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class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/optimize-marketing-localization-process\/#%e7%bb%84%e5%bb%ba%e8%b7%a8%e8%81%8c%e8%83%bd%e8%90%a5%e9%94%80%e6%9c%ac%e5%9c%b0%e5%8c%96%e5%9b%a2%e9%98%9f\" >\u7ec4\u5efa\u8de8\u804c\u80fd\u8425\u9500\u672c\u5730\u5316\u56e2\u961f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/optimize-marketing-localization-process\/#%e4%ba%86%e8%a7%a3%e7%9b%ae%e6%a0%87%e5%b8%82%e5%9c%ba%ef%bc%8c%e4%b8%8e%e5%bd%93%e5%9c%b0%e5%b8%82%e5%9c%ba%e4%b8%93%e5%ae%b6%e5%90%88%e4%bd%9c\" >\u4e86\u89e3\u76ee\u6807\u5e02\u573a\uff0c\u4e0e\u5f53\u5730\u5e02\u573a\u4e13\u5bb6\u5408\u4f5c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/optimize-marketing-localization-process\/#%e6%a0%b9%e6%8d%ae%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%e7%a1%ae%e5%ae%9a%e6%af%8f%e4%b8%aa%e7%9b%ae%e6%a0%87%e5%b8%82%e5%9c%ba%e4%b8%8d%e5%90%8c%e5%86%85%e5%ae%b9%e7%9a%84%e4%bc%98%e5%85%88%e6%ac%a1%e5%ba%8f\" >\u6839\u636e\u6295\u8d44\u56de\u62a5\u786e\u5b9a\u6bcf\u4e2a\u76ee\u6807\u5e02\u573a\u4e0d\u540c\u5185\u5bb9\u7684\u4f18\u5148\u6b21\u5e8f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/optimize-marketing-localization-process\/#%e5%88%a9%e7%94%a8%e6%9c%ba%e5%99%a8%e7%bf%bb%e8%af%91%e5%a4%84%e7%90%86%e9%80%82%e5%90%88%e7%9a%84%e5%86%85%e5%ae%b9%ef%bc%8c%e5%8a%a0%e5%bf%ab%e4%ba%a4%e4%bb%98%e9%80%9f%e5%ba%a6\" >\u5229\u7528\u673a\u5668\u7ffb\u8bd1\u5904\u7406\u9002\u5408\u7684\u5185\u5bb9\uff0c\u52a0\u5feb\u4ea4\u4ed8\u901f\u5ea6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/optimize-marketing-localization-process\/#%e5%88%a9%e7%94%a8%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%8a%80%e6%9c%af%e8%87%aa%e5%8a%a8%e5%ae%8c%e6%88%90%e7%b9%81%e7%90%90%e6%88%96%e9%87%8d%e5%a4%8d%e5%ba%a6%e9%ab%98%e7%9a%84%e7%bf%bb%e8%af%91%e4%bb%bb%e5%8a%a1\" >\u5229\u7528\u672c\u5730\u5316\u6280\u672f\u81ea\u52a8\u5b8c\u6210\u7e41\u7410\u6216\u91cd\u590d\u5ea6\u9ad8\u7684\u7ffb\u8bd1\u4efb\u52a1<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/optimize-marketing-localization-process\/#%e6%88%90%e5%8a%9f%e7%9a%84%e8%90%a5%e9%94%80%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%98%af%e5%b9%b3%e8%a1%a1%e7%9a%84%e8%89%ba%e6%9c%af\" >\u6210\u529f\u7684\u8425\u9500\u672c\u5730\u5316\u662f\u5e73\u8861\u7684\u827a\u672f<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-\u8425\u9500\u672c\u5730\u5316\u662f\u4ec0\u4e48\"><span class=\"ez-toc-section\" id=\"%e8%90%a5%e9%94%80%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f\"><\/span>\u8425\u9500\u672c\u5730\u5316\u662f\u4ec0\u4e48\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u8425\u9500\u672c\u5730\u5316\u662f\u901a\u8fc7\u5c06\u5185\u5bb9\u7ffb\u8bd1\u6210\u76ee\u6807\u5e02\u573a\u5f53\u5730\u8bed\u8a00\u3001\u5e76\u786e\u4fdd\u6587\u5316\u76f8\u5173\u6027\uff0c\u4ece\u800c\u5b9e\u73b0\u4e3a\u7279\u5b9a\u5e02\u573a\u5b9a\u5236\u5185\u5bb9\u7684\u8fc7\u7a0b\u3002<\/strong><\/p>\n\n\n\n<p>\u5e02\u573a\u8425\u9500\u672c\u5730\u5316\u6db5\u76d6\u4e86\u5e02\u573a\u8425\u9500\u7ecf\u7406\u5728\u6839\u636e\u76ee\u6807\u5e02\u573a\u7279\u5b9a\u7684\u6587\u5316\u80cc\u666f\u5b9a\u5236\u8425\u9500\u8ba1\u5212\u65f6\uff0c\u9700\u8981\u89e3\u51b3\u7684\u6240\u6709\u95ee\u9898\u3002\u9664\u4e86\u8bed\u8a00\u4e4b\u5916\uff0c\u8425\u9500\u672c\u5730\u5316\u8fd8\u9700\u8981\u6839\u636e\u5f53\u5730\u7684\u98ce\u4fd7\u3001\u4e60\u60ef\u3001\u4ef7\u503c\u89c2\u3001\u6d88\u8d39\u8005\u884c\u4e3a\u6a21\u5f0f\u548c\u7ea6\u5b9a\u4fd7\u6210\u7684\u60ef\u4f8b\u8fdb\u884c\u8425\u9500\u3002<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u5168\u7403\u8425\u9500\u6218\u7565\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u8425\u9500\u672c\u5730\u5316\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u60c5\u611f\u8054\u7cfb\u3001\u63a8\u52a8\u53c2\u4e0e\u5ea6\u5e76\u63d0\u9ad8\u6d77\u5916\u5e02\u573a\u7684\u9500\u552e\u989d\u3002\u8425\u9500\u672c\u5730\u5316\u53ef\u80fd\u6d89\u53ca\u8c03\u6574\u4f20\u9012\u7684\u4fe1\u606f\u3001\u63a8\u5e7f\u6e20\u9053\uff0c\u751a\u81f3\u662f\u4ea7\u54c1\u7ec4\u5408\u548c\u4e1a\u52a1\u6a21\u5f0f\uff0c\u6765\u9002\u5e94\u76ee\u6807\u5e02\u573a\u6d88\u8d39\u8005\u7684\u8bed\u8a00\u548c\u6587\u5316\u504f\u597d\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u539f\u4ea7\u4e8e\u7f8e\u56fd\u7684\u4e50\u4e8b 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href=\"https:\/\/phrase.com\/blog\/posts\/global-brand-consistency\/\">\u5168\u7403\u54c1\u724c\u4e00\u81f4\u6027<\/a>\uff0c\u4e50\u4e8b\u5f97\u4ee5\u5728\u5168\u7403\u8303\u56f4\u5185\u9ad8\u6548\u4f20\u64ad\u5176\u4ef7\u503c\u89c2\u548c\u4ea7\u54c1\uff0c\u4ece\u800c\u52a0\u5f3a\u54c1\u724c\u5f71\u54cd\u529b\uff0c\u63d0\u9ad8\u5ba2\u6237\u53c2\u4e0e\u5ea6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u8425\u9500\u672c\u5730\u5316\u6210\u529f\u7684\u5173\u952e\u8981\u7d20\"><span class=\"ez-toc-section\" id=\"%e8%90%a5%e9%94%80%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%90%e5%8a%9f%e7%9a%84%e5%85%b3%e9%94%ae%e8%a6%81%e7%b4%a0\"><\/span>\u8425\u9500\u672c\u5730\u5316\u6210\u529f\u7684\u5173\u952e\u8981\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4e00\u4e2a\u6210\u529f\u7684\u8425\u9500\u672c\u5730\u5316\u8ba1\u5212\u5305\u62ec\u51e0\u4e2a\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u5171\u540c\u4e3a\u4e0d\u540c\u7684\u76ee\u6807\u53d7\u4f17\u521b\u9020\u4e2a\u6027\u5316\u548c\u4e92\u52a8\u6027\u5f3a\u7684\u4f53\u9a8c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u7f51\u7ad9\u672c\u5730\u5316\u548c\u672c\u5730\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\"><span