{"id":86306,"date":"2022-10-12T20:00:00","date_gmt":"2022-10-12T18:00:00","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e6%9c%ac%e5%9c%b0%e5%8c%96%e4%b8%ba%e4%bd%95%e9%87%8d%e8%a6%81%ef%bc%9f-10-%e4%b8%aa%e5%85%b3%e9%94%ae%e4%ba%8b%e5%ae%9e%e5%91%8a%e8%af%89%e4%bd%a0\/"},"modified":"2026-02-03T12:03:32","modified_gmt":"2026-02-03T11:03:32","slug":"why-localization-is-about-survival-in-the-global-marketplace","status":"publish","type":"post","link":"https:\/\/phrase.com\/zh\/blog\/posts\/why-localization-is-about-survival-in-the-global-marketplace\/","title":{"rendered":"\u672c\u5730\u5316\u4e3a\u4f55\u91cd\u8981\uff1f\u2014 10 \u4e2a\u5173\u952e\u4e8b\u5b9e\u544a\u8bc9\u4f60"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5168\u7403\u5316\u524d\u548c\u5168\u7403\u5316\u540e\u65f6\u4ee3\u7684\u4e3b\u8981\u533a\u522b\u4e4b\u4e00\u662f\u4f01\u4e1a\u7684\u8fd0\u8425\u65b9\u5f0f\u3002\u5728\u8fc7\u53bb\uff0c\u5f00\u5c55\u5168\u7403\u4e1a\u52a1\u7684\u5927\u591a\u662f\u5927\u578b\u8de8\u56fd\u516c\u53f8\u3002\u5982\u4eca\uff0c\u4e92\u8054\u7f51\u5b9e\u73b0\u4e86\u5546\u4e1a\u6c11\u4e3b\u5316\uff0c\u4f7f\u5c0f\u578b\u4f01\u4e1a\u4e5f\u80fd\u591f\u4e0e\u4ee5\u524d\u65e0\u6cd5\u63a5\u89e6\u5230\u7684\u65b0\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\uff0c\u4ece\u800c\u5728\u5168\u7403\u5360\u6709\u4e00\u5e2d\u4e4b\u5730\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/phrase.com\/blog\/posts\/global-expansion\/\">\u5168\u7403\u6269\u5f20<\/a>\u7684\u68d8\u624b\u4e4b\u5904\u5728\u4e8e\uff0c\u4f60\u4e0d\u80fd\u53ea\u662f\u590d\u5236\u4f60\u5728\u56fd\u5185\u4f7f\u7528\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u5e76\u6307\u671b\u5b83\u5728\u65b0\u5e02\u573a\u53d6\u5f97\u6210\u529f\u3002\u60a8\u9700\u8981\u8003\u8651\u5230\u4e00\u7cfb\u5217\u6587\u5316\u3001\u6cd5\u5f8b\u548c\u8bed\u8a00\u5dee\u5f02\u3002\u8fd9\u5c31\u662f\u9700\u8981<\/span><a href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/\"><span style=\"font-weight: 400;\">\u672c\u5730\u5316<\/span><\/a><span style=\"font-weight: 400;\"> \u7684\u5730\u65b9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u672c\u6982\u8ff0\u4e2d\uff0c\u6211\u4eec\u6c47\u7f16\u4e86\u6709\u5173\u672c\u5730\u5316\u4e3a\u4f55\u91cd\u8981\u7684 10 \u4e2a\u57fa\u672c\u4e8b\u5b9e\uff0c\u4ee5\u5e2e\u52a9\u60a8\u7684\u4f01\u4e1a\u5728\u56fd\u9645\u6269\u5f20\u4e2d\u53d6\u5f97\u6210\u529f\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" 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>\u975e\u82f1\u8bed\u56fd\u5bb6\u7684\u4eba\u4e0d\u4f1a\u8d2d\u4e70\u4ed6\u4eec\u770b\u4e0d\u61c2\u7684\u4e1c\u897f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/why-localization-is-about-survival-in-the-global-marketplace\/#%e4%b8%ad%e5%9b%bd%e6%98%af%e6%9c%80%e6%9c%89%e5%88%a9%e5%8f%af%e5%9b%be%e7%9a%84%e5%b8%82%e5%9c%ba%ef%bc%8c%e4%b9%9f%e6%98%af%e6%9c%80%e9%9a%be%e6%94%bb%e5%85%8b%e7%9a%84%e5%b8%82%e5%9c%ba%e4%b9%8b%e4%b8%80\" >\u4e2d\u56fd\u662f\u6700\u6709\u5229\u53ef\u56fe\u7684\u5e02\u573a\uff0c\u4e5f\u662f\u6700\u96be\u653b\u514b\u7684\u5e02\u573a\u4e4b\u4e00<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/why-localization-is-about-survival-in-the-global-marketplace\/#%e6%9c%ac%e5%9c%b0%e5%8c%96%e5%92%8c%e7%bf%bb%e8%af%91%e5%b9%b6%e4%b8%8d%e7%9b%b8%e5%90%8c\" 