{"id":84625,"date":"2016-05-23T11:31:28","date_gmt":"2016-05-23T09:31:28","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e7%bf%bb%e8%a8%b3%e7%ae%a1%e7%90%86%e3%81%ab%e9%96%a2%e3%81%99%e3%82%8broi%e3%82%92%e6%b8%ac%e5%ae%9a%e3%81%99%e3%82%8b%e6%96%b9%e6%b3%95\/"},"modified":"2024-07-17T06:57:04","modified_gmt":"2024-07-17T04:57:04","slug":"translation-management-how-to-measure-roi-for-translation-management","status":"publish","type":"post","link":"https:\/\/phrase.com\/ja\/blog\/posts\/translation-management-how-to-measure-roi-for-translation-management\/","title":{"rendered":"\u7ffb\u8a33\u7ba1\u7406\u306eROI\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<p style=\"text-align: left;\">\u7ffb\u8a33\u304a\u3088\u3073\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u6d3b\u6027\u5316\u3055\u305b\u3001\u591a\u304f\u306e\u6d88\u8cbb\u8005\u306b\u5546\u54c1\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3092\u59cb\u3081\u305f\u4f01\u696d\u306f\u3088\u308a\u65e9\u304f\u6210\u9577\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p style=\"text-align: left;\">2011\u5e74\u306bCommon Sense Advisory\u304c\u30d5\u30a9\u30fc\u30c1\u30e5\u30f3500\u793e\u3092\u5bfe\u8c61\u306b\u5b9f\u65bd\u3057\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u7ffb\u8a33\u306b\u6295\u8cc7\u3057\u3066\u3044\u308b\u4f01\u696d\u3067\u306f\u3001\u7dcf\u53ce\u76ca\u304c\u5897\u52a0\u3059\u308b\u53ef\u80fd\u6027\u304c1.5\u500d\u3082\u9ad8\u304f\u306a\u308b\u305d\u3046\u3067\u3059\u3002<\/p>\n<p style=\"text-align: left;\">\u3053\u308c\u306f\u3001\u7ffb\u8a33\u304c\u53ce\u76ca\u306e\u5897\u52a0\u306b\u8ca2\u732e\u3059\u308b\u3053\u3068\u3092\u660e\u78ba\u306b\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u7d44\u7e54\u30ec\u30d9\u30eb\u3067\u8a00\u8a9e\u3068\u53ce\u76ca\u306e\u95a2\u4fc2\u3092\u8a3c\u660e\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/translation-management-how-to-measure-roi-for-translation-management\/#%e7%bf%bb%e8%a8%b3%e3%81%ae%e4%be%a1%e5%80%a4%e3%82%92%e6%b8%ac%e3%82%8b%e6%96%b9%e6%b3%95-%e6%88%90%e5%8a%9f%e3%81%ae%e5%ae%9a%e7%be%a9\" >\u7ffb\u8a33\u306e\u4fa1\u5024\u3092\u6e2c\u308b\u65b9\u6cd5: \u6210\u529f\u306e\u5b9a\u7fa9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/translation-management-how-to-measure-roi-for-translation-management\/#%e6%95%b0%e5%ad%97%e3%81%ae%e3%83%88%e3%83%a9%e3%83%83%e3%82%ad%e3%83%b3%e3%82%b0\" >\u6570\u5b57\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/translation-management-how-to-measure-roi-for-translation-management\/#%e5%b8%82%e5%a0%b4%e3%82%b7%e3%82%a7%e3%82%a2%e3%81%ae%e7%8d%b2%e5%be%97\" >\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u7372\u5f97<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/translation-management-how-to-measure-roi-for-translation-management\/#%e3%82%b0%e3%83%ad%e3%83%bc%e3%83%90%e3%83%ab%e3%82%a6%e3%82%a7%e3%83%96%e3%82%b5%e3%82%a4%e3%83%88%e3%81%ae%e6%8a%95%e8%b3%87%e5%8f%8e%e7%9b%8a%e7%8e%87\" >\u30b0\u30ed\u30fc\u30d0\u30eb\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6295\u8cc7\u53ce\u76ca\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/translation-management-how-to-measure-roi-for-translation-management\/#%e7%bf%bb%e8%a8%b3%e3%82%b3%e3%82%b9%e3%83%88%e3%81%ae%e7%af%80%e7%b4%84\" >\u7ffb\u8a33\u30b3\u30b9\u30c8\u306e\u7bc0\u7d04<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/translation-management-how-to-measure-roi-for-translation-management\/#%e5%b8%82%e5%a0%b4%e6%8a%95%e5%85%a5%e3%81%be%e3%81%a7%e3%81%ae%e6%99%82%e9%96%93%e3%81%ae%e7%9f%ad%e7%b8%ae\" >\u5e02\u5834\u6295\u5165\u307e\u3067\u306e\u6642\u9593\u306e\u77ed\u7e2e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/translation-management-how-to-measure-roi-for-translation-management\/#%e7%b5%90%e8%ab%96\" >\u7d50\u8ad6<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"how-to-measure-the-value-of-translation---defining-success\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%e7%bf%bb%e8%a8%b3%e3%81%ae%e4%be%a1%e5%80%a4%e3%82%92%e6%b8%ac%e3%82%8b%e6%96%b9%e6%b3%95-%e6%88%90%e5%8a%9f%e3%81%ae%e5%ae%9a%e7%be%a9\"><\/span>\u7ffb\u8a33\u306e\u4fa1\u5024\u3092\u6e2c\u308b\u65b9\u6cd5: \u6210\u529f\u306e\u5b9a\u7fa9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\">ROI\uff08\u6295\u8cc7\u53ce\u76ca\u7387\uff09\u306b\u95a2\u3059\u308b\u60c5\u5831\u306f\u3001\u7ffb\u8a33\u7ba1\u7406\u3068\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u30d3\u30b8\u30cd\u30b9\u4fa1\u5024\u3092\u5b9a\u91cf\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u4f55\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p style=\"text-align: left;\">\u3069\u306e\u3088\u3046\u306aROI\u8a08\u7b97\u3082\u3001\u304a\u5ba2\u69d8\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u4f55\u304c\u6700\u3082\u91cd\u8981\u304b\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p style=\"text-align: left;\">\u4f01\u696d\u306f\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u3067\u6210\u529f\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u304c\u3001\u305d\u306e\u591a\u304f\u306f\u4e3b\u8981\u306a\u6307\u6a19\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u53ce\u76ca\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3001\u65b0\u898f\u9867\u5ba2\u306e\u6570\u304c\u512a\u5148\u3055\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306a\u3069\u3001\u76ee\u306b\u898b\u3048\u306b\u304f\u3044\u60c5\u5831\u306b\u3082\u95a2\u5fc3\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p style=\"text-align: left;\">ROI\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u7ffb\u8a33\u4f5c\u696d\u3092\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3068\u95a2\u9023\u3059\u308b\u6307\u6a19\u306b\u7d50\u3073\u3064\u3051\u308b\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u6226\u7565\u7684\u306a\u65b9\u5411\u6027\u3068\u4e00\u81f4\u3059\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u3001\u8cc7\u91d1\u63d0\u4f9b\u3084\u652f\u63f4\u3092\u5f97\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"tracking-down-the-numbers\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%e6%95%b0%e5%ad%97%e3%81%ae%e3%83%88%e3%83%a9%e3%83%83%e3%82%ad%e3%83%b3%e3%82%b0\"><\/span>\u6570\u5b57\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\">\u6e2c\u5b9a\u53ef\u80fd\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u3084\u6e2c\u5b9a\u57fa\u6e96\u306f\u6570\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u5c0f\u3055\u304f\u59cb\u3081\u3066\u3001KPI\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u4fdd\u3064\u306e\u304c\u30d9\u30b9\u30c8\u3067\u3059\u3002<\/p>\n<p style=\"text-align: left;\">\u307e\u305a\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306b\u4f55\u304c\u6700\u3082\u91cd\u8981\u304b\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<p style=\"text-align: left;\">\u7ffb\u8a33\u306e\u4fa1\u5024\u3092\u30b3\u30b9\u30c8\u524a\u6e1b\u306e\u89b3\u70b9\u3060\u3051\u3067\u8a55\u4fa1\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u54c1\u8cea\u3084\u5e02\u5834\u6295\u5165\u307e\u3067\u306e\u6642\u9593\u3082\u6e2c\u5b9a\u3059\u3079\u304d\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n<p style=\"text-align: left;\">ROI\u306e\u53ef\u80fd\u6027\u306f\u3001\u7ffb\u8a33\u91cf\u3001\u5bfe\u8c61\u8a00\u8a9e\u306e\u6570\u3001\u66f4\u65b0\u983b\u5ea6\u3001\u304a\u3088\u3073\u4e8b\u524d\u5b9a\u7fa9\u3055\u308c\u305f\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u4f7f\u7528\u3059\u308b\u6a5f\u80fd\u304c\u5897\u52a0\u3059\u308b\u306b\u3064\u308c\u3066\u5897\u52a0\u3057\u307e\u3059\u3002<\/p>\n<p