{"id":136787,"date":"2025-12-16T10:24:01","date_gmt":"2025-12-16T09:24:01","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e4%bf%a1%e4%bb%bb%e6%96%b9%e7%a8%8b%e5%bc%8f%ef%bc%9a%e5%a6%82%e6%9e%9c%e8%a1%a8%e8%be%be%e6%96%b9%e5%bc%8f%e4%b8%8d%e5%83%8f%e4%bb%96%e4%bb%ac%e4%b8%80%e6%a0%b7%ef%bc%8c%e5%ae%a2%e6%88%b7%e5%b0%b1\/"},"modified":"2026-03-09T09:10:40","modified_gmt":"2026-03-09T08:10:40","slug":"the-trust-equation-why-customers-engage-with-brands-that-sound-local","status":"publish","type":"post","link":"https:\/\/phrase.com\/zh\/blog\/posts\/the-trust-equation-why-customers-engage-with-brands-that-sound-local\/","title":{"rendered":"\u4fe1\u4efb\u65b9\u7a0b\uff1a\u4e3a\u4ec0\u4e48\u54c1\u724c\u5982\u679c\u4e0d\u50cf\u201c\u81ea\u5df1\u4eba\u201d\uff0c\u5ba2\u6237\u5c31\u4e0d\u4f1a\u4e70\u5355"},"content":{"rendered":"\n<p>\u201c\u5192\u9669\u3002\u201d<br>\u201c\u81ea\u7531\u3002\u201d<br>\u201c\u968f\u65f6\u968f\u5730\u5de5\u4f5c\u3002\u201d<\/p>\n\n\n\n<p>\u6587\u5b57\uff0c\u672c\u8eab\u5c31\u662f\u4e3a\u4e86\u89e6\u52a8\u4eba\u5fc3\uff0c\u5bf9\u5417\uff1f<\/p>\n\n\n\n<p>\u8fd9\u51e0\u53e5\u6587\u6848\uff0c\u51fa\u81ea\u82f9\u679c\u6700\u65b0\u77ed\u7247<a href=\"https:\/\/adage.com\/video\/the-underdogs-ooo-out-of-office-apple-at-work\/\"><em>\u300aThe Underdogs\uff1a Out of Office\u300b\uff0c<\/em><\/a>\u4e00\u90e8\u8bbe\u5b9a\u5728\u6cf0\u56fd\u7684\u77ed\u7247\uff0c\u65e8\u5728\u5e86\u795d\u8de8\u6587\u5316\u7684\u521b\u9020\u529b\u3002\u95ee\u9898\u5728\u4e8e\uff0c\u5b83\u628a\u6cf0\u56fd\u63cf\u7ed8\u6210\u4e86\u4e00\u4e2a\u5145\u6ee1\u5c18\u571f\u8857\u9053\u3001\u62e5\u6324\u5e02\u573a\u3001\u8272\u5f69\u6591\u6593\u5374\u7f3a\u4e4f\u7075\u9b42\u7684\u6728\u5236\u5e97\u5c4b\u7684\u7f8e\u5b66\u80cc\u666f\u677f\u3002\u5728\u82f9\u679c\u773c\u4e2d\u7684\u666e\u4e16\u4e50\u89c2\uff0c\u5bf9\u8bb8\u591a\u6cf0\u56fd\u4eba\u800c\u8a00\uff0c\u66f4\u50cf\u662f\u4e00\u573a\u7528\u672c\u5730\u6587\u5316\u5145\u5f53\u5e03\u666f\u7684\u897f\u65b9\u5546\u52a1\u4e4b\u65c5\u3002<\/p>\n\n\n\n<p>\u77ed\u77ed\u51e0\u5c0f\u65f6\u5185\uff0c\u6cf0\u56fd\u89c2\u4f17\u7eb7\u7eb7\u53d1\u58f0\uff0c\u6279\u8bc4\u77ed\u7247\u4e2d\u7684\u523b\u677f\u5370\u8c61\u3002\u6cf0\u56fd\u653f\u5e9c\u751a\u81f3\u4eb2\u81ea\u4e0b\u573a\uff0c\u76f4\u8a00\u8fd9\u5219\u5e7f\u544a&#8221;\u7f3a\u4e4f\u6587\u5316\u654f\u611f&#8221;\u3002\u6700\u7ec8\uff0c\u82f9\u679c\u64a4\u4e0b\u5f71\u7247\u5e76\u516c\u5f00\u81f4\u6b49\u3002<\/p>\n\n\n\n<p>\u8fd9\u5e76\u4e0d\u662f\u521b\u9020\u529b\u6216\u5236\u4f5c\u6c34\u51c6\u7684\u95ee\u9898\u3002\u8fd9\u662f\u4e00\u6b21\u5171\u60c5\u7684\u5931\u8d25\u3002\u81ea\u7531\u548c\u7075\u6d3b\u7684\u54c1\u724c\u4fe1\u606f\u672c\u8eab\u5e76\u65e0\u4e0d\u59a5\uff0c\u4f46<em>&#8220;\u8bf4\u8bdd\u7684\u65b9\u5f0f&#8221;<\/em>\u9519\u4e86\u3002\u89c2\u4f17\u5728\u7247\u4e2d\u542c\u4e0d\u5230\u81ea\u5df1\u7684\u58f0\u97f3\u3002\u800c\u8fd9\u79cd\u8c03\u6027\u7684\u9519\u4f4d\uff0c\u8db3\u4ee5\u8ba9\u4fe1\u4efb\u5728\u4e00\u591c\u4e4b\u95f4\u74e6\u89e3\u3002<\/p>\n\n\n\n<p>\u6587\u5316\u878d\u901a\u80fd\u529b\u5982\u4eca\u5df2\u6210\u4e3a\u4e00\u9879\u5546\u4e1a\u521a\u9700\u3002\u800c AI\uff0c\u6b63\u5728\u8ba9&#8221;\u72af\u9519&#8221;\u7684\u4ee3\u4ef7\u53d8\u5f97\u524d\u6240\u672a\u6709\u7684\u9ad8\u6602\u3002<\/p>\n\n\n\n<p>\u5728\u5168\u7403\u5e02\u573a\u4e2d\uff0c\u4fe1\u4efb\u4ece\u6765\u4e0d\u662f\u4e00\u52b3\u6c38\u9038\u7684\u3002\u4f60\u5fc5\u987b\u4e00\u6b21\u6b21\u5728\u8bed\u8a00\u4e2d\uff0c\u8bc1\u660e\u81ea\u5df1\u503c\u5f97\u88ab\u4fe1\u4efb\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/the-trust-equation-why-customers-engage-with-brands-that-sound-local\/#%e4%bf%a1%e4%bb%bb%e6%98%af%e4%b8%80%e7%a7%8d%e6%9c%ac%e5%9c%b0%e7%8e%b0%e8%b1%a1\" >\u4fe1\u4efb\u662f\u4e00\u79cd\u672c\u5730\u73b0\u8c61<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/the-trust-equation-why-customers-engage-with-brands-that-sound-local\/#%e5%bd%93%e4%bf%a1%e6%81%af%e4%b8%8e%e6%97%b6%e4%bb%a3%e6%93%a6%e8%82%a9%e8%80%8c%e8%bf%87\" >\u5f53\u4fe1\u606f\u4e0e\u65f6\u4ee3\u64e6\u80a9\u800c\u8fc7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/the-trust-equation