize the widest selection of translation tools and features to attract an international audience to your website and connect with new markets.
Translation management
Improve automation and turn-around speed with a platform built for agile and continuous localization.
Game localization
Unlock the full potential of your video games and bring them to new audiences across the globe.
App localization
Start publishing your app translations in real time without waiting for the next deployment.
Continuous localization
Integrate translation and localization into your agile development cycles and keep up with the speed of global markets.
Localization management
Set up your localization process for global growth and take your web-based and other digital products to the next level.
Translation quality assurance
Ensure consistent, high-quality translated content across all languages.
Multilingual UX
Level up your user interface (UI) translation to provide a smooth customer experience across markets.
Collaborative localization
Bring all stakeholders together on one platform to improve efficiency and productivity.
Technical translation
Translate your technical documentation in as many languages as you need to inform customers worldwide.
Document translation
Translate files like Word documents, slide decks, blog articles, or emails using our translation editor.
String localization
Work in line with your product team’s development sprints to continuously localize new features.
Media & Text
Image dimensions: at least 763x518px – double would be better.
AI translation
We believe that the creation of our AI-powered product suite is the biggest single advancement to happen in localization. Baked into the Suite and customised to your needs, Phrase AI is trainable to achieve the most successful outcomes based on the your circumstances and unique goals. In real time, the system automates the selection of the most effective translation services, incorporates brand terms, and scores content quality based on an array of context and circumstances. This means you are able to achieve much more, with less.


Automate
Phrase Orchestrator adds the ability to customize and fully automate localization processes and workflows, allowing your entire organization to access, process and distribute content at lightning speed. Designed for teams who want to build sophisticated workflows with ease, Orchestrator provides a single interface spanning the Phrase Suite of products. And with drag-and-drop functionality, no coding is required.
Two column patterns
Optimize your workflow
Translation projects and strings automatically flow through custom workflow steps. Powerful workflow automations help save project management time and increase productivity.
Monitor translation progress
Track projects in real time. See all the information you need to effectively manage projects and avoid issues.
Automate manual tasks
Spend time focusing on more important jobs by automating tedious processes such as sending emails and updating spreadsheets.
Customize your workflow
Create your optimal process for projects to automatically flow through, so you can deliver translations faster.
Optimize your workflow
Translation projects and strings automatically flow through custom workflow steps. Powerful workflow automations help save project management time and increase productivity.
Monitor translation progress
Track projects in real time. See all the information you need to effectively manage projects and avoid issues.
Automate manual tasks
Spend time focusing on more important jobs by automating tedious processes such as sending emails and updating spreadsheets.
Customize your workflow
Create your optimal process for projects to automatically flow through, so you can deliver translations faster.
Optimize your workflow
Translation projects and strings automatically flow through custom workflow steps. Powerful workflow automations help save project management time and increase productivity.
Monitor translation progress
Track projects in real time. See all the information you need to effectively manage projects and avoid issues.
Automate manual tasks
Spend time focusing on more important jobs by automating tedious processes such as sending emails and updating spreadsheets.
Customize your workflow
Create your optimal process for projects to automatically flow through, so you can deliver translations faster.
Optimize your workflow
Translation projects and strings automatically flow through custom workflow steps. Powerful workflow automations help save project management time and increase productivity.
Monitor translation progress
Track projects in real time. See all the information you need to effectively manage projects and avoid issues.
Automate manual tasks
Spend time focusing on more important jobs by automating tedious processes such as sending emails and updating spreadsheets.
Customize your workflow
Create your optimal process for projects to automatically flow through, so you can deliver translations faster.
Optimize your workflow
Translation projects and strings automatically flow through custom workflow steps. Powerful workflow automations help save project management time and increase productivity.
Monitor translation progress
Track projects in real time. See all the information you need to effectively manage projects and avoid issues.
Automate manual tasks
Spend time focusing on more important jobs by automating tedious processes such as sending emails and updating spreadsheets.