style=\"text-align: left;\">\u7ffb\u8a33\u306b\u7279\u5316\u3057\u305f\u30b3\u30b9\u30c8\u524a\u6e1b\u306eKPI\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u8003\u3048\u3089\u308c\u307e\u3059\uff1a<\/p>\n<ul style=\"text-align: left;\">\n<li>\u7d4c\u8cbb\u63a7\u9664\u3057\u305f\u5f8c\u306e\u7ffb\u8a331\u30ef\u30fc\u30c9\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8<\/li>\n<li>\u8cea\u306e\u4f4e\u3044\u7ffb\u8a33\u3001\u624b\u4f5c\u696d\u306b\u3088\u308b\u30d7\u30ed\u30bb\u30b9\u3001\u7ba1\u7406\u9593\u63a5\u8cbb\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8<\/li>\n<li>\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3054\u3068\u306e\u5229\u76ca<\/li>\n<\/ul>\n<p style=\"text-align: left;\">\u7ffb\u8a33\u3068\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u5168\u4f53\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306b\u95a2\u3059\u308bKPI\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n<ul style=\"text-align: left;\">\n<li>\u53ce\u76ca\u5bfe\u7ffb\u8a33\u30b3\u30b9\u30c8<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/li>\n<li>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u56fd\u30fb\u8a00\u8a9e\u5225\uff09<\/li>\n<li>\u5e02\u5834\u30b7\u30a7\u30a2<\/li>\n<li>\u65b0\u898f\u9867\u5ba2\u6570<\/li>\n<\/ul>\n<h2 id=\"capturing-market-share\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%e5%b8%82%e5%a0%b4%e3%82%b7%e3%82%a7%e3%82%a2%e3%81%ae%e7%8d%b2%e5%be%97\"><\/span>\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u7372\u5f97<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\">\u591a\u304f\u306e\u4f01\u696d\u304c\u7ffb\u8a33\u306b\u6295\u8cc7\u3059\u308b\u969b\u306b\u6700\u521d\u306b\u8003\u3048\u308b\u306e\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3067\u3059\u3002<\/p>\n<p style=\"text-align: left;\">\u7ffb\u8a33\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u65b0\u305f\u306a\u6f5c\u5728\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3057\u3001\u58f2\u4e0a\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u591a\u304f\u306e\u8a3c\u62e0\u304c\u3001\u4eba\u3005\u304c\u81ea\u56fd\u8a9e\u3067\u60c5\u5831\u304c\u63d0\u793a\u3055\u308c\u305f\u3068\u304d\u306b\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<h2 id=\"return-on-investment-for-global-websites\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%e3%82%b0%e3%83%ad%e3%83%bc%e3%83%90%e3%83%ab%e3%82%a6%e3%82%a7%e3%83%96%e3%82%b5%e3%82%a4%e3%83%88%e3%81%ae%e6%8a%95%e8%b3%87%e5%8f%8e%e7%9b%8a%e7%8e%87\"><\/span>\u30b0\u30ed\u30fc\u30d0\u30eb\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6295\u8cc7\u53ce\u76ca\u7387<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\">\u30b0\u30ed\u30fc\u30d0\u30eb\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3068\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n<p style=\"text-align: left;\">\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3084\u300c\u3044\u3044\u306d\uff01\u300d\u3001\u30b7\u30a7\u30a2\u3092\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u304c\u3001\u7ffb\u8a33\u306e\u52b9\u679c\u3084ROI\u3092\u6e2c\u5b9a\u3059\u308b\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u308c\u3060\u3051\u53cd\u97ff\u3092\u547c\u3093\u3060\u304b\u3092\u5224\u65ad\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u3042\u308b\u5e02\u5834\u3067\u306f\u3046\u307e\u304f\u3044\u3063\u305f\u304c\u3001\u4ed6\u306e\u5e02\u5834\u3067\u306f\u5931\u6557\u3057\u305f\u7406\u7531\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n<p style=\"text-align: left;\">\u7ffb\u8a33\u3055\u308c\u305f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u3001\u3088\u308a\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u3064\u306a\u304c\u308a\u3001\u7ffb\u8a33\u3055\u308c\u305f\u5e83\u544a\u306f\u3001\u3088\u308a\u826f\u3044\u30af\u30ea\u30c3\u30af\u7387\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Phrase\u306f\u3001\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u5f8c\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u5e73\u5747\u6ede\u5728\u6642\u9593\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c17%\u5897\u52a0\u3057\u305f\u3053\u3068\u306b\u6c17\u3065\u304d\u307e\u3057\u305f\u3002<\/p>\n<p style=\"text-align: left;\">\u30b8\u30ea\u30a2\u30f3\u30fb\u30df\u30e5\u30fc\u30b8\u30c3\u30af\uff08SEO\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8MOZ\u306e\u5171\u540c\u5275\u8a2d\u8005\uff09\u306f\u3053\u3046\u4e3b\u5f35\u3057\u3066\u3044\u307e\u3059\uff1a \u300c\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u81ea\u56fd\u8a9e\u3067\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u305f\u5834\u5408\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8aad\u8005\u306e3\u500d\u304c\u9867\u5ba2\u306b\u5909\u308f\u308b\u305d\u3046\u3067\u3059\u3002\u6cd5\u5f8b\u3084\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u3059\u308b\u30da\u30fc\u30b8\u3092\u7ffb\u8a33\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u91cd\u8981\u306a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3084\u8ca9\u58f2\u30da\u30fc\u30b8\u306f\u7ffb\u8a33\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3046\u3057\u306a\u3044\u3053\u3068\u306f\u3001\u6f5c\u5728\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u306e2\/3\u3092\u9060\u3056\u3051\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u300d<\/p>\n<h2 id=\"translation-cost-savings\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%e7%bf%bb%e8%a8%b3%e3%82%b3%e3%82%b9%e3%83%88%e3%81%ae%e7%af%80%e7%b4%84\"><\/span>\u7ffb\u8a33\u30b3\u30b9\u30c8\u306e\u7bc0\u7d04<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\">\u30b3\u30b9\u30c8\u524a\u6e1b\u306f\u3001\u304a\u305d\u3089\u304f\u6700\u3082\u660e\u767d\u306a\u5f15\u304d\u91d1\u3068\u306a\u308b\u3082\u306e\u3067\u3059\u3002\u8cea\u306e\u4f4e\u3044\u7ffb\u8a33\u3001\u624b\u4f5c\u696d\u306b\u3088\u308b\u30d7\u30ed\u30bb\u30b9\u3001\u7ba1\u7406\u30aa\u30fc\u30d0\u30fc\u30d8\u30c3\u30c9\u306b\u3088\u3063\u3066\u767a\u751f\u3059\u308b\u30b3\u30b9\u30c8\u306f\u3001\u9069\u5207\u306a\u7ffb\u8a33\u7ba1\u7406\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u5927\u5e45\u306b\u524a\u6e1b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u81ea\u52d5\u5316\u3055\u308c\u6539\u5584\u3055\u308c\u305f\u7ffb\u8a33\u304a\u3088\u3073\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u3068\u5bb9\u6613\u306b\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p style=\"text-align: left;\">\u305f\u3068\u3048\u3070\u3001Phrase\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u30011\u8a00\u8a9e\u3001\u6708\u3042\u305f\u308a\u6700\u59271\u4eba\u65e5\u3092\u7bc0\u7d04\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4ed6\u306e\u6307\u6a19\u3068\u3057\u3066\u306f\u3001\u7ffb\u8a33\u306e\u518d\u5229\u7528\uff08\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3059\u308b\u5358\u8a9e\u6570\u306e\u524a\u6e1b\uff09\u3001\u30aa\u30fc\u30b5\u30ea\u30f3\u30b0\u306e\u6539\u5584\uff08\u30bd\u30fc\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u306e\u5358\u8a9e\u3084\u30d5\u30ec\u30fc\u30ba\u306e\u6a19\u6e96\u5316\uff09\u3001\u5358\u8a9e\u3054\u3068\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2 id=\"faster-time-to-market\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%e5%b8%82%e5%a0%b4%e6%8a%95%e5%85%a5%e3%81%be%e3%81%a7%e3%81%ae%e6%99%82%e9%96%93%e3%81%ae%e7%9f%ad%e7%b8%ae\"><\/span>\u5e02\u5834\u6295\u5165\u307e\u3067\u306e\u6642\u9593\u306e\u77ed\u7e2e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\">\u9069\u5207\u306a\u7ffb\u8a33\u7ba1\u7406\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30bb\u30b9\u3092\u5408\u7406\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u4e0d\u5fc5\u8981\u3067\u53cd\u5fa9\u7684\u306a\u624b\u4f5c\u696d\u3084\u7ba1\u7406\u30aa\u30fc\u30d0\u30fc\u30d8\u30c3\u30c9\u3092\u53d6\u308a\u9664\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p