{"id":148721,"date":"2026-07-06T17:25:53","date_gmt":"2026-07-06T15:25:53","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e6%9c%80%e9%ab%98%e3%81%ae%e8%a3%bd%e5%93%81%e3%83%ad%e3%83%bc%e3%82%ab%e3%83%aa%e3%82%bc%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ae%e3%82%b9%e3%83%88%e3%83%bc%e3%83%aa%e3%83%bc%e3%81%8c%e8%aa%b0\/"},"modified":"2026-07-19T13:13:14","modified_gmt":"2026-07-19T11:13:14","slug":"why-the-best-product-localization-stories-are-the-ones-nobody-tells","status":"publish","type":"post","link":"https:\/\/phrase.com\/ja\/blog\/posts\/why-the-best-product-localization-stories-are-the-ones-nobody-tells\/","title":{"rendered":"\u6700\u9ad8\u306e\u88fd\u54c1\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u4e8b\u4f8b(\u305d\u3057\u3066\u3001\u305d\u308c\u3092\u5b9f\u73fe\u3059\u308b\u88fd\u54c1\u30c1\u30fc\u30e0\u306e\u3084\u308a\u65b9)\u3068\u306f\u3001\u8ab0\u3082\u8a71\u984c\u306b\u3057\u306a\u3044\u3082\u306e"},"content":{"rendered":"\n<p>\u6700\u3082\u30b9\u30e0\u30fc\u30ba\u306a\u5e02\u5834\u6295\u5165\u3068\u306f\u3001\u9759\u304b\u306b\u59cb\u307e\u308a\u3001\u9759\u304b\u306b\u5b8c\u4e86\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u00a0<\/p>\n\n\n\n<p><em>\u7ffb\u8a33\u4f9d\u983c\u306b\u8ffd\u308f\u308c\u308b\u3088\u3046\u306a\u9a12\u304e\u3082\u3001\u7dca\u6025\u5bfe\u7b56\u5ba4\u3067\u306e\u5bfe\u5fdc\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u305f\u3060\u3001\u65b0\u3057\u3044\u5730\u57df\u3067\u306e\u5c55\u958b\u304c\u4e88\u5b9a\u901a\u308a\u306b\u958b\u59cb\u3055\u308c\u3001\u30c1\u30fc\u30e0\u306f\u65e2\u306b\u6b21\u306e\u8ab2\u984c\u306b\u76ee\u3092\u5411\u3051\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/em><\/p>\n\n\n\n<p><em>\u300c\u4f55\u4e8b\u3082\u306a\u304b\u3063\u305f\u304b\u306e\u3088\u3046\u306a\u300d<\/em>\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u2015\u2015\u3064\u307e\u308a\u3001\u3042\u307e\u308a\u306b\u3082\u30b9\u30e0\u30fc\u30ba\u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u308b\u305f\u3081\u3001\u5b9f\u65bd\u3055\u308c\u305f\u3053\u3068\u306b\u307b\u3068\u3093\u3069\u8ab0\u3082\u6c17\u3065\u304b\u306a\u3044\u3088\u3046\u306a\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306e\u3053\u3068\u3067\u3059\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u5411\u3051\u88fd\u54c1\u3092\u624b\u304c\u3051\u308b\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u3053\u305d\u304c\u7406\u60f3\u306e\u59ff\u3067\u3042\u308a\u3001\u591a\u304f\u306e\u30c1\u30fc\u30e0\u306f\u81ea\u5206\u305f\u3061\u304c\u601d\u3063\u3066\u3044\u308b\u4ee5\u4e0a\u306b\u3001\u305d\u306e\u5b9f\u73fe\u306b\u8fd1\u3044\u3068\u3053\u308d\u306b\u3044\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u30b4\u30fc\u30eb\u30ad\u30fc\u30d1\u30fc\u3084\u30c9\u30e9\u30de\u30fc\u306e\u5f79\u5272\u306b\u5c11\u3057\u4f3c\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u81ea\u5206\u306e\u4ed5\u4e8b\u3092\u5b8c\u74a7\u306b\u3053\u306a\u3057\u3066\u3044\u308b\u3068\u304d\u307b\u3069\u3001\u8ab0\u306b\u3082\u305d\u306e\u5b58\u5728\u3092\u610f\u8b58\u3055\u308c\u306a\u3044\u306e\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u72b6\u614b\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u4e88\u7b97\u3092\u5897\u3084\u3059\u3053\u3068\u3084\u512a\u308c\u305f\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3088\u