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href=\"https:\/\/phrase.com\/zh\/blog\/posts\/why-localization-is-about-survival-in-the-global-marketplace\/#%e7%a0%94%e7%a9%b6%e6%98%af%e6%9c%ac%e5%9c%b0%e5%8c%96%e7%9a%84%e9%87%8d%e8%a6%81%e7%bb%84%e6%88%90%e9%83%a8%e5%88%86\" >\u7814\u7a76\u662f\u672c\u5730\u5316\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/why-localization-is-about-survival-in-the-global-marketplace\/#%e6%9c%ac%e5%9c%b0%e5%8c%96%e9%9c%80%e8%a6%81%e4%ba%8b%e5%85%88%e5%9b%bd%e9%99%85%e5%8c%96\" >\u672c\u5730\u5316\u9700\u8981\u4e8b\u5148\u56fd\u9645\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/why-localization-is-about-survival-in-the-global-marketplace\/#%e6%82%a8%e9%9c%80%e8%a6%81%e5%be%88%e5%a4%a7%e7%9a%84%e7%a9%ba%e9%97%b4\" >\u60a8\u9700\u8981\u5f88\u5927\u7684\u7a7a\u95f4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/why-localization-is-about-survival-in-the-global-marketplace\/#%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%ef%bc%88seo%ef%bc%89%e5%92%8c%e5%ba%94%e7%94%a8%e5%95%86%e5%ba%97%e4%bc%98%e5%8c%96%ef%bc%88aso%ef%bc%89%e5%8f%af%e5%86%b3%e5%ae%9a%e6%9c%ac%e5%9c%b0%e5%8c%96%e5%b7%a5%e4%bd%9c%e7%9a%84%e6%88%90%e8%b4%a5\" >\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\u548c\u5e94\u7528\u5546\u5e97\u4f18\u5316\uff08ASO\uff09\u53ef\u51b3\u5b9a\u672c\u5730\u5316\u5de5\u4f5c\u7684\u6210\u8d25<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/why-localization-is-about-survival-in-the-global-marketplace\/#%e6%9c%ac%e5%9c%b0%e5%8c%96%e5%b9%b6%e9%9d%9e%e9%9a%be%e4%ba%8b\" >\u672c\u5730\u5316\u5e76\u975e\u96be\u4e8b<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%e9%9d%9e%e8%8b%b1%e8%af%ad%e5%9b%bd%e5%ae%b6%e7%9a%84%e4%ba%ba%e4%b8%8d%e4%bc%9a%e8%b4%ad%e4%b9%b0%e4%bb%96%e4%bb%ac%e7%9c%8b%e4%b8%8d%e6%87%82%e7%9a%84%e4%b8%9c%e8%a5%bf\"><\/span><span style=\"font-weight: 400;\">\u975e\u82f1\u8bed\u56fd\u5bb6\u7684\u4eba\u4e0d\u4f1a\u8d2d\u4e70\u4ed6\u4eec\u770b\u4e0d\u61c2\u7684\u4e1c\u897f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CSA \u7814\u7a76<\/span><span style=\"font-weight: 400;\"> <span style=\"font-weight: 400;\"> \u663e\u793a<\/span>\uff0c\u5982\u679c\u4eba\u4eec\u65e0\u6cd5\u7406\u89e3\u4e00\u4e2a\u7f51\u7ad9\uff0c\u4ed6\u4eec\u5c31\u4e0d\u4f1a\u8d2d\u4e70\u8be5\u7f51\u7ad9\u7684\u4ea7\u54c1\u3002\u4ed6\u4eec\u7279\u522b\u7814\u7a76\u4e86\u5c45\u4f4f\u5728\u6b27\u76df\u4e0d\u540c\u56fd\u5bb6\u7684\u975e\u82f1\u8bed\u4e2a\u4eba\u3002\u5f53\u770b\u5230\u53ea\u6709\u82f1\u6587\u7684\u7f51\u7ad9\u65f6\uff0c\u4ed6\u4eec\u70b9\u51fb\u9000\u51fa\u7684\u901f\u5ea6\u6bd4\u4f60\u8bf4 &#8220;\u672c\u5730\u5316 &#8220;\u8fd8\u8981\u5feb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7814\u7a76\u53d1\u73b0\uff0c87% \u7684\u4eba\u4e0d\u4f1a\u5728\u7eaf\u82f1\u6587\u7f51\u7ad9\u4e0a\u8d2d\u7269\u3002\u6d88\u8d39\u8005\u6839\u672c\u6ca1\u6709\u8db3\u591f\u7684\u4fe1\u5fc3\u5728\u4e00\u4e2a\u4ed6\u4eec\u770b\u4e0d\u61c2\u8bed\u8a00\u7684\u7f51\u7ad9\u4e0a\u638f\u94b1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65e0\u8bba\u8bed\u8a00\u5982\u4f55\u5168\u7403\u5316\uff0c\u5e76\u4e0d\u662f\u6bcf\u4e2a\u4eba\u90fd\u4f1a\u8bf4\u82f1\u8bed\uff0c\u800c\u7ade\u4e89\u53ea\u5728\u70b9\u51fb\u4e4b\u95f4\u3002\u4f60\u7684\u6f5c\u5728\u5ba2\u6237\u53ea\u9700\u70b9\u51fb\u4e00\u4e2a\u80fd\u6ee1\u8db3\u4ed6\u4eec\u9700\u6c42\u5e76\u80fd\u7528\u4ed6\u4eec\u7684\u8bed\u8a00\u4ea4\u6d41\u7684\u7f51\u7ad9\uff0c\u65e0\u8bba\u662f\u5168\u7403\u7ade\u4e89\u8005\u8fd8\u662f\u5f53\u5730\u4f9b\u5e94\u5546\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ed6\u4eec\u9700\u8981\u770b\u5230\u7684\u4e0d\u4ec5\u4ec5\u662f\u7528\u4ed6\u4eec\u81ea\u5df1\u7684\u8bed\u8a00\u5199\u7684\u6587\u5b57\uff0c\u8fd9\u6837\u4ed6\u4eec\u624d\u4f1a\u6709\u4fe1\u5fc3\u5411\u4f60\u8d2d\u4e70\u3002\u60a8\u9700\u8981\u786e\u4fdd\u6574\u4e2a\u7528\u6237\u4f53\u9a8c\u6d41\u7545\u81ea\u7136\u3002\u4f8b\u5982\uff0c\u989c\u8272\u5728\u4e0d\u540c\u7684\u6587\u5316\u4e2d\u4f1a\u6709\u4e0d\u540c\u7684\u542b\u4e49\u3002\u8d27\u5e01\u3001\u65e5\u671f\u548c\u65f6\u95f4\u683c\u5f0f\u3001\u91cd\u91cf\u3001\u5ea6\u91cf\u8861\u548c\u56fe\u50cf\u662f\u60a8\u9700\u8981\u8003\u8651\u7684\u5176\u4ed6\u8981\u7d20\uff0c\u4ee5\u514d\u758f\u8fdc\u65b0\u5ba2\u6237\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e4%b8%ad%e5%9b%bd%e6%98%af%e6%9c%80%e6%9c%89%e5%88%a9%e5%8f%af%e5%9b%be%e7%9a%84%e5%b8%82%e5%9c%ba%ef%bc%8c%e4%b9%9f%e6%98%af%e6%9c%80%e9%9a%be%e6%94%bb%e5%85%8b%e7%9a%84%e5%b8%82%e5%9c%ba%e4%b9%8b%e4%b8%80\"><\/span><span