Customize your workflow
Create your optimal process for projects to automatically flow through, so you can deliver translations faster.
Three column patterns
Optimize your workflow
Translation projects and strings automatically flow through custom workflow steps. Powerful workflow automations help save project management time and increase productivity.
Monitor translation progress
Track projects in real time. See all the information you need to effectively manage projects and avoid issues.
Automate manual tasks
Spend time focusing on more important jobs by automating tedious processes such as sending emails and updating spreadsheets.
Customize your workflow
Create your optimal process for projects to automatically flow through, so you can deliver translations faster.
Optimize your workflow
Translation projects and strings automatically flow through custom workflow steps. Powerful workflow automations help save project management time and increase productivity.
Monitor translation progress
Track projects in real time. See all the information you need to effectively manage projects and avoid issues.
Automate manual tasks
Spend time focusing on more important jobs by automating tedious processes such as sending emails and updating spreadsheets.
Customize your workflow
Create your optimal process for projects to automatically flow through, so you can deliver translations faster.
Optimize your workflow
Translation projects and strings automatically flow through custom workflow steps. Powerful workflow automations help save project management time and increase productivity.
Monitor translation progress
Track projects in real time. See all the information you need to effectively manage projects and avoid issues.
Automate manual tasks
Spend time focusing on more important jobs by automating tedious processes such as sending emails and updating spreadsheets.
Customize your workflow
Create your optimal process for projects to automatically flow through, so you can deliver translations faster.
Optimize your workflow
Translation projects and strings automatically flow through custom workflow steps. Powerful workflow automations help save project management time and increase productivity.
Github
Achieve high reliability and performance by automatically sending branches and repositories to Phrase for translation.
GitLab
Streamline your workflow and avoid bottlenecks by automatically creating projects and importing content.

Bitbucket
Keep projects organized by creating jobs that are automatically sent for translation when your branches and repositories are updated in Bitbucket.
Optimize your workflow
Translation projects and strings automatically flow through custom workflow steps. Powerful workflow automations help save project management time and increase productivity.
Github
Achieve high reliability and performance by automatically sending branches and repositories to Phrase for translation.
GitLab
Streamline your workflow and avoid bottlenecks by automatically creating projects and importing content.

Bitbucket
Keep projects organized by creating jobs that are automatically sent for translation when your branches and repositories are updated in Bitbucket.
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Let’s grow together
We’re building a culture where personal and professional growth are just as important as business growth.
See what it’s like to work at Phrase, learn about our team, and find out what sparks our motivation—in and out of the office.
Optimize your
workflow
Translation projects and strings
automatically flow through custom
workflow steps. Powerful workflow
automations help save project
management time and increase
productivity.
Optimize your
workflow
Translation projects and strings
automatically flow through custom
workflow steps. Powerful workflow
automations help save project
management time and increase
productivity.
Optimize your workflow
Translation projects and strings automatically flow through custom workflow steps. Powerful workflow automations help save project management time and increase productivity.

Media dimensions: 820x830px
Optimize your workflow
Translation projects and strings automatically flow through custom workflow steps. Powerful workflow automations help save project management time and increase productivity.
Groups
The world leader in translation technology
Phrase automates, manages, and translates content for deeper customer connections and faster business growth.
Phrase automates, translates, and manages content with intelligence and at scale.
Incorporating intuitive workflows, cost control and sophisticated reporting, our TMS platform is designed to improve customer engagement and support global growth. (It also happens to be the highest-ranked translation management system on the market.*)
The Phrase Localization Platform
A Leader in Localization
G2 Reviews
Accordions
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Second Arc
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First element
The content
Second Arc
Some content. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Copy
Optimize your workflow
Translation projects and strings automatically flow through custom workflow steps. Powerful workflow automations help save project management time and increase productivity.
