{"id":86318,"date":"2021-02-09T01:42:19","date_gmt":"2021-02-09T00:42:19","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e5%88%9b%e8%af%91%ef%bc%9a%e8%b7%a8%e6%96%87%e5%8c%96%e8%90%a5%e9%94%80%e7%9a%84%e8%89%ba%e6%9c%af\/"},"modified":"2024-06-25T10:53:40","modified_gmt":"2024-06-25T08:53:40","slug":"transcreation-marketing-across-cultures","status":"publish","type":"post","link":"https:\/\/phrase.com\/zh\/blog\/posts\/transcreation-marketing-across-cultures\/","title":{"rendered":"\u521b\u8bd1\uff1a\u8de8\u6587\u5316\u8425\u9500\u7684\u827a\u672f"},"content":{"rendered":"<p>\u5728\u4f20\u7edf<a href=\"https:\/\/phrase.com\/blog\/posts\/translation\/\">\u7ffb\u8bd1<\/a>\u4e2d\uff0c\u540c\u6837\u7684\u4fe1\u606f\u5728\u4e0d\u540c\u7684\u8bed\u8a00\u6587\u5316\u4e2d\u4ea7\u751f\u7684\u5171\u9e23\u53ef\u80fd\u5927\u76f8\u5f84\u5ead\u3002\u5f53\u8fd9\u4e9b\u4fe1\u606f\u662f\u8425\u9500\u4fe1\u606f\u6216\u6280\u672f\u5173\u952e\u4fe1\u606f\u65f6\uff0c\u8fd9\u4e9b\u5dee\u5f02\u5c31\u4f1a\u6210\u4e3a\u4e00\u4e2a\u4e25\u91cd\u7684\u95ee\u9898\u3002\u8bed\u8a00\u4e13\u5bb6\u901a\u8fc7\u7531\u6bcd\u8bed\u4e3a\u82f1\u8bed\u7684\u7ffb\u8bd1\u4eba\u5458\u8fdb\u884c\u672c\u5730\u5316\u6765\u89e3\u51b3\u8fd9\u4e00\u95ee\u9898\uff0c\u5e76\u901a\u8fc7\u989d\u5916\u7684\u5ba1\u67e5\u6b65\u9aa4\u6765\u53cd\u590d\u68c0\u67e5\u51c6\u786e\u6027\u3002<br \/>\n\u4e0d\u8fc7\uff0c\u8fd8\u6709\u4e00\u79cd\u66f4\u4e3a\u7075\u6d3b\u7684\u65b9\u6cd5\uff0c\u53ef\u4ee5\u4e3a\u8bd1\u8005\u63d0\u4f9b\u521b\u9020\u6027\u7684\u4f59\u5730\uff0c\u4f7f\u4fe1\u606f\u9002\u5e94\u4ed6\u4eec\u7684\u6587\u5316&#8211;\u7ffb\u8bd1\u3002\u672c\u6587\u5c06\u4ecb\u7ecd\u8f6c\u521b\u4f5c\u7684\u6f14\u53d8\u3001\u5176\u8fd0\u4f5c\u65b9\u5f0f\u548c\u539f\u56e0\uff0c\u4ee5\u53ca\u7ba1\u7406\u8fd9\u79cd\u73b0\u4ee3\u8de8\u5730\u57df\u5546\u52a1\u6c9f\u901a\u6240\u9700\u7684\u6d41\u7a0b\u548c\u5de5\u5177\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span 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href=\"https:\/\/phrase.com\/zh\/blog\/posts\/transcreation-marketing-across-cultures\/#%e5%88%9b%e8%af%91%e7%9a%84%e5%90%84%e4%b8%aa%e6%ad%a5%e9%aa%a4\" >\u521b\u8bd1\u7684\u5404\u4e2a\u6b65\u9aa4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/transcreation-marketing-across-cultures\/#%e5%88%a9%e7%94%a8%e7%bf%bb%e8%af%91%e6%8a%80%e6%9c%af%e8%bf%9b%e8%a1%8c%e5%88%9b%e8%af%91\" >\u5229\u7528\u7ffb\u8bd1\u6280\u672f\u8fdb\u884c\u521b\u8bd1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/transcreation-marketing-across-cultures\/#phrase-%e5%a6%82%e4%bd%95%e5%b8%ae%e5%8a%a9%e5%9c%a8%e5%85%a8%e7%90%83%e8%90%a5%e9%94%80%e4%b8%ad%e5%ae%9e%e7%8e%b0%e5%88%9b%e8%af%91\" >Phrase \u5982\u4f55\u5e2e\u52a9\u5728\u5168\u7403\u8425\u9500\u4e2d\u5b9e\u73b0\u521b\u8bd1<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%e4%bb%80%e4%b9%88%e6%98%af%e5%88%9b%e8%af%91%ef%bc%9f\"><\/span>\u4ec0\u4e48\u662f\u521b\u8bd1\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u521b\u8bd1\u662f\u901a\u8fc7\u8c03\u6574\u5185\u5bb9\u7684\u8bed\u6c14\u548c\u98ce\u683c\uff0c\u4f7f\u5176\u4e0e\u76ee\u6807\u5e02\u573a\u7684\u6587\u5316\u4ea7\u751f\u66f4\u7d27\u5bc6\u7684\u5171\u9e23\uff0c\u4ece\u800c\u5c06\u76f4\u8bd1\u63d0\u5347\u5230\u4e00\u4e2a\u65b0\u7684\u6c34\u5e73\u3002\u521b\u8bd1\u8ba9\u8bd1\u5458\u80fd\u591f\u53c2\u4e0e\u521b\u4f5c\u8fc7\u7a0b\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u8c03\u6574\u5185\u5bb9\uff0c\u4ee5\u53cd\u6620\u8bed\u8a00\u548c\u6587\u5316\u7684\u4e0d\u540c\u8981\u6c42\u3002\u8fd9\u53ef\u80fd\u5305\u62ec\u6539\u5199\u5728\u4e0d\u540c\u6587\u5316\u4e2d\u5931\u53bb\u610f\u4e49\u7684\u53e3\u8bed\u77ed\u8bed\uff0c\u4e5f\u53ef\u80fd\u5305\u62ec\u5168\u9762\u6539\u5199\u6587\u6848\uff0c\u8bd5\u56fe\u5411\u622a\u7136\u4e0d\u540c\u7684\u53d7\u4f17\u4f20\u8fbe\u5176\u542b\u4e49\u548c\u529f\u80fd\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e5%88%9b%e8%af%91%e7%9a%84%e5%8e%86%e5%8f%b2\"><\/span>\u521b\u8bd1\u7684\u5386\u53f2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7ffb\u8bd1\u521b\u4f5c\u4f5c\u4e3a\u4e00\u4e2a\u6982\u5ff5\uff0c\u59cb\u4e8e 20 \u4e16\u7eaa\u4e0b\u534a\u53f6\u7684\u5370\u5ea6\u548c\u5176\u4ed6\u56fd\u5bb6\uff0c\u901a\u5e38\u662f\u53d7\u7535\u5f71\u548c\u4e66\u7c4d\u7b49\u8fdb\u53e3\u5a31\u4e50\u4ea7\u54c1\u7684\u7ffb\u8bd1\u95ee\u9898\u6240\u9a71\u52a8\u3002\u76f4\u5230 20 \u4e16\u7eaa 90 \u5e74\u4ee3\u521d\uff0c\u8be5\u8bcd\u6210\u4e3a\u5e02\u573a\u8425\u9500\u3001\u9500\u552e\u548c\u5e7f\u544a\u7528\u8bed\u7684\u4e00\u90e8\u5206\u540e\uff0c\u624d\u88ab\u4f5c\u4e3a\u5546\u4e1a\u7ffb\u8bd1\u4e3b\u8981\u6765\u6e90\u7684<a href=\"https:\/\/phrase.com\/blog\/posts\/how-choose-right-language-service-provider\/\">\u8bed\u8a00\u670d\u52a1\u63d0\u4f9b\u5546\uff08LSP\uff09<\/a>\u884c\u4e1a\u66f4\u666e\u904d\u5730\u4f7f\u7528\u3002<br \/>\n\u8425\u9500\u548c\u5e7f\u544a\u516c\u53f8\u5c06\u8fd9\u4e00\u8fc7\u7a0b\u89c6\u4e3a\u4e00\u79cd\u65b0\u7684\u670d\u52a1\u4ea7\u54c1\uff0c\u53ef\u4ee5\u5411\u65e5\u76ca<a href=\"https:\/\/phrase.com\/blog\/posts\/key-steps-to-entering-global-markets\/\">\u5168\u7403\u5316<\/a>\u7684<a href=\"https:\/\/phrase.com\/blog\/posts\/key-steps-to-entering-global-markets\/\">\u5e02\u573a<\/a>\u63d0\u4f9b\u3002\u5f53\u63a5\u53d7\u4e00\u4e2a\u8bed\u8a00\u5e02\u573a\u7684\u5ba2\u6237\u65f6\uff0c\u4ed6\u4eec\u53ef\u4ee5\u63d0\u4f9b\u8f6c\u5f55\u670d\u52a1\uff0c\u4ee5\u6b64\u6765\u6269\u5927\u8be5\u5ba2\u6237\u7684\u670d\u52a1\u8303\u56f4\u3002\u5b9e\u9645\u4e0a\uff0c\u4ed6\u4eec\u6b63\u5728\u6269\u5927\u81ea\u5df1\u7684\u521b\u610f\u4ea7\u54c1\u548c\u670d\u52a1\u3002<br \/>\n\u5982\u4eca\uff0c&#8221;\u521b\u8bd1&#8221;\u7684\u6982\u5ff5\u4ecd\u4e0e\u7ffb\u8bd1\u6216\u672c\u5730\u5316\u76f8\u6df7\u6dc6\uff0c\u4e24\u8005\u7684\u5b9a\u4e49\u4e0d\u5c3d\u76f8\u540c\uff0c\u53d6\u51b3\u4e8e\u6240\u5e94\u7528\u7684<a href=\"https:\/\/phrase.com\/blog\/posts\/foster-creativity-translation\/\">\u521b\u9020\u6027\u7a0b\u5ea6<\/a>\u3002\u8fd9\u662f\u4e00\u95e8\u4e0d\u65ad\u53d1\u5c55\u7684\u5b66\u79d1\uff0c\u56e0\u4e3a\u5b83\u4e0e<a