style=\"font-weight: 400;\">\u4e2d\u56fd\u662f\u6700\u6709\u5229\u53ef\u56fe\u7684\u5e02\u573a\uff0c\u4e5f\u662f\u6700\u96be\u653b\u514b\u7684\u5e02\u573a\u4e4b\u4e00<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u6240\u6709\u6f5c\u5728\u5e02\u573a\u4e2d\uff0c\u4e2d\u56fd\u662f\u8fc4\u4eca\u4e3a\u6b62\u6700\u5177\u589e\u957f\u6f5c\u529b\u7684\u5e02\u573a\u3002\u7136\u800c\uff0c\u5b83\u4e5f\u662f\u6700\u96be\u8fdb\u5165\u7684\u9879\u76ee\u4e4b\u4e00\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e2d\u56fd\u6709\u8d85\u8fc7 <\/span><a href=\"https:\/\/www.worldometers.info\/world-population\/china-population\/\"><span style=\"font-weight: 400;\">14 \u4ebf\u7684\u4eba\u53e3<\/span><\/a><span style=\"font-weight: 400;\"> \uff0c\u800c\u4e14\u8fd9\u4e2a\u6570\u5b57\u8fd8\u5728\u4e0d\u65ad\u589e\u957f\u3002\u56fd\u5bb6\u7684<\/span><a href=\"https:\/\/www.cnbc.com\/2019\/09\/30\/chinas-giant-middle-class-is-still-growing-and-companies-want-in.html\"><span style=\"font-weight: 400;\">\u4e2d\u4ea7\u9636\u7ea7\u8fc5\u901f\u58ee\u5927<\/span><\/a><span style=\"font-weight: 400;\"> \u968f\u7740\u53ef\u652f\u914d\u6536\u5165\u7684\u589e\u52a0\uff0c\u6d88\u8d39\u8005\u7684\u6d88\u8d39\u80fd\u529b\u4e5f\u5728\u63d0\u9ad8\u3002<span style=\"font-weight: 400;\"> \u4e2d\u56fd\u4e5f\u662f\u5168\u7403<\/span> <\/span> \u6700<span style=\"font-weight: 400;\">\u6709\u5229\u53ef\u56fe\u7684\u5e94\u7528\u7a0b\u5e8f\u5e02\u573a<\/span>\uff0c<span style=\"font-weight: 400;\"> \u5982\u679c\u4f60\u60f3\u4ece\u4e2d\u5206\u4e00\u676f\u7fb9\uff0c\u5c31\u5fc5\u987b\u505a\u597d\u51c6\u5907\uff0c\u4ed8\u51fa\u52aa\u529b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u56e0\u4e3a\u8981\u5438\u5f15\u5982\u6b64\u5e9e\u5927\u7684\u6f5c\u5728\u5ba2\u6237\u7fa4\u770b\u4f3c\u5bb9\u6613\uff0c\u4f46\u4e8b\u5b9e\u4e0a\uff0c\u4e2d\u56fd\u5e02\u573a\u4e0e\u5176\u4ed6\u4efb\u4f55\u5730\u65b9\u90fd\u622a\u7136\u4e0d\u540c\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.gala-global.org\/\"><span style=\"font-weight: 400;\">95% \u7684\u4e2d\u56fd\u7f51\u4e0a\u8d2d\u7269\u8005<\/span><\/a><span style=\"font-weight: 400;\">\u53ea\u4f7f\u7528\u81ea\u5df1\u8bed\u8a00\u7684\u7f51\u7ad9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e2d\u56fd\u957f\u57ce\u9632\u706b\u5899\u963b\u6b62\u8bbf\u95ee\u8bb8\u591a\u56fd\u9645\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6d88\u8d39\u8005\u7684\u504f\u597d\uff08\u5982\u6742\u4e71\u65e0\u7ae0\u7684\u7f51\u7ad9\uff09\u548c\u671f\u671b\u4e0e\u60a8\u53ef\u80fd\u4e60\u60ef\u7684\u4e0d\u540c<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8bb8\u591a\u56fd\u9645\u516c\u53f8\u90fd\u5c1d\u8bd5\u8fc7<\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/beginners-guide-app-localization-chinese-market\/\"><span style=\"font-weight: 400;\">\u5728\u4e2d\u56fd\u8fdb\u884c\u672c\u5730\u5316<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4f46\u90fd\u4ee5\u5931\u8d25\u544a\u7ec8\u3002\u5982\u679c\u4f60\u60f3\u53d6\u5f97\u6210\u529f\uff0c\u5c31\u5fc5\u987b\u82b1\u65f6\u95f4\u548c\u7cbe\u529b\u4e86\u89e3\u5e02\u573a\u548c\u4e2d\u56fd\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e6%9c%ac%e5%9c%b0%e5%8c%96%e5%92%8c%e7%bf%bb%e8%af%91%e5%b9%b6%e4%b8%8d%e7%9b%b8%e5%90%8c\"><\/span><span style=\"font-weight: 400;\">\u672c\u5730\u5316\u548c\u7ffb\u8bd1\u5e76\u4e0d\u76f8\u540c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4eba\u4eec\u7ecf\u5e38\u770b\u5230\u672c\u5730\u5316\u548c\u7ffb\u8bd1\u88ab\u4ea4\u66ff\u4f7f\u7528\uff0c\u4f46\u5b83\u4eec\u5b9e\u9645\u4e0a\u662f\u4e24\u7801\u4e8b\u3002\u672c\u5730\u5316\u4e0e\u7ffb\u8bd1\u7684\u4e3b\u8981<\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/localization-isnt-just-about-translation\/\"><span