{"id":85439,"date":"2017-01-18T08:59:44","date_gmt":"2017-01-18T07:59:44","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e6%8b%bf%e5%9b%9e%e6%82%a8%e6%8a%95%e8%b5%84%e7%9a%84%e9%92%b1%ef%bc%9a%e4%bc%98%e5%8c%96%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%e7%8e%87\/"},"modified":"2025-07-31T16:25:42","modified_gmt":"2025-07-31T14:25:42","slug":"get-your-money-back-optimizing-localization-roi","status":"publish","type":"post","link":"https:\/\/phrase.com\/zh\/blog\/posts\/get-your-money-back-optimizing-localization-roi\/","title":{"rendered":"\u62ff\u56de\u60a8\u6295\u8d44\u7684\u94b1\uff1a\u4f18\u5316\u672c\u5730\u5316\u6295\u8d44\u56de\u62a5\u7387"},"content":{"rendered":"\n\n<p>\u5bf9\u4e8e\u8003\u8651\u5c06\u4ea7\u54c1\u6216\u7f51\u7ad9\u6295\u653e\u5230\u65b0\u5e02\u573a\u548c\u65b0\u8bed\u8a00\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c<a href=\"https:\/\/phrase.com\/blog\/posts\/how-important-is-localization-for-your-business\/\">\u672c\u5730\u5316<\/a>\u53ef\u4ee5\u6539\u53d8\u6e38\u620f\u89c4\u5219\u3002\u4e0d\u8fc7\uff0c\u4ece\u4e00\u5f00\u59cb\u5c31\u786e\u4fdd\u6295\u8d44\u6709\u5229\u53ef\u56fe\u8fdc\u975e\u6613\u4e8b\u3002<\/p>\n\n\n\n<p>\u5728\u672c\u6307\u5357\u4e2d\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u672c\u5730\u5316\u6295\u8d44\u56de\u62a5\u7387\u7684\u6982\u5ff5\uff1a\u4ece\u6218\u7565\u5e02\u573a\u9009\u62e9\u5230\u9500\u552e\u6536\u5165\u4f30\u7b97\u548c\u6210\u672c\u7ba1\u7406\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u4e00\u7cfb\u5217\u5173\u952e\u6b65\u9aa4\uff0c\u5e2e\u52a9\u60a8\u786e\u4fdd\u60a8\u7684\u672c\u5730\u5316\u9879\u76ee\u83b7\u5f97\u79ef\u6781\u7684\u6295\u8d44\u56de\u62a5\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 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href=\"https:\/\/phrase.com\/zh\/blog\/posts\/get-your-money-back-optimizing-localization-roi\/#%e5%ae%9e%e7%8e%b0%e7%a7%af%e6%9e%81%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%e7%8e%87%e7%9a%84%e6%9c%80%e5%90%8e%e4%b8%80%e6%ad%a5%ef%bc%9a%e9%80%9a%e8%bf%87%e5%95%86%e5%93%81%e6%8e%a8%e9%94%80%e5%ae%9e%e7%8e%b0%e9%94%80%e5%94%ae\" >\u5b9e\u73b0\u79ef\u6781\u6295\u8d44\u56de\u62a5\u7387\u7684\u6700\u540e\u4e00\u6b65\uff1a\u901a\u8fc7\u5546\u54c1\u63a8\u9500\u5b9e\u73b0\u9500\u552e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e4%bb%80%e4%b9%88%e6%98%af%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%e7%8e%87%ef%bc%9f\"><\/span>\u4ec0\u4e48\u662f\u672c\u5730\u5316\u6295\u8d44\u56de\u62a5\u7387\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5982\u679c\u60a8\u8981\u82b1\u8d39\u65f6\u95f4\u548c\u7cbe\u529b\u4e3a\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\u548c\u7f51\u7ad9\u51c6\u5907\u65b0\u5e02\u573a\u548c\u65b0\u8bed\u8a00\uff0c\u60a8\u9700\u8981\u786e\u4fdd\u8fd9\u4e00\u5207\u90fd\u662f\u6709\u5145\u5206\u7406\u7531\u7684\u3002\u540c\u6837\uff0c\u5982\u679c\u60a8\u4ed8\u94b1\u7ed9\u5916\u90e8\u7ffb\u8bd1\u516c\u53f8\u5c06\u60a8\u7684\u6587\u672c\u5b57\u7b26\u4e32\u7ffb\u8bd1\u6210\u5176\u4ed6\u8bed\u8a00\uff0c\u60a8\u4e5f\u5e0c\u671b\u770b\u5230\u60a8\u6295\u8d44\u7684\u94b1\u80fd\u