{"id":133607,"date":"2025-12-02T12:49:47","date_gmt":"2025-12-02T11:49:47","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e8%bf%9e%e6%8e%a5%e7%9a%84%e8%af%ad%e8%a8%80%ef%bc%9a%e6%9d%a5%e8%87%aa-tiktok%e3%80%81canva%e3%80%81teradata-%e7%ad%89%e4%bc%81%e4%b8%9a%e7%9a%84%e6%b4%9e%e5%af%9f\/"},"modified":"2026-02-13T11:58:15","modified_gmt":"2026-02-13T10:58:15","slug":"language-of-connection-global-relevance","status":"publish","type":"post","link":"https:\/\/phrase.com\/zh\/blog\/posts\/language-of-connection-global-relevance\/","title":{"rendered":"\u8fde\u63a5\u7684\u8bed\u8a00\uff1a\u6765\u81ea TikTok\u3001Canva\u3001Teradata \u7b49\u4f01\u4e1a\u7684\u6d1e\u5bdf"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" 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ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/language-of-connection-global-relevance\/#%e5%b0%86%e8%bf%9e%e6%8e%a5%e5%8a%9b%e4%bd%9c%e4%b8%ba%e4%b8%80%e9%a1%b9%e5%85%b3%e9%94%ae%e5%95%86%e4%b8%9a%e6%8c%87%e6%a0%87\" >\u5c06\u8fde\u63a5\u529b\u4f5c\u4e3a\u4e00\u9879\u5173\u952e\u5546\u4e1a\u6307\u6807<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/language-of-connection-global-relevance\/#jll-%e7%9a%84-lorena-morales-%e8%b0%88%e8%ae%ba%e5%a6%82%e4%bd%95%e6%91%92%e5%bc%83%e6%97%a7%e6%9c%89%e8%a7%82%e5%bf%b5%e3%80%81%e5%ae%9e%e7%8e%b0%e5%8d%8f%e5%90%8c%ef%bc%8c%e4%bb%a5%e5%8f%8a%e5%85%a8%e7%90%83%e5%a2%9e%e9%95%bf%e4%b8%ad%e7%9a%84%e4%ba%ba%e6%80%a7%e5%9b%a0%e7%b4%a0\" >JLL \u7684 Lorena Morales \u8c08\u8bba\u5982\u4f55\u6452\u5f03\u65e7\u6709\u89c2\u5ff5\u3001\u5b9e\u73b0\u534f\u540c\uff0c\u4ee5\u53ca\u5168\u7403\u589e\u957f\u4e2d\u7684\u4eba\u6027\u56e0\u7d20.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-\u4e3a\u4ec0\u4e48\u771f\u5b9e-\u4fe1\u4efb\u4e0e\u6587\u5316-\u51b3\u5b9a\u4e86\u5168\u7403\u76f8\u5173\u6027\"><span class=\"ez-toc-section\" id=\"%e4%b8%ba%e4%bb%80%e4%b9%88%e7%9c%9f%e5%ae%9e%e3%80%81%e4%bf%a1%e4%bb%bb%e4%b8%8e%e6%96%87%e5%8c%96%ef%bc%8c%e5%86%b3%e5%ae%9a%e4%ba%86%e5%85%a8%e7%90%83%e7%9b%b8%e5%85%b3%e6%80%a7\"><\/span>\u4e3a\u4ec0\u4e48\u771f\u5b9e\u3001\u4fe1\u4efb\u4e0e\u6587\u5316\uff0c\u51b3\u5b9a\u4e86\u5168\u7403\u76f8\u5173\u6027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5185\u5bb9\u4ece\u6765\u4e0d\u7f3a\u3002\u4f46\u5927\u591a\u6570\u5185\u5bb9\u5e76\u672a\u4ea7\u751f\u4efb\u4f55\u5f71\u54cd\u3002\u771f\u6b63\u80fd\u591f\u7a7f\u900f\u566a\u97f3\u7684\uff0c\u662f\u76f8\u5173\u6027\u3002\u8fd9\u79cd\u76f8\u5173\u6027\uff0c\u5efa\u7acb\u5728\u7406\u89e3\u3001\u53ef\u4fe1\u5ea6\u4ee5\u53ca\u5bf9\u672c\u5730\u8bed\u5883\u7684\u5c0a\u91cd\u4e4b\u4e0a\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u5404\u884c\u5404\u4e1a\u4e2d\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4f01\u4e1a\u9886\u5bfc\u8005\u5f00\u59cb\u5c06\u201c\u4eba\u4e0e\u4eba\u4e4b\u95f4\u7684\u8fde\u63a5\u201d\u89c6\u4e3a\u4e00\u9879\u73b0\u5b9e\u4e14\u5fc5\u8981\u7684\u5546\u4e1a\u8981\u6c42\u3002\u4ed6\u4eec\u9010\u6e10\u610f\u8bc6\u5230\uff0c\u4fe1\u4efb\u3001\u6587\u5316\u7406\u89e3\u529b\u4ee5\u53ca\u900f\u660e\u5ea6\uff0c\u5e76\u975e\u505c\u7559\u5728\u613f\u666f\u5c42\u9762\u7684\u4ef7\u503c\u4e3b\u5f20\uff0c\u800c\u662f\u6218\u7565\u4e2d\u53ef\u4ee5\u88ab\u5b9e\u9645\u8fd0\u4f5c\u548c\u8861\u91cf\u7684\u7ec4\u6210\u90e8\u5206\u3002<br><br>\u8fd9\u4e00\u5224\u65ad\u4e5f\u6709\u5145\u5206\u7684\u6570\u636e\u652f\u6491\u3002\u6839\u636e<a href=\"https:\/\/influencermarketinghub.com\/branding-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8fd1\u671f\u7814\u7a76\u663e\u793a<\/a>\uff0c81% \u7684\u6d88\u8d39\u8005\u8868\u793a\uff0c\u5982\u679c\u4e0d\u4fe1\u4efb\u67d0\u4e2a\u54c1\u724c\uff0c\u5c31\u4e0d\u4f1a\u9009\u62e9\u8d2d\u4e70\u5176\u4ea7\u54c1\uff1b\u540c\u65f6\uff0c86% \u7684\u6d88\u8d39\u8005\u8ba4\u4e3a\u201c\u771f\u5b9e\u6027\u201d\u662f\u5176\u51b3\u7b56\u8fc7\u7a0b\u4e2d\u7684\u91cd\u8981\u5f71\u54cd\u56e0\u7d20\u3002<\/p>\n\n\n\n<p>\u672c\u6587\u6982\u8ff0\u4e86\u201c\u8fde\u63a5\u201d\u80cc\u540e\u7684\u5b9e\u8df5\u6027\u7ed3\u6784\uff1a\u5b83\u5982\u4f55\u88ab\u6784\u5efa\uff0c\u5982\u4f55\u5728\u4e0d\u540c\u4e1a\u52a1\u9886\u57df\u4e2d\u53d1\u6325\u4f5c\u7528\uff0c\u4ee5\u53ca\u4e3a\u4f55\u5b83\u6b63\u65e5\u76ca\u6210\u4e3a\u4f01\u4e1a\u97e7\u6027\u7684\u91cd\u8981\u51b3\u5b9a\u56e0\u7d20\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u8425\u9500\u8bed\u5883\u4e0b\u7684\u6587\u5316\u7406\u89e3\u529b-\u672c\u5730\u77e5\u8bc6\u7684\u4e00\u81f4\u6027\u5e94\u7528\"><span