style=\"font-weight: 400;\">\u672c\u5730\u5316\u4e0e\u7ffb\u8bd1\u7684\u4e3b\u8981\u533a\u522b<\/span><\/a><span style=\"font-weight: 400;\"> \u7684\u4e3b\u8981\u533a\u522b\u5728\u4e8e\u8303\u56f4\u4e0d\u540c\uff1a\u7ffb\u8bd1\u662f\u5c06\u6587\u672c\u4ece\u4e00\u79cd\u8bed\u8a00\u8f6c\u6362\u6210\u53e6\u4e00\u79cd\u8bed\u8a00\u7684\u8fc7\u7a0b\uff0c\u800c\u672c\u5730\u5316\u5219\u662f\u4e00\u79cd\u66f4\u5e7f\u6cdb\u7684\u65b9\u6cd5\uff0c\u5305\u62ec\u7ffb\u8bd1\u548c\u6587\u5316\u9002\u5e94\u3002\u5982\u679c\u5728\u8d70\u5411\u4e16\u754c\u7684\u8fc7\u7a0b\u4e2d\u4ec5\u4ec5\u9009\u62e9\u7ffb\u8bd1\uff0c\u6700\u7ec8\u53ef\u80fd\u4f1a\u5bfc\u81f4\u4ea7\u54c1\u6216\u670d\u52a1\u5728\u65b0\u6587\u5316\u4e2d\u5931\u53bb\u610f\u4e49\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8bd5\u60f3\u4e00\u4e0b\uff0c\u4f60\u6709\u4e00\u4e2a\u4ea7\u54c1\u9875\u9762\uff0c\u6b4c\u9882\u65b0\u8f66\u5728\u96ea\u5730\u4e2d\u7684\u7275\u5f15\u529b\u63a7\u5236\u7cfb\u7edf\u3002\u73b0\u5728\uff0c\u5c06\u8fd9\u4e00\u4fe1\u606f\u7ffb\u8bd1\u6210\u897f\u73ed\u7259\u8bed\uff0c\u4f20\u8fbe\u7ed9\u52a0\u52d2\u6bd4\u5730\u533a\u7684\u53d7\u4f17\u3002\u89c2\u4f17\u4f1a\u611f\u5230\u975e\u5e38\u56f0\u60d1&#8211;\u7ec8\u5e74\u9ad8\u6e29\u5c11\u96ea\uff0c\u8fd9\u610f\u5473\u7740\u5f88\u5c11\u6709\u4eba\u9700\u8981\u7275\u5f15\u529b\u63a7\u5236\u7cfb\u7edf\u3002\u6b64\u5916\uff0c\u5728\u6240\u6709 22 \u4e2a\u897f\u73ed\u7259\u8bed\u56fd\u5bb6\u4f7f\u7528\u540c\u4e00\u9875\u9762\u65f6\uff0c\u60a8\u5f88\u5feb\u5c31\u4f1a\u53d1\u73b0\uff0c\u751a\u81f3 &#8220;\u6c7d\u8f66 &#8220;\u4e00\u8bcd\u4e5f\u56e0\u56fd\u5bb6\u800c\u5f02\uff08&#8221;coche&#8221;\u3001&#8221;auto&#8221;\u3001&#8221;veh\u00edculo&#8221;\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e76\u4e0d\u662f\u6240\u6709\u7684\u4eba\u90fd\u4f1a\u8bf4\u540c\u6837\u7684\u8bed\u8a00\u3002\u4ed6\u4eec\u5e86\u795d\u7684\u8282\u65e5\u4e0d\u4e00\u6837\uff0c\u751f\u6d3b\u7684\u6c14\u5019\u4e5f\u4e0d\u4e00\u6837\u3002\u4ed6\u4eec\u7684\u6587\u5316\u3001\u7406\u60f3\u3001\u4fe1\u4ef0\u3001\u5e7d\u9ed8\u751a\u81f3\u8d2d\u4e70\u504f\u597d\u90fd\u4e0d\u5c3d\u76f8\u540c\u3002\u60a8\u9700\u8981\u5728\u663e\u5fae\u955c\u4e0b\u7814\u7a76\u6240\u6709\u8fd9\u4e9b\u95ee\u9898\uff0c\u7136\u540e\u624d\u80fd\u671f\u671b\u5728\u56fd\u5916\u6210\u529f\u7acb\u8db3\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%98%af%e4%b8%80%e9%97%a8%e5%a4%a7%e7%94%9f%e6%84%8f\"><\/span><span style=\"font-weight: 400;\">\u672c\u5730\u5316\u662f\u4e00\u95e8\u5927\u751f\u610f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u8bed\u8a00\u670d\u52a1<\/span><span style=\"font-weight: 400;\"> \u8bed\u8a00\u670d\u52a1\u662f\u4e00\u4e2a\u5e9e\u5927\u7684\u4ea7\u4e1a\uff0c\u5176\u53d1\u5c55\u901f\u5ea6\u4e4b\u5feb\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u3002\u5c3d\u7ba1\u6280\u672f\u878d\u5408\u4e86\u5168\u7403\u53e3\u5473\uff0c\u4e3a\u516c\u53f8\u63d0\u4f9b\u4e86\u8425\u9500\u4ea7\u54c1\u7684\u65b0\u5e73\u53f0\uff0c\u4f46\u8bed\u8a00\u969c\u788d\u4ecd\u7136\u662f\u4e00\u4e2a\u975e\u5e38\u73b0\u5b9e\u7684\u6311\u6218\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9884\u8ba1\u5230 2022 \u5e74\u5e95\uff0c\u5168\u7403\u8bed\u8a00\u4ea7\u4e1a\u7684\u5e02\u573a\u89c4\u6a21\u5c06\u8d85\u8fc7 570 \u4ebf\u7f8e\u5143\u3002<\/span><a href=\"https:\/\/www.statista.com\/statistics\/257656\/size-of-the-global-language-services-market\/\"><span style=\"font-weight: 400;\">570 \u4ebf\u7f8e\u5143<\/span><\/a><span style=\"font-weight: 400;\">-COVID-19 \u5927\u6d41\u884c\u5728\u77ed\u77ed\u51e0\u5e74\u5185\u4f7f\u589e\u957f\u901f\u5ea6\u52a0\u5feb\u4e86 