{"id":102047,"date":"2025-03-12T11:14:39","date_gmt":"2025-03-12T10:14:39","guid":{"rendered":"https:\/\/phrase.com\/%e6%96%b0%e5%93%81%e5%8f%91%e5%b8%83-2025-%e5%b9%b4-3-%e6%9c%88\/"},"modified":"2026-09-04T16:04:07","modified_gmt":"2026-09-04T14:04:07","slug":"phrase-launch-week-march-2025","status":"publish","type":"page","link":"https:\/\/phrase.com\/zh\/phrase-launch-week-march-2025\/","title":{"rendered":"\u4ea7\u54c1\u53d1\u5e03 | 2025 \u5e74 3 \u6708"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-header-hero has-white-color has-black-background-color has-text-color has-background has-link-color has-background-images wp-elements-02dae4d4c59f548da54052dbc80f2f79 is-layout-flow wp-block-group-is-layout-flow\" style=\"background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2025\/02\/phrase-launch-header.jpg.webp);background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f3a8bc96 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-a10ce91b wp-block-column-is-layout-flow\" style=\"padding-bottom:0\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/phrase.com\/zh\/\">Home<\/a><\/span> | <span class=\"breadcrumb_last\" aria-current=\"page\"><strong>\u4ea7\u54c1\u53d1\u5e03 | 2025 \u5e74 3 \u6708<\/strong><\/span><\/span><\/div>\n\n\n<h1 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-4e8120087c1f91554dc8419a487f7f8e\" id=\"h-when-it-comes-to-translation-we-don-t-take-things-too-literally\" style=\"margin-bottom:0\"><strong>When it comes to translation, we don\u2019t take things too literally<\/strong><\/h1>\n<\/div>\n<\/div>\n\n\n\n<p class=\"is-style-default has-white-color has-text-color has-link-color has-medium-font-size wp-elements-24cc0a30cf91a2878f01bba025f77be1 wp-block-paragraph\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--10);padding-bottom:0\">Successful global enterprises need more than word-for-word translation. They need to strike <br\/>the right balance between accuracy and adaptability to truly resonate.<\/p>\n<\/div>\n<div class=\"alignwide wp-block-phrase-com-image-carousel\"><div class=\"wp-block-phrase-com-image-carousel__slider embla\"><div class=\"wp-block-phrase-com-image-carousel__slides embla__viewport\"><div class=\"embla__container\">\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/uber-logo.png\" alt=\"\" class=\"wp-image-98759\" style=\"object-fit:cover;width:94px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/lionbridge-logo.png\" alt=\"lionbridge logo\" class=\"wp-image-98772\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium embla__slide\"><img decoding=\"async\" width=\"300\" height=\"66\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-300x66.png\" alt=\"\" class=\"wp-image-96344\" style=\"object-fit:cover\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-300x66.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-1024x225.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-768x168.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase-1536x337.png 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/tripadvisor-logo-phrase.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/zh\/customers\/zendesk\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/zendesk-logo-phrase.png\" alt=\"Zendesk logo\" class=\"wp-image-98787\" style=\"object-fit:cover\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/zh\/customers\/zendesk\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/aws-logo.png\" alt=\"aws logo\" class=\"wp-image-98752\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/snowflake-logo-1.png\" alt=\"snowflake logo\" class=\"wp-image-98871\" style=\"object-fit:cover\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/05\/Footlocker-Logo.png\" alt=\"\" class=\"wp-image-106774\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/zh\/customers\/deliveroo\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/deliveroo-logo.png\" alt=\"deliveroo logo\" class=\"wp-image-98853\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/zh\/customers\/deliveroo\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Decathlon-logo.png\" alt=\"decathlon logo\" class=\"wp-image-98825\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/zh\/customers\/braze\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"516\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/12\/Braze_Primary_logo_PURPLE_CROPPED-1024x516.png\" alt=\"\" class=\"wp-image-96328\" style=\"width:79px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/zh\/customers\/braze\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/electrolux-logo.png\" alt=\"electrolux logo\" class=\"wp-image-98840\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"1200\" height=\"453\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg.png\" alt=\"Zoetis_logo\" class=\"wp-image-113374\" style=\"object-fit:cover;width:123px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg.png 1200w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-300x113.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-1024x387.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/Zoetis_logo.svg-768x290.