{"id":121216,"date":"2025-02-27T10:43:09","date_gmt":"2025-02-27T09:43:09","guid":{"rendered":"https:\/\/phrase.com\/%e6%96%b0%e5%93%81%e5%8f%91%e5%b8%83-2024-%e5%b9%b4-12-%e6%9c%88\/"},"modified":"2025-10-06T10:17:33","modified_gmt":"2025-10-06T08:17:33","slug":"product-launch-december-2024","status":"publish","type":"page","link":"https:\/\/phrase.com\/zh\/product-launch-december-2024\/","title":{"rendered":"\u65b0\u54c1\u53d1\u5e03 | 2024 \u5e74 12 \u6708"},"content":{"rendered":"\n
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Home<\/a><\/span> | \u65b0\u54c1\u53d1\u5e03 | 2024 \u5e74 12 \u6708<\/span><\/span><\/div>\n\n\n

Adaptation at scale: bringing global
brands closer to local audiences<\/h1>\n<\/div>\n<\/div>\n\n\n\n

Our new releases leverage the latest in AI to redefine how global brands adapt and customize content with
greater speed and scalability. By blending cutting-edge AI with seamless integrations, we empower teams to
transcreate tailored, culturally nuanced, and brand-consistent content at scale.

Experience a new standard in localization\u2014efficient, precise, and always in tune with your audience.<\/p>\n<\/div>\n\n

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\"Puma<\/figure>\n\n\n\n
\"Zendesk<\/figure>\n\n\n\n
\"Shopify<\/figure>\n\n\n\n
\"Snowflake<\/figure>\n<\/div>\n\n
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Scalable Adaptation<\/strong><\/h3>\n\n\n\n

Delivering great customer experiences starts with understanding local cultures, contexts and linguistic nuances. Doing this at scale can be a challenge.\u00a0With our latest platform enhancements, meeting the demands of today\u2019s global market has never been easier. Advanced AI tools and seamless integrations empower you to create tailored, brand-consistent content for diverse markets\u2014quickly, consistently, and cost-effectively.<\/p>\n<\/div>\n\n

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Auto Adapt: Effortless brand-consistent content at scale<\/h5>\n\n\n\n

Seamlessly transcreate content and maintain your brand voice across languages and markets with Auto Adapt<\/strong>, our next-generation AI capability designed to help you adapt content with consistency.\u00a0<\/p>\n\n\n\n

Auto Adapt preserves your brand\u2019s tone, style, and terminology across regions, delivering fluent, on-brand translations. Fine-tune content to fit your specific needs and audience demographics, eliminating costly post-edits without compromising quality.<\/p>\n\n\n\n

Designed to blend human touch with automated efficiency, Auto Adapt is a balanced solution for global content adaptation, ensuring that every message resonates authentically.<\/p>\n\n\n\n

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Learn how Auto Adapt scales your brand voice<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Phrase Next GenMT: now with realtime customization<\/h5>\n\n\n\n

Experience advanced, dynamic customization with Phrase Next GenMT, our newly upgraded generative AI translation engine. Now you can integrate assets like Translation Memories (TMs) and MT glossaries with Phrase Next GenMT, ensuring every translation aligns precisely with your brand.<\/p>\n\n\n\n

Tailor translations using your unique language assets and few shot prompting to experience a new standard in efficiency. Adaptable, high-quality and cost-effective, Phrase Next GenMT minimizes\u00a0the need for manual post-editing, accelerating your global growth with ease.<\/p>\n\n\n\n

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See how Next GenMT customizes translations<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Contentful 2.0: High-volume content localization at speed<\/h5>\n\n\n\n

Our all-new Contentful 2.0 <\/strong>integration is built for enterprises managing high volumes of content with speed, reliability, and ease. Built on our entirely new integration layer, this integration ensures your content keeps pace with your business, helping you stay competitive and respond swiftly to market demands.<\/p>\n\n\n\n

Streamline workflows and accelerate content delivery without sacrificing quality or consistency. With precise and reliable performance, Contentful 2.0 supports your global strategy, keeping it agile and competitive.<\/p>\n\n\n\n

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Discover how Contentful 2.0 accelerates global adaptability<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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And that’s not all:
More updates to explore<\/h2>\n\n
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Phrase Language AI Speed API<\/h5>\n\n\n\n

Customers can now access our low-latency Speed API for Phrase Language AI, delivering fast, high-volume and high quality machine translation that can be easily integrated into any application. Now your engineers can leverage the power of Phrase Language AI for fast, on-demand, use cases such as support chats, user generated content and marketplace product reviews.<\/p>\n\n\n\n

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Learn about Phrase Language AI Speed API<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Phrase Portal enhancements<\/h5>\n\n\n\n

We\u2019re introducing two powerful updates to Phrase’s enterprise-wide machine translation portal, designed to boost efficiency and increase control. With PDF file support, you can upload PDFs and receive translated content in editable DOCX format, simplifying adjustments and streamlining workflows. Additionally, enhanced controls allow admins to set consumption limits, ensuring more effective user management.<\/p>\n\n\n\n