40%\u3002\u6b27\u6d32\u62e5\u6709\u5360\u5168\u7403\u8bed\u8a00\u670d\u52a1\u5e02\u573a\u7684<\/span><a href=\"https:\/\/www.statista.com\/statistics\/190486\/global-language-services-market-share-by-continent\/\"><span style=\"font-weight: 400;\">\u8fd1\u4e00\u534a\u7684\u4efd\u989d<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5176\u6b21\u662f\u5317\u7f8e\uff0c\u5360 39.41%\u3002\u5728\u8fd9\u4e9b\u5730\u533a\uff0c\u65e5\u76ca\u591a\u5143\u5316\u548c\u4e0d\u65ad\u53d8\u5316\u7684\u4eba\u53e3\u7ed3\u6784\u4f7f<\/span><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/language-services-market\"><span style=\"font-weight: 400;\">\u591a\u5143\u6587\u5316\u8425\u9500\u6210\u4e3a\u8bb8\u591a\u4f01\u4e1a\u7684\u9996\u8981\u4efb\u52a1<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u800c\u8fd9\u4e9b\u4f01\u4e1a\u4ee5\u524d\u53ea\u5173\u6ce8\u82f1\u8bed\u53d7\u4f17\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e6%9c%ac%e5%9c%b0%e5%8c%96%e5%b7%a5%e4%bd%9c%e9%9c%80%e8%a6%81%e5%a4%a7%e9%87%8f%e4%ba%ba%e5%91%98\"><\/span><span style=\"font-weight: 400;\">\u672c\u5730\u5316\u5de5\u4f5c\u9700\u8981\u5927\u91cf\u4eba\u5458<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u672c\u5730\u5316\u662f\u4e00\u4e2a\u590d\u6742\u3001\u591a\u6b65\u9aa4\u7684\u8fc7\u7a0b\uff0c\u9700\u8981\u4ece\u9879\u76ee\u7ecf\u7406\u3001\u8bed\u8a00\u5b66\u5bb6\u5230\u5f00\u53d1\u4eba\u5458\u548c\u7528\u6237\u4f53\u9a8c\u8bbe\u8ba1\u5e08\u7b49\u4e0d\u540c\u4e13\u4e1a\u4eba\u5458\u7684\u5171\u540c\u52aa\u529b\u3002\u56e0\u6b64\uff0c\u672c\u5730\u5316\u662f\u521b\u9020\u5c31\u4e1a\u7684\u4e3b\u8981\u624b\u6bb5\u4e5f\u5c31\u4e0d\u8db3\u4e3a\u5947\u4e86\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7531\u4e8e\u81ea\u7531\u804c\u4e1a\u8bed\u8a00\u5b66\u5bb6\u5360\u52b3\u52a8\u529b\u7684\u5f88\u5927\u4e00\u90e8\u5206\uff0c\u56e0\u6b64\u8981\u83b7\u5f97\u51c6\u786e\u7684\u7edf\u8ba1\u6570\u5b57\u5e76\u4e0d\u5bb9\u6613&#8211;CSA Research \u62e5\u6709\u4e00\u4e2a\u5305\u542b\u7ea6 26K \u5bb6\u8bed\u8a00\u670d\u52a1\u63d0\u4f9b\u5546\uff08LSP\uff09\u7684\u6570\u636e\u5e93\u3002 <\/span><a href=\"https:\/\/csa-research.com\/Portals\/0\/Images\/Contentpages\/GMS\/GMS-infographic%202.0.png?ver=2022-09-14-071150-933\"><span style=\"font-weight: 400;\">26K \u5bb6\u8bed\u8a00\u670d\u52a1\u63d0\u4f9b\u5546 (LSP)<\/span><\/a><span style=\"font-weight: 400;\"> \u6570\u636e\u5e93\u3002\u4ec5\u7f8e\u56fd\u5c31\u767b\u8bb0\u4e86<\/span><a href=\"https:\/\/www.bls.gov\/ooh\/media-and-communication\/interpreters-and-translators.htm\"><span style=\"font-weight: 400;\">\u8fd1 7 \u4e07\u540d<\/span><\/a><span style=\"font-weight: 400;\"> \u7684\u53e3\u8bd1\u5458\u548c\u7b14\u8bd1\u5458\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e7%a0%94%e7%a9%b6%e6%98%af%e6%9c%ac%e5%9c%b0%e5%8c%96%e7%9a%84%e9%87%8d%e8%a6%81%e7%bb%84%e6%88%90%e9%83%a8%e5%88%86\"><\/span><span style=\"font-weight: 400;\">\u7814\u7a76\u662f\u672c\u5730\u5316\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u8bb8\u591a\u516c\u53f8\u7684\u4fe1\u606f\u672c\u5730\u5316\u65e0\u6cd5\u9002\u5e94\u4e0d\u540c\u7684\u5e02\u573a\uff0c\u5176\u4e2d\u4e00\u4e2a\u91cd\u8981\u539f\u56e0\u5c31\u662f\u4ed6\u4eec\u6ca1\u6709\u505a\u597d\u8c03\u67e5\u7814\u7a76\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5f00\u59cb\u5c06\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u7ffb\u8bd1\u6210\u53e6\u4e00\u79cd\u8bed\u8a00\u4e4b\u524d\uff0c\u5fc5\u987b\u4e86\u89e3\u76ee\u6807\u5e02\u573a\uff1a\u4ed6\u4eec\u7684\u9700\u6c42\u548c\u504f\u597d\u662f\u4ec0\u4e48\uff1f\u54ea\u4e9b\u6587\u5316\u53c2\u8003\u8d44\u6599\u4f1a\u5f15\u8d77\u4ed6\u4eec\u7684\u5171\u9e23\uff1f\u4ed6\u4eec\u559c\u6b22\u4ec0\u4e48\u4ed8\u6b3e\u65b9\u5f0f\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/phrase.com\/zh\/blog\/posts\/market-research\/\">\