Driving global outreach with streamlined localization management

46countries

-50%process time & cost

1.3M+reached farmers & workers

1.2K+partners

Customer: Fair Trade USA

Fair Trade USA aimed to build an online portal to make life easier for its vast network of certified partners. Scaling the project and localizing it for a global audience could have posed a challenge for the organization’s lean software development team – that is, if it not for Phrase. Fair Trade USA has been using Phrase for three years to efficiently deliver digital applications at scale. The software massively streamlines the localization process, to the point where a single Fair Trade engineer was easily able to handle the entire localization management workload for the new portal.


Challenge

Big ambitions, limited resources

Global outreach is at the core of Fair Trade’s mission – working with farmers, workers, and brands all around the world to improve the lives of more than 8 million people. To help make this ambitious goal reality, three years ago Fair Trade launched a new technology unit with the aim of leveraging digital applications to streamline and enhance the organization’s work.

One of Fair Trade’s most recent technology projects was to build an online portal for its supply chain partners. The portal provides partners with easy ways to provide information about available Fair Trade certified products, log transactions to stay in compliance with Fair Trade standards, and more. With partners located across 46 countries, delivering the portal worldwide was a significant undertaking – especially from a localization perspective. While Fair Trade focused on a few key languages for initial translation, they needed a system which could eventually provide localization in every country they serve.

Bennett Wetch, Vice President of Technology Innovation at Fair Trade USA, explains: “We needed a system which could support translation of more than 460 keys into the languages of over 40 countries. As a non-profit, we have a lean team of developers and limited budget, so managing localization on such a huge scale through traditional means would have simply been impossible for us.” It was just as well then, that Fair Trade did not have to rely on traditional means.

"Phrase stond centraal bij het in staat stellen van ons kleine maar machtige technische team om digitale applicaties naadloos te lokaliseren."

Bennett Wetch
Vicepresident van Technologische innovatie, Fair Trade USA

Solution

Unlocking efficiency with Phrase

Since its inception, Fair Trade’s technology unit has been using Phrase to streamline localization and help scale up its projects.

Bennett Wetch says: “Given our limited resources, it’s important for us to leverage tools that enable us to be as efficient as possible when building our technology infrastructure. Phrase has been central in enabling our small-but-mighty engineering team to seamlessly localize digital applications.”

Phrase provides Fair Trade with a host of features that help it to save time and reduce the cost of localization. For example, the intuitive user interface makes it easy for engineers to manage and moderate the product and its workload; and the In-context Editor minimizes errors by giving translators insight into the context of the translation. Fair Trade is also gaining considerable value from Phrase’s flexibility. The platform enables the nonprofit to effortlessly share language libraries across different systems, and it can easily add additional languages without needing to restructure the code.

“With Phrase, localizing the partner portal was very straightforward,” says Bennett Wetch. “All of our engineers find the platform easy to use, and Phrase fits perfectly into our agile process.”


Benefits

Achieving more with less

For Fair Trade USA, building the initial implementation of the partner portal was both fast and cost-effective. “A single developer was able to manage the entire localization process for the portal,” confirms Bennett Wetch. “And instead of worrying about translation all throughout the development process, we were able to tackle all of the localization at once prior to launch.”

Thanks to the levels of efficiency that Phrase delivers in the localization process, Fair Trade’s technology team is free to focus its finite and valuable time on more important tasks – developing additional services and infrastructure to enhance Fair Trade’s crucial work.

Bennett Wetch concludes: “Tools like Phrase are essential for Fair Trade. They help us scale our impact around the globe and ensure our applications are highly usable by stakeholders worldwide – and they help us achieve this in spite of our limited resources.”


Features used

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In-Context Bewerker

De Phrase In-Context Editor kan in bijna elke webtoepassing worden geïntegreerd en biedt de mogelijkheid om inhoud rechtstreeks op uw site te vertalen.

memory

Translation Memory

Speed up your localization process with our Translation Memory. The Translation Memory remembers translations used on your projects and suggests matching results.

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Translation Ordering

Order translations from one of our trusted language service providers in just a few clicks.


Wat is Fair Trade USA?

Fair Trade USA is een onafhankelijke non-profit organisatie die werkt met meer dan 1.000 merken en 1,3 miljoen boeren en werknemers in 46 landen over de hele wereld.

Wat biedt Fair Trade USA?

Fair Trade USA werkt rechtstreeks samen met bedrijven, consumenten en producenten om betere en billijkere handelsovereenkomsten te bewerkstelligen voor boeren en werknemers — wat het mogelijk maakt door Fair Trade-producten te certificeren en te promoten. De organisatie biedt een portaal waar klanten informatie kunnen zoeken over fair trade-partners en mogelijke kanalen kunnen vinden om deze producten te kopen.

Wie gebruikt Fair Trade USA?

Bedrijven en particulieren die eerlijke en duurzame arbeidsomstandigheden willen ondersteunen, kiezen voor Fair Trade-gecertificeerde producten, zowel voor de verkoop in hun bedrijf als voor hun eigen consumptie.

Wat kunt u doen met Fair Trade USA?

Door te kiezen voor Fair Trade-gecertificeerde producten kunnen bedrijven en consumenten eerlijke lonen van de producenten ondersteunen, veilige werkomstandigheden garanderen en het milieu helpen beschermen.

Results

  • language
    Helps Fair Trade USA scale its impact around the globe
  • trending_down
    Saves time and minimizes dev costs
  • person
    Enables one engineer to manage the entire localization process
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