-why-customers-engage-with-brands-that-sound-local\/#%e4%bb%8e%e6%96%87%e5%8c%96%e6%b4%9e%e5%af%9f%e5%88%b0%e5%95%86%e4%b8%9a%e5%bd%b1%e5%93%8d\" >\u4ece\u6587\u5316\u6d1e\u5bdf\u5230\u5546\u4e1a\u5f71\u54cd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/the-trust-equation-why-customers-engage-with-brands-that-sound-local\/#%e5%b0%86%e6%8a%80%e6%9c%af%e4%b8%8e%e6%96%87%e5%8c%96%e5%85%b1%e6%83%85%e7%9b%b8%e7%bb%93%e5%90%88\" >\u5c06\u6280\u672f\u4e0e\u6587\u5316\u5171\u60c5\u76f8\u7ed3\u5408<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/the-trust-equation-why-customers-engage-with-brands-that-sound-local\/#%e5%9c%a8%e4%bf%9d%e6%8c%81%e4%b8%80%e8%87%b4%e6%80%a7%e7%9a%84%e5%90%8c%e6%97%b6%e9%81%bf%e5%85%8d%e5%8d%83%e7%af%87%e4%b8%80%e5%be%8b\" >\u5728\u4fdd\u6301\u4e00\u81f4\u6027\u7684\u540c\u65f6\u907f\u514d\u5343\u7bc7\u4e00\u5f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/the-trust-equation-why-customers-engage-with-brands-that-sound-local\/#%e5%9c%a8%e7%9c%9f%e5%ae%9e%e8%af%ad%e5%a2%83%e4%b8%ad%e9%aa%8c%e8%af%81%e4%bf%a1%e4%bb%bb\" >\u5728\u771f\u5b9e\u8bed\u5883\u4e2d\u9a8c\u8bc1\u4fe1\u4efb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/the-trust-equation-why-customers-engage-with-brands-that-sound-local\/#%e5%93%81%e7%89%8c%e5%a6%82%e4%bd%95%e9%80%9a%e8%bf%87-phrase%ef%bc%8c%e6%9e%84%e5%bb%ba%e4%bf%a1%e4%bb%bb%e4%b8%8e%e7%9c%9f%e5%ae%9e%e6%84%9f\" >\u54c1\u724c\u5982\u4f55\u901a\u8fc7 Phrase\uff0c\u6784\u5efa\u4fe1\u4efb\u4e0e\u771f\u5b9e\u611f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/the-trust-equation-why-customers-engage-with-brands-that-sound-local\/#%e4%bf%a1%e4%bb%bb%ef%bc%8c%e6%97%a2%e8%b5%a2%e5%be%97%e4%ba%8e%e8%a1%8c%ef%bc%8c%e4%b9%9f%e6%b5%81%e9%9c%b2%e4%ba%8e%e8%a8%80%e3%80%82\" >\u4fe1\u4efb\uff0c\u65e2\u8d62\u5f97\u4e8e\u884c\uff0c\u4e5f\u6d41\u9732\u4e8e\u8a00\u3002<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/the-trust-equation-why-customers-engage-with-brands-that-sound-local\/#%e4%b8%ba%e4%bd%95%e5%ae%a2%e6%88%b7%e8%bf%9e%e6%8e%a5%ef%bc%8c%e6%98%af%e8%a2%ab%e4%bd%8e%e4%bc%b0%e7%9a%84%e5%a2%9e%e9%95%bf%e6%8c%87%e6%a0%87\" >\u4e3a\u4f55\u5ba2\u6237\u8fde\u63a5\uff0c\u662f\u88ab\u4f4e\u4f30\u7684\u589e\u957f\u6307\u6807<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\" id=\"h-trust-is-a-local-phenomenon\"><span class=\"ez-toc-section\" id=\"%e4%bf%a1%e4%bb%bb%e6%98%af%e4%b8%80%e7%a7%8d%e6%9c%ac%e5%9c%b0%e7%8e%b0%e8%b1%a1\"><\/span><strong>\u4fe1\u4efb\u662f\u4e00\u79cd\u672c\u5730\u73b0\u8c61<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6bcf\u4e00\u4e2a\u56fd\u9645\u54c1\u724c\uff0c\u5982\u4eca\u90fd\u9762\u4e34\u7740\u4e00\u4e2a\u6096\u8bba\uff1a\u53d7\u4f17\u8d8a\u5e9e\u5927\uff0c\u4fe1\u606f\u5374\u8981\u8d8a\u663e\u79c1\u4eba\u5316\u3002<\/p>\n\n\n\n<p>\u5ba2\u6237\u4fe1\u4efb\u5efa\u7acb\u5728\u719f\u6089\u611f\u4e4b\u4e0a\uff0c\u800c\u975e\u5f71\u54cd\u529b\u3002\u4fe1\u4efb\u7684\u751f\u957f\uff0c\u6e90\u4e8e\u4e00\u4e2a\u54c1\u724c\u80fd\u5426\u5728\u5bf9\u7684\u8bed\u5883\u91cc\uff0c\u8bf4\u51fa\u5bf9\u7684\u8bdd \u2014\u2014 \u5f53\u5b83\u7684\u8bed\u6c14\u3001\u8282\u594f\u3001\u63aa\u8f9e\uff0c\u542c\u8d77\u6765\u50cf\u662f\u8fd9\u7247\u571f\u5730\u4e0a\u81ea\u7136\u751f\u957f\u51fa\u7684\u58f0\u97f3\u3002<\/p>\n\n\n\n<p>\u6700\u65b0\u6570\u636e\u663e\u793a\uff0c\u8fd9\u79cd\u8054\u7cfb\u6108\u53d1\u51f8\u663e\u3002<a href=\"https:\/\/www.edelman.com\/index.php\/trust\/2025\/trust-barometer\/special-report-brands\">\u300a<em>\u7231\u5fb7\u66fc2025\u5e74\u5ea6\u300aTrust Barometer\u300b<\/em><\/a>\u663e\u793a<strong>73%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u5f53\u4e00\u4e2a\u54c1\u724c\u80fd\u771f\u5b9e\u6620\u7167\u5f53\u4e0b\u6587\u5316\u65f6\uff0c\u4ed6\u4eec\u5bf9\u5b83\u7684\u4fe1\u4efb\u4f1a\u663e\u8457\u63d0\u5347<\/strong>\uff1b\u800c\u4e14<strong>\u66f4\u670980%\u7684\u4eba\u5766\u8a00\uff0c\u4ed6\u4eec\u5bf9\u81ea\u5df1\u6240\u7528\u54c1\u724c\u7684\u4fe1\u4efb\uff0c\u5df2\u7136\u8d85\u8fc7\u4e86\u5bf9\u4f01\u4e1a\u3001\u5a92\u4f53\u4e43\u81f3\u653f\u5e9c\u7b49\u673a\u6784\u7684\u4fe1\u4efb\u3002<\/strong>\u6362\u8a00\u4e4b\uff0c\u54c1\u724c\u4fe1\u4efb\u6b63\u4e0e\u793e\u4f1a\u4fe1\u4efb\u76f4\u63a5\u5bf9\u5792\uff0c\u800c\u771f\u5b9e\u662f\u8fd9\u573a\u535a\u5f08\u4e2d\u6700\u786c\u7684\u901a\u8d27\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u5c31\u5728\u53d7\u4f17\u5bf9&#8221;\u771f\u5b9e&#8221;\u5982\u9965\u4f3c\u6e34\u7684\u5f53\u4e0b\uff0c\u5168\u7403\u5185\u5bb9\u7684\u751f\u4ea7\u901f\u5ea6\uff0c\u6b63\u4ee5\u524d\u6240\u672a\u6709\u7684\u8282\u594f\u72c2\u98d9\u3002\u4fe1\u606f\u4f20\u64ad\u7684\u901f\u5ea6<a