{"id":84628,"date":"2017-01-18T08:59:44","date_gmt":"2017-01-18T07:59:44","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e6%8a%95%e8%b3%87%e3%82%92%e5%8f%96%e3%82%8a%e6%88%bb%e3%81%99%ef%bc%9a%e3%83%ad%e3%83%bc%e3%82%ab%e3%83%aa%e3%82%bc%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%aeroi%e3%82%92%e6%9c%80%e9%81%a9\/"},"modified":"2025-07-31T16:25:41","modified_gmt":"2025-07-31T14:25:41","slug":"get-your-money-back-optimizing-localization-roi","status":"publish","type":"post","link":"https:\/\/phrase.com\/ja\/blog\/posts\/get-your-money-back-optimizing-localization-roi\/","title":{"rendered":"\u6295\u8cc7\u306e\u56de\u53ce\uff1a\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306eROI\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"\n\n<p>\u88fd\u54c1\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u65b0\u3057\u3044\u5e02\u5834\u3084\u8a00\u8a9e\u306b\u6295\u5165\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001<a href=\"https:\/\/phrase.com\/blog\/posts\/how-important-is-localization-for-your-business\/\">\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3<\/a>\u306f\u5927\u304d\u306a\u5909\u5316\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u6700\u521d\u304b\u3089\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u6295\u8cc7\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u306e\u306f\u3001\u6c7a\u3057\u3066\u7c21\u5358\u306a\u4f5c\u696d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e ROI \u306e\u6982\u5ff5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002\u6226\u7565\u7684\u306a\u5e02\u5834\u306e\u9078\u629e\u304b\u3089\u58f2\u4e0a\u53ce\u76ca\u3068\u30b3\u30b9\u30c8\u7ba1\u7406\u306e\u898b\u7a4d\u3082\u308a\u307e\u3067\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3 \u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u30d7\u30e9\u30b9\u306e ROI \u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u624b\u9806\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 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>\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306eROI\u3068\u306f\u4f55\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/get-your-money-back-optimizing-localization-roi\/#%e3%81%a9%e3%82%93%e3%81%aa%e9%81%b8%e6%8a%9e%e8%82%a2%e3%81%8c%e3%81%82%e3%82%8b%e3%81%ae%e3%81%8b%ef%bc%9f\" >\u3069\u3093\u306a\u9078\u629e\u80a2\u304c\u3042\u308b\u306e\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/get-your-money-back-optimizing-localization-roi\/#%e5%a3%b2%e4%b8%8a%e4%ba%88%e6%b8%ac%e3%82%92%e7%ab%8b%e3%81%a6%e3%82%8b\" >\u58f2\u4e0a\u4e88\u6e2c\u3092\u7acb\u3066\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/get-your-money-back-optimizing-localization-roi\/#swot%e5%88%86%e6%9e%90%e3%81%af%e3%81%a9%e3%81%ae%e3%82%88%e3%81%86%e3%81%ab%e5%bd%b9%e7%ab%8b%e3%81%a4%e3%81%8b\" >SWOT\u5206\u6790\u306f\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/get-your-money-back-optimizing-localization-roi\/#%e3%83%ad%e3%83%bc%e3%82%ab%e3%83%aa%e3%82%bc%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e6%8a%95%e8%b3%87%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e3%82%bf%e3%82%a4%e3%83%9f%e3%83%b3%e3%82%b0%e3%81%ae%e3%83%88%e3%83%ac%e3%83%bc%e3%83%89%e3%82%aa%e3%83%95\" >\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u6295\u8cc7\u306b\u304a\u3051\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/get-your-money-back-optimizing-localization-roi\/#%e3%83%ad%e3%83%bc%e3%82%ab%e3%83%aa%e3%82%bc%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3roi%e3%81%ae%e3%81%9f%e3%82%81%e3%81%ae%e3%82%b3%e3%82%b9%e3%83%88%e7%ae%a1%e7%90%86\" >\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3ROI\u306e\u305f\u3081\u306e\u30b3\u30b9\u30c8\u7ba1\u7406<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/get-your-money-back-optimizing-localization-roi\/#%e7%bf%bb%e8%a8%b3%e3%82%b3%e3%82%b9%e3%83%88%e3%81%ae%e5%89%8a%e6%b8%9b\" >\u7ffb\u8a33\u30b3\u30b9\u30c8\u306e\u524a\u6e1b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/get-your-money-back-optimizing-localization-roi\/#%e3%83%97%e3%83%a9%e3%82%b9%e3%81%aeroi%e3%82%92%e5%ae%9f%e7%8f%be%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ae%e6%9c%80%e7%b5%82%e3%82%b9%e3%83%86%e3%83%83%e3%83%97%ef%bc%9a%e5%a3%b2%e4%b8%8a%e3%82%92%e4%b8%8a%e3%81%92%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