{"id":86123,"date":"2021-02-09T01:42:19","date_gmt":"2021-02-09T00:42:19","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e3%83%88%e3%83%a9%e3%83%b3%e3%82%b9%e3%82%af%e3%83%aa%e3%82%a8%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%ef%bc%9a%e6%96%87%e5%8c%96%e3%82%92%e8%b6%85%e3%81%88%e3%81%9f%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\/"},"modified":"2024-07-02T09:23:02","modified_gmt":"2024-07-02T07:23:02","slug":"transcreation-marketing-across-cultures","status":"publish","type":"post","link":"https:\/\/phrase.com\/ja\/blog\/posts\/transcreation-marketing-across-cultures\/","title":{"rendered":"\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\uff1a\u7570\u6587\u5316\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6280\u8853"},"content":{"rendered":"<p><a 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href=\"https:\/\/phrase.com\/ja\/blog\/posts\/transcreation-marketing-across-cultures\/#%e3%83%88%e3%83%a9%e3%83%b3%e3%82%b9%e3%82%af%e3%83%aa%e3%82%a8%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ae%e3%83%97%e3%83%ad%e3%82%bb%e3%82%b9\" >\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u30d7\u30ed\u30bb\u30b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/transcreation-marketing-across-cultures\/#%e3%83%88%e3%83%a9%e3%83%b3%e3%82%b9%e3%82%af%e3%83%aa%e3%82%a8%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ae%e3%81%9f%e3%82%81%e3%81%ae%e7%bf%bb%e8%a8%b3%e6%8a%80%e8%a1%93%e3%81%ae%e6%b4%bb%e7%94%a8\" >\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306e\u7ffb\u8a33\u6280\u8853\u306e\u6d3b\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/phrase.com\/ja\/blog\/posts\/transcreation-marketing-across-cultures\/#phrase%e3%81%8c%e3%82%b0%e3%83%ad%e3%83%bc%e3%83%90%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e3%83%88%e3%83%a9%e3%83%b3%e3%82%b9%e3%82%af%e3%83%aa%e3%82%a8%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ab%e3%81%a9%e3%81%ae%e3%82%88%e3%81%86%e3%81%ab%e5%bd%b9%e7%ab%8b%e3%81%a4%e3%81%8b\" >Phrase\u304c\u30b0\u30ed\u30fc\u30d0\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%e3%83%88%e3%83%a9%e3%83%b3%e3%82%b9%e3%82%af%e3%83%aa%e3%82%a8%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%a8%e3%81%af%ef%bc%9f\"><\/span>\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u6587\u5316\u306b\u3088\u308a\u8fd1\u3044\u97ff\u304d\u3092\u4e0e\u3048\u308b\u305f\u3081\u306b\u3001\u30c8\u30fc\u30f3\u3084\u30b9\u30bf\u30a4\u30eb\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9069\u5fdc\u3055\u305b\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u76f4\u8a33\u3092\u6b21\u306e\u30ec\u30d9\u30eb\u306b\u5f15\u304d\u4e0a\u3052\u307e\u3059\u3002\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u7ffb\u8a33\u8005\u304c\u5275\u9020\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u306b\u53c2\u52a0\u3057\u3001\u8a00\u8a9e\u3084\u6587\u5316\u306e\u7570\u306a\u308b\u8981\u4ef6\u306b\u5408\u308f\u305b\u3066\u5185\u5bb9\u3092\u9069\u5fdc\u3055\u305b\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u76f4\u8a33\u3059\u308b\u3068\u610f\u5473\u304c\u7570\u306a\u308b\u53e3\u8a9e\u8868\u73fe\u306e\u66f8\u304d\u76f4\u3057\u304b\u3089\u3001\u307e\u3063\u305f\u304f\u7570\u306a\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u305d\u306e\u610f\u5473\u3068\u6a5f\u80fd\u3092\u4f1d\u3048\u3088\u3046\u3068\u3059\u308b\u30b3\u30d4\u30fc\u306e\u5168\u9762\u7684\u306a\u66f8\u304d\u76f4\u3057\u307e\u3067\u3001\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e3%83%88%e3%83%a9%e3%83%b3%e3%82%b9%e3%82%af%e3%83%aa%e3%82%a8%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ae%e6%ad%b4%e5%8f%b2\"><\/span>\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u6b74\u53f2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3068\u3044\u3046\u6982\u5ff5\u306f\u300120 \u4e16\u7d00\u5f8c\u534a\u306b\u30a4\u30f3\u30c9\u3084\u305d\u306e\u4ed6\u306e\u56fd\u3005\u3067\u59cb\u307e\u308a\u3001\u6620\u753b\u3084\u66f8\u7c4d\u306a\u3069\u306e\u8f38\u5165\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u306b\u304a\u3051\u308b\u7ffb\u8a33\u306e\u554f\u984c\u304c\u304d\u3063\u304b\u3051\u3067\u751f\u307e\u308c\u307e\u3057\u305f\u3002\u3053\u306e\u7528\u8a9e\u304c<a