{"id":99128,"date":"2024-11-19T10:03:00","date_gmt":"2024-11-19T09:03:00","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%8b%85%e5%bd%93%e8%80%85%e3%81%8c%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8f%e3%81%b9%e3%81%8d%e3%82%a2%e3%83%97%e3%83%aa%e3%83%ad\/"},"modified":"2025-07-31T16:21:54","modified_gmt":"2025-07-31T14:21:54","slug":"essentials-app-localization-for-marketers","status":"publish","type":"post","link":"https:\/\/phrase.com\/ja\/blog\/posts\/essentials-app-localization-for-marketers\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u30a2\u30d7\u30ea\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u57fa\u672c\uff08\u30d1\u30fc\u30c8 1\uff09"},"content":{"rendered":"\n\n<p>\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u6587\u5316\u3084\u8a00\u8a9e\u3092\u554f\u308f\u305a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7406\u89e3\u3057\u3001\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u306e\u62e1\u5927\u3092\u76ee\u6307\u3059\u3046\u3048\u3067\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u00a0<\/p>\n\n\n\n<p>\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7ffb\u8a33\u306b\u52a0\u3048\u3001\u3055\u307e\u3056\u307e\u306a\u6587\u5316\u3084\u5730\u57df\u3078\u306e\u9069\u5fdc\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u5730\u57df\u3054\u3068\u306e\u55dc\u597d\u3001\u6cd5\u898f\u5236\u3001\u6587\u5316\u7684\u306a\u9055\u3044\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u00a0\u6700\u7d42\u7684\u306a\u76ee\u6a19\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8a00\u8a9e\u3084\u5c45\u4f4f\u5730\u306b\u95a2\u4fc2\u306a\u304f\u3001\u6700\u9ad8\u306e\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u5171\u611f\u3092\u547c\u3076\u30a2\u30d7\u30ea\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u00a0<\/p>\n\n\n\n<p>\u73fe\u5728\u3001\u4e16\u754c\u306b\u306f<a href=\"https:\/\/explodingtopics.com\/blog\/smartphone-stats\" target=\"_blank\" rel=\"noopener\">70\u5104\u53f0\u4ee5\u4e0a\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3<\/a>\u304c\u3042\u308a\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u5e02\u5834\u898f\u6a21\u306f<a href=\"https:\/\/www.statista.com\/outlook\/dmo\/app\/worldwide#:~:text=Total%20revenue%20in%20the%20App,US%24565.00bn%20by%202026.\" target=\"_blank\" rel=\"noopener\">4,309\u5104\u30c9\u30eb<\/a> \u3068\u63a8\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u30012027\u5e74\u306b\u306f6,738\u5104\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u00a0\u52a0\u3048\u3066\u3001\u4e2d\u56fd\u3084\u30a4\u30f3\u30c9\u306a\u3069\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6d77\u5916\u5c55\u958b\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u591a\u304f\u306f\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u74b0\u5883\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u56fd\u3067\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304c\u4e3b\u8981\u306a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u63a5\u7d9a\u624b\u6bb5\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u304c\u4e3b\u8981\u306a\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u306e\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image wp-image-95019 alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-95019\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/11\/active-smartphone-use-by-country-300x227.png\" alt=\"Bar chart displaying active smartphone users by country, with China and India leading, followed by the United States, Indonesia, and Brazil, emphasizing mobile-first markets.\" width=\"704\" height=\"533\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/11\/active-smartphone-use-by-country-300x227.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/11\/active-smartphone-use-by-country-1024x774.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/11\/active-smartphone-use-by-country-768x580.