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/zh\/customers\/what3words\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/What3Words-logo.png\" alt=\"What3Words logo\" class=\"wp-image-98883\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/zh\/customers\/what3words\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/puma-logo.png\" alt=\"puma logo\" class=\"wp-image-98766\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/vestiaire-collective-logo-1.png\" alt=\"vestiaire collective logo\" class=\"wp-image-98911\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/zh\/customers\/yamazaki-mazak-corporation\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/04\/Website-Dynamic-Bar-Logos-1.png\" alt=\"\" class=\"wp-image-105020\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/zh\/customers\/yamazaki-mazak-corporation\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"868\" height=\"599\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec.png\" alt=\"\" class=\"wp-image-125252\" style=\"object-fit:cover;width:67px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec.png 868w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec-300x207.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/PP_Logo_Global_All-Black_2023Dec-768x530.png 768w\" sizes=\"(max-width: 868px) 100vw, 868px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/zh\/customers\/pega\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/Website-Dynamic-Bar-Logos-4.png\" alt=\"\" class=\"wp-image-128394\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/zh\/customers\/pega\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized embla__slide\"><img decoding=\"async\" width=\"246\" height=\"80\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/01\/skoda-logo-phrase.png\" alt=\"\" class=\"wp-image-98919\" style=\"object-fit:cover;width:123px;height:auto\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-linked embla__slide\"><a href=\"https:\/\/phrase.com\/zh\/customers\/kucoin\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"235\" loading=\"eager\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-1024x235.png\" alt=\"\" class=\"wp-image-114895\" style=\"width:123px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-1024x235.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-300x69.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo-768x176.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/08\/KuCoin-logo.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/phrase.com\/zh\/customers\/kucoin\/\" target=\"_blank\" rel=\" noreferrer noopener\">Case Study<\/a><\/figcaption><\/figure>\n\n<\/div><\/div><div class=\"embla__controls\"><button type=\"button\" class=\"embla__prev\" data-glide-dir=\"<\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg><span class=\"screen-reader-text\">Previous<\/span><\/button><button type=\"button\" class=\"embla__next\" data-glide-dir=\"&gt;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m11.809 11-3.01-3.036.916-.924L13.64 11l-3.925 3.96-.915-.924L11.808 11Z\"\/><\/svg><span class=\"screen-reader-text\">Next<\/span><\/button><\/div><\/div><\/div>\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-1b4683b8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-beyond-literal-translation\">Beyond literal translation<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">With our latest AI-powered releases, and new LLM-driven integrations, Phrase is pioneering the future of contextual localization, using advanced AI to ensure precision where it&#8217;s needed and fluency where it matters most, helping businesses scale faster and reduce manual effort.<\/p>\n<\/div>\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-right is-layout-flex wp-container-core-columns-is-layout-966f1193 wp-block-columns-is-layout-flex\" style=\"padding-right:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:41.9672131148%\">\n<h5 class=\"wp-block-heading has-extra-large-font-size\" id=\"h-phrase-next-genmt-smarter-context-aware-translation\">Phrase <strong>Next GenMT: Smarter, context-aware translation<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Machine translation just got more intelligent. <strong>Phrase Next GenMT<\/strong> now goes beyond segment-by-segment translation, <strong>processing full text in context<\/strong> to ensure natural fluency, accuracy and brand consistency.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensures terminology, tone, and formality remain contextually accurate<\/li>\n\n\n\n<li>Significantly reduces post-editing time and the need for manual corrections, saving time and costs<\/li>\n\n\n\n<li>Delivers high-quality, fluent translations across all markets<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Experience AI-driven localization that feels natural, professional, and ready for global audiences.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/zh\/platform\/nextmt\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>See how Phrase Next GenMT improves fluency<\/strong><strong style=\"background-color: rgba(0, 0, 0, 0); color: var(--wp--preset--color--blue); font-family: inherit; font-size: var(--wp--preset--font-size--small); display: inline !important;\"><\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-e181a113 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--16);padding-bottom:0;padding-left:var(--wp--preset--spacing--16);flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1398\" height=\"838\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Next-GenMT-phrase.jpg\" alt=\"Next GenMT phrase\" class=\"wp-image-101471\" style=\"border-radius:25px;object-fit:cover\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Next-GenMT-phrase.jpg 