href=\"https:\/\/phrase.com\/blog\/posts\/how-choose-right-language-service-provider\/\">\u8a00\u8a9e\u30b5\u30fc\u30d3\u30b9\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc (LSP) <\/a>\u696d\u754c\u3067\u4e00\u822c\u7684\u306b\u4f7f\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u306f\u30011990 \u5e74\u4ee3\u521d\u982d\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u8ca9\u58f2\u3001\u5e83\u544a\u7528\u8a9e\u306e\u4e00\u90e8\u306b\u306a\u3063\u305f\u3068\u304d\u3067\u3057\u305f\u3002<br \/>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u544a\u4f1a\u793e\u306f\u3001<a href=\"https:\/\/phrase.com\/blog\/posts\/key-steps-to-entering-global-markets\/\">\u30b0\u30ed\u30fc\u30d0\u30eb\u5316<\/a>\u5e02\u5834\u306b\u5bfe\u3057\u3066\u65b0\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u5546\u54c1\u3068\u3057\u3066\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3068\u8003\u3048\u307e\u3057\u305f\u3002\u3042\u308b\u8a00\u8a9e\u5e02\u5834\u3067\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u5951\u7d04\u3059\u308b\u969b\u306b\u3001\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u62e1\u5927\u3059\u308b\u624b\u6bb5\u3068\u306a\u308a\u307e\u3059\u3002\u5b9f\u969b\u3001\u3053\u3046\u3057\u305f\u53d6\u308a\u7d44\u307f\u306b\u3088\u3063\u3066\u5f7c\u3089\u306f\u5275\u9020\u7684\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u62e1\u5927\u3057\u3066\u3044\u304d\u307e\u3057\u305f\u3002<br \/>\n\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306f\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u6df7\u540c\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u9055\u3044\u306f\u4e3b\u306b\u9069\u7528\u3055\u308c\u308b<a href=\"https:\/\/phrase.com\/blog\/posts\/foster-creativity-translation\/\">\u5275\u9020\u6027\u306e\u5ea6\u5408\u3044<\/a>\u306b\u3042\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306f\u3001<a href=\"https:\/\/phrase.com\/blog\/posts\/how-to-leverage-machine-translation\/\">\u6a5f\u68b0\u7ffb\u8a33<\/a>\u3001\u4eba\u5de5\u77e5\u80fd\u3001\u30b2\u30fc\u30e0\u3084\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3001\u305d\u306e\u4ed6\u306e\u65b0\u305f\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5f62\u614b\u3084\u30d7\u30ed\u30bb\u30b9\u3068\u7d44\u307f\u5408\u308f\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u5206\u91ce\u306f\u9032\u5316\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e3%82%b0%e3%83%ad%e3%83%bc%e3%83%90%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e3%83%88%e3%83%a9%e3%83%b3%e3%82%b9%e3%82%af%e3%83%aa%e3%82%a8%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%ef%bc%9a%e3%81%aa%e3%81%9c%e9%87%8d%e8%a6%81%e3%81%aa%e3%81%ae%e3%81%8b%ef%bc%9f\"><\/span>\u30b0\u30ed\u30fc\u30d0\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\uff1a\u306a\u305c\u91cd\u8981\u306a\u306e\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6570\u5e74\u524d\u307e\u3067\u3001<a href=\"https:\/\/phrase.com\/resources\/marketing-localization\/\">\u30b0\u30ed\u30fc\u30d0\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f<\/a>\u82f1\u8a9e\u304c\u300c\u30d3\u30b8\u30cd\u30b9\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u8a00\u8a9e\u300d\u3067\u3042\u308b\u3068\u3044\u3046\u8003\u3048\u306b\u4f9d\u5b58\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ed6\u56fd\u3084\u4ed6\u6587\u5316\u306b\u7cbe\u901a\u3057\u305f\u9867\u5ba2\u304c\u82f1\u8a9e\u3092\u77e5\u3063\u3066\u3044\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3068\u3044\u3046\u524d\u63d0\u306b\u7acb\u3063\u305f\u3082\u306e\u3067\u3059\u3002\u5b9f\u969b\u306b\u305d\u308c\u306f\u6b63\u3057\u304b\u3063\u305f\u90e8\u5206\u3082\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u4ecb\u3057\u305f\u30b0\u30ed\u30fc\u30d0\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u666e\u53ca\u3084\u3001\u4e2d\u56fd\u3001\u30b5\u30a6\u30b8\u30a2\u30e9\u30d3\u30a2\u3001\u30d6\u30e9\u30b8\u30eb\u306a\u3069\u30011\u3064\u306e\u8a00\u8a9e\u3067\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u7acb\u3057\u306a\u3044\u5730\u57df\u306e\u65b0\u305f\u306a\u7d4c\u6e08\u5927\u56fd\u306e\u53f0\u982d\u306b\u3088\u308a\u3001\u4e16\u754c\u306f\u5927\u304d\u304f\u5909\u5316\u3057\u307e\u3057\u305f\u3002<br \/>\n\u4eca\u65e5\u3067\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u81ea\u56fd\u8a9e\u3084\u6587\u5316\u306b\u5bfe\u5fdc\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u5931\u6557\u3092\u610f\u5473\u3059\u308b\u3068\u7406\u89e3\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u57fa\u6e96\u306a\u3069\u3001\u304b\u3064\u3066\u306f\u795e\u8056\u8996\u3055\u308c\u3066\u3044\u305f\u3082\u306e\u304c\u3001\u56fd\u5883\u3092\u8d8a\u3048\u308b\u3068\u5927\u5e45\u306a\u5909\u66f4\u304c\u5fc5\u8981\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e<a href=\"https:\/\/www.starbucks.com\">\u7c73\u56fd<\/a>\u30b5\u30a4\u30c8\u3068<a href=\"https:\/\/www.starbucks.co.jp\">\u65e5\u672c<\/a>\u30b5\u30a4\u30c8\u3067\u306f\u3001\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30b6\u30a4\u30f3\u3001\u30ab\u30e9\u30fc\u30d1\u30ec\u30c3\u30c8\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u304c\u307e\u3063\u305f\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u6975\u7aef\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u6c7a\u3057\u3066\u73cd\u3057\u3044\u4f8b\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e3%83%88%e3%83%a9%e3%83%b3%e3%82%b9%e3%82%af%e3%83%aa%e3%82%a8%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%80%81%e7%bf%bb%e8%a8%b3%e3%80%81%e3%83%ad%e3%83%bc%e3%82%ab%e3%83%aa%e3%82%bc%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%ef%bc%9a%e3%81%9d%e3%81%ae%e9%81%95%e3%81%84%e3%81%a8%e3%81%af%ef%bc%9f\"><\/span>\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3001\u7ffb\u8a33\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\uff1a\u305d\u306e\u9055\u3044\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7ffb\u8a33\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3001\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u306f\u6df7\u4e71\u3059\u308b\u3053\u3068\u3082\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<i><\/i><br 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id=\"%e3%83%88%e3%83%a9%e3%83%b3%e3%82%b9%e3%82%af%e3%83%aa%e3%82%a8%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ae%e3%83%97%e3%83%ad%e3%81%af%e3%82%b3%e3%83%94%e3%83%bc%e3%83%a9%e3%82%a4%e3%82%bf%e3%83%bc%e3%81%8b\"><\/span>\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u30d7\u30ed\u306f\u30b3\u30d4\u30fc\u30e9\u30a4\u30bf\u30fc\u304b<span 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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u6b63\u5f0f\u306a\u30de\u30cb\u30e5\u30a2\u30eb\u304c\u306a\u3044\u305f\u3081\u3001\u898f\u5236\u3084\u6a19\u6e96\u30ac\u30a4\u30c9\u306b\u53b3\u5bc6\u306a\u30d7\u30ed\u30bb\u30b9\u304c\u898f\u5b9a\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u8ad6\u7406\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3068\u3057\u3066\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30bd\u30fc\u30b9\u8a00\u8a9e\u3067\u4f5c\u6210\u3055\u308c\u308b<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u89e3\u6790\u3055\u308c\u3001\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u306a\u3082\u306e\u3068\u3001\u53ef\u80fd\u306a\u9650\u308a\u30aa\u30ea\u30b8\u30ca\u30eb\u306b\u5fe0\u5b9f\u3067\u3042\u308b\u3079\u304d\u3082\u306e\u304c\u5224\u65ad\u3055\u308c\u308b<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u8a00\u8a9e\u306b\u7ffb\u8a33\u3055\u308c\u3001\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3064\u3044\u3066\u306f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30d6\u30ea\u30fc\u30d5\u304c\u4f5c\u6210\u3055\u308c\u308b<\/li>\n<li>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30d6\u30ea\u30fc\u30d5\u306b\u57fa\u3065\u304d\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u8a00\u8a9