308a\u3082\u3001\u6700\u521d\u304b\u3089\u9069\u5207\u306a\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u00a0<\/p>\n\n\n\n<p>\u591a\u304f\u306e\u30c1\u30fc\u30e0\u306f\u3001Slack\u3067\u306e\u30d5\u30a1\u30a4\u30eb\u5171\u6709\u3001\u6642\u5dee\u3092\u8d8a\u3048\u305f\u7ffb\u8a33\u8005\u3068\u306e\u3084\u308a\u53d6\u308a\u3001\u305d\u3057\u3066\u5584\u610f\u306b\u983c\u3063\u305f\u696d\u52d9\u306e\u5f15\u304d\u7d99\u304e\u3068\u3044\u3063\u305f\u3001\u624b\u4f5c\u696d\u306b\u3088\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3057\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u3084\u308a\u65b9\u3067\u3082\u3001\u88fd\u54c1\u306e\u898f\u6a21\u304c\u5c0f\u3055\u304f\u9023\u643a\u30b7\u30b9\u30c6\u30e0\u304c\u5c11\u306a\u3044\u3046\u3061\u306f\u6a5f\u80fd\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u88fd\u54c1\u304c\u6210\u9577\u3057\u9023\u643a\u30b7\u30b9\u30c6\u30e0\u304c\u5897\u52a0\u3059\u308b\u3068\u3001\u624b\u4f5c\u696d\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u7834\u7dbb\u3057\u59cb\u3081\u307e\u3059\u3002\u305d\u3053\u3067\u672c\u7a3f\u3067\u306f\u3001\u3053\u3046\u3057\u305f\u8ab2\u984c\u306b\u65e5\u3005\u53d6\u308a\u7d44\u3080Phrase\u306e\u5c02\u9580\u5bb64\u540d\u3078\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u4ea4\u3048\u306a\u304c\u3089\u3001\u73fe\u5b9f\u306e\u904b\u7528\u3068\u300c\u4f55\u4e8b\u3082\u306a\u304f\u30b9\u30e0\u30fc\u30ba\u306b\u5b8c\u4e86\u3059\u308b\u72b6\u614b(\u30ce\u30f3\u30a4\u30d9\u30f3\u30c8)\u300d\u3068\u306e\u9593\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u3001\u30c1\u30fc\u30e0\u304c\u3044\u304b\u306b\u3057\u3066\u57cb\u3081\u3066\u3044\u304f\u304b\u3092\u63a2\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div 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class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u307e\u305a\u518d\u8003\u3059\u3079\u304d\u306f\u3001\u898f\u6a21\u3092\u3069\u3046\u6e2c\u308b\u304b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u591a\u304f\u306e\u30c1\u30fc\u30e0\u306f\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u8907\u96d1\u3055\u3092\u5bfe\u5fdc\u8a00\u8a9e\u6570\u3067\u5224\u65ad\u3057\u304c\u3061\u3067\u3059\u30025\u8a00\u8a9e\u306a\u3089\u7ba1\u7406\u53ef\u80fd\u306b\u601d\u3048\u300115\u8a00\u8a9e\u3060\u3068\u304b\u306a\u308a\u306e\u898f\u6a21\u306b\u611f\u3058\u3089\u308c\u300125\u8a00\u8a9e\u3068\u3082\u306a\u308b\u3068\u5168\u304f\u5225\u6b21\u5143\u306e\u696d\u52d9\u306e\u3088\u3046\u306b\u601d\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u8a00\u8a9e\u6570\u306f\u9069\u5207\u306a\u6307\u6a19\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>Phrase\u306e\u7d71\u5408\u6a5f\u80fd\u30c1\u30fc\u30e0\u3067\u30b7\u30cb\u30a2\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u52d9\u3081\u308bJozsef Hodos\u6c0f\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<em>\u300c\u898f\u6a21\u3068\u306f\u3001\u5bfe\u5fdc\u3059\u308b\u8a00\u8a9e\u306e\u6570\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7ba1\u7406\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u306e\u6570\u306a\u306e\u3067\u3059\u300d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/07\/Jozsef-hodos-phrase-ja-v2.jpg\" alt=\"Jozsef Hodos\" class=\"wp-image-149215\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/07\/Jozsef-hodos-phrase-ja-v2.