href=\"https:\/\/hbr.org\/2023\/05\/reducing-information-overload-in-your-organization\/\">\u65e9\u5df2\u8d85\u8fc7\u4e86\u6587\u5316\u7406\u89e3\u8fd9\u4e00\u7f13\u6162\u800c\u4eba\u6027\u7684\u8fc7\u7a0b\u3002<\/a>\u968f\u7740\u5185\u5bb9\u8f93\u51fa\u7684\u901f\u5ea6\u8d8a\u5feb\uff0c\u5171\u60c5\u7684\u7a7a\u95f4\u5c31\u8d8a\u7a84\uff0c\u800c\u4fe1\u4efb\u7684\u74e6\u89e3\uff0c\u6b63\u4ece\u6b64\u5904\u5f00\u59cb\u3002\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-when-messages-miss-their-moment\"><span class=\"ez-toc-section\" id=\"%e5%bd%93%e4%bf%a1%e6%81%af%e4%b8%8e%e6%97%b6%e4%bb%a3%e6%93%a6%e8%82%a9%e8%80%8c%e8%bf%87\"><\/span><strong>\u5f53\u4fe1\u606f\u4e0e\u65f6\u4ee3\u64e6\u80a9\u800c\u8fc7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u81f3\u6b64\uff0c\u4e00\u5207\u7686\u6709\u8ff9\u53ef\u5faa\u3002<\/p>\n\n\n\n<p>\u5168\u7403\u8fde\u63a5\uff0c\u4ece\u4e0d\u53ea\u662f\u4e3a\u4e86\u89c4\u907f\u9519\u8bef\u3002\u771f\u6b63\u7684\u4ef7\u503c\u5728\u4e8e\uff0c\u8bc6\u522b\u90a3\u4e9b\u6587\u5316\u5951\u5408\u6b63\u5728\u9a71\u52a8\u53ef\u89c1\u6210\u679c\u7684\u65f6\u523b\u3002\u672c\u571f\u5316\u6700\u6210\u529f\u7684\u6848\u4f8b\uff0c\u5f80\u5f80\u662f\u90a3\u4e9b\u6700\u4e0d\u8d77\u773c\u7684\u65f6\u523b\uff0c\u54c1\u724c\u4e0d\u518d<em>\u8ffd\u6c42&#8221;\u8bf4\u5f97\u66f4\u54cd\u4eae&#8221;\uff0c<\/em>\uff0c\u800c\u662f<em>\u5b66\u4f1a\u4e86&#8221;\u8bf4\u5f97\u66f4\u8d34\u8fd1&#8221;<\/em>\u3002<\/p>\n\n\n\n<p>\u82f9\u679c\u7684\u6545\u4e8b\uff0c\u6b63\u662f\u5168\u7403\u5316\u53d9\u4e8b\u5ffd\u7565\u672c\u571f\u73b0\u5b9e\u7684\u6ce8\u811a\u3002\u4fe1\u4efb\u7684\u5d29\u584c\uff0c\u5f80\u5f80\u53ea\u5728\u4e00\u77ac\u95f4\uff0c\u56e0\u4e3a\u53d7\u4f17\u611f\u5230\u88ab\u8bef\u8bfb\u3002\u00a0<\/p>\n\n\n\n<p>Stripe \u7528\u6570\u636e\u8bc1\u660e\uff1a\u6587\u5316\u5951\u5408\uff0c\u9a71\u52a8\u53ef\u91cf\u5316\u7684\u589e\u957f\u3002<a href=\"https:\/\/stripe.com\/blog\/testing-the-conversion-impact-of-50-plus-global-payment-methods\">Stripe \u7684\u6d4b\u8bd5\u663e\u793a<\/a>\uff0c\u63a5\u5165\u672c\u5730\u652f\u4ed8\u65b9\u5f0f (\u5982\u5728\u5fb7\u56fd\u652f\u6301\u94f6\u884c\u8f6c\u8d26\u3001\u5728\u610f\u5927\u5229\u5f15\u5165\u6570\u5b57\u94b1\u5305) \u5e73\u5747\u53ef\u4f7f\u8f6c\u5316\u7387\u63d0\u53477.4%\uff0c\u6536\u5165\u589e\u957f12%\u3002\u66f4\u6709\u8bf4\u670d\u529b\u7684\u662f\uff0c<a href=\"https:\/\/stripe.com\/gb\/guides\/european-checkouts-in-2021\">15%\u7684\u53d7\u8bbf\u7528\u6237\u66fe\u56e0\u5fc3\u4eea\u7684\u652f\u4ed8\u65b9\u5f0f\u4e0d\u53ef\u7528\u800c\u653e\u5f03\u8d2d\u4e70\uff1b\u800cStripe \u7684\u5206\u6790\u8868\u660e\uff0c\u5728\u5965\u5730\u5229\u3001\u6bd4\u5229\u65f6\u3001\u5fb7\u56fd\u3001\u8377\u5170\u3001\u6ce2\u5170\u7b49\u5e02\u573a\u5f00\u901a\u672c\u5730\u4e3b\u6d41\u652f\u4ed8\u65b9\u5f0f\u540e\uff0c\u9500\u552e\u989d\u63d0\u5347\u4e8640%\u3002\u6587\u5316\u5951\u5408\uff0c\u5f80\u5f80\u59cb\u4e8e\u7ec6\u5fae\uff0c\u5374\u6210\u4e8e\u78c5\u7934\u3002\u00a0\u00a0<\/p>\n\n\n\n<p>\u5a31\u4e50\u4ea7\u4e1a\u7684\u903b\u8f91\u5982\u51fa\u4e00\u8f99\uff0c\u53ea\u662f\u6362\u4e86\u79cd\u8868\u8fbe\u3002\n\n<a href=\"https:\/\/www.csimagazine.com\/csi\/Netflix-releases-2023-viewing-data.php\">Netflix \u6570\u636e<\/a>\u663e\u793a\uff0c\u5176\u603b\u89c2\u770b\u65f6\u957f\u7684\u7ea6\u4e09\u5206\u4e4b\u4e00\u6765\u81ea\u975e\u82f1\u8bed\u5185\u5bb9\u3002\u4e3a\u987a\u5e94\u8fd9\u4e00\u8d8b\u52bf\uff0cNetflix\u5927\u5e45\u6269\u5c55\u4e86\u914d\u97f3\u4e0e\u5b57\u5e55\u9009\u9879\u3002\u7b80\u5355\u6765\u8bf4\uff1a\u8bed\u8a00\u7684\u95e8\u69db\u964d\u4f4e\u4e86\uff0c\u89c2\u770b\u7684\u610f\u613f\u5c31\u4e0a\u6765\u4e86\u3002<\/p>\n\n\n\n<p>\u5185\u5bb9\u8f93\u51fa\u6b63\u5728\u52a0\u901f\uff0c\u800c\u6587\u5316\u7406\u89e3\u5374\u4ecd\u9700\u65f6\u95f4\u3002\u4fe1\u606f\u4f20\u64ad\u7684\u589e\u957f\u901f\u5ea6\uff0c\u8fdc\u8fdc\u8d85\u8fc7\u4e86\u56e2\u961f\u5efa\u7acb\u5171\u540c\u8bed\u5883\u7684\u8282\u594f\u3002\u800c\u4fe1\u4efb\uff0c\u6b63\u662f\u5728\u8fd9\u7247\u65f6\u95f4\u5dee\u7684\u7f1d\u9699\u91cc\uff0c\u6084\u7136\u6d41\u5931\u3002<\/p>\n\n\n\n<p>\u9700\u6c42\u5df2\u7136\u660e\u6670\uff1a\u54c1\u724c\u65e2\u9700\u8981\u81ea\u52a8\u5316\u6765\u8dd1\u51fa\u901f\u5ea6\uff0c\u4e5f\u9700\u8981\u4eba\u7c7b\u7684\u6587\u5316\u5224\u65ad\u6765\u5b88\u4f4f\u610f\u4e49\u3002\u4e24\u8005\u7f3a\u4e00\u4e0d\u53ef\u3002<\/p>\n\n\n\n<p>\u4e00\u4e9b\u54c1\u724c\u9009\u62e9\u4ece\u6839\u57fa\u5165\u624b\uff0c\u5148\u642d\u5efa\u8d77\u5bf9\u7684\u6846\u67b6\uff0c\u8ba9\u672c\u5730\u6d1e\u5bdf\u80fd\u591f\u5728\u5927\u89c4\u6a21\u5185\u5bb9\u751f\u4ea7\u4e2d\u53d1\u6325\u4f5c\u7528\u3002\n\n\u8fd9\u6b63\u662f Phrase \u8fd9\u7c7b\u5e73\u53f0\u7684\u4ef7\u503c\u6240\u5728\uff1a\u4f5c\u4e3a\u6280\u672f\u57fa\u7840\u8bbe\u65bd\uff0c\u786e\u4fdd\u8bed\u8a00\u3001\u54c1\u724c\u8c03\u6027\u4e0e\u6587\u5316\u51c6\u786e\u6027\u59cb\u7ec8\u540c\u9891\u5171\u632f\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u95ee\u9898\u4ece\u6765\u4e0d\u662f\u201c\u8981\u4e0d\u8981\u672c\u5730\u5316\u201d\uff0c\u800c\u662f\u201c\u5982\u4f55\u5728\u5feb\u901f\u6269\u5f20\u4e2d\uff0c\u5b88\u4f4f\u6587\u5316\u7684\u771f\u5b9e\u201d\u3002\u800c\u8fd9\uff0c\u6b63\u662f Phrase \u53ef\u4ee5\u52a9\u529b\u4e4b\u5904\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-from-cultural-insight-to-commercial-impact\"><span class=\"ez-toc-section\" id=\"%e4%bb%8e%e6%96%87%e5%8c%96%e6%b4%9e%e5%af%9f%e5%88%b0%e5%95%86%e4%b8%9a%e5%bd%b1%e5%93%8d\"><\/span><strong>\u4ece\u6587\u5316\u6d1e\u5bdf\u5230\u5546\u4e1a\u5f71\u54cd<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6d88\u8d39\u8005\u4f1a\u672c\u80fd\u5730\u5bf9\u201c\u5177\u6709\u672c\u5730\u611f\u201d\u7684\u5185\u5bb9\u4ea7\u751f\u5171\u9e23\u3002Uberall \u548c Agility PR Solutions \u8054\u5408\u53d1\u5e03\u76842024\u5e74\u8c03\u67e5\u663e\u793a\uff1a<a href=\"https:\/\/www.agilitypr.com\/pr-news\/public-relations\/although-consumers-research-purchases-online-most-trust-local-brands-more-than-web-brands\/\"><strong>67%\u7684\u6d88\u8d39\u8005\u5bf9\u672c\u5730\u4f01\u4e1a\u7684\u4fe1\u4efb\uff0c<\/strong><\/a><strong>\u8d85\u8fc7\u7eaf\u7ebf\u4e0a\u54c1\u724c\u3002<\/strong> <\/p>\n\n\n\n<p>\u90a3\u4e9b\u771f\u6b63\u8bfb\u61c2\u6d88\u8d39\u8005\u7684\u54c1\u724c\u6df1\u77e5\uff1a\u672c\u5730\u5316\u4ece\u6765\u4e0d\u53ea\u662f\u7ffb\u8bd1\uff0c\u800c\u662f\u4e00\u573a\u4e0e\u6587\u5316\u7684\u5bf9\u8bdd\u3002<\/p>\n\n\n\n<p>\u5e7d\u9ed8\u3001\u4e60\u8bed\u548c\u60c5\u611f\u5f88\u96be\u88ab\u76f4\u63a5\u7ffb\u8bd1\u6216\u539f\u6837\u4f20\u9012\u3002\u4ece\u4e1c\u4eac\u5230\u90fd\u7075\uff0c\u989c\u8272\u3001\u624b\u52bf\u751a\u81f3\u5b57\u4f53\uff0c\u5728\u4e0d\u540c\u6587\u5316\u4e2d\u90fd\u53ef\u80fd\u6709\u5b8c\u5168\u4e0d\u540c\u7684\u542b\u4e49\u3002\u5168\u7403\u6700\u53d7\u4fe1\u8d56\u7684\u4f01\u4e1a\uff0c\u4f1a\u628a\u6587\u5316\u6d1e\u5bdf\u5f53\u4f5c\u957f\u671f\u5b9e\u8df5\uff0c\u800c\u4e0d\u662f\u8425\u9500\u6d41\u7a0b\u4e2d\u7684\u4e00\u4e2a\u73af\u8282\u3002\n\n<\/p>\n\n\n\n<p>\u8fd9\u4e00\u957f\u671f\u5b9e\u8df5\u901a\u5e38\u4ee5\u4e00\u4e2a<strong>\u6301\u7eed\u5faa\u73af\u7684\u65b9\u5f0f<\/strong>\u8fd0\u4f5c\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Listen-Localize-Validate-Learn-Iterate-1024x576.png\" alt=\"\" class=\"wp-image-130883\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Listen-Localize-Validate-Learn-Iterate-1024x576.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Listen-Localize-Validate-Learn-Iterate-300x169.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Listen-Localize-Validate-Learn-Iterate-768x432.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Listen-Localize-Validate-Learn-Iterate-1536x864.png 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/12\/Listen-Localize-Validate-Learn-Iterate.