{"id":136734,"date":"2025-12-16T10:24:01","date_gmt":"2025-12-16T09:24:01","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e4%bf%a1%e9%a0%bc%e3%81%ae%e6%96%b9%e7%a8%8b%e5%bc%8f%ef%bc%9a%e3%81%aa%e3%81%9c%e3%80%8c%e8%87%aa%e5%88%86%e3%81%9f%e3%81%a1%e3%81%ae%e8%a8%80%e8%91%89%e3%80%8d%e3%81%ab%e8%81%9e%e3%81%93%e3%81%88\/"},"modified":"2026-03-05T11:07:04","modified_gmt":"2026-03-05T10:07:04","slug":"the-trust-equation-why-customers-engage-with-brands-that-sound-local","status":"publish","type":"post","link":"https:\/\/phrase.com\/ja\/blog\/posts\/the-trust-equation-why-customers-engage-with-brands-that-sound-local\/","title":{"rendered":"\u4fe1\u983c\u306e\u65b9\u7a0b\u5f0f\uff1a\u306a\u305c\u300c\u81ea\u5206\u305f\u3061\u306e\u8a00\u8449\u300d\u306b\u805e\u3053\u3048\u306a\u3051\u308c\u3070\u3001\u9867\u5ba2\u306f\u5fc3\u3092\u958b\u304b\u306a\u3044\u306e\u304b"},"content":{"rendered":"\n<p>\u300c\u5192\u967a\u3002\u300d<br>\u300c\u81ea\u7531\u3002\u300d<br>\u300c\u3069\u3053\u3067\u3082\u50cd\u3051\u308b\u3002\u300d<\/p>\n\n\n\n<p>\u3069\u308c\u3082\u3001\u4eba\u3092\u9f13\u821e\u3059\u308b\u305f\u3081\u306e\u8a00\u8449\u3067\u3059\u3088\u306d\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30d5\u30ec\u30fc\u30ba\u306f\u3001<a href=\"https:\/\/adage.com\/video\/the-underdogs-ooo-out-of-office-apple-at-work\/\">Apple \u306e\u77ed\u7de8\u6620\u50cf<em>\u300cThe Underdogs:Out of Office<\/em><\/a>\u300d\u3067\u4f7f\u308f\u308c\u305f\u3082\u306e\u3067\u3001\u821e\u53f0\u306f\u30bf\u30a4\u3002\u7570\u6587\u5316\u306e\u4e2d\u3067\u306e\u5275\u9020\u6027\u3092\u79f0\u3048\u308b\u3053\u3068\u3092\u610f\u56f3\u3057\u305f\u4f5c\u54c1\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u554f\u984c\u306f\u3001\u30bf\u30a4\u304c\u3042\u304f\u307e\u3067\u201c\u96f0\u56f2\u6c17\u306e\u3042\u308b\u80cc\u666f\u201d\u3068\u3057\u3066\u63cf\u304b\u308c\u3066\u3044\u305f\u3053\u3068\u3067\u3059\u3002\u307b\u3053\u308a\u3063\u307d\u3044\u901a\u308a\u3001\u6df7\u96d1\u3057\u305f\u5e02\u5834\u3001\u8272\u9bae\u3084\u304b\u306a\u6728\u9020\u306e\u5546\u5e97\u8857\u3002\u8996\u899a\u7684\u306b\u306f\u5370\u8c61\u7684\u3067\u3082\u3001\u305d\u3053\u306b\u66ae\u3089\u3059\u4eba\u3005\u306e\u30ea\u30a2\u30ea\u30c6\u30a3\u306f\u611f\u3058\u3089\u308c\u307e\u305b\u3093\u3067\u3057\u305f\u3002Apple \u304c\u300c\u666e\u904d\u7684\u306a\u697d\u89b3\u300d\u3068\u3057\u3066\u63cf\u3044\u305f\u3082\u306e\u306f\u3001\u591a\u304f\u306e\u30bf\u30a4\u4eba\u306b\u3068\u3063\u3066\u306f\u300c\u6b27\u7c73\u306e\u4f01\u696d\u306e\u51fa\u5f35\u98a8\u666f\u306b\u3001\u5730\u5143\u6587\u5316\u304c\u88c5\u98fe\u3068\u3057\u3066\u6dfb\u3048\u3089\u308c\u3066\u3044\u308b\u300d\u3088\u3046\u306b\u6620\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u516c\u958b\u304b\u3089\u6570\u6642\u9593\u3067\u3001\u30bf\u30a4\u306e\u8996\u8074\u8005\u306f\u30b9\u30c6\u30ec\u30aa\u30bf\u30a4\u30d7\u3092\u6307\u6458\u3057\u59cb\u3081\u307e\u3057\u305f\u3002\u653f\u5e9c\u3082\u300c\u914d\u616e\u306b\u6b20\u3051\u308b\u300d\u3068\u30b3\u30e1\u30f3\u30c8\u3002\u6700\u7d42\u7684\u306b Apple \u306f\u52d5\u753b\u3092\u53d6\u308a\u4e0b\u3052\u3001\u8b1d\u7f6a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u5275\u9020\u6027\u3084\u5236\u4f5c\u30af\u30aa\u30ea\u30c6\u30a3\u306e\u554f\u984c\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u554f\u984c\u3060\u3063\u305f\u306e\u306f\u201c\u5171\u611f\u201d\u306e\u6b20\u5982\u3067\u3059\u3002\u81ea\u7531\u3084\u67d4\u8edf\u6027\u3068\u3044\u3046\u30e1\u30c3\u30bb\u30fc\u30b8\u81ea\u4f53\u306f\u9593\u9055\u3063\u3066\u3044\u306a\u304b\u3063\u305f\u3002\u3057\u304b\u3057<em>\u201c\u8a9e\u308a\u53e3\u201d<\/em>\u304c\u305a\u308c\u3066\u3044\u305f\u306e\u3067\u3059\u3002\u4eba\u3005\u306f\u305d\u3053\u306b\u3001\u81ea\u5206\u305f\u3061\u306e\u59ff\u3092\u898b\u3044\u3060\u305b\u306a\u304b\u3063\u305f\u3002\u305d\u3057\u3066\u3053\u3046\u3057\u305f\u30c8\u30fc\u30f3\u306e\u305a\u308c\u306f\u3001\u4e00\u591c\u306b\u3057\u3066\u4fe1\u983c\u3092\u5d29\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6587\u5316\u7684\u306a\u7406\u89e3\u529b\u306f\u3001\u3082\u306f\u3084\u300c\u3042\u308b\u3068\u826f\u3044\u3082\u306e\u300d\u3067\u306f\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u5fc5\u9808\u6761\u4ef6\u3067\u3059\u3002\u3057\u304b\u3082 