e\u306e\u30cd\u30a4\u30c6\u30a3\u30d6\u30b3\u30d4\u30fc\u30e9\u30a4\u30bf\u30fc\u307e\u305f\u306f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30c1\u30fc\u30e0\u304c\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5e02\u5834\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3059\u308b<\/li>\n<\/ul>\n<p>\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u4e2d\u5fc3\u3068\u306a\u308b\u306e\u306f\u3001\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u30c1\u30fc\u30e0\u306b\u63d0\u4f9b\u3055\u308c\u308b\u6982\u8981\u3067\u3059\u3002\u6982\u8981\u3067\u306f\u3001\u7279\u306b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u554f\u984c\u306b\u95a2\u3057\u3066\u3001\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u304c\u9069\u5207\u304b\u3069\u3046\u304b\u306b\u3064\u3044\u3066\u306e\u6307\u793a\u304c\u4e0e\u3048\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 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\/>\n\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6027\u8cea\u3084\u76ee\u7684\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u306b\u6ce8\u610f\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30d3\u30c7\u30aa\u30b2\u30fc\u30e0\u306e\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u306f\u3001\u8a2d\u5b9a\u3001\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u3001\u30eb\u30fc\u30eb\u306a\u3069\u3092\u5b8c\u5168\u306b\u518d\u8003\u3059\u308b\u5834\u5408\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u308c\u306b\u306f\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u305f\u3061\u306e\u80fd\u529b\u3092\u53cd\u6620\u3057\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30c1\u30fc\u30e0\u306e\u95a2\u4e0e\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e3%83%88%e3%83%a9%e3%83%b3%e3%82%b9%e3%82%af%e3%83%aa%e3%82%a8%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ae%e3%81%9f%e3%82%81%e3%81%ae%e7%bf%bb%e8%a8%b3%e6%8a%80%e8%a1%93%e3%81%ae%e6%b4%bb%e7%94%a8\"><\/span>\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306e\u7ffb\u8a33\u6280\u8853\u306e\u6d3b\u7528<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e0a\u8a18\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u5927\u5e45\u306b\u7c21\u7d20\u5316\u3057\u307e\u3059\u3002\u73fe\u5b9f\u306b\u306f\u3001\u65b0\u3057\u3044\u8a00\u8a9e\u5e02\u5834\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6295\u5165\u3059\u308b\u3053\u3068\u306f\u3001\u60c5\u5831\u99c6\u52d5\u578b\u7d4c\u6e08\u306b\u304a\u3044\u3066\u306f\u975e\u5e38\u306b\u8907\u96d1\u306a\u4e8b\u696d\u3067\u3059\u30021 \u3064\u306e\u88fd\u54c1\u306e\u5c0e\u5165\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u591a\u304f\u306e\u8981\u7d20\u304c\u95a2\u4fc2\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/li>\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304a\u3088\u3073\u305d\u306e\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cc7\u6599<\/li>\n<li>\u30de\u30cb\u30e5\u30a2\u30eb\u3001\u4ed5\u69d8\u66f8\u3001\u898f\u5236\u9075\u5b88\u6587\u66f8\u306a\u3069\u306e\u6280\u8853\u6587\u66f8<\/li>\n<li>\u6cd5\u5f8b\u304a\u3088\u3073\u8ca1\u52d9\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\n<li>\u30d3\u30c7\u30aa\u304a\u3088\u3073\u30aa\u30fc\u30c7\u30a3\u30aa\u5236\u4f5c<\/li>\n<\/ul>\n<p>1\u3064\u306e\u88fd\u54c1\u306b\u3053\u308c\u307b\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8ca0\u8377\u304c\u304b\u304b\u308b\u3068\u3001\u7279\u306b\u8907\u6570\u306e\u8a00\u8a9e\u3084\u8981\u4ef6\u304c\u95a2\u308f\u308b\u5834\u5408\u3001\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3084\u30e1\u30fc\u30eb\u306a\u3069\u3092\u4f7f\u3063\u305f\u624b\u4f5c\u696d\u306b\u3088\u308b\u7ba1\u7406\u306f\u7c21\u5358\u306b\u884c\u304d\u8a70\u307e\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u3053\u308c\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u7ffb\u8a33\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff08TMS\uff09\u306a\u3069\u306e\u30af\u30e9\u30a6\u30c9\u578b\u306e<a