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/11\/active-smartphone-use-by-country.png 1244w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/explodingtopics.com\/blog\/smartphone-stats\" target=\"_blank\" rel=\"noopener\">explodingtopics.com<\/a><\/figcaption><\/figure>\n\n\n\n<p>\u672c\u8a18\u4e8b\u306f2\u90e8\u69cb\u6210\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3001\u91cd\u8981\u306a\u8003\u616e\u4e8b\u9805\u3001\u305d\u3057\u3066\u95a2\u9023\u3059\u308b\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u00a0<\/p>\n\n\n\n<p>\u30d1\u30fc\u30c81\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u691c\u8a0e\u3059\u3079\u304d\u91cd\u8981\u306a\u9078\u629e\u80a2\u3068\u3001\u65b0\u305f\u306a\u5e02\u5834\u5411\u3051\u306b\u30a2\u30d7\u30ea\u3092\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3059\u308b\u969b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n\n\n<div 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id=\"%e3%82%a2%e3%83%97%e3%83%aa%e3%83%ad%e3%83%bc%e3%82%ab%e3%83%aa%e3%82%bc%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ae%e7%a8%ae%e9%a1%9e\"><\/span><b>\u30a2\u30d7\u30ea\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u65b0\u3057\u3044\u5e02\u5834\u3078\u9032\u51fa\u3059\u308b\u969b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u76ee\u6a19\u3092\u52b9\u679c\u7684\u306b\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u3069\u306e\u7a0b\u5ea6\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u304b\u3092\u614e\u91cd\u306b\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001MVP\uff08Minimum Viable Product\u3001\u6700\u5c0f\u9650\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\uff09\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u5b8c\u5168\u306a\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3068\u3044\u30462\u3064\u306e\u4e3b\u8981\u306a\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u00a0<\/p>\n\n\n\n<p>\u3069\u3061\u3089\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u9078\u629e\u3059\u308b\u304b\u306f\u3001\u4f01\u696d\u306e\u6210\u9577\u6226\u7565\u3001\u30ea\u30bd\u30fc\u30b9\u3001\u305d\u3057\u3066\u5e02\u5834\u3054\u3068\u306e\u5177\u4f53\u7684\u306a\u76ee\u6a19\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u307e\u3059\u3002\u305d\u308c\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u8ab2\u984c\u3092\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"mvp%e3%82%a2%e3%83%97%e3%83%ad%e3%83%bc%e3%83%81%e3%81%ab%e3%82%88%e3%82%8b%e3%82%a2%e3%83%97%e3%83%aa%e3%81%ae%e3%83%ad%e3%83%bc%e3%82%ab%e3%83%aa%e3%82%bc%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\"><\/span><b>MVP\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308b\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MVP\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u6700\u5c0f\u9650\u306e\u30ea\u30bd\u30fc\u30b9\u3068\u6642\u9593\u3067\u3001\u30a2\u30d7\u30ea\u3092\u8fc5\u901f\u304b\u3064\u52b9\u7387\u7684\u306b\u65b0\u5e02\u5834\u306b\u9069\u5fdc\u3055\u305b\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u306f\u3001\u3067\u304d\u308b\u3060\u3051\u65e9\u304f\u5e02\u5834\u306b\u53c2\u5165\u3057\u3001\u5b9f\u969b\u306e\u904b\u7528\u3092\u901a\u3058\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u6700\u9069\u5316\u3092\u884c\u3046\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002\u00a0<\/p>\n\n\n\n<p>MVP\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u4e3b\u306a\u7279\u5fb4\uff1a\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><b><b>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u7ffb\u8a33\uff1a<\/b><\/b><span style=\"font-weight: 400\">\u30e1\u30cb\u30e5\u30fc\u3001CTA\uff08\u884c\u52d5\u559a\u8d77\uff09\u3001\u88fd\u54c1\u30da\u30fc\u30b8\u306a\u3069\u3001\u91cd\u8981\u306a\u30c6\u30ad\u30b9\u30c8\u8981\u7d20\u306e\u307f\u3092\u7ffb\u8a33\u3002\u00a0<\/span><\/li>\n\n\n\n<li><b><b>\u9650\u5b9a\u7684\u306a\u7bc4\u56f2\uff1a<\/b><\/b><span