AI \u306e\u6642\u4ee3\u306b\u304a\u3044\u3066\u306f\u3001\u305d\u306e\u30ba\u30ec\u306e\u4ee3\u511f\u306f\u3055\u3089\u306b\u5927\u304d\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u4fe1\u983c\u306f\u4e00\u5ea6\u5f97\u308c\u3070\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u300c\u4fe1\u983c\u3055\u308c\u308b\u306b\u5024\u3059\u308b\u300d\u3068\u601d\u3063\u3066\u3082\u3089\u3048\u308b\u58f0\u3067\u3001\u4f55\u5ea6\u3067\u3082\u8a9e\u308a\u7d9a\u3051\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 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href=\"https:\/\/phrase.com\/ja\/blog\/posts\/the-trust-equation-why-customers-engage-with-brands-that-sound-local\/#%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%81%8cphrase%e3%81%a7%e4%bf%a1%e9%a0%bc%e3%81%a8%e2%80%9c%e6%9c%ac%e7%89%a9%e3%82%89%e3%81%97%e3%81%95%e2%80%9d%e3%82%92%e7%af%89%e3%81%8f%e6%96%b9%e6%b3%95\" >\u30d6\u30e9\u30f3\u30c9\u304cPhrase\u3067\u4fe1\u983c\u3068\u201c\u672c\u7269\u3089\u3057\u3055\u201d\u3092\u7bc9\u304f\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/the-trust-equation-why-customers-engage-with-brands-that-sound-local\/#%e4%bf%a1%e9%a0%bc%e3%81%af%e7%af%89%e3%81%8f%e3%82%82%e3%81%ae%e3%81%a7%e3%81%82%e3%82%8a%e3%80%81%e6%97%a5%e3%80%85%e3%81%ae%e8%a1%a8%e7%8f%be%e3%81%ab%e3%82%88%e3%81%a3%e3%81%a6%e7%a4%ba%e3%81%95%e3%82%8c%e3%82%8b%e3%82%82%e3%81%ae%e3%81%a7%e3%81%99%e3%80%82\" >\u4fe1\u983c\u306f\u7bc9\u304f\u3082\u306e\u3067\u3042\u308a\u3001\u65e5\u3005\u306e\u8868\u73fe\u306b\u3088\u3063\u3066\u793a\u3055\u308c\u308b\u3082\u306e\u3067\u3059\u3002<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/the-trust-equation-why-customers-engage-with-brands-that-sound-local\/#%e9%a1%a7%e5%ae%a2%e3%81%a8%e3%81%ae%e3%81%a4%e3%81%aa%e3%81%8c%e3%82%8a%e3%81%af%e3%80%81%e6%9c%80%e3%82%82%e9%81%8e%e5%b0%8f%e8%a9%95%e4%be%a1%e3%81%95%e3%82%8c%e3%81%a6%e3%81%84%e3%82%8b%e6%88%90%e9%95%b7%e6%8c%87%e6%a8%99\" >\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u306f\u3001\u6700\u3082\u904e\u5c0f\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u6210\u9577\u6307\u6a19<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\" id=\"h-trust-is-a-local-phenomenon\"><span class=\"ez-toc-section\" id=\"%e4%bf%a1%e9%a0%bc%e3%81%af%e3%83%ad%e3%83%bc%e3%82%ab%e3%83%ab%e3%81%a7%e7%94%9f%e3%81%be%e3%82%8c%e3%82%8b\"><\/span><strong>\u4fe1\u983c\u306f\u30ed\u30fc\u30ab\u30eb\u3067\u751f\u307e\u308c\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3044\u307e\u3001\u3059\u3079\u3066\u306e\u56fd\u969b\u30d6\u30e9\u30f3\u30c9\u304c\u3042\u308b\u30d1\u30e9\u30c9\u30c3\u30af\u30b9\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u5e83\u304c\u308b\u307b\u3069\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3088\u308a\u201c\u500b\u4eba\u7684\u201d\u306b\u611f\u3058\u3089\u308c\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/p>\n\n\n\n<p>\u4fe1\u983c\u306f\u30ea\u30fc\u30c1\u306e\u5e83\u3055\u3067\u306f\u306a\u304f\u3001\u89aa\u3057\u307f\u304b\u3089\u751f\u307e\u308c\u307e\u3059\u3002\u305d\u306e\u571f\u5730\u306e\u8a00\u8449\u9063\u3044\u3001\u30ea\u30ba\u30e0\u3001\u8a00\u3044\u56de\u3057\u304c\u81ea\u7136\u3067\u3042\u308b\u3068\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u300c\u305d\u3053\u306b\u5c5e\u3057\u3066\u3044\u308b\u300d\u3068\u611f\u3058\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u8fd1\u306e\u8abf\u67fb\u306f\u305d\u306e\u95a2\u4fc2\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/www.edelman.com\/index.php\/trust\/2025\/trust-barometer\/special-report-brands\"><em>Edelman\u306e2025\u5e74\u7248Trust