6536\u56de\u6765\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u672c\u5730\u5316\u6295\u8d44\u56de\u62a5\u7387\u7684\u6982\u5ff5\u5bf9\u60a8\u6765\u8bf4\u5f88\u964c\u751f\uff0c\u8fd9\u91cc\u6709\u4e00\u4e2a\u7b80\u5355\u7684\u5b9a\u4e49\uff1a<\/p>\n\n\n\n<p><strong>\u6295\u8d44\u56de\u62a5\u7387\u662f\u6307\u4ece\u4e00\u4e2a\u9879\u76ee\u4e2d\u83b7\u5f97\u7684\u51c0\u6536\u76ca\uff08\u56de\u62a5\uff09\u4e0e\u6295\u5165\u7684\u8d44\u91d1\uff08\u6295\u8d44\uff09\u4e4b\u95f4\u7684\u6bd4\u8f83\u3002<\/strong><\/p>\n\n\n\n<p>\u6295\u8d44\u56de\u62a5\u7387\u901a\u5e38\u4ee5\u767e\u5206\u6bd4\u8868\u793a\u3002\u6bd4\u5982\uff0c\u5982\u679c\u60a8\u5728\u7ffb\u8bd1\u8d39\u7528\u4e0a\u6295\u5165\u4e86 5 \u4e07\u7f8e\u5143\uff0c\u6700\u7ec8\u83b7\u5f97\u4e86 5 \u5343\u7f8e\u5143\u7684\u51c0\u5229\u6da6\uff0c\u90a3\u4e48\u60a8\u7684\u6295\u8d44\u56de\u62a5\u7387\u5c06\u8ba1\u7b97\u5982\u4e0b\uff1a100% x $5K \/ $50K\uff0c\u7ed3\u679c\u4e3a 10%\u3002<\/p>\n\n\n\n<p>\u6295\u8d44\u56de\u62a5\u7387\u8d8a\u9ad8\u8d8a\u597d\u3002\u5982\u679c\u6295\u8d44\u56de\u62a5\u7387\u662f\u8d1f\u6570\uff0c\u90a3\u4e48\u4f60\u82b1\u7684\u94b1\u5c31\u6bd4\u8d5a\u7684\u94b1\u591a\uff0c\u8fd9\u4e0d\u662f\u957f\u671f\u7ecf\u8425\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n\n\n<div class=\"wp-block-group acf-blog-cta has-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/08\/localization-roi-ebook-cover-791x1024.png\" alt=\"Localization ebook cover | Phrase\" class=\"wp-image-60249\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/08\/localization-roi-ebook-cover-791x1024.png 791w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/08\/localization-roi-ebook-cover-232x300.png 232w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/08\/localization-roi-ebook-cover-768x994.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/08\/localization-roi-ebook-cover-1187x1536.png 1187w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/08\/localization-roi-ebook-cover-1583x2048.png 1583w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/08\/localization-roi-ebook-cover.png 1700w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"subhead has-blue-color has-text-color has-link-color wp-elements-806aa083ea89c15d06c911162e196108\" style=\"text-transform:uppercase\">\u6df1\u5165\u63a2\u8ba8<\/p>\n\n\n\n<p class=\"has-larger-font-size\"><strong>\u7528\u672c\u5730\u5316\u62c9\u52a8\u589e\u957f<\/strong><\/p>\n\n\n\n<p>\u4e86\u89e3\u5982\u4f55\u5236\u5b9a\u548c\u5b9e\u65bd\u5177\u6709\u6210\u672c\u6548\u76ca\u7684\u672c\u5730\u5316\u6218\u7565\uff0c\u4ee5\u786e\u4fdd\u83b7\u5f97\u4e30\u539a\u7684\u6295\u8d44\u56de\u62a5\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-grey-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/zh\/resources\/localization-roi\/\">\u4e0b\u8f7d\u7535\u5b50\u4e66<\/a>\n<\/div><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e6%82%a8%e8%af%a5%e5%a6%82%e4%bd%95%e9%80%89%e6%8b%a9%ef%bc%9f\"><\/span>\u60a8\u8be5\u5982\u4f55\u9009\u62e9\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u60a8\u7684\u5168\u7403\u5927\u90e8\u5206\u6f5c\u5728\u5e02\u573a\u548c\u53d7\u4f17\u90fd\u4e0d\u4f1a\u8bf4\u60a8\u7684\u8bed\u8a00\uff08\u5373\u4f7f\u662f\u82f1\u8bed\uff09\u3002\u4e8b\u5b9e\u4e0a\uff0c\u82f1\u8bed\u4f5c\u4e3a\u7f51\u7edc\u8bed\u8a00\u7684\u4e3b\u5bfc\u5730\u4f4d\u4e00\u76f4\u505c\u6ede\u5728 