class=\"ez-toc-section\" id=\"%e8%90%a5%e9%94%80%e8%af%ad%e5%a2%83%e4%b8%8b%e7%9a%84%e6%96%87%e5%8c%96%e7%90%86%e8%a7%a3%e5%8a%9b%ef%bc%9a%e6%9c%ac%e5%9c%b0%e7%9f%a5%e8%af%86%e7%9a%84%e4%b8%80%e8%87%b4%e6%80%a7%e5%ba%94%e7%94%a8\"><\/span><strong>\u8425\u9500\u8bed\u5883\u4e0b\u7684\u6587\u5316\u7406\u89e3\u529b\uff1a\u672c\u5730\u77e5\u8bc6\u7684\u4e00\u81f4\u6027\u5e94\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/phrase.com\/podcast\/episode\/brand-chemistry-rema-vasan-tiktok\/\">Rema Vasan\uff0cTikTok \u5317\u7f8e\u5546\u4e1a\u8425\u9500\u8d1f\u8d23\u4eba<\/a>\uff0c\u9610\u8ff0\u4e86\u8425\u9500\u7b56\u7565\u7684\u8f6c\u53d8\u3002\u54c1\u724c\u7684\u89d2\u8272\u5df2\u4e0d\u518d\u662f\u4e3b\u5bfc\u8bdd\u9898\u7684\u8bbe\u5b9a\u8005\uff0c\u800c\u662f\u5bf9\u793e\u533a\u4e2d\u5df2\u7ecf\u53d1\u751f\u7684\u5bf9\u8bdd\u4f5c\u51fa\u56de\u5e94\u3002<\/p>\n\n\n\n<p>\u5979\u8fd8\u5c06 B2B \u91cd\u65b0\u5b9a\u4e49\u4e3a B2H\uff08Business to Human\uff09\uff0c\u6307\u51fa\u5546\u4e1a\u89d2\u8272\u7684\u80cc\u540e\u59cb\u7ec8\u662f\u5177\u6709\u4e2a\u4f53\u671f\u671b\u548c\u5224\u65ad\u7684\u4eba\u3002\u5979\u6307\u51fa\uff0c\u90a3\u4e9b\u771f\u6b63\u7406\u89e3\u5e76\u53cd\u6620\u8fd9\u4e9b\u671f\u671b\u7684\u54c1\u724c\uff0c\u5f80\u5f80\u80fd\u591f\u8d62\u5f97\u66f4\u591a\u5173\u6ce8\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" controls src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/PHR-1-Rema-Vasan-Live-Snippet-1_v3.mp4\"><\/video><\/figure>\n\n\n\n<p>\u5979\u7684\u4e00\u4e2a\u6838\u5fc3\u89c2\u70b9\u662f\uff1a\u6587\u5316\u76f8\u5173\u6027\u5e76\u975e\u53ef\u4ee5\u968f\u65f6\u5f00\u542f\u6216\u5173\u95ed\u7684\u5f00\u5173\u3002\u5b83\u5fc5\u987b\u65e2\u4f53\u73b0\u5728\u91cd\u8981\u7684\u8425\u9500\u6d3b\u52a8\u4e2d\uff0c\u4e5f\u8d2f\u7a7f\u4e8e\u66f4\u4e3a\u5e73\u9759\u7684\u65e5\u5e38\u65f6\u523b\u3002\u53ea\u5728\u5a92\u4f53\u5468\u671f\u4e2d\u77ed\u6682\u53c2\u4e0e\u5bf9\u8bdd\u7684\u54c1\u724c\uff0c\u5f80\u5f80\u96be\u4ee5\u5728\u53d7\u4f17\u5fc3\u4e2d\u5f62\u6210\u6301\u7eed\u7684\u8ba4\u77e5\u3002<\/p>\n\n\n\n<p>\u5979\u8bf4\uff1a\u201c\u6587\u5316\u4e0d\u4f1a\u8bf7\u5047\u3002\u201d\u5f53\u4f01\u4e1a\u6301\u7eed\u6295\u5165\u5176\u6240\u670d\u52a1\u7684\u793e\u533a\u65f6\uff0c\u76f8\u5173\u6027\u4f1a\u968f\u7740\u65f6\u95f4\u4e0d\u65ad\u7d2f\u79ef\u3002<\/p>\n\n\n\n<p>\u4ec5\u9760\u5185\u5bb9\u7684\u5b57\u9762\u7ffb\u8bd1\u8fdc\u8fdc\u4e0d\u591f\u3002Rema \u5f15\u7528\u4e86 WARC \u7684\u4e00\u9879\u7814\u7a76\uff0c<a href=\"https:\/\/www.warc.com\/content\/feed\/the-secret-to-designing-relevance-for-brand-growth\/en-GB\/10092\" target=\"_blank\" rel=\"noreferrer noopener\">\u8be5\u7814\u7a76\u663e\u793a<\/a>\uff0c64% \u7684 TikTok \u7528\u6237\u8ba4\u4e3a\u5e73\u53f0\u4e0a\u7684\u5185\u5bb9\u5177\u6709\u6587\u5316\u76f8\u5173\u6027\u3002\u8fd9\u4e00\u7ed3\u679c\u6e90\u4e8e\u56f4\u7ed5\u8bed\u8a00\u4f7f\u7528\u3001\u5185\u5bb9\u8bed\u6c14\u4ee5\u53ca\u521b\u4f5c\u8005\u9009\u62e9\u6240\u505a\u51fa\u7684\u6218\u7565\u6027\u51b3\u7b56\u3002\u6df7\u5408\u8bed\u8a00\u5e7f\u544a\u662f\u4e00\u79cd\u65b9\u5f0f\uff0c\u672c\u5730\u5316\u5f15\u7528\u5219\u662f\u53e6\u4e00\u79cd\u3002&nbsp;<\/p>\n\n\n\n<p><a href=\"http:\/\/ads.tiktok.com\/business\/library\/WARC_TikTok_Unlocking_business_impact_through_personal_cultural_relevance.