Can't Read, Won't Buy: Why Language Matters on Global Websites
An International Survey of Global Consumer Buying Preferences
29 Sep 2006
by
Donald A. DePalma, Benjamin B. Sargent, Renato S. Beninatto
This report describes the results of an eight-nation survey conducted in July and August 2006. It includes the responses from over 2,400 consumers who answered questions about their behavior and preferences for website visits and purchases, in English and in their own language, across a wide range of product types.
CSA Research conducted a large-scale survey of translators and interpreters in all corners of the world in cooperation with ProZ.com, Translators without Borders, and several industry associations. We sought to characterize the demographics, behavior…