style=\"text-align: left;\">\u3053\u308c\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u89b3\u70b9\u304b\u3089\u306f\u3001\u52b9\u7387\u6027\u306e\u5411\u4e0a\u3068\u3001\u88fd\u54c1\u3084\u60c5\u5831\u3092\u3042\u3089\u3086\u308b\u5e02\u5834\u306b\u8fc5\u901f\u304b\u3064\u67d4\u8edf\u306b\u5c55\u958b\u3059\u308b\u3053\u3068\u306b\u3088\u308b\u7af6\u4e89\u512a\u4f4d\u6027\u306e\u7372\u5f97\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Phrase\u3092\u4f7f\u7528\u3057\u305f\u5834\u5408\u3001\u53d7\u6ce8\u3057\u305f\u7ffb\u8a33\u306e95%\u306f24\u6642\u9593\u4ee5\u5185\u300180%\u306f12\u6642\u9593\u4ee5\u5185\u306b\u7ffb\u8a33\u304c\u5b8c\u4e86\u3057\u307e\u3059\u3002<\/p>\n<p style=\"text-align: left;\">\u3064\u307e\u308a\u3001\u5f93\u6765\u306f\u6570\u9031\u9593\u304b\u3089\u6570\u30f6\u6708\u304b\u304b\u3063\u3066\u3044\u305f\u65b0\u898f\u5e02\u5834\u3078\u306e\u53c2\u5165\u304c\u300124\u6642\u9593\u4ee5\u5185\u306b\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"conclusion\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%e7%b5%90%e8%ab%96\"><\/span>\u7d50\u8ad6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\">ROI\u3092\u8a08\u7b97\u3059\u308b\u306e\u306f\u5927\u5909\u306a\u3053\u3068\u3067\u3001\u6307\u6a19\u3092\u5b9a\u7fa9\u3057\u3001\u6570\u5b57\u3092\u8ffd\u8de1\u3059\u308b\u306e\u306f\u78ba\u304b\u306b\u52aa\u529b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p style=\"text-align: left;\">\u3057\u304b\u3057\u3001\u7ffb\u8a33\u7ba1\u7406\u4e88\u7b97\u3084\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u306b\u3064\u3044\u3066\u6c7a\u65ad\u3092\u4e0b\u3059\u3068\u304d\u3001ROI\u306e\u8a3c\u62e0\u304c\u3042\u308c\u3070\u3001\u3088\u308a\u5927\u304d\u306a\u6295\u8cc7\u3092\u4e3b\u5f35\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p style=\"text-align: left;\">\u7ffb\u8a33\u3068\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u4fa1\u5024\u306f\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u3088\u308a\u6709\u7528\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u73fe\u308c\u3001\u53ce\u76ca\u306e\u5897\u52a0\u3001\u5e02\u5834\u6295\u5165\u307e\u3067\u306e\u6642\u9593\u306e\u77ed\u7e2e\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u30ac\u30a4\u30c9\u306f\u3001\u7ffb\u8a33\u7ba1\u7406\u306eROI\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u5b66\u3073\u3001\u7ffb\u8a33\u7ba1\u7406\u306e\u91cd\u8981\u6027\u3092\u4e3b\u8981\u306a\u95a2\u4fc2\u8005\u306b\u4f1d\u3048\u308b\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n","protected":false},"author":47,"featured_media":2617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-refresh-updated","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[55],"class_list":["post-84625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-translation-management-ja"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/posts\/84625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/comments?post=84625"}],"version-history":[{"count":7,"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/posts\/84625\/revisions"}],"predecessor-version":[{"id":89470,"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/posts\/84625\/revisions\/89470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/media\/2617"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/media?parent=84625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/categories?post=84625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}