26% \u5de6\u53f3\u3002<a href=\"https:\/\/csa-research.com\/Featured-Content\/For-Global-Enterprises\/Global-Growth\/CRWB-Series\/CRWB-B2C\">CSA Research<\/a>\u7684\u4e00\u9879\u5168\u7403\u7814\u7a76\u4e5f\u8bc1\u5b9e\uff0c\u4e16\u754c\u5404\u5730\u7684\u4e92\u8054\u7f51\u7528\u6237\u66f4\u559c\u6b22\u7528\u81ea\u5df1\u7684\u8bed\u8a00\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>40% \u7684\u4eba\u4e0d\u4f1a\u8d2d\u4e70\u5176\u4ed6\u8bed\u8a00\u7684\u4ea7\u54c1\u3002<\/li>\n\n\n\n<li>73% \u7684\u4eba\u5e0c\u671b\u83b7\u5f97\u6bcd\u8bed\u7684\u4ea7\u54c1\u8bc4\u8bba\u3002<\/li>\n\n\n\n<li>65% \u7684\u4eba\u66f4\u559c\u6b22\u770b\u7528\u81ea\u5df1\u7684\u8bed\u8a00\u64b0\u5199\u7684\u5185\u5bb9\u3002<\/li>\n\n<\/ul>\n\n\n\n<p>\u8fd9\u4e9b\u6570\u5b57\u8868\u660e\uff0c\u672c\u5730\u5316\u53ef\u80fd\u4e0d\u662f\u4e00\u79cd\u9009\u62e9\uff0c\u800c\u662f\u4e00\u79cd\u5fc5\u7136\u3002\u7136\u800c\uff0c\u6295\u8d44\u56de\u62a5\u7387\u7684\u8003\u8651\u56e0\u7d20\u53ef\u80fd\u4f1a\u4fc3\u4f7f\u60a8\u4e3a\u672c\u5730\u5316\u8ba1\u5212\u786e\u5b9a\u67d0\u4e2a\u4f18\u5148\u7ea7\u3002<\/p>\n\n\n\n<p>\u5f53\u7136\uff0c\u9996\u5148\u4e3a\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\u6216\u7f51\u7ad9\u670d\u52a1\u66f4\u5927\u3001\u66f4\u6709\u5229\u53ef\u56fe\u7684\u5e02\u573a\u662f\u5408\u7406\u7684\u3002\u65e0\u8bba\u5982\u4f55\uff0c\u4e3a\u4e86\u786e\u4fdd\u60a8\u7684\u52aa\u529b\u771f\u6b63\u53d6\u5f97\u6210\u679c\u5e76\u5b9e\u73b0\u6295\u8d44\u56de\u62a5\u7387\u76ee\u6807\uff0c\u60a8\u7684\u4f01\u4e1a\u9700\u8981\u5b9e\u65bd\u6b63\u786e\u7684\u672c\u5730\u5316\u6218\u7565\u3002<\/p>\n\n\n\n\n\n<div class=\"wp-block-group acf-blog-cta has-light-grey-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"365\" height=\"277\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/localization-strategy.svg\" alt=\"Localization strategy key visual | Phrase\" class=\"wp-image-44107\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"subhead has-blue-color has-text-color has-link-color wp-elements-f8ee22854d497b9b7a4f69cf4f07a820\" style=\"text-transform:uppercase\">Dive deeper<\/p>\n\n\n\n<p class=\"has-larger-font-size\"><strong>Build the right localization strategy for your business<\/strong><\/p>\n\n\n\n<p>Learn how to devise a localization strategy for your business with the right goals, metrics, and workflows to drive global growth effectively.<\/p>\n\n\n\n<p><a class=\"text-link\" href=\"https:\/\/phrase.com\/blog\/posts\/how-important-is-localization-for-your-business\/\">Explore