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/07\/Jozsef-hodos-phrase-ja-v2-300x200.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/07\/Jozsef-hodos-phrase-ja-v2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>CMS\u3001\u30d8\u30eb\u30d7\u30c7\u30b9\u30af\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30b3\u30fc\u30c9\u30d9\u30fc\u30b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u30b5\u30a4\u30c8\u3068\u3044\u3063\u305f\u8907\u6570\u306e\u30b7\u30b9\u30c6\u30e0\u306b\u308f\u305f\u308a\u30015\u3064\u306e\u8a00\u8a9e\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u30c1\u30fc\u30e0\u3092\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u305f\u3068\u3048\u5bfe\u5fdc\u8a00\u8a9e\u6570\u304c\u5c11\u306a\u304f\u3066\u3082\u3001\u9069\u5207\u306b\u7d71\u5408\u3055\u308c\u305f\u5358\u4e00\u306e\u30b7\u30b9\u30c6\u30e0\u306715\u8a00\u8a9e\u3092\u904b\u7528\u3059\u308b\u30c1\u30fc\u30e0\u306b\u6bd4\u3079\u3001\u3053\u306e\u30c1\u30fc\u30e0\u306e\u65b9\u304c\u306f\u308b\u304b\u306b\u8907\u96d1\u306a\u72b6\u6cc1\u3092\u7ba1\u7406\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8a00\u8a9e\u6570\u304c\u5897\u3048\u308c\u3070\u7ffb\u8a33\u91cf\u3082\u5897\u3048\u307e\u3059\u304c\u3001\u30b7\u30b9\u30c6\u30e0\u6570\u304c\u5897\u3048\u308c\u3070\u4fdd\u5b88\u306e\u624b\u9593\u3082\u5897\u5927\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u3001\u305d\u306e\u4fdd\u5b88\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3053\u305d\u304c\u3001\u30c1\u30fc\u30e0\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u5b9a\u3065\u3051\u308b\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u304f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3067\u3059\u304b\u3089\u3001\u300c\u4f55\u8a00\u8a9e\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u304b\u300d\u3092\u554f\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u3044\u304f\u3064\u306e\u30b7\u30b9\u30c6\u30e0\u3092\u9023\u643a\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u300d\u3001\u305d\u3057\u3066\u300c\u305d\u306e\u3046\u3061\u306e\u3069\u308c\u304b\u4e00\u3064\u306b\u5909\u66f4\u304c\u52a0\u308f\u3063\u305f\u969b\u3001\u8ab0\u304c\u8cac\u4efb\u3092\u8ca0\u3046\u306e\u304b\u300d\u3092\u554f\u3044\u304b\u3051\u308b\u3079\u304d\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-integrations-is-easy-maintaining-them-is-the-cost\"><span class=\"ez-toc-section\" id=\"%e7%b5%b1%e5%90%88%e6%a9%9f%e8%83%bd%e3%81%ae%e6%a7%8b%e7%af%89%e3%81%af%e5%ae%b9%e6%98%93%e3%81%a0%e3%81%8c%e3%80%81%e3%81%9d%e3%81%ae%e7%b6%ad%e6%8c%81%e7%ae%a1%e7%90%86%e3%81%93%e3%81%9d%e3%81%8c%e7%9c%9f%e3%81%ae%e8%aa%b2%e9%a1%8c%e3%81%a7%e3%81%82%e3%82%8b\"><\/span><strong>\u7d71\u5408\u6a5f\u80fd\u306e\u69cb\u7bc9\u306f\u5bb9\u6613\u3060\u304c\u3001\u305d\u306e\u7dad\u6301\u7ba1\u7406\u3053\u305d\u304c\u771f\u306e\u8ab2\u984c\u3067\u3042\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u624b\u4f5c\u696d\u306b\u3088\u308b\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u8ca0\u62c5\u306b\u306a\u308a\u59cb\u3081\u308b\u3068\u3001\u591a\u304f\u306e\u30c1\u30fc\u30e0\u306f\u81ea\u7136\u3068\u72ec\u81ea\u306e\u89e3\u6c7a\u7b56\u3092\u69cb\u7bc9\u3057\u3088\u3046\u3068\u8003\u3048\u307e\u3059\u3002\u30ab\u30b9\u30bf\u30e0\u30b3\u30cd\u30af\u30bf\u30fc\u3084\u30dd\u30a4\u30f3\u30c8\u30c4\u30fc\u30dd\u30a4\u30f3\u30c8\u306eAPI\u