{"id":85435,"date":"2016-05-23T11:31:28","date_gmt":"2016-05-23T09:31:28","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e5%a6%82%e4%bd%95%e8%a1%a1%e9%87%8f%e7%bf%bb%e8%af%91%e7%ae%a1%e7%90%86%e7%9a%84%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%e7%8e%87\/"},"modified":"2024-06-25T10:54:59","modified_gmt":"2024-06-25T08:54:59","slug":"translation-management-how-to-measure-roi-for-translation-management","status":"publish","type":"post","link":"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-how-to-measure-roi-for-translation-management\/","title":{"rendered":"\u5982\u4f55\u8861\u91cf\u7ffb\u8bd1\u7ba1\u7406\u7684\u6295\u8d44\u56de\u62a5\u7387"},"content":{"rendered":"<p style=\"text-align: left;\">\u7ffb\u8bd1\u548c\u672c\u5730\u5316\u7684\u5185\u5bb9\u53ef\u4ee5\u4e3a\u60a8\u7684\u4e1a\u52a1\u8d77\u5230\u63a8\u52a8\u548c\u500d\u589e\u7684\u4f5c\u7528\u3002\u5b83\u80fd\u8ba9\u66f4\u591a\u6d88\u8d39\u8005\u4e86\u89e3\u60a8\u7684\u4ea7\u54c1\u3002\u901a\u5e38\u90a3\u4e9b\u91cd\u89c6\u672c\u5730\u5316\u5de5\u4f5c\u7684\u6d77\u5916\u9500\u552e\u516c\u53f8\u5f80\u5f80\u4f1a\u53d1\u5c55\u5f97\u66f4\u5feb\u3002<\/p>\n<p style=\"text-align: left;\">\u6839\u636e Common Sense Advisory 2011 \u5e74\u5bf9\u5168\u7403\u8d22\u5bcc 500 \u5f3a\u4f01\u4e1a\u7684\u8c03\u67e5\uff0c\u6295\u8d44\u7ffb\u8bd1\u7684\u516c\u53f8\u603b\u6536\u5165\u589e\u52a0\u7684\u53ef\u80fd\u6027\u662f\u5176\u4ed6\u516c\u53f8\u7684 1.5 \u500d\u3002<\/p>\n<p style=\"text-align: left;\">\u8fd9\u6e05\u695a\u5730\u8868\u660e\uff0c\u7ffb\u8bd1\u53ef\u4ee5\u4fc3\u8fdb\u6536\u5165\u589e\u957f\u3002\u4f46\u662f\uff0c\u6211\u4eec\u5982\u4f55\u5728\u516c\u53f8\u5c42\u9762\u8bc1\u660e\u8bed\u8a00\u4e0e\u6536\u5165\u4e4b\u95f4\u7684\u8054\u7cfb\u5462\uff1f<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" 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href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-how-to-measure-roi-for-translation-management\/#%e5%a6%82%e4%bd%95%e8%a1%a1%e9%87%8f%e7%bf%bb%e8%af%91%e7%9a%84%e4%bb%b7%e5%80%bc%ef%bc%9a%e6%88%90%e5%8a%9f%e7%9a%84%e5%ae%9a%e4%b9%89\" >\u5982\u4f55\u8861\u91cf\u7ffb\u8bd1\u7684\u4ef7\u503c\uff1a\u6210\u529f\u7684\u5b9a\u4e49<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-how-to-measure-roi-for-translation-management\/#%e8%bf%bd%e8%b8%aa%e6%95%b0%e5%ad%97\" >\u8ffd\u8e2a\u6570\u5b57<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-how-to-measure-roi-for-translation-management\/#%e6%8a%a2%e5%8d%a0%e5%b8%82%e5%9c%ba%e4%bb%bd%e9%a2%9d\" >\u62a2\u5360\u5e02\u573a\u4efd\u