steps<\/a><\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e8%bf%9b%e8%a1%8c%e9%94%80%e5%94%ae%e4%bc%b0%e7%ae%97\"><\/span>\u8fdb\u884c\u9500\u552e\u4f30\u7b97<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u65e5\u8bed\u3001\u683c\u9c81\u5409\u4e9a\u8bed\u6216\u722a\u54c7\u8bed\u662f\u5426\u5e94\u6210\u4e3a\u672c\u5730\u5316\u7684\u9996\u9009\uff0c\u53d6\u51b3\u4e8e\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\u6216\u7f51\u7ad9\u4ee5\u53ca\u60a8\u7684\u8425\u9500\u76ee\u6807\u3002<\/p>\n\n\n\n<p>\u8ba1\u7b97\u672c\u5730\u5316\u6295\u8d44\u56de\u62a5\u7684\u7b2c\u4e00\u6b65\u662f\u786e\u5b9a\u60a8\u60f3\u5728\u54ea\u91cc\u9500\u552e&#8211;\u5bf9\u4e8e\u4e0d\u540c\u516c\u53f8\u800c\u8a00\uff0c\u8fd9\u53ef\u80fd\u662f\u5b8c\u5168\u4e0d\u540c\u7684\u56fd\u5bb6\u6216\u5730\u533a\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u60a8\u9700\u8981\u4f30\u7b97\u60a8\u8ba1\u5212\u672c\u5730\u5316\u7684\u5e02\u573a\u7684\u9500\u552e\u6536\u5165\u3002\u8fd9\u53ef\u80fd\u662f\u4e00\u4e2a\u68d8\u624b\u7684\u95ee\u9898\uff0c\u4ee5\u4e0b\u4fe1\u606f\u53ef\u80fd\u53ef\u4ee5\u5e2e\u52a9\u5230\u60a8\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>\u672c\u5730\u5316\u5e02\u573a\u7684\u4eba\u53e3\u89c4\u6a21\/\u7f51\u7edc\u6216\u79fb\u52a8\u8bbe\u5907\u7528\u6237\u6570\u91cf\u3002<\/li>\n\n\n\n<li>\u5c06\u60a8\u7684\u76ee\u6807\u5e02\u573a\u4e0e\u60a8\u5df2\u7ecf\u4e86\u89e3\u7684\u5e02\u573a\u8fdb\u884c\u6bd4\u8f83\u3002\u4f8b\u5982\uff0c\u5982\u679c\u65b0\u5e02\u573a\u7684\u667a\u80fd\u624b\u673a\u7528\u6237\u6570\u91cf\u662f\u56fd\u5185\u5e02\u573a\u7684\u4e24\u500d\uff0c\u90a3\u4e48\u88ab\u6b63\u786e\u672c\u5730\u5316\u7684\u5e94\u7528\u7a0b\u5e8f\u7248\u672c\u5438\u5f15\u7684\u5ba2\u6237\u6570\u91cf\u53ef\u80fd\u662f\u56fd\u5185\u5e02\u573a\u7684\u4e24\u500d\u3002<\/li>\n\n\n\n<li>\u4ece Google Trends \u7b49\u5728\u7ebf\u5de5\u5177\u4e2d\u83b7\u53d6\u6570\u636e\uff0c\u4e86\u89e3\u76f8\u5173\u5173\u952e\u8bcd\u5728\u4e0d\u540c\u8bed\u8a00\u4e2d\u7684\u6d41\u884c\u7a0b\u5ea6\u3002\u5728\u8c37\u6b4c\u4e0d\u5360\u4e3b\u5bfc\u5730\u4f4d\u7684\u5730\u533a\uff08\u5982\u4e2d\u56fd\uff09\uff0c\u60a8\u53ef\u80fd\u9700\u8981\u67e5\u770b\u4e0d\u540c\u7684\u5de5\u5177\u4ee5\u83b7\u5f97\u8fd9\u4e9b\u6570\u636e\u3002<\/li>\n\n\n\n<li>\u6709\u5173\u5e94\u7528\u7a0b\u5e8f\u6216\u7f51\u7ad9\u7684\u7279\u5b9a\u5e02\u573a\u6216\u56fd\u5bb6\u6cd5\u89c4\u3002\u5728\u533b\u7597\u4fdd\u5065\u548c\u91d1\u878d\u7b49\u884c\u4e1a\uff0c\u60a8\u4f1a\u53d1\u73b0\u76f8\u5173\u6cd5\u89c4\u6709\u53ef\u80fd\u4f1a\u963b\u6b62\u60a8\u63a8\u51fa\u672c\u5730\u5316\u7248\u672c\u7684\u5e94\u7528\u7a0b\u5e8f\u3002\u9047\u5230\u8fd9\u79cd\u60c5\u51b5\uff0c\u5c31\u9700\u8981\u60a8\u628a\u8fd9\u4e2a\u56fd\u5bb6\u4ece\u540d\u5355\u4e0a\u5212\u6389\uff0c\u8f6c\u800c\u5bfb\u627e\u5176\u4ed6\u56fd\u5bb6\u3002<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"swot-%e5%88%86%e6%9e%90%e5%a6%82%e4%bd%95%e6%8f%90%e4%be%9b%e5%b8%ae%e5%8a%a9\"><\/span>SWOT \u5206\u6790\u5982\u4f55\u63d0\u4f9b\u5e2e\u52a9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SWOT \u662f\u4e00\u4e2a\u8425\u9500\u548c\u5546\u4e1a\u672f\u8bed\uff0c\u4ee3\u8868\u4f18\u52bf\u3001\u52a3\u52bf\u3001\u673a\u4f1a\u548c\u5a01\u80c1\u3002\u5206\u6790\u8fd9\u56db\u4e2a\u65b9\u9762\u53ef\u4ee5\u5e2e\u52a9\u60a8\u51b3\u5b9a\u67d0\u9879\u672c\u5730\u5316\u5de5\u4f5c\u662f\u5426\u503c\u5f97\u3002\u4f8b\u5982\uff0c\u5047\u8bbe\u60a8\u6b63\u5728\u8003\u8651\u5c06\u4e00\u6b3e\u5e2e\u52a9\u7528\u6237\u5b66\u4e60\u5982\u4f55\u6253\u9f13\u7684\u5e94\u7528\u7a0b\u5e8f\u672c\u5730\u5316\u4e3a\u897f\u73ed\u7259\u8bed\u65f6\uff0c\u60a8\u7684 