ae%e3%83%9e%e3%83%bc%e3%83%81%e3%83%a3%e3%83%b3%e3%83%80%e3%82%a4%e3%82%b8%e3%83%b3%e3%82%b0\" >\u30d7\u30e9\u30b9\u306eROI\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u6700\u7d42\u30b9\u30c6\u30c3\u30d7\uff1a\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%83%ad%e3%83%bc%e3%82%ab%e3%83%aa%e3%82%bc%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%aeroi%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%ef%bc%9f\"><\/span>\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306eROI\u3068\u306f\u4f55\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30a2\u30d7\u30ea\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u65b0\u3057\u3044\u5e02\u5834\u3084\u8a00\u8a9e\u5411\u3051\u306b\u6e96\u5099\u3059\u308b\u305f\u3081\u306b\u6642\u9593\u3068\u52b4\u529b\u3092\u8cbb\u3084\u3059\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u3059\u3079\u3066\u304c\u6b63\u5f53\u306a\u7406\u7531\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u540c\u69d8\u306b\u3001\u5916\u90e8\u306e\u7ffb\u8a33\u4f1a\u793e\u306b\u4f9d\u983c\u3057\u3066\u30c6\u30ad\u30b9\u30c8\u3092\u30b9\u30da\u30a4\u30f3\u8a9e\u306b\u7ffb\u8a33\u3057\u3066\u3082\u3089\u3046\u5834\u5408\u3001\u305d\u306e\u6295\u8cc7\u304c\u5229\u76ca\u3068\u5171\u306b\u623b\u3063\u3066\u304f\u308b\u3053\u3068\u3092\u671f\u5f85\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3ROI\u3068\u3044\u3046\u6982\u5ff5\u3092\u521d\u3081\u3066\u8033\u306b\u3055\u308c\u308b\u65b9\u306e\u305f\u3081\u306b\u3001\u7c21\u5358\u306b\u5b9a\u7fa9\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u6295\u8cc7\u53ce\u76ca\u7387\u3068\u306f\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304b\u3089\u5f97\u3089\u308c\u308b\u6b63\u5473\u306e\u91d1\u984d\uff08\u30ea\u30bf\u30fc\u30f3\uff09\u3068\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u6295\u5165\u3057\u305f\u91d1\u984d\uff08\u6295\u8cc7\uff09\u3092\u6bd4\u8f03\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>ROI \u306f\u901a\u5e38\u3001\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u8868\u3055\u308c\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u7ffb\u8a33\u8cbb\u7528\u306b 50,000 \u30c9\u30eb\u3092\u6295\u8cc7\u3057\u3001\u7d14\u5229\u76ca\u304c 5,000 \u30c9\u30eb\u306b\u306a\u3063\u305f\u5834\u5408\u3001ROI \u306f\u6b21\u306e\u3088\u3046\u306b\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002100% x 5,000 \u30c9\u30eb \/ 50,000 \u30c9\u30eb\u3001\u7d50\u679c\u306f 10% \u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u901a\u5e38\u3001ROI \u304c\u5927\u304d\u304f\u30d7\u30e9\u30b9\u3067\u3042\u308b\u307b\u3069\u826f\u3044\u3067\u3059\u3002ROI \u304c\u30de\u30a4\u30ca\u30b9\u306e\u5834\u5408\u3001\u7a3c\u3044\u3060\u304a\u91d1\u3088\u308a\u3082\u652f\u51fa\u3057\u305f\u304a\u91d1\u306e\u65b9\u304c\u591a\u3044\u3053\u3068\u306b\u306a\u308a\u3001\u3053\u308c\u306f\u9577\u671f\u7684\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u904b\u55b6\u3059\u308b\u65b9\u6cd5\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n\n\n<div class=\"wp-block-group acf-blog-cta has-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/08\/localization-roi-ebook-cover-791x1024.png\" alt=\"Localization ebook cover | Phrase\" class=\"wp-image-60249\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/08\/localization-roi-ebook-cover-791x1024.png 791w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/08\/localization-roi-ebook-cover-232x300.png 232w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/08\/localization-roi-ebook-cover-768x994.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/08\/localization-roi-ebook-cover-1187x1536.png 1187w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/08\/localization-roi-ebook-cover-1583x2048.png 1583w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/08\/localization-roi-ebook-cover.png 1700w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"subhead has-blue-color has-text-color has-link-color wp-elements-061da23ab68acd80ac1f93639cc86f09\" style=\"text-transform:uppercase\">\u6df1\u6398\u308a\u3059\u308b<\/p>\n\n\n\n<p