Barometer<\/em><\/a>\u306b\u3088\u308b\u3068\u3001<strong>73% \u306e\u4eba\u304c\u300c\u73fe\u4ee3\u306e\u6587\u5316\u3092\u771f\u6b63\u9762\u304b\u3089\u53cd\u6620\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u4fe1\u983c\u304c\u9ad8\u307e\u308b\u300d<\/strong>\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b<strong>\u4f01\u696d\u3084\u30e1\u30c7\u30a3\u30a2\u3001\u653f\u5e9c\u3068\u3044\u3063\u305f\u7d44\u7e54\u3088\u308a\u3082\u3001\u81ea\u5206\u304c\u5229\u7528\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u307b\u3046\u3092\u4fe1\u983c<\/strong>\u3057\u3066\u3044\u308b\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u306f\u793e\u4f1a\u7684\u4fe1\u983c\u3068\u80a9\u3092\u4e26\u3079\u308b\u5b58\u5728\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u305d\u3057\u3066\u305d\u306e\u6700\u5927\u306e\u901a\u8ca8\u306f\u300c\u672c\u7269\u3089\u3057\u3055\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u76ae\u8089\u306a\u3053\u3068\u306b\u3001\u305d\u306e\u672c\u7269\u3089\u3057\u3055\u304c\u6c42\u3081\u3089\u308c\u308b\u4e00\u65b9\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u304b\u3064\u3066\u306a\u3044\u30b9\u30d4\u30fc\u30c9\u3067\u5927\u91cf\u306b\u751f\u307f\u51fa\u3055\u308c\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/hbr.org\/2023\/05\/reducing-information-overload-in-your-organization\/\">\u767a\u4fe1\u91cf\u306f\u5897\u3048\u7d9a\u3051\u3066\u3044\u307e\u3059\u304c\u3001\u6587\u5316\u3092\u7406\u89e3\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306f\u4f9d\u7136\u3068\u3057\u3066\u6642\u9593\u304c\u304b\u304b\u308b\u3082\u306e\u3002<\/a>\u767a\u4fe1\u304c\u52a0\u901f\u3059\u308b\u307b\u3069\u3001\u5171\u611f\u306e\u4f59\u5730\u306f\u72ed\u307e\u3063\u3066\u3044\u304f\u3002\u305d\u3053\u304b\u3089\u3001\u9759\u304b\u306b\u4fe1\u983c\u306f\u5d29\u308c\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-when-messages-miss-their-moment\"><span class=\"ez-toc-section\" id=\"%e3%83%a1%e3%83%83%e3%82%bb%e3%83%bc%e3%82%b8%e3%81%8c%e2%80%9c%e5%a4%96%e3%81%99%e2%80%9d%e3%81%a8%e3%81%8d\"><\/span><strong>\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u201c\u5916\u3059\u201d\u3068\u304d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30d1\u30bf\u30fc\u30f3\u306f\u4e00\u81f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u6210\u529f\u306f\u3001\u5358\u306b\u5931\u6557\u3092\u907f\u3051\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6587\u5316\u7684\u306a\u4e00\u81f4\u304c\u3001\u5b9f\u969b\u306b\u6210\u679c\u3092\u751f\u3080\u77ac\u9593\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u6210\u529f\u3057\u3066\u3044\u308b\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306e\u4f8b\u306f\u3001\u5f80\u3005\u306b\u3057\u3066\u9759\u304b\u3067\u3059\u3002<em>\u58f0\u3092\u5927\u304d\u304f\u3059\u308b<\/em>\u306e\u3067\u306f\u306a\u304f\u3001<em>\u3088\u308a\u8fd1\u3044\u8ddd\u96e2\u3067\u8a9e\u308b<\/em>\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>Apple \u306e\u4f8b\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u7269\u8a9e\u304c\u30ed\u30fc\u30ab\u30eb\u306e\u73fe\u5b9f\u3092\u898b\u843d\u3068\u3057\u305f\u3068\u304d\u3001\u4fe1\u983c\u304c\u3044\u304b\u306b\u65e9\u304f\u5931\u308f\u308c\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u4fe1\u983c\u306f\u3059\u3050\u306b\u640d\u306a\u308f\u308c\u307e\u3059\u3002\u300c\u8aa4\u89e3\u3055\u308c\u305f\u300d\u3068\u611f\u3058\u308b\u304b\u3089\u3067\u3059\u3002\u00a0<\/p>\n\n\n\n<p>\u4e00\u65b9 Stripe \u306f\u3001\u6587\u5316\u7684\u9069\u5408\u304c\u5177\u4f53\u7684\u306a\u6210\u679c\u3092\u751f\u3080\u3053\u3068\u3092\u8a3c\u660e\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/stripe.com\/blog\/testing-the-conversion-impact-of-50-plus-global-payment-methods\">Stripe\u306e\u30c6\u30b9\u30c8\u306b\u3088\u308b\u3068<\/a>\u30c9\u30a4\u30c4\u3067\u9280\u884c\u632f\u8fbc\u3092\u3001\u30a4\u30bf\u30ea\u30a2\u3067\u30c7\u30b8\u30bf\u30eb\u30a6\u30a9\u30ec\u30c3\u30c8\u3092\u5c0e\u5165\u3059\u308b\u306a\u3069\u3001\u73fe\u5730\u306b\u5408\u3063\u305f\u6c7a\u6e08\u624b\u6bb5\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u5e73\u5747\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f 