class=\"ez-toc-section\" id=\"%e7%bd%91%e7%ab%99%e6%9c%ac%e5%9c%b0%e5%8c%96%e5%92%8c%e6%9c%ac%e5%9c%b0%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e4%bc%98%e5%8c%96%e6%8f%90%e9%ab%98%e5%93%81%e7%89%8c%e7%9f%a5%e5%90%8d%e5%ba%a6\"><\/span>\u7f51\u7ad9\u672c\u5730\u5316\u548c\u672c\u5730\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/phrase.com\/blog\/posts\/global-website\/\">\u591a\u8bed\u8a00\u7f51\u7ad9<\/a>\u901a\u5e38\u662f\u54c1\u724c\u4e0e\u76ee\u6807\u53d7\u4f17\u4e4b\u95f4\u7684\u7b2c\u4e00\u4e2a\u4e92\u52a8\u70b9\u3002\u56e0\u6b64\uff0c\u60a8\u5fc5\u987b\u786e\u4fdd\u7f51\u7ad9\u5185\u5bb9\u7ffb\u8bd1\u51c6\u786e\u65e0\u8bef\uff0c\u5411\u6bcf\u4e00\u4f4d\u8bbf\u95ee\u8005\u4ecb\u7ecd\u54c1\u724c\u7684\u4e3b\u5f20\u548c\u60a8\u7684\u4ea7\u54c1\u80fd\u591f\u5982\u4f55\u8ba9\u4ed6\u4eec\u7684\u751f\u6d3b\u66f4\u7f8e\u597d\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u8bed\u8a00\u7ffb\u8bd1\uff0c\u4f01\u4e1a\u8fd8\u5e94\u8003\u8651\u8c03\u6574\u7f51\u7ad9\u7684\u98ce\u683c\u548c\u57fa\u8c03\uff0c\u6765\u5e94\u5bf9\u76ee\u6807\u5e02\u573a\u7684\u6587\u5316\u5dee\u5f02\u3002\u60a8\u53ef\u4ee5\u8c03\u7814\u7528\u6237\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u641c\u7d22\u884c\u4e3a\uff0c\u672c\u5730\u5316<a href=\"https:\/\/phrase.com\/blog\/posts\/master-localized-seo\/\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/a>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u8c03\u6574\u4fc3\u9500\u90ae\u4ef6\u63d0\u9ad8\u8f6c\u5316\u7387\"><span class=\"ez-toc-section\" id=\"%e8%b0%83%e6%95%b4%e4%bf%83%e9%94%80%e9%82%ae%e4%bb%b6%e6%8f%90%e9%ab%98%e8%bd%ac%e5%8c%96%e7%8e%87\"><\/span>\u8c03\u6574\u4fc3\u9500\u90ae\u4ef6\u63d0\u9ad8\u8f6c\u5316\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u90ae\u4ef6\u8425\u9500\u662f\u4e0e\u76ee\u6807\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb\u7684\u4e00\u5927\u5229\u5668\u3002\u4e0d\u8fc7\uff0c\u8981\u60f3\u53d6\u5f97\u6210\u6548\uff0c\u60a8\u7684\u90ae\u4ef6\u4fe1\u606f\u5fc5\u987b\u4ece\u4e00\u5f00\u59cb\u5c31\u4e0e\u76ee\u6807\u5e02\u573a\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\u3002\u8fd9\u5305\u62ec\u8c03\u6574\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\uff0c\u6765\u53cd\u6620\u76ee\u6807\u5e02\u573a\u7684\u6587\u5316\u548c\u4ef7\u503c\u89c2\u3002<\/p>\n\n\n\n<p>\u4e2a\u6027\u5316\u662f\u90ae\u4ef6\u8425\u9500\u6210\u529f\u7684\u5173\u952e\u3002\u76f4\u547c\u6f5c\u5728\u5ba2\u6237\u7684\u540d\u5b57\u3001\u5e76\u53d1\u9001\u8ba9\u4ed6\u4eec\u611f\u5174\u8da3\u7684\u5185\u5bb9\uff0c\u5c31\u80fd\u521b\u9020\u51fa\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\uff0c\u4ece\u800c\u5efa\u7acb\u8d77\u4fe1\u4efb\u548c\u878d\u6d3d\u7684\u5173\u7cfb\u3002\u5ba2\u6237\u66f4\u6709\u53ef\u80fd\u79ef\u6781\u56de\u5e94\u4e0e\u5176\u559c\u597d\u548c\u9700\u6c42\u76f8\u5173\u7684\u90ae\u4ef6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u4e3a\u672c\u5730\u76f8\u5173\u53d9\u4e8b\u64b0\u5199\u535a\u6587\"><span class=\"ez-toc-section\" id=\"%e4%b8%ba%e6%9c%ac%e5%9c%b0%e7%9b%b8%e5%85%b3%e5%8f%99%e4%ba%8b%e6%92%b0%e5%86%99%e5%8d%9a%e6%96%87\"><\/span>\u4e3a\u672c\u5730\u76f8\u5173\u53d9\u4e8b\u64b0\u5199\u535a\u6587<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u535a\u5ba2\u662f\u4e3a\u76ee\u6807\u53d7\u4f17\u63d0\u4f9b\u4ef7\u503c\u3001\u5c55\u793a\u60a8\u7684\u4e13\u4e1a\u6c34\u5e73\uff0c\u8fdb\u800c\u5efa\u7acb\u4fe1\u4efb\u548c\u521b\u9020\u53c2\u4e0e\u5ea6\u7684\u7edd\u4f73\u673a\u4f1a\u3002\u8981\u5145\u5206\u5229\u7528<a href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/\">\u591a\u8bed\u8a00\u5185\u5bb9\u8425\u9500<\/a>\uff0c\u60a8\u7684\u535a\u5ba2\u5e94\u5206\u4eab\u4e0e\u76ee\u6807\u5e02\u573a\u672c\u5730\u76f8\u5173\u7684\u77e5\u8bc6\u548c\u4e8b\u4f8b\u3002<\/p>\n\n\n\n<p>\u6362\u53e5\u8bdd\u8bf4\uff0c\u7d27\u8d34\u76ee\u6807\u5e02\u573a\u76f8\u5173\u9700\u6c42\u63d0\u4f9b\u4fe1\u606f\u548c\u6d1e\u5bdf\uff0c\u4f1a\u589e\u52a0\u7528\u6237\u53c2\u4e0e\u7684\u51e0\u7387\u3002\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u60a8\u8981\u5bf9\u76ee\u6807\u53d7\u4f17\u7684\u559c\u597d\u6709\u5168\u9762\u7684\u4e86\u89e3\uff0c\u4ece\u5185\u5bb9\u683c\u5f0f\u5230\u6587\u7ae0\u7684\u8c03\u6027\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u672c\u5730\u5316\u5e7f\u544a\u6587\u6848-\u8fbe\u5230\u8425\u9500\u6548\u679c\u6700\u5927\u5316\"><span class=\"ez-toc-section\" id=\"%e6%9c%ac%e5%9c%b0%e5%8c%96%e5%b9%bf%e5%91%8a%e6%96%87%e6%a1%88%ef%bc%8c%e8%be%be%e5%88%b0%e8%90%a5%e9%94%80%e6%95%88%e6%9e%9c%e6%9c%80%e5%a4%a7%e5%8c%96\"><\/span>\u672c\u5730\u5316\u5e7f\u544a\u6587\u6848\uff0c\u8fbe\u5230\u8425\u9500\u6548\u679c\u6700\u5927\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u60a8\u7684\u5e7f\u544a\u6587\u6848\u5fc5\u987b\u6709\u6548\u4f20\u8fbe\u60a8\u7684\u4fe1\u606f\uff0c\u5e76\u5f15\u8d77\u6f5c\u5728\u5ba2\u6237\u7684\u5171\u9e23\u3002\u6839\u636e\u5f53\u5730\u5e02\u573a\u53d7\u4f17\u7684\u504f\u597d\u9009\u62e9\u5408\u9002\u7684\u56fe\u7247\u3001\u4f7f\u7528\u5f53\u5730\u7684\u8bed\u8a00\u548c\u6587\u5316\u5143\u7d20\u8c03\u6574\u5e7f\u544a\uff0c\u5f53\u5730\u53d7\u4f17\u5c31\u66f4\u6709\u53ef\u80fd\u5728\u4e2a\u4eba\u5c42\u9762\u4e0e\u60a8\u7684\u54c1\u724c\u5efa\u7acb\u8054\u7cfb\u3002<\/p>\n\n\n\n<p>\u9488\u5bf9\u5f53\u5730\u53d7\u4f17\u7684\u9700\u6c42\u5bf9\u5e7f\u544a\u6587\u6848\u8fdb\u884c\u5fae\u8c03\uff0c\u5c31\u53ef\u4ee5\u521b\u9020\u51fa\u5f3a\u6709\u529b\u7684\u8425\u9500\u4fe1\u606f\u3002\u4e0e\u6bcd\u8bed\u4e3a\u82f1\u8bed\u7684\u6587\u6848\u64b0\u7a3f\u4eba\u6216\u6709<a href=\"https:\/\/phrase.com\/zh\/blog\/posts\/transcreation-marketing-across-cultures\/\">\u521b\u8bd1<\/a>\u7ecf\u9a8c\u7684\u8bed\u8a00\u4e13\u5bb6\u5408\u4f5c\u53ef\u4ee5\u5e2e\u52a9\u60a8\u7528\u6700\u5730\u9053\u7684\u8bed\u8a00\u4f20\u9012\u54c1\u724c\u7684\u7cbe\u9ad3\uff0c\u5e76\u4ee5\u6700\u6709\u6548\u7684\u65b9\u5f0f\u4f20\u8fbe\u60a8\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<div class=\"wp-block-group acf-blog-cta has-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-791x1024.png\" alt=\"\u5e02\u573a\u672c\u5730\u5316\u7535\u5b50\u4e66\u5c01\u9762 | Phrase\" class=\"wp-image-43957\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-791x1024.png 791w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-232x300.png 232w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-768x994.