class=\"has-larger-font-size\"><strong>\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u6210\u9577\u306e\u624b\u6bb5\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3001\u5b9f\u65bd\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-grey-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/ja\/resources\/localization-roi\/\">ebook\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\n<\/div><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%81%a9%e3%82%93%e3%81%aa%e9%81%b8%e6%8a%9e%e8%82%a2%e3%81%8c%e3%81%82%e3%82%8b%e3%81%ae%e3%81%8b%ef%bc%9f\"><\/span>\u3069\u3093\u306a\u9078\u629e\u80a2\u304c\u3042\u308b\u306e\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4e16\u754c\u4e2d\u306e\u6f5c\u5728\u7684\u306a\u5e02\u5834\u3084\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u307b\u3068\u3093\u3069\u306f\u3001\u3042\u306a\u305f\u306e\u8a00\u8a9e\u3092\u8a71\u3057\u307e\u305b\u3093\uff08\u305f\u3068\u3048\u305d\u306e\u8a00\u8a9e\u304c\u82f1\u8a9e\u3067\u3042\u3063\u3066\u3082\uff09\u3002\u5b9f\u969b\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u8a00\u8a9e\u3068\u3057\u3066\u306e\u82f1\u8a9e\u306e\u512a\u4f4d\u6027\u306f\u7d0426\uff05\u3067\u505c\u6ede\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/csa-research.com\/Featured-Content\/For-Global-Enterprises\/Global-Growth\/CRWB-Series\/CRWB-B2C\">CSA\u30ea\u30b5\u30fc\u30c1<\/a>\u306b\u3088\u308b\u4e16\u754c\u7684\u306a\u8abf\u67fb\u3067\u3082\u3001\u4e16\u754c\u4e2d\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u5206\u306e\u6bcd\u56fd\u8a9e\u3067\u8cfc\u8cb7\u6c7a\u5b9a\u3092\u4e0b\u3059\u3053\u3068\u3092\u597d\u3080\u3053\u3068\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>40% \u306f\u4ed6\u306e\u8a00\u8a9e\u3067\u306f\u8cfc\u5165\u3057\u307e\u305b\u3093\u3002<\/li>\n\n\n\n<li>73% \u304c\u81ea\u56fd\u8a9e\u3067\u306e\u88fd\u54c1\u30ec\u30d3\u30e5\u30fc\u3092\u5e0c\u671b\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li>65% \u304c\u81ea\u56fd\u8a9e\u3067\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u597d\u307f\u307e\u3059\u3002<\/li>\n\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u6570\u5b57\u304b\u3089\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u9078\u629e\u80a2\u3067\u306f\u306a\u304f\u3001\u5fc5\u9808\u4e8b\u9805\u3067\u3042\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u3067\u3059\u3002\u305f\u3060\u3057\u3001ROI \u3092\u8003\u616e\u3059\u308b\u3068\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3 \u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7279\u5b9a\u306e\u512a\u5148\u9806\u4f4d\u306b\u7d5e\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\u306e\u3053\u3068\u306a\u304c\u3089\u3001\u30a2\u30d7\u30ea\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u307e\u305a\u306f\u3088\u308a\u5927\u898f\u6a21\u3067\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u5e02\u5834\u306b\u5c55\u958b\u3059\u308b\u306e\u304c\u7406\u306b\u304b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u3001\u52aa\u529b\u304c\u5b9f\u3092\u7d50\u3073\u3001ROI \u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u306b\u306f\u3001\u9069\u5207\u306a\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u5b9f\u88c5\u3059\u308b\u3053\u3068\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n\n\n<div class=\"wp-block-group acf-blog-cta has-light-grey-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"365\" height=\"277\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/localization-strategy.svg\" alt=\"Localization strategy key visual | Phrase\" class=\"wp-image-44107\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"subhead has-blue-color has-text-color has-link-color wp-elements-f8ee22854d497b9b7a4f69cf4f07a820\" style=\"text-transform:uppercase\">Dive deeper<\/p>\n\n\n\n<p class=\"has-larger-font-size\"><strong>Build the right localization strategy for your business<\/strong><\/p>\n\n\n\n<p>Learn how to devise a localization strategy for your business with the right goals, metrics, and workflows to drive global growth effectively.