{"id":131330,"date":"2023-12-28T22:26:36","date_gmt":"2023-12-28T21:26:36","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e3%83%86%e3%83%83%e3%82%af%e4%bc%81%e6%a5%ad%e3%81%ae%e3%81%9f%e3%82%81%e3%81%ae%e3%82%b0%e3%83%ad%e3%83%bc%e3%83%90%e3%83%ab%e5%b1%95%e9%96%8b%e3%82%ac%e3%82%a4%e3%83%89\/"},"modified":"2026-09-04T12:37:44","modified_gmt":"2026-09-04T10:37:44","slug":"tech-global-expansion","status":"publish","type":"post","link":"https:\/\/phrase.com\/ja\/blog\/posts\/tech-global-expansion\/","title":{"rendered":"\u30c6\u30c3\u30af\u4f01\u696d\u306e\u305f\u3081\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u30ac\u30a4\u30c9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Amidst a worldwide surge of tech innovations and ever-shifting consumer trends, pursuing global expansion isn&#8217;t just wishful thinking\u2014it&#8217;s a crucial move for any tech company aiming to grow and thrive.<\/p>\n\n<p class=\"wp-block-paragraph\">However, <a href=\"https:\/\/phrase.com\/blog\/posts\/global-expansion\/\">global expansion<\/a> comes with its fair share of hurdles and requires a keen understanding of market dynamics and meticulous strategic planning.<\/p>\n\n<p class=\"wp-block-paragraph\">Follow this guide to gain insight into common challenges faced by tech companies entering <a href=\"https:\/\/phrase.com\/blog\/posts\/globalization\/\">international markets<\/a> and learn how to navigate them for lasting success.<\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/tech-global-expansion\/#the-challenges-of-global-expansion\" >The challenges of global expansion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/tech-global-expansion\/#market-saturation-and-competition\" >Market saturation and competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/tech-global-expansion\/#varying-consumer-behavior-and-preferences\" >Varying consumer behavior and preferences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/tech-global-expansion\/#shifts-in-global-dynamics\" >Shifts in global dynamics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/tech-global-expansion\/#5-key-strategies-for-successful-global-expansion\" >5 key strategies for successful global expansion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/tech-global-expansion\/#understand-local-markets\" >Understand local markets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/tech-global-expansion\/#build-an-adaptable-compliant-global-infrastructure\" >Build an adaptable, compliant global infrastructure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/tech-global-expansion\/#invest-in-global-diverse-talent\" >Invest in global, diverse talent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/tech-global-expansion\/#forge-local-partnerships\" >Forge local partnerships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/tech-global-expansion\/#adapt-software-to-local-preferences\" >Adapt software to local preferences<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/tech-global-expansion\/#setting-out-on-the-path-of-global-success\" >Setting out on the path of global success<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-challenges-of-global-expansion\"><\/span>The challenges of global expansion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">The path to <a href=\"https:\/\/phrase.com\/blog\/posts\/market-expansion\/\">expanding into new markets<\/a> is well-known for being inherently complex. The good news is\u2014 others have successfully navigated it and so can you\u2014as long as you\u2019re aware of the challenges that may arise venturing beyond your domestic market. Let&#8217;s explore some of the common difficulties associated with strategically expanding a company&#8217;s global footprint.<\/p>\n\n<div class=\"wp-block-group acf-blog-cta has-phrase-green-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e63b45c3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"1024\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-723x1024.jpg\" alt=\"Global expansion guide cover | Phrase\" class=\"wp-image-41126\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-723x1024.jpg 723w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-212x300.jpg 212w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-768x1087.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-1085x1536.jpg 1085w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-1447x2048.jpg 1447w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-scaled.jpg 1808w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"subhead has-blue-color has-text-color has-link-color wp-elements-387c00f23da7a609ed9222c5c2d615c7 wp-block-paragraph\" style=\"text-transform:uppercase\">FREE DOWNLOAD<\/p>\n\n\n\n<p class=\"has-larger-font-size wp-block-paragraph\"><strong>5 traps to avoid when thinking about launching a global product<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most people ignore products in languages that they don\u2019t speak, so give yourself the best chance of success by avoiding these 5 common mistakes in global expansion.