href=\"https:\/\/phrase.com\/blog\/posts\/how-to-leverage-machine-translation\/\">\u673a\u5668\u7ffb\u8bd1<\/a>\u3001\u4eba\u5de5\u667a\u80fd\u3001\u6e38\u620f\u548c\u8f6f\u4ef6\u4ee5\u53ca\u5176\u4ed6\u65b0\u5174\u5185\u5bb9\u5f62\u5f0f\u548c\u6d41\u7a0b\u76f8\u7ed3\u5408\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e5%85%a8%e7%90%83%e8%90%a5%e9%94%80%e4%b8%ad%e7%9a%84%e5%88%9b%e8%af%91%e4%b8%ba%e4%bb%80%e4%b9%88%e9%87%8d%e8%a6%81%ef%bc%9f\"><\/span>\u5168\u7403\u8425\u9500\u4e2d\u7684\u521b\u8bd1\u4e3a\u4ec0\u4e48\u91cd\u8981\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u591a\u5e74\u524d\uff0c<a href=\"https:\/\/phrase.com\/resources\/marketing-localization\/\">\u5168\u7403\u8425\u9500<\/a>\u5f80\u5f80\u4f9d\u8d56\u4e8e\u82f1\u8bed\u8fd9\u4e00 &#8220;\u5168\u7403\u901a\u7528\u5546\u52a1\u8bed\u8a00 &#8220;\u3002\u8fd9\u5c31\u5047\u5b9a\uff0c\u5176\u4ed6\u56fd\u5bb6\u548c\u6587\u5316\u4e2d\u7684\u7cbe\u660e\u5ba2\u6237\u5fc5\u987b\u61c2\u82f1\u8bed\u624d\u80fd\u5728\u5168\u7403\u8303\u56f4\u5185\u5f00\u5c55\u4e1a\u52a1\u3002\u5728\u67d0\u79cd\u7a0b\u5ea6\u4e0a\uff0c\u8fd9\u662f\u4e8b\u5b9e\u3002\u7136\u800c\uff0c\u4e16\u754c\u5df2\u7ecf\u53d1\u751f\u4e86\u5de8\u5927\u7684\u53d8\u5316\uff0c\u5176\u9a71\u52a8\u529b\u662f\u4e92\u8054\u7f51\u5728\u5168\u7403\u8303\u56f4\u5185\u7684\u5e7f\u6cdb\u4f20\u64ad\uff0c\u4ee5\u53ca\u4e2d\u56fd\u3001\u6c99\u7279\u963f\u62c9\u4f2f\u3001\u5df4\u897f\u7b49\u65b0\u7684\u4e3b\u8981\u7ecf\u6d4e\u4f53\u7684\u5d1b\u8d77\uff0c\u4ee5\u53ca\u5176\u4ed6\u4e0d\u4ee5\u4e00\u79cd\u5546\u4e1a\u8bed\u8a00\u4e3a\u7279\u5f81\u7684\u5730\u533a\u7684\u5d1b\u8d77\u3002<br \/>\n\u5982\u4eca\uff0c\u4eba\u4eec\u5df2\u7ecf\u8ba4\u8bc6\u5230\uff0c\u5982\u679c\u4e0d\u80fd\u4e3a\u76ee\u6807\u5e02\u573a\u7684\u6bcd\u8bed\u548c\u6587\u5316\u521b\u9020\u5185\u5bb9\uff0c\u5c31\u610f\u5473\u7740\u8425\u9500\u5de5\u4f5c\u7684\u5931\u8d25\u3002\u8fd9\u53ef\u80fd\u610f\u5473\u7740\uff0c\u54c1\u724c\u6807\u51c6\u7b49\u66fe\u7ecf\u795e\u5723\u4e0d\u53ef\u4fb5\u72af\u7684\u4e1c\u897f\u5728\u8de8\u8d8a\u56fd\u754c\u65f6\u53ef\u80fd\u9700\u8981\u505a\u51fa\u91cd\u5927\u6539\u53d8\u3002\u4ee5\u661f\u5df4\u514b\u7684\u7f51\u7ad9\u4e3a\u4f8b\uff0c\u53ea\u8981\u5bf9\u5176<a href=\"https:\/\/www.starbucks.com\">\u7f8e\u56fd<\/a>\u7f51\u7ad9\u548c<a href=\"https:\/\/www.starbucks.co.jp\">\u65e5\u672c\u7f51\u7ad9<\/a>\u8fdb\u884c\u57fa\u672c\u68c0\u67e5\uff0c\u5c31\u4f1a\u53d1\u73b0\u5728\u5e73\u9762\u8bbe\u8ba1\u3001\u8272\u5f69\u642d\u914d\u548c\u6587\u6848\u5199\u4f5c\u7b49\u65b9\u9762\u90fd\u6709\u5b8c\u5168\u4e0d\u540c\u7684\u4f53\u9a8c\u3002\u8fd9\u662f\u4e00\u4e2a\u6781\u7aef\u4f46\u5e76\u4e0d\u7f55\u89c1\u7684\u8d85\u8d8a\u521b\u9020\u7684\u4f8b\u5b50\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e5%88%9b%e8%af%91%e3%80%81%e7%bf%bb%e8%af%91%e5%92%8c%e6%9c%ac%e5%9c%b0%e5%8c%96%ef%bc%9a%e5%8c%ba%e5%88%ab%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f\"><\/span>\u521b\u8bd1\u3001\u7ffb\u8bd1\u548c\u672c\u5730\u5316\uff1a\u533a\u522b\u662f\u4ec0\u4e48\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7ffb\u8bd1\u3001\u672c\u5730\u5316\u548c\u521b\u8bd1\u4e4b\u95f4\u7684\u533a\u522b\u53ef\u80fd\u5b58\u5728\u4e00\u4e9b\u6df7\u6dc6\uff0c\u8fd9\u662f\u53ef\u4ee5\u7406\u89e3\u7684\u3002<i><\/i><br \/>\n<strong>\u7ffb\u8bd1<\/strong>\u662f\u5c06\u6587\u4ef6\u7684\u6587\u5b57\u5185\u5bb9\u4ece\u4e00\u79cd\u8bed\u8a00\u8f6c\u6362\u6210\u53e6\u4e00\u79cd\u8bed\u8a00\uff0c\u540c\u65f6\u5c3d\u53ef\u80fd\u5fe0\u5b9e\u4e8e\u539f\u610f\u7684\u8fc7\u7a0b\u3002\u5bf9\u4e8e\u590d\u6742\u7684\u7528\u6237\u624b\u518c\u6216\u5b89\u5168\u8b66\u544a\u7b49\u5173\u952e\u6280\u672f\u5185\u5bb9\uff0c\u8fd9\u79cd\u76f4\u8bd1\u65b9\u6cd5\u53ef\u80fd\u662f\u6b63\u786e\u4f7f\u7528\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5fc5\u8981\u6761\u4ef6\u3002<br \/>\n<strong>\u672c\u5730\u5316<\/strong>\u662f\u7ffb\u8bd1\u4e4b\u540e\u7684\u4e0b\u4e00\u6b65\u3002\u672c\u5730\u5316\u662f\u5bf9\u7ffb\u8bd1\u5185\u5bb9\u8fdb\u884c\u4fee\u6539\uff0c\u4f7f\u5176\u7b26\u5408\u76ee\u6807\u8bed\u8a00\u7684\u6587\u5316\u3002\u672c\u5730\u5316\u4e13\u4e1a\u4eba\u5458\u901a\u5e38\u662f\u6bcd\u8bed\u4e3a\u82f1\u8bed\u7684\u8d44\u6df1\u8bd1\u5458\uff0c\u540c\u65f6\u4e5f\u662f\u5185\u5bb9\u4e3b\u9898\u65b9\u9762\u7684\u4e13\u5bb6\u3002\u4f8b\u5982\uff0c\u8bd1\u5458\u540c\u65f6\u4e5f\u662f\u7528\u6237\u754c\u9762 (UI) \u4e13\u5bb6\uff0c\u4ed6\u5fc5\u987b\u5904\u7406\u4e00\u4e9b\u5e38\u89c1\u95ee\u9898\uff0c\u5982\u6309\u94ae\u6587\u672c\u5728\u7ffb\u8bd1\u65f6\u957f\u5ea6\u4f1a\u53d1\u751f\u91cd\u5927\u53d8\u5316\u3002\u8be5\u793a\u4f8b\u4e2d\u7684\u672c\u5730\u5316\u5de5\u4f5c\u5305\u62ec\u627e\u5230\u65b0\u7684\u6309\u94ae\u6587\u672c\uff0c\u5e76\u5728\u4e0d\u5931\u53bb\u5176\u610f\u4e49\u7684\u60c5\u51b5\u4e0b\u8fdb\u884c\u8c03\u6574\u3002<br \/>\n\u4ece\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u8bf4\uff0c<strong>\u521b\u8bd1<\/strong>\u66f4\u50cf\u662f\u6587\u5b66\u7ffb\u8bd1\u7684\u8fc7\u7a0b\uff0c\u8bd1\u8005\u6210\u4e3a\u539f\u4f5c\u8005\u7684\u521b\u4f5c\u4f19\u4f34\uff0c\u4e0e\u4ed6\u4eec\u4e00\u8d77\u7528\u4e24\u79cd\u8bed\u8a00\u8bb2\u8ff0\u4e00\u4e2a\u6545\u4e8b\u3002\u5728\u5546\u4e1a\u7ffb\u8bd1\u4e2d\uff0c\u521b\u8bd1\u53ef\u80fd\u610f\u5473\u7740\u7528\u65b0\u7684\u8bed\u8a00\u91cd\u5199\u6574\u4e2a\u5185\u5bb9\uff0c\u6216\u5b9e\u9645\u5f00\u53d1\u65b0\u7684\u521b\u610f\uff08\u5982\u5e7f\u544a\u6587\u6848\uff09\uff0c\u4e13\u95e8\u7528\u4e8e\u5728\u8be5\u6587\u5316\u4e2d\u53d1\u6325\u6548\u529b\u3002\u5728\u524d\u9762\u63d0\u5230\u7684\u661f\u5df4\u514b\u7f51\u7ad9\u7684\u4f8b\u5b50\u4e2d\uff0c\u516c\u53f8\u51b3\u5b9a\u4e3a\u65e5\u672c\u6587\u5316\u5f00\u53d1\u4e00\u4e2a\u5b8c\u5168\u4e0d\u540c\u7684\u4fe1\u606f\uff0c\u8fd9\u662f\u4e00\u9879\u91cd\u5927\u7684\u521b\u8bd1\u5de5\u4f5c\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e5%88%9b%e8%af%91%e4%b8%8e%e7%bf%bb%e8%af%91%e7%9a%84%e4%ba%94%e5%a4%a7%e4%b8%8d%e5%90%8c%e4%b9%8b%e5%a4%84\"><\/span>\u521b\u8bd1\u4e0e\u7ffb\u8bd1\u7684\u4e94\u5927\u4e0d\u540c\u4e4b\u5904<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u521b\u8bd1\u8bd1\u4e0e\u4f20\u7edf\u7684\u7ffb\u8bd1\u8fc7\u7a0b\u6709\u4e94\u5927\u4e0d\u540c\u4e4b\u5904\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e5%ad%97%e9%9d%a2%e4%b8%8e%e6%9c%ac%e5%9c%b0\"><\/span>\u5b57\u9762\u4e0e\u672c\