9023\u643a\u3001\u3042\u308b\u3044\u306f\u30b7\u30b9\u30c6\u30e0\u9593\u3067\u30d5\u30a1\u30a4\u30eb\u3092\u79fb\u52d5\u3055\u305b\u308b\u30b9\u30af\u30ea\u30d7\u30c8\u306a\u3069\u304c\u305d\u306e\u4f8b\u3067\u3059\u3002\u3053\u308c\u306f\u7406\u306b\u304b\u306a\u3063\u305f\u9078\u629e\u3068\u8a00\u3048\u307e\u3059\u3002\u30c1\u30fc\u30e0\u306f\u81ea\u793e\u306e\u6280\u8853\u30b9\u30bf\u30c3\u30af\u3092\u719f\u77e5\u3057\u3066\u304a\u308a\u3001\u8ab2\u984c\u3082\u660e\u78ba\u306b\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u308b\u4e0a\u3001\u81ea\u793e\u3067\u69cb\u7bc9\u3059\u308c\u3070\u65b0\u305f\u306a\u30d9\u30f3\u30c0\u30fc\u3092\u4ecb\u3055\u305a\u306b\u6e08\u3080\u304b\u3089\u3067\u3059\u3002\u6700\u521d\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u3046\u307e\u304f\u6a5f\u80fd\u3057\u3001\u554f\u984c\u306f\u89e3\u6c7a\u3057\u305f\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3084\u304c\u3066\u6642\u9593\u304c\u7d4c\u904e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u904e\u53bb1\u5e74\u9593\u3001\u9867\u5ba2\u3068\u5171\u306b\u3053\u3046\u3057\u305f\u7d71\u5408\u6a5f\u80fd\u306e\u958b\u767a\u306b\u53d6\u308a\u7d44\u3093\u3067\u304d\u305fJozsef\u6c0f\u306f\u3001\u69cb\u7bc9\u4f5c\u696d\u81ea\u4f53\u306f\u305d\u308c\u307b\u3069\u56f0\u96e3\u3067\u306f\u306a\u3044\u3068\u8a9e\u308a\u307e\u3059\u3002\u5f7c\u306b\u3088\u308c\u3070\u3001\u771f\u306e\u8ab2\u984c\u306f\u305d\u306e\u5f8c\u306b\u5f85\u3061\u53d7\u3051\u3066\u3044\u307e\u3059\u3002\u300c\u7dad\u6301\u7ba1\u7406\u304c\u975e\u5e38\u306b\u5927\u5909\u306a\u306e\u3067\u3059\u300d\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306b\u306f\u3001\u958b\u767a\u8005\u304c\u5fc5\u305a\u3057\u3082\u4e88\u671f\u3057\u306a\u3044\u8907\u96d1\u3055\u304c\u4f34\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u53f3\u304b\u3089\u5de6\u3078\u8a18\u8ff0\u3059\u308b\u30ec\u30a4\u30a2\u30a6\u30c8\u3078\u306e\u5bfe\u5fdc\u3084\u3001\u7ffb\u8a33\u30e1\u30e2\u30ea\u3092\u6709\u52b9\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u69cb\u9020\u306e\u8a2d\u8a08\u306a\u3069\u304c\u305d\u306e\u4f8b\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u672c\u756a\u74b0\u5883\u3067\u521d\u3081\u3066\u9732\u5448\u3059\u308b\u30a8\u30c3\u30b8\u30b1\u30fc\u30b9\u306e\u554f\u984c\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u7d71\u5408\u6a5f\u80fd\u306f\u591a\u304f\u306e\u5834\u5408\u3001\u500b\u5225\u306b\u958b\u767a\u3055\u308c\u308b\u305f\u3081\u3001\u305d\u308c\u305e\u308c\u306b\u7279\u6709\u306e\u6319\u52d5\u304c\u3042\u308a\u3001\u9577\u671f\u7684\u306a\u4fdd\u5b88\u30fb\u904b\u7528\u306e\u8ca0\u62c5\u3082\u500b\u5225\u306b\u767a\u751f\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a4\u30f3\u30d5\u30e9\u62c5\u5f53\u30c1\u30fc\u30e0\u306f\u3001\u3053\u308c\u3092\u300c\u4fdd\u5b88\u306e\u5148\u9001\u308a\u300d\u3068\u547c\u3093\u3067\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30b7\u30b9\u30c6\u30e0\u304c\u6b63\u5e38\u306b\u7a3c\u50cd\u3057\u3066\u3044\u308b\u9593\u306f\u8868\u9762\u5316\u3057\u306a\u3044\u3082\u306e\u306e\u3001\u5f8c\u306b\u306a\u3063\u3066\u306f\u308b\u304b\u306b\u5927\u304d\u306a\u30b3\u30b9\u30c8\u3092\u4f34\u3046\u554f\u984c\u3068\u3057\u3066\u6d6e\u4e0a\u3059\u308b\u30b3\u30b9\u30c8\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u696d\u754c\u30c7\u30fc\u30bf\u3082\u3053\u306e\u70b9\u3092\u88cf\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002Nimdzi\u306e\u30b3\u30cd\u30af\u30bf\u30fc\u5206\u6790\u306b\u3088\u308c\u3070\u3001\u4e3b\u8981\u306a10\u306eTMS\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u63d0\u4f9b\u3059\u308b\u30cd\u30a4\u30c6\u30a3\u30d6\u9023\u643a\u6a5f\u80fd\u306f\u3001\u4f01\u696d\u304c\u65e5\u5e38\u7684\u306b\u5229\u7528\u3059\u308b\u696d\u52d9\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306e<a