7.4%\u3001\u58f2\u4e0a\u306f 12% \u5411\u4e0a\u3057\u307e\u3057\u305f\u3055\u3089\u306b\u3001<a href=\"https:\/\/stripe.com\/gb\/guides\/european-checkouts-in-2021\">\u8abf\u67fb\u5bfe\u8c61\u306e15%<\/a>\u304c\u3001\u300c\u5e0c\u671b\u3059\u308b\u6c7a\u6e08\u65b9\u6cd5\u304c\u306a\u304b\u3063\u305f\u305f\u3081\u8cfc\u5165\u3092\u65ad\u5ff5\u3057\u305f\u300d\u3068\u56de\u7b54\u3002\u30aa\u30fc\u30b9\u30c8\u30ea\u30a2\u3001\u30d9\u30eb\u30ae\u30fc\u3001\u30c9\u30a4\u30c4\u3001\u30aa\u30e9\u30f3\u30c0\u3001\u30dd\u30fc\u30e9\u30f3\u30c9\u3067\u3001\u73fe\u5730\u3067\u4e00\u822c\u7684\u306a\u6c7a\u6e08\u65b9\u6cd5\u3092\u5c0e\u5165\u3057\u305f\u7d50\u679c\u3001\u58f2\u4e0a\u306f 40% \u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u6587\u5316\u3078\u306e\u9069\u5fdc\u306f\u4e00\u898b\u5c0f\u3055\u304f\u898b\u3048\u3066\u3082\u3001\u30ea\u30bf\u30fc\u30f3\u306f\u5927\u304d\u3044\u306e\u3067\u3059\u3002\u00a0\u00a0<\/p>\n\n\n\n<p>\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u5206\u91ce\u3067\u3082\u540c\u69d8\u3067\u3059\u3002<a href=\"https:\/\/www.csimagazine.com\/csi\/Netflix-releases-2023-viewing-data.php\">Netflix<\/a>\u306f\u306b\u3088\u308b\u3068\u3001\u5168\u8996\u8074\u6642\u9593\u306e\u7d043\u5206\u306e1\u306f\u82f1\u8a9e\u4ee5\u5916\u306e\u4f5c\u54c1\u3067\u3059\u3002\u540c\u793e\u306f\u5439\u304d\u66ff\u3048\u30fb\u5b57\u5e55\u306e\u9078\u629e\u80a2\u3092\u62e1\u5145\u3057\u3001\u305d\u306e\u884c\u52d5\u306b\u5fdc\u3048\u3066\u3044\u307e\u3059\u3002\u7c21\u5358\u306b\u8a00\u3048\u3070\u3001\u8a00\u8a9e\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u5e83\u304c\u308c\u3070\u3001\u305d\u308c\u306b\u6bd4\u4f8b\u3057\u3066\u8996\u8074\u3082\u5897\u3048\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u767a\u4fe1\u30b9\u30d4\u30fc\u30c9\u306f\u52a0\u901f\u3057\u3066\u3044\u308b\u4e00\u65b9\u3067\u3001\u6587\u5316\u3092\u7406\u89e3\u3059\u308b\u306b\u306f\u4f9d\u7136\u3068\u3057\u3066\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u91cf\u306f\u3001\u30c1\u30fc\u30e0\u304c\u5171\u901a\u8a8d\u8b58\u3092\u7bc9\u304f\u30b9\u30d4\u30fc\u30c9\u3092\u4e0a\u56de\u308b\u52e2\u3044\u3067\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u30ae\u30e3\u30c3\u30d7\u3053\u305d\u304c\u3001\u4fe1\u983c\u304c\u9759\u304b\u306b\u640d\u306a\u308f\u308c\u3066\u3044\u304f\u5834\u6240\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u306b\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u306f\u660e\u78ba\u3067\u3059\u3002\u30b9\u30d4\u30fc\u30c9\u3092\u51fa\u3059\u305f\u3081\u306e\u81ea\u52d5\u5316\u3068\u3001\u610f\u5473\u3092\u5b88\u308b\u305f\u3081\u306e\u4eba\u9593\u306e\u6587\u5316\u7684\u5224\u65ad\u3002\u3069\u3061\u3089\u304b\u4e00\u65b9\u304c\u6b20\u3051\u308b\u3068\u5931\u6557\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8ab2\u984c\u306b\u5bfe\u3057\u3001\u4e00\u90e8\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30ed\u30fc\u30ab\u30eb\u306e\u77e5\u898b\u3092\u5927\u898f\u6a21\u306a\u30b0\u30ed\u30fc\u30d0\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306b\u6d3b\u304b\u305b\u308b\u3088\u3046\u3001\u9069\u5207\u306a\u57fa\u76e4\u3065\u304f\u308a\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002\u305d\u306e\u4e21\u7acb\u3092\u652f\u3048\u308b\u6280\u8853\u57fa\u76e4\u3068\u3057\u3066\u3001Phrase\u306e\u3088\u3046\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u554f\u984c\u306f\u300c\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3059\u3079\u304d\u304b\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u300c\u30b9\u30d4\u30fc\u30c9\u3092\u843d\u3068\u3055\u305a\u3001\u6587\u5316\u7684\u771f\u5b9f\u3092\u5b88\u308c\u308b\u304b\u300d\u3067\u3059\u3002\u305d\u3053\u306bPhrase\u306e\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-from-cultural-insight-to-commercial-impact\"><span