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-grey-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/resources\/global-expansion-traps\/\">Download guide<\/a>\n<\/div><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"market-saturation-and-competition\"><\/span>Market saturation and competition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Many tech companies are surfing the wave of innovation. They have a never-before-seen, cutting-edge product and want to be the first to create\u2014and conquer\u2014their market segment. However, when expanding globally, they find the market is already saturated with half a dozen similar solutions and the competition from both global and local players is fierce. It\u2019s a reality check that hits hard where it hurts.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Ideally, companies will have unique selling propositions (USPs) before going to market. In a crowded landscape of companies vying for the consumer\u2019s attention, a clear <a href=\"https:\/\/phrase.com\/blog\/posts\/market-positioning\/\">market positioning<\/a> is essential to stand out. An in-depth analysis of the competitive landscape is essential\u2014first, you must know what your competitors are doing and then you can craft a unique approach.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Look at the global smartphone market for a telling example:<\/p>\n\n<ul class=\"wp-block-list\">\n\n<li><span style=\"font-weight: 400;\">Apple emphasizes its devices&#8217; design and user experience (UX).<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Samsung&#8217;s focus is offering a diverse product range.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Xiaomi&#8217;s strategy is delivering high value at affordable prices.<\/span><\/li>\n\n<\/ul>\n\n<p class=\"wp-block-paragraph\">All of these companies have distinct approaches to capturing market share\u2014their products are carefully tailored to their diverse audiences.<\/p>\n\n<p class=\"wp-block-paragraph\">To mitigate the market saturation challenge, companies can work on 2 parallel tracks: Follow market trends to adapt their offerings and anticipate future demand for surprising, innovative products. The old tech cliche is true\u2014being a leader and not a follower is all about staying ahead of the curve.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"varying-consumer-behavior-and-preferences\"><\/span>Varying consumer behavior and preferences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">No 2 users are the same. So many variables influence user engagement with products and user preferences\u2014the user interface (UI) design, the language a brand uses to convey its message, the payment options it offers on checkout, and more. If <a href=\"https:\/\/phrase.com\/blog\/posts\/market-expansion\/\">market expansion<\/a> is on your strategic roadmap, be prepared to encounter rich cultural diversity in your audiences and reflect diversity in your product design.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">For example, consider the differences in communication preferences between Western and Asian markets. While Western users prefer straightforward and clean interfaces, Asian users typically appreciate more information-dense designs.<\/p>\n\n<figure class=\"wp-block-image wp-image-70807 size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-70807 size-full\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2021\/12\/sony-website-com-vs-jp.png\" alt=\"\" width=\"1467\" height=\"1467\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2021\/12\/sony-website-com-vs-jp.png 1467w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/12\/sony-website-com-vs-jp-300x300.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/12\/sony-website-com-vs-jp-1024x1024.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/12\/sony-website-com-vs-jp-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/12\/sony-website-com-vs-jp-768x768.png 768w\" sizes=\"auto, (max-width: 1467px) 100vw, 1467px\" \/><figcaption class=\"wp-element-caption\">A side-by-side comparison of Sony&#8217;s English (.com) and Japanese localized websites reveals clear visual differences tailored to each audience&#8217;s preferences \u00a9 Sony<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Understanding these nuances is crucial for adapting products and tailoring marketing strategies to resonate with local audiences. <a href=\"https:\/\/phrase.com\/blog\/posts\/guide-to-understanding-what-customers-really-want\/\">Understand customer needs<\/a> and wants, research user expectations and preferences, and incorporate them into your product development and marketing efforts. By doing so, you can increase the likelihood of creating a remarkable UX that encourages customers to return for more.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"shifts-in-global-dynamics\"><\/span>Shifts in global dynamics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">In the ever-changing global economy, tech companies navigate countless challenges, from supply chain disruptions to changing legislation to fluctuations in consumer spending. Addressing these challenges requires a proactive approach to mitigate risks and safeguard the bottom line.<\/p>\n\n<p class=\"wp-block-paragraph\">Consider, for example, the impact of the COVID-19 pandemic on global supply chains. Companies relying on a single-source supply chain faced significant disruptions, leading to delays, increased costs, and potentially dissatisfied customers. In response, successful companies diversified their supply chains and adopted technologies like blockchain for enhanced transparency and resilience.