{"id":86334,"date":"2022-09-04T10:00:00","date_gmt":"2022-09-04T08:00:00","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e6%96%b0%e5%b8%82%e5%9c%ba%e5%ae%a2%e6%88%b7%e9%9c%80%e6%b1%82%e6%8c%87%e5%8d%97\/"},"modified":"2024-12-02T15:14:50","modified_gmt":"2024-12-02T14:14:50","slug":"guide-to-understanding-what-customers-really-want","status":"publish","type":"post","link":"https:\/\/phrase.com\/zh\/blog\/posts\/guide-to-understanding-what-customers-really-want\/","title":{"rendered":"\u65b0\u5e02\u573a\u5ba2\u6237\u9700\u6c42\u6307\u5357"},"content":{"rendered":"<p>\u4e86\u89e3\u4e0d\u540c\u5e02\u573a\u7684\u5ba2\u6237\u9700\u6c42\u662f<a href=\"https:\/\/phrase.com\/blog\/posts\/global-expansion\/\">\u5168\u7403\u6269\u5f20<\/a>\u7684\u5173\u952e\u524d\u63d0\u3002\u5728<a href=\"https:\/\/phrase.com\/blog\/posts\/key-steps-to-entering-global-markets\/\">\u8fdb\u519b\u56fd\u9645\u5e02\u573a<\/a>\u65f6\uff0c\u9664\u4e86\u8bc6\u522b\u6f5c\u5728\u5ba2\u6237\u5916\uff0c\u60a8\u8fd8\u9700\u8981\u4e86\u89e3\u4ed6\u4eec\u8d2d\u4e70\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u52a8\u673a\u3002<br \/>\n\u7531\u4e8e\u6587\u5316\u3001\u8bed\u8a00\u3001\u4fe1\u4ef0\u3001\u4e60\u60ef\u3001\u7ecf\u6d4e\u6216\u5f53\u5730\u7ade\u4e89\u7684\u4e0d\u540c\uff0c\u5ba2\u6237\u7684\u9700\u6c42\u662f\u5e7f\u6cdb\u7684\uff0c\u5728\u4e0d\u540c\u7684\u5e02\u573a\u4e5f\u53ef\u80fd\u6709\u6240\u4e0d\u540c\u3002\u4e86\u89e3\u8fd9\u4e9b\u9700\u6c42\u6709\u52a9\u4e8e\u8c03\u6574\u4ea7\u54c1\uff0c\u66f4\u597d\u5730\u6ee1\u8db3\u6bcf\u4e2a\u76ee\u6807\u5e02\u573a\u5ba2\u6237\u7684\u671f\u671b\u3002<br \/>\n\u4e3a\u4e86\u5e2e\u52a9\u60a8\u5165\u95e8\uff0c\u672c\u6307\u5357\u5c06\u5f15\u5bfc\u60a8\u4e86\u89e3\u4ec0\u4e48\u662f\u5ba2\u6237\u9700\u6c42\uff0c\u4ee5\u53ca\u5982\u4f55\u8bc6\u522b\u548c\u6ee1\u8db3\u8fd9\u4e9b\u9700\u6c42\u4ee5\u53d6\u5f97\u56fd\u9645\u6210\u529f\u3002\u60a8\u5c06\u5b66\u5230<\/p>\n<ul>\n<li>\u60a8\u9700\u8981\u4e86\u89e3\u5ba2\u6237\u9700\u6c42\u7684 3 \u5927\u539f\u56e0<\/li>\n<li>\u5206\u6790\u5ba2\u6237\u9700\u6c42\u7684 4 \u79cd\u6280\u5de7<\/li>\n<li>\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u7684 5 \u79cd\u884c\u4e4b\u6709\u6548\u7684\u65b9\u6cd5<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of 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>\u5ba2\u6237\u5bf9\u60a8\u7684\u671f\u671b\u662f\u4ec0\u4e48\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/guide-to-understanding-what-customers-really-want\/#%e4%bb%96%e4%bb%ac%e5%a6%82%e4%bd%95%e7%9c%8b%e5%be%85%e4%bd%a0%e7%9a%84%e7%ab%9e%e4%ba%89%e5%af%b9%e6%89%8b%ef%bc%9f\" >\u4ed6\u4eec\u5982\u4f55\u770b\u5f85\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/guide-to-understanding-what-customers-really-want\/#%e4%bb%96%e4%bb%ac%e8%ae%a4%e4%b8%ba%e4%bd%a0%e6%98%af%e8%b0%81%ef%bc%9f\" >\u4ed6\u4eec\u8ba4\u4e3a\u4f60\u662f\u8c01\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/guide-to-understanding-what-customers-really-want\/#%e8%b7%a8%e8%b6%8a%e5%b8%82%e5%9c%ba%e7%9a%84%e5%88%b6%e8%83%9c%e7%a7%98%e8%af%80\" >\u8de8\u8d8a\u5e02\u573a\u7684\u5236\u80dc\u79d8\u8bc0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%e5%ae%a2%e6%88%b7%e7%9a%84%e9%9c%80%e6%b1%82%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f\"><\/span>\u5ba2\u6237\u7684\u9700\u6c42\u662f\u4ec0\u4e48\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5ba2\u6237\u9700\u6c42\u662f\u4fc3\u4f7f\u5ba2\u6237\u8d2d\u4e70\u67d0\u79cd\u4ea7\u54c1\u6216\u670d\u52a1\u800c\u4e0d\u662f\u5176\u4ed6\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u52a8\u529b\u3002\u8fd9\u4e9b\u52a8\u673a\u6709\u4e0d\u540c\u7684\u5f62\u5f0f\uff0c\u53ef\u4ee5\u76f8\u4e92\u91cd\u53e0\u3002\u4e0d\u8fc7\uff0c\u4e3a\u4e86\u4fbf\u4e8e\u7406\u89e3\uff0c\u8fd9\u4e9b\u9700\u6c42\u53ef\u5206\u4e3a\u4e24\u7c7b&#8211;\u751f\u7406\u9700\u6c42\u548c\u5fc3\u7406\u9700\u6c42\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e7%89%a9%e8%b4%a8%e9%9c%80%e6%b1%82\"><\/span>\u7269\u8d28\u9700\u6c42<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u7269\u8d28\u9700\u6c42\u662f\u5ba2\u6237\u6700\u660e\u663e\u7684\u9700\u6c42\uff0c\u5f88\u5bb9\u6613\u88ab\u53d1\u73b0\u3002<br \/>\n\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u6e34\u4e86\uff0c\u5c31\u9700\u8981\u559d\u4e00\u676f\u3002\u5982\u679c\u60a8\u60f3\u6d4f\u89c8\u4e92\u8054\u7f51\uff0c\u5c31\u9700\u8981\u4e00\u4e2a\u4e92\u8054\u7f51\u670d\u52a1\u63d0\u4f9b\u5546\u3002\u5982\u679c\u4f60\u56f0\u4e86\uff0c\u5c31\u9700\u8981\u6709\u4e1c\u897f\u8ba9\u4f60\u4f11\u606f\uff08\u65e0\u8bba\u662f\u5e8a\u57ab\u8fd8\u662f\u6c99\u53d1\u7b49\uff09\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e5%bf%83%e7%90%86%e9%9c%80%e6%b1%82\"><\/span>\u5fc3\u7406\u9700\u6c42<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5927\u591a\u6570\u4eba\u8d2d\u4e70\u4ea7\u54c1\u662f\u4e3a\u4e86\u6ee1\u8db3\u751f\u7406\u9700\u6c42\uff0c\u4f46\u6709\u4e9b\u4eba\u5373\u4f7f\u6ca1\u6709\u751f\u7406\u9700\u6c42\u4e5f\u4f1a\u8d2d\u4e70\u4ea7\u54c1\u3002<br \/>\n\u4e0e\u751f\u7406\u52a8\u673a\u4e0d\u540c\uff0c\u5fc3\u7406\u52a8\u673a\u53ea\u5b58\u5728\u4e8e\u6211\u4eec\u7684\u5934\u8111\u4e2d\uff0c\u5e76\u53d7\u6587\u5316\u3001\u4fe1\u4ef0\u3001\u89c2\u70b9\u3001\u6b32\u671b\u548c\u504f\u597d\u7684\u5f71\u54cd\u3002<br \/>\n\u5fc3\u7406\u9700\u6c42\u5305\u62ec\u65b9\u4fbf\u3001\u53ef\u9760\u3001\u5730\u4f4d\u8c61\u5f81\u3001\u81ea\u7531\u3001\u6587\u5316\u548c\u4f18\u8d28\u670d\u52a1\u3002<br \/>\n\u540c\u6837\u4ee5\u4e0a\u9762\u7684\u4f8b\u5b50\u4e3a\u4f8b\uff0c\u53e3\u6e34\u7684\u4eba\u7684\u5fc3\u7406\u9700\u6c42\u5c31\u662f\u4ed6\u4eec\u8d2d\u4e70\u6c34\u800c\u4e0d\u662f\u6c7d\u6c34\u7684\u539f\u56e0\uff0c\u4e5f\u662f\u4e3a\u4ec0\u4e48\u6709\u4eba\u4f1a\u4e13\u95e8\u8d2d\u4e70\u8c6a\u534e\u74f6\u88c5\u6c34\u800c\u4e0d\u662f\u5ec9\u4ef7\u74f6\u88c5\u6c34\u7684\u539f\u56e0\u3002<br \/>\n\u8ba9\u6211\u4eec\u6765\u770b\u770b\u751f\u7406\u9700\u6c42\u548c\u5fc3\u7406\u9700\u6c42\u7684\u533a\u522b\uff1a<\/p>\n<ul>\n<li><strong>\u751f\u7406\u9700\u6c42\uff1a <\/strong>\u57fa\u672c\u7684\u3001\u5fc5\u8981\u7684\u9700\u6c42\uff0c\u5982\u98df\u7269\u3002<\/li>\n<li><strong>\u5fc3\u7406\u9700\u6c42\uff1a<\/strong>\u63a7\u5236\u5927\u591a\u6570\u51b3\u7b56\u7684\u7cbe\u795e\u52a8\u529b\uff0c\u4f8b\u5982\u5730\u4f4d\u3002<\/li>\n<\/ul>\n<p>\u5fc3\u7406\u9700\u6c42\u6709\u52a9\u4e8e\u4e70\u5bb6\u9009\u62e9\u4e00\u4e2a\u54c1\u724c\u6216\u4ea7\u54c1\uff0c\u800c\u4e0d\u662f\u5176\u4ed6\u54c1\u724c\u6216\u4ea7\u54c1\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e4%bc%81%e4%b8%9a%e4%b8%ba%e4%bb%80%e4%b9%88%e9%9c%80%e8%a6%81%e4%ba%86%e8%a7%a3%e5%ae%a2%e6%88%b7%e9%9c%80%e6%b1%82%ef%bc%9f\"><\/span>\u4f01\u4e1a\u4e3a\u4ec0\u4e48\u9700\u8981\u4e86\u89e3\u5ba2\u6237\u9700\u6c42\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u5ba3\u5e03\u8bfa\u57fa\u4e9a\u88ab\u5fae\u8f6f\u6536\u8d2d\u7684\u4f1a\u8bae\u4e0a\uff0c\u8bfa\u57fa\u4e9a\u9996\u5e2d\u6267\u884c\u5b98\u8bf4\uff1a<br \/>\n&#8220;\u6211\u4eec\u6ca1\u6709\u505a\u9519\u4efb\u4f55\u4e8b\uff0c\u4f46\u4e0d\u77e5\u4f55\u6545\uff0c\u6211\u4eec\u8f93\u4e86&#8221;<br \/>\neBay \u548c\u96ea\u4f5b\u5170\u4e5f\u6709\u7c7b\u4f3c\u7684\u6545\u4e8b\u300221 \u4e16\u7eaa\u521d\uff0ceB<a href=\"https:\/\/marketingtochina.com\/ebay-failed-china\/\">ay \u5728\u4e2d\u56fd\u5931\u8d25\u4e86<\/a>\uff1b2017 \u5e74\uff0c<a href=\"https:\/\/www.business-standard.com\/article\/companies\/chevrolet-goes-off-indian-roads-how-did-the-automobile-giant-mess-up-117052200027_1.html\">\u96ea\u4f5b\u5170\u5728\u5370\u5ea6\u4e5f\u9762\u4e34\u5931\u8d25<\/a>\u3002<br \/>\n\u8fd9\u4e9b\u4f8b\u5b50\u8868\u660e\uff0c\u65e0\u8bba\u662f\u5426\u8fdb\u5165\u65b0\u5e02\u573a\uff0c\u5ba2\u6237\u7684\u9700\u6c42\u603b\u4f1a\u53d1\u751f\u53d8\u5316\u3002\u516c\u53f8\u5fc5\u987b\u8ddf\u4e0a\u8fd9\u4e9b\u53d8\u5316\u3002<br \/>\n\u5728<a