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-1187x1536.png 1187w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-1583x2048.png 1583w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover.png 1700w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"subhead has-blue-color has-text-color has-link-color wp-elements-e4a9e3737ce7d768d7e428df329408dc\" style=\"text-transform:uppercase\">\u7acb\u5373\u4e0b\u8f7d<\/p>\n\n\n\n<p class=\"has-larger-font-size\"><strong>\u8ba9\u5168\u7403\u8425\u9500\u7b56\u7565\u5728\u672c\u5730\u5e02\u573a\u5de5\u4f5c<\/strong><\/p>\n\n\n\n<p>\u5229\u7528\u672c\u5730\u5316\u7684\u529b\u91cf\u4e0e\u5168\u7403\u53d7\u4f17\u5efa\u7acb\u6709\u6548\u8054\u7cfb\uff0c\u5e76\u63a2\u7d22\u6700\u4f73\u5b9e\u8df5\uff0c\u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a\u5168\u7403\u8425\u9500\u6d3b\u52a8\u53d6\u5f97\u6210\u529f\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-grey-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/resources\/marketing-localization\/\">\u4e0b\u8f7d\u6307\u5357<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u8f7d\u5165\u53f2\u518c\u7684\u8425\u9500\u672c\u5730\u5316\u6848\u4f8b-\u6b63\u9762\u4f8b\u5b50\u548c\u53cd\u9762\u6559\u6750\"><span class=\"ez-toc-section\" id=\"%e8%bd%bd%e5%85%a5%e5%8f%b2%e5%86%8c%e7%9a%84%e8%90%a5%e9%94%80%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%a1%88%e4%be%8b%ef%bc%88%e6%ad%a3%e9%9d%a2%e4%be%8b%e5%ad%90%e5%92%8c%e5%8f%8d%e9%9d%a2%e6%95%99%e6%9d%90%ef%bc%89\"><\/span>\u8f7d\u5165\u53f2\u518c\u7684\u8425\u9500\u672c\u5730\u5316\u6848\u4f8b\uff08\u6b63\u9762\u4f8b\u5b50\u548c\u53cd\u9762\u6559\u6750\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u7eb5\u89c2\u5168\u7403\u8425\u9500\u6848\u4f8b\u65f6\uff0c\u6210\u529f\u7684\u3001\u5177\u6709\u672c\u5730\u5316\u610f\u8bc6\u7684\u8425\u9500\u6d3b\u52a8\u548c\u5931\u8d25\u7684\u8425\u9500\u6d3b\u52a8\u90fd\u540c\u6837\u6709\u4ef7\u503c\u3002\u8fd9\u53ef\u4ee5\u8ba9\u60a8\u83b7\u5f97\u5b9d\u8d35\u7684\u6d1e\u6089\uff0c\u5e76\u4ece\u4ed6\u4eba\u6210\u529f\u548c\u5931\u8d25\u7684\u6545\u4e8b\u4e2d\u5438\u53d6\u7ecf\u9a8c\u6559\u8bad\u3002\u8ba9\u6211\u4eec\u4e00\u8d77\u6765\u770b\u51e0\u4e2a\u4f8b\u5b50\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u6b63\u9762\u793a\u8303-\u6885\u8d5b\u5fb7\u65af-\u5954\u9a70\"><span class=\"ez-toc-section\" id=\"%e6%ad%a3%e9%9d%a2%e7%a4%ba%e8%8c%83%ef%bc%9a%e6%a2%85%e8%b5%9b%e5%be%b7%e6%96%af-%e5%a5%94%e9%a9%b0\"><\/span>\u6b63\u9762\u793a\u8303\uff1a\u6885\u8d5b\u5fb7\u65af-\u5954\u9a70<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6885\u8d5b\u5fb7\u65af-\u5954\u9a70\u7684\u524d\u8eab\u662f<a href=\"https:\/\/www.daimler.com\/company\/tradition\/mercedes-benz\/daimler-to-mercedes.html\">\u6234\u59c6\u52d2\u6c7d\u8f66\u516c\u53f8 (Daimler-Motoren-Gesellschaft\uff0cDMG)\u3002<\/a>1926 \u5e74\uff0c\u6208\u7279\u5229\u5e03\u00b7\u6234\u59c6\u52d2 (Gottlieb Daimler) \u548c\u5361\u5c14\u00b7\u672c\u8328\uff08Karl Benz\uff0c\u6765\u81ea\u5954\u9a70\u516c\u53f8\uff09\u7b7e\u7f72\u534f\u8bae\uff0c\u81ea\u6b64\u4e16\u754c\u4e0a\u5386\u53f2\u6700\u60a0\u4e45\u7684\u4e24\u5bb6\u6c7d\u8f66\u5236\u9020\u5546\u5408\u5e76\uff0c\u6234\u59c6\u52d2\u6c7d\u8f66\u516c\u53f8\u4e5f\u7531\u6b64\u66f4\u540d\u4e3a\u6234\u59c6\u52d2-\u5954\u9a70 (Daimler-Benz)\u3002<\/p>\n\n\n\n<p>\u6234\u59c6\u52d2\u548c\u672c\u8328\u4ece 19 \u4e16\u7eaa 80 \u5e74\u4ee3\u8d77\u5c31\u5f00\u59cb\u8bbe\u8ba1\u548c\u9500\u552e\u6c7d\u8f66\u3002\u57c3\u7c73\u5c14\u00b7\u8036\u5229\u5185\u514b (Emil Jellinek) \u662f\u4e00\u540d\u4f01\u4e1a\u5bb6\u548c\u8d5b\u8f66\u7231\u597d\u8005\uff0c\u4e5f\u662f\u6234\u59c6\u52d2-\u5954\u9a70\u6c7d\u8f66\u7684\u6700\u5927\u7ecf\u9500\u5546\u3002<\/p>\n\n\n\n<p>\u6208\u7279\u5229\u5e03\u00b7\u6234\u59c6\u52d2\u53bb\u4e16\u540e\uff0c\u8036\u5229\u5185\u514b\u53c8\u4e8e 1900 \u5e74\u5e2e\u52a9\u63a8\u51fa\u4e86\u6885\u8d5b\u5fb7\u65af 35 HP \u6c7d\u8f66\uff0c\u4ee5\u4ed6\u7684\u5973\u513f\u6885\u8d5b\u5fb7\u65af\u00b7\u8036\u5229\u5185\u514b\u7684\u540d\u5b57\u547d\u540d\u3002\u516c\u53f8\u968f\u540e\u5728 1925 \u5e74\u6ce8\u518c\u4e86<a href=\"https:\/\/www.daimler.com\/company\/tradition\/mercedes-benz\/birth.html\">\u201c\u6885\u8d5b\u5fb7\u65af-\u5954\u9a70\u201d\u4f5c\u4e3a\u5546\u6807<\/a>\u3002\u5728 2022 \u5e74\u4e4b\u524d\uff0c\u516c\u53f8\u4ecd\u4ee5\u6234\u59c6\u52d2-\u5954\u9a70\u7684\u540d\u5b57\u8fd0\u8425\u3002<a href=\"https:\/\/group.mercedes-benz.com\/company\/news\/daimler-becomes-mercedes-benz-group.html\">\u76f4\u5230 2022 \u5e74<\/a>\uff0c\u6885\u8d5b\u5fb7\u65af-\u5954\u9a70\u7684\u6c7d\u8f66\u7cfb\u5217\u5f00\u59cb\u4f7f\u7528\u6885\u8d5b\u5fb7\u65af-\u5954\u9a70\u7684\u540d\u79f0\u3002\u56e0\u4e3a\u8036\u5229\u5185\u514b\u8ba4\u4e3a\uff0c\u201c\u6234\u59c6\u52d2\u201d\u81ea\u5e26\u7684\u5fb7\u8bed\u98ce\u60c5\u5e76\u4e0d\u4f1a\u53d7\u6d77\u5916\u5e02\u573a\u7684\u6b22\u8fce\uff0c\u8fd1\u4e00\u4e2a\u4e16\u7eaa\u540e\u4ecd\u662f\u672c\u5730\u5316\u4e00\u4e2a\u5f3a\u6709\u529b\u7684\u8303\u4f8b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-58344\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/07\/mercedes-benz-ss-tourenwagen.jpg\" alt=\"\u6885\u8d5b\u5fb7\u65af-\u5954\u9a70\u8f7f\u8f66 | Phrase\" width=\"1058\" height=\"595\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/07\/mercedes-benz-ss-tourenwagen.jpg 1058w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/07\/mercedes-benz-ss-tourenwagen-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/07\/mercedes-benz-ss-tourenwagen-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/07\/mercedes-benz-ss-tourenwagen-768x432.jpg 768w\" sizes=\"auto, (max-width: 1058px) 100vw, 1058px\" \/><\/h2>\n\n\n\n<p>Image \u00a9 <a href=\"https:\/\/group.mercedes-benz.com\/company\/tradition\/company-history\/1920-1933.html\">Mercedes-Benz Group AG<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u53cd\u9762\u6559\u6750-\u5b9d\u9a6c\"><span class=\"ez-toc-section\" id=\"%e5%8f%8d%e9%9d%a2%e6%95%99%e6%9d%90%ef%bc%9a%e5%ae%9d%e9%a9%ac\"><\/span>\u53cd\u9762\u6559\u6750\uff1a\u5b9d\u9a6c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2016 \u5e74\uff0c\u5b9d\u9a6c\u516c\u53f8\u4e0d\u5f97\u4e0d\u5728\u963f\u62c9\u4f2f\u8054\u5408\u914b\u957f\u56fd\u64a4\u56de\u4e00\u9879<a href=\"https:\/\/phrase.com\/blog\/posts\/automotive-international-marketing-campaigns\/\">\u8de8\u56fd\u6c7d\u8f66\u8425\u9500\u6d3b\u52a8<\/a>\uff0c\u539f\u56e0\u662f\u5f53\u5730\u4eba\u4e0d\u6ee1\u5e7f\u544a\u4e2d\u4f7f\u7528\u4e86\u963f\u8054\u914b\u56fd\u6b4c\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/alyammahi1976\/status\/737701535174524928?s=20\">\u5e7f\u544a<\/a>\u5f00\u5934\u662f\u4e00\u652f\u5f53\u5730\u8db3\u7403\u961f\u7684\u7403\u5458\u5728\u6f14\u5531\u963f\u8054\u914b\u56fd\u6b4c\uff0c\u8fd8\u6ca1\u5531\u5b8c\u5c31\u505c\u4e86\u4e0b\u6765\uff0c\u51b2\u51fa\u4f53\u80b2\u573a\uff0c\u5954\u5411\u4e86\u4e00\u6e9c\u5b9d\u9a6c\u8f66\u3002<\/p>\n\n\n\n<p>\u8fd9\u5219\u5e7f\u544a\u5f15\u53d1\u4e86\u5f53\u5730\u6c11\u4f17\u6781\u5927\u7684\u4e0d\u6ee1\uff0c\u79f0\u5e7f\u544a\u6697\u793a\u8f66\u6bd4\u56fd\u6b4c\u66f4\u91cd\u8981\uff0c\u662f\u5bf9\u56fd\u6b4c\u7684\u4e0d\u5c0a\u91cd\u3002<\/p>\n\n\n\n<p>\u63a8\u7279\u4e0a\uff0c\u201c\u505c\u6b62\u64ad\u653e\u5b9d\u9a6c\u5e7f\u544a\u201d (suspend BMW ads) \u7684\u6807\u7b7e\u51b2\u4e0a\u4e86\u70ed\u641c\uff0c\u5bfc\u81f4\u5b9d\u9a6c\u516c\u53f8\u505c\u6b62\u5728\u5f53\u5730\u64ad\u653e\u8fd9\u5219\u5e7f\u544a\uff0c\u7d27\u6025\u66f4\u6362\u914d\u4e50\u3002<\/p>\n\n\n\n<p>\u0627\u0644\u0646\u0634\u064a\u062f \u0627\u0644\u0648\u0637\u0646\u064a \u0623\u0633\u0645\u0649 \u0645\u0646 \u0623\u0646 \u064a\u064f\u0633\u0627\u0621 \u0644\u0647 .. \u0627\u0644\u0625\u0633\u0627\u0621\u0647 \u062a\u0644\u062d\u0642 \u0635\u0627\u062d\u0628 \u0641\u0643\u0631\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0645\u0646 \u0648\u0627\u0641\u0642 \u0639\u0644\u064a\u0647 \u0648\u0627\u0631\u062a\u0636\u0649 \u062a\u0646\u0641\u064a\u0630\u0647<\/p>\n\n\n\n<p>\u2014 \u0623\u0633\u0627\u0645\u0629 \u0627\u0644\u0623\u0645\u064a\u0631\u064a\ud83c\udde6\ud83c\uddea (@OsAmiri) <a href=\"https:\/\/twitter.com\/OsAmiri\/status\/737655142288347136?ref_src=twsrc%5Etfw\">2016 \u5e74 5 \u6708 31 \u65e5<\/a><\/p>\n\n\n\n<p>\u201c\u56fd\u6b4c\u6bd4\u90a3\u4e9b\u4e0d\u5c0a\u91cd\u56fd\u6b4c\u7684\u4eba\u66f4\u91cd\u8981\u3002\u771f\u6b63\u4e0d\u5c0a\u91cd\u81ea\u5df1\u7684\u662f\u90a3\u4e9b\u6784\u601d\u3001\u6279\u51c6\u5e76\u6267\u884c\u8fd9\u4e00\u5e7f\u544a\u6982\u5ff5\u7684\u4eba\u3002\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u6b63\u9762\u793a\u8303-\u53ef\u53e3\u53ef\u4e50\"><span class=\"ez-toc-section\" id=\"%e6%ad%a3%e9%9d%a2%e7%a4%ba%e8%8c%83%ef%bc%9a%e5%8f%af%e5%8f%a3%e5%8f%af%e4%b9%90\"><\/span>\u6b63\u9762\u793a\u8303\uff1a\u53ef\u53e3\u53ef\u4e50<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u53ef\u53e3\u53ef\u4e50 2011 \u5e74 \u201c\u5206\u4eab\u4e00\u676f\u53ef\u4e50\u201d\u6d3b\u52a8\u53ef\u4ee5\u8bf4\u662f\u8de8\u56fd\u8425\u9500\u6848\u4f8b\u4e2d\u6700\u4e3a\u6210\u529f\u7684\u4e00\u4e2a\u3002<\/p>\n\n\n\n<p>\u5728\u53ef\u4e50\u74f6\u548c\u7f50\u8eab\u4e0a\u5370\u4eba\u540d\u7684\u521b\u610f\u770b\u4f3c\u7b80\u5355\uff0c\u5b9e\u5219\u6781\u5177\u98a0\u8986\u521b\u65b0\u6027\u3002\u8fd9\u4e00\u521b\u610f\u59cb\u4e8e\u7f8e\u56fd\uff0c\u662f\u4e00\u4e2a\u4e3b\u6253\u611f\u60c5\u724c\u7684\u5ba3\u4f20\u6d3b\u52a8\uff0c\u901a\u8fc7\u6d88\u8d39\u8005\u7684\u540d\u5b57\u62c9\u8fd1\u4e0e\u6d88\u8d39\u8005\u7684\u8ddd\u79bb\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e00\u5957\u611f\u60c5\u724c\u5e2e\u52a9\u53ef\u53e3\u53ef\u4e50\u5728\u5168\u7403\u6d88\u8d39\u8005\u4e2d\u5efa\u7acb\u4e86\u5de8\u5927\u7684\u77e5\u540d\u5ea6\u548c\u53c2\u4e0e\u5ea6\uff0c\u540c\u65f6\u4e5f\u4f7f\u9500\u552e\u989d\u6fc0\u589e\u3002\u90a3\u5e74\u590f\u5929\uff0c\u53ef\u53e3\u53ef\u4e50\u5728\u4e00\u4e2a\u62e5\u6709 2300 \u4e07\u4eba\u53e3\u7684\u56fd\u5bb6\u552e\u51fa\u4e86\u8d85\u8fc7 2.5 \u4ebf\u74f6\u53ef\u4e50\u3002<\/p>\n\n\n\n<p>\u5f53\u53ef\u53e3\u53ef\u4e50<a href=\"https:\/\/youtu.be\/0wnJpTpbJPE\">\u5c06\u8fd9\u4e00\u6d3b\u52a8\u63a8\u5e7f\u5230\u5168\u7403<\/a> 70 \u591a\u4e2a\u56fd\u5bb6\u65f6\uff0c\u6bcf\u4e2a\u76ee\u6807\u5e02\u573a\u7684\u8425\u9500\u56e2\u961f\u90fd\u53ef\u4ee5\u5728\u4fdd\u7559\u4e2a\u6027\u5316\u53ef\u53e3\u53ef\u4e50\u74f6\u8fd9\u4e00\u6838\u5fc3\u7406\u5ff5\u7684\u57fa\u7840\u4e0a\uff0c\u5bf9\u8fd9\u4e00\u7406\u5ff5\u8fdb\u884c\u521b\u65b0\u3002\u56e2\u961f\u7684\u6311\u6218\u662f\u5c06\u53ef\u53e3\u74f6\u8eab\u4e0a\u7684\u4eba\u540d\u672c\u5730\u5316\uff0c\u5524\u8d77\u6d77\u5916\u6d88\u8d39\u8005\u540c\u6837\u7684\u5171\u9e23\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u672c\u5730\u5316\u7248\u672c\u4e0d\u4ec5\u63d0\u9ad8\u4e86\u76ee\u6807\u5e02\u573a\u76f8\u5173\u6027\uff0c\u8fd8\u4e3a\u52a0\u6df1\u4e0e\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u63d0\u4f9b\u4e86\u673a\u4f1a\u3002\u4ece\u5927\u57ce\u5e02\u5230\u5c0f\u57ce\u9547\uff0c\u201c\u5206\u4eab\u4e00\u676f\u53ef\u4e50\u201d\u6d3b\u52a8\u5728\u63a8\u51fa\u7684\u6240\u6709\u5e02\u573a\u90fd\u53d6\u5f97\u4e86\u5de8\u5927\u6210\u529f\uff0c\u540c\u65f6\u8fd8\u4fdd\u7559\u4e86\u5730\u65b9\u7279\u8272\u548c\u6838\u5fc3\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u6ca1\u6709\u9002\u5f53\u7684\u672c\u5730\u5316\u6218\u7565\u6765\u652f\u6301\u5982\u6b64\u5927\u89c4\u6a21\u7684\u8de8\u56fd\u8425\u9500\u6d3b\u52a8\uff0c\u53ef\u53e3\u53ef\u4e50\u53ef\u80fd\u4f1a\u5728\u4e00\u6b21\u5931\u8d25\u7684\u8425\u9500\u6d3b\u52a8\u4e2d\u6d6a\u8d39\u6570\u767e\u4e07\u7f8e\u5143\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u53cd\u9762\u6559\u6750-\u675c\u5609\u73ed\u7eb3\"><span class=\"ez-toc-section\" id=\"%e5%8f%8d%e9%9d%a2%e6%95%99%e6%9d%90%ef%bc%9a%e6%9d%9c%e5%98%89%e7%8f%ad%e7%ba%b3\"><\/span>\u53cd\u9762\u6559\u6750\uff1a\u675c\u5609\u73ed\u7eb3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2018 \u5e74\uff0c\u675c\u5609\u73ed\u7eb3\u5728\u4e2d\u56fd\u53d1\u5e03\u4e86\u4e00\u7cfb\u5217\u5e26\u6709\u4e2d\u56fd\u4eba\u523b\u677f\u5370\u8c61\u7684\u77ed\u7247\u5e7f\u544a\uff0c\u5f15\u8d77\u4e86<a href=\"https:\/\/www.npr.org\/sections\/goatsandsoda\/2018\/12\/01\/671891818\/dolce-gabbana-ad-with-chopsticks-provokes-public-outrage-in-china?t=1629035130434\">\u5de8\u5927\u53cd\u5f39<\/a>\u3002<\/p>\n\n\n\n<div class=\"iframe\"><iframe loading=\"lazy\" title=\"\ud83d\udca3\ud83d\udca3Full Commercial | Dolce and Gabbana China | Full Ads\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TBFC5isQuYA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=TBFC5isQuYA\">\u53d7\u5230\u4e89\u8bae\u7684\u5e7f\u544a<\/a>\u4e2d\uff0c\u4e00\u4f4d\u4e2d\u56fd\u6a21\u7279\u8eab\u7740\u675c\u5609\u73ed\u7eb3\u7684\u5962\u534e\u793c\u670d\uff0c\u7528\u7b77\u5b50\u5403\u62ab\u8428\uff0c\u800c\u7537\u58f0\u65c1\u767d\u5219\u5c45\u9ad8\u4e34\u4e0b\u5730\u6307\u5bfc\u5979\u600e\u4e48\u5403\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e00\u7cfb\u5217\u5e7f\u544a\u5f15\u8d77\u4e86\u4e00\u4e9b\u534e\u4eba\u793e\u533a\u6210\u5458\u7684\u6124\u6012\u3002\u4e00\u4f4d\u5fae\u535a\u7528\u6237\u8bc4\u8bba\u9053\uff1a\u201c\u8fd9\u662f\u8d64\u88f8\u88f8\u7684\u79cd\u65cf\u4e3b\u4e49\u3002\u201d\u751a\u81f3\u6709\u4eba\u547c\u5401\u62b5\u5236\u8be5\u54c1\u724c\u3002<\/p>\n\n\n\n<p>\u4e2d\u56fd\u6d88\u8d39\u8005<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/chinese-luxury-consumers-more-global-more-demanding-still-spending\">\u5360\u5168\u7403\u5962\u4f88\u54c1\u5e02\u573a\u7684\u4e09\u5206\u4e4b\u4e00<\/a>\uff0c\u800c\u675c\u5609\u73ed\u7eb3\u7684\u8fd9\u4e00\u7cfb\u5217\u5e7f\u544a\u4f3c\u4e4e\u5b8c\u5168\u6ca1\u6709\u6293\u4f4f\u4e2d\u56fd\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002\u82e5\u675c\u5609\u73ed\u7eb3\u7684\u672c\u5730\u5316\u6218\u7565\u8003\u8651\u5230\u4e86\u6587\u5316\u654f\u611f\u6027\uff0c\u8fd9\u4e00\u9677\u9631\u672c\u6765\u662f\u53ef\u4ee5\u907f\u514d\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u6b63\u9762\u793a\u8303-\u7edd\u5bf9\u4f0f\u7279\u52a0\"><span class=\"ez-toc-section\" id=\"%e6%ad%a3%e9%9d%a2%e7%a4%ba%e8%8c%83%ef%bc%9a%e7%bb%9d%e5%af%b9%e4%bc%8f%e7%89%b9%e5%8a%a0\"><\/span>\u6b63\u9762\u793a\u8303\uff1a\u7edd\u5bf9\u4f0f\u7279\u52a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e0b\u9762\u8ba9\u6211\u4eec\u770b\u770b\u7edd\u5bf9\u4f0f\u7279\u52a0\u7684 <a href=\"https:\/\/www.forbes.com\/sites\/katedingwall\/2020\/02\/14\/absolut-vodka-uses-new-campaign-to-talk-about-consent\/?sh=13c668e622aa\">#SexResponsibly \u6d3b\u52a8<\/a>\u3002\u8de8\u56fd\u54c1\u724c\u7edd\u5bf9\u4f0f\u7279\u52a0\u5728\u7f8e\u56fd\u4ee5\u6587\u5316\u5148\u950b\u7684\u5b9a\u4f4d\u800c\u95fb\u540d\u3002\u6839\u636e<a href=\"https:\/\/www.rainn.org\/statistics\">\u5168\u56fd\u53cd\u5bf9\u5f3a\u5978\u3001\u8650\u5f85\u548c\u4e71\u4f26\u7f51\u7edc (Rape, Abuse and Incest National Network)<\/a> \u7684\u6570\u636e\uff0c\u6bcf 68 \u79d2\u5c31\u6709\u4e00\u540d\u7f8e\u56fd\u4eba\u53d7\u5230\u6027\u4fb5\u72af\uff0c\u800c\u72af\u7f6a\u8005\u5f80\u5f80\u5c06\u9152\u7cbe\u4f5c\u4e3a\u72af\u7f6a\u7684\u5de5\u5177\u548c\u501f\u53e3\u3002\u7edd\u5bf9\u4f0f\u7279\u52a0\u5c31\u6562\u4e8e\u76f4\u9762\u8fd9\u4e00\u4e8b\u5b9e\u3002<\/p>\n\n\n\n<p>2020 \u5e74\u60c5\u4eba\u8282\uff0c\u7edd\u5bf9\u4f0f\u7279\u52a0\u548c\u4fdd\u4e50\u529b\u52a0\u7f8e\u56fd\u5206\u516c\u53f8\u5171\u540c\u53d1\u8d77\u4e86\u201c\u4e0d\u8981\u8d2a\u676f (Drink Responsibly) #SexResponsibly\u201d\u6d3b\u52a8\uff0c\u65e8\u5728\u63a8\u52a8\u4eba\u4eec\u771f\u6b63\u8f6c\u53d8\u89c2\u5ff5\uff0c\u8ba4\u8bc6\u5230\u8282\u5236\u996e\u9152\u4e0e\u81ea\u613f\u6027\u884c\u4e3a\u4e4b\u95f4\u7684\u8054\u7cfb\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full wp-image-58350\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-58350 aligncenter\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/07\/Absolut.gif\" alt=\"\" width=\"960\" height=\"540\" \/><\/figure>\n\n\n\n<p>\u56fe\u7247 \u00a9 