<\/p>\n\n<p class=\"wp-block-paragraph\">Additionally, rising operating costs and volatility in the stock market are motivating companies to optimize their cost structures continuously. Automation and <a href=\"https:\/\/phrase.com\/blog\/posts\/artificial-intelligence\/\">artificial intelligence<\/a> (AI) have proven instrumental in streamlining operations and reducing costs. Companies like Amazon and Alibaba leverage AI for logistics optimization, enhancing efficiency and mitigating the impact of rising operational expenses.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-key-strategies-for-successful-global-expansion\"><\/span>5 key strategies for successful global expansion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">The major tech players didn&#8217;t just skyrocket to success in a day. They started with something innovative, kept adjusting, and took it market by market\u2014finding that perfect balance between user experience and meeting market needs.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Here are 5 strategies to help you unlock your company&#8217;s full potential on the global stage.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"understand-local-markets\"><\/span>Understand local markets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Start from the beginning: do your research and develop a nuanced understanding of local markets. This will typically involve more than just exploring consumer preferences via A\/B testing or other similar <a href=\"https:\/\/phrase.com\/blog\/posts\/market-research\/\">market research methods<\/a>\u2014it requires delving into regulatory landscapes and socio-economic factors specific to each market (e.g., spending power, access to digital infrastructure, literacy levels, etc.) as well as the competitive environment.<\/p>\n\n<p class=\"wp-block-paragraph\">For example, when Uber expanded into India, it not only had to adapt its app to local languages and payment methods but also navigated complex regulatory challenges. Uber&#8217;s success in India was not solely based on its global model but on its ability to tailor its services to meet local needs, such as introducing cash payments and focusing on the auto-rickshaw segment.<\/p>\n\n<p class=\"wp-block-paragraph\">Additionally, be aware that tailoring your product to match local preferences isn\u2019t the only adaptation you\u2019ll need. You will also <a href=\"https:\/\/phrase.com\/blog\/posts\/optimize-marketing-localization-process\/\">adjust marketing strategies<\/a> and the communication tools you use to reach your varied audiences.<\/p>\n\n<p class=\"wp-block-paragraph\">Social media platforms like Facebook and Instagram, for example, had to customize their advertising tools to align with cultural sensitivities in different regions.In different countries, people may use various channels to search for information (e.g., in China, the main search engine is Baidu, while in Korea, it&#8217;s Naver). Understanding these nuances is essential for crafting marketing campaigns that resonate with local audiences.<\/p>\n\n<div class=\"wp-block-group acf-blog-cta has-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e63b45c3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-791x1024.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u96fb\u5b50\u66f8\u7c4d\u306e\u8868\u7d19 | Phrase\" class=\"wp-image-43957\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-791x1024.png 791w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-232x300.png 232w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-768x994.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-1187x1536.png 1187w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-1583x2048.png 1583w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover.png 1700w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"subhead has-blue-color has-text-color has-link-color wp-elements-94feb97c477c7b5dafd5a29cc0b6d188 wp-block-paragraph\" style=\"text-transform:uppercase\">\u4eca\u3059\u3050\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/p>\n\n\n\n<p class=\"has-larger-font-size wp-block-paragraph\"><strong>\u30b0\u30ed\u30fc\u30d0\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5404\u5e02\u5834\u3067\u6210\u529f\u3055\u305b\u308b\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u529b\u3092\u6d3b\u7528\u3057\u3001\u4e16\u754c\u4e2d\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u52b9\u679c\u7684\u306b\u3064\u306a\u304c\u308b\u305f\u3081\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u5b66\u3073\u3001\u6b21\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3078\u3068\u5c0e\u304f\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-grey-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/resources\/marketing-localization\/\">\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"build-an-adaptable-compliant-global-infrastructure\"><\/span>Build an adaptable, compliant global infrastructure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Building a resilient and scalable technological infrastructure is paramount for successful global expansion. This involves more than just creating software that functions seamlessly for users\u2014it requires knowing local regulations and compliance standards as well as having the ability to adapt to constant technology change.