SWOT \u5206\u6790\u53ef\u80fd\u662f\u8fd9\u6837\u7684<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>\u4f18\u52bf\uff1a<\/strong>\u00a0\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\u672c\u5730\u5316\u5c06\u6db5\u76d6\u897f\u73ed\u7259\u4eba\u60f3\u8981\u4e86\u89e3\u7684\u6240\u6709\u5185\u5bb9\uff0c\u5305\u62ec\u4ed6\u4eec\u7279\u522b\u611f\u5174\u8da3\u7684\u62c9\u4e01\u8282\u594f\u548c\u6280\u5de7\u3002<\/li>\n\n\n\n<li><strong>\u5f31\u70b9<\/strong>\u60a8\u7684\u56e2\u961f\u4e2d\u6ca1\u6709\u4ee5\u897f\u73ed\u7259\u8bed\u4e3a\u6bcd\u8bed\u7684\u4eba\uff0c\u56e0\u6b64\u65e0\u6cd5\u786e\u4fdd\u60a8\u7684\u672c\u5730\u5316\u5de5\u4f5c\u8fbe\u5230\u6bcd\u8bed\u4eba\u58eb\u7684\u9884\u671f\u6807\u51c6&#8211;\u4e0d\u8fc7\uff0c\u901a\u8fc7\u6709\u80fd\u529b\u7684\u4e13\u4e1a\u7ffb\u8bd1\u516c\u53f8\u8fdb\u884c\u826f\u597d\u7684\u7ffb\u8bd1\u7ba1\u7406\uff0c\u60a8\u53ef\u4ee5\u514b\u670d\u8fd9\u4e00\u5f31\u70b9\u3002<\/li>\n\n\n\n<li><strong>\u673a\u4f1a<\/strong>\u00a0\u897f\u73ed\u7259\u8bed\u5e02\u573a\u4e00\u76f4\u5f3a\u70c8\u8981\u6c42\u6709\u66f4\u597d\u7684\u5de5\u5177\u6765\u5b66\u4e60\u5982\u4f55\u51fb\u9f13\uff08\u4f60\u4eec\u7684\u5e02\u573a\u8425\u9500\u90e8\u95e8\u4e5f\u6709\u7edf\u8ba1\u6570\u636e\u548c\u65b0\u95fb\u526a\u62a5\u7b49\u6765\u8bc1\u660e\u8fd9\u4e00\u70b9\uff0c\u5bf9\u5417\uff1f\uff09<\/li>\n\n\n\n<li><strong>\u5a01\u80c1\uff1a<\/strong>\u60a8\u6709\u51e0\u4e2a\u7ade\u4e89\u5bf9\u624b\uff0c\u4ed6\u4eec\u81ea\u5df1\u4e5f\u6709\u4e0d\u9519\u7684\u5e94\u7528\u7a0b\u5e8f\uff0c\u800c\u4e14\u8fd8\u5ba3\u5e03\u4e86\u8fdb\u519b\u897f\u73ed\u7259\u8bed\u5e02\u573a\u7684\u8ba1\u5212\u3002\u4e0e\u7ade\u4e89\u5bf9\u624b\u76f8\u6bd4\uff0c\u60a8\u9700\u8981\u68c0\u67e5\u81ea\u5df1\u7684\u5b9a\u4ef7\u662f\u5426\u5bf9\u76ee\u6807\u5ba2\u6237\u6709\u5438\u5f15\u529b\u3002<\/li>\n\n<\/ul>\n\n\n\n<p>\u5728\u76f8\u5bf9\u57fa\u7840\u4e0a\uff08\u4e0e\u60a8\u4e86\u89e3\u7684\u5176\u4ed6\u9879\u76ee\u76f8\u6bd4\uff09\u6216\u5728\u7edd\u5bf9\u57fa\u7840\u4e0a\uff08\u5f53\u60a8\u53ef\u4ee5\u91cf\u5316\u5f71\u54cd\u548c\u91d1\u989d\u65f6\uff09\uff0c\u60a8\u7684 SWOT \u5206\u6790\u53ef\u4ee5\u5e2e\u52a9\u60a8\u51b3\u5b9a\u662f\u5426\u4f1a\u8d5a\u94b1&#8211;\u4ee5\u53ca\u8d5a\u591a\u5c11\u94b1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%8a%95%e8%b5%84%e7%9a%84%e6%97%b6%e6%9c%ba%e6%9d%83%e8%a1%a1\"><\/span>\u672c\u5730\u5316\u6295\u8d44\u7684\u65f6\u673a\u6743\u8861<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u516c\u8ba4\u7684\u89c2\u70b9\u8ba4\u4e3a\uff0c\u4efb\u4f55\u5fc5\u8981\u7684\u6295\u8d44\u90fd\u5e94\u5c3d\u53ef\u80fd\u5728\u4ea7\u54c1\u4e0a\u5e02\u524d\u8fdb\u884c\uff0c\u800c\u6240\u6709\u53ef\u80fd\u7684\u6536\u5165\u90fd\u5e94\u5728\u4ea7\u54c1\u4e0a\u5e02\u540e\u5c3d\u5feb\u6536\u53d6\u3002<\/p>\n\n\n\n<p>\u8fd9\u6837\uff0c\u4f60\u5c31\u53ef\u4ee5\u907f\u514d\u8fc7\u65e9\u5730\u5360\u7528\u6295\u8d44\uff0c\u4e0d\u5f97\u4e0d\u7b49\u5f85\u56de\u62a5\uff0c\u800c\u5728\u7b49\u5f85\u56de\u62a5\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