Absolut<\/p>\n\n\n\n<p>\u8fd9\u573a\u8fd0\u52a8\u4e4b\u6240\u4ee5\u80fd\u5728\u7f8e\u56fd\u53d6\u5f97\u5982\u6b64\u5927\u7684\u6210\u529f\uff0c\u662f\u56e0\u4e3a\u5b83\u628a\u91cd\u70b9\u653e\u5728\u4e86\u5f53\u5730\u6d88\u8d39\u8005\u5173\u5fc3\u7684\u95ee\u9898\u4e0a\u3002\u5982\u679c\u7edd\u5bf9\u4f0f\u7279\u52a0\u6ca1\u6709\u9002\u65f6\u5730\u5728\u7f8e\u56fd\u672c\u571f\u5316\u8fd9\u4e00\u6d3b\u52a8\uff0c\u5f53\u6709\u5173\u6027\u4fb5\u72af\u7684\u8bdd\u9898\u5360\u636e\u5168\u56fd\u5a92\u4f53\u65f6\uff0c\u5f88\u53ef\u80fd\u5c31\u4e0d\u4f1a\u4e3a\u5176\u54c1\u724c\u5e26\u6765\u5982\u6b64\u9ad8\u7684\u77e5\u540d\u5ea6\uff0c\u4e5f\u5f88\u53ef\u80fd\u65e0\u6cd5\u5728\u5173\u952e\u5e02\u573a\u4ea7\u751f\u5f71\u54cd\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u8425\u9500\u672c\u5730\u5316\u7684\u6311\u6218-\u4e3a\u4ec0\u4e48\u4e00\u4e9b\u8de8\u56fd\u5ba3\u4f20\u6d3b\u52a8\u5728\u5f53\u5730\u5e02\u573a\u6548\u679c\u5e73\u5e73\"><span class=\"ez-toc-section\" id=\"%e8%90%a5%e9%94%80%e6%9c%ac%e5%9c%b0%e5%8c%96%e7%9a%84%e6%8c%91%e6%88%98%ef%bc%9a%e4%b8%ba%e4%bb%80%e4%b9%88%e4%b8%80%e4%ba%9b%e8%b7%a8%e5%9b%bd%e5%ae%a3%e4%bc%a0%e6%b4%bb%e5%8a%a8%e5%9c%a8%e5%bd%93%e5%9c%b0%e5%b8%82%e5%9c%ba%e6%95%88%e6%9e%9c%e5%b9%b3%e5%b9%b3\"><\/span>\u8425\u9500\u672c\u5730\u5316\u7684\u6311\u6218\uff1a\u4e3a\u4ec0\u4e48\u4e00\u4e9b\u8de8\u56fd\u5ba3\u4f20\u6d3b\u52a8\u5728\u5f53\u5730\u5e02\u573a\u6548\u679c\u5e73\u5e73<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4ece\u4e0a\u6587\u8ba8\u8bba\u7684\u8425\u9500\u672c\u5730\u5316\u6848\u4f8b\u4e2d\u53ef\u4ee5\u770b\u51fa\uff0c\u5931\u8d25\u7684\u8de8\u56fd\u8425\u9500\u9879\u76ee\u4e00\u822c\u53ef\u5f52\u56e0\u4e8e\u4ee5\u4e0b\u539f\u56e0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u5bf9\u5f53\u5730\u5e02\u573a\u8c03\u7814\u4e0d\u8db3\u6216\u4e0d\u591f\u91cd\u89c6\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u66f2\u89e3\u8de8\u56fd\u6d3b\u52a8\u4e3b\u65e8\u6216\u54c1\u724c\u6218\u7565\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u6d41\u7a0b\u3001\u8d44\u6e90\u548c\u5de5\u5177\u4e4b\u95f4\u7684\u4e00\u81f4\u6027\u5dee\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u5bf9\u5f53\u5730\u5e02\u573a\u8c03\u7814\u4e0d\u8db3\u6216\u4e0d\u591f\u91cd\u89c6\"><span class=\"ez-toc-section\" id=\"%e5%af%b9%e5%bd%93%e5%9c%b0%e5%b8%82%e5%9c%ba%e8%b0%83%e7%a0%94%e4%b8%8d%e8%b6%b3%e6%88%96%e4%b8%8d%e5%a4%9f%e9%87%8d%e8%a7%86%ef%bc%9b\"><\/span>\u5bf9\u5f53\u5730\u5e02\u573a\u8c03\u7814\u4e0d\u8db3\u6216\u4e0d\u591f\u91cd\u89c6\uff1b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8de8\u56fd\u8425\u9500\u5931\u8d25\u6700\u5e38\u89c1\u7684\u539f\u56e0\u4e4b\u4e00\u662f\uff0c\u8425\u9500\u6d3b\u52a8\u7684\u7b56\u5212\u8005\u5728\u7b56\u5212\u5168\u7403\u8425\u9500\u6d3b\u52a8\u4e4b\u524d\uff0c\u6ca1\u6709\u5b89\u6392\u8db3\u591f\u7684\u65f6\u95f4\u8fdb\u884c\u8be6\u5c3d\u7684<a href=\"https:\/\/phrase.com\/zh\/blog\/posts\/market-research\/\">\u5e02\u573a\u8c03\u7814<\/a>\u3002<\/p>\n\n\n\n<p>\u6d3b\u52a8\u7b56\u5212\u8005\u6709\u65f6\u4f1a\u5ffd\u89c6\u5728\u9879\u76ee\u89c4\u5212\u9636\u6bb5\u6536\u96c6\u6d88\u8d39\u8005\u610f\u89c1\u3002\u800c\u4e14\u5f80\u5f80\u6ca1\u6709\u82b1\u8db3\u591f\u7684\u65f6\u95f4\u6765\u786e\u5b9a\u5982\u4f55\u9488\u5bf9\u6bcf\u4e2a\u6d77\u5916\u5e02\u573a\u672c\u5730\u5316\u81ea\u5df1\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u7531\u4e8e\u7f3a\u4e4f\u5206\u6790\u53ca\u5bf9\u6d88\u8d39\u8005\u5e02\u573a\u7684\u6df1\u5165\u4e86\u89e3\uff0c\u8425\u9500\u4eba\u5458\u65e0\u6cd5\u5145\u5206\u4e86\u89e3\u5f53\u5730\u6d88\u8d39\u8005\u7684\u52a8\u673a\u548c\u9700\u6c42\uff0c\u8fdb\u800c\u5bfc\u81f4\u8de8\u56fd\u8425\u9500\u6d3b\u52a8\u6d41\u4e8e\u5e73\u5eb8\uff0c\u4e0e\u5f53\u5730\u6587\u5316\u8131\u8282\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u66f2\u89e3\u8de8\u56fd\u6d3b\u52a8\u4e3b\u65e8\u6216\u54c1\u724c\u6218\u7565\"><span class=\"ez-toc-section\" id=\"%e6%9b%b2%e8%a7%a3%e8%b7%a8%e5%9b%bd%e6%b4%bb%e5%8a%a8%e4%b8%bb%e6%97%a8%e6%88%96%e5%93%81%e7%89%8c%e6%88%98%e7%95%a5%ef%bc%9b\"><\/span>\u66f2\u89e3\u8de8\u56fd\u6d3b\u52a8\u4e3b\u65e8\u6216\u54c1\u724c\u6218\u7565\uff1b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u4e00\u4e9b\u60c5\u51b5\u4e0b\uff0c\u8de8\u56fd\u8425\u9500\u5de5\u4f5c\u5931\u8d25\u7684\u539f\u56e0\u53ef\u80fd\u662f\u5f53\u5730\u56e2\u961f\u5bf9\u8425\u9500\u6d3b\u52a8\u7684\u76ee\u6807\u548c\u5168\u7403\u54c1\u724c\u6218\u7565\u7f3a\u4e4f\u4e86\u89e3\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u5168\u7403\u54c1\u724c\u6218\u7565\u5f3a\u8c03\u7684\u662f\u4ea7\u54c1\u7684\u6613\u7528\u6027\uff0c\u4f46\u5f53\u5730\u8425\u9500\u56e2\u961f\u5374\u8ba4\u4e3a\u5f53\u5730\u5e02\u573a\u7684\u6d88\u8d39\u8005\u4f18\u5148\u8003\u8651\u7684\u662f\u7ecf\u6d4e\u5b9e\u60e0\uff0c\u90a3\u4e48\u8fd9\u4e24\u79cd\u89c2\u70b9\u7684\u4e0d\u4e00\u81f4\u5c31\u4f1a\u5c06\u8425\u9500\u6d3b\u52a8\u5f15\u5165\u6b67\u9014\uff0c\u8fbe\u4e0d\u5230\u9884\u671f\u6548\u679c\u3002<\/p>\n\n\n\n<p>\u4e3a\u907f\u514d\u51fa\u73b0\u8fd9\u79cd\u60c5\u51b5\uff0c\u8425\u9500\u4eba\u5458\u5fc5\u987b\u786e\u4fdd\u5728\u5404\u4e2a\u5c42\u9762\u8fdb\u884c\u6e05\u6670\u7684\u54c1\u724c\u6218\u7565\u6c9f\u901a\u3002\u5373\u4f7f\u8425\u9500\u4eba\u5458\u8fdb\u884c\u4e86\u5145\u5206\u7684\u8c03\u7814\uff0c\u7cbe\u5fc3\u6253\u9020\u4e86\u672c\u571f\u5316\u4fe1\u606f\uff0c\u5e76\u5236\u5b9a\u4e86\u6267\u884c\u8ba1\u5212\uff0c\u4f46\u5c31\u5dee\u4e86\u5c06\u6218\u7565\u6709\u6548\u5730\u4f20\u8fbe\u7ed9\u5f53\u5730\u56e2\u961f\u8fd9\u4e00\u5173\u952e\u6b65\u9aa4\uff0c\u8425\u9500\u6d3b\u52a8\u8fd8\u662f\u6709\u53ef\u80fd\u529f\u4e8f\u4e00\u7bd1\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u6d41\u7a0b-\u8d44\u6e90\u548c\u5de5\u5177\u4e4b\u95f4\u7684\u4e00\u81f4\u6027\u5dee\"><span