style=\"font-weight: 400\">\u30b3\u30a2\u6a5f\u80fd\u3068\u4e3b\u8981\u306a\u6a5f\u80fd\u306e\u307f\u3092\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3002<\/span><\/li>\n\n\n\n<li><b><b>\u6700\u5c0f\u9650\u306e\u6587\u5316\u9069\u5fdc\uff1a<\/b><\/b><span style=\"font-weight: 400\">\u6587\u5316\u7684\u306a\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u7d30\u304b\u304f\u8abf\u6574\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u57fa\u672c\u7684\u306a\u8a00\u8a9e\u7ffb\u8a33\u306b\u4f9d\u5b58\u3002\u00a0<\/span><\/li>\n\n\n\n<li><b><b>\u8fc5\u901f\u306a\u30ea\u30ea\u30fc\u30b9\uff1a<\/b><\/b><span style=\"font-weight: 400\">\u65b0\u5e02\u5834\u3067\u306e\u30a2\u30d7\u30ea\u306e\u5b9f\u884c\u53ef\u80fd\u6027\u3092\u30c6\u30b9\u30c8\u3059\u308b\u305f\u3081\u3001\u30b9\u30d4\u30fc\u30c7\u30a3\u306a\u5e02\u5834\u6295\u5165\u3092\u91cd\u8996\u3002<\/span><\/li>\n\n\n\n<li><b><b>\u30ea\u30ea\u30fc\u30b9\u5f8c\u306e\u6700\u9069\u5316\uff1a<\/b><\/b><span style=\"font-weight: 400\">\u30e6\u30fc\u30b6\u30fc\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3057\u3001\u3055\u3089\u306a\u308b\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u65b9\u91dd\u3084\u6539\u5584\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u5b9a\u3002<\/span><\/li>\n\n<\/ul>\n\n\n\n<p>MVP\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u306f\u3001\u65b0\u5e02\u5834\u3078\u306e\u7d20\u65e9\u3044\u5c55\u958b\u304c\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u3001\u521d\u671f\u6295\u8cc7\u3092\u6291\u3048\u3064\u3064\u5e02\u5834\u3092\u30c6\u30b9\u30c8\u3067\u304d\u308b\u3053\u3068\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u672c\u683c\u7684\u306a\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306b\u8e0f\u307f\u5207\u308b\u524d\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u00a0<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u304c\u5236\u9650\u3055\u308c\u308b\u305f\u3081\u3001\u30a2\u30d7\u30ea\u306e\u9b45\u529b\u304c\u5341\u5206\u306b\u4f1d\u308f\u3089\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002MVP\u7248\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u96e2\u308c\u3066\u3057\u307e\u3044\u3001\u4e8b\u696d\u62e1\u5927\u304c\u505c\u6ede\u3059\u308b\u30ea\u30b9\u30af\u3082\u3042\u308a\u307e\u3059\u3002\u00a0<\/p>\n\n\n\n<p>MVP\u30a2\u30d7\u30ea\u306e\u4ee3\u8868\u4f8b\u3068\u3057\u3066\u3001Ubercab\u306e\u521d\u671f\u30a2\u30d7\u30ea\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ea\u306f\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u3067\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u7248\u3068\u3057\u3066\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u3001\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u691c\u8a3c\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u3088\u3046\u306b\u3001MVP\u306e\u8003\u3048\u65b9\u306f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u3059\u3067\u306b\u78ba\u7acb\u3055\u308c\u305f\u30a2\u30d7\u30ea\u3092\u6301\u3064\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u306f\u3001\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u306a\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone  wp-image-95013\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-95013\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/11\/MVP-app-localization-300x139.jpg\" alt=\"  \u30aa\u30ea\u30b8\u30ca\u30eb\u306eUberCab\u30a2\u30d7\u30ea\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u3002\u30b7\u30f3\u30d7\u30eb\u306a\u5730\u56f3\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u306b\u300cPick me up\u300d\u30dc\u30bf\u30f3\u304c\u8868\u793a\u3055\u308c\u3001\u8fc5\u901f\u306a\u5e02\u5834\u53c2\u5165\u306e\u305f\u3081\u306eMVP\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u4e00\u4f8b\u3068\u306a\u3063\u3066\u3044\u308b\u3002\" width=\"725\" height=\"336\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/11\/MVP-app-localization-300x139.