u5730<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8bed\u8a00\u4e13\u5bb6\u548c\u8425\u9500\u4eba\u5458\u8fd9\u5bf9\u770b\u4f3c\u5947\u602a\u7684\u7ec4\u5408\u5df2\u7ecf\u786e\u5b9a\u4e86\u7ffb\u8bd1\u548c\u521b\u521b\u4f5c\u4e4b\u95f4\u7684\u82e5\u5e72\u5dee\u5f02\u3002\u9996\u5148\uff0c\u7ffb\u8bd1\u8bd5\u56fe\u4fdd\u7559\u6587\u672c\u7684\u786e\u5207\u542b\u4e49\uff0c\u800c\u521b\u8bd1\u5219\u5bf9\u542b\u4e49\u8fdb\u884c\u8c03\u6574\uff0c\u4ee5\u4fbf\u5728\u4e0d\u540c\u7684\u6587\u5316\u80cc\u666f\u4e0b\u66f4\u6e05\u6670\u5730\u5448\u73b0\u6587\u672c\u7684\u610f\u56fe\uff0c\u5373\u4f7f\u4e0d\u662f\u9010\u5b57\u9010\u53e5\u7684\u5b57\u9762\u610f\u601d\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e4%b8%8d%e5%90%8c%e7%9a%84%e6%8a%80%e8%83%bd%e7%bb%84%e5%90%88\"><\/span>\u4e0d\u540c\u7684\u6280\u80fd\u7ec4\u5408<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u521b\u8bd1\u6d89\u53ca\u7ffb\u8bd1\u4eba\u5458\u901a\u5e38\u4e0d\u5177\u5907\u7684\u4e24\u79cd\u6280\u80fd\uff1a\u6587\u6848\u5199\u4f5c\u548c\u6587\u6848\u7f16\u8f91\u3002\u6587\u6848\u64b0\u7a3f\u4eba\u5c5e\u4e8e\u5e02\u573a\u8425\u9500\u9886\u57df\u7684\u521b\u4f5c\u8005\uff0c\u4ed6\u4eec\u7cbe\u5fc3\u5236\u4f5c\u4fe1\u606f\uff0c\u5e2e\u52a9\u9500\u552e\u4ea7\u54c1\u3002\u6587\u6848\u7f16\u8f91\u53ef\u80fd\u4f1a\u5bf9\u7ffb\u8bd1\u7684\u6587\u6848\u8fdb\u884c\u8c03\u6574\uff0c\u4f7f\u5176\u66f4\u6e05\u6670\u3001\u66f4\u9002\u5408\u7279\u5b9a\u7684\u5168\u7403\u5e02\u573a\u3002\u4e0e\u7eaf\u7cb9\u7684\u5b57\u9762\u7ffb\u8bd1\u76f8\u6bd4\uff0c\u521b\u8bd1\u8005\u62e5\u6709\u4e00\u5957\u4e0d\u540c\u7684\u6280\u80fd\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e5%86%85%e5%ae%b9%e7%b1%bb%e5%9e%8b%e5%8f%af%e5%86%b3%e5%ae%9a%e9%87%87%e7%94%a8%e5%93%aa%e7%a7%8d%e6%96%b9%e6%b3%95\"><\/span>\u5185\u5bb9\u7c7b\u578b\u53ef\u51b3\u5b9a\u91c7\u7528\u54ea\u79cd\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5728\u5185\u5bb9\u7684\u4e0d\u540c\u6700\u7ec8\u7528\u9014\u4e2d\uff0c\u9700\u8981\u8fdb\u884c\u8f6c\u521b\u4f5c\u548c\u7ffb\u8bd1\u3002\u6cd5\u5f8b\u6587\u4ef6\u3001\u5b89\u5168\u8b66\u544a\u6216\u4f7f\u7528\u624b\u518c\u53ef\u80fd\u9700\u8981\u7ecf\u5178\u5546\u52a1\u7ffb\u8bd1\u7684\u5b57\u9762\u51c6\u786e\u6027\u3002\u7ffb\u8bd1\u8425\u9500\u548c\u5e7f\u544a\u5185\u5bb9\u65f6\uff0c\u5982\u679c\u4e0d\u8003\u8651\u6587\u5316\u95ee\u9898\uff0c\u7167\u672c\u5ba3\u79d1\uff0c\u6700\u574f\u7684\u7ed3\u679c\u53ef\u80fd\u662f\u707e\u96be\u6027\u7684\uff0c\u6700\u597d\u7684\u7ed3\u679c\u53ef\u80fd\u662f\u4ee4\u4eba\u557c\u7b11\u7686\u975e\u3002\u521b\u8bd1\u53ef\u4ee5\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u5b83\u5229\u7528\u672c\u571f\u77e5\u8bc6\u6539\u5199\u8425\u9500\u6587\u6848\uff0c\u4e86\u89e3\u5728\u521b\u8bd1\u8005\u7684\u6587\u5316\u4e2d\u5982\u4f55\u8425\u9500\u6700\u6709\u6548\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e6%96%87%e5%8c%96%e9%80%82%e5%ba%94%e9%9c%80%e8%a6%81%e5%88%9b%e8%af%91\"><\/span>\u6587\u5316\u9002\u5e94\u9700\u8981\u521b\u8bd1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u67d0\u4e9b\u7c7b\u578b\u7684\u7ffb\u8bd1\u5185\u5bb9\uff0c\u7279\u522b\u662f\u6e38\u620f\u548c\u7535\u5f71\uff0c\u5728\u9488\u5bf9\u65b0\u6587\u5316\u8fdb\u884c\u5f00\u53d1\u65f6\uff0c\u5f80\u5f80\u9700\u8981\u8fdb\u884c\u5f7b\u5e95\u6539\u53d8\u3002\u7f8e\u56fd\u6f2b\u753b\u82f1\u96c4\u7684\u968f\u6027\u5520\u53e8\u3001\u5e7d\u9ed8\u548c\u5730\u57df\u7279\u8272\u53ef\u80fd\u65e0\u6cd5\u5f88\u597d\u5730\u8be0\u91ca\u5370\u5ea6\u8fd9\u6837\u7684\u53e6\u4e00\u79cd\u6587\u5316\u3002\u5bf9\u8fd9\u672c\u6f2b\u753b\u4e66\u7684\u6539\u7f16\u53ef\u80fd\u4f1a\u628a\u5b83\u642c\u5230\u5370\u5ea6\u57ce\u5e02\uff0c\u8d4b\u4e88\u4e66\u4e2d\u4eba\u7269\u5370\u5ea6\u793e\u4f1a\u5e38\u89c1\u7684\u7b11\u8bdd\u548c\u6050\u60e7\u7b49\u7b49\uff0c\u6240\u6709\u8fd9\u4e9b\u90fd\u662f\u4e3a\u4e86\u5728\u7ffb\u8bd1\u6d41\u884c\u5185\u5bb9\u7684\u540c\u65f6\u4fdd\u7559\u5176\u5438\u5f15\u529b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e5%88%9b%e8%af%91%e5%8f%af%e4%bb%a5%e6%98%af%e5%a3%b0%e8%aa%89%e5%92%8c%e5%b0%8a%e9%87%8d%e7%9a%84%e9%80%89%e6%8b%a9\"><\/span>\u521b\u8bd1\u53ef\u4ee5\u662f\u58f0\u8a89\u548c\u5c0a\u91cd\u7684\u9009\u62e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6700\u540e\uff0c\u5728\u5168\u7403\u5316\u7684\u5546\u4e1a\u548c\u653f\u6cbb\u73af\u5883\u4e2d\uff0c\u4eba\u4eec\u671f\u671b\u516c\u53f8\u548c\u7ec4\u7ec7\u8d70\u5411\u8de8\u521b\u9020\uff0c\u4ee5\u793a\u5bf9\u4e0e\u5176\u4e92\u52a8\u7684\u5404\u79cd\u6587\u5316\u7684\u5c0a\u91cd\u3002\u8fc7\u4e8e\u76f4\u8bd1\u539f\u6587\u53ef\u80fd\u610f\u5473\u7740\u5bf9\u76ee\u6807\u6587\u5316\u7f3a\u4e4f\u654f\u611f\u6027\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e4%b8%93%e4%b8%9a%e7%9a%84%e5%88%9b%e8%af%91%e8%80%85%e7%ae%97%e6%98%af%e6%96%87%e6%a1%88%e7%bc%96%e8%be%91%e5%90%97%ef%bc%9f\"><\/span>\u4e13\u4e1a\u7684\u521b\u8bd1\u8005\u7b97\u662f\u6587\u6848\u7f16\u8f91\u5417\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u603b\u4e4b\uff0c\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\u662f\u7684\u3002\u4e0d\u8fc7\uff0c\u5982\u524d\u6240\u8ff0\uff0c\u4ed6\u4eec\u53ef\u80fd\u662f\u4e13\u95e8\u8d1f\u8d23\u4f7f\u6587\u6848\u542c\u8d77\u6765\u66f4\u6709\u5730\u65b9\u7279\u8272\u7684\u6587\u6848\u7f16\u8f91\u3002\u6587\u6848\u662f\u4e00\u79cd\u521b\u9020\u6027\u7684\u6c9f\u901a\u65b9\u5f0f\uff0c\u65e8\u5728\u8bf4\u670d\u548c\u86ca\u60d1\u5546\u4e1a\u4eba\u58eb\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u521b\u8bd1\u8fc7\u7a0b\u5c06\u7ffb\u8bd1\u4e0e\u6587\u6848\u5199\u4f5c\u7ed3\u5408\u5728\u4e00\u8d77\uff0c\u521b\u4f5c\u8005\u53ef\u80fd\u4e0d\u6b62\u4e00\u4eba\u3002\u6587\u6848\u4eba\u5458\u53ef\u80fd\u4f1a\u6536\u5230\u7ffb\u8bd1\u597d\u7684\u6587\u6848\uff0c\u7136\u540e\u6839\u636e\u81ea\u5df1\u7684\u6587\u5316\u8fdb\u884c\u6539\u5199\u3002\u8fd9\u662f\u4e00\u79cd\u521b\u9020\u6027\u7684\u5408\u4f5c\u5173\u7cfb\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e5%88%9b%e8%af%91%e7%9a%84%e5%90%84%e4%b8%aa%e6%ad%a5%e9%aa%a4\"><\/span>\u521b\u8bd1\u7684\u5404\u4e2a\u6b65\u9aa4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u76ee\u524d\u8fd8\u6ca1\u6709\u5173\u4e8e\u521b\u8bd1\u7684\u6b63