href=\"https:\/\/phrase.com\/blog\/posts\/translation-technology\/\">\u7ffb\u8a33\u6280\u8853<\/a>\u304c\u767b\u5834\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u56fd\u5883\u3084\u6587\u5316\u3092\u8d85\u3048\u3066\u6d3b\u52d5\u3059\u308b\u30c1\u30fc\u30e0\u304c\u7c21\u5358\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\nTMS\uff08\u7ffb\u8a33\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5e02\u5834\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u306b\u7279\u5316\u3057\u3066\u304a\u308a\u3001\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3084\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u3001\u8907\u6570\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3084\u8a00\u8a9e\u306b\u308f\u305f\u308b\u3059\u3079\u3066\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3068\u30c1\u30fc\u30e0\u3092\u8abf\u6574\u3057\u3084\u3059\u304f\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30a8\u30e9\u30fc\u3084\u6f0f\u308c\u3092\u306a\u304f\u3057\u3001\u30d0\u30fc\u30b8\u30e7\u30f3\u7ba1\u7406\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30b3\u30b9\u30c8\u306e\u304b\u304b\u308b\u91cd\u8907\u4f5c\u696d\u3092\u907f\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\nTMS\u306f\u6642\u9593\u3068\u30b3\u30b9\u30c8\u3092\u7bc0\u7d04\u3057\u3001\u4f5c\u696d\u306e\u91cd\u8907\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u30a8\u30e9\u30fc\u3092\u6392\u9664\u3059\u308b\u305f\u3081\u306e\u7279\u5b9a\u306e\u57fa\u672c\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08PM\uff09\u3001\u7ffb\u8a33\u306e\u5c02\u9580\u5bb6\u3001\u304a\u3088\u3073\u305d\u306e\u4ed6\u306e\u95a2\u4fc2\u8005\u30921\u3064\u306e\u300c\u771f\u5b9f\u306e\u5358\u4e00\u306e\u60c5\u5831\u6e90\u300d\u306b\u63a5\u7d9a\u3059\u308b\u96c6\u4e2d\u578b\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u69cb\u9020\u306b\u3088\u308a\u3001\u30e1\u30fc\u30eb\u3092\u6392\u9664\u3057\u3001\u4f1a\u8a71\u3084\u6307\u793a\u306e\u8ffd\u8de1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<li>\u7ffb\u8a33\u30e1\u30e2\u30ea (TM) \u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30b9\u30ad\u30e3\u30f3\u3057\u3001\u904e\u53bb\u306b\u7ffb\u8a33\u3055\u308c\u305f\u53ef\u80fd\u6027\u306e\u3042\u308b\u90e8\u5206\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u90e8\u5206\u306f\u3001\u4e00\u5b57\u4e00\u53e5\u306e\u6b63\u78ba\u3055\u306b\u57fa\u3065\u3044\u3066\u30c1\u30a7\u30c3\u30af\u3055\u308c\u308b\u305f\u3081\u3001\u7ffb\u8a33\u306b\u9001\u308b\u30c6\u30ad\u30b9\u30c8\u304b\u3089\u9664\u5916\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6642\u9593\u3068\u30b3\u30b9\u30c8\u3092\u7bc0\u7d04\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30e1\u30e2\u30ea\u306f\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u671f\u9593\u4e2d\u7d99\u7d9a\u7684\u306b\u7dad\u6301\u3055\u308c\u3001\u8cb4\u91cd\u306a\u8cc7\u6e90\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\n<li>\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u898b\u7a4d\u3082\u308a\u3001\u8acb\u6c42\u66f8\u767a\u884c\u3001\u30d9\u30f3\u30c0\u30fc\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3001\u7ffb\u8a33\u30d7\u30ed\u30bb\u30b9\u306b\u95a2\u9023\u3059\u308b\u305d\u306e\u4ed6\u306e\u30d3\u30b8\u30cd\u30b9 \u30d7\u30ed\u30bb\u30b9\u306a\u3069\u306e\u30b5\u30dd\u30fc\u30c8\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"phrase%e3%81%8c%e3%82%b0%e3%83%ad%e3%83%bc%e3%83%90%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e3%83%88%e3%83%a9%e3%83%b3%e3%82%b9%e3%82%af%e3%83%aa%e3%82%a8%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ab%e3%81%a9%e3%81%ae%e3%82%88%e3%81%86%e3%81%ab%e5%bd%b9%e7%ab%8b%e3%81%a4%e3%81%8b\"><\/span>Phrase\u304c\u30b0\u30ed\u30fc\u30d0\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c8\u30e9\u30f3\u30b9\u30af\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5e02\u5834\u3067\u6700\u3082\u5305\u62ec\u7684\u306a\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308b<a href=\"https:\/\/phrase.com\/ja\/platform\/\">Phrase Localization 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