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/11\/MVP-app-localization-1024x473.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/11\/MVP-app-localization-768x355.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/11\/MVP-app-localization.jpg 1302w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%82%a2%e3%83%97%e3%83%aa%e3%81%ae%e5%ae%8c%e5%85%a8%e3%81%aa%e3%83%ad%e3%83%bc%e3%82%ab%e3%83%aa%e3%82%bc%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\"><\/span><b>\u30a2\u30d7\u30ea\u306e\u5b8c\u5168\u306a\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u5bfe\u8c61\u5e02\u5834\u306e\u8a00\u8a9e\u3001\u6587\u5316\u3001\u6280\u8853\u3001\u6cd5\u7684\u8981\u4ef6\u3092\u3059\u3079\u3066\u6e80\u305f\u3057\u3001\u3088\u308a\u95a2\u9023\u6027\u304c\u9ad8\u304f\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u30a2\u30d7\u30ea\u306e\u30ea\u30ea\u30fc\u30b9\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b8c\u5168\u306a\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u4e3b\u306a\u7279\u5fb4\uff1a\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><b><b>\u3059\u3079\u3066\u306e\u7ffb\u8a33\uff1a<\/b><\/b><span style=\"font-weight: 400\">\u30d8\u30eb\u30d7\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3001\u30b5\u30dd\u30fc\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u542b\u3080\u3059\u3079\u3066\u306e\u8981\u7d20\u3092\u73fe\u5730\u306e\u8a00\u8a9e\u306b\u7ffb\u8a33\u3002\u00a0<\/span><\/li>\n\n\n\n<li><b><b>\u6587\u5316\u7684\u9069\u5fdc\uff1a<\/b><\/b><span style=\"font-weight: 400\">\u30d3\u30b8\u30e5\u30a2\u30eb\u3001\u6587\u5316\u7684\u306a\u8868\u73fe\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u5730\u57df\u306e\u55dc\u597d\u306b\u5408\u308f\u305b\u3066\u614e\u91cd\u306b\u8abf\u6574\u3002\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u3001\u753b\u50cf\u3084\u30b3\u30d4\u30fc\u306e\u518d\u8a2d\u8a08\u3082\u884c\u3044\u3001\u6587\u5316\u7684\u306b\u9069\u5207\u306a\u8868\u73fe\u306b\u3059\u308b\u3002<\/span><\/li>\n\n\n\n<li><b>\u6cd5\u4ee4\u9075\u5b88\uff1a<\/b><span style=\"font-weight: 400\">\u30c7\u30fc\u30bf\u4fdd\u8b77\u6cd5\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306a\u3069\u3001\u73fe\u5730\u306e\u898f\u5236\u3084\u57fa\u6e96\u306b\u6e96\u62e0\u3002<\/span><\/li>\n\n\n\n<li><b><b>\u30ea\u30ea\u30fc\u30b9\u524d\u306e\u30c6\u30b9\u30c8\uff1a<\/b><\/b><span style=\"font-weight: 400\">\u73fe\u5730\u30e6\u30fc\u30b6\u30fc\u3092\u5bfe\u8c61\u306b\u5fb9\u5e95\u7684\u306a\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u30a2\u30d7\u30ea\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u52d5\u4f5c\u3057\u3001\u671f\u5f85\u306b\u5fdc\u3048\u3089\u308c\u308b\u304b\u3092\u691c\u8a3c\u3002<\/span><\/li>\n\n\n\n<li><b><b>\u7279\u6a5f\u80fd\u306e\u5b8c\u5168\u306a\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\uff1a<\/b><\/b><span style=\"font-weight: 400\">\u3059\u3079\u3066\u306e\u6a5f\u80fd\u3068\u64cd\u4f5c\u6027\u3092\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3057\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u6700\u9069\u306a\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u78ba\u4fdd\u3002<\/span><\/li>\n\n<\/ul>\n\n\n\n<p>\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u6642\u9593\u3068\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u30c6\u30b9\u30c8\u3084\u7ffb\u8a33\u306a\u3069\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u3088\u308a\u30a2\u30d7\u30ea\u306e\u30ea\u30ea\u30fc\u30b9\u304c\u9045\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u4e8b\u524d\u306b\u5927\u304d\u306a\u6295\u8cc7\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u00a0<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u3053\u306e\u6642\u9593\u3068\u30ea\u30bd\u30fc\u30b9\u306e\u6295\u8cc7\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3088\u308a\u512a\u308c\u305f\u3001\u3088\u308a\u9069\u5207\u306a\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