<\/p>\n\n\n\n<p><a class=\"text-link\" href=\"https:\/\/phrase.com\/blog\/posts\/how-important-is-localization-for-your-business\/\">Explore steps<\/a><\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e5%a3%b2%e4%b8%8a%e4%ba%88%e6%b8%ac%e3%82%92%e7%ab%8b%e3%81%a6%e3%82%8b\"><\/span>\u58f2\u4e0a\u4e88\u6e2c\u3092\u7acb\u3066\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u7b2c\u4e00\u9078\u629e\u80a2\u3068\u3057\u3066\u65e5\u672c\u8a9e\u3001\u30b0\u30eb\u30b8\u30a2\u8a9e\u3001\u30b8\u30e3\u30ef\u8a9e\u306e\u3069\u308c\u3092\u9078\u3076\u3079\u304d\u304b\u306f\u3001\u30a2\u30d7\u30ea\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u305d\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u6295\u8cc7\u53ce\u76ca\u7387\u3092\u8a08\u7b97\u3059\u308b\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u3069\u3053\u3067\u8ca9\u58f2\u3057\u305f\u3044\u304b\u3092\u6c7a\u3081\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u308c\u306f\u3001\u4ed6\u306e\u4eba\u306e\u9078\u629e\u3068\u306f\u307e\u3063\u305f\u304f\u7570\u306a\u308b\u56fd\u3084\u5730\u57df\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u8a08\u753b\u3057\u3066\u3044\u308b\u5e02\u5834\u304b\u3089\u306e\u58f2\u4e0a\u53ce\u76ca\u3092\u898b\u7a4d\u3082\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u3069\u3093\u306a\u306b\u3046\u307e\u304f\u3044\u3063\u3066\u3082\u96e3\u3057\u3044\u63d0\u6848\u3067\u3059\u304c\u3001\u305d\u308c\u3092\u5b9f\u884c\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u60c5\u5831\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u5e02\u5834\u306b\u304a\u3051\u308b Web \u307e\u305f\u306f\u30e2\u30d0\u30a4\u30eb \u30c7\u30d0\u30a4\u30b9 \u30e6\u30fc\u30b6\u30fc\u306e\u4eba\u53e3\u898f\u6a21\/\u6570\u3002<\/li>\n\n\n\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5e02\u5834\u3068\u3001\u3059\u3067\u306b\u77e5\u3063\u3066\u3044\u308b\u5e02\u5834\u3068\u306e\u6bd4\u8f03\u3002\u4f8b\u3048\u3070\u3001\u65b0\u3057\u3044\u5e02\u5834\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e6\u30fc\u30b6\u30fc\u6570\u304c\u81ea\u56fd\u5e02\u5834\u306e2\u500d\u3067\u3042\u308c\u3070\u3001\u30a2\u30d7\u30ea\u3092\u6b63\u3057\u304f\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u56fd\u5e02\u5834\u306e2\u500d\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/li>\n\n\n\n<li>Google \u30c8\u30ec\u30f3\u30c9\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3 \u30c4\u30fc\u30eb\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u8a00\u8a9e\u3067\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4eba\u6c17\u5ea6\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002Google \u304c\u4e3b\u8981\u3067\u306f\u306a\u3044\u5730\u57df (\u305f\u3068\u3048\u3070\u4e2d\u56fd) \u3054\u3068\u306b\u3001\u3053\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u306e\u3055\u307e\u3056\u307e\u306a\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30a2\u30d7\u30ea\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u95a2\u3059\u308b\u7279\u5b9a\u306e\u5e02\u5834\u307e\u305f\u306f\u56fd\u306e\u898f\u5236\u3002\u533b\u7642\u3084\u91d1\u878d\u306a\u3069\u306e\u5206\u91ce\u3067\u306f\u3001\u898f\u5236\u306b\u3088\u308a\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u7248\u306e\u30ea\u30ea\u30fc\u30b9\u304c\u4e8b\u5b9f\u4e0a\u7981\u6b62\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u5834\u5408\u306f\u3001\u305d\u306e\u56fd\u3092\u30ea\u30b9\u30c8\u304b\u3089\u5916\u3057\u3001\u4ee3\u308f\u308a\u306b\u4ed6\u306e\u56fd\u3092\u63a2\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"swot%e5%88%86%e6%9e%90%e3%81%af%e3%81%a9%e3%81%ae%e3%82%88%e3%81%86%e3%81%ab%e5%bd%b9%e7%ab%8b%e3%81%a4%e3%81%8b\"><\/span>SWOT\u5206\u6790\u306f\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SWOT\u3068\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u7528\u8a9e\u3067\u3001\u5f37\u307f\uff08Strengths\uff09\u3001\u5f31\u307f\uff08Weaknesses\uff09\u3001\u6a5f\u4f1a\uff08Opportunities\uff09\u3001\u8105\u5a01\uff08Threats\uff09\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u3082\u306e\u3067\u3059\u3002\u3053\u308c\u3089 4 \u3064\u306e\u5074\u9762\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u4f5c\u696d\u304c\u4fa1\u5024\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30c9\u30e9\u30e0\u306e\u53e9\u304d\u65b9\u3092\u5b66\u3079\u308b\u30a2\u30d7\u30ea\u306e\u30b9\u30da\u30a4\u30f3\u8a9e\u3078\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u3068\u3057\u307e\u3059\u3002SWOT \u5206\u6790\u306f\u6b21\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>\u5f37\u307f\uff1a<\/strong>\u00a0\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u30b9\u30da\u30a4\u30f3\u4eba\u304c\u7279\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u30e9\u30c6\u30f3\u306e\u30ea\u30ba\u30e0\u3084\u30c6\u30af\u30cb\u30c3\u30af\u306a\u3069\u3001\u30b9\u30da\u30a4\u30f3\u4eba\u304c\u77e5\u308a\u305f\u3044\u3059\u3079\u3066\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30ab\u30d0\u30fc\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5f31\u307f\uff1a<\/strong>\u30c1\u30fc\u30e0\u5185\u306b\u30b9\u30da\u30a4\u30f3\u8a9e\u3092\u81ea\u56fd\u8a9e\u3068\u3059\u308b\u4eba\u304c\u3044\u306a\u3044\u305f\u3081\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u30cd\u30a4\u30c6\u30a3\u30d6 \u30b9\u30d4\u30fc\u30ab\u30fc\u306e\u671f\u5f85\u3059\u308b\u57fa\u6e96\u3092\u6e80\u305f\u3059\u304b\u3069\u3046\u304b\u306f\u4fdd\u8a3c\u3067\u304d\u307e\u305b\u3093\u3002\u305f\u3060\u3057\u3001\u6709\u80fd\u306a\u30d7\u30ed\u306e\u7ffb\u8a33\u4f1a\u793e\u3068\u9023\u643a\u3057\u3066\u9069\u5207\u306a\u7ffb\u8a33\u7ba1\u7406\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u3053\u306e\u3088\u3046\u306a\u5f31\u70b9\u3092\u514b\u670d\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u6a5f\u4f1a\uff1a<\/strong>\u00a0\u30b9\u30da\u30a4\u30f3\u8a9e\u570f\u306e\u5e02\u5834\u3067\u306f\u3001\u30c9\u30e9\u30e0\u306e\u6f14\u594f\u65b9\u6cd5\u3092\u5b66\u3076\u305f\u3081\u306e\u3088\u308a\u512a\u308c\u305f\u30c4\u30fc\u30eb\u306e\u5fc5\u8981\u6027\u304c\u58f0\u9ad8\u306b\u53eb\u3070\u308c\u3066\u3044\u307e\u3059 (\u305d\u3057\u3066\u3001\u3042\u306a\u305f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306b\u306f\u305d\u308c\u3092\u8a3c\u660e\u3059\u308b\u7d71\u8a08\u3084\u65b0\u805e\u8a18\u4e8b\u306a\u3069\u304c\u3042\u308b\u306f\u305a\u3067\u3059\u3088\u306d?)\u3002<\/li>\n\n\n\n<li><strong>\u8105\u5a01\uff1a<\/strong>\u72ec\u81ea\u306e\u512a\u308c\u305f\u30a2\u30d7\u30ea\u3092\u6301\u3064\u7af6\u5408\u4f01\u696d\u304c\u6570\u793e\u3042\u308a\u3001\u5f7c\u3089\u3082\u30b9\u30da\u30a4\u30f3\u8a9e\u570f\u5e02\u5834\u3078\u306e\u9032\u51fa\u8a08\u753b\u3092\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u7af6\u5408\u4ed6\u793e\u306e\u4fa1\u683c\u8a2d\u5b9a\u3068\u6bd4\u8f03\u3057\u3066\u3001\u81ea\u793e\u306e\u4fa1\u683c\u8a2d\u5b9a\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n<\/ul>\n\n\n\n<p>SWOT \u5206\u6790\u306f\u3001\u76f8\u5bfe\u7684\u57fa\u6e96 (\u77e5\u3063\u3066\u3044\u308b\u4ed6\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3068\u6bd4\u8f03) \u307e\u305f\u306f\u7d76\u5bfe\u7684\u57fa\u6e96 (\u5f71\u97ff\u3068\u91d1\u984d\u3092\u5b9a\u91cf\u5316\u3067\u304d\u308b\u5834\u5408) \u3067\u3001\u53ce\u76ca\u304c\u5f97\u3089\u308c\u308b\u304b\u3069\u3046\u304b\u3001\u307e\u305f\u3069\u306e\u7a0b\u5ea6\u5f97\u3089\u308c\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%83%ad%e3%83%bc%e3%82%ab%e3%83%aa%e3%82%bc%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e6%8a%95%e8%b3%87%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e3%82%bf%e3%82%a4%e3%83%9f%e3%83%b3%e3%82%b0%e3%81%ae%e3%83%88%e3%83%ac%e3%83%bc%e3%83%89%e3%82%aa%e3%83%95\"><\/span>\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u6295\u8cc7\u306b\u304a\u3051\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u30c8\u30ec\u30fc\u30c9\u30aa\u30d5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u901a\u8aac\u3067\u306f\u3001\u5fc5\u8981\u306a\u6295\u8cc7\u306f\u88fd\u54c1\u306e\u767a\u58f2\u306b\u3067\u304d\u308b\u3060\u3051\u8fd1\u3044\u6642\u671f\u306b\u884c\u3046\u3079\u304d\u3067\u3042\u308a\u3001\u53ef\u80fd\u306a\u53ce\u76ca\u306f\u3059\u3079\u3066\u767a\u58f2\u5f8c\u3067\u304d\u308b\u3060\u3051\u65e9\u304f\u56de\u53ce\u3059\u3079\u304d\u3060\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u6295\u8cc7\u3092\u65e9\u671f\u306b\u62d8\u675f\u3057\u3066\u30ea\u30bf\u30fc\u30f3\u3092\u5f85\u305f\u306a\u304f\u3066\u6e08\u3080\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u30ea\u30bf\u30fc\u30f3\u3092\u5f85\u3064\u9593\u306b\u3001\u30a4\u30f3\u30d5\u30ec\u306b\u3088\u3063\u3066\u30ea\u30bf\u30fc\u30f3\u306e\u4fa1\u5024\u304c\u76ee\u6e1b\u308a\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u8003\u616e\u3059\u3079\u304d\u4ed6\u306e\u8981\u7d20\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>\u56fd\u969b\u5316\u306f\u3001\u30a2\u30d7\u30ea\u3084 Web \u30b5\u30a4\u30c8\u3092\u73fe\u5730\u306e\u5e02\u5834\u306b\u9069\u5fdc\u3055\u305b\u308b\u6e96\u5099\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308a\u3001\u6700\u521d\u304b\u3089\u691c\u8a0e\u3059\u308b\u306e\u304c\u6700\u9069\u3067\u3059\u3002\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3084\u54c1\u8cea\u3068\u540c\u69d8\u306b\u3001\u5f8c\u306e\u6bb5\u968e\u3067\u56fd\u969b\u5316\u3092\u8ffd\u52a0\u3057\u305f\u308a\u91cd\u306d\u305f\u308a\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3053\u3068\u304c\u591a\u304f\u3001\u7d50\u679c\u3082\u305d\u308c\u307b\u3069\u826f\u304f\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5206\u96e2\u3084\u3001\u5916\u56fd\u8a9e\u306e\u5358\u4f4d\u3084\u6570\u91cf\u3092\u81ea\u52d5\u7684\u306b\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3059\u308b\u95a2\u6570\u306e\u4f7f\u7528\u306a\u3069\u3001\u56fd\u969b\u5316\u306e\u57fa\u672c\u3082\u3001\u30b3\u30fc\u30c9\u306e\u958b\u767a\u3068\u540c\u6642\u306b\u5b9f\u884c\u3059\u308c\u3070\u3001\u6bd4\u8f03\u7684\u5c11\u306a\u3044\u52b4\u529b\u3067\u6e08\u3080\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u81ea\u4f53\u306f\u3001\u30c6\u30ad\u30b9\u30c8\u3084\u305d\u306e\u4ed6\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u304c\u3001\u7279\u5b9a\u306e\u8a00\u8a9e\u3067\u306e\u30a2\u30d7\u30ea\u307e\u305f\u306f Web \u30b5\u30a4\u30c8\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30ea\u30ea\u30fc\u30b9\u4e88\u5b9a\u65e5\u306e\u76f4\u524d\u306b\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30b9\u30da\u30a4\u30f3\u8a9e\u306b\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30d7\u30ea\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3092 4 \u6708\u306b\u30ea\u30ea\u30fc\u30b9\u3059\u308b\u4e88\u5b9a\u306e\u5834\u5408\u306f\u3001\u7ffb\u8a33\u306e\u5b8c\u4e86\u3068\u54c1\u8cea\u30c1\u30a7\u30c3\u30af\u306e\u5b9f\u884c\u306b\u6642\u9593\u3068\u8cbb\u7528\u3092\u304b\u3051\u308b\u306e\u306f 2 \u6708\u307e\u3067\u5f85\u3064\u3068\u3001\u3053\u306e\u90e8\u5206\u306e\u6295\u8cc7\u3092\u30ea\u30ea\u30fc\u30b9\u65e5\u306b\u8fd1\u3065\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%83%ad%e3%83%bc%e3%82%ab%e3%83%aa%e3%82%bc%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3roi%e3%81%ae%e3%81%9f%e3%82%81%e3%81%ae%e3%82%b3%e3%82%b9%e3%83%88%e7%ae%a1%e7%90%86\"><\/span>\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3ROI\u306e\u305f\u3081\u306e\u30b3\u30b9\u30c8\u7ba1\u7406<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6295\u8cc7\u53ce\u76ca\u7387\u306f\u57fa\u672c\u7684\u306b 2 \u3064\u306e\u8981\u7d20\u306b\u3088\u3063\u3066\u6c7a\u307e\u308a\u307e\u3059\u30021 \u3064\u76ee\u306f\u3001\u58f2\u4e0a\u53ce\u76ca\u3068\u5229\u76ca\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u3059\u30022 \u3064\u76ee\u306f\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3 \u30b3\u30b9\u30c8\u3092\u9069\u5207\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u6b21\u306e\u76ee\u6a19\u306f\u3001\u5404\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3 \u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u53b3\u5bc6\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u6642\u9593\u3001\u8cbb\u7528\u3001\u671f\u9650\u307e\u3067\u306e\u9032\u6357\u72b6\u6cc1\u3092\u76e3\u8996\u3057\u3066\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3 \u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u9806\u8abf\u306b\u9032\u307f\u3001\u30b3\u30b9\u30c8\u304c\u6291\u3048\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u7b56\u3092\u8a08\u753b\u3057\u3066\u3001ROI \u3092\u3055\u3089\u306b\u9ad8\u3081\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u91cd\u8981\u306a\u30bf\u30b9\u30af\u3084\u6210\u679c\u7269\u3092\u7701\u7565\u3057\u305f\u308a\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u3067\u304d\u308b\u3060\u3051\u4f4e\u4fa1\u683c\u3067\u7d5e\u308a\u8fbc\u3082\u3046\u3068\u3059\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u3046\u3059\u308b\u3068\u54c1\u8cea\u304c\u4f4e\u4e0b\u3057\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u5e02\u5834\u3067\u5931\u6557\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e7%bf%bb%e8%a8%b3%e3%82%b3%e3%82%b9%e3%83%88%e3%81%ae%e5%89%8a%e6%b8%9b\"><\/span>\u7ffb\u8a33\u30b3\u30b9\u30c8\u306e\u524a\u6e1b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30b3\u30b9\u30c8\u524a\u6e1b\u306f\u3001\u7279\u306b\u7ffb\u8a33\u306e\u30b3\u30b9\u30c8\u52b9\u7387\u306e\u89b3\u70b9\u304b\u3089\u3001\u3042\u3089\u3086\u308b\u9762\u3067\u7406\u306b\u304b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001<a