href=\"http:\/\/www.salesforce.com\/research\/customer-expectations\/\">Salesforce \u7684\u4e00\u9879\u8c03\u67e5<\/a>\u4e2d\uff0c6K \u591a\u540d\u6d88\u8d39\u8005\u4e2d\u6709 66% \u5e0c\u671b\u4f01\u4e1a\u4e86\u89e3\u4ed6\u4eec\u7684\u9700\u6c42\u548c\u671f\u671b\u3002<br \/>\n\u6362\u53e5\u8bdd\u8bf4\uff0c\u8981\u63d0\u4f9b\u79ef\u6781\u7684\u5ba2\u6237\u4f53\u9a8c\uff0c\u5c31\u5fc5\u987b\u82b1\u65f6\u95f4\u4e86\u89e3\u5ba2\u6237\u7684\u9700\u6c42\u3002\u8fd9\u4e5f\u6709\u52a9\u4e8e\u60a8\u786e\u5b9a\u54c1\u724c\u5b9a\u4f4d\u548c\u5efa\u7acb\u54c1\u724c\u5fe0\u8bda\u5ea6\u3002<br \/>\n\u4ee5\u4e0b\u662f\u60a8\u7684\u4f01\u4e1a\u5982\u4f55\u4ece\u4e86\u89e3\u5ba2\u6237\u9700\u6c42\u4e2d\u83b7\u76ca\u7684\u65b9\u6cd5\uff1a<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e4%ba%a7%e5%93%81%e6%94%b9%e8%bf%9b%e5%92%8c%e5%88%9b%e6%96%b0\"><\/span>\u4ea7\u54c1\u6539\u8fdb\u548c\u521b\u65b0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u901a\u8fc7\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u7684\u52a8\u673a\uff0c\u60a8\u53ef\u4ee5\u53d1\u73b0\u4ea7\u54c1\u7684\u4e0d\u8db3\u4e4b\u5904\uff0c\u5e76\u5f00\u53d1\u51fa\u5207\u5b9e\u53ef\u884c\u7684\u72ec\u7279\u5356\u70b9\u3002<br \/>\n\u6709\u4e86\u8fd9\u4e9b\u6d1e\u5bdf\u529b\uff0c\u60a8\u7684\u4f01\u4e1a\u5c31\u80fd\u6539\u8fdb\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u66f4\u597d\u5730\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e6%9b%b4%e5%a5%bd%e5%9c%b0%e8%b7%a8%e5%b8%82%e5%9c%ba%e8%90%a5%e9%94%80\"><\/span>\u66f4\u597d\u5730\u8de8\u5e02\u573a\u8425\u9500<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e86\u89e3\u5ba2\u6237\u9700\u6c42\u6709\u52a9\u4e8e\u4e3a\u6bcf\u4e2a\u5e02\u573a\u5236\u5b9a\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u6d3b\u52a8\u3002\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u9488\u5bf9\u6bcf\u4e2a\u5e02\u573a\u91cf\u8eab\u5b9a\u5236\u4fe1\u606f\uff0c\u4ece\u800c\u6beb\u4e0d\u8d39\u529b\u5730\u6ee1\u8db3\u4ed6\u4eec\u7684\u9700\u6c42\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e5%ae%9e%e6%97%b6%e6%8f%90%e4%be%9b%e9%ab%98%e6%95%88%e6%94%af%e6%8c%81\"><\/span>\u5b9e\u65f6\u63d0\u4f9b\u9ad8\u6548\u652f\u6301<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5b9e\u65f6\u652f\u6301\u662f\u5ba2\u6237\u6700\u5e38\u89c1\u7684\u8981\u6c42\u4e4b\u4e00\u3002\u7136\u800c\uff0c\u53ea\u6709\u5f53\u516c\u53f8\u771f\u6b63\u4e86\u89e3\u5ba2\u6237\u53ca\u5176\u53ef\u80fd\u9047\u5230\u7684\u95ee\u9898\u65f6\uff0c\u624d\u80fd\u5728\u5404\u4e2a\u5e02\u573a\u5b9e\u65f6\u63d0\u4f9b\u6709\u6548\u7684<a href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-customer-support\/\">\u591a\u8bed\u8a00\u5ba2\u6237\u652f\u6301<\/a>\u3002<br \/>\n\u901a\u8fc7\u786e\u5b9a\u5ba2\u6237\u7684\u9700\u6c42\uff0c\u60a8\u53ef\u4ee5\u4e3a\u5ba2\u6237\u521b\u5efa\u4ea7\u54c1\u4f7f\u7528\u6848\u4f8b\u3001\u7f16\u5236\u77e5\u8bc6\u5e93\u5e76\u8bb0\u5f55\u5e38\u89c1\u95ee\u9898\u7684\u7b54\u6848\u3002\u8fd9\u6837\uff0c\u60a8\u5c31\u53ef\u4ee5\u5728\u4ed6\u4eec\u9700\u8981\u65f6\u63d0\u4f9b\u66f4\u5feb\u3001\u66f4\u6709\u6548\u7684\u652f\u6301\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e5%a6%82%e4%bd%95%e8%bf%9b%e8%a1%8c%e5%ae%a2%e6%88%b7%e9%9c%80%e6%b1%82%e5%88%86%e6%9e%90%ef%bc%9f\"><\/span>\u5982\u4f55\u8fdb\u884c\u5ba2\u6237\u9700\u6c42\u5206\u6790\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5ba2\u6237\u9700\u6c42\u5206\u6790\u662f\u4e00\u9879\u5168\u9762\u7684\u5206\u6790\uff0c\u53ef\u786e\u5b9a\u5ba2\u6237\u4ece\u4ea7\u54c1\u548c\u670d\u52a1\u4e2d\u5bfb\u6c42\u7684\u4ef7\u503c\u3002<br \/>\n\u5b83\u4e3a\u60a8\u63d0\u4f9b\u4e86\u5173\u4e8e\u76ee\u6807\u53d7\u4f17\u7684\u5b9d\u8d35\u89c1\u89e3\uff0c\u60a8\u53ef\u4ee5\u5c06\u8fd9\u4e9b\u89c1\u89e3\u7eb3\u5165\u60a8\u7684<a href=\"https:\/\/phrase.com\/blog\/posts\/market-positioning\/\">\u5e02\u573a\u5b9a\u4f4d<\/a>\uff0c\u4ee5\u786e\u4fdd\u5b9e\u73b0\u5353\u8d8a\u7684\u5ba2\u6237\u4ef7\u503c\u3002<br \/>\n\u4ee5\u4e0b\u662f\u8fdb\u884c\u5ba2\u6237\u9700\u6c42\u5206\u6790\u7684 4 \u79cd\u65b9\u6cd5\u3002<\/p>\n<ul>\n<li>\u8c03\u67e5\u548c\u8bbf\u8c08<\/li>\n<li>\u5e73\u5747\u6570\u548c\u5206\u6790<\/li>\n<li>\u53cd\u9988<\/li>\n<li>\u793e\u4ea4\u8046\u542c<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%e8%ae%bf%e8%b0%88\"><\/span>\u8bbf\u8c08<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u60a8\u8fd8\u53ef\u4ee5\u5bf9\u4e00\u4e9b\u73b0\u6709\u5ba2\u6237\u8fdb\u884c\u8bbf\u8c08\u3002\u4e0e\u7b80\u5355\u7684\u8c03\u67e5\u76f8\u6bd4\uff0c1:1 \u7684\u8bbe\u7f6e\u53ef\u4ee5\u8ba9\u60a8\u83b7\u5f97\u66f4\u8be6\u7ec6\u7684\u56de\u7b54\u3002<br \/>\n\u5728\u9762\u8bd5\u8fc7\u7a0b\u4e2d\uff0c\u8bf7\u63d0\u51fa\u4ee5\u4e0b\u95ee\u9898<\/p>\n<ul>\n<li>\u60a8\u5e0c\u671b\u901a\u8fc7\u8be5\u4ea7\u54c1\u5b9e\u73b0\u4ec0\u4e48\u76ee\u6807\uff1f<\/li>\n<li>\u73b0\u5728\u60a8\u62ff\u5230\u4e86\u4ea7\u54c1\uff0c\u5b83\u662f\u5426\u7b26\u5408\u60a8\u7684\u671f\u671b\uff1f<\/li>\n<li>\u60a8\u8ba4\u4e3a\u6211\u4eec\u53ef\u4ee5\u5982\u4f55\u6539\u8fdb\uff1f<\/li>\n<li>\u60a8\u559c\u6b22\u8be5\u4ea7\u54c1\u7684\u54ea\u4e9b\u65b9\u9762\uff1f<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%e5%9d%87%e5%80%bc%e5%88%86%e6%9e%90\"><\/span>\u5747\u503c\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u624b\u6bb5\u5206\u6790\u6cd5\u7814\u7a76\u5ba2\u6237\u7684\u53cd\u5e94\uff0c\u4ee5\u786e\u5b9a\u4ed6\u4eec\u4e3a\u4ec0\u4e48\u4f1a\u8d2d\u4e70\u60a8\u7684\u4ea7\u54c1\u3002<br \/>\n\u4e00\u822c\u6765\u8bf4\uff0c\u4e70\u5bb6\u9009\u62e9\u8d2d\u4e70\u4ea7\u54c1\u6709\u4e09\u4e2a\u539f\u56e0\uff1a<\/p>\n<ul>\n<li><strong>\u5c5e\u6027<\/strong>\u4f8b\u5982\uff0c\u5ba2\u6237\u8d2d\u4e70\u7535\u89c6\u673a\u53ef\u80fd\u662f\u56e0\u4e3a\u5b83\u8bbe\u8ba1\u65f6\u5c1a\u3002<\/li>\n<li><strong>\u611f\u77e5\u76ca\u5904\uff1a<\/strong>\u7528\u6237\u53ef\u80fd\u4f1a\u56e0\u4e3a\u7535\u89c6\u7684\u667a\u80fd\u6027\u800c\u9009\u62e9\u5b83\u3002<\/li>\n<li><strong>\u4e2a\u4eba\u4ef7\u503c\u89c2\uff1a<\/strong>\u7528\u6237\u9009\u62e9\u7535\u89c6\u673a\u662f\u56e0\u4e3a\u62e5\u6709\u7535\u89c6\u673a\u53ef\u4ee5\u63d0\u9ad8\u4ed6\u4eec\u7684\u793e\u4f1a\u5730\u4f4d\u3002<\/li>\n<\/ul>\n<p>\u6b63\u5982\u60a8\u6240\u9884\u6599\u7684\u90a3\u6837\uff0c\u5ba2\u6237\u7684\u8d2d\u4e70\u52a8\u673a\u5404\u4e0d\u76f8\u540c\uff0c\u56e0\u6b64\u6709\u5fc5\u8981\u8fdb\u884c\u8c03\u67e5\uff0c\u6536\u96c6\u7b54\u590d\uff0c\u5e76\u5c06\u5176\u5f52\u7eb3\u4e3a\u8fd9 3 \u4e2a\u7c7b\u522b\u3002<br \/>\n\u7136\u540e\uff0c\u60a8\u5c31\u53ef\u4ee5\u786e\u5b9a\u8981\u89e3\u51b3\u54ea\u4e9b\u6fc0\u52b1\u56e0\u7d20\uff0c\u4ee5\u53ca\u53ef\u4ee5\u52a0\u5f3a\u54ea\u4e9b\u6fc0\u52b1\u56e0\u7d20\uff0c\u4ece\u800c\u4f7f\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u66f4\u5177\u7ade\u4e89\u529b\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e5%8f%8d%e9%a6%88\"><\/span>\u53cd\u9988<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8be2\u95ee\u5ba2\u6237\u4e0e\u8d35\u516c\u53f8\u5408\u4f5c\u7684\u7ecf\u5386\u3002\u5bf9\u5ba2\u6237\u548c\u670d\u52a1\u56e2\u961f\u6210\u5458\u7684\u8bbf\u8c08\u53ef\u4ee5\u6539\u5584\u5ba2\u6237\u751f\u547d\u5468\u671f\u3002<br \/>\n\u5728\u5ba2\u6237\u9700\u6c42\u5206\u6790\u4e2d\u627e\u51fa\u6469\u64e6\u70b9\u548c\u610f\u60f3\u4e0d\u5230\u7684\u6109\u60a6\u65f6\u523b\u3002<br \/>\n\u4ee5\u4e0b\u95ee\u9898\u53ef\u4ee5\u5e2e\u52a9\u60a8\u89e3\u51b3\u5ba2\u6237\u95ee\u9898\uff1a<\/p>\n<ul>\n<li>\u60a8\u7684\u4f01\u4e1a\u53ef\u4ee5\u5728\u4ea7\u54c1\u548c\u670d\u52a1\u4e2d\u6539\u53d8\u4ec0\u4e48\uff1f<\/li>\n<li>\u60a8\u53ef\u4ee5\u5229\u7528\u54ea\u4e9b\u6784\u4ef6\u6765\u6539\u8fdb\u4ea7\u54c1\uff1f<\/li>\n<li>\u54ea\u4e9b\u65b9\u9762\u7684\u4f53\u9a8c\u9700\u8981\u6539\u8fdb\uff1f<\/li>\n<\/ul>\n<p>\u60a8\u8fd8\u53ef\u4ee5\u8fdb\u884c\u8c03\u67e5\u4ee5\u83b7\u5f97\u53cd\u9988\u3002\u901a\u8fc7\u8c03\u67e5\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4e86\u89e3\u81ea\u5df1\u5728\u6ee1\u8db3\u76ee\u6807\u5ba2\u6237\u9700\u6c42\u65b9\u9762\u7684\u5e02\u573a\u5730\u4f4d\u3002<br \/>\n\u8c03\u67e5\u5e94\u5305\u62ec\u6709\u5173\u54c1\u724c\u3001\u7ade\u4e89\u5bf9\u624b\u3001\u4ea7\u54c1\u77e5\u540d\u5ea6\u548c\u54c1\u724c\u6001\u5ea6\u7684\u95ee\u9898\u3002<br \/>\n\u60a8\u53ef\u4ee5\u8fdb\u884c\u9762\u5bf9\u9762\u3001\u7535\u8bdd\u6216\u5728\u7ebf\u8c03\u67e5\u3002\u4f7f\u7528\u5f00\u653e\u5f0f\u95ee\u9898\uff0c\u8ba9\u53d7\u8bbf\u8005\u8868\u8fbe\u81ea\u5df1\u7684\u60f3\u6cd5\uff0c\u800c\u4e0d\u53d7\u9009\u9879\u5217\u8868\u7684\u5f71\u54cd\u3002\u4f8b\u5982&#8221;\u60a8\u5e0c\u671b\u6211\u4eec\u7684\u4ea7\u54c1\u589e\u52a0\u54ea\u4e9b\u529f\u80fd\uff1f<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e7%a4%be%e4%ba%a4%e8%81%86%e5%90%ac\"><\/span>\u793e\u4ea4\u8046\u542c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8ddf\u8e2a\u793e\u4ea4\u63d0\u53ca\u4e5f\u662f\u8bc6\u522b\u5ba2\u6237\u9700\u6c42\u7684\u597d\u65b9\u6cd5\u3002\u8fd9\u5c31\u662f\u6240\u8c13\u7684 &#8220;\u793e\u4ea4\u8046\u542c&#8221;\u3002\u4eba\u4eec\u7ecf\u5e38\u4f7f\u7528 Facebook\u3001Instagram \u6216 Twitter \u7b49\u793e\u4ea4\u5e73\u53f0\uff0c\u5bf9\u4ea7\u54c1\u548c\u670d\u52a1\u63d0\u51fa\u5766\u8bda\u7684\u53cd\u9988\u610f\u89c1\u3002\u76d1\u6d4b\u4ed6\u4eec\u7684\u610f\u89c1\u548c\u6f5c\u5728\u70e6\u607c\u5c06\u5e2e\u52a9\u60a8\u786e\u5b9a\u672a\u6ee1\u8db3\u7684\u9700\u6c42\u548c\u4e1a\u52a1\u6539\u8fdb\u9886\u57df\u3002<br \/>\n\u5728\u786e\u5b9a\u5ba2\u6237\u9700\u6c42\u7684\u540c\u65f6\uff0c\u6c47\u603b\u7ed3\u679c\u5e76\u843d\u5b9e\u5efa\u8bae\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e5%a6%82%e4%bd%95%e6%bb%a1%e8%b6%b3%e5%ae%a2%e6%88%b7%e9%9c%80%e6%b1%82%ef%bc%9f\"><\/span>\u5982\u4f55\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u65e2\u7136\u60a8\u5df2\u7ecf\u719f\u6089\u4e86\u57fa\u7840\u77e5\u8bc6\uff0c\u90a3\u4e48\u8ba9\u6211\u4eec\u6765\u770b\u770b\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u7684\u4e00\u4e9b\u7b56\u7565\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e5%bc%80%e5%8f%91%e4%b9%b0%e5%ae%b6%e8%a7%92%e8%89%b2\"><\/span>\u5f00\u53d1\u4e70\u5bb6\u89d2\u8272<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8981\u638c\u63e1\u5ba2\u6237\u7684\u9700\u6c42\uff0c\u9996\u5148\u5fc5\u987b\u4e86\u89e3\u4ed6\u4eec\u662f\u8c01\u3002\u60a8\u53ef\u4ee5\u4ece\u5efa\u7acb\u4e70\u5bb6\u89d2\u8272\u5f00\u59cb\u3002<br \/>\n\u4e70\u5bb6\u89d2\u8272\u662f\u6839\u636e<a href=\"https:\/\/phrase.com\/blog\/posts\/market-research\/\">\u5e02\u573a\u8c03\u7814<\/a>\u548c\u73b0\u6709\u5ba2\u6237\u5bf9\u7406\u60f3\u5ba2\u6237\u7684\u865a\u6784\u63cf\u8ff0\u3002\u5b83\u5e94\u63cf\u8ff0\u76ee\u6807\u5e02\u573a\u7684\u5fc3\u7406\u548c\u4eba\u53e3\u7279\u5f81\u3002<br \/>\n\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u5305\u62ec\u4ed6\u4eec\u53ef\u80fd\u7684\u5e74\u9f84\u3001\u6027\u522b\u3001\u5730\u70b9\u3001\u6536\u5165\u548c\u5174\u8da3\u3002\u5fc3\u7406\u7279\u5f81\u5305\u62ec\u4ed6\u4eec\u7684\u6001\u5ea6\u548c\u5fc3\u6001&#8211;\u4ef7\u503c\u89c2\u3001\u76ee\u6807\u3001\u5174\u8da3\u3001\u751f\u6d3b\u65b9\u5f0f\u3001\u60c5\u7eea\u7b49\u3002<br \/>\n\u5982\u679c\u60a8\u5df2\u7ecf\u638c\u63e1\u4e86\u4e00\u4e9b\u5ba2\u6237\u6570\u636e\uff0c\u90a3\u4e48\u8fd9\u5c31\u662f\u60a8\u8fdb\u884c\u7814\u7a76\u7684\u6700\u4f73\u8d77\u70b9\u3002<br \/>\n\u60a8\u80fd\u4ece\u8fd9\u4e9b\u5ba2\u6237\u6570\u636e\u4e2d\u63a8\u65ad\u51fa\u75db\u70b9\u5417\uff1f\u6709\u4ec0\u4e48\u503c\u5f97\u6ce8\u610f\u7684\u6a21\u5f0f\u5417\uff1f<br \/>\n\u8ddf\u8e2a\u73b0\u6709\u5ba2\u6237\u53ca\u5176\u8fc7\u53bb\u4e0e\u54c1\u724c\u7684\u4e92\u52a8\uff0c\u53ef\u4ee5\u8ba9\u60a8\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u7684\u6765\u6e90\u4ee5\u53ca\u60a8\u662f\u5426\u6ee1\u8db3\u4e86\u4ed6\u4eec\u7684\u9700\u6c42\u3002<br \/>\n\u4f8b\u5982\uff0c\u8003\u8651\u4e00\u5bb6\u5356\u978b\u7684\u516c\u53f8\u3002\u513f\u7ae5\u4e0e 