989d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-how-to-measure-roi-for-translation-management\/#%e5%85%a8%e7%90%83%e7%bd%91%e7%ab%99%e7%9a%84%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5\" >\u5168\u7403\u7f51\u7ad9\u7684\u6295\u8d44\u56de\u62a5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-how-to-measure-roi-for-translation-management\/#%e8%8a%82%e7%9c%81%e7%bf%bb%e8%af%91%e6%88%90%e6%9c%ac\" >\u8282\u7701\u7ffb\u8bd1\u6210\u672c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-how-to-measure-roi-for-translation-management\/#%e6%9b%b4%e5%bf%ab%e8%bf%9b%e5%85%a5%e5%b8%82%e5%9c%ba\" >\u66f4\u5feb\u8fdb\u5165\u5e02\u573a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-how-to-measure-roi-for-translation-management\/#%e7%bb%93%e8%ae%ba\" >\u7ed3\u8bba<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"how-to-measure-the-value-of-translation---defining-success\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%e5%a6%82%e4%bd%95%e8%a1%a1%e9%87%8f%e7%bf%bb%e8%af%91%e7%9a%84%e4%bb%b7%e5%80%bc%ef%bc%9a%e6%88%90%e5%8a%9f%e7%9a%84%e5%ae%9a%e4%b9%89\"><\/span>\u5982\u4f55\u8861\u91cf\u7ffb\u8bd1\u7684\u4ef7\u503c\uff1a\u6210\u529f\u7684\u5b9a\u4e49<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\">\u6709\u5173\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u7684\u4fe1\u606f\u53ef\u4ee5\u91cf\u5316\u7ffb\u8bd1\u7ba1\u7406\u548c\u672c\u5730\u5316\u7684\u5546\u4e1a\u4ef7\u503c\uff0c\u4f46\u60a8\u5177\u4f53\u5e94\u8be5\u8ddf\u8e2a\u54ea\u4e9b\u6307\u6807\u5462\uff1f<\/p>\n<p style=\"text-align: left;\">\u4efb\u4f55\u6295\u8d44\u56de\u62a5\u7387\u7684\u8ba1\u7b97\u90fd\u53d6\u51b3\u4e8e\u4ec0\u4e48\u5bf9\u60a8\u7684\u4e1a\u52a1\u6700\u91cd\u8981\u3002<\/p>\n<p style=\"text-align: left;\">\u516c\u53f8\u8861\u91cf\u6210\u529f\u7684\u65b9\u5f0f\u5404\u4e0d\u76f8\u540c\uff0c\u5927\u591a\u6570\u516c\u53f8\u90fd\u4f1a\u5236\u5b9a\u4ee5\u5173\u952e\u6307\u6807\u4e3a\u91cd\u70b9\u7684\u4e1a\u52a1\u76ee\u6807\u3002\u901a\u5e38\uff0c\u6536\u5165\u3001\u5e02\u573a\u4efd\u989d\u548c\u65b0\u5ba2\u6237\u6570\u91cf\u662f\u4f18\u5148\u8003\u8651\u7684\u56e0\u7d20\u3002\u60a8\u53ef\u80fd\u8fd8\u4f1a\u5bf9\u6709\u5173\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u5ba2\u6237\u6ee1\u610f\u5ea6\u7684\u4fe1\u606f\u611f\u5174\u8da3\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u4fe1\u606f\u5e76\u4e0d\u90a3\u4e48\u5177\u4f53\u3002<\/p>\n<p style=\"text-align: left;\">\u786e\u4fdd\u5c06\u7ffb\u8bd1\u5de5\u4f5c\u4e0e\u4e1a\u52a1\u76ee\u6807\u548c\u76f8\u5173\u6307\u6807\u76f8\u7ed3\u5408\uff0c\u4ee5\u8861\u91cf\u6295\u8d44\u56de\u62a5\u7387\u3002\u7b26\u5408\u6218\u7565\u6307\u793a\u7684\u9879\u76ee\u83b7\u5f97\u8d44\u91d1\u548c\u652f\u6301\u7684\u673a\u4f1a\u66f4\u5927\u3002<\/p>\n<h2 id=\"tracking-down-the-numbers\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%e8%bf%bd%e8%b8%aa%e6%95%b0%e5%ad%97\"><\/span>\u8ffd\u8e2a\u6570\u5b57<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\">\u6709\u8bb8\u591a\u7ee9\u6548\u6307\u6807\u548c\u8861\u91cf\u6807\u51c6\u662f\u53ef\u4ee5\u91cf\u5316\u7684\u3002\u6700\u597d\u4ece\u5c0f\u4e8b\u505a\u8d77\uff0c\u8ba9\u5173\u952e\u7ee9\u6548\u6307\u6807\u7b80\u5355\u660e\u4e86\u3002<\/p>\n<p style=\"text-align: left;\">\u9996\u5148\u60f3\u60f3\u4ec0\u4e48\u5bf9\u4f01\u4e1a\u53d1\u5c55\u6700\u91cd\u8981\u3002<\/p>\n<p style=\"text-align: left;\">\u4e0d\u8981\u53ea\u4ece\u8282\u7ea6\u6210\u672c\u7684\u89d2\u5ea6\u6765\u8bc4\u4f30\u7ffb\u8bd1\u7684\u4ef7\u503c\uff0c\u8981\u8bb0\u4f4f\u8d28\u91cf\u548c\u4ea7\u54c1\u4e0a\u5e02\u65f6\u95f4\u4e5f\u662f\u9700\u8981\u8861\u91cf\u7684\u91cd\u8981\u56e0\u7d20\u3002<\/p>\n<p style=\"text-align: left;\">\u968f\u7740\u7ffb\u8bd1\u91cf\u3001\u76ee\u6807\u8bed\u8a00\u6570\u91cf\u3001\u66f4\u65b0\u9891\u7387\u4ee5\u53ca\u4f7f\u7528\u9884\u5b9a\u4e49\u5de5\u4f5c\u6d41\u7684\u80fd\u529b\u7684\u589e\u52a0\uff0c\u6295\u8d44\u56de\u62a5\u7387\u7684\u6f5c\u529b\u4e5f\u4f1a\u589e\u52a0\u3002<\/p>\n<p style=\"text-align: left;\">\u7ffb\u8bd1\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\u53ef\u7528\u4e8e\u964d\u4f4e\u7ffb\u8bd1\u6210\u672c\uff1a<\/p>\n<ul style=\"text-align: left;\">\n<li>\u6263\u9664\u8d39\u7528\u540e\u6bcf\u4e2a\u7ffb\u8bd1\u5b57\u6570\u7684\u6210\u672c<\/li>\n<li>\u52a3\u8d28\u7ffb\u8bd1\u3001\u4eba\u5de5\u6d41\u7a0b\u548c\u884c\u653f\u7ba1\u7406\u8d39\u7528\u7684\u6210\u672c<\/li>\n<li>\u6bcf\u4e2a\u9879\u76ee\u7684\u5229\u6da6<\/li>\n<\/ul>\n<p style=\"text-align: left;\">\u5173\u4e8e\u7ffb\u8bd1\u548c\u672c\u5730\u5316\u5982\u4f55\u5f71\u54cd\u6574\u4f53\u4e1a\u52a1\u76ee\u6807\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\u53ef\u4ee5\u662f<\/p>\n<ul style=\"text-align: left;\">\n<li>\u8425\u6536\u4e0e\u7ffb\u8bd1\u6210\u672c<\/li>\n<li>\u8f6c\u6362\u7387<\/li>\n<li>\u6d41\u91cf\uff08\u6309\u56fd\u5bb6\u548c\u8bed\u8a00\uff09<\/li>\n<li>\u5e02\u573a\u4efd\u989d<\/li>\n<li>\u65b0\u5ba2\u6237\u6570\u91cf<\/li>\n<\/ul>\n<h2 