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>\u503e\u542c &gt; \u672c\u5730\u5316 &gt; \u9a8c\u8bc1 &gt; \u5b66\u4e60 &gt; \u8fed\u4ee3\u3002<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\u5b83\u4eec\u901a\u8fc7\u672c\u5730\u5ba1\u6821\u548c\u793e\u4ea4\u8046\u542c\u6765\u503e\u542c\uff0c\u5e26\u7740\u6587\u5316\u5171\u60c5\u53bb\u672c\u5730\u5316\uff0c\u501f\u52a9\u53cd\u9988\u548c\u6d4b\u8bd5\u6765\u9a8c\u8bc1\uff0c\u4ece\u5b9e\u65f6\u4e92\u52a8\u6570\u636e\u4e2d\u5b66\u4e60\uff0c\u5e76\u5728\u8fd9\u4e00\u5faa\u73af\u4e2d\u6301\u7eed\u8fed\u4ee3\u3002<\/p>\n\n\n\n<p>\u8fd9\u662f\u4e00\u79cd\u5e26\u7740\u8c26\u900a\u7684\u8282\u594f\uff0c\u4e0d\u6c42\u4e00\u52b3\u6c38\u9038\u7684\u5b8c\u7f8e\uff0c\u53ea\u6c42\u59cb\u7ec8\u5728\u573a\u3001\u59cb\u7ec8\u654f\u9510\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e5%b0%86%e6%8a%80%e6%9c%af%e4%b8%8e%e6%96%87%e5%8c%96%e5%85%b1%e6%83%85%e7%9b%b8%e7%bb%93%e5%90%88\"><\/span><strong>\u5c06\u6280\u672f\u4e0e\u6587\u5316\u5171\u60c5\u76f8\u7ed3\u5408<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AI \u8ba9\u5185\u5bb9\u89c4\u6a21\u5316\u8fbe\u5230\u4e86\u524d\u6240\u672a\u6709\u7684\u901f\u5ea6\u3002\u4f46\u901f\u5ea6\u672c\u8eab\uff0c\u8d62\u4e0d\u6765\u5fe0\u8bda\u3002\u771f\u6b63\u91cd\u8981\u7684\uff0c\u662f\u901f\u5ea6\u4e4b\u4e0b\u7684\u53ef\u4fe1\u5ea6\u3002\u5728\u8fd9\u4e2a\u95ee\u9898\u4e0a\u72af\u9519\uff0c\u4ee3\u4ef7\u662f\u53ef\u4ee5\u91cf\u5316\u7684\u3002<a href=\"https:\/\/cpl.thalesgroup.com\/about-us\/newsroom\/digital-trust-index-2025\"><em>Thales Digital Trust Index 2025<\/em> <\/a>\u663e\u793a\uff1a\u8fc7\u53bb\u4e00\u5e74\u4e2d\uff0c82%\u7684\u6d88\u8d39\u8005\u66fe\u56e0\u4e0d\u4fe1\u4efb\u54c1\u724c\u7684\u6570\u636e\u5904\u7406\u65b9\u5f0f\u800c\u9009\u62e9\u5f03\u7528\u3002<\/p>\n\n\n\n<p>\u673a\u5668\u7ffb\u8bd1\u3001\u8bed\u6c14\u5206\u6790\u3001\u81ea\u9002\u5e94\u5b66\u4e60\u6a21\u578b\uff0c\u8fd9\u4e9b\u6280\u672f\u5982\u4eca\u80fd\u4ee5\u60ca\u4eba\u7684\u7cbe\u5ea6\uff0c\u89e3\u6790\u672c\u5730\u4fda\u8bed\u4e0e\u60c5\u7eea\u503e\u5411\u3002\u5b83\u4eec\u80fd\u654f\u9510\u8bc6\u522b\u5230\u54ea\u4e2a\u8bcd\u8c03\u6027\u4e0d\u5bf9\uff0c\u54ea\u79cd\u54c1\u724c\u8bed\u6c14\u5bf9\u53d7\u4f17\u800c\u8a00\u8fc7\u4e8e\u751f\u786c\u3002\u4f46\u6ca1\u6709\u4efb\u4f55\u7b97\u6cd5\u80fd\u591f\u7406\u89e3\u90a3\u8574\u542b\u4e8e\u610f\u4e49\u6df1\u5904\u7684\u5fc3\u8df3\u3002\u90a3\u662f\u201c\u5305\u5bb9\u201d\u4e0e\u201c\u4f5c\u79c0\u201d\u4e4b\u95f4\u3001\u201c\u5e7d\u9ed8\u201d\u4e0e\u201c\u8f7b\u4f7b\u201d\u4e4b\u95f4\u7684\u5fae\u5999\u533a\u522b\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u90a3\u4e9b\u6700\u61c2\u5168\u7403\u5316\u7684\u54c1\u724c\u4f1a\u5c06\u81ea\u52a8\u5316\u4e0e\u4eba\u7c7b\u611f\u77e5\u76f8\u7ed3\u5408\u3002\u4ed6\u4eec\u4f7f\u7528 AI \u8bc6\u522b\u6a21\u5f0f\uff0c\u518d\u9760\u672c\u5730\u4e13\u5bb6\u89e3\u8bfb\u60c5\u611f\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u5904\u7406\u5f97\u5f53\uff0c\u6700\u7ec8\u5448\u73b0\u7684\u5185\u5bb9\u5c06\u5177\u6709\u751f\u547d\u529b\u2014\u2014 \u9c9c\u6d3b\u3001\u6070\u5207\u3001\u7528\u5fc3\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e5%9c%a8%e4%bf%9d%e6%8c%81%e4%b8%80%e8%87%b4%e6%80%a7%e7%9a%84%e5%90%8c%e6%97%b6%e9%81%bf%e5%85%8d%e5%8d%83%e7%af%87%e4%b8%80%e5%be%8b\"><\/span><strong>\u5728\u4fdd\u6301\u4e00\u81f4\u6027\u7684\u540c\u65f6\u907f\u514d\u5343\u7bc7\u4e00\u5f8b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5f53\u201c\u7edf\u4e00\u201d\u6210\u4e3a\u76ee\u6807\uff0c\u5168\u7403\u8425\u9500\u4fbf\u5e38\u5e38\u5931\u4e4b\u504f\u9887\u3002\u4f46\u4e00\u81f4\u6027\u610f\u5473\u7740\u8fde\u8d2f\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u201c\u76f8\u540c\u201d\u3002<\/p>\n\n\n\n<p>\u6210\u529f\u7684\u54c1\u724c\u4f1a\u4fdd\u6301\u4e00\u81f4\u7684\u4ef7\u503c\u89c2\u4e0e\u54c1\u724c\u8bed\u8c03\uff0c\u540c\u65f6\u8d4b\u4e88\u672c\u5730\u56e2\u961f\u7075\u6d3b\u8c03\u6574\u7684\u7a7a\u95f4\u3002\u4ed6\u4eec\u4f1a\u6839\u636e\u4e0d\u540c\u53d7\u4f17\u8c03\u6574\u8282\u594f\u3001\u5e7d\u9ed8\u548c\u8bed\u6c14\uff0c\u8ba9\u8868\u8fbe\u66f4\u8d34\u8fd1\u5f53\u5730\u53d7\u4f17\uff0c\u540c\u65f6\u4f9d\u7136\u4fdd\u6301\u6e05\u6670\u53ef\u8fa8\u7684\u54c1\u724c\u98ce\u683c\u3002<\/p>\n\n\n\n<p>Netflix\uff0c\u628a\u8fd9\u505a\u6210\u4e86\u4e00\u95e8\u827a\u672f\u3002\u4ece\u6cd5\u56fd\u7684<em>\u300a\u4e9a\u68ee\u00b7\u7f57\u5bbe\u300b\uff08Lupin\uff09<\/em>\u5230\u97e9\u56fd\u7684<em>\u300a\u9ed1\u6697\u8363\u8000\u300b\uff08The