6295\u8d44\u4ef7\u503c\u4f1a\u88ab\u901a\u8d27\u81a8\u80c0\u4fb5\u8680\u3002\u4e0d\u8fc7\uff0c\u60a8\u8fd8\u5e94\u8003\u8651\u5176\u4ed6\u56e0\u7d20\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>\u56fd\u9645\u5316\uff08\u4e3a\u5e94\u7528\u7a0b\u5e8f\u6216\u7f51\u7ad9\u9002\u5e94\u5f53\u5730\u5e02\u573a\u505a\u597d\u51c6\u5907\u7684\u8fc7\u7a0b\uff09\u6700\u597d\u4ece\u4e00\u5f00\u59cb\u5c31\u52a0\u4ee5\u8003\u8651\u3002\u5c31\u50cf\u5b89\u5168\u548c\u8d28\u91cf\u95ee\u9898\u4e00\u6837\uff0c\u5728\u540e\u671f\u9636\u6bb5\u518d\u6dfb\u52a0\u6216\u52a0\u5f3a\u56fd\u9645\u5316\u5f80\u5f80\u4f1a\u66f4\u52a0\u56f0\u96be\uff0c\u800c\u4e14\u6548\u679c\u53ef\u80fd\u4e5f\u4e0d\u4f1a\u90a3\u4e48\u597d\u3002<\/li>\n\n\n\n<li>\u56fd\u9645\u5316\u7684\u57fa\u7840\u5de5\u4f5c\uff0c\u5982\u5185\u5bb9\u5206\u79bb\u548c\u4f7f\u7528\u51fd\u6570\u81ea\u52a8\u683c\u5f0f\u5316\u5916\u8bed\u5355\u4f4d\u548c\u6570\u91cf\uff0c\u5982\u679c\u4e0e\u4ee3\u7801\u5f00\u53d1\u540c\u65f6\u8fdb\u884c\uff0c\u53ef\u80fd\u53ea\u9700\u8981\u6295\u5165\u76f8\u5bf9\u8f83\u5c11\u7684\u52aa\u529b\u3002<\/li>\n\n\n\n<li>\u672c\u5730\u5316\u672c\u8eab\u662f\u6307\u6839\u636e\u76ee\u6807\u5e02\u573a\u5bf9\u6587\u672c\u548c\u5176\u4ed6\u5185\u5bb9\u8fdb\u884c\u8c03\u6574\uff0c\u53ef\u4ee5\u5728\u7279\u5b9a\u8bed\u8a00\u7248\u672c\u7684\u5e94\u7528\u7a0b\u5e8f\u6216\u7f51\u7ad9\u8ba1\u5212\u53d1\u5e03\u65e5\u671f\u524d\u4e0d\u4e45\u5b8c\u6210\u3002\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u8ba1\u5212\u5728\u56db\u6708\u4efd\u63a8\u51fa\u897f\u73ed\u7259\u8bed\u672c\u5730\u5316\u7248\u672c\u7684\u5e94\u7528\u7a0b\u5e8f\uff0c\u60a8\u53ef\u80fd\u4f1a\u7b49\u5230\u4e8c\u6708\u4efd\u518d\u82b1\u65f6\u95f4\u548c\u91d1\u94b1\u8fdb\u884c\u7ffb\u8bd1\u548c\u8d28\u91cf\u68c0\u67e5\uff0c\u4ece\u800c\u4f7f\u8fd9\u90e8\u5206\u6295\u8d44\u66f4\u63a5\u8fd1\u63a8\u51fa\u65e5\u671f\u3002<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%e7%8e%87%e7%9a%84%e6%88%90%e6%9c%ac%e7%ae%a1%e7%90%86\"><\/span>\u672c\u5730\u5316\u6295\u8d44\u56de\u62a5\u7387\u7684\u6210\u672c\u7ba1\u7406<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6295\u8d44\u56de\u62a5\u57fa\u672c\u4e0a\u53d6\u51b3\u4e8e\u4e24\u4e2a\u65b9\u9762\u3002\u9996\u5148\u662f\u589e\u52a0\u9500\u552e\u6536\u5165\u548c\u5229\u6da6\u3002\u5176\u6b21\u662f\u59a5\u5584\u7ba1\u7406\u672c\u5730\u5316\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u60a8\u7684\u4e0b\u4e00\u4e2a\u76ee\u6807\u662f\u4e25\u683c\u7ba1\u7406\u6bcf\u4e00\u4e2a\u672c\u5730\u5316\u9879\u76ee\u3002\u8fd9\u610f\u5473\u7740\u8981\u5bf9\u65f6\u95f4\u3001\u8d39\u7528\u548c\u622a\u6b62\u65e5\u671f\u7684\u8fdb\u5c55\u60c5\u51b5\u8fdb\u884c\u76d1\u63a7\uff0c\u4ee5\u786e\u4fdd\u672c\u5730\u5316\u9879\u76ee\u6309\u8ba1\u5212\u5b9e\u73b0\u76ee\u6807\u5e76\u63a7\u5236\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u60a8\u8fd8\u53ef\u4ee5\u8ba1\u5212\u4e00\u4e9b\u5217\u964d\u4f4e\u6210\u672c\u52a8\u4f5c\uff0c\u5e2e\u52a9\u8fdb\u4e00\u6b65\u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\u3002\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u7701\u7565\u5fc5\u8981\u7684\u4efb\u52a1\u6216