href=\"https:\/\/www.nimdzi.com\/the-connector-game-part-1\/\">13%\u672a\u6e80<\/a>\u306b\u3057\u304b\u5bfe\u5fdc\u3057\u3066\u304a\u3089\u305a\u3001\u5927\u534a\u306f\u72ec\u81ea\u958b\u767a\u306b\u59d4\u306d\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u4fdd\u5b88\u30b3\u30b9\u30c8\u304c\u7a4d\u307f\u91cd\u306a\u308b\u306e\u306f\u3001\u307e\u3055\u306b\u3053\u306e\u90e8\u5206\u3067\u3059\u3002Nimdzi\u306f\u300c2026\u5e74TMS\u5e02\u5834\u30ec\u30d3\u30e5\u30fc\u300d\u306b\u304a\u3044\u3066\u3001AI\u3092\u7528\u3044\u3066\u72ec\u81ea\u30c4\u30fc\u30eb\u3092\u69cb\u7bc9\u3059\u308b\u7d44\u7e54\u306f\u3001\u305d\u308c\u3089\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u958b\u767a\u30fb\u5c0e\u5165\u30fb\u4fdd\u5b88\u306b\u4f34\u3046\u300c\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3001\u8907\u96d1\u3055\u3001\u5909\u66f4\u7ba1\u7406\u300d\u3092\u904e\u5c0f\u8a55\u4fa1\u3057\u304c\u3061\u3067\u3042\u308b\u3068<a href=\"https:\/\/www.nimdzi.com\/tms-evolution-in-the-age-of-ai\/\">\u8b66\u9418<\/a>\u3092\u9cf4\u3089\u3057\u3066\u3044\u307e\u3059\u3002\u521d\u671f\u5c0e\u5165\u306e\u6bb5\u968e\u304c\u6700\u3082\u30b3\u30b9\u30c8\u306e\u304b\u304b\u308b\u5de5\u7a0b\u3067\u3042\u308b\u3053\u3068\u306f\u3001\u307e\u305a\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-native-integrations-still-need-real-work\"><span class=\"ez-toc-section\" id=\"%e3%83%8d%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e7%b5%b1%e5%90%88%e3%81%ae%e5%b0%8e%e5%85%a5%e3%81%ab%e3%81%af%e3%80%81%e7%b6%bf%e5%af%86%e3%81%aa%e8%a8%ad%e5%ae%9a%e3%81%8c%e5%bf%85%e8%a6%81\"><\/span>\u30cd\u30a4\u30c6\u30a3\u30d6\u7d71\u5408\u306e\u5c0e\u5165\u306b\u306f\u3001\u7dbf\u5bc6\u306a\u8a2d\u5b9a\u304c\u5fc5\u8981<span 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class=\"wp-block-heading\" id=\"h-why-preparation-beats-technical-firepower\"><span class=\"ez-toc-section\" id=\"%e6%8a%80%e8%a1%93%e7%9a%84%e3%81%aa%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98%e3%82%88%e3%82%8a%e3%82%82%e3%80%8c%e6%ba%96%e5%82%99%e3%80%8d%e3%81%8c%e9%87%8d%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1\"><\/span><strong>\u6280\u8853\u7684\u306a\u5c02\u9580\u77e5\u8b58\u3088\u308a\u3082\u300c\u6e96\u5099\u300d\u304c\u91cd\u8981\u306a\u7406\u7531<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Phrase\u306e\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30a2\u30fc\u30ad\u30c6\u30af\u30c8\u3067\u3042\u308bAlejandro 