class=\"ez-toc-section\" id=\"%e6%96%87%e5%8c%96%e7%9a%84%e6%b4%9e%e5%af%9f%e3%81%8b%e3%82%89%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%81%ae%e6%88%90%e5%8a%9f%e3%81%b8\"><\/span><strong>\u6587\u5316\u7684\u6d1e\u5bdf\u304b\u3089\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u3078<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6d88\u8cbb\u8005\u306f\u3001\u672c\u80fd\u7684\u306b\u300c\u81ea\u5206\u305f\u3061\u306e\u3082\u306e\u3060\u300d\u3068\u611f\u3058\u3089\u308c\u308b\u3082\u306e\u306b\u53cd\u5fdc\u3057\u307e\u3059\u30022024\u5e74\u306bUberall\u3068AgilityPRSolutions\u304c\u5b9f\u65bd\u3057\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001<a href=\"https:\/\/www.agilitypr.com\/pr-news\/public-relations\/although-consumers-research-purchases-online-most-trust-local-brands-more-than-web-brands\/\"><strong><strong>67%\u306e\u4eba\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u5c02\u696d\u30d6\u30e9\u30f3\u30c9\u3088\u308a\u3082\u5730\u57df\u306b\u6839\u3056\u3057\u305f\u4f01\u696d\u3092\u4fe1\u983c\u3057\u3066\u3044\u308b<\/strong><\/a><\/strong>\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u70b9\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u5358\u306a\u308b\u7ffb\u8a33\u4f5c\u696d\u3067\u306f\u306a\u304f\u3001\u6587\u5316\u3068\u306e\u5bfe\u8a71\u3067\u3042\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30fc\u30e2\u30a2\u3084\u6163\u7528\u8868\u73fe\u3001\u611f\u60c5\u306f\u3001\u305d\u306e\u307e\u307e\u3067\u306f\u307e\u3063\u3059\u3050\u306b\u306f\u4f1d\u308f\u308a\u307e\u305b\u3093\u3002\u8272\u3084\u8eab\u632f\u308a\u3001\u66f8\u4f53\u306f\u3001\u6771\u4eac\u3068\u30c8\u30ea\u30ce\u3067\u306f\u307e\u3063\u305f\u304f\u7570\u306a\u308b\u610f\u5473\u5408\u3044\u3092\u6301\u3064\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u4e16\u754c\u3067\u6700\u3082\u4fe1\u983c\u3055\u308c\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u6587\u5316\u7684\u7406\u89e3\u3092\u4e00\u6642\u7684\u306a\u65bd\u7b56\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3068\u3057\u3066\u6349\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001<strong>\u5faa\u74b0\u3059\u308b\u4ed5\u7d44\u307f<\/strong>\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3068\u304d\u306b\u6700\u3082\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Listen-Localize-Validate-Learn-Iterate-1024x576.png\" alt=\"\" class=\"wp-image-130883\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Listen-Localize-Validate-Learn-Iterate-1024x576.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Listen-Localize-Validate-Learn-Iterate-300x169.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Listen-Localize-Validate-Learn-Iterate-768x432.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Listen-Localize-Validate-Learn-Iterate-1536x864.png 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Listen-Localize-Validate-Learn-Iterate.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>\u805e\u304f &gt; \u30ed\u30fc\u30ab\u30e9\u30a4\u30ba &gt; \u691c\u8a3c &gt; \u5b66\u3076 &gt; \u6539\u5584<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\u5730\u5143\u306e\u30ec\u30d3\u30e5\u30fc\u62c5\u5f53\u8005\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30ea\u30b9\u30cb\u30f3\u30b0\u3092\u901a\u3058\u3066\u8033\u3092\u50be\u3051\u3001\u6587\u5316\u7684\u914d\u616e\u3092\u3082\u3063\u3066\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3057\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084\u30c6\u30b9\u30c8\u3067\u691c\u8a3c\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30c7\u30fc\u30bf\u304b\u3089\u5b66\u3073\u3001\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3092\u91cd\u306d\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u306f\u5b8c\u74a7\u3092\u76ee\u6307\u3059\u3068\u3044\u3046\u3088\u308a\u3082\u3001\u5e38\u306b\u611f\u5ea6\u3092\u4fdd\u3061\u7d9a\u3051\u308b\u305f\u3081\u306e\u3001\u8b19\u865a\u306a\u59ff\