<\/p>\n\n<p class=\"wp-block-paragraph\">Compliance with local regulations is especially critical for any operation. For example, any software company that collects and manages user data must navigate data protection laws and privacy regulations specific to each region (e.g., GDPR in Europe). Building an adaptable infrastructure involves technological considerations and legal and regulatory compliance.<\/p>\n\n<p class=\"wp-block-paragraph\">Consider the case of German ERP software giant SAP. SAP operates in a closely regulated environment and understands that to be successful, products must be locally compliant\u2014at a global scale. Their tagline \u201c<a href=\"https:\/\/www.sap.com\/products\/embedded-localization.html#overview\">Confidently Global<\/a>\u201d shows commitment to ensuring global product coverage and local compliance.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"invest-in-global-diverse-talent\"><\/span>Invest in global, diverse talent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">A diverse and skilled workforce is invaluable\u2014it adds much-needed perspective and knowledge of how the different markets work\u2014yet you shouldn\u2019t just go on a hiring spree and hope for innovation to spark.<\/p>\n\n<p class=\"wp-block-paragraph\">Companies should foster a safe, inclusive environment that doesn\u2019t just forgo the human for the sake of innovation. Think of it as a virtuous circle\u2014these things have a habit of getting out there into the open, and by creating an attractive work environment, you will continue attracting even more future talent. Creating a multicultural workforce brings in varied insights. The diversity you\u2019re onboarding is not limited to nationality but extends to different educational backgrounds, experiences, and skill sets.<\/p>\n\n<p class=\"wp-block-paragraph\">Once onboarded, investing in continuous learning and development programs ensures that employees remain at the top of their games. Companies can facilitate cross-cultural training programs to enhance employees&#8217; cultural intelligence, enabling them to navigate diverse markets effectively.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"forge-local-partnerships\"><\/span>Forge local partnerships<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Collaboration is at the core of successful global expansion. Establishing strategic partnerships with local businesses, whether within marketing agencies or tech firms, is pivotal. These can become your closest allies in the intricate process of planning <a href=\"https:\/\/phrase.com\/blog\/posts\/entering-foreign-markets\/\">market entry<\/a>, offering invaluable insights into the nuances of the local market.<\/p>\n\n<p class=\"wp-block-paragraph\">By engaging with local experts, you gain a profound understanding of the unique challenges and opportunities inherent in those markets. These individuals, deeply rooted in the local context, know how to discern what strategies work effectively and what pitfalls to avoid, serving as indispensable guides throughout your expansion journey. Moreover, strategic partnerships extend beyond mere insights\u2014they grant access to well-established networks, augmenting your competitiveness on a global scale.<\/p>\n\n<p class=\"wp-block-paragraph\">These partnerships can potentially unlock doors to previously untapped sales opportunities, providing your company with a broader and more resilient foothold in new markets. In essence, collaboration becomes a multifaceted asset, offering strategic advantages and fostering a more substantial and sustainable global presence for your business.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"adapt-software-to-local-preferences\"><\/span>Adapt software to local preferences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Going the customization route is crucial to making waves in each target market. Adapting the product design and feature set to align with the local cultural, linguistic, and usability preferences creates a wholesome UX. It\u2019s your best bet to guarantee customer satisfaction and ensure the product has a long shelf life.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">The task of adapting products to a target market\u2019s specificities and maximizing the chances of success is the domain of <a href=\"https:\/\/phrase.com\/blog\/posts\/how-important-is-localization-for-your-business\/\">localization<\/a>. In the tech industry, localization plays a crucial role in getting a product into the hands of users across the globe.<\/p>\n\n<p class=\"wp-block-paragraph\">Consider established companies such as Microsoft or Google, or companies that appeared in the last 15 years, such as Facebook or Canva. They\u2019re offering their products in more than 100 languages because they understand that to broaden the appeal of their products, they need to provide a seamless, naturally sounding, and culturally relevant UX.<\/p>\n\n<p class=\"wp-block-paragraph\">You may not need your product to support so many languages out of the box\u2014a measured, makes-sense approach towards language expansion is recommendable\u2014but offering multilingual support requires a well-thought-out strategy that combines human expertise and leverages the best of what <a href=\"https:\/\/phrase.com\/blog\/posts\/localization-technology\/\">localization technology<\/a> has to offer. This combination will enable you to reach a broader audience and enhance user engagement on a global scale more quickly and with confidence.