href=\"https:\/\/phrase.com\/blog\/posts\/reduce-translation-costs\/\">\u7ffb\u8a33\u30b3\u30b9\u30c8\u3092\u524a\u6e1b<\/a>\u3059\u308b\u305f\u3081\u306b\u3067\u304d\u308b\u3044\u304f\u3064\u304b\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>\u65e2\u5b58\u306e\u30ed\u30b1\u30fc\u30eb\u3067\u306f\u5bfe\u5fdc\u3067\u304d\u306a\u3044\u90e8\u5206\u306e\u307f\u3092\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3059\u308b\u3002<\/strong>\u305f\u3068\u3048\u3070\u3001US\u82f1\u8a9e<code>\uff08en-US<\/code>\uff09\u3068UK\u82f1\u8a9e<code>\uff08en-GB<\/code>\uff09\u306e2\u3064\u306e\u30ed\u30b1\u30fc\u30eb\u306f\u3042\u308b\u7a0b\u5ea6\u91cd\u8907\u3057\u3066\u3044\u307e\u3059\u3002\u3059\u3067\u306b\u5b8c\u5168\u306a<code>en-US<\/code>\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6301\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u6c7a\u5b9a\u7684\u306b\u7570\u306a\u308b<code>en-GB<\/code>\u90e8\u5206\u3060\u3051\u3092\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3057\u3001<code>en-GB<\/code>\u30ed\u30b1\u30fc\u30eb\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u3092<code>en-US<\/code>\u30ed\u30b1\u30fc\u30eb\u306b\u623b\u3057\u3001\u540c\u3058\u90e8\u5206\u3092\u3059\u3079\u3066en-<code>GB<\/code>\u30ed\u30b1\u30fc\u30eb\u306b\u3059\u308b\u65b9\u304c\u5408\u7406\u7684\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/li>\n\n\n\n<li><strong>\u7ffb\u8a33\u30e1\u30e2\u30ea\u3092\u4f7f\u3046\u3002<\/strong>\u7ffb\u8a33\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306e\u3088\u3046\u306a\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306e<a href=\"https:\/\/phrase.com\/blog\/posts\/localization-technology\/\">\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u6280\u8853<\/a>\u306b\u306f\u3001\u904e\u53bb\u306b\u7ffb\u8a33\u3057\u305f\u6587\u5b57\u5217\u3092\u4fdd\u6301\u3057\u3001\u7ffb\u8a33\u8005\u306b\u518d\u5ea6\u4f7f\u7528\u3059\u308b\u3088\u3046\u4fc3\u3059\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f59\u5206\u306a\u52b4\u529b\u3068\u30b3\u30b9\u30c8\u3092\u7701\u304f\u3053\u3068\u304c\u3067\u304d\u3001\u307e\u305f\u3001\u6bce\u56de\u4e00\u8cab\u6027\u306e\u3042\u308b\u7ffb\u8a33\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff08\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u3084\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u30ea\u30ea\u30fc\u30b9\u306b\u304a\u3044\u3066\u3082\u91cd\u8981\u3067\u3059\uff09\u3002<\/li>\n\n\n\n<li><strong>\u7528\u8a9e\u96c6\u3092\u4f7f\u7528\u3059\u308b\u3002<\/strong>\u4e00\u90e8\u306e\u7528\u8a9e\u306f\u7ffb\u8a33\u3059\u308b\u5fc5\u8981\u304c\u306a\u3044\u304b\u3001\u7ffb\u8a33\u7d50\u679c\u304c\u5e38\u306b\u540c\u3058\u306b\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u7528\u8a9e\u306e\u7ffb\u8a33\u7528\u8a9e\u96c6\u3092\u6e96\u5099\u3059\u308b\u3053\u3068\u3067\u3001\u52b4\u529b\u3068\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002\u9069\u5207\u306a\u5f62\u5f0f\u3067\u3053\u308c\u3089\u306e\u7528\u8a9e\u96c6\u3092\u7ffb\u8a33\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u542b\u3081\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u305f\u3081\u3001\u7ffb\u8a33\u8005\u306f [OK] \u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u6b21\u306e\u7ffb\u8a33\u30d5\u30ec\u30fc\u30ba\u306b\u76f4\u63a5\u79fb\u52d5\u3059\u308b\u3053\u3068\u304c\u7c21\u5358\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%83%97%e3%83%a9%e3%82%b9%e3%81%aeroi%e3%82%92%e5%ae%9f%e7%8f%be%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ae%e6%9c%80%e7%b5%82%e3%82%b9%e3%83%86%e3%83%83%e3%83%97%ef%bc%9a%e5%a3%b2%e4%b8%8a%e3%82%92%e4%b8%8a%e3%81%92%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ae%e3%83%9e%e3%83%bc%e3%83%81%e3%83%a3%e3%83%b3%e3%83%80%e3%82%a4%e3%82%b8%e3%83%b3%e3%82%b0\"><\/span>\u30d7\u30e9\u30b9\u306eROI\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u6700\u7d42\u30b9\u30c6\u30c3\u30d7\uff1a\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u958b\u767a\u304c 6 \u3064\u306e\u30b7\u30ea\u30f3\u30c0\u30fc\u3059\u3079\u3066\u3067\u7a3c\u50cd\u3057\u3001\u30d7\u30e9\u30b9\u306e ROI \u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u305f\u5f8c\u306f\u3001\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u3082\u540c\u69d8\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8a00\u3044\u63db\u3048\u308b\u3068\u3001\u9867\u5ba2\u304c\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u7248\u304c\u3042\u308b\u3053\u3068\u3092\u77e5\u3089\u306a\u3051\u308c\u3070\u3001\u8cfc\u5165\u3057\u3088\u3046\u3068\u306f\u601d\u308f\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u304c\u304b\u3064\u3066\u8a00\u3063\u305f\u3088\u3046\u306b\u3001\u4f55\u3082\u77e5\u3089\u306a\u3044\u5e02\u5834\u306b\u88fd\u54c1\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u5e83\u544a\u3001PR\u3001\u305d\u306e\u4ed6\u306e\u9069\u5207\u306a\u5f62\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u5e02\u5834\u304c\u76ee\u3092\u899a\u307e\u3057\u3001\u6ce8\u610f\u3092\u6255\u3044\u3001\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30d7\u30ea\u306e\u6240\u6709\u8005\u3068\u3057\u3066\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u3092\u8003\u3048\u59cb\u3081\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u8b66\u9418\u3068\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u3059\u3079\u3066\u306b\u3088\u308a\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e ROI \u304c\u30d7\u30e9\u30b9\u306b\u7dad\u6301\u3055\u308c\u307e\u3059\u3002\u65b0\u3057\u3044\u5927\u30d2\u30c3\u30c8\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u958b\u767a\u3057\u305f\u308a\u3001\u9b45\u529b\u7684\u306a\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba \u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5099\u3048\u305f Web \u30b5\u30a4\u30c8\u3092\u3055\u3089\u306b\u6539\u5584\u3057\u305f\u308a\u3059\u308b\u305f\u3081\u306e\u8ffd\u52a0\u4e88\u7b97\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n\n\n<div class=\"wp-block-group acf-blog-cta has-phrase-green-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"1024\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-tei-study-cover-792x1024.png\" alt=\"Phrase TEI study cover | Phrase\" class=\"wp-image-38062\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-tei-study-cover-792x1024.png 792w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-tei-study-cover-232x300.png 232w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-tei-study-cover-768x993.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-tei-study-cover-1188x1536.png 1188w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-tei-study-cover.png 1299w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"subhead has-blue-color has-text-color has-link-color wp-elements-f8ee22854d497b9b7a4f69cf4f07a820\" style=\"text-transform:uppercase\">Dive deeper<\/p>\n\n\n\n<p class=\"has-larger-font-size\"><strong>How the Phrase Localization Platform can impact an enterprise&#8217;s bottom line<\/strong><\/p>\n\n\n\n<p>Workflow improvement, increased scalability that enables growth, and a 527% ROI: Learn more about the financial impact of using Phrase\u2014with this Forrester Consulting study.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-grey-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/resources\/total-economic-impact\/\">Download study<\/a>\n<\/div><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u6295\u8cc7\u53ce\u76ca\u7387\u306f\u3001\u4f01\u696d\u304c\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u63a8\u9032\u529b\u306e 1 \u3064\u3067\u3059\u3002\u672c\u30ac\u30a4\u30c9\u3067\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u6642\u306b\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e ROI \u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":6,"featured_media":1238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-refresh-updated","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[51],"class_list":["post-84628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-localization-strategy-ja"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/posts\/84628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/comments?post=84628"}],"version-history":[{"count":7,"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/posts\/84628\/revisions"}],"predecessor-version":[{"id":112543,"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/posts\/84628\/revisions\/112543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/media\/1238"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/media?parent=84628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phrase.com\/ja\/wp-json\/wp\/v2\/categories?post=84628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}