Sociis ut iaculis amet vivamus congue ut. Aliquam nisl morbi egestas ridiculus ultrices aliquet lobortis leo. Aenean mauris senectus vitae dignissim. Pharetra massa nam in quam sodales mi consectetur eget. Aliquet molestie luctus lorem feugiat. Sed curabitur nunc et eu. Semper sed donec massa purus sapien vestibulum viverra. Et pellentesque magna fames tempor pellentesque. Mattis sed tincidunt curabitur eget tincidunt vitae ut. Vestibulum cursus id magna porttitor. Ut nunc in amet vitae in lectus venenatis eget. Vitae orci blandit libero at. Duis amet at enim fames a non bibendum consequat. Lacus malesuada id feugiat fermentum sit in maecenas quis.
Blandit vehicula orci rhoncus vitae commodo dolor. Enim id lacus enim amet aliquet. Elit turpis.
Optimize your workflow
Translation projects and strings automatically flow through custom workflow steps. Powerful workflow automations help save project management time and increase productivity.
Sociis ut iaculis amet vivamus congue ut. Aliquam nisl morbi egestas ridiculus ultrices aliquet lobortis leo. Aenean mauris senectus vitae dignissim. Pharetra massa nam in quam sodales mi consectetur eget. Aliquet molestie luctus lorem feugiat. Sed curabitur nunc et eu. Semper sed donec massa purus sapien vestibulum viverra. Et pellentesque magna fames tempor pellentesque. Mattis sed tincidunt curabitur eget tincidunt vitae ut. Vestibulum cursus id magna porttitor. Ut nunc in amet vitae in lectus venenatis eget. Vitae orci blandit libero at. Duis amet at enim fames a non bibendum consequat. Lacus malesuada id feugiat fermentum sit in maecenas quis.
Blandit vehicula orci rhoncus vitae commodo dolor. Enim id lacus enim amet aliquet. Elit turpis.
Optimize your workflow
Translation projects and strings automatically flow through custom workflow steps. Powerful workflow automations help save project management time and increase productivity.
Sociis ut iaculis amet vivamus congue ut. Aliquam nisl morbi egestas ridiculus ultrices aliquet lobortis leo. Aenean mauris senectus vitae dignissim. Pharetra massa nam in quam sodales mi consectetur eget. Aliquet molestie luctus lorem feugiat. Sed curabitur nunc et eu. Semper sed donec massa purus sapien vestibulum viverra. Et pellentesque magna fames tempor pellentesque. Mattis sed tincidunt curabitur eget tincidunt vitae ut. Vestibulum cursus id magna porttitor. Ut nunc in amet vitae in lectus venenatis eget. Vitae orci blandit libero at. Duis amet at enim fames a non bibendum consequat. Lacus malesuada id feugiat fermentum sit in maecenas quis.
Blandit vehicula orci rhoncus vitae commodo dolor. Enim id lacus enim amet aliquet. Elit turpis.
Optimize your workflow
Translation projects and strings automatically flow through custom workflow steps. Powerful workflow automations help save project management time and increase productivity.
Sociis ut iaculis amet vivamus congue ut. Aliquam nisl morbi egestas ridiculus ultrices aliquet lobortis leo. Aenean mauris senectus vitae dignissim. Pharetra massa nam in quam sodales mi consectetur eget. Aliquet molestie luctus lorem feugiat. Sed curabitur nunc et eu. Semper sed donec massa purus sapien vestibulum viverra. Et pellentesque magna fames tempor pellentesque. Mattis sed tincidunt curabitur eget tincidunt vitae ut. Vestibulum cursus id magna porttitor. Ut nunc in amet vitae in lectus venenatis eget. Vitae orci blandit libero at. Duis amet at enim fames a non bibendum consequat. Lacus malesuada id feugiat fermentum sit in maecenas quis.
Blandit vehicula orci rhoncus vitae commodo dolor. Enim id lacus enim amet aliquet. Elit turpis.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.