\u4ea4\u4ed8\u6210\u679c\uff0c\u4e5f\u4e0d\u610f\u5473\u7740\u4e3a\u4e86\u5c3d\u53ef\u80fd\u4f4e\u7684\u4ef7\u683c\u800c\u78be\u538b\u5408\u4f5c\u4f19\u4f34\u3002\u8fd9\u6837\u505a\u4f1a\u5f71\u54cd\u8d28\u91cf\uff0c\u5e76\u53ef\u80fd\u5bfc\u81f4\u672c\u5730\u5316\u5728\u5e02\u573a\u4e0a\u5931\u8d25\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e9%99%8d%e4%bd%8e%e7%bf%bb%e8%af%91%e6%88%90%e6%9c%ac\"><\/span>\u964d\u4f4e\u7ffb\u8bd1\u6210\u672c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u964d\u4f4e\u4e00\u4e9b\u6210\u672c\u662f\u6709\u610f\u4e49\u7684\uff0c\u7279\u522b\u662f\u5728\u7ffb\u8bd1\u7684\u6210\u672c\u6548\u76ca\u65b9\u9762\u3002\u4ee5\u4e0b\u662f\u60a8\u53ef\u4ee5\u91c7\u53d6\u7684<a href=\"https:\/\/phrase.com\/blog\/posts\/reduce-translation-costs\/\">\u964d\u4f4e\u7ffb\u8bd1\u6210\u672c<\/a>\u7684\u51e0\u4e2a\u65b9\u9762\uff1a<\/p>\n\n\n\n<ul 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href=\"https:\/\/phrase.com\/blog\/posts\/localization-technology\/\">\u672c\u5730\u5316\u6280\u672f<\/a>\uff08\u5982\u7ffb\u8bd1\u7ba1\u7406\u7cfb\u7edf\uff09\u53ef\u4fdd\u5b58\u4ee5\u524d\u7ffb\u8bd1\u8fc7\u7684\u5b57\u7b26\u4e32\uff0c\u5e76\u63d0\u793a\u7ffb\u8bd1\u4eba\u5458\u518d\u6b21\u4f7f\u7528\u8fd9\u4e9b\u5b57\u7b26\u4e32\u3002\u8fd9\u6837\u53ef\u4ee5\u907f\u514d\u989d\u5916\u7684\u5de5\u4f5c\u91cf\u548c\u6210\u672c\uff0c\u4e5f\u6709\u52a9\u4e8e\u8bd1\u6587\u7684\u4e00\u81f4\u6027\uff08\u5bf9\u4e8e\u7ef4\u62a4\u548c\u5347\u7ea7\u7248\u672c\u4e5f\u5f88\u91cd\u8981\uff09\u3002<\/li>\n\n\n\n<li><strong>\u4f7f\u7528\u672f\u8bed\u5e93\u3002<\/strong>\u6709\u4e9b\u672f\u8bed\u53ef\u80fd\u4e0d\u9700\u8981\u7ffb\u8bd1\uff0c\u6216\u8005\u5176\u8bd1\u6587\u9700\u8981\u59cb\u7ec8\u4fdd\u6301\u76f8\u540c\u3002\u901a\u8fc7\u7f16\u5199\u6b64\u7c7b\u672f\u8bed\u7684\u7ffb\u8bd1\u8bcd\u6c47\u8868\uff0c\u53ef\u4ee5\u51cf\u5c11\u5de5\u4f5c\u91cf\u548c\u6210\u672c\u3002\u5728\u6b63\u786e\u7684\u683c\u5f0f\u4e0b\uff0c\u8fd9\u4e9b\u8bcd\u6c47\u8868\u8fd8\u53ef\u4ee5\u5305\u542b\u5728\u7ffb\u8bd1\u7ba1\u7406\u5e73\u53f0\u4e2d\uff0c\u65b9\u4fbf\u8bd1\u5458\u70b9\u51fb 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class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u786e\u4fdd\u5e02\u573a\u8425\u9500\u548c\u5f00\u53d1\u53cc\u7ba1\u9f50\u4e0b\uff0c\u5e2e\u52a9\u4ea7\u751f\u79ef\u6781\u7684\u6295\u8d44\u56de\u62a5\u7387\u4e4b\u540e\uff0c\u60a8\u8fd8\u9700\u8981\u786e\u4fdd\u5546\u54c1\u9500\u552e\u4e5f\u80fd\u7ed9\u529b\u3002<\/p>\n\n\n\n<p>\u8fd9\u6837\u8bf4\u5427\uff1a\u5982\u679c\u5ba2\u6237\u4e0d\u77e5\u9053\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\u6709\u672c\u5730\u5316\u7248\u672c\uff0c\u4ed6\u4eec\u5c31\u4e0d\u4f1a\u8003\u8651\u8d2d\u4e70\u3002\u56e0\u6b64\uff0c\u6b63\u5982\u4e00\u4f4d\u8425\u9500\u4e13\u5bb6\u66fe\u7ecf\u8bf4\u8fc7\u7684\u90a3\u6837\uff0c\u4e0d\u8981\u628a\u4f60\u7684\u4ea7\u54c1\u63a8\u5411\u6beb\u65e0\u6c34\u82b1\u7684\u5e02\u573a\u3002\u60a8\u9700\u8981\u7528\u5e7f\u544a\u3001\u516c\u5173\u548c\u5176\u4ed6\u9002\u5f53\u5f62\u5f0f\u7684\u5185\u5bb9\u53bb\u5524\u9192\u60a8\u7684\u5e02\u573a\uff0c\u63a8\u9500\u60a8\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u6240\u6709\u8fd9\u4e9b\u90fd\u80fd\u786e\u4fdd\u60a8\u7684\u672c\u5730\u5316\u6295\u8d44\u56de\u62a5\u7387\u4fdd\u6301\u6b63\u6570\uff1a\u8fd9\u6837\u60a8\u5c31\u6709\u66f4\u591a\u7684\u9884\u7b97\u6765\u5f00\u53d1\u65b0\u7684\u8f6f\u4ef6\u6216\u8fdb\u4e00\u6b65\u6539\u8fdb\u60a8\u7684\u7f51\u7ad9\uff0c\u5e76\u4e14\u8fd8\u80fd\u63d0\u4f9b\u4f18\u8d28\u7684\u672c\u5730\u5316\u7248\u672c\u3002<\/p>\n\n\n\n\n\n<div