u5e02\u573a\u8c03\u7814<\/a>\u53ef\u80fd\u662f\u4e00\u4e2a\u8017\u65f6\u7684\u8fc7\u7a0b\uff0c\u4f46\u5982\u679c\u60a8\u5e0c\u671b\u5168\u7403\u6269\u5f20\u53d6\u5f97\u6210\u529f\uff0c\u5b83\u5374\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u5982\u679c\u6ca1\u6709\u5b83\uff0c\u4f60\u57fa\u672c\u4e0a\u5c31\u662f\u5728\u9ed1\u6697\u4e2d\u6478\u7d22\uff0c\u5e0c\u671b\u4f60\u7684\u672c\u5730\u5316\u52aa\u529b\u4f1a\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u5f97\u5230\u56de\u62a5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ece\u4e0d\u66fe\u8003\u8651\u5f53\u5730\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u5230\u4ee5\u9ebb\u6728\u4e0d\u4ec1\u7684\u8425\u9500\u6d3b\u52a8\u5192\u72af\u6574\u4e2a\u793e\u533a\uff0c\u8df3\u8fc7\u5e02\u573a\u8c03\u7814\u6709\u5f88\u591a\u65b9\u6cd5\u53ef\u4ee5\u8ba9\u4f60\u53cd\u8d25\u4e3a\u80dc\u3002\u5728\u6df1\u5165\u7814\u7a76\u7684\u57fa\u7840\u4e0a\uff0c\u518d\u8f85\u4ee5\u5f53\u5730\u56e2\u961f\u7684\u5b9e\u5730\u5e2e\u52a9\u548c\u5e02\u573a\u5185\u4e13\u5bb6\u8bd1\u5458\u7684\u5de5\u4f5c\uff0c\u5c31\u80fd\u4e3a\u8d35\u516c\u53f8\u5728\u65b0\u5e02\u573a\u53d6\u5f97\u6210\u529f\u63d0\u4f9b\u6700\u4f73\u673a\u4f1a\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e6%9c%ac%e5%9c%b0%e5%8c%96%e9%9c%80%e8%a6%81%e4%ba%8b%e5%85%88%e5%9b%bd%e9%99%85%e5%8c%96\"><\/span><span style=\"font-weight: 400;\">\u672c\u5730\u5316\u9700\u8981\u4e8b\u5148\u56fd\u9645\u5316<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u7684\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u6ca1\u6709\u4e3a\u672c\u5730\u5316\u505a\u597d\u51c6\u5907\uff0c\u90a3\u4e48\u4ee5\u540e\u7684\u8fc7\u7a0b\u5c06\u4f1a\u66f4\u52a0\u56f0\u96be\uff0c\u6210\u672c\u4e5f\u4f1a\u66f4\u9ad8\u3002\u628a\u5b83\u60f3\u8c61\u6210\u628a\u65b9\u9489\u653e\u8fdb\u5706\u5b54\u91cc\u3002\u4f60\u53ef\u4ee5\u8fd9\u6837\u505a\uff0c\u4f46\u8fd9\u9700\u8981\u4e00\u4e9b\u86ee\u529b\uff0c\u800c\u4e14\u5982\u679c\u4f60\u4e00\u5f00\u59cb\u5c31\u628a\u5b54\u505a\u6210\u6b63\u786e\u7684\u5f62\u72b6\uff0c\u6548\u679c\u4e5f\u4e0d\u4f1a\u90a3\u4e48\u597d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c06\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f &#8220;\u672c\u5730\u5316 &#8220;\u7684\u8fc7\u7a0b\u79f0\u4e3a <\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/i18n-a-simple-definition\/\"><span style=\"font-weight: 400;\">\u56fd\u9645\u5316 (i18n)<\/span><\/a><span style=\"font-weight: 400;\">.\u4ea7\u54c1\u56fd\u9645\u5316\u540e\uff0c\u60a8\u5c31\u53ef\u4ee5\u5f00\u59cb\u9488\u5bf9\u7279\u5b9a\u5730\u533a\uff08\u6216\u76ee\u6807\u5e02\u573a\uff09\u8fdb\u884c\u8c03\u6574\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u4e9b\u5e38\u89c1\u7684\u56fd\u9645\u5316\u4efb\u52a1\u5305\u62ec<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4ece\u4ee3\u7801\u5e93\u4e2d\u63d0\u53d6\u786c\u7f16\u7801\u6587\u672c\u5e76\u5c06\u5176\u5b58\u50a8\u5230\u8d44\u6e90\u6587\u4ef6\u4e2d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e3a\u7ffb\u8bd1\u5185\u5bb9\u521b\u5efa\u5360\u4f4d\u7b26\u6587\u672c\uff08\u4ea6\u79f0\u201cskeletons\u201d\uff09<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8bbe\u8ba1\u53ef\u8c03\u6574\u5927\u5c0f\u6216\u91cd\u65b0\u6392\u5217\u4ee5\u9002\u5e94\u4e0d\u540c\u8bed\u8a00\u7684\u7528\u6237\u754c\u9762\u5143\u7d20<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f7f\u7528 Unicode \u652f\u6301\u591a\u79cd\u5b57\u7b26<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u642d\u5efa\u6db5\u76d6\u5404\u79cd<\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/translation-management-system-how-it-works\/\"><span style=\"font-weight: 