1398w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Next-GenMT-phrase-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Next-GenMT-phrase-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Next-GenMT-phrase-768x460.jpg 768w\" sizes=\"auto, (max-width: 1398px) 100vw, 1398px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-left is-layout-flex wp-container-core-columns-is-layout-5c9a8c9c wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--45)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1398\" height=\"838\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Auto-Adapt-March-Launch-Phrase.jpg\" alt=\"Phrase auto adapt graphic\" class=\"wp-image-101501\" style=\"border-radius:25px;object-fit:cover\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Auto-Adapt-March-Launch-Phrase.jpg 1398w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Auto-Adapt-March-Launch-Phrase-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Auto-Adapt-March-Launch-Phrase-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Auto-Adapt-March-Launch-Phrase-768x460.jpg 768w\" sizes=\"auto, (max-width: 1398px) 100vw, 1398px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--45);padding-left:var(--wp--preset--spacing--16);flex-basis:41.9672131148%\">\n<h5 class=\"wp-block-heading has-extra-large-font-size\" id=\"h-auto-adapt-ai-enhanced-brand-consistency\"><strong>Auto Adapt: AI-enhanced brand consistency<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">After a successful beta program, Auto Adapt is now fully available through <strong>Phrase Orchestrator<\/strong>. Auto Adapt takes content adaptation to the next level with intelligent automation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now you can maintain brand identity across every language\u2014while significantly reducing the cost of manual transcreation. <strong>Auto Adapt<\/strong> fine-tunes your translations, ensuring that tone, terminology, and fluency align with your brand voice.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Refines raw MT output for high-quality, on-brand localization<\/li>\n\n\n\n<li>Works with any MT engine for maximum flexibility<\/li>\n\n\n\n<li>Eliminates costly post-editing without compromising quality<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/phrase-quality-technologies\/auto-adapt\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong>Discover how Auto Adapt scales content adaptation<\/strong><\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-right is-layout-flex wp-container-core-columns-is-layout-f3a8bc96 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:41.9672131148%\">\n<h5 class=\"wp-block-heading has-extra-large-font-size\" id=\"h-new-llm-integrations-deepl-next-gen-and-widn-ai\"><strong>New LLM integrations: DeepL next-gen and Widn<\/strong>.AI<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">More AI-powered choices, tailored to your needs. Our latest <a href=\"https:\/\/phrase.com\/blog\/posts\/making-llms-work-for-multilingual-content\/\">LLM<\/a> integrations offer low-latency, GDPR-compliant translation and optimal AI engine selection for customer support content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DeepL next-gen<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High-speed, enterprise-ready AI translation<\/li>\n\n\n\n<li>GDPR-compliant, secure for regulated industries<\/li>\n\n\n\n<li>Superior translation fluency<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Widn.AI<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seamless integration with Phrase Language AI<\/li>\n\n\n\n<li>Optimized for customer support use cases<\/li>\n\n\n\n<li>Cost-effective AI translation for scaling global teams<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/generative-ai-localization\/#deepl\" target=\"_blank\" rel=\"noreferrer noopener\">Explore our latest LLM integrations<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-638eaadd wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1398\" height=\"838\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/DeepL-next-gen-Widn.jpg\" alt=\"DeepL and Widn graphic phrase\" class=\"wp-image-101119\" style=\"border-radius:25px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/DeepL-next-gen-Widn.jpg 1398w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/DeepL-next-gen-Widn-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/DeepL-next-gen-Widn-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/DeepL-next-gen-Widn-768x460.jpg 768w\" sizes=\"auto, (max-width: 1398px) 100vw, 1398px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-and-that-s-not-all-more-innovations-for-smarter-localization\">And that&#8217;s not all: <br\/>More innovations for smarter localization<\/h2>\n\n<div class=\"wp-block-group alignfull has-background-images has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/svgexport-1-10.svg),url(https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/svgexport-1-17.svg);background-position:0% 70%,100% 100%;background-attachment:scroll,scroll;background-repeat:no-repeat,no-repeat;background-size:auto,auto\">\n<div class=\"wp-block-group alignwide is-style-feature-grid is-layout-grid wp-container-core-group-is-layout-37f03e2e wp-block-group-is-layout-grid\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5dd44964 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1238\" height=\"742\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Optimizely-integration.jpg\" alt=\"Optimizely