class=\"ez-toc-section\" id=\"%e6%b5%81%e7%a8%8b%e3%80%81%e8%b5%84%e6%ba%90%e5%92%8c%e5%b7%a5%e5%85%b7%e4%b9%8b%e9%97%b4%e7%9a%84%e4%b8%80%e8%87%b4%e6%80%a7%e5%b7%ae%e3%80%82\"><\/span>\u6d41\u7a0b\u3001\u8d44\u6e90\u548c\u5de5\u5177\u4e4b\u95f4\u7684\u4e00\u81f4\u6027\u5dee\u3002<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5bf9\u4e8e\u6240\u6709\u8de8\u56fd\u4f01\u4e1a\u6765\u8bf4\uff0c\u5f00\u5c55\u8de8\u56fd\u8425\u9500\u6d3b\u52a8\u90fd\u662f\u4e00\u9879\u590d\u6742\u7684\u4efb\u52a1\uff0c\u56e0\u6b64\u8425\u9500\u56e2\u961f\u9700\u8981\u4f7f\u7528\u6b63\u786e\u7684\u6d41\u7a0b\u548c\u6280\u672f\uff0c\u624d\u80fd\u83b7\u5f97\u6700\u4f73\u6548\u679c\u3002\u5426\u5219\uff0c\u51fa\u9519\u7684\u98ce\u9669\u5c31\u4f1a\u589e\u52a0\uff0c\u540e\u7eed\u5f25\u8865\u4e0d\u4f46\u6548\u7387\u4e0d\u9ad8\uff0c\u6210\u672c\u8fd8\u9ad8\u6602\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u4f7f\u7528\u7535\u5b50\u8868\u683c\u624b\u52a8\u7ffb\u8bd1\u8425\u9500\u5185\u5bb9\u4e0d\u4ec5\u901f\u5ea6\u6162\u3001\u8d28\u91cf\u5dee\uff0c\u540e\u7eed\u4fee\u6539\u7684\u65f6\u95f4\u548c\u91d1\u94b1\u6210\u672c\u4e5f\u5f88\u9ad8\u3002\u5229\u7528\u5148\u8fdb\u7684\u672c\u5730\u5316\u6280\u672f\u5c06\u7e41\u7410\u548c\u91cd\u590d\u5ea6\u9ad8\u7684\u7ffb\u8bd1\u4efb\u52a1\u81ea\u52a8\u5316\uff0c\u60a8\u53ef\u7b80\u5316\u6d41\u7a0b\uff0c\u63d0\u9ad8\u6548\u7387\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u8425\u9500\u672c\u5730\u5316\u7684\u4e94\u5927\u6700\u4f73\u5b9e\u8df5\"><span class=\"ez-toc-section\" id=\"%e8%90%a5%e9%94%80%e6%9c%ac%e5%9c%b0%e5%8c%96%e7%9a%84%e4%ba%94%e5%a4%a7%e6%9c%80%e4%bd%b3%e5%ae%9e%e8%b7%b5\"><\/span>\u8425\u9500\u672c\u5730\u5316\u7684\u4e94\u5927\u6700\u4f73\u5b9e\u8df5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u77e5\u9053\u5982\u4f55\u4e86\u89e3\u548c\u5e94\u5bf9\u8425\u9500\u672c\u5730\u5316\u7684\u6311\u6218\u540e\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u786e\u4fdd\u81ea\u5df1\u7b56\u5212\u7684\u8425\u9500\u6d3b\u52a8\u771f\u6b63\u4e0e\u5168\u7403\u5ba2\u6237\u4ea7\u751f\u5171\u9e23\u3002\u4ee5\u4e0b\u6b65\u9aa4\u53ef\u4f5c\u4e3a\u6210\u529f\u8fdb\u884c\u8425\u9500\u672c\u5730\u5316\u7684\u6307\u5357\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u7ec4\u5efa\u8de8\u804c\u80fd\u8425\u9500\u672c\u5730\u5316\u56e2\u961f\"><span class=\"ez-toc-section\" id=\"%e7%bb%84%e5%bb%ba%e8%b7%a8%e8%81%8c%e8%83%bd%e8%90%a5%e9%94%80%e6%9c%ac%e5%9c%b0%e5%8c%96%e5%9b%a2%e9%98%9f\"><\/span>\u7ec4\u5efa\u8de8\u804c\u80fd\u8425\u9500\u672c\u5730\u5316\u56e2\u961f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5f00\u59cb\u4e4b\u524d\uff0c\u9996\u5148\u9700\u8981\u8003\u8651\u8425\u9500\u672c\u5730\u5316\u8fd9\u6837\u590d\u6742\u7684\u6d41\u7a0b\u90fd\u6d89\u53ca\u4e86\u54ea\u4e9b\u5229\u76ca\u76f8\u5173\u65b9\u3002\u6211\u4eec\u5efa\u8bae\u7531\u4e00\u4e2a\u56e2\u961f\u8d1f\u8d23\u7ba1\u7406\u5168\u7403\u672c\u5730\u5316\u6d41\u7a0b\u3002\u4ece\u89c4\u5212\u3001\u6267\u884c\u5230\u6d3b\u52a8\u540e\u8bc4\u4f30\uff0c\u8fd9\u4e00\u5957\u673a\u5236\u80fd\u5bf9<a href=\"https:\/\/phrase.com\/blog\/posts\/ultimate-guide-to-stakeholder-management-for-product-managers\/\">\u5229\u76ca\u76f8\u5173\u65b9\u8fdb\u884c\u7edf\u4e00\u7ba1\u7406<\/a>\u3002<\/p>\n\n\n\n<p>\u8de8\u56fd\u8425\u9500\u4eba\u5458\u9762\u4e34\u7684\u6311\u6218\u5728\u4e8e\uff0c\u5982\u4f55\u5728\u603b\u90e8\u7684\u96c6\u4e2d\u63a7\u5236\u548c\u5f53\u5730\u56e2\u961f\u53d6\u5f97\u7684\u6388\u6743\u4e4b\u95f4\u53d6\u5f97\u9002\u5f53\u7684\u5e73\u8861\u3002\u5f53\u5730\u56e2\u961f\u53ef\u80fd\u62e5\u6709\u5c06\u8de8\u56fd\u8425\u9500\u7b56\u5212\u672c\u5730\u5316\u7684\u6280\u80fd\uff0c\u4f46\u4e5f\u53ef\u80fd\u5bf9\u603b\u90e8\u7684\u5168\u5c40\u89c4\u5212\u7f3a\u4e4f\u5168\u9762\u4e86\u89e3\u3002<\/p>\n\n\n\n<p>\u8003\u8651\u5230\u8fd9\u4e00\u4e0d\u8db3\uff0c\u5173\u952e\u662f\u8981\u5728\u8de8\u56fd\u540c\u884c\u4e4b\u95f4\u67b6\u8d77\u6865\u6881\uff0c\u6253\u7834\u6c9f\u901a\u5b64\u5c9b\uff0c\u63d0\u4f9b\u8de8\u56fd\u5b66\u4e60\u7684\u673a\u4f1a\uff0c\u8ba9\u6bcf\u4e2a\u4eba\u90fd\u80fd\u5145\u5206\u5229\u7528\u548c\u53d1\u6325\u73b0\u6709\u7684\u4e13\u4e1a\u77e5\u8bc6\u3001\u8d44\u6e90\u548c\u6280\u672f\u3002<\/p>\n\n\n\n<p>\u5728\u8425\u9500\u672c\u5730\u5316\u9879\u76ee\u4e2d\uff0c\u6709\u8fd9\u4e9b\u5173\u952e\u7684\u5229\u76ca\u76f8\u5173\u65b9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u672c\u5730\u5316\u7ecf\u7406<\/b><span style=\"font-weight: 400;\">\u8d1f\u8d23\u76d1\u7763\u6574\u4e2a\u6d41\u7a0b\uff0c\u4ece\u62db\u8058\u8bd1\u5458\u3001\u786e\u4fdd\u987a\u5229\u6c9f\u901a\u5230\u6587\u4ef6\u4ea4\u4ed8\u3002<\/span><\/li>\n\n\n\n<li><b>\u4ea7\u54c1\u7ecf\u7406<\/b><span style=\"font-weight: 400;\">\u5229\u7528\u81ea\u5df1\u5bf9\u56fd\u9645\u5e02\u573a\u7684\u4e86\u89e3\uff0c\u63d0\u4f9b\u6218\u7565\u6307\u5bfc\u3002<\/span><\/li>\n\n\n\n<li><b>\u5f00\u53d1\u8005\u548c\u672c\u5730\u5316\u5de5\u7a0b\u5e08<\/b><span style=\"font-weight: 400;\">\u8d1f\u8d23\u6280\u672f\u65b9\u9762\u7684\u5de5\u4f5c\uff0c\u4e3a\u8bed\u8a00\u4e13\u5bb6\u63d0\u4f9b\u652f\u6301\uff0c\u786e\u4fdd\u7ffb\u8bd1\u51c6\u786e\u65e0\u8bef\u3002<\/span><\/li>\n\n\n\n<li><b>\u8bbe\u8ba1\u5e08<\/b><span style=\"font-weight: 400;\">\u786e\u4fdd\u672c\u5730\u5316\u7248\u672c\u7684\u7528\u6237\u6709\u65e0\u7f1d\u7684\u4f53\u9a8c\u3002<\/span><\/li>\n\n\n\n<li><b>\u8bd1\u5458<\/b><span style=\"font-weight: 400;\">\u662f\u5c06\u6587\u672c\u8f6c\u6362\u4e3a\u76ee\u6807\u8bed\u8a00\u7684\u91cd\u8981\u89d2\u8272\u3002<\/span><\/li>\n\n\n\n<li><b>\u672c\u5730\u5316\u6d4b\u8bd5\u4eba\u5458<\/b><span style=\"font-weight: 400;\">\u8d1f\u8d23\u6821\u5bf9\u548c\u5ba1\u6838\uff0c\u786e\u4fdd\u4e00\u81f4\u6027\u548c\u8bbe\u8ba1\u5b8c\u6574\u6027\u3002\u4ed6\u4eec\u7684\u8d21\u732e\u5bf9\u4e8e\u6210\u529f\u51fa\u6d77\u81f3\u5173\u91cd\u8981\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u4e86\u89e3\u76ee\u6807\u5e02\u573a-\u4e0e\u5f53\u5730\u5e02\u573a\u4e13\u5bb6\u5408\u4f5c\"><span