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u6839\u636eTikTok\u7684\u7814\u7a76<\/a>\uff0c\u53cc\u8bed\u7528\u6237\u66f4\u504f\u597d\u80fd\u591f\u53cd\u6620\u65e5\u5e38\u751f\u6d3b\u7684\u5185\u5bb9\uff0c\u5176\u4e2d\u591a\u6570\u4eba\u66f4\u613f\u610f\u770b\u5230\u4e0e\u81ea\u8eab\u80cc\u666f\u76f8\u4f3c\u7684\u521b\u4f5c\u8005\u3002\u8fd9\u4e9b\u53cd\u9988\u8868\u660e\uff0c\u76f8\u6bd4\u6cdb\u5316\u7684\u666e\u9002\u8bc9\u6c42\uff0c\u53d7\u4f17\u66f4\u504f\u597d\u7cbe\u51c6\u8868\u8fbe\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u5728\u591a\u4e2a\u5e02\u573a\u4e2d\u6301\u7eed\u4ea7\u51fa\u5177\u5907\u9ad8\u5ea6\u76f8\u5173\u6027\u7684\u5185\u5bb9\uff0cRema \u7684\u56e2\u961f\u4f7f\u7528\u4e86\u4e00\u5957\u540d\u4e3a Symphony \u7684\u5e73\u53f0\uff0c\u7528\u4e8e\u5904\u7406\u533a\u57df\u5dee\u5f02\u5316\u7684\u7ffb\u8bd1\u4e0e\u7f16\u8f91\u5de5\u4f5c\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u5176\u4ed6\u7ec4\u7ec7\u5219\u91c7\u7528\u591a\u8bed\u8a00\u8bed\u8a00\u6280\u672f\u5e73\u53f0\uff08\u5305\u62ec Phrase\uff09\uff0c<a href=\"https:\/\/phrase.com\/zh\/solutions\/marketing-content-and-campaign-localization\/\">\u6765\u7edf\u4e00\u7ba1\u7406\u5176\u5168\u7403\u8303\u56f4\u5185\u7684\u4fe1\u606f\u4f20\u9012\u3002<\/a>\u3002\u76ee\u6807\u662f\u5728\u4fdd\u6301\u8868\u8fbe\u6e05\u6670\u7684\u540c\u65f6\uff0c\u5c0a\u91cd\u5404\u5730\u533a\u7684\u6587\u5316\u89c4\u8303\u3002\u6587\u5316\u7406\u89e3\u529b\u5e76\u975e\u9526\u4e0a\u6dfb\u82b1\uff0c\u800c\u662f\u54c1\u724c\u5728\u6269\u5c55\u8fc7\u7a0b\u4e2d\u907f\u514d\u6469\u64e6\u3001\u5b9e\u73b0\u987a\u7545\u589e\u957f\u7684\u57fa\u7840\u8981\u7d20\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u901a\u8fc7\u8fd0\u8425\u5316\u503e\u542c\u6784\u5efa\u5ba2\u6237\u4eb2\u5bc6\u5ea6\u6218\u7565\"><span class=\"ez-toc-section\" id=\"%e9%80%9a%e8%bf%87%e8%bf%90%e8%90%a5%e5%8c%96%e5%80%be%e5%90%ac%e6%9e%84%e5%bb%ba%e5%ae%a2%e6%88%b7%e4%ba%b2%e5%af%86%e5%ba%a6%e6%88%98%e7%95%a5\"><\/span><strong>\u901a\u8fc7\u8fd0\u8425\u5316\u503e\u542c\u6784\u5efa\u5ba2\u6237\u4eb2\u5bc6\u5ea6\u6218\u7565<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/phrase.com\/podcast\/episode\/the-gtm-playbook-big-brands-dont-want-you-to-see\/\">Canva \u7684\u9996\u5e2d\u5ba2\u6237\u5b98 Rob Giglio <\/a>\u63cf\u8ff0\u4e86\u5e02\u573a\u63a8\u5e7f\u8fd0\u8425\u4e2d\u7684\u4e00\u79cd\u5e38\u89c1\u5931\u8d25\u6a21\u5f0f\u3002\u56e2\u961f\u8fc7\u4e8e\u4e13\u6ce8\u4e8e\u4ea7\u54c1\u7684\u91cc\u7a0b\u7891\uff0c\u56e0\u800c\u5ffd\u7565\u4e86\u5176\u670d\u52a1\u5bf9\u8c61\u3002\u5728\u4ed6\u770b\u6765\uff0c\u4e00\u79cd\u6709\u6548\u7684\u4fee\u6b63\u65b9\u5f0f\uff0c\u662f\u4ece\u5ba2\u6237\u51fa\u53d1\uff0c\u53cd\u5411\u63a8\u5bfc\u4ea7\u54c1\u4e0e\u51b3\u7b56\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" controls src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/Rob-Giglio-Live-Video-Snippet-1.mp4\"><\/video><\/figure>\n\n\n\n<p>\u5728 Canva\uff0c\u8fd9\u4e00\u7406\u5ff5\u4f53\u73b0\u5728\u56f4\u7ed5\u7528\u6237\u8bf7\u6c42\u91cd\u6784\u5185\u90e8\u7cfb\u7edf\u4e0a\u3002Rob \u4ecb\u7ecd\u8bf4\uff0c\u516c\u53f8\u5728\u7b56\u5212\u5e74\u5ea6\u7528\u6237\u5927\u4f1a\u65f6\uff0c\u5c06\u7528\u6237\u6700\u5e38\u63d0\u51fa\u7684\u529f\u80fd\u66f4\u65b0\u548c\u7f3a\u9677\u4fee\u590d\u4f5c\u4e3a\u4f18\u5148\u4e8b\u9879\u3002\u56e2\u961f\u5728\u6d3b\u52a8\u671f\u95f4\u5c31\u4ea4\u4ed8\u4e86\u8fd9\u4e9b\u6539\u52a8\u3002\u8fd9\u5e26\u6765\u4e86\u66f4\u5feb\u7684\u529f\u80fd\u91c7\u7528\u901f\u5ea6\u548c\u66f4\u9ad8\u7684\u7528\u6237\u7559\u5b58\u7387\uff1b\u4ed6\u5c06\u8fd9\u4e00\u6210\u679c\u5f52\u56e0\u4e8e\u5ba2\u6237\u53cd\u9988\u4e0e\u4ea7\u54c1\u5f00\u53d1\u4e4b\u95f4\u5efa\u7acb\u7684\u76f4\u63a5\u8fde\u63a5\u3002<\/p>\n\n\n\n<p>\u6839\u636e Rob \u7684\u8bf4\u6cd5\uff0c\u5168\u7403\u6269\u5f20\u4e0d\u80fd\u4f9d\u8d56\u4e8e\u7edf\u4e00\u7684\u4fe1\u606f\u3002\u5728\u65e5\u672c\u548c\u5df4\u897f\u7b49\u56fd\u5bb6\uff0cCanva \u9009\u62e9\u4e0e\u5df2\u7ecf\u4e86\u89e3\u73af\u5883\u7684\u672c\u5730\u7ecf\u9500\u5546\u5408\u4f5c\u3002\u4ea7\u54c1\u548c\u54c1\u724c\u7684\u8c03\u6574\u7531\u719f\u6089\u8fd9\u4e9b\u671f\u671b\u7684\u4eba\u6765\u5904\u7406\u3002\u4ed6\u5f3a\u8c03\u8fd9\u662f\u4e00\u4e2a\u8981\u6c42\uff0c\u800c\u4e0d\u662f\u4e00\u4e2a\u9009\u62e9\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/email\/genz\/2024\/10\/2024-10-22b.html#:~:text=This%20matters%20for%20a%20bunch,McKinsey%20senior%20partner%20Sajal%20Kohli\" target=\"_blank\" rel=\"noreferrer noopener\">\u9ea6\u80af\u9521\u7684\u7814\u7a76\u663e\u793a<\/a>\uff0c\u88ab\u89c6\u4e3a\u6570\u5b57\u4fe1\u4efb\u9886\u5bfc\u8005\u7684\u4f01\u4e1a\uff0c\u5728\u6536\u5165\u589e\u957f\u65b9\u9762\u663e\u8457\u4f18\u4e8e\u5176\u4ed6\u516c\u53f8\u3002\u8fd9\u4e9b\u4f01\u4e1a\u540c\u65f6\u4e5f\u80fd\u8d62\u5f97\u66f4\u9ad8\u7684\u5ba2\u6237\u5fe0\u8bda\u5ea6\uff0c\u5e76\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\u5b9e\u73b0\u6ea2\u4ef7\u5b9a\u4ef7\u3002Rob \u8ba4\u4e3a\uff0c\u8fd9\u4e9b\u6210\u679c\u6e90\u4e8e\u957f\u671f\u7684\u4e00\u81f4\u6027\u6295\u5165\u3002\u4ed6\u8868\u793a\uff1a\u201c\u76f8\u6bd4\u7b2c\u4e00\u5e74\u7684\u6536\u5165\uff0c\u6211\u4eec\u66f4\u770b\u91cd\u7b2c\u4e8c\u5e74\u3001\u7b2c\u4e09\u5e74\u7684\u5ba2\u6237\u627f\u8bfa\u3002\u201d<\/p>\n\n\n\n<p>\u4e00\u81f4\u6027\u540c\u6837\u4f53\u73b0\u5728\u65f6\u95f4\u7ef4\u5ea6\u4e0a\u3002Rob \u5efa\u8bae\u5c06\u4ea4\u4ed8\u8282\u594f\u4e0e\u5ba2\u6237\u884c\u4e3a\u76f8\u5339\u914d\uff0c\u5305\u62ec\u5176\u91c7\u8d2d\u5468\u671f\u4ee5\u53ca\u5177\u6709\u5b63\u8282\u6027\u7684\u5de5\u4f5c\u6d41\u7a0b\u3002\u8fd9\u4f53\u73b0\u4e86\u5bf9\u5177\u4f53\u60c5\u5883\u7684\u654f\u9510\u628a\u63e1\u3002Edelman \u7684\u300a\u4fe1\u4efb\u5ea6\u6674\u96e8\u8868\u300b\u663e\u793a<a href=\"https:\/\/www.edelman.com\/trust\/2023\/trust-barometer\/special-report-brand-trust#:~:text=Gen%20Z%20is%20impacting%20the,entire%20buying%20ecosystem\" target=\"_blank\" rel=\"noreferrer noopener\">79% \u7684 Z \u4e16\u4ee3\u6d88\u8d39\u8005\u5c06\u54c1\u724c\u4fe1\u4efb\u89c6\u4e3a\u9996\u8981\u8003\u91cf\u56e0\u7d20\u3002<\/a>\u4e00\u65e6\u8fd9\u79cd\u4fe1\u4efb\u88ab\u7834\u574f\uff0c\u7528\u6237\u53c2\u4e0e\u5ea6\u5f80\u5f80\u4f1a\u4e0b\u964d\uff0c\u4e14\u96be\u4ee5\u8f7b\u6613\u6062\u590d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u4ee5\u6e05\u6670\u4e0e\u53ef\u76d1\u7763\u4e3a\u6838\u5fc3-\u6784\u5efa\u5177\u6709\u4eba\u7c7b\u8bed\u5883\u7684\u6280\u672f\u4f53\u7cfb\"><span class=\"ez-toc-section\" id=\"%e4%bb%a5%e6%b8%85%e6%99%b0%e4%b8%8e%e5%8f%af%e7%9b%91%e7%9d%a3%e4%b8%ba%e6%a0%b8%e5%bf%83%ef%bc%8c%e6%9e%84%e5%bb%ba%e5%85%b7%e6%9c%89%e4%ba%ba%e7%b1%bb%e8%af%ad%e5%a2%83%e7%9a%84%e6%8a%80%e6%9c%af%e4%bd%93%e7%b3%bb\"><\/span><strong>\u4ee5\u6e05\u6670\u4e0e\u53ef\u76d1\u7763\u4e3a\u6838\u5fc3\uff0c\u6784\u5efa\u5177\u6709\u4eba\u7c7b\u8bed\u5883\u7684\u6280\u672f\u4f53\u7cfb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/phrase.com\/podcast\/episode\/scaling-ai-globally-without-breaking-trust-speed-or-security\/\">Teradata \u4eba\u5de5\u667a\u80fd\u4e0e\u5206\u6790\u526f\u603b\u88c1 Meeta Yadav Vouk \u535a\u58eb\u6307\u51fa\uff0c<\/a>AI \u7684\u5b9e\u7528\u6027\u53d6\u51b3\u4e8e\u5176\u4e0e\u4eba\u7c7b\u63a8\u7406\u65b9\u5f0f\u7684\u5951\u5408\u7a0b\u5ea6\u3002\u5979\u76f4\u8a00\uff1a\u201cAI \u672c\u8eab\u4e0d\u662f\u76ee\u7684\u3002\u201d\u5979\u7684\u56e2\u961f\u4e13\u6ce8\u4e8e\u90a3\u4e9b\u98ce\u9669\u9ad8\u3001\u5bb9\u9519\u7a7a\u95f4\u6781\u5c0f\u7684\u5e94\u7528\u573a\u666f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" controls src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/Dr-Meeta-Snippet-Live-Video-3-V5.mp4\"><\/video><\/figure>\n\n\n\n<p>\u5f53\u81ea\u52a8\u5316\u88ab\u7528\u4e8e\u5173\u952e\u51b3\u7b56\u65f6\uff0c\u5f80\u5f80\u4f1a\u5728\u8f93\u5165\u4e0e\u7ed3\u679c\u4e4b\u95f4\u62c9\u5f00\u8ddd\u79bb\u3002\u5982\u679c\u7f3a\u4e4f\u5ba1\u614e\u7684\u8bbe\u8ba1\uff0c\u8fd9\u5c06\u5bfc\u81f4\u7cfb\u7edf\u4e0d\u900f\u660e\uff0c\u5e76\u524a\u5f31\u8d23\u4efb\u53ef\u8ffd\u6eaf\u6027\u3002Meeta \u4e3b\u5f20\u91c7\u7528\u80fd\u591f\u4fdd\u7559\u8ffd\u6eaf\u6027\u7684\u7ed3\u6784\u3002\u5728\u5979\u7684\u6a21\u578b\u4e2d\uff0cAI \u751f\u6210\u7684\u7ed3\u679c\u4f1a\u540c\u65f6\u5305\u542b\u7f6e\u4fe1\u5ea6\u8bc4\u5206\u548c\u51b3\u7b56\u4f9d\u636e\u8bf4\u660e\u3002\u4f8b\u5982\uff0c\u5728\u8d37\u6b3e\u88ab\u62d2\u7edd\u7684\u60c5\u51b5\u4e0b\uff0c\u7cfb\u7edf\u4e0d\u4ec5\u7ed9\u51fa\u7ed3\u679c\uff0c\u8fd8\u4f1a\u89e3\u91ca\u6240\u6d89\u53ca\u7684\u5173\u952e\u53d8\u91cf\uff0c\u5e76\u660e\u786e\u58f0\u660e\u51b3\u7b56\u8fc7\u7a0b\u4e2d\u672a\u8003\u8651\u4efb\u4f55\u53d7\u4fdd\u62a4\u5c5e\u6027\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u505a\u6cd5\u6709\u52a9\u4e8e\u5206\u6790\u4eba\u5458\u7406\u89e3\u51b3\u7b56\u4e3a\u4f55\u4ea7\u751f\uff0c\u4ee5\u53ca\u5728\u54ea\u4e9b\u73af\u8282\u53ef\u80fd\u9700\u8981\u8c03\u6574\u3002Meeta \u5c06\u5176\u89c6\u4e3a\u4e00\u79cd\u91cd\u8981\u7684\u5b89\u5168\u4fdd\u969c\u3002Jason Hemingway \u8865\u5145\u6307\u51fa\uff0c\u5927\u591a\u6570\u4eba\u5efa\u7acb\u4fe1\u4efb\uff0c\u4f9d\u8d56\u7684\u662f\u719f\u6089\u611f\u4e0e\u903b\u8f91\u4e00\u81f4\u6027\u3002<a href=\"https:\/\/aithority.com\/natural-language\/the-future-of-ethical-ai-what-business-leaders-need-to-consider\/\">\u5f53 AI \u5de5\u5177\u4ee5\u4eba\u7c7b\u53ef\u7406\u89e3\u7684\u5f62\u5f0f\u63d0\u4f9b\u7ed3\u6784\u5316\u7684\u63a8\u7406\u8fc7\u7a0b\u65f6<\/a>\uff0c\u5176\u91c7\u7528\u7387\u4e5f\u4f1a\u968f\u4e4b\u63d0\u5347\u3002<\/p>\n\n\n\n<p>\u8d8a\u6765\u8d8a\u591a\u7684\u516c\u53f8\u6b63\u5728\u671d\u7740\u66f4\u52a0\u6e05\u6670\u7684\u6cbb\u7406\u65b9\u5411\u8fc8\u8fdb\u3002Google \u5df2\u53d1\u5e03\u5176 AI \u4f26\u7406\u51c6\u5219\uff0c\u800c\u6b27\u76df\u7684\u300aAI \u6cd5\u6848\u300b\u4e5f\u6b63\u5728\u63a8\u52a8\u6210\u5458\u56fd\u91c7\u7528\u7c7b\u4f3c\u7684\u6807\u51c6\u3002Meeta \u5bf9\u8fd9\u4e9b\u6846\u67b6\u6301\u79ef\u6781\u770b\u6cd5\u3002\u5979\u8ba4\u4e3a\uff0c\u4fe1\u4efb\u5e76\u975e\u901a\u8fc7\u54c1\u724c\u627f\u8bfa\u83b7\u5f97\uff0c\u800c\u662f\u901a\u8fc7\u900f\u660e\u6027\u9010\u6b65\u8d62\u5f97\u3002<\/p>\n\n\n\n<p>\u5979\u8fd8\u5f3a\u8c03\u4e86\u6587\u5316\u6821\u51c6\u7684\u91cd\u8981\u6027\u3002AI \u6a21\u578b\u9700\u8981\u8fdb\u884c\u672c\u5730\u5316\u8c03\u6574\u3002\u8fd9\u5305\u62ec\u6839\u636e\u4e0d\u540c\u6587\u5316\u80cc\u666f\u5bf9\u63d0\u793a\u8bcd\u8fdb\u884c\u8c03\u6574\u3001\u5bf9\u5185\u5bb9\u8fdb\u884c\u5ba1\u6838\u4e0e\u7ba1\u7406\uff0c\u5e76\u7531\u6bcd\u8bed\u4eba\u58eb\u5bf9\u8f93\u51fa\u7ed3\u679c\u8fdb\u884c\u590d\u6838\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u4fe1\u4efb\u4e0e\u97e7\u6027-\u5f80\u5f80\u662f\u5728\u4e0d\u786e\u5b9a\u6027\u4e2d\u88ab\u5851\u9020\u7684\"><span class=\"ez-toc-section\" id=\"%e4%bf%a1%e4%bb%bb%e4%b8%8e%e9%9f%a7%e6%80%a7%ef%bc%8c%e5%be%80%e5%be%80%e6%98%af%e5%9c%a8%e4%b8%8d%e7%a1%ae%e5%ae%9a%e6%80%a7%e4%b8%ad%e8%a2%ab%e5%a1%91%e9%80%a0%e7%9a%84%e3%80%82\"><\/span><strong>\u4fe1\u4efb\u4e0e\u97e7\u6027\uff0c\u5f80\u5f80\u662f\u5728\u4e0d\u786e\u5b9a\u6027\u4e2d\u88ab\u5851\u9020\u7684\u3002<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/phrase.com\/podcast\/episode\/brian-klaas-chaos-theory-resilience-ai-leadership\/\">\u7cfb\u7edf\u97e7\u6027\u9886\u57df\u4e13\u5bb6 Brian Klaas \u6307\u51fa<\/a>\uff0c\u90a3\u4e9b\u80fd\u591f\u6709\u6548\u5e94\u5bf9\u6df7\u4e71\u7684\u7ec4\u7ec7\uff0c\u5f80\u5f80\u63a5\u53d7\u4e00\u4e2a\u73b0\u5b9e\uff1a\u63a7\u5236\u672c\u8eab\u662f\u6709\u9650\u7684\u3002\u4ed6\u5728\u5176\u8457\u4f5c<em>\u300aFluke\u300b<\/em>\u4e2d\u6307\u51fa\uff0c\u56e2\u961f\u5185\u90e8\u7684\u4fe1\u4efb\u80fd\u591f\u4f7f\u7ec4\u7ec7\u5728\u4e0d\u65ad\u8c03\u6574\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4f9d\u7136\u4fdd\u6301\u6574\u4f53\u7684\u4e00\u81f4\u6027\u4e0e\u534f\u540c\u3002<\/p>\n\n\n\n<p>\u4ed6\u5c06\u4f18\u5316\u4e0e\u8010\u4e45\u6027\u8fdb\u884c\u5bf9\u6bd4\u3002\u8fc7\u5ea6\u4f18\u5316\u7684\u7cfb\u7edf\u5728\u9ad8\u538b\u6216\u51b2\u51fb\u4e0b\u5f80\u5f80\u66f4\u5bb9\u6613\u5931\u6548\uff0c\u56e0\u4e3a\u5b83\u4eec\u7f3a\u4e4f\u5fc5\u8981\u7684\u5197\u4f59\u3002\u4ed6\u4e3e\u7684\u4f8b\u5b50\u662f\u201c\u957f\u8d50\u53f7\u201d\uff08Ever Given\uff09<a href=\"https:\/\/www.bbc.co.uk\/news\/world-middle-east-56588496#:~:text=Egypt%20has%20begun%20a%20formal,ft)%20of%20mud%20and%20sand.