integration with Phrase graphic\" class=\"wp-image-101125\" style=\"border-radius:15px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Optimizely-integration.jpg 1238w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Optimizely-integration-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Optimizely-integration-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Optimizely-integration-768x460.jpg 768w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-large-font-size\" id=\"h-optimizely-integration-streamlined-website-localization\">Optimizely integration: streamlined website localization<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Seamlessly translate <strong>Optimizely CMS<\/strong> content with Phrase. The new integration automates localization workflows, ensuring <strong>faster, more efficient content delivery.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/zh\/integrations\/optimizely\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong><strong>See how Phrase &amp; Optimizely simplify website localization<\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-35ec6eea is-vertical is-layout-flex wp-container-core-group-is-layout-5dd44964 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1238\" height=\"742\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-QPS.jpg\" alt=\"Phrase QPS improvements\" class=\"wp-image-101338\" style=\"border-radius:15px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-QPS.jpg 1238w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-QPS-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-QPS-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-QPS-768x460.jpg 768w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-large-font-size\" id=\"h-phrase-qps-dashboards-ai-driven-quality-automation\">Phrase QPS dashboards: AI-driven quality automation<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Make data-driven quality decisions with the <strong>new Phrase QPS dashboard<\/strong>. Visualize potential cost savings by adjusting your Quality Performance Score threshold, optimizing your MT post-editing strategy like never before.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/phrase-quality-technologies\/quality-performance-score\/#automate\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong><strong><strong><strong>Discover how Phrase QPS dashboards optimize workflows<\/strong><\/strong><\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-feature-grid is-layout-grid wp-container-core-group-is-layout-37f03e2e wp-block-group-is-layout-grid\" id=\"enhanced-editor\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group wp-container-content-35ec6eea is-vertical is-layout-flex wp-container-core-group-is-layout-5dd44964 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1238\" height=\"742\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Automated-Evaluations-2.jpg\" alt=\"Phrase Automated Evaluations\" class=\"wp-image-101330\" style=\"border-radius:15px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Automated-Evaluations-2.jpg 1238w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Automated-Evaluations-2-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Automated-Evaluations-2-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Automated-Evaluations-2-768x460.jpg 768w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-large-font-size\" id=\"enhanced-editor-search\">Automated evaluations: AI-powered MT quality insights<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Evaluate MT performance with <strong>Automated Evaluations<\/strong>, offering side-by-side comparisons of standard and TM-enhanced MT for data-driven AI localization decisions.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/zh\/platform\/custom-ai-2\/#auto\" target=\"_blank\" rel=\"noreferrer noopener\">Learn about automated evaluations<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5dd44964 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1238\" height=\"742\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Portal-improvements.jpg\" alt=\"Phrase Portal improvements graphic\" class=\"wp-image-101137\" style=\"border-radius:15px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Portal-improvements.jpg 1238w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Portal-improvements-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Portal-improvements-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Portal-improvements-768x460.jpg 768w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-large-font-size\" id=\"h-phrase-portal-enhancements-large-file-amp-ux-upgrades\">Phrase Portal enhancements: Large file &amp; UX upgrades<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Easily manage <strong>larger and more complex files<\/strong> with expanded file size support (up to 40MB) and new format compatibility for InDesign, subtitles, and more.