u751f\u307f\u51fa\u3057\u3001\u6e80\u8db3\u5ea6\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3001\u3055\u3089\u306b\u306f\u6210\u9577\u306e\u52a0\u901f\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u00a0<\/p>\n\n\n\n<p>\u30a2\u30d7\u30ea\u306f\u30ea\u30ea\u30fc\u30b9\u5f8c\u3082\u6700\u9069\u5316\u304c\u6c42\u3081\u3089\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u5b8c\u5168\u306a\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u6210\u529f\u306e\u305f\u3081\u306e\u5f37\u56fa\u306a\u57fa\u76e4\u3092\u7bc9\u304d\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n\n\n<div class=\"wp-block-group acf-blog-cta has-light-grey-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"subhead has-blue-color has-text-color has-link-color has-text-align-center wp-elements-b0b8133f580191cef00b8f9da4ea2728\" style=\"text-align:center; text-transform:uppercase\">\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u30a6\u30a7\u30d3\u30ca\u30fc<\/p>\n\n\n\n<p class=\"has-text-align-center has-larger-font-size\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u6a5f\u68b0\u7ffb\u8a33\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">\u5897\u3048\u7d9a\u3051\u308b\u7ffb\u8a33\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9700\u8981\u306b\u5bfe\u5fdc\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3061\u306a\u304c\u3089\u65b0\u5e02\u5834\u3078\u306e\u5c55\u958b\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u6cd5\u3092\u3001\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u30d1\u30cd\u30eb\u304c\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n<\/div>\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%8b%85%e5%bd%93%e8%80%85%e3%81%8c%e5%8f%96%e3%82%8a%e7%b5%84%e3%82%80%e3%81%b9%e3%81%8d%e3%82%a2%e3%83%97%e3%83%aa%e3%81%ae%e3%83%ad%e3%83%bc%e3%82%ab%e3%83%aa%e3%82%bc%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e6%88%a6%e7%95%a5\"><\/span><b>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u53d6\u308a\u7d44\u3080\u3079\u304d\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u6226\u7565<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\u3001\u8a00\u8a9e\u3001\u6587\u5316\u7684\u30cb\u30e5\u30a2\u30f3\u30b9\u3001\u6280\u8853\u7684\u30fb\u6cd5\u7684\u8981\u4ef6\u3092\u8003\u616e\u3057\u3001\u30c6\u30b9\u30c8\u3068\u6700\u9069\u5316\u3092\u542b\u3081\u305f\u5305\u62ec\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u00a0\u00a0<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u76f4\u9762\u3059\u308b<a href=\"https:\/\/www.globalapptesting.com\/state-of-localizatio-quality-2023-report\" target=\"_blank\" rel=\"noopener\">\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3 <\/a>\u306b\u304a\u3051\u308b\u4e3b\u306a\u8ab2\u984c\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image wp-image-95025 alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-95025\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/11\/slow-time-to-market-300x138.png\" alt=\"Chart listing key app localization challenges for marketers, such as slow time to market, process complexity, measuring localization impact, high resource demand, and proving ROI.\" width=\"700\" height=\"322\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/11\/slow-time-to-market-300x138.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/11\/slow-time-to-market-1024x472.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/11\/slow-time-to-market-768x354.