<\/p>\n\n\n<div class=\"wp-block-group acf-blog-cta has-light-grey-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-e63b45c3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"937\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-1024x937.png\" alt=\"Phrase localization platform key visual | Phrase\" class=\"wp-image-44308\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-1024x937.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-300x275.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-768x703.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-1536x1406.png 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite.png 1890w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"has-larger-font-size wp-block-paragraph\"><strong>Phrase Localization Platform\u3067\u30b0\u30ed\u30fc\u30d0\u30eb\u30d3\u30b8\u30cd\u30b9\u3092\u5b9f\u73fe<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9ad8\u54c1\u8cea\u3001\u9ad8\u901f\u3001\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306a\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3059\u3079\u3066\u306e\u30c4\u30fc\u30eb\u3092\u30011\u3064\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30b9\u30a4\u30fc\u30c8\u3067\u63d0\u4f9b\u3057\u3001\u65b0\u3057\u3044\u5e02\u5834\u3078\u306e\u9032\u51fa\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-grey-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/ja\/platform\/\">Phrase Platform \u306e\u8a73\u7d30\u3092\u898b\u308b<\/a>\n<\/div><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"setting-out-on-the-path-of-global-success\"><\/span>Setting out on the path of global success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Broadening your company&#8217;s global reach might seem challenging, but success stories from companies like Apple or Sony show that strategic planning, cultural sensitivity, and technological prowess can make it achievable.<\/p>\n\n<ul class=\"wp-block-list\">\n\n<li><span style=\"font-weight: 400;\">Understand your target market by researching local needs and preferences.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Seek inspiration from your competition\u2014there&#8217;s no harm in seeing what other successful global companies are doing.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Bring on board the right people or collaborate with experts who have a deep understanding of the market and the technical know-how to smooth your entry into the market.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Leverage localization to adapt your product and messaging, making sure it\u2019s able to connect with your potential customers.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Take advantage of cloud-based localization technology to orchestrate fully automated and seamlessly integrated workflows, supporting your global goals.<\/span><\/li>\n\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Incorporating these strategies into your global expansion roadmap will not only position your company for success from day one but also empower it to thrive in the long run.<\/p>\n\n<div class=\"wp-block-group acf-blog-cta has-phrase-green-background-color has-background has-yellow-background-color has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-larger-font-size wp-block-paragraph\"><strong>\u62c5\u5f53\u8005\u306b\u76f8\u8ac7\u3059\u308b<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">\u5f53\u793e\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30d3\u30b8\u30cd\u30b9\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u89e3\u653e\u3059\u308b\u306e\u304b\u3001\u8a73\u3057\u304f\u3054\u6848\u5185\u3044\u305f\u3057\u307e\u3059\u3002<a href=\"https:\/\/phrase.com\/ja\/platform\/\">Phrase\u8a00\u8a9e\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a>\u3092\u3054\u6848\u5185\u3057\u3001\u3054\u8cea\u554f\u306b\u3082\u304a\u7b54\u3048\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-cba10ad9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/ja\/demo\/\">\u304a\u554f\u3044\u5408\u308f\u305b\u306f\u3053\u3061\u3089<\/a><\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u30c6\u30c3\u30af\u4f01\u696d\u304c\u6d77\u5916\u5e02\u5834\u3067\u76f4\u9762\u3059\u308b\u4ee3\u8868\u7684\u306a\u8ab2\u984c\u3092\u6574\u7406\u3057\u3001\u81ea\u4fe1\u3092\u6301\u3063\u3066\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3092\u9032\u3081\u308b\u305f\u3081\u306e\u89e3\u6c7a\u7b56\u3092\u63a2\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"author":60,"featured_media":72813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-refresh-updated","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[50],"class_list":["post-131330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-business-ja"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/posts\/131330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/comments?post=131330"}],"version-history":[{"count":3,"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/posts\/131330\/revisions"}],"predecessor-version":[{"id":153644,"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/posts\/131330\/revisions\/153644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/media\/72813"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/media?parent=131330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/categories?post=131330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}