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/zh\/phrase-portal\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore the newest upgrades to Phrase Portal<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-feature-grid is-layout-grid wp-container-core-group-is-layout-37f03e2e wp-block-group-is-layout-grid\" id=\"enhanced-editor\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group wp-container-content-35ec6eea is-vertical is-layout-flex wp-container-core-group-is-layout-5dd44964 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1238\" height=\"742\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Strings-improvements.jpg\" alt=\"Phrase Strings improvements graphic\" class=\"wp-image-101143\" style=\"border-radius:15px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Strings-improvements.jpg 1238w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Strings-improvements-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Strings-improvements-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Strings-improvements-768x460.jpg 768w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-large-font-size\" id=\"enhanced-editor-search\">Phrase Strings: Upgrades to file uploads and formats<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Phrase Strings now supports <strong>4x larger file uploads (800MB limit via zip file)<\/strong>\u2014eliminating manual file splitting and <strong>new Apple String Catalogs format<\/strong>\u2014adapting to evolving iOS development standards.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/zh\/platform\/strings\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>See how Phrase Strings speeds up localization<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-5dd44964 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1238\" height=\"742\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-TMS-Performance-improvements.jpg\" alt=\"Phrase TMS Performance improvements graphic\" class=\"wp-image-101149\" style=\"border-radius:15px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-TMS-Performance-improvements.jpg 1238w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-TMS-Performance-improvements-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-TMS-Performance-improvements-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-TMS-Performance-improvements-768x460.jpg 768w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-large-font-size\" id=\"h-phrase-tms-faster-workflows-and-greater-efficiency\">Phrase TMS: Faster workflows and greater efficiency<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">With our latest performance enhancements to job processing and project template operations, key actions in Phrase TMS are now <strong>up to 4x faster<\/strong>, making it easier than ever to manage high volumes of content.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/zh\/platform\/tms\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong>Discover Phrase TMS, the market\u2019s top-ranked translation management system<\/strong><\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-feature-grid is-layout-grid wp-container-core-group-is-layout-37f03e2e wp-block-group-is-layout-grid\" id=\"enhanced-editor\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group wp-container-content-35ec6eea is-vertical is-layout-flex wp-container-core-group-is-layout-5dd44964 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1238\" height=\"742\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Data.jpg\" alt=\"Phrase Data graphic\" class=\"wp-image-101155\" style=\"border-radius:15px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Data.jpg 1238w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Data-300x180.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Data-1024x614.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Phrase-Data-768x460.jpg 768w\" sizes=\"auto, (max-width: 1238px) 100vw, 1238px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-large-font-size\" id=\"enhanced-editor-search\">Phrase Data &#8211; Basic: Insights for localization decisions<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Now available for Phrase Team plans, <strong>Phrase Data &#8211; Basic<\/strong> allows organizations to <strong>export localization data<\/strong> into their BI tools. This provides users with a better understanding of performance, costs, and efficiencies.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/zh\/phrase-data\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong><strong>Learn how Phrase Data empowers localization teams<\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-cba10ad9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-dark-blue-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/support.phrase.com\/hc\/en-us\/categories\/4930539748124-Release-notes\">See the full release notes<\/a><\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-light-grey-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-webinar-automate-and-scale-content-translation-with-phrase-and-optimizely\">Webinar: Automate and scale content translation with Phrase and Optimizely<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-left is-style-default has-light-grey-background-color has-background is-layout-flex wp-container-core-columns-is-layout-f3a8bc96 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"960\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Optimizely-webinar-visual.jpg\" alt=\"Optimizely webinar visual\" class=\"wp-image-102137\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Optimizely-webinar-visual.jpg 1700w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Optimizely-webinar-visual-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Optimizely-webinar-visual-1024x578.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Optimizely-webinar-visual-768x434.