{"id":86309,"date":"2022-07-26T10:54:00","date_gmt":"2022-07-26T08:54:00","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e6%8f%90%e9%ab%98%e7%bf%bb%e8%af%91%e8%b4%a8%e9%87%8f%e6%9d%83%e5%a8%81%e6%8c%87%e5%8d%97\/"},"modified":"2026-02-25T16:05:02","modified_gmt":"2026-02-25T15:05:02","slug":"translation-quality","status":"publish","type":"post","link":"https:\/\/phrase.com\/zh\/blog\/posts\/translation-quality\/","title":{"rendered":"\u63d0\u9ad8\u7ffb\u8bd1\u8d28\u91cf\u6743\u5a01\u6307\u5357"},"content":{"rendered":"\n

What\u2019s the cost of bad translation<\/a>? For HSBC bank, it was $10M back in 2009<\/a>. That was the price of their rebranding campaign to correct the mistranslation of their catchphrase after \u201cAssume Nothing\u201d had become \u201cDo Nothing\u201d in various countries. While translation mistakes don\u2019t always cost that much, this example proves how important ensuring and improving translation quality is.<\/p>\n\n

Like in any other industry, quality assurance (QA) is a key part of translation workflows. To get strong results, you need a deep understanding of what translation quality means, a well-oiled process, skilled professionals, and the right tools to rely on.<\/p>\n\n

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Overview<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n