Glory\uff09<\/em>\uff0cNetflix\u7684\u6210\u529f\u6e90\u4e8e\u771f\u6b63\u624e\u6839\u4e8e\u5f53\u5730\u6587\u5316\u7684\u53d9\u4e8b\uff0c<em><\/em>\u800c\u4e0d\u4ec5\u4ec5\u662f\u628a\u6545\u4e8b\u201c\u8bbe\u5b9a\u201d\u5728\u67d0\u4e2a\u5730\u65b9\u3002<em><\/em>Netflix \u5728\u5404\u5730\u7684\u7f16\u5267\u3001\u914d\u97f3\u6f14\u5458\u4e0e\u8bd1\u5458\u8eab\u4e0a\uff0c\u6295\u5165\u6781\u6df1\u3002\u8fd9\u5e26\u6765\u7684\u662f\u4e00\u79cd\u6587\u5316\u4e0a\u7684\u4eb2\u8fd1\u4e0e\u5171\u9e23\uff0c\u800c\u8fd9\u662f\u4efb\u4f55\u5168\u7403\u7edf\u4e00\u5185\u5bb9\u90fd\u65e0\u6cd5\u590d\u5236\u7684\u3002<\/p>\n\n\n\n<p>\u5f53\u6545\u4e8b\u8ba9\u4eba\u611f\u89c9\u201c\u5c31\u662f\u4e3a\u6211\u800c\u5199\u201d\uff0c\u53d7\u4f17\u4fbf\u5fc3\u7518\u60c5\u613f\u5730\u88ab\u4fd8\u83b7\u3002\u800c\u8fd9\u79cd\u4fe1\u4efb\uff0c\u662f\u7b97\u6cd5\u6c38\u8fdc\u65e0\u6cd5\u7f16\u7ec7\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e5%9c%a8%e7%9c%9f%e5%ae%9e%e8%af%ad%e5%a2%83%e4%b8%ad%e9%aa%8c%e8%af%81%e4%bf%a1%e4%bb%bb\"><\/span><strong>\u5728\u771f\u5b9e\u8bed\u5883\u4e2d\u9a8c\u8bc1\u4fe1\u4efb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6587\u6848\u83b7\u6279\uff0c\u5e76\u4e0d\u610f\u5473\u7740\u672c\u5730\u5316\u7684\u7ed3\u675f\u3002\u53ea\u6709\u5f53\u4fe1\u606f\u5728\u4e0d\u540c\u89e6\u70b9\u90fd\u88ab\u51c6\u786e\u4f20\u8fbe\u5e76\u88ab\u6b63\u786e\u7406\u89e3\u65f6\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u624d\u771f\u6b63\u5b8c\u6210\u2014\u2014\u65e0\u8bba\u662f\u5728\u90ae\u7bb1\u3001\u5e7f\u544a\u724c\u3001\u5e94\u7528\u5185\uff0c\u8fd8\u662f\u7535\u89c6\u5c4f\u5e55\u4e0a\u3002<\/p>\n\n\n\n<p>\u4e0d\u540c\u6e20\u9053\u90fd\u6709\u5404\u81ea\u7684\u4f20\u64ad\u8282\u594f\u3002\u4e00\u6bb5\u5728\u5b98\u7f51\u4e0a\u8bfb\u6765\u5999\u8da3\u6a2a\u751f\u7684\u6587\u6848\uff0c\u6362\u5230\u63a8\u9001\u901a\u77e5\u91cc\uff0c\u53ef\u80fd\u5c31\u53ea\u5269\u7a81\u5140\u3002\u5728\u771f\u5b9e\u73af\u5883\u4e2d\u9884\u89c8\u4fe1\u606f, \u65e0\u8bba\u662f\u90ae\u4ef6\u6392\u7248\u3001\u754c\u9762\u6587\u6848\u8fd8\u662f\u89c6\u9891\u5b57\u5e55, \u603b\u80fd\u53d1\u73b0\u90a3\u4e9b\u85cf\u5728\u7ec6\u8282\u91cc\u3001\u5374\u88ab\u8868\u683c\u5ffd\u7565\u7684\u5fae\u5999\u4e4b\u5904\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u6b63\u5728\u5c1d\u8bd5\u751f\u6210\u5f0f A I\u7684\u5168\u7403\u56e2\u961f\u800c\u8a00\uff0c\u8fd9\u4e00\u73af\u8282\uff0c\u5df2\u6210\u4e3a\u65b0\u7684\u8d28\u91cf\u5173\u5361\u3002\n\n\u5728\u8fd9\u4e00\u73af\u8282\uff0c\u9700\u8981\u901a\u8fc7\u4eba\u5de5\u5ba1\u6838\u6765\u786e\u4fdd\u81ea\u52a8\u5316\u6ca1\u6709\u504f\u79bb\u6700\u521d\u7684\u8868\u8fbe\u610f\u56fe\u3002\u8fd9\u7edd\u975e\u62d6\u6162\u8282\u594f\uff0c\u800c\u662f\u4e00\u9053\u62a4\u57ce\u6cb3\uff0c\u5b88\u62a4\u610f\u4e49\u7684\u5b8c\u6574\uff0c\u634d\u536b\u54c1\u724c\u4e0e\u53d7\u4f17\u5bf9\u8bdd\u65f6\u7684\u90a3\u4efd\u4f53\u9762\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e5%93%81%e7%89%8c%e5%a6%82%e4%bd%95%e9%80%9a%e8%bf%87-phrase%ef%bc%8c%e6%9e%84%e5%bb%ba%e4%bf%a1%e4%bb%bb%e4%b8%8e%e7%9c%9f%e5%ae%9e%e6%84%9f\"><\/span><strong>\u54c1\u724c\u5982\u4f55\u901a\u8fc7 Phrase\uff0c\u6784\u5efa\u4fe1\u4efb\u4e0e\u771f\u5b9e\u611f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8bf4\u5230\u8fd9\u91cc\uff0c\u8fd9\u4e2a\u89c4\u5f8b\u5df2\u7ecf\u4e0d\u8a00\u800c\u55bb\u3002\u4fe1\u4efb\u6e90\u4e8e\u672c\u5730\uff0c\u5185\u5bb9\u8d70\u5411\u5168\u7403\uff0c\u800c\u6700\u7ec8\u80dc\u51fa\u7684\uff0c\u662f\u90a3\u4e9b\u80fd\u591f\u5c06\u6587\u5316\u51c6\u786e\u6027\u89c4\u6a21\u5316\u8fd0\u8425\u7684\u54c1\u724c\u3002Phrase \u8ba9\u89c4\u6a21\u5316\u5185\u5bb9\u4e0e\u5b88\u62a4\u6587\u5316\u51c6\u786e\uff0c\u53ef\u4ee5\u517c\u5f97\u3002<br><\/p>\n\n\n\n<p><strong>Zendesk\uff1a\u81ea\u52a8\u5316\uff0c\u4e0d\u5931\u5171\u60c5<\/strong><strong><br><\/strong>Zendesk \u4f7f\u7528 Phrase Platform \u5728\u5176\u6574\u4e2a\u5185\u5bb9\u751f\u6001\u7cfb\u7edf\u4e2d\u81ea\u52a8\u5316\u672c\u5730\u5316\u3002\u901a\u8fc7\u5c06 AI \u8f85\u52a9\u7ffb\u8bd1\u8be6\u5c3d\u7684\u524d\u540e\u671f\u7f16\u8f91\u8ddd\u79bb\u5206\u6790\u76f8\u7ed3\u5408\uff0c<a href=\"https:\/\/phrase.com\/zh\/customers\/zendesk\/\">Zendesk \u5c06\u672c\u5730\u5316\u65f6\u95f4\u51cf\u5c11\u4e86<strong>96%<\/strong><\/a>\uff0c\u7ffb\u8bd1\u6210\u672c\u964d\u4f4e\u4e86<strong>\u8d85\u8fc725%<\/strong>\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u81ea\u52a8\u5316\u5e76\u672a\u78e8\u5e73\u8c03\u6027\uff0c\u53cd\u800c\u8ba9\u5b83\u66f4\u51fa\u8272\u3002\u56e2\u961f\u53ef\u4ee5\u6d4b\u8bd5\u4fe1\u606f\u662f\u5426\u5177\u5907\u6587\u5316\u654f\u611f\u5ea6\uff0c\u52a8\u6001\u8c03\u6574\u8868\u8fbe\u65b9\u5f0f\uff0c\u786e\u4fdd\u6bcf\u4e00\u6b21\u5ba2\u6237\u4e92\u52a8\uff0c\u4f9d\u7136\u900f\u7740\u4eba\u7684\u6e29\u5ea6\u3002<\/p>\n\n\n\n<p><strong>what3words: \u901a\u8fc7\u7cbe\u786e\u6027\u5efa\u7acb\u4fe1\u4efb<\/strong><strong><br><\/strong>\u5bf9\u4e8e\u4ee5\u201c\u7cbe\u51c6\u201d\u4e3a\u6839\u57fa\u7684 what3words \u800c\u8a00\uff0c\u6311\u6218\u4ece\u6765\u4e0d\u5728\u901f\u5ea6\u3002\u6311\u6218\u5728\u4e8e\u7cbe\u51c6\u6027\u3002what3words \u501f\u52a9 Phrase\uff0c\u5c06\u5176\u5e94\u7528\u3001\u5b98\u7f51\u53ca\u8425\u9500\u6750\u6599\u672c\u5730\u5316\u4e3a<a href=\"https:\/\/phrase.com\/zh\/customers\/what3words\/\">50\u591a\u79cd\u8bed\u8a00\uff0c\u4e14\u59cb\u7ec8\u4fdd\u6301\u8bed\u8a00\u51c6\u786e\u6027\u7684\u9ad8\u5ea6\u4e00\u81f4\u3002<\/a>\u6700\u7ec8\u7684\u7ed3\u679c\u662f\uff1a\u672c\u5730\u7528\u6237\u7528\u8d77\u6765\u89c9\u5f97\u987a\u7406\u6210\u7ae0\uff0c\u54c1\u724c\u8c03\u6027\u5374\u5206\u6beb\u4e0d\u5dee\u3002\u6b63\u5982\u9996\u5e2d\u8bed\u8a00\u670d\u52a1\u5b98 Jamie Brown \u6240\u8bf4\uff1a<em>\u201c\u901a\u8fc7 Phrase\uff0c\u6211\u4eec\u627e\u5230\u4e86\u4e00\u4e2a\u53ef\u6269\u5c55\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u9002\u5e94\u6211\u4eec\u7684\u5de5\u4f5c\u6d41\u7a0b\uff0c\u8ba9\u6211\u4eec\u4e3a2000\u4e07\u7528\u6237\u4ea4\u4ed8\u65e0\u7f1d\u7684\u672c\u5730\u5316\u4f53\u9a8c\u3002\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e4%bf%a1%e4%bb%bb%ef%bc%8c%e6%97%a2%e8%b5%a2%e5%be%97%e4%ba%8e%e8%a1%8c%ef%bc%8c%e4%b9%9f%e6%b5%81%e9%9c%b2%e4%ba%8e%e8%a8%80%e3%80%82\"><\/span><strong>\u4fe1\u4efb\uff0c\u65e2\u8d62\u5f97\u4e8e\u884c\uff0c\u4e5f\u6d41\u9732\u4e8e\u8a00\u3002<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4fe1\u4efb\u7684\u672c\u8d28\u4ece\u672a\u6539\u53d8\uff0c\u4f46\u4e0e\u4e4b\u76f8\u5173\u7684\u6761\u4ef6\u5df2\u7ecf\u53d1\u751f\u4e86\u53d8\u5316\u3002\u751f\u6210\u5f0f AI \u6b63\u4ee5\u60ca\u4eba\u7684\u89c4\u6a21\uff0c\u5411\u4e16\u754c\u503e\u6cfb\u7740\u5185\u5bb9\uff0c\u7cbe\u51c6\u3001\u6d41\u7545\uff0c\u5374\u5f80\u5f80\u8fc7\u76ee\u5373\u5fd8\u3002\u7a00\u7f3a\u7684\uff0c\u662f\u771f\u8bda\u3002<\/p>\n\n\n\n<p>\u5982\u4eca\u7684\u53d7\u4f17\u5bf9\u8bed\u6c14\u975e\u5e38\u654f\u611f\u3002\u523b\u610f\u7684\u5171\u60c5\u3001\u8236\u6765\u7684\u5e7d\u9ed8\uff0c\u4ed6\u4eec\u4e00\u773c\u5c31\u80fd\u770b\u7a7f\u3002\u771f\u6b63\u80fd\u6253\u52a8\u4ed6\u4eec\u7684\uff0c\u662f\u54c1\u724c\u7684\u58f0\u97f3\uff0c\u59cb\u7ec8\u5982\u4e00\u3001\u81ea\u4fe1\u7b03\u5b9a\u3001\u6df1\u8c19\u6587\u5316\u3002<\/p>\n\n\n\n<p>\u90a3\u4e9b\u80fd\u5c06\u6570\u636e\u3001\u6280\u672f\u4e0e\u5171\u60c5\u878d\u4e3a\u4e00\u4f53\u7684\u54c1\u724c\uff0c\u65e9\u5df2\u8d85\u8d8a\u4e86\u201c\u7ffb\u8bd1\u201d\u672c\u8eab\u3002\u4ed6\u4eec\u662f\u5728<em>\u8f6c\u8bd1\u6587\u5316<\/em>\u3002\u4ed6\u4eec\u5728\u7f16\u7ec7\u4e00\u79cd\u8ba9\u4eba\u611f\u540c\u8eab\u53d7\u7684\u610f\u4e49\u3002<\/p>\n\n\n\n<p>\u8bf4\u5230\u5e95\uff0c\u4fe1\u4efb\u4ece\u4e0d\u6816\u8eab\u4e8e\u53e3\u53f7\uff0c\u4e5f\u4e0d\u5bc4\u5c45\u4e8e\u4f7f\u547d\u5ba3\u8a00\u3002\u5b83\u6816\u8eab\u4e8e\u65e5\u5e38\u6c9f\u901a\u7684\u8282\u594f\u91cc\uff0c\u85cf\u8eab\u4e8e\u6bcf\u4e00\u4e2a\u8ba9\u4eba\u611f\u89c9<em><\