400;\">\u5fc5\u8981\u529f\u80fd<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u7ffb\u8bd1\u7ba1\u7406\u7cfb\u7edf\uff0c\u4ee5\u5b9e\u73b0\u9ad8\u6548\u7684\u672c\u5730\u5316\u5de5\u4f5c\u6d41\u7a0b<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u7531\u6b64\u53ef\u89c1\uff0c\u56fd\u9645\u5316\u662f\u4e00\u9879\u8270\u5de8\u7684\u4efb\u52a1\uff0c\u9700\u8981\u7cbe\u5fc3\u7b56\u5212\u3002\u91cd\u8981\u7684\u662f\uff0c\u8981\u5728\u5f00\u53d1\u8fc7\u7a0b\u7684\u65e9\u671f\u5c31\u5f00\u59cb\u8003\u8651\u8fd9\u4e2a\u95ee\u9898\uff0c\u6700\u597d\u662f\u5728\u5f00\u53d1\u4eba\u5458\u7f16\u5199\u4e00\u884c\u4ee3\u7801\u4e4b\u524d\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e6%82%a8%e9%9c%80%e8%a6%81%e5%be%88%e5%a4%a7%e7%9a%84%e7%a9%ba%e9%97%b4\"><\/span><span style=\"font-weight: 400;\">\u60a8\u9700\u8981\u5f88\u5927\u7684\u7a7a\u95f4<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7528\u6237\u754c\u9762 (UI) \u548c <\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/app-localization-developers-guide-to-user-experience\/\"><span style=\"font-weight: 400;\">\u7528\u6237\u4f53\u9a8c (UX) \u672c\u5730\u5316<\/span><\/a><span style=\"font-weight: 400;\"> \u53ef\u80fd\u5177\u6709\u6311\u6218\u6027\u3002\u82f1\u8bed\u53e5\u5b50\u7684\u5e73\u5747\u957f\u5ea6\u7ea6\u4e3a 15 \u4e2a\u5355\u8bcd\uff0c\u800c\u5fb7\u8bed\u53e5\u5b50\u7684\u5e73\u5747\u957f\u5ea6\u7ea6\u4e3a 22 \u4e2a\u5355\u8bcd\uff0c\u591a\u51fa 40%\u3002\u53e5\u5b50\u957f\u5ea6\u7684\u5dee\u5f02\u610f\u5473\u7740\u5728\u7ffb\u8bd1\u5fb7\u8bed\u3001\u6cd5\u8bed\u3001\u897f\u73ed\u7259\u8bed\u548c\u4fc4\u8bed\u7b49\u8bed\u8a00\u65f6\uff0c\u9875\u9762\u4e0a\u9700\u8981\u66f4\u591a\u7684\u6a2a\u5411\u7a7a\u95f4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5782\u76f4\u7a7a\u95f4\u4e5f\u5f88\u91cd\u8981\u3002\u5728\u67d0\u4e9b\u8bed\u8a00\u4e2d\uff0c\u5982\u65e5\u8bed\u548c\u6c49\u8bed\uff0c\u6587\u5b57\u662f\u7ad6\u5199\u800c\u4e0d\u662f\u6a2a\u5199\u7684\u3002\u5f53\u4f60\u8bd5\u56fe\u5c06\u6240\u6709\u5185\u5bb9\u90fd\u585e\u8fdb\u539f\u672c\u4e3a\u6a2a\u5411\u6587\u672c\u8bbe\u8ba1\u7684\u7a7a\u95f4\u65f6\uff0c\u8fd9\u53ef\u80fd\u4f1a\u9020\u6210\u95ee\u9898\u3002\u5e0c\u4f2f\u6765\u8bed\u548c\u963f\u62c9\u4f2f\u8bed\u7b49\u4ece\u53f3\u5230\u5de6\u7684\u8bed\u8a00\u662f\u53e6\u4e00\u4e2a\u9700\u8981\u8003\u8651\u7684\u95ee\u9898&#8211;\u4f60\u9700\u8981\u5c06\u7528\u6237\u754c\u9762\u5b8c\u5168\u7ffb\u8f6c\u8fc7\u6765\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u6ca1\u6709\u4ece\u4e00\u5f00\u59cb\u5c31\u5728\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u7684\u8bbe\u8ba1\u4e2d\u4e3a\u672c\u5730\u5316\u9884\u7559\u7a7a\u95f4\uff0c\u90a3\u4e48\u4ee5\u540e\u518d\u8fdb\u884c\u5fc5\u8981\u7684\u66f4\u6539\u5c31\u4f1a\u96be\u4e0a\u52a0\u96be\uff08\u800c\u4e14\u6210\u672c\u66f4\u9ad8\uff09\u3002\u5f53\u60a8\u5f00\u59cb\u6dfb\u52a0\u5176\u4ed6\u8bed\u8a00\u65f6\uff0c\u60a8\u4e0d\u4f1a\u5e0c\u671b\u81ea\u5df1\u7684\u8bbe\u8ba1\u51fa\u73b0\u95ee\u9898\u3001\u770b\u8d77\u6765\u4e0d\u7406\u60f3\u6216\u6ca1\u6709\u610f\u4e49\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u8bbe\u8ba1\u4e0b\u62c9\u83dc\u5355\u3001CTA\u3001\u8868\u5355\u548c\u5176\u4ed6\u5173\u952e\u5143\u7d20\u65f6\uff0c\u4ece\u4e00\u5f00\u59cb\u5c31\u8003\u8651\u5230\u672c\u5730\u5316\uff0c\u8fd9\u5bf9\u786e\u4fdd\u6240\u6709\u5ba2\u6237\u90fd\u80fd\u83b7\u5f97\u826f\u597d\u7684\u7528\u6237\u4f53\u9a8c\u81f3\u5173\u91cd\u8981\uff0c\u65e0\u8bba\u4ed6\u4eec\u4f7f\u7528\u54ea\u79cd\u8bed\u8a00\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%ef%bc%88seo%ef%bc%89%e5%92%8c%e5%ba%94%e7%94%a8%e5%95%86%e5%ba%97%e4%bc%98%e5%8c%96%ef%bc%88aso%ef%bc%89%e5%8f%af%e5%86%b3%e5%ae%9a%e6%9c%ac%e5%9c%b0%e5%8c%96%e5%b7%a5%e4%bd%9c%e7%9a%84%e6%88%90%e8%b4%a5\"><\/span><span style=\"font-weight: 