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See our Phrase Portal enhancements<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Auto LQA update<\/h5>\n\n\n\n

Auto LQA now supports all error categories from the industry-standard MQM evaluation framework, further augmenting the LQA process with the very latest in automated AI-assisted review. Localization teams can now apply LQA to more content, while reducing the cost of LQA by up to 65%, and processing time by as much as 99%.<\/p>\n\n\n\n

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Read about our Auto LQA update<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Enhanced Editor search<\/h5>\n\n\n\n

Boost efficiency at scale with enhanced search capabilities in the Phrase Strings Editor. Designed for complex, high-volume projects, you can now create and save precise search queries to quickly find keys and get started on translations effortlessly.<\/p>\n\n\n\n

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Watch our video about Enhanced Editor search<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Phrase Bootcamp:
Top 10 localization workflow automations you need to know!<\/h2>\n\n\n\n
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Wednesday, December 11, 2024 4:30 pm CET | 10:30 am EST<\/h3>\n\n\n\n

Discover 10 powerful ways to take control of your localization workflows with automation. Tackle file parsing, delegate tasks seamlessly, and harness advanced integrations powered by Phrase Orchestrator. Learn how to eliminate manual effort, overcome complex challenges, and drive greater efficiency in your localization projects.<\/p>\n\n\n\n

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Register now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Phrase Product Launches<\/h2>\n\n\n\n

At Phrase, we are dedicated to innovation and delivering cutting-edge localization technology. Explore the powerful capabilities we’ve introduced in our past releases.<\/p>\n\n\n\n

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September 2024<\/p>\n\n\n\n

Experience the latest in
AI-augmented localization<\/h4>\n\n\n\n

Our September releases bring another round of AI-led innovation to the Phrase Platform.\u2028Integrating technology and human expertise for faster, more efficient localization\u2014\u2028all while giving you the visibility and control to ensure the best results.<\/p>\n\n\n\n

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More on September Launch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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June 2024<\/p>\n\n\n\n

Our next wave of AI-enhanced automation<\/h4>\n\n\n\n

Full availability of our AI-enhanced\u00a0Auto LQA\u00a0for comprehensive, rapid language quality assessments; an\u00a0improved, SSO-enabled, enterprise-wide Phrase Portal;\u00a0Automated Asset Curation\u00a0for cleaning and managing language assets, reducing manual labor costs; and\u00a0Phrase Next GenMT, fusing our next generation machine translation engine\u00a0with OpenAI\u2019s latest\u00a0GPT-4o model.<\/p>\n\n\n\n

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More on June Launch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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March 2024<\/p>\n\n\n\n

Accelerating hyperautomation: the future of localization<\/h4>\n\n\n\n

Our latest product release marks another transformative shift in the capabilities of language technology. As we continue to tap into the enormous potential of AI, we\u2019ve focused on three key areas of enterprise localization operations\u2014quality,\u00a0hyperautomation, and\u00a0scale.<\/p>\n\n\n\n

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More on March Launch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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December 2023<\/p>\n\n\n\n

Putting quality at the heart of automation<\/h4>\n\n\n\n

Unlock the true potential of AI and localization automation with our latest releases. From powerful quality capabilities, that drive greater automation at scale, to all new ways to access the Phrase Suite across your business. Leverage completely new translation quality scores you can rely on to build fully automated workflows. Our latest releases are paving the way for the future of localization automation.<\/p>\n\n\n\n

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More on December Launch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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September 2023<\/p>\n\n\n\n

Delivering the next generation of AI-fueled localization<\/h4>\n\n\n\n

In this release, we\u2019re announcing a range of enhancements to the Phrase Localization Platform that will define the next generation of localization technology, powered by AI. Designed to elevate content quality, drive increased workflow automation, and accelerate enterprise scalability, these cutting-edge AI features are reshaping the future of localization technology. At the forefront of these exciting new capabilities are\u00a0Phrase Custom AI\u00a0and\u00a0Phrase Language AI,\u00a0together with enhancements to\u00a0Phrase Orchestrator\u00a0and much more.<\/p>\n\n\n\n

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More on September Launch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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May 2023<\/p>\n\n\n\n

Unlock connectivity, unleash opportunity<\/h4>\n\n\n\n

Connect to the Phrase Platform in new and improved ways with our latest range of connectivity capabilities. From powerful new integrations and enhanced cross-platform synchronization, to optimized ease of use and customization\u2014our new capabilities will add even more speed, quality, and cost control to your localization process.<\/p>\n\n\n\n

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More on May Launch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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February 2023<\/p>\n\n\n\n

Taking localization to a whole new level!<\/h4>\n\n\n\n

Our February release wave is our largest ever, with many exciting developments for users of both\u00a0Phrase TMS\u00a0and\u00a0Phrase Strings.
Discover the groundbreaking workflow automation capabilities of Phrase Orchestrator, and the comprehensive new analytics capabilities of Advanced Analytics\u2014and get a feel for the elevated speed, control, and visibility we\u2019re adding to your localization process.<\/p>\n\n\n\n

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More on February Launch<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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