class=\"wp-block-group acf-blog-cta has-phrase-green-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"1024\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-tei-study-cover-792x1024.png\" alt=\"Phrase TEI study cover | Phrase\" class=\"wp-image-38062\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-tei-study-cover-792x1024.png 792w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-tei-study-cover-232x300.png 232w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-tei-study-cover-768x993.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-tei-study-cover-1188x1536.png 1188w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-tei-study-cover.png 1299w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"subhead has-blue-color has-text-color has-link-color wp-elements-f8ee22854d497b9b7a4f69cf4f07a820\" style=\"text-transform:uppercase\">Dive deeper<\/p>\n\n\n\n<p class=\"has-larger-font-size\"><strong>How the Phrase Localization Platform can impact an enterprise&#8217;s bottom line<\/strong><\/p>\n\n\n\n<p>Workflow improvement, increased scalability that enables growth, and a 527% ROI: Learn more about the financial impact of using Phrase\u2014with this Forrester Consulting study.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-grey-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/resources\/total-economic-impact\/\">Download study<\/a>\n<\/div><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u6295\u8d44\u56de\u62a5\u662f\u4f01\u4e1a\u91c7\u7528\u672c\u5730\u5316\u7684\u4e3b\u8981\u9a71\u52a8\u529b\u4e4b\u4e00\u3002\u4e86\u89e3\u5982\u4f55\u5728\u5f00\u62d3\u5168\u7403\u5e02\u573a\u65f6\u4f18\u5316\u672c\u5730\u5316\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n","protected":false},"author":6,"featured_media":1238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"post-refresh-updated","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[2382,1355],"class_list":["post-85439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category--phrase","category-1355"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/posts\/85439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/comments?post=85439"}],"version-history":[{"count":4,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/posts\/85439\/revisions"}],"predecessor-version":[{"id":112544,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/posts\/85439\/revisions\/112544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/media\/1238"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/media?parent=85439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/categories?post=85439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}