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/03\/Optimizely-webinar-visual-1536x867.jpg 1536w\" sizes=\"auto, (max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:41.9672131148%\">\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-watch-on-demand\">Watch on demand<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Get an exclusive first look at the Phrase-Optimizely integration! This session will show you how AI-powered automation can streamline your website content translation. Say goodbye to manual exports and disconnected workflows\u2014this seamless integration gives you centralized control over vendors, quality, and automation.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/resources\/webinars\/automate-translation-optimizely\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the recording now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignwide has-blue-80-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-1b4683b8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-56e7ce742ecff0f30c6e972e43ea75a2\" id=\"h-the-future-of-ai-driven-localization-starts-here\">The future of AI-Driven localization starts here<\/h2>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-d25ef6093cd912b02b64c5cd36044024 wp-block-paragraph\">With context-aware MT, AI-enhanced content adaptation, and new LLM-powered integrations, our latest releases take AI localization to the next level. Explore how Phrase\u2019s latest innovations can help you scale content, reduce manual effort, and ensure brand-perfect translations across global markets.<br\/><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-cba10ad9 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-grey-filled\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/phrase.com\/zh\/demo\/\"><strong>Get a demo of Phrase\u2019s AI localization platform<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-transparent-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-4ce7a3c8 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">\n<h2 class=\"wp-block-heading has-text-align-center has-black-color has-text-color has-link-color wp-elements-f922bf3ae7dc44f53a975bd9ff7b4af2\" id=\"h-phrase-product-launches\">Phrase Product Launches<\/h2>\n\n\n\n<p class=\"has-text-align-center has-black-color has-text-color has-link-color wp-elements-0e5a7fdc5f1a4d87e3a2e0e967cec3b5 wp-block-paragraph\">At Phrase, we are dedicated to innovation and delivering cutting-edge localization technology. Explore the powerful capabilities we&#8217;ve introduced in our past releases.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide is-style-horizontal-scroll-grid is-nowrap is-layout-flex wp-container-core-group-is-layout-60d31afc wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--45)\">\n<div class=\"wp-block-group has-blue-10-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-5dd44964 wp-block-group-is-layout-flex\">\n<p class=\"has-small-font-size wp-block-paragraph\">December 2024<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-adaptation-at-scale-bringing-global-brands-closer-to-local-audiences\">Adaptation at scale: bringing global<br\/>brands closer to local audiences<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Our December releases harness AI to help global brands adapt content faster and at scale. With cutting-edge AI and seamless integrations, teams can create culturally nuanced, brand-consistent content with ease.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/zh\/phrase-launch-week-december-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">More on December Launch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-blue-10-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-5dd44964 wp-block-group-is-layout-flex\">\n<p class=\"has-small-font-size wp-block-paragraph\">September 2024<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-experience-the-latest-in-ai-augmented-localization\">Experience the latest in<br\/>AI-augmented localization<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Our September releases bring another round of AI-led innovation to the Phrase Platform.\u2028Integrating technology and human expertise for faster, more efficient localization\u2014\u2028all while giving you the visibility and control to ensure the best results.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/zh\/phrase-launch-week-september-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">More on September Launch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-blue-10-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-5dd44964 wp-block-group-is-layout-flex\">\n<p class=\"has-small-font-size wp-block-paragraph\">June 2024<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-our-next-wave-of-ai-enhanced-automation\">Our next wave of AI-enhanced automation<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Full availability of AI-enhanced <strong>Auto LQA<\/strong> for rapid language quality assessments, an improved <strong>SSO-enabled Phrase Portal<\/strong>, <strong>Automated Asset Curation<\/strong> to streamline asset management, and <strong>Phrase Next GenMT<\/strong>, integrating our next-gen MT engine with OpenAI\u2019s <strong>GPT-4<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/zh\/phrase-launch-week-june-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">More on June Launch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-blue-10-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-5dd44964 wp-block-group-is-layout-flex\">\n<p class=\"has-small-font-size wp-block-paragraph\">March 2024<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-accelerating-hyperautomation-the-future-of-localization\">Accelerating hyperautomation: the future of localization<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Our latest product release marks another transformative shift in the capabilities of language technology. As we continue to tap into the enormous potential of AI, we\u2019ve focused on three key areas of enterprise localization operations\u2014quality,\u00a0hyperautomation, and\u00a0scale.