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Actions\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u3068\u307b\u307c\u540c\u3058\u69cb\u6210\u306e\u3082\u3046\u4e00\u65b9\u306e\u30c1\u30fc\u30e0\u3082\u540c\u3058\u554f\u984c\u306b\u76f4\u9762\u3057\u307e\u3057\u305f\u304c\u3001\u305d\u308c\u306f\u904b\u7528\u958b\u59cb\u304b\u3089\u6570\u9031\u9593\u5f8c\u306e\u3053\u3068\u3067\u3057\u305f\u3002\u4f7f\u7528\u3057\u305f\u9023\u643a\u6a5f\u80fd\u306f\u540c\u3058\u3067\u3082\u3001\u7d50\u679c\u306f\u5927\u304d\u304f\u7570\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9069\u5207\u306a\u8a08\u753b\u306f\u3001\u5358\u306b\u30c1\u30fc\u30e0\u304c\u554f\u984c\u3092\u56de\u907f\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3060\u3051\u3067\u306a\u304f\u3001\u65b0\u305f\u306a\u53ef\u80fd\u6027\u3092\u5207\u308a\u958b\u304f\u3082\u306e\u3067\u3082\u3042\u308a\u307e\u3059\u3002Phrase\u306ePhrase Strings\u3068Figma\u306e\u7d71\u5408\u6a5f\u80fd\u306f\u3001\u305d\u306e\u597d\u4f8b\u3067\u3059\u3002\u30c7\u30b6\u30a4\u30ca\u30fc\u304cFigma\u3067\u7ffb\u8a33\u30ad\u30fc\u3092\u4f5c\u6210\u3059\u308b\u3068\u3001\u7d71\u5408\u6a5f\u80fd\u304c\u81ea\u52d5\u7684\u306b\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u3092\u64ae\u5f71\u3057\u3001\u5404\u6587\u5b57\u5217\u306e\u914d\u7f6e\u5834\u6240\u3092\u30cf\u30a4\u30e9\u30a4\u30c8\u8868\u793a\u3057\u307e\u3059\u3002\u8ab0\u304b\u304c\u624b\u4f5c\u696d\u3067\u53c2\u8003\u8cc7\u6599\u3092\u7528\u610f\u3057\u306a\u304f\u3066\u3082\u3001\u7ffb\u8a33\u8005\u306f\u30dc\u30bf\u30f3\u3001\u30c0\u30a4\u30a2\u30ed\u30b0\u30dc\u30c3\u30af\u30b9\u3001\u8a2d\u5b9a\u753b\u9762\u306a\u3069\u3001\u5b9f\u969b\u306e\u8996\u899a\u7684\u306a\u6587\u8108\u306e\u4e2d\u3067\u30c6\u30ad\u30b9\u30c8\u3092\u5373\u5ea7\u306b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u300cbtn_confirm_2\u300d\u306e\u3088\u3046\u306a\u30ad\u30fc\u3092\u89e3\u91c8\u3057\u3088\u3046\u3068\u82e6\u52b4\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u6700\u521d\u304b\u3089\u5fc5\u8981\u306a\u6587\u8108\u3092\u628a\u63e1\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u5171\u306b\u6587\u8108\u3082\u5f15\u304d\u7d99\u304c\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>Phrase\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3067\u3042\u308bFrancesca Sorrentino\u6c0f\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<em>\u300c\u7d71\u5408\u6a5f\u80fd\u306f\u57fa\u76e4\u3068\u306a\u308b\u5c64\u3067\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u3067\u5b9f\u969b\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306b\u304a\u3051\u308b\u3042\u3089\u3086\u308b\u8ab2\u984c\u304c\u89e3\u6c7a\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6210\u529f\u3057\u3066\u3044\u308b\u30c1\u30fc\u30e0\u306f\u3001\u7d71\u5408\u6a5f\u80fd\u306e\u5f79\u5272\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u305d\u308c\u3092\u4e2d\u5fc3\u306b\u9069\u5207\u306a\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3059\u300d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/07\/Francesca-sorrentino-phrase-ja-v2.jpg\" alt=\"Francesca Sorrentino\" class=\"wp-image-149216\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/07\/Francesca-sorrentino-phrase-ja-v2.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/07\/Francesca-sorrentino-phrase-ja-v2-300x200.