70 \u591a\u5c81\u7684\u7537\u6027\u6709\u4e0d\u540c\u7684\u8981\u6c42\u3002\u513f\u7ae5\u53ef\u80fd\u9700\u8981\u989c\u8272\u66f4\u9c9c\u8273\u7684\u978b\u5b50\uff0c\u800c\u5e74\u957f\u7684\u7537\u58eb\u5219\u66f4\u559c\u6b22\u8212\u9002\u7684\u978b\u5b50\u3002<br \/>\n\u4e70\u5bb6\u89d2\u8272\u53ef\u4ee5\u8ba9\u4f60\u5728\u540e\u671f\u7814\u7a76\u548c\u5b9a\u4e49\u5ba2\u6237\u9700\u6c42\u65f6\uff0c\u5c06\u7406\u60f3\u5ba2\u6237\u7262\u8bb0\u4e8e\u5fc3\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e6%8f%90%e4%be%9b%e4%bc%98%e8%b4%a8%e5%ae%a2%e6%88%b7%e6%9c%8d%e5%8a%a1\"><\/span>\u63d0\u4f9b\u4f18\u8d28\u5ba2\u6237\u670d\u52a1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e0d\u8981\u8bef\u4ee5\u4e3a\u987e\u5ba2\u53ea\u60f3\u8981\u8d28\u91cf\u597d\u7684\u4ea7\u54c1\u3002\u4e8b\u5b9e\u4e0a\uff0c\u80fd\u591f\u751f\u4ea7\u4f18\u8d28\u4ea7\u54c1\u7684\u54c1\u724c\u6709\u5f88\u591a\u3002\u7136\u800c\uff0c\u5ba2\u6237\u66f4\u9752\u7750\u80fd\u63d0\u4f9b\u5b9e\u65f6\u5e2e\u52a9\u7684\u54c1\u724c\u3002<\/p>\n<p>\u7814\u7a76\u8868\u660e\uff0c\u5ba2\u6237\u4f1a\u5728\u6ce8\u91cd\u4e2a\u6027\u5316\u5ba2\u6237\u670d\u52a1\u7684\u516c\u53f8\u6d88\u8d39\u66f4\u591a\u3002<\/p>\n<p>\u5728\u4e0e\u5ba2\u6237\u5efa\u7acb\u826f\u597d\u5173\u7cfb\u5e76\u8d62\u5f97\u5ba2\u6237\u4fe1\u4efb\u4e4b\u540e\uff0c\u7ade\u4e89\u5bf9\u624b\u5c31\u5f88\u96be\u518d\u8d62\u5f97\u4ed6\u4eec\u7684\u4fe1\u4efb\u3002\u5728\u670d\u52a1\u8d28\u91cf\u4e0b\u964d\u4e4b\u524d\uff0c\u987e\u5ba2\u4f1a\u7ee7\u7eed\u5728\u4f60\u8fd9\u91cc\u8d2d\u7269\u3002<br \/>\n\u56e0\u6b64\uff0c\u60a8\u7684\u652f\u6301\u56e2\u961f\u5e94\u4f18\u5148\u8003\u8651\u65e0\u6469\u64e6\u670d\u52a1\u4ea4\u4ed8\uff0c\u5e76\u52a0\u5f3a\u5ba2\u6237\u4ea4\u63a5\u3002<br \/>\n\u4ee5\u4e0b\u662f\u63d0\u9ad8\u5ba2\u6237\u670d\u52a1\u8d28\u91cf\u7684\u4e24\u4e2a\u5b9e\u7528\u5efa\u8bae\uff1a<\/p>\n<ul>\n<li><strong>\u5b9e\u73b0\u5ba2\u6237\u670d\u52a1\u81ea\u52a8\u5316\uff1a<\/strong>\u4f7f\u7528\u804a\u5929\u673a\u5668\u4eba\u6a21\u677f\u6536\u96c6\u4fe1\u606f\uff0c\u5168\u5929\u5019\u4e0e\u5ba2\u6237\u4e92\u52a8\uff0c\u53ca\u65f6\u56de\u590d\u4ed6\u4eec\u7684\u7b80\u5355\u95ee\u9898\u3002<\/li>\n<li><strong>\u4f7f\u7528\u5b9e\u65f6\u8f85\u52a9\u89e3\u51b3\u65b9\u6848\uff1a<\/strong>\u60a8\u53ef\u4ee5\u51cf\u5c11\u63a5\u89e6\u70b9\u7684\u6570\u91cf\uff0c\u5e76\u5229\u7528\u5171\u540c\u6d4f\u89c8\u548c\u89c6\u9891\u804a\u5929\u7b49\u5de5\u5177\uff0c\u66f4\u5feb\u5730\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7<a href=\"https:\/\/sleekflow.io\/channels\/live-chat\">\u5373\u65f6\u804a\u5929<\/a>\u4e0e\u5ba2\u6237\u8054\u7cfb\uff0c\u4e3a\u9500\u552e\u548c\u652f\u6301\u54a8\u8be2\u63d0\u4f9b\u5b9e\u65f6\u5e2e\u52a9\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%e5%ae%9a%e6%9c%9f%e8%a1%a1%e9%87%8f%e5%ae%a2%e6%88%b7%e6%bb%a1%e6%84%8f%e5%ba%a6\"><\/span>\u5b9a\u671f\u8861\u91cf\u5ba2\u6237\u6ee1\u610f\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4ec5\u4ec5\u8bc6\u522b\u548c\u89e3\u51b3\u5ba2\u6237\u9700\u6c42\u662f\u4e0d\u591f\u7684\uff0c\u8fd8\u9700\u8981\u4e0d\u65ad\u8861\u91cf\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002<br \/>\n\u5ba2\u6237\u7684\u9700\u6c42\u4f1a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u53d8\u5316\uff0c\u60a8\u9700\u8981\u8bc6\u522b\u8fd9\u4e9b\u53d8\u5316\u5e76\u4e3b\u52a8\u9002\u5e94\u3002<br \/>\n\u5728\u8fd9\u65b9\u9762\uff0c\u82f9\u679c\u516c\u53f8\u662f\u6700\u597d\u7684\u4f8b\u5b50\u4e4b\u4e00\uff0c\u56e0\u4e3a\u81ea 2019 \u5e74\u4ee5\u6765\uff0c\u8be5\u516c\u53f8\u4e00\u76f4\u662f\u7f8e\u56fd<a href=\"https:\/\/www.phonearena.com\/news\/apple-tops-customer-satisfaction-survey-samsung-drops-two-places_id135181\">\u5ba2\u6237\u6ee1\u610f\u5ea6\u6700\u9ad8\u7684<\/a>\u516c\u53f8\u3002<br \/>\n\u516c\u53f8\u9886\u5148\u4e8e\u7ade\u4e89\u5bf9\u624b\u7684\u539f\u56e0\u4e4b\u4e00\uff0c\u662f\u516c\u53f8\u80fd\u591f\u8bc6\u522b\u5e76\u6ee1\u8db3\u6d88\u8d39\u8005\u8d2d\u4e70\u4f18\u8d28\u4ea7\u54c1\u7684\u5fc3\u7406\u9700\u6c42\u3002<br \/>\nApple \u4e0d\u65ad\u6ee1\u8db3\u5ba2\u6237\u7684\u5404\u79cd\u8981\u6c42\uff0c\u589e\u5f3a\u529f\u80fd\uff0c\u63d0\u9ad8\u7f8e\u611f\u3002\u5b83\u6709\u4e00\u4e2a\u6295\u7968\u7cfb\u7edf\uff0c\u7528\u6237\u53ef\u4ee5\u6295\u7968\u51b3\u5b9a\u4ed6\u4eec\u5e0c\u671b\u5728\u65b0\u8bbe\u5907\u4e0a\u770b\u5230\u54ea\u4e9b\u529f\u80fd\u3002\u8fd9\u6709\u52a9\u4e8e\u82f9\u679c\u516c\u53f8\u524a\u51cf\u6210\u672c\uff0c\u53ea\u63d0\u4f9b\u76ee\u6807\u5e02\u573a\u9700\u8981\u7684\u4ea7\u54c1\u3002<br \/>\n\u6709\u51e0\u79cd\u65b9\u6cd5\u53ef\u4ee5\u8861\u91cf\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u4ee5\u4fdd\u6301\u66f4\u65b0\u3002\u6807\u51c6\u6280\u672f\u5305\u62ec<\/p>\n<ul>\n<li><b>\u51c0\u63a8\u8350\u91cf\u8868\uff1a<\/b>\u4f7f\u7528 1 \u5230 10 \u7684\u6307\u9488\u5f0f\u91cf\u8868\u6765\u8bc4\u5b9a\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c10 \u8868\u793a\u6700\u6709\u53ef\u80fd\u63a8\u8350\uff0c1 \u8868\u793a\u4e0d\u53ef\u80fd\u63a8\u8350\u3002<\/li>\n<li><b>\u5ba2\u6237\u6ee1\u610f\u5ea6\u5f97\u5206\uff1a<\/b>\u7528\u5206\u6570\u6765\u8bc4\u5b9a\u5ba2\u6237\u7684\u6ee1\u610f\u5ea6\uff1b\u5176\u8303\u56f4\u5305\u62ec\u975e\u5e38\u4e0d\u6ee1\u610f\u3001\u4e0d\u6ee1\u610f\u3001\u4e2d\u6027\u3001\u6ee1\u610f\u548c\u975e\u5e38\u6ee1\u610f\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%e7%9b%91%e6%8e%a7%e7%ab%9e%e4%ba%89%e5%af%b9%e6%89%8b\"><\/span>\u76d1\u63a7\u7ade\u4e89\u5bf9\u624b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u5728\u786e\u5b9a\u5ba2\u6237\u7684\u9700\u6c42\u548c\u613f\u671b\u65b9\u9762\u4e5f\u53d1\u6325\u7740\u4f5c\u7528\u3002<br \/>\n\u60a8\u53ef\u4ee5\u7814\u7a76\u7ade\u4e89\u5bf9\u624b\uff0c\u4e86\u89e3\u54ea\u4e9b\u6709\u6548\uff0c\u54ea\u4e9b\u65e0\u6548\u3002<br \/>\n\u5f53\u60a8\u5f00\u59cb\u5236\u5b9a<a href=\"https:\/\/phrase.com\/blog\/posts\/entering-foreign-markets\/\">\u5e02\u573a\u8fdb\u5165\u6218\u7565<\/a>\u65f6\uff0c\u8bf7\u8003\u8651\u76ee\u6807\u5e02\u573a\u4e2d\u6700\u5927\u7684\u53c2\u4e0e\u8005\u662f\u8c01\uff0c\u4ee5\u53ca\u4ed6\u4eec\u7684\u5ba2\u6237\u53ef\u80fd\u4f1a\u62b1\u6028\u4ec0\u4e48\u3002<br \/>\n\u5206\u6790\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u5f00\u5c55\u7126\u70b9\u5c0f\u7ec4\u6d3b\u52a8\uff0c\u5c06\u4e24\u79cd\u4ea7\u54c1\u8fdb\u884c\u6bd4\u8f83\uff0c\u91c7\u8bbf\u7ade\u4e89\u4f01\u4e1a\u7684\u5ba2\u6237\uff0c\u5e76\u76d1\u6d4b\u4ed6\u4eec\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u63d0\u53ca\u60c5\u51b5\u3002<br \/>\n\u7136\u540e\uff0c\u60a8\u5c31\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u4fe1\u606f\u6765\u6539\u8fdb\u60a8\u7684\u4ea7\u54c1\u548c\u5b9a\u4f4d\u60a8\u7684\u54c1\u724c\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e4%b8%ba%e6%af%8f%e4%b8%aa%e7%9b%ae%e6%a0%87%e5%b8%82%e5%9c%ba%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%82%a8%e7%9a%84%e4%ba%a7%e5%93%81%e5%92%8c%e6%9c%8d%e5%8a%a1\"><\/span>\u4e3a\u6bcf\u4e2a\u76ee\u6807\u5e02\u573a\u672c\u5730\u5316\u60a8\u7684\u4ea7\u54c1\u548c\u670d\u52a1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4ea7\u54c1\u672c\u5730\u5316\u662f\u5bf9\u4ea7\u54c1\uff08\u65e0\u8bba\u662f\u7f51\u7edc\u6216\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u3001\u7f51\u7ad9\u8fd8\u662f\u89c6\u9891\u6e38\u620f\uff09\u8fdb\u884c\u8c03\u6574\u548c\u4fee\u6539\uff0c\u4f7f\u5176\u66f4\u9002\u5408\u76ee\u6807\u5e02\u573a\u3002<br \/>\n\u6709\u4e9b\u4eba\u5c06\u5176\u4e0e\u7ffb\u8bd1\u6df7\u4e3a\u4e00\u8c08\u3002\u7ffb\u8bd1\u5c06\u60a8\u7684\u539f\u59cb\u4ea7\u54c1\u4ece\u4e00\u79cd\u8bed\u8a00\u7ffb\u8bd1\u6210\u53e6\u4e00\u79cd\u8bed\u8a00\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u4ea7\u54c1\u672c\u5730\u5316\u6d89\u53ca\u5c06\u6587\u5316\u7279\u6027\u3001\u5f53\u5730\u4fda\u8bed\u3001\u4fe1\u4ef0\u3001\u671f\u671b\u548c\u8bb8\u591a\u5176\u4ed6\u65b9\u9762\u4e0e\u7ffb\u8bd1\u7ed3\u5408\u8d77\u6765\u3002<br \/>\n\u8fd9\u6837\uff0c\u60a8\u5c31\u4e0d\u4f1a\u53ea\u662f\u4e3a\u65b0\u5e02\u573a\u751f\u4ea7\u53e6\u4e00\u79cd\u4ea7\u54c1\u3002\u76f8\u53cd\uff0c\u4f60\u6240\u521b\u9020\u7684\u4ea7\u54c1\u8981\u80fd\u6ee1\u8db3\u65b0\u73af\u5883\u4e2d\u4eba\u4eec\u7684\u5fc3\u7406\u9700\u6c42\u3002<br \/>\n\u7814\u7a76\u8868\u660e\uff0c<a href=\"https:\/\/csa-research.com\/Blogs-Events\/CSA-in-the-Media\/Press-Releases\/Consumers-Prefer-their-Own-Language\">76%<\/a>\u7684\u5ba2\u6237\u5728\u8d2d\u4e70\u4ea7\u54c1\u65f6\u66f4\u559c\u6b22\u4f7f\u7528\u4ed6\u4eec\u7684\u6bcd\u8bed\u63d0\u4f9b\u4fe1\u606f\u3002\u6709\u8da3\u7684\u662f\uff0c<a href=\"https:\/\/www.babbel.com\/en\/magazine\/how-many-people-speak-english-and-where-is-it-spoken\">\u5168\u4e16\u754c<\/a>\u53ea\u6709<a href=\"https:\/\/www.babbel.com\/en\/magazine\/how-many-people-speak-english-and-where-is-it-spoken\">20% \u7684\u4eba\u53e3<\/a>\u4f1a\u8bf4\u82f1\u8bed\u3002<br \/>\n\u5982\u679c\u60a8\u5bfb\u6c42\u7684\u662f\u5168\u7403\u53d7\u4f17\uff0c\u8fd9\u5c31\u610f\u5473\u7740\u60a8\u65e0\u6cd5\u8fdb\u5165\u5927\u7ea6 80% \u7684\u6f5c\u5728\u5e02\u573a&#8211;\u9664\u975e\u60a8\u6295\u8d44\u8fdb\u884c\u672c\u5730\u5316\u3002<br \/>\n\u672c\u5730\u5316\u662f\u5927\u591a\u6570\u5927\u54c1\u724c\u76ee\u524d\u6b63\u5728\u505a\u7684\u4e8b\u60c5\u3002Netflix\u3001Slack\u3001Airbnb\u3001\u8010\u514b\u7b49\u54c1\u724c\u90fd\u4e3a\u5176\u6240\u6709\u76ee\u6807\u5e02\u573a\u5f00\u53d1\u672c\u5730\u5316\u4ea7\u54c1\u3002\u8fd9\u6837\uff0c\u4ed6\u4eec\u5c31\u80fd\u6ee1\u8db3\u5ba2\u6237\u7684\u751f\u7406\u548c\u5fc3\u7406\u9700\u6c42\u3002<br \/>\n\u8ba9\u6211\u4eec\u4ee5 Slack \u4e3a\u4f8b\u3002\u76ee\u524d\uff0cSlack \u7684<a href=\"https:\/\/slack.com\/blog\/news\/slack-has-10-million-daily-active-users#:~:text=News-,With%2010%2B%20million%20daily%20active%20users%2C%20Slack%20is%20where%20more,day%2C%20all%20over%20the%20world\">\u65e5\u6d3b\u8dc3\u7528\u6237\u8d85\u8fc71000 \u4e07<\/a>\uff0c\u904d\u5e03 150 \u591a\u4e2a\u56fd\u5bb6\uff0c\u5305\u62ec\u65e5\u672c\u3001\u5370\u5ea6\u3001\u5fb7\u56fd\u548c\u6cd5\u56fd\u3002<br \/>\n\u4e3a\u4e86\u6253\u5165\u8fd9\u4e9b\u65b0\u5e02\u573a\uff0cSlack \u5bf9\u5176\u5e94\u7528\u7a0b\u5e8f\u8fdb\u884c\u4e86\u672c\u5730\u5316\uff0c\u4ee5\u6ee1\u8db3\u5ba2\u6237\u7684\u901a\u4fe1\u9700\u6c42\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u4ed6\u4eec\u7684\u5e94\u7528\u7a0b\u5e8f\u6ee1\u8db3\u4e86\u8fd9\u4e9b\u5546\u4e1a\u5730\u533a\u4eba\u4eec\u7684\u6587\u5316\u9700\u6c42\u3002<br \/>\n<a href=\"https:\/\/slack.com\/blog\/collaboration\/how-we-localize-slack\">Slack \u7684\u672c\u5730\u5316\u7ecf\u7406<\/a>\u8868\u793a\uff0c&#8221;\u672c\u5730\u5316\u53ef\u4ee5\u7528\u5ba2\u6237\u7406\u89e3\u7684\u8bed\u8a00\u548c\u4ed6\u4eec\u8ba4\u53ef\u7684\u6587\u5316\u53c2\u7167\u5efa\u7acb\u5ba2\u6237\u4fe1\u4efb&#8221;\u3002<br \/>\n\u4f5c\u4e3a\u5168\u7403\u53d1\u5c55\u8ba1\u5212\u7684\u4e00\u90e8\u5206\uff0c\u5b9e\u65bd<a href=\"https:\/\/phrase.com\/blog\/posts\/how-important-is-localization-for-your-business\/\">\u672c\u5730\u5316\u6218\u7565<\/a>\u6709\u5f88\u591a\u9014\u5f84\u3002\u4e0d\u8fc7\uff0c\u6700\u53ef\u9760\u7684\u65b9\u6cd5\u662f\u4f7f\u7528\u5f3a\u5927\u7684\u5b9a\u4f4d\u6280\u672f\u3002Phrase \u662f\u4e00\u5957\u5b8c\u6574\u7684\u672c\u5730\u5316\u89e3\u51b3\u65b9\u6848\uff0c\u65e8\u5728\u5c06\u56e2\u961f\u51dd\u805a\u5728\u4e00\u8d77\uff0c\u5b9e\u73b0\u5de5\u4f5c\u6d41\u7a0b\u81ea\u52a8\u5316\uff0c\u5e76\u7075\u6d3b\u6ee1\u8db3\u60a8\u4e0d\u65ad\u53d8\u5316\u7684\u9700\u6c42\uff0c\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u771f\u6b63\u4e0e\u5168\u7403\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e4%ba%86%e8%a7%a3%e5%ae%a2%e6%88%b7%e6%9c%80%e9%87%8d%e8%a6%81%e7%9a%84%e4%ba%8b%e6%83%85\"><\/span>\u4e86\u89e3\u5ba2\u6237\u6700\u91cd\u8981\u7684\u4e8b\u60c5<span 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