u52e2\u306e\u30ea\u30ba\u30e0\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%83%86%e3%82%af%e3%83%8e%e3%83%ad%e3%82%b8%e3%83%bc%e3%81%a8%e6%96%87%e5%8c%96%e7%9a%84%e5%85%b1%e6%84%9f%e3%82%92%e8%9e%8d%e5%90%88%e3%81%95%e3%81%9b%e3%82%8b\"><\/span><strong>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u6587\u5316\u7684\u5171\u611f\u3092\u878d\u5408\u3055\u305b\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI\u306b\u3088\u3063\u3066\u3001\u304b\u3064\u3066\u306a\u3044\u30b9\u30d4\u30fc\u30c9\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u62e1\u5927\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u898f\u6a21\u306e\u62e1\u5927\u3060\u3051\u3067\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306f\u7372\u5f97\u3067\u304d\u307e\u305b\u3093\u3002\u91cd\u8981\u306a\u306e\u306f<em>\u30b9\u30d4\u30fc\u30c9\u3092\u4fdd\u3061\u306a\u304c\u3089\u3082\u300c\u4fe1\u3058\u3089\u308c\u308b\u300d\u5185\u5bb9\u3067\u3042\u308b\u3053\u3068<\/em>\u3067\u3059\u3002\u3053\u308c\u3092\u8aa4\u3063\u305f\u5834\u5408\u306e\u30ea\u30b9\u30af\u306f\u3001\u306f\u3063\u304d\u308a\u3068\u6570\u5024\u3067\u8868\u308c\u307e\u3059\u3002<a href=\"https:\/\/cpl.thalesgroup.com\/about-us\/newsroom\/digital-trust-index-2025\"><em>ThalesDigitalTrustIndex2025<\/em> <\/a>\u306b\u3088\u308b\u3068\u300182%\u306e\u6d88\u8cbb\u8005\u304c\u3001\u30c7\u30fc\u30bf\u306e\u6271\u3044\u3092\u4fe1\u983c\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u7406\u7531\u3067\u904e\u53bb1\u5e74\u4ee5\u5185\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u5229\u7528\u3057\u306a\u304f\u306a\u3063\u305f\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6a5f\u68b0\u7ffb\u8a33\u3001\u30c8\u30fc\u30f3\u5206\u6790\u3001\u9069\u5fdc\u578b\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u3001\u5730\u57df\u7279\u6709\u306e\u8a00\u3044\u56de\u3057\u3084\u611f\u60c5\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u9a5a\u304f\u307b\u3069\u9ad8\u3044\u7cbe\u5ea6\u3067\u5206\u6790\u3067\u304d\u307e\u3059\u3002\u8a00\u8449\u306e\u30c8\u30fc\u30f3\u304c\u305a\u308c\u3066\u3044\u308b\u5834\u5408\u3084\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a9e\u308a\u53e3\u304c\u5bfe\u8c61\u306b\u5bfe\u3057\u3066\u904e\u5ea6\u306b\u5f62\u5f0f\u7684\u306b\u306a\u3063\u3066\u3044\u308b\u5834\u5408\u3082\u691c\u77e5\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u610f\u5473\u306e\u5965\u306b\u3042\u308b\u4eba\u9593\u3089\u3057\u3055\u307e\u3067\u306f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u306f\u7406\u89e3\u3067\u304d\u307e\u305b\u3093\u3002\u300c\u5305\u6442\u7684\u300d\u3068\u300c\u5f62\u3060\u3051\u306e\u914d\u616e\u300d\u306e\u9055\u3044\u3001\u300c\u30e6\u30fc\u30e2\u30e9\u30b9\u300d\u3068\u300c\u8efd\u8584\u300d\u306e\u9055\u3044\u3068\u3044\u3063\u305f\u5fae\u5999\u306a\u5dee\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3060\u304b\u3089\u3053\u305d\u3001\u6700\u3082\u6210\u529f\u3057\u3066\u3044\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u81ea\u52d5\u5316\u3068\u4eba\u9593\u306e\u611f\u6027\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3044\u307e\u3059\u3002AI\u3067\u30d1\u30bf\u30fc\u30f3\u3092\u898b\u6975\u3081\u3001\u305d\u306e\u4e0a\u3067\u611f\u60c5\u306e\u6a5f\u5fae\u306f\u73fe\u5730\u306e\u5c02\u9580\u5bb6\u304c\u8aad\u307f\u53d6\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u308c\u304c\u3046\u307e\u304f\u6a5f\u80fd\u3059\u308c\u3070\u3001\u5185\u5bb9\u306f\u751f\u304d\u751f\u304d\u3068\u3057\u3001\u7684\u78ba\u3067\u3001\u610f\u56f3\u304c\u4f1d\u308f\u308b\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e7%94%bb%e4%b8%80%e5%8c%96%e3%81%9b%e3%81%9a%e3%81%ab%e4%b8%80%e8%b2%ab%e6%80%a7%e3%82%92%e7%af%89%e3%81%8f\"><\/span><strong>\u753b\u4e00\u5316\u305b\u305a\u306b\u4e00\u8cab\u6027\u3092\u7bc9\u304f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5747\u4e00\u6027\u305d\u306e\u3082\u306e\u3092\u76ee\u6a19\u306b\u3057\u3066\u3057\u307e\u3046\u3068\u5931\u6557\u3057