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/07\/Francesca-sorrentino-phrase-ja-v2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u6210\u529f\u3059\u308b\u30c1\u30fc\u30e0\u3068\u306f\u3001\u5358\u306b\u6280\u8853\u529b\u304c\u6700\u3082\u9ad8\u3044\u30c1\u30fc\u30e0\u306e\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u81ea\u52d5\u5316\u3092\u884c\u3046\u524d\u306b\u3001\u81ea\u793e\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u30c1\u30fc\u30e0\u306a\u306e\u3067\u3059\u3002\u3069\u3093\u306a\u30b3\u30cd\u30af\u30bf\u30fc\u3084\u7d71\u5408\u6a5f\u80fd\u3088\u308a\u3082\u3001\u305d\u306e\u7406\u89e3\u3053\u305d\u304c\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3084\u88fd\u54c1\u30ed\u30fc\u30f3\u30c1\u3092\u5186\u6ed1\u306b\u9032\u3081\u308b\u305f\u3081\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%83%97%e3%83%ad%e3%83%80%e3%82%af%e3%83%88%e3%83%9e%e3%83%8d%e3%83%bc%e3%82%b8%e3%83%a3%e3%83%bc%e3%81%ae%e6%97%a9%e6%9c%9f%e9%96%a2%e4%b8%8e%e3%81%af%e5%a4%a7%e3%81%8d%e3%81%aa%e6%88%90%e6%9e%9c%e3%82%92%e3%82%82%e3%81%9f%e3%82%89%e3%81%99\"><\/span><strong>\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u65e9\u671f\u95a2\u4e0e\u306f\u5927\u304d\u306a\u6210\u679c\u3092\u3082\u305f\u3089\u3059<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u3001\u554f\u984c\u304c\u65e2\u306b\u8868\u9762\u5316\u3057\u305f\u5f8c\u306b\u62db\u96c6\u3055\u308c\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u88fd\u54c1\u3068\u305d\u308c\u3092\u652f\u3048\u308b\u30b7\u30b9\u30c6\u30e0\u306e\u4e21\u65b9\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u5f7c\u3089\u306f\u3001\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u4e0a\u3067\u6700\u9069\u306a\u80fd\u529b\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5f7c\u3089\u304c\u95a2\u4e0e\u3059\u308b\u9803\u306b\u306f\u901a\u5e38\u3001\u3059\u3067\u306b\u30b9\u30b3\u30fc\u30d7\u304c\u5b9a\u7fa9\u3055\u308c\u3066\u304a\u308a\u3001\u6210\u679c\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u6700\u5927\u306e\u6a5f\u4f1a\u306f\u3059\u3067\u306b\u904e\u304e\u53bb\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u30d7\u30ed\u30bb\u30b9\u306e\u65e9\u3044\u6bb5\u968e\u3067\u5dfb\u304d\u8fbc\u3080\u3053\u3068\u3067\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u30c1\u30fc\u30e0\u306f\u5fc5\u8981\u306a\u6587\u8108\u60c5\u5831(\u6a5f\u80fd\u306e\u6982\u8981\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8868\u793a\u5834\u6240\u3001\u5bfe\u8c61\u5e02\u5834\u306a\u3069)\u3092\u6700\u521d\u304b\u3089\u78ba\u5b9f\u306b\u53d7\u3051\u53d6\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u3046\u3057\u305f\u60c5\u5831\u304c\u6574\u7406\u3055\u308c\u305f\u5f62\u3067\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u62c5\u5f53\u8005\u306b\u4f1d\u308f\u3089\u306a\u3044\u3053\u3068\u304c\u3042\u307e\u308a\u306b\u3082\u591a\u3044\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002\u30a8\u30f3\u30b8\u30cb\u30a2\u304c\u30bf\u30b9\u30af\u306b\u7740\u624b\u3057\u3001\u7ffb\u8a33\u30ad\u30fc\u3092\u4f5c\u6210\u3057\u3066\u30b3\u30fc\u30c9\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u3066\u3082\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u5143\u306b\u5c4a\u304f\u306e\u306f\u30ad\u30fc\u3060\u3051\u3067\u3042\u308a\u3001\u7ffb\u8a33\u8005\u306b\u9069\u5207\u306a\u8aac\u660e\u3092\u884c\u3046\u305f\u3081\u306b\u5fc5\u8981\u306a\u6587\u8108\u60c5\u5831\u306f\u542b\u307e\u308c\u3066\u3044\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u6587\u8108\u3053\u305d\u304c\u3001\u6587\u5b57\u5217\u306e\u80cc\u5f8c\u306b\u3042\u308b\u610f\u56f3\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u7ffb\u8a33\u8005\u3068\u3001\u30ad\u30fc\u540d\u304b\u3089\u610f\u5473\u3092\u63a8\u6e2c\u305b\u3056\u308b\u3092\u5f97\u306a\u3044\u7ffb\u8a33\u8005\u3092\u9694\u3066\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.svpg.com\/global-product-management\/\">\u30b0\u30ed\u30fc\u30d0\u30eb\u88fd\u54c1\u7ba1\u7406<\/a>\u306b\u3064\u3044\u3066\u306eSilicon