400;\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\u548c\u5e94\u7528\u5546\u5e97\u4f18\u5316\uff08ASO\uff09\u53ef\u51b3\u5b9a\u672c\u5730\u5316\u5de5\u4f5c\u7684\u6210\u8d25<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6b63\u5982\u60a8\u5e0c\u671b\u901a\u8fc7\u56fd\u5185\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8ba9\u60a8\u7684\u5185\u5bb9\u5728\u56fd\u5185\u5e02\u573a\u88ab\u53d1\u73b0\u4e00\u6837\uff0c\u60a8\u4e5f\u9700\u8981\u786e\u4fdd\u60a8\u7684\u672c\u5730\u5316\u5185\u5bb9\u9488\u5bf9\u76ee\u6807\u5e02\u573a\u7684\u641c\u7d22\u8fdb\u884c\u4e86\u9002\u5f53\u7684\u4f18\u5316\u3002\u8fd9\u5c31\u662f<\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/international-seo\/\"><span style=\"font-weight: 400;\">\u56fd\u9645\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5047\u8bbe\u60a8\u6b63\u5728\u4e3a\u6cd5\u56fd\u672c\u5730\u5316\u60a8\u7684\u4ea7\u54c1\u3002\u60a8\u9700\u8981\u4e86\u89e3\u6cd5\u56fd\u4eba\u5728\u5bfb\u627e\u7c7b\u4f3c\u4ea7\u54c1\u65f6\u4f7f\u7528\u7684\u6bcd\u8bed\u5173\u952e\u8bcd\u548c\u641c\u7d22\u8bcd\u3002\u8fd9\u4e9b\u5dee\u5f02\u975e\u5e38\u660e\u663e\uff0c\u4e0d\u4ec5\u5b58\u5728\u4e8e\u4e0d\u540c\u8bed\u8a00\u4e4b\u95f4\uff0c\u4e5f\u5b58\u5728\u4e8e\u4f7f\u7528\u540c\u4e00\u79cd\u8bed\u8a00\u7684\u4e0d\u540c\u56fd\u5bb6\u4e4b\u95f4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60f3\u60f3\u82f1\u56fd\u4eba\u548c\u7f8e\u56fd\u4eba\u5728\u53e3\u97f3\u548c\u8bcd\u6c47\u4e0a\u7684\u5dee\u5f02\u5427\u3002\u82f1\u56fd\u4eba\u8bf4\u201cwear jumpers\u201d\u800c\u7f8e\u56fd\u4eba\u8bf4\u201cwear sweaters\u201d\u82f1\u56fd\u4eba\u8bf4\u201cgo on holiday\u201d\u800c\u7f8e\u56fd\u4eba\u8bf4\u201ctake a vacation\u201d\u60a8\u9700\u8981\u4e86\u89e3\u8fd9\u4e9b\u5173\u952e\u5dee\u5f02\uff0c\u8fd9\u6837\u60a8\u7684\u672c\u5730\u5316\u7f51\u7ad9\u624d\u4e0d\u4f1a\u88ab\u7f51\u7edc\u7528\u6237\u5ffd\u89c6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u540c\u6837\u9002\u7528\u4e8e\u60a8\u7684 <\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/app-localization-the-ultimate-guide-to-app-store-optimization\/\"><span style=\"font-weight: 400;\">\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f ASO \u6218\u7565<\/span><\/a><span style=\"font-weight: 400;\">.\u5982\u679c\u60a8\u60f3\u9f13\u52b1\u4e0b\u8f7d\u5e76\u786e\u4fdd\u6f5c\u5728\u7528\u6237\u80fd\u770b\u5230\u60a8\u7684\u5e94\u7528\u7a0b\u5e8f\uff0c\u90a3\u4e48\u9488\u5bf9\u56fd\u9645\u5e02\u573a\u7684\u5e94\u7528\u7a0b\u5e8f\u5546\u5e97\u4f18\u5316\u81f3\u5173\u91cd\u8981\u3002\u540c\u6837\uff0c\u60a8\u9700\u8981\u4f7f\u7528\u6b63\u786e\u7684\u5173\u952e\u8bcd\u3001\u6b63\u786e\u7684\u5e94\u7528\u540d\u79f0\u3001\u5145\u5206\u7684\u56fe\u50cf\u548c\u672c\u5730\u5316\u7684\u63cf\u8ff0\u3002\u60a8\u8fd8\u9700\u8981\u65b0\u9c9c\u7684\u672c\u5730\u76f8\u5173\u94fe\u63a5\uff0c\u4ece\u4e0d\u540c\u7684\u5e94\u7528\u7a0b\u5e8f\u5546\u5e97\u5217\u8868\u6307\u5411\u60a8\u7684\u672c\u5730\u5316\u7f51\u7ad9\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e6%9c%ac%e5%9c%b0%e5%8c%96%e5%b9%b6%e9%9d%9e%e9%9a%be%e4%ba%8b\"><\/span><span style=\"font-weight: 400;\">\u672c\u5730\u5316\u5e76\u975e\u96be\u4e8b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u672c\u5730\u5316\u662f\u4e00\u4e2a\u590d\u6742\u7684\u8fc7\u7a0b\uff0c\u5176\u4e2d\u6709\u8bb8\u591a\u6d3b\u52a8\u90e8\u4ef6\u3002\u60a8\u4e0d\u4ec5\u9700\u8981\u5904\u7406\u8bb8\u591a\u4e0d\u540c\u7684\u8bed\u8a00\u548c\u65b9\u8a00\uff0c\u8fd8\u6d89\u53ca\u5230\u6587\u5316\u548c\u6280\u672f\u65b9\u9762\u7684\u95ee\u9898\u3002\u8981\u5145\u5206\u5229\u7528\u5b83\uff0c\u60a8\u9700\u8981\u7ec4\u5efa\u4e00\u652f\u5f3a\u5927\u7684\u56e2\u961f\uff0c\u5e76\u501f\u52a9<\/span><a href=\"https:\/\/phrase.com\/zh\/blog\/posts\/localization-technology\/\"><span style=\"font-weight: 400;\">\u672c\u5730\u5316\u6280\u672f<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 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