\u5f0f\u6307\u5bfc\u624b\u518c\uff0c\u56e0\u6b64\u4e25\u683c\u7684\u6d41\u7a0b\u5c1a\u672a\u7f16\u5165\u76d1\u7ba1\u6216\u6807\u51c6\u6307\u5357\u3002\u4e00\u4e2a\u5408\u7406\u7684\u6d41\u7a0b\u53ef\u80fd\u662f\u8fd9\u6837\u7684<\/p>\n<ul>\n<li>\u5185\u5bb9\u4ee5\u6e90\u8bed\u8a00\u521b\u5efa\u3001<\/li>\n<li>\u5bf9\u5185\u5bb9\u8fdb\u884c\u89e3\u6790\uff0c\u4ee5\u786e\u5b9a\u54ea\u4e9b\u5185\u5bb9\u9700\u8981\u8f6c\u5199\uff0c\u54ea\u4e9b\u5185\u5bb9\u5e94\u5c3d\u53ef\u80fd\u4fdd\u6301\u539f\u6837\u3001<\/li>\n<li>\u5c06\u5185\u5bb9\u7ffb\u8bd1\u6210\u76ee\u6807\u8bed\u8a00\uff0c\u5e76\u4e3a\u9700\u8981\u521b\u8bd1\u7684\u5185\u5bb9\u7f16\u5199\u521b\u610f\u7b80\u4ecb\u3001<\/li>\n<li>\u6839\u636e\u521b\u610f\u7b80\u4ecb\uff0c\u76ee\u6807\u8bed\u8a00\u7684\u6bcd\u8bed\u6587\u6848\u6216\u521b\u610f\u56e2\u961f\u4f1a\u6839\u636e\u5e02\u573a\u60c5\u51b5\u8c03\u6574\u4fe1\u606f\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u4e00\u8fc7\u7a0b\u7684\u6838\u5fc3\u662f\u5411\u521b\u8bd1\u56e2\u961f\u63d0\u4f9b\u7b80\u8981\u4ecb\u7ecd\u3002\u5728\u5176\u4e2d\uff0c\u4ed6\u4eec\u5f97\u5230\u4e86\u5173\u4e8e\u5728\u54ea\u4e9b\u5730\u65b9\u9002\u5408\u6216\u4e0d\u9002\u5408\u8f6c\u5f55\u7684\u6307\u793a\uff0c\u7279\u522b\u662f\u5173\u4e8e\u54c1\u724c\u95ee\u9898\u3002\u5b83\u8fd8\u53ef\u80fd\u5305\u542b\u57fa\u4e8e\u5e02\u573a\u8c03\u7814\uff08\u5305\u62ec\u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\u548c\u4eba\u53e3\u7edf\u8ba1\uff09\u7684\u521b\u610f\u65b9\u6cd5\u7684\u8be6\u7ec6\u8bf4\u660e\u3002<br \/>\n\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u8fd9\u4e00\u8fc7\u7a0b\u4f1a\u56e0\u5185\u5bb9\u7684\u6027\u8d28\u548c\u9884\u671f\u76ee\u7684\u4e0d\u540c\u800c\u6709\u5f88\u5927\u5dee\u5f02\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u89c6\u9891\u6e38\u620f\u7684\u8f6c\u521b\u4f5c\u9879\u76ee\u53ef\u80fd\u4f1a\u5f7b\u5e95\u91cd\u65b0\u8003\u8651\u6e38\u620f\u7684\u80cc\u666f\u3001\u89d2\u8272\u548c\u89c4\u5219\u7b49\u3002\u8fd9\u5c31\u9700\u8981\u4e00\u4e2a\u5b8c\u6574\u7684\u521b\u4f5c\u56e2\u961f\uff0c\u5728\u4e0d\u540c\u7684\u73af\u5883\u4e2d\u6a21\u4eff\u539f\u521b\u4f5c\u8005\u7684\u80fd\u529b\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e5%88%a9%e7%94%a8%e7%bf%bb%e8%af%91%e6%8a%80%e6%9c%af%e8%bf%9b%e8%a1%8c%e5%88%9b%e8%af%91\"><\/span>\u5229\u7528\u7ffb\u8bd1\u6280\u672f\u8fdb\u884c\u521b\u8bd1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e0a\u8ff0\u6d41\u7a0b\u5927\u5927\u7b80\u5316\u4e86\u521b\u8bd1\u7684\u8fc7\u7a0b\u3002\u5b9e\u9645\u4e0a\uff0c\u5728\u4fe1\u606f\u9a71\u52a8\u7684\u7ecf\u6d4e\u4e2d\uff0c\u5c06\u4ea7\u54c1\u6216\u670d\u52a1\u5f15\u5165\u4e00\u4e2a\u65b0\u7684\u8bed\u8a00\u5e02\u573a\u662f\u4e00\u9879\u6781\u5176\u590d\u6742\u7684\u5de5\u4f5c\u3002\u5355\u4e00\u4ea7\u54c1\u7684\u63a8\u51fa\u53ef\u80fd\u6d89\u53ca\u8bb8\u591a\u6d3b\u52a8\u90e8\u5206\uff0c\u5305\u62ec<\/p>\n<ul>\n<li>\u6253\u9020\u54c1\u724c<\/li>\n<li>\u7f51\u7ad9\u548c\u5176\u4ed6\u8425\u9500\u6750\u6599<\/li>\n<li>\u6280\u672f\u5199\u4f5c\uff0c\u5982\u624b\u518c\u3001\u89c4\u8303\u548c\u76d1\u7ba1\u5408\u89c4\u6