\" target=\"_blank\" rel=\"noreferrer noopener\"> \u2014 \u8fd9\u8258\u8d27\u8f6e\u66fe\u5835\u585e\u82cf\u4f0a\u58eb\u8fd0\u6cb3\uff0c\u5bfc\u81f4\u5168\u7403\u8d38\u6613\u4e00\u5ea6\u9677\u5165\u4e25\u91cd\u4e2d\u65ad\u3002<\/a>\u201c\u4e00\u8258\u8239\uff0c\u6405\u4e71\u4e86\u6574\u4e2a\u4f53\u7cfb\u3002\u201dBrian \u7528\u8fd9\u4e00\u6848\u4f8b\u63ed\u793a\uff1a\u5f53\u7cfb\u7edf\u88ab\u8fc7\u5ea6\u4f18\u5316\uff0c\u770b\u4f3c\u987a\u7545\uff0c\u5b9e\u5219\u66f4\u5bb9\u6613\u5728\u538b\u529b\u4e0b\u66b4\u9732\u81f4\u547d\u5f31\u70b9\u3002\u4ed6\u7684\u5efa\u8bae\u662f\u4fdd\u6301\u7075\u6d3b\u6027\uff0c\u5373\u4f7f\u8fd9\u4f1a\u727a\u7272\u4e00\u4e9b\u6548\u7387\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" controls src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/Brian-Klaas-Live-Video-2_V5-2.mov\"><\/video><\/figure>\n\n\n\n<p>\u97e7\u6027\u4e5f\u53d6\u51b3\u4e8e\u4e60\u60ef\u3002\u9f13\u52b1\u56e2\u961f\u63a2\u7d22\u65b0\u65b9\u6cd5\u3001\u53ca\u65f6\u590d\u76d8\u5e76\u4fee\u6b63\u8def\u5f84\uff0c\u6709\u52a9\u4e8e\u5728\u4e0d\u786e\u5b9a\u60c5\u5883\u4e0b\u5b9e\u73b0\u66f4\u654f\u6377\u7684\u5e94\u5bf9\u3002Brian \u5f15\u7528\u4e86\u4f26\u6566\u5730\u94c1\u7f62\u5de5\u7684\u6848\u4f8b\uff0c\u4ed6\u6307\u51fa\u5728\u7a81\u53d1\u4e2d\u65ad\u4e2d\u8fdb\u884c\u8def\u5f84\u63a2\u7d22\uff0c\u53cd\u800c\u80fd\u5e2e\u52a9\u7cfb\u7edf\u53d1\u73b0\u539f\u672c\u88ab\u5ffd\u89c6\u7684\u53ef\u80fd\u6027\u3002\u5927\u7ea6\u6709 5% \u7684\u4eba\u627e\u5230\u4e86\u66f4\u4f18\u7684\u51fa\u884c\u65b9\u6848\uff0c\u5e76\u5728\u4e4b\u540e\u6301\u7eed\u6cbf\u7528\u3002\u3002\u5982\u679c\u6ca1\u6709\u8fd9\u6b21\u4e2d\u65ad\uff0c\u8fd9\u6837\u7684\u7ed3\u679c\u672c\u4e0d\u4f1a\u53d1\u751f\u3002\u540c\u6837\u7684\u903b\u8f91\u4e5f\u9002\u7528\u4e8e\u4f01\u4e1a\u3002\u5728\u4f4e\u98ce\u9669\u60c5\u5883\u4e0b\u8fdb\u884c\u5e38\u6001\u5316\u7684\u8c03\u6574\u4e0e\u9002\u5e94\uff0c\u6709\u52a9\u4e8e\u5728\u73af\u5883\u53d8\u5316\u65f6\u663e\u8457\u63d0\u5347\u54cd\u5e94\u80fd\u529b\u3002<\/p>\n\n\n\n<p>\u5185\u90e8\u4fe1\u4efb\u5728\u5176\u4e2d\u53d1\u6325\u7740\u5173\u952e\u4f5c\u7528\u3002\u5fae\u8f6f\u5728 2023 \u5e74\u5f00\u5c55\u7684\u4e00\u9879<a href=\"https:\/\/techcommunity.microsoft.com\/blog\/inspirationgallery\/uncovering-resilience-measuring-organizational-networks-during-crisis\/3841265\" target=\"_blank\" rel=\"noreferrer noopener\">\u7ec4\u7ec7\u7f51\u7edc\u5206\u6790<\/a>\u53d1\u73b0\uff0c\u516c\u53f8\u5728\u5411\u8fdc\u7a0b\u529e\u516c\u6a21\u5f0f\u7a81\u7136\u8f6c\u53d8\u65f6\u6240\u5c55\u73b0\u51fa\u7684\u97e7\u6027\uff0c\u5e76\u975e\u6e90\u81ea\u57fa\u7840\u8bbe\u65bd\u6216\u65e2\u5b9a\u7684\u6b63\u5f0f\u89c4\u5212\uff0c\u800c\u662f\u6765\u81ea\u8de8\u56e2\u961f\u3001\u4ee5\u4fe1\u4efb\u4e3a\u57fa\u7840\u7684\u8fde\u63a5\u5173\u7cfb\u3002&nbsp;<\/p>\n\n\n\n<p>\u5c3d\u7ba1\u7ecf\u5386\u4e86\u5927\u89c4\u6a21\u51b2\u51fb\uff0c62% \u7684\u5458\u5de5\u5173\u7cfb\u4f9d\u7136\u4fdd\u6301\u7a33\u5b9a\uff0c\u53e6\u6709 14% \u7684\u65b0\u8de8\u56e2\u961f\u8fde\u63a5\u5f97\u4ee5\u5efa\u7acb\u3002\u8fd9\u8868\u660e\uff0c\u5f53\u5458\u5de5\u5f7c\u6b64\u4fe1\u4efb\u3001\u5e76\u4fe1\u4efb\u9886\u5bfc\u5c42\u65f6\uff0c\u4e2a\u4f53\u80fd\u591f\u66f4\u81ea\u4e3b\u3001\u66f4\u5177\u9002\u5e94\u6027\u5730\u884c\u52a8\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5728\u4f4e\u4fe1\u4efb\u73af\u5883\u4e2d\uff0c\u7ec4\u7ec7\u5f80\u5f80\u51fa\u73b0\u72b9\u8c6b\u4e0d\u51b3\u548c\u6c9f\u901a\u5931\u7075\u7684\u60c5\u51b5\uff0c\u8fd9\u8fdb\u4e00\u6b65\u5370\u8bc1\u4e86\uff1a\u7ec4\u7ec7\u7684\u51c6\u5907\u5ea6\uff0c\u4e0d\u4ec5\u53d6\u51b3\u4e8e\u7cfb\u7edf\u6216\u8bbe\u5907\uff0c\u66f4\u53d6\u51b3\u4e8e\u793e\u4f1a\u8d44\u672c\u7684\u79ef\u7d2f\u3002<br><\/p>\n\n\n\n<p>Brain \u6307\u51fa\uff0c\u8fd9\u5e76\u975e\u4e00\u4e2a\u65b0\u73b0\u8c61\uff0c\u4ed6\u63d0\u52302018\u5e74<a href=\"https:\/\/cei.sonoma.edu\/role-trust-organizational-resilience#:~:text=influence%20your%20perception%20of%20preparedness,survive%20and%20thrive%20in%20the\" target=\"_blank\" rel=\"noreferrer noopener\">\u52a0\u5dde\u9152\u5e84\u7684\u4e00\u9879\u7814\u7a76<\/a>\u53d1\u73b0\uff0c\u707e\u5bb3\u5e94\u5bf9\u51c6\u5907\u5ea6\u7684\u6700\u5f3a\u9884\u6d4b\u56e0\u7d20\uff0c\u5e76\u975e\u8bbe\u5907\u6216\u89c4\u5212\uff0c\u800c\u662f\u7ec4\u7ec7\u5185\u90e8\u7684\u4fe1\u4efb\u6c34\u5e73\u3002\u5f53\u4eba\u4eec\u4fe1\u4efb\u9886\u5bfc\u3001\u4e5f\u5f7c\u6b64\u4fe1\u4efb\u65f6\uff0c\u4ed6\u4eec\u4f1a\u66f4\u6709\u81ea\u4e3b\u6027\uff0c\u6562\u4e8e\u4e3b\u52a8\u884c\u52a8\u3002\u800c\u5728\u4fe1\u4efb\u5ea6\u8f83\u4f4e\u7684\u73af\u5883\u4e2d\uff0c\u4eba\u4eec\u5f80\u5f80\u72b9\u8c6b\u4e0d\u524d\u3002<\/p>\n\n\n\n<p>Brain \u5efa\u8bae\u91c7\u7528\u4ee5\u6e05\u6670\u5ea6\u548c\u5171\u540c\u4f7f\u547d\u611f\u4e3a\u6838\u5fc3\u7684\u9886\u5bfc\u65b9\u5f0f\u3002\u76f8\u6bd4\u4e8b\u65e0\u5de8\u7ec6\u7684\u5fae\u89c2\u7ba1\u7406\uff0c\u8d4b\u80fd\u56e2\u961f\u3001\u63a8\u52a8\u5206\u5e03\u5f0f\u51b3\u7b56\u5f80\u5f80\u66f4\u6709\u6548\uff0c\u4e5f\u66f4\u80fd\u6fc0\u53d1\u7ec4\u7ec7\u7684\u6d3b\u529b\u4e0e\u521b\u9020\u529b\u3002<a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/email\/genz\/2024\/10\/2024-10-22b.html#:~:text=Businesses%20that%20play%20fast%20and,the%20research%20on%20digital%20trust\" target=\"_blank\" rel=\"noreferrer noopener\">\u9ea6\u80af\u9521\u6307\u51fa<\/a>\uff0c\u5982\u679c\u4e00\u5bb6\u516c\u53f8\u7684\u5458\u5de5\u90fd\u4e0d\u4fe1\u4efb\u5b83\uff0c\u5ba2\u6237\u4e5f\u5f88\u96be\u5bf9\u8fd9\u5bb6\u516c\u53f8\u4ea7\u751f\u4fe1\u4efb\u3002\u8fd9\u4f1a\u5bf9\u54c1\u724c\u97e7\u6027\u4ea7\u751f\u5f71\u54cd\u3002\u4e00\u65e6\u4f01\u4e1a\u5931\u53bb\u5185\u90e8\u4fe1\u4efb\uff0c\u5f80\u5f80\u5f88\u5feb\u5c31\u4f1a\u5728\u5916\u90e8\u58f0\u8a89\u4e0a\u906d\u9047\u6311\u6218\uff0c\u5f71\u54cd\u54c1\u724c\u5f62\u8c61\u548c\u5e02\u573a\u8ba4\u53ef\u5ea6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u5c06\u8fde\u63a5\u529b\u4f5c\u4e3a\u4e00\u9879\u5173\u952e\u5546\u4e1a\u6307\u6807\"><span class=\"ez-toc-section\" id=\"%e5%b0%86%e8%bf%9e%e6%8e%a5%e5%8a%9b%e4%bd%9c%e4%b8%ba%e4%b8%80%e9%a1%b9%e5%85%b3%e9%94%ae%e5%95%86%e4%b8%9a%e6%8c%87%e6%a0%87\"><\/span><strong>\u5c06\u8fde\u63a5\u529b\u4f5c\u4e3a\u4e00\u9879\u5173\u952e\u5546\u4e1a\u6307\u6807<\/strong><span 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noopener\">\u6210\u529f\u8d8a\u6765\u8d8a\u4f9d\u8d56\u4e8e\u6587\u5316\u654f\u611f\u5ea6<\/a>\uff0c\u4ee5\u53ca\u4e0e\u53d7\u4f17\u671f\u671b\u4e4b\u95f4\u53ef\u8861\u91cf\u7684\u4e00\u81f4\u6027\u3002\u8bc4\u4f30\u4e00\u573a\u8425\u9500\u6d3b\u52a8\u662f\u5426\u6210\u529f\uff0c\u5173\u952e\u5728\u4e8e\uff1a\u4eba\u4eec\u662f\u5426\u771f\u7684\u76f8\u4fe1\u8fd9\u4e2a\u54c1\u724c\u201c\u61c2\u4ed6\u4eec\u201d\u3002<\/li>\n\n\n\n<li>\u5728\u4ea7\u54c1\u6218\u7565\u4e2d\uff0c\u8fdb\u5c55\u662f\u7531\u5ba2\u6237\u7559\u5b58\u7387\u4ee5\u53ca\u7528\u6237\u53cd\u9988\u88ab\u6709\u6548\u5438\u7eb3\u548c\u843d\u5b9e\u7684\u7a0b\u5ea6\u6765\u5b9a\u4e49\u3002\u65b0\u529f\u80fd\u7684\u91c7\u7528\u548c\u7528\u6237\u6ee1\u610f\u5ea6\u901a\u5e38\u53cd\u6620\u4e86\u503e\u542c\u673a\u5236\u7684\u8d28\u91cf\u3002<\/li>\n\n\n\n<li>\u5728\u6280\u672f\u9886\u57df\uff0c\u8bbe\u8ba1\u8bc4\u5ba1\u8d8a\u6765\u8d8a\u591a\u5730\u5305\u62ec\u5bf9\u900f\u660e\u5ea6\u3001\u9690\u79c1\u548c\u7528\u6237\u63a7\u5236\u7684\u8bc4\u4f30\u3002\u8fd9\u4e9b\u56e0\u7d20\u4f1a\u4e0e\u4f20\u7edf\u7684\u6027\u80fd\u6307\u6807\u4e00\u540c\u88ab\u8ddf\u8e2a\u548c\u8bc4\u4f30\u3002<\/li>\n\n\n\n<li>\u5728\u9886\u5bfc\u529b\u5c42\u9762\uff0c\u56e2\u961f\u5185\u90e8\u7684\u4fe1\u4efb\u72b6\u51b5\u901a\u5e38\u901