id=\"capturing-market-share\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%e6%8a%a2%e5%8d%a0%e5%b8%82%e5%9c%ba%e4%bb%bd%e9%a2%9d\"><\/span>\u62a2\u5360\u5e02\u573a\u4efd\u989d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\">\u63a5\u89e6\u65b0\u5ba2\u6237\u662f\u5927\u591a\u6570\u4f01\u4e1a\u5728\u6295\u8d44\u7ffb\u8bd1\u65f6\u9996\u5148\u8003\u8651\u7684\u95ee\u9898\u3002<\/p>\n<p style=\"text-align: left;\">\u7ffb\u8bd1\u540e\u7684\u5185\u5bb9\u53ef\u4ee5\u63a5\u89e6\u5230\u65b0\u7684\u6f5c\u5728\u5ba2\u6237\u5e76\u63d0\u9ad8\u9500\u552e\u989d\uff0c\u56e0\u4e3a\u8bb8\u591a\u8bc1\u636e\u8868\u660e\uff0c\u5f53\u4fe1\u606f\u4ee5\u4eba\u4eec\u81ea\u5df1\u7684\u8bed\u8a00\u5448\u73b0\u65f6\uff0c\u4ed6\u4eec\u66f4\u6709\u53ef\u80fd\u8d2d\u4e70\u4ea7\u54c1\u3002<\/p>\n<h2 id=\"return-on-investment-for-global-websites\" style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"%e5%85%a8%e7%90%83%e7%bd%91%e7%ab%99%e7%9a%84%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5\"><\/span>\u5168\u7403\u7f51\u7ad9\u7684\u6295\u8d44\u56de\u62a5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\">\u5168\u7403\u7f51\u7ad9\u548c\u843d\u5730\u9875\u662f\u6d88\u8d39\u8005\u65c5\u7a0b\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002<\/p>\n<p style=\"text-align: left;\">\u60a8\u53ef\u4ee5\u8ba1\u7b97\u9875\u9762\u6d4f\u89c8\u91cf\u3001\u70b9\u8d5e\u6570\u548c\u5206\u4eab\u6570\uff0c\u4f46\u8981\u8861\u91cf\u7ffb\u8bd1\u6548\u679c\u548c\u6295\u8d44\u56de\u62a5\u7387\uff0c\u5c31\u8981\u786e\u5b9a\u60a8\u7684\u5185\u5bb9\u80fd\u5426\u5f15\u8d77\u5171\u9e23\u3002\u4f8b\u5982\uff0c\u5206\u6790\u4e3a\u4ec0\u4e48\u67d0\u9879\u6d3b\u52a8\u5728\u67d0\u4e9b\u5e02\u573a\u8868\u73b0\u826f\u597d\uff0c\u4f46\u5728\u53e6\u4e00\u4e9b\u5e02\u573a\u5374\u5931\u8d25\u4e86\u3002<\/p>\n<p style=\"text-align: left;\">\u7ffb\u8bd1\u540e\u7684\u7f51\u7ad9\u548c\u843d\u5730\u9875\u53ef\u5e26\u6765\u66f4\u9ad8\u7684\u8f6c\u6362\u7387\uff0c\u7ffb\u8bd1\u540e\u7684\u5e7f\u544a\u4e5f\u4f1a\u5e26\u6765\u66f4\u9ad8\u7684\u70b9\u51fb\u7387\uff0c\u8fd9\u4e9b\u90fd\u5f88\u5bb9\u6613\u8861\u91cf\u548c\u6bd4\u8f83\u3002\u4f8b\u5982\uff0cPhrase \u6ce8\u610f\u5230\uff0c\u5728\u672c\u5730\u5316\u540e\uff0c\u843d\u5730\u9762\u7684\u5e73\u5747\u8f6c\u5316\u7387\u589e\u52a0\u4e86 17%\u3002<\/p>\n<p style=\"text-align: left;\">Gillian Meussig\uff08\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e13\u5bb6 MOZ \u7684\u8054\u5408\u521b\u59cb\u4eba\uff09\u8ba4\u4e3a\uff1a&#8221;\u7814\u7a76\u8868\u660e\uff0c\u5982\u679c\u7528\u6bcd\u8bed\u5411\u7f51\u7ad9\u8bfb\u8005\u63d0\u4f9b\u4fe1\u606f\uff0c\u5176\u8f6c\u5316\u4e3a\u5ba2\u6237\u7684\u6570\u91cf\u4f1a\u589e\u52a0 3 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