/em>\u201c\u8fd9\u662f\u5199\u7ed9\u6211\u7684\uff0c\u800c\u4e0d\u662f\u5173\u4e8e\u6211\u7684\u201d<em>\u5b57\u91cc\u884c\u95f4\u3002<\/em><\/p>\n\n\n\n<p>\u5728\u8fd9\u4e2a\u5185\u5bb9\u65e0\u9650\u7684\u4e16\u754c\u91cc\uff0c\u6587\u5316\u4fe1\u4efb\uff0c\u624d\u662f\u6700\u7ec8\u7684\u62a4\u57ce\u6cb3\u3002\u90a3\u4e9b\u5c06\u6587\u5316\u4fe1\u4efb\u4ed8\u8bf8\u5b9e\u8df5\u7684\u54c1\u724c\uff0c\u5c06\u8d62\u5f97\u5ba2\u6237\u5fe0\u8bda\u3001\u5b9e\u73b0\u66f4\u5feb\u589e\u957f\uff0c\u5e76\u907f\u514d\u65e0\u8c13\u7684\u6295\u5165\u6d6a\u8d39\u3002\u5176\u4f59\u7684\uff0c\u518d\u6d41\u7545\uff0c\u4e5f\u4f1a\u88ab\u5ffd\u7565\u3002<\/p>\n\n\n\n<p>\u56e0\u4e3a\u8fde\u63a5\uff0c\u6bd4\u5185\u5bb9\u66f4\u6301\u4e45\u3002\u6b63\u662f\u8fd9\u4e00\u5207\uff0c\u8ba9\u8bed\u8a00\u5347\u534e\u4e3a\u4fe1\u4efb\u3002<\/p>\n\n\n\n<div class=\"wp-block-group has-phrase-green-30-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-why-customer-connection-is-the-most-underrated-growth-metric\"><span class=\"ez-toc-section\" id=\"%e4%b8%ba%e4%bd%95%e5%ae%a2%e6%88%b7%e8%bf%9e%e6%8e%a5%ef%bc%8c%e6%98%af%e8%a2%ab%e4%bd%8e%e4%bc%b0%e7%9a%84%e5%a2%9e%e9%95%bf%e6%8c%87%e6%a0%87\"><\/span>\u4e3a\u4f55\u5ba2\u6237\u8fde\u63a5\uff0c\u662f\u88ab\u4f4e\u4f30\u7684\u589e\u957f\u6307\u6807<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>\u90a3\u4e9b\u4e3a\u533a\u57df\u5e02\u573a\u91cf\u8eab\u5b9a\u5236\u5185\u5bb9\u7684\u4f01\u4e1a\uff0c\u5f80\u5f80\u80fd\u6536\u83b7\u66f4\u9ad8\u7684\u7528\u6237\u53c2\u4e0e\u5ea6\u3001\u66f4\u5feb\u7684\u8f6c\u5316\u901f\u5ea6\uff0c\u4ee5\u53ca\u66f4\u77ed\u7684\u4e0a\u7ebf\u5468\u671f\u3002\u4e86\u89e3\u4e3a\u4ec0\u4e48\u201c\u672c\u5730\u5316\u9002\u914d\u201d\u662f\u63a8\u52a8\u4e1a\u52a1\u89c4\u6a21\u5316\u589e\u957f\u7684\u5173\u952e\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/localization-roi-global-growth\/\">\u67e5\u770b\u66f4\u591a<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/phrase.com\/blog\/posts\/localization-roi-global-growth\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/growth-engine-1024x576.jpg\" alt=\"Close-up of a jet engine on a runway at sunrise, symbolizing power, acceleration, and global growth momentum.\" class=\"wp-image-126379\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/growth-engine-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/growth-engine-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/growth-engine-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/growth-engine-1536x864.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2025\/11\/growth-engine.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>\u4fe1\u4efb\u7684\u83b7\u5f97\uff0c\u4ece\u4e0d\u53ea\u770b\u89e6\u8fbe\u7684\u5e7f\u5ea6\u3002\u53ea\u6709\u5f53\u54c1\u724c\u542c\u8d77\u6765\u4eb2\u5207\u3001\u61c2\u6587\u5316\u3001\u6709\u4eba\u60c5\u5473\uff0c\u5ba2\u6237\u624d\u4f1a\u771f\u6b63\u8d70\u8fd1\u3002\u672c\u6587\u63a2\u8ba8\u4e86\u5728 AI \u9a71\u52a8\u3001\u5168\u7403\u4e92\u8054\u7684\u5185\u5bb9\u751f\u6001\u4e2d\uff0c\u8bed\u8a00\u3001\u8c03\u6027\u4e0e\u672c\u5730\u8bed\u5883\u5982\u4f55\u76f4\u63a5\u5de6\u53f3\u4fe1\u4efb\u7684\u5efa\u7acb\u4e0e\u5546\u4e1a\u7684\u8868\u73b0\u3002<\/p>\n","protected":false},"author":67,"featured_media":130884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-refresh-updated","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[2381],"class_list":["post-136787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2381"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/posts\/136787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/comments?post=136787"}],"version-history":[{"count":4,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/posts\/136787\/revisions"}],"predecessor-version":[{"id":137139,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/posts\/136787\/revisions\/137139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/media\/130884"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/media?parent=136787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/categories?post=136787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}