a\u8fc7\u5458\u5de5\u656c\u4e1a\u5ea6\u8c03\u67e5\u4ee5\u53ca\u53d8\u9769\u5468\u671f\u4e2d\u56e2\u961f\u7684\u54cd\u5e94\u901f\u5ea6\u6765\u6301\u7eed\u76d1\u6d4b\u3002\u6c9f\u901a\u673a\u5236\u5065\u5eb7\u7684\u7ec4\u7ec7\uff0c\u5f80\u5f80\u5728\u9762\u5bf9\u5916\u90e8\u51b2\u51fb\u65f6\u8868\u73b0\u51fa\u66f4\u5f3a\u7684\u97e7\u6027\u548c\u7a33\u5b9a\u6027\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u8fde\u63a5\u5e76\u4e0d\u662f\u4e00\u4e2a\u8425\u9500\u5671\u5934\u3002\u5b83\u662f\u4e00\u9879\u53ef\u8861\u91cf\u7684\u6838\u5fc3\u8981\u7d20\uff0c\u51b3\u5b9a\u7740\u4f01\u4e1a\u5982\u4f55\u8d62\u5f97\u6ce8\u610f\u529b\u3001\u7559\u4f4f\u6ce8\u610f\u529b\uff0c\u4ee5\u53ca\u5728\u4e0d\u786e\u5b9a\u73af\u5883\u4e2d\u5982\u4f55\u8fd0\u8f6c\u4e0e\u5e94\u5bf9\u3002\u5c06\u8fde\u63a5\u771f\u6b63\u5f53\u4f5c\u4e00\u9879\u7ecf\u8425\u6307\u6807\u6765\u5bf9\u5f85\u7684\u4f01\u4e1a\uff0c\u5f80\u5f80\u80fd\u591f\u505a\u51fa\u66f4\u4f18\u7684\u51b3\u7b56\uff0c\u4e5f\u66f4\u5bb9\u6613\u7559\u4f4f\u5ba2\u6237\u3002\u672a\u6765\u5341\u5e74\u91cc\uff0c\u771f\u6b63\u5177\u5907\u957f\u671f\u7ade\u4e89\u529b\u7684\u4f01\u4e1a\uff0c\u5f88\u53ef\u80fd\u6b63\u662f\u90a3\u4e9b\u80fd\u591f\u6301\u7eed\u7ef4\u7cfb\u8fd9\u79cd\u8fde\u63a5\u529b\u7684\u516c\u53f8\u3002<\/p>\n\n\n\n<div class=\"wp-block-group has-purple-30-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-jll-\u7684-lorena-morales-\u8c08\u8bba\u5982\u4f55\u6452\u5f03\u65e7\u6709\u89c2\u5ff5-\u5b9e\u73b0\u534f\u540c-\u4ee5\u53ca\u5168\u7403\u589e\u957f\u4e2d\u7684\u4eba\u6027\u56e0\u7d20\"><span class=\"ez-toc-section\" id=\"jll-%e7%9a%84-lorena-morales-%e8%b0%88%e8%ae%ba%e5%a6%82%e4%bd%95%e6%91%92%e5%bc%83%e6%97%a7%e6%9c%89%e8%a7%82%e5%bf%b5%e3%80%81%e5%ae%9e%e7%8e%b0%e5%8d%8f%e5%90%8c%ef%bc%8c%e4%bb%a5%e5%8f%8a%e5%85%a8%e7%90%83%e5%a2%9e%e9%95%bf%e4%b8%ad%e7%9a%84%e4%ba%ba%e6%80%a7%e5%9b%a0%e7%b4%a0\"><\/span>JLL \u7684 Lorena Morales \u8c08\u8bba\u5982\u4f55\u6452\u5f03\u65e7\u6709\u89c2\u5ff5\u3001\u5b9e\u73b0\u534f\u540c\uff0c\u4ee5\u53ca\u5168\u7403\u589e\u957f\u4e2d\u7684\u4eba\u6027\u56e0\u7d20<strong>.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>JLL \u5168\u7403\u6570\u5b57\u8425\u9500\u6536\u5165\u8fd0\u8425\u603b\u76d1 Lorena Morales \u5206\u4eab\u4e86\u5979\u7684\u5b9e\u8df5\u7ecf\u9a8c\uff1a\u901a\u8fc7\u4e3b\u52a8\u6253\u7834\u65e7\u6709\u6253\u6cd5\u3001\u56f4\u7ed5\u4fe1\u4efb\u63a8\u52a8\u56e2\u961f\u534f\u540c\uff0c\u5e76\u5c06 AI \u89c6\u4e3a\u8d4b\u80fd\u5de5\u5177\u800c\u975e\u66ff\u4ee3\u8005\uff0c\u5979\u6210\u529f\u4ee5\u66f4\u6709\u4f7f\u547d\u611f\u4e0e\u7cbe\u51c6\u5ea6\u6269\u5c55\u4e86\u5168\u7403\u8425\u9500\u8fd0\u8425\u4f53\u7cfb\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/blog\/posts\/in-other-words-lorena-morales-jll-unlearning-to-scale\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e86\u89e3\u66f4\u591a<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/YT-Thumbnail-Template-4-1024x576.jpg\" alt=\"\" class=\"wp-image-131817\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/YT-Thumbnail-Template-4-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/YT-Thumbnail-Template-4-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/YT-Thumbnail-Template-4-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/YT-Thumbnail-Template-4-1536x864.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/10\/YT-Thumbnail-Template-4.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u5185\u5bb9\u9ad8\u5ea6\u9971\u548c\u7684\u4e16\u754c\u91cc\uff0c\u771f\u6b63\u4ea7\u751f\u5f71\u54cd\u529b\u7684\u4e0d\u662f\u6570\u91cf\uff0c\u800c\u662f\u8fde\u63a5\u3002\u90a3\u4e9b\u5728\u56e2\u961f\u4e0e\u5e02\u573a\u4e4b\u95f4\u540c\u65f6\u5b9e\u73b0\u771f\u5b9e\u611f\u3001\u6587\u5316\u7406\u89e3\u529b\u4e0e\u4fe1\u4efb\u5bf9\u9f50\u7684\u4f01\u4e1a\uff0c\u6b63\u5728\u6253\u9020\u66f4\u5177\u97e7\u6027\u7684\u54c1\u724c\u3002\u4ece\u8425\u9500\u5230 AI 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