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/zh\/phrase-suite-march-2024-launch\/\">More on March Launch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-blue-10-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-5dd44964 wp-block-group-is-layout-flex\">\n<p class=\"has-small-font-size wp-block-paragraph\">December 2023<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-putting-quality-at-the-heart-of-automation\">Putting quality at the heart of automation<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Unlock the true potential of AI and localization automation with our latest releases. From powerful quality capabilities, that drive greater automation at scale, to all new ways to access the Phrase Suite across your business. Leverage completely new translation quality scores you can rely on to build fully automated workflows. Our latest releases are paving the way for the future of localization automation.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/zh\/phrase-launch-week-december-2023\/\">More on December Launch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-blue-10-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-5dd44964 wp-block-group-is-layout-flex\">\n<p class=\"has-small-font-size wp-block-paragraph\">September 2023<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-delivering-the-next-generation-of-ai-fueled-localization\">Delivering the next generation of AI-fueled localization<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">In this release, we\u2019re announcing a range of enhancements to the Phrase Localization Platform that will define the next generation of localization technology, powered by AI. Designed to elevate content quality, drive increased workflow automation, and accelerate enterprise scalability, these cutting-edge AI features are reshaping the future of localization technology. At the forefront of these exciting new capabilities are\u00a0Phrase Custom AI\u00a0and\u00a0Phrase Language AI,\u00a0together with enhancements to\u00a0Phrase Orchestrator\u00a0and much more.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/zh\/phrase-suite-september-2023-launch\/\">More on September Launch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-blue-10-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-5dd44964 wp-block-group-is-layout-flex\">\n<p class=\"has-small-font-size wp-block-paragraph\">May 2023<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-unlock-connectivity-unleash-opportunity\">Unlock connectivity, unleash opportunity<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Connect to the Phrase Platform in new and improved ways with our latest range of connectivity capabilities. From powerful new integrations and enhanced cross-platform synchronization, to optimized ease of use and customization\u2014our new capabilities will add even more speed, quality, and cost control to your localization process.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/zh\/phrase-suite-may-2023-launch\/\">More on May Launch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-blue-10-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-5dd44964 wp-block-group-is-layout-flex\">\n<p class=\"has-small-font-size wp-block-paragraph\">February 2023<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-taking-localization-to-a-whole-new-level\">Taking localization to a whole new level!<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Our February release wave is our largest ever, with many exciting developments for users of both\u00a0Phrase TMS\u00a0and\u00a0Phrase Strings.<br\/>Discover the groundbreaking workflow automation capabilities of Phrase Orchestrator, and the comprehensive new analytics capabilities of Advanced Analytics\u2014and get a feel for the elevated speed, control, and visibility we\u2019re adding to your localization process.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/zh\/phrase-suite-february-2023-launch\/\">More on February Launch<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to translation, we don\u2019t take things too  [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":7474,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-refresh","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-102047","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/pages\/102047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/comments?post=102047"}],"version-history":[{"count":7,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/pages\/102047\/revisions"}],"predecessor-version":[{"id":153760,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/pages\/102047\/revisions\/153760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/media\/7474"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/media?parent=102047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}