\u304c\u3061\u3067\u3059\u3002\u3057\u304b\u3057\u4e00\u8cab\u6027\u3068\u306f\u3001\u5358\u306a\u308b\u300c\u540c\u3058\u3067\u3042\u308b\u3053\u3068\u300d\u3067\u306f\u306a\u304f\u3001\u5168\u4f53\u3068\u3057\u3066\u306e\u6574\u5408\u6027\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u3082\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u4fa1\u5024\u89b3\u3084\u30c8\u30fc\u30f3\u306e\u8ef8\u3092\u4fdd\u3061\u306a\u304c\u3089\u3001\u305d\u308c\u3092\u5404\u5730\u57df\u306e\u30c1\u30fc\u30e0\u304c\u8abf\u6574\u3067\u304d\u308b\u4f59\u5730\u3092\u6b8b\u3057\u3066\u3044\u307e\u3059\u3002\u30ea\u30ba\u30e0\u3084\u30e6\u30fc\u30e2\u30a2\u3001\u8a9e\u308a\u53e3\u3092\u5404\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3068\u3063\u3066\u81ea\u7136\u306b\u611f\u3058\u3089\u308c\u308b\u5f62\u306b\u8abf\u6574\u3057\u306a\u304c\u3089\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u3089\u3057\u3055\u306f\u660e\u78ba\u306b\u4fdd\u3061\u7d9a\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p>Netflix\u306f\u3053\u306e\u624b\u6cd5\u3092\u3072\u3068\u3064\u306e\u82b8\u8853\u306e\u57df\u306b\u307e\u3067\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002\u30d5\u30e9\u30f3\u30b9\u306e<em>Lupin<\/em>\u304b\u3089\u97d3\u56fd\u306e<em>The Glory<\/em>\u307e\u3067\u3001\u6210\u529f\u306e\u9375\u306f\u5358\u306b<em>\u821e\u53f0\u304c\u305d\u306e\u56fd\u3067\u3042\u308b<\/em>\u3060\u3051\u3067\u306a\u304f\u3001\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u571f\u5730\u306b<em>\u6839\u3056\u3057\u305f<\/em>\u7269\u8a9e\u3065\u304f\u308a\u306b\u3042\u308a\u307e\u3059\u3002\u540c\u793e\u306f\u5730\u57df\u306e\u811a\u672c\u5bb6\u3001\u58f0\u512a\u3001\u7ffb\u8a33\u8005\u306b\u7a4d\u6975\u7684\u306b\u6295\u8cc7\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3068\u3057\u3066\u751f\u307e\u308c\u308b\u306e\u306f\u3001\u3069\u3093\u306a\u30b0\u30ed\u30fc\u30d0\u30eb\u5171\u901a\u811a\u672c\u3067\u3082\u518d\u73fe\u3067\u304d\u306a\u3044\u6587\u5316\u7684\u306a\u89aa\u5bc6\u3055\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7269\u8a9e\u304c\u300c\u81ea\u5206\u305f\u3061\u306e\u305f\u3081\u306b\u4f5c\u3089\u308c\u305f\u300d\u3068\u611f\u3058\u3089\u308c\u305f\u3068\u304d\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u5fc3\u306f\u52d5\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u305d\u308c\u306f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u306f\u4f5c\u308a\u51fa\u305b\u306a\u3044\u7a2e\u985e\u306e\u4fe1\u983c\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e6%96%87%e8%84%88%e3%81%ae%e4%b8%ad%e3%81%a7%e4%bf%a1%e9%a0%bc%e3%82%92%e6%a4%9c%e8%a8%bc%e3%81%99%e3%82%8b\"><\/span><strong>\u6587\u8108\u306e\u4e2d\u3067\u4fe1\u983c\u3092\u691c\u8a3c\u3059\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u539f\u7a3f\u304c\u627f\u8a8d\u3055\u308c\u305f\u6642\u70b9\u3067\u7d42\u308f\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u610f\u56f3\u3057\u305f\u901a\u308a\u306b\u5c4a\u3044\u305f\u3068\u304d\u306b\u521d\u3081\u3066\u5b8c\u4e86\u3057\u307e\u3059\u3002\u53d7\u4fe1\u30c8\u30ec\u30a4\u306e\u4e2d\u3067\u3082\u3001\u5c4b\u5916\u5e83\u544a\u3067\u3082\u3001\u30a2\u30d7\u30ea\u5185\u3067\u3082\u3001\u30c6\u30ec\u30d3\u3067\u3082\u540c\u3058\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u306b\u306f\u3001\u305d\u308c\u305e\u308c\u56fa\u6709\u306e\u30ea\u30ba\u30e0\u304c\u3042\u308a\u307e\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306f\u6a5f\u77e5\u306b\u5bcc\u3093\u3067\u898b\u3048\u308b\u4e00\u6587\u3082\u3001\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3067\u306f\u5510\u7a81\u306b\u611f\u3058\u3089\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306e\u30ec\u30a4\u30a2\u30a6\u30c8\u3084\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306e\u6587\u8a00\u3001\u52d5\u753b\u5b57\u5e55\u3068\u3044\u3063\u305f\u5b9f\u969b\u306e\u8868\u793a\u74b0\u5883\u3067\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u8868\u8a08\u7b97\u30b7\u30fc\u30c8\u3067\u306f\u898b\u843d\u3068\u3055\u308c\u304c\u3061\u306a\u30cb\u30e5\u30a2\u30f3\u30b9\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u751f\u6210AI\u3092\u6d3b\u7528\u3057\u59cb\u3081\u3066\u3044\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u30c1\u30fc\u30e0\u306b\u3068\u3063\u3066\u3001\u3053\u306e\u5de5\u7a0b\u306f\u65b0\u305f\u306a\u54c1\u8cea\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u4eba\u306e\u76ee\u304c\u3001\u81ea\u52d5\u5316\u306b\u3088\u3063\u3066\u610f\u56f3\u304c\u66d6\u6627\u306b\u306a\u3063\u3066\u3044\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u305d\u308c\u306f\u6c7a\u3057\u3066\u30b9\u30d4\u30fc\u30c9\u3092\u843d\u3068\u3059\u5de5\u7a0b\u3067\u306f\u306a\u304f\u3001\u610f\u5473\u3092\u5b88\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u8a9e\u308a\u304b\u3051\u308b\u969b\u306e\u54c1\u4f4d\u3092\u4fdd\u3064\u305f\u3081\u306e\u5b89\u5168\u88c5\u7f6e\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%81%8cphrase%e3%81%a7%e4%bf%a1%e9%a0%bc%e3%81%a8%e2%80%9c%e6%9c%ac%e7%89%a9%e3%82%89%e3%81%97%e3%81%95%e2%80%9d%e3%82%92%e7%af%89%e3%81%8f%e6%96%b9%e6%b3%95\"><\/span><strong>\u30d6\u30e9\u30f3\u30c9\u304cPhrase\u3067\u4fe1\u983c\u3068\u201c\u672c\u7269\u3089\u3057\u3055\u201d\u3092\u7bc9\u304f\u65b9\u6cd5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3053\u3053\u307e\u3067\u304f\u308c\u3070\u3001\u6d41\u308c\u306f\u660e\u3089\u304b\u3067\u3059\u3002\u4fe1\u983c\u306f\u30ed\u30fc\u30ab\u30eb\u3067\u751f\u307e\u308c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u5c55\u958b\u3055\u308c\u3001\u305d\u306e\u4e21\u7acb\u3092\u4ed5\u7d44\u307f\u3068\u3057\u3066\u5b9f\u88c5\u3067\u304d\u308b\u4f01\u696d\u304c\u52dd\u8005\u306b\u306a\u308a\u307e\u3059\u3002Phrase\u306f\u3001\u6587\u5316\u7684\u306a\u6b63\u78ba\u3055\u3092\u640d\u306a\u3046\u3053\u3068\u306a\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<br><\/p>\n\n\n\n<p><strong>Zendesk\uff1a\u5171\u611f\u3092\u5931\u308f\u306a\u3044\u81ea\u52d5\u5316<\/strong><strong><br><\/strong>Zendesk\u306f\u3001Phrase Platform\u3092\u6d3b\u7528\u3057\u3001\u81ea\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5168\u4f53\u306b\u308f\u305f\u308b\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u81ea\u52d5\u5316\u3057\u3066\u3044\u307e\u3059\u3002AI\u652f\u63f4\u7ffb\u8a33\u3068\u8a73\u7d30\u306a\u4e8b\u524d\u30fb\u4e8b\u5f8c\u7de8\u96c6\u8ddd\u96e2\u5206\u6790\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/phrase.com\/customers\/zendesk\/\">Zendesk<\/a>\u306f\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u6642\u9593\u3092<strong>96%<\/strong>\u3001\u7ffb\u8a33\u30b3\u30b9\u30c8\u3092<strong>25%\u4ee5\u4e0a<\/strong>\u524a\u6e1b\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u81ea\u52d5\u5316\u304c\u30c8\u30fc\u30f3\u3092\u640d\u306a\u3046\u3069\u3053\u308d\u304b\u3001\u3080\u3057\u308d\u6539\u5584\u306b\u3064\u306a\u304c\u3063\u305f\u3053\u3068\u3067\u3059\u3002\u30c1\u30fc\u30e0\u306f\u6587\u5316\u7684\u914d\u616e\u306e\u89b3\u70b9\u304b\u3089\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u691c\u8a3c\u3057\u3001\u30c8\u30fc\u30f3\u3092\u67d4\u8edf\u306b\u8abf\u6574\u3059\u308b\u3053\u3068\u3067\u3001\u3042\u3089\u3086\u308b\u9867\u5ba2\u63a5\u70b9\u3067\u4eba\u9593\u3089\u3057\u3055\u3092\u4fdd\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>what3words\uff1a\u7cbe\u5ea6\u306b\u3088\u3063\u3066\u4fe1\u983c\u3092\u62e1\u5f35\u3059\u308b<\/strong><strong><br><\/strong>\u660e\u78ba\u3055\u3092\u30d6\u30e9\u30f3\u30c9\u306e\u6838\u3068\u3059\u308bwhat3words\u306b\u3068\u3063\u3066\u3001\u8ab2\u984c\u306f\u30b9\u30d4\u30fc\u30c9\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u6c42\u3081\u3089\u308c\u3066\u3044\u305f\u306e\u306f\u7cbe\u5ea6\u3067\u3057\u305f\u3002\u540c\u793e\u306fPhrase\u3092\u6d3b\u7528\u3057\u3001\u30a2\u30d7\u30ea\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cc7\u6599\u3092<a 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