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/11\/slow-time-to-market.png 1136w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.globalapptesting.com\/state-of-localizatio-quality-2023-report\" target=\"_blank\" rel=\"noopener\">Global App Testing<\/a><\/figcaption><\/figure>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u8ab2\u984c\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306b\u8003\u616e\u3059\u3079\u304d\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\"><\/span><b>\u5e02\u5834\u8abf\u67fb<\/b>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><b><b>\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3092\u7406\u89e3\u3059\u308b\uff1a<\/b><\/b><span style=\"font-weight: 400\">\u73fe\u5730\u306e\u6587\u5316\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3001\u55dc\u597d\u3001\u7af6\u5408\u74b0\u5883\u3092\u628a\u63e1\u3059\u308b\u3002<\/span><\/li>\n\n\n\n<li><b><b>\u5e02\u5834\u306e\u9700\u8981\u3092\u8a55\u4fa1\u3059\u308b\uff1a<\/b><\/b><span style=\"font-weight: 400\">\u5e02\u5834\u898f\u6a21\u3001\u6210\u9577\u6027\u3001\u5730\u57df\u306e\u7d4c\u6e08\u72b6\u6cc1\u306a\u3069\u3092\u8003\u616e\u3057\u3001\u30a2\u30d7\u30ea\u306e\u9700\u8981\u3092\u5206\u6790\u3059\u308b\u3002<\/span><\/li>\n\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e7%9b%ae%e6%a8%99%e8%a8%ad%e5%ae%9a%e3%81%a8%e3%83%ad%e3%83%bc%e3%82%ab%e3%83%aa%e3%82%bc%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ae%e5%84%aa%e5%85%88%e9%a0%86%e4%bd%8d%e4%bb%98%e3%81%91\"><\/span><b>\u76ee\u6a19\u8a2d\u5b9a\u3068\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><b><b>\u660e\u78ba\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\uff1a<\/b><\/b><span style=\"font-weight: 400\">\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u3001\u53ce\u76ca\u5897\u52a0\u306a\u3069\u3001\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\u3002\u00a0<\/span><\/li>\n\n\n\n<li><b><b>\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b\uff1a<\/b><\/b><span style=\"font-weight: 400\"><b>.<\/b>\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u5f71\u97ff\u3084\u6226\u7565\u7684\u91cd\u8981\u6027\u3092\u8003\u616e\u3057\u3001\u3069\u306e\u8981\u7d20\u3092\u6700\u521d\u306b\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3059\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u3002\n<\/span><\/li>\n\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e7%bf%bb%e8%a8%b3%e3%81%a8%e6%96%87%e5%8c%96%e9%81%a9%e5%bf%9c\"><\/span><b>\u7ffb\u8a33\u3068\u6587\u5316\u9069\u5fdc<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><b><b>\u54c1\u8cea\u3092\u91cd\u8996\u3059\u308b\uff1a<\/b><\/b><span style=\"font-weight: 400\">\u6821\u6b63\u3084\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u306a\u3069\u306e\u54c1\u8cea\u7ba1\u7406\u30d7\u30ed\u30bb\u30b9\u3092\u5c0e\u5165\u3057\u3001\u7ffb\u8a33\u306e\u6b63\u78ba\u6027\u3068\u9069\u5207\u3055\u3092\u78ba\u4fdd\u3059\u308b\u3002<\/span><\/li>\n\n\n\n<li><b><b>\u6a5f\u68b0\u7ffb\u8a33\u3092\u6d3b\u7528\u3059\u308b\uff1a<\/b><\/b><span style=\"font-weight: 400\">\u6a5f\u68b0\u7ffb\u8a33\u3068\u81ea\u52d5\u54c1\u8cea\u8a55\u4fa1\u30c4\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u7ffb\u8a33\u7cbe\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u3001\u5e02\u5834\u6295\u5165\u307e\u3067\u306e\u6642\u9593\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u66f4\u65b0\u306e\u30b9\u30d4\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u3002\u00a0\u00a0<\/span><\/li>\n\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e6%96%87%e5%8c%96%e7%9a%84%e9%81%a9%e5%bf%9c\"><\/span><b>\u6587\u5316\u7684\u9069\u5fdc<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><b><b>\u8996\u899a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316\uff1a<\/b><\/b><span style=\"font-weight: 400\">\u753b\u50cf\u3001\u30a2\u30a4\u30b3\u30f3\u3001\u8272\u3001\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u73fe\u5730\u306e\u6587\u5316\u3084\u55dc\u597d\u306b\u5408\u308f\u305b\u308b\u3002\u6587\u5316\u7684\u306b\u4e0d\u9069\u5207\u306a\u8868\u73fe\u3084\u8aa4\u89e3\u3092\u62db\u304f\u53ef\u80fd\u6027\u306e\u3042\u308b\u30c7\u30b6\u30a4\u30f3\u306f\u907f\u3051\u308b\u3002\u00a0<\/span><\/li>\n\n\n\n<li><b><b>\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u8abf\u6574\uff1a<\/b><\/b><span style=\"font-weight: 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