Valley Product Group\u306e\u30d6\u30ed\u30b0\u3067\u3001Marty Cagan\u6c0f\u3068Bob Baxley\u6c0f\u306f\u3001\u30c1\u30fc\u30e0\u304c\u72af\u3057\u304c\u3061\u306a\u6700\u5927\u306e\u904e\u3061\u306e\u4e00\u3064\u3068\u3057\u3066\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u88fd\u54c1\u306e\u4e2d\u6838\u7684\u306a\u8981\u7d20\u3067\u306f\u306a\u304f\u3001\u5f8c\u5de5\u7a0b\u3078\u306e\u5f15\u304d\u6e21\u3057\u4f5c\u696d\u3068\u3057\u3066\u6271\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3092\u6319\u3052\u3066\u3044\u307e\u3059\u3002\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u305d\u308c\u306f\u5f8c\u304b\u3089\u4ed8\u3051\u8db3\u3059\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u6700\u521d\u304b\u3089\u8a2d\u8a08\u306b\u7d44\u307f\u8fbc\u3093\u3067\u304a\u304f\u3079\u304d\u3082\u306e\u306a\u306e\u3067\u3059\u3002Tablecheck\u306e\u88fd\u54c1\u8cac\u4efb\u8005\u3067\u3042\u308bAude Moras\u6c0f\u306f\u3001<a href=\"https:\/\/multilingual.com\/issues\/august-2023\/product-management-101-for-localizers\/\">\u3053\u308c\u3092\u3088\u308a\u7387\u76f4\u306b\u3053\u3046\u8868\u73fe\u3057\u3066\u3044\u307e\u3059<\/a>\u3002\u300c\u5e02\u5834\u6295\u5165\u306e\u6e96\u5099\u3092\u6574\u3048\u305f\u5f8c\u306b\u306a\u3063\u3066\u3001\u30ed\u30fc\u30f3\u30c1\u306e\u308f\u305a\u304b2\u9031\u9593\u524d\u306b\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u8003\u3048\u59cb\u3081\u308b\u3088\u3046\u306a\u4e8b\u614b\u306f\u907f\u3051\u305f\u3044\u3082\u306e\u3067\u3059\u300d<\/p>\n\n\n\n<p>Phrase\u306e\u7d71\u5408\u6a5f\u80fd\u30c1\u30fc\u30e0\u3092\u7387\u3044\u308bTom\u00e1\u0161 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alt=\"\nPhrase\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u7d71\u5408\u3092\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u56f3\u3067\u793a\u3057\u305f\u30a4\u30e9\u30b9\u30c8\u3067\u3001WordPress\u3001Salesforce\u3001HubSpot\u3001GitHub\u3001Google Drive\u3001AWS\u3001Figma\u3001Unity\u3092\u542b\u307f\u307e\u3059\u3002\" class=\"wp-image-140375\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2026\/04\/Phrase-50-integrations-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/04\/Phrase-50-integrations-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/04\/Phrase-50-integrations-768x460.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2026\/04\/Phrase-50-integrations.jpg 1398w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-see-it-in-practice\"><span class=\"ez-toc-section\" id=\"%e5%ae%9f%e6%9f%bb%e3%81%ae%e5%8b%95%e4%bd%9c%e3%82%92%e8%a6%8b%e3%82%8b\"><\/span><strong>\u5b9f\u67fb\u306e\u52d5\u4f5c\u3092\u898b\u308b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Phrase\u306e\u7d71\u5408\u6a5f\u80fd\u306f\u3001\u30b3\u30cd\u30af\u30bf\u30fc\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3068\u3001\u305d\u306e\u4e2d\u3067\u81ea\u52d5\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u4f5c\u6210\u304c\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-dark-blue-filled\"><a class=\"wp-block-button__link 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