587\u4ef6<\/li>\n<li>\u6cd5\u5f8b\u548c\u8d22\u52a1\u5185\u5bb9<\/li>\n<li>\u89c6\u9891\u548c\u97f3\u9891\u5236\u4f5c<\/li>\n<\/ul>\n<p>\u5355\u4e2a\u4ea7\u54c1\u627f\u8f7d\u5982\u6b64\u5927\u7684\u5185\u5bb9\u8d1f\u8377\uff0c\u4f7f\u7528\u7535\u5b50\u8868\u683c\u548c\u7535\u5b50\u90ae\u4ef6\u7b49\u65b9\u5f0f\u8fdb\u884c\u4eba\u5de5\u7ba1\u7406\u5f88\u5bb9\u6613\u5931\u63a7\uff0c\u5c24\u5176\u662f\u5728\u6d89\u53ca\u591a\u79cd\u8bed\u8a00\u548c\u8981\u6c42\u7684\u60c5\u51b5\u4e0b\u3002<br \/>\n\u4e3a\u6b64\uff0c\u51fa\u73b0\u4e86\u57fa\u4e8e\u4e91\u7684<a href=\"https:\/\/phrase.com\/blog\/posts\/translation-technology\/\">\u7ffb\u8bd1\u6280\u672f<\/a>\uff0c\u4f8b\u5982\u7ffb\u8bd1\u7ba1\u7406\u7cfb\u7edf\uff08TMS\uff09\u3002\u8fd9\u4e9b\u5e73\u53f0\u901a\u5e38\u901a\u8fc7\u96c6\u4e2d\u7684\u5728\u7ebf\u8d44\u6e90\u8fdb\u884c\u8bbf\u95ee\uff0c\u4fbf\u4e8e\u8de8\u56fd\u754c\u3001\u8de8\u6587\u5316\u7684\u56e2\u961f\u5171\u4eab\u3002<br \/>\nTMS \u901a\u5e38\u4e13\u95e8\u9488\u5bf9\u4e0d\u540c\u5e02\u573a\u548c\u5185\u5bb9\u7c7b\u578b\uff0c\u53ef\u5e2e\u52a9\u672c\u5730\u5316\u6216\u521b\u8bd1\u9879\u76ee\u7ecf\u7406\u5728\u591a\u4e2a\u9879\u76ee\u548c\u8bed\u8a00\u4e2d\u4fdd\u6301\u6240\u6709\u5185\u5bb9\u9879\u76ee\u548c\u56e2\u961f\u7684\u540c\u6b65\u3002\u5b83\u4eec\u6709\u52a9\u4e8e\u6d88\u9664\u9519\u8bef\u548c\u9057\u6f0f\uff0c\u5e76\u63d0\u4f9b\u7248\u672c\u63a7\u5236\uff0c\u907f\u514d\u4ee3\u4ef7\u9ad8\u6602\u7684\u91cd\u590d\u52b3\u52a8\u3002<br \/>\nTMS \u901a\u5e38\u63d0\u4f9b\u67d0\u4e9b\u6838\u5fc3\u529f\u80fd\uff0c\u65e8\u5728\u8282\u7701\u65f6\u95f4\u548c\u91d1\u94b1\uff0c\u540c\u65f6\u6d88\u9664\u91cd\u590d\u52b3\u52a8\u548c\u901a\u4fe1\u9519\u8bef\u3002\u5176\u4e2d\u5305\u62ec<\/p>\n<ul>\n<li>\u96c6\u4e2d\u5f0f\u901a\u4fe1\u7ed3\u6784\u5c06\u9879\u76ee\u7ecf\u7406\u3001\u4e13\u4e1a\u7ffb\u8bd1\u548c\u5176\u4ed6\u5229\u76ca\u76f8\u5173\u8005\u8fde\u63a5\u5728\u4e00\u4e2a &#8220;\u771f\u76f8\u5355\u4e00\u6765\u6e90 &#8220;\u4f4d\u7f6e\uff0c\u4ece\u800c\u6d88\u9664\u7535\u5b50\u90ae\u4ef6\uff0c\u5e76\u63d0\u4f9b\u5bf9\u8bdd\u548c\u6307\u793a\u7684\u8ddf\u8e2a\u3002<\/li>\n<li>\u7ffb\u8bd1\u8bb0\u5fc6\u5e93 (TM)\uff0c\u53ef\u626b\u63cf\u5185\u5bb9\u5e76\u8bc6\u522b\u4ee5\u524d\u53ef\u80fd\u7ffb\u8bd1\u8fc7\u7684\u4efb\u4f55\u90e8\u5206\u3002\u6839\u636e\u9010\u5b57\u51c6\u786e\u6027\u5bf9\u8fd9\u4e9b\u5185\u5bb9\u8fdb\u884c\u6807\u8bb0\uff0c\u4ee5\u4fbf\u4ece\u53d1\u9001\u7684\u7ffb\u8bd1\u6587\u672c\u4e2d\u5220\u9664\uff0c\u4ece\u800c\u8282\u7701\u65f6\u95f4\u548c\u91d1\u94b1\u3002\u8fd9\u79cd\u8bb0\u5fc6\u5728\u9879\u76ee\u7684\u6574\u4e2a\u751f\u547d\u5468\u671f\u4e2d\u90fd\u4f1a\u88ab\u4fdd\u7559\u4e0b\u6765\uff0c\u6210\u4e3a\u4e00\u79cd\u5b9d\u8d35\u7684\u8d44\u6e90\u3002<\/li>\n<li>\u4e1a\u52a1\u652f\u6301\u529f\u80fd\uff0c\u5305\u62ec\u9879\u76ee\u62a5\u4ef7\u3001\u53d1\u7968\u5f00\u5177\u3001\u4f9b\u5e94\u5546\u8ddf\u8e2a\u4ee5\u53ca\u4e0e\u7ffb\u8bd1\u6d41\u7a0b\u76f8\u5173\u7684\u5176\u4ed6\u4e1a\u52a1\u6d41\u7a0b\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" 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