class=\"ez-toc-section\" id=\"%e4%ba%86%e8%a7%a3%e7%9b%ae%e6%a0%87%e5%b8%82%e5%9c%ba%ef%bc%8c%e4%b8%8e%e5%bd%93%e5%9c%b0%e5%b8%82%e5%9c%ba%e4%b8%93%e5%ae%b6%e5%90%88%e4%bd%9c\"><\/span>\u4e86\u89e3\u76ee\u6807\u5e02\u573a\uff0c\u4e0e\u5f53\u5730\u5e02\u573a\u4e13\u5bb6\u5408\u4f5c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e3a\u60a8\u7b56\u5212\u7684\u6240\u6709\u8de8\u56fd\u8425\u9500\u6d3b\u52a8\u7684\u6bcf\u4e00\u4e2a\u73af\u8282\u8bbe\u8ba1\u4e00\u4e2a\u201c\u9002\u5408\u5ea6\u201d\u8bb0\u5206\u5361\uff0c\u6765\u8bc4\u4f30\u5176\u4e0e\u5f53\u5730\u5e02\u573a\u7684\u9002\u5408\u5ea6\u3002\u672c\u5730\u5316\u56e2\u961f\u5e94\u534f\u52a9\u60a8\u4fdd\u8bc1\u8bb0\u5206\u5361\u7684\u51c6\u786e\u6027\u548c\u7ed3\u679c\u7684\u6709\u6548\u6027\u3002<\/p>\n\n\n\n<p>\u4e3a\u786e\u4fdd\u60a8\u5728\u6240\u6709\u5e02\u573a\u7684\u672c\u5730\u5316\u5de5\u4f5c\u90fd\u80fd\u53d6\u5f97\u6700\u5927\u6210\u6548\uff0c\u53ef\u5b9a\u671f\u8fdb\u884c\u5ba2\u6237\u56de\u8bbf\uff0c\u5e76\u6839\u636e\u6536\u96c6\u7684\u53cd\u9988\u610f\u89c1\u4e0d\u65ad\u8c03\u6574\u6d3b\u52a8\u3002\u5b9a\u671f\u8fdb\u884c\u6d3b\u52a8\u6548\u679c\u8bc4\u4f30\uff0c\u4e86\u89e3\u54ea\u4e9b\u4e3e\u63aa\u662f\u6709\u6548\u7684\uff0c\u54ea\u4e9b\u662f\u65e0\u6548\u7684\uff0c\u4ee5\u4f9b\u672a\u6765\u7684\u6d3b\u52a8\u53c2\u8003\u3002<\/p>\n\n\n\n<p>\u60a8\u5408\u4f5c\u7684\u6240\u6709\u5229\u76ca\u76f8\u5173\u65b9\u90fd\u5e94\u5bf9\u4ea7\u54c1\u548c\u76ee\u6807\u5e02\u573a\u6709\u6df1\u5165\u7684\u4e86\u89e3\u3002\u60a8\u7684\u56e2\u961f\u9700\u8981\u4e86\u89e3\u76ee\u6807\u5e02\u573a\u3001\u53ca\u76ee\u6807\u5e02\u573a\u5728\u8425\u9500\u3001\u8bbe\u8ba1\u548c\u76f8\u5173\u6cd5\u5f8b\u6cd5\u89c4\u65b9\u9762\u7684\u5177\u4f53\u8981\u6c42\u3002\u53ea\u6709\u8fd9\u6837\uff0c\u56e2\u961f\u624d\u80fd\u6253\u9020\u51fa\u53d7\u7528\u6237\u6b22\u8fce\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u4e3e\u4f8b\u6765\u8bf4\uff0c\u5f53<a href=\"https:\/\/phrase.com\/blog\/posts\/beginners-guide-app-localization-chinese-market\/\">\u9488\u5bf9\u4e2d\u56fd\u5e02\u573a\u8fdb\u884c\u672c\u5730\u5316\u65f6<\/a>\uff0c\u60a8\u4e0d\u4ec5\u9700\u8981\u5728\u7ffb\u8bd1\u548c\u8425\u9500\u65b9\u9762\u683c\u5916\u5c0f\u5fc3\uff0c\u4e2d\u56fd\u5728\u7f16\u7801\u3001\u672c\u5730\u670d\u52a1\u5668\u548c<a href=\"https:\/\/cs.stanford.edu\/people\/eroberts\/cs181\/projects\/2010-11\/FreeExpressionVsSocialCohesion\/china_policy.html\">\u9632\u706b\u957f\u57ce<\/a> (GFW) \u76f8\u5173\u7684\u6cd5\u5f8b\u6cd5\u89c4\u65b9\u9762\u6709\u8bb8\u591a\u7279\u6b8a\u7684\u89c4\u5b9a\u3002<\/p>\n\n\n\n<p>\u4e5f\u5c31\u662f\u8bf4\uff0c\u5982\u679c\u60f3<a href=\"https:\/\/phrase.com\/zh\/blog\/posts\/guide-to-understanding-what-customers-really-want\/\">\u4e86\u89e3\u5ba2\u6237\u7684\u771f\u6b63\u9700\u6c42<\/a>\uff0c\u4ec5\u4ec5\u4e3a\u6240\u6709\u6d77\u5916\u5e02\u573a\u5b9a\u4e49\u4e00\u4e2a\u7edf\u4e00\u7684\u5ba2\u6237\u5f62\u8c61\u5df2\u7ecf\u4e0d\u591f\u4e86\u3002\u60a8\u9700\u8981\u4e3a\u6bcf\u4e2a\u76ee\u6807\u56fd\u5bb6\u52fe\u52d2\u5f53\u5730\u4e70\u5bb6\u753b\u50cf\uff0c\u5373\u201c\u5f53\u5730\u753b\u50cf\u201d\u3002\u5728\u51fa\u6d77\u4e4b\u524d\uff0c\u60a8\u9700\u8981\u5148\u4e86\u89e3\u76ee\u6807\u5e02\u573a\u4e2d\u7684\u4e70\u5bb6\u90fd\u662f\u4ec0\u4e48\u6837\u7684\uff0c\u8003\u8651\u4e70\u5bb6\u7684\u5e74\u9f84\u3001\u6027\u522b\u3001\u5a5a\u604b\u72b6\u51b5\u3001\u5174\u8da3\u7231\u597d\u3001\u6559\u80b2\u7a0b\u5ea6\u3001\u5c45\u4f4f\u5730\u3001\u6536\u5165\u6c34\u5e73\u4ee5\u53ca\u8d2d\u4e70\u4e60\u60ef\u3002\u6bcf\u4e2a\u76ee\u6807\u5e02\u573a\u7684\u7528\u6237\u753b\u50cf\u90fd\u4e0d\u4e00\u6837\uff0c\u8fd9\u5bf9\u60a8\u6210\u529f\u5b9e\u73b0\u672c\u5730\u5316\u3001\u7f29\u77ed\u53d1\u5e03\u65f6\u95f4\u548c\u964d\u4f4e\u6210\u672c\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u6839\u636e\u6295\u8d44\u56de\u62a5\u786e\u5b9a\u6bcf\u4e2a\u76ee\u6807\u5e02\u573a\u4e0d\u540c\u5185\u5bb9\u7684\u4f18\u5148\u6b21\u5e8f\"><span class=\"ez-toc-section\" id=\"%e6%a0%b9%e6%8d%ae%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%e7%a1%ae%e5%ae%9a%e6%af%8f%e4%b8%aa%e7%9b%ae%e6%a0%87%e5%b8%82%e5%9c%ba%e4%b8%8d%e5%90%8c%e5%86%85%e5%ae%b9%e7%9a%84%e4%bc%98%e5%85%88%e6%ac%a1%e5%ba%8f\"><\/span>\u6839\u636e\u6295\u8d44\u56de\u62a5\u786e\u5b9a\u6bcf\u4e2a\u76ee\u6807\u5e02\u573a\u4e0d\u540c\u5185\u5bb9\u7684\u4f18\u5148\u6b21\u5e8f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u51c6\u5907\u8425\u9500\u672c\u5730\u5316\u65f6\uff0c\u60a8\u8fd8\u9700\u8981\u8003\u8651\u8981\u4f7f\u7528\u54ea\u4e9b\u5185\u5bb9\u3002\u62e5\u6709<a href=\"https:\/\/phrase.com\/blog\/posts\/writing-10-best-practice-tips-on-how-to-write-global-ready-content-for-localization\/\">\u6613\u4e8e\u672c\u5730\u5316\u7684\u5f3a\u5927\u8425\u9500\u5185\u5bb9<\/a>\u5bf9\u60a8\u8d62\u5f97\u5e02\u573a\u4efd\u989d\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u5185\u5bb9\u80fd\u591f\u5e2e\u52a9\u60a8\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/p>\n\n\n\n<p>\u4e0d\u4ec5\u8981\u7528\u6070\u5f53\u7684\u8bed\u8a00\u4f20\u9012\u4fe1\u606f\uff0c\u8fd8\u8981\u7528\u6f5c\u5728\u5ba2\u6237\u80fd\u542c\u61c2\u7684\u8bed\u8a00\u5411\u771f\u5b9e\u7684\u7528\u6237\u4f20\u9012\u3002\u6700\u4f73\u7684\u672c\u5730\u5316\u7b56\u7565\u901a\u5e38\u662f\u7ffb\u8bd1\u5185\u5bb9\u548c\u672c\u5730\u5316\u5185\u5bb9\u7684\u7ed3\u5408\u3002\u7ffb\u8bd1\u6587\u672c\u7684\u591a\u5be1\u5219\u53d6\u51b3\u4e8e\u6536\u5165\u6f5c\u529b\u548c\u6210\u672c\u6548\u76ca\u3002&nbsp;<\/p>\n\n\n\n<p>\u9010\u4e2a\u5206\u6790\u5e02\u573a\uff0c\u5e76\u6839\u636e\u5176\u7279\u70b9\u505a\u51fa\u51b3\u5b9a\u3002\u5c06\u82f1\u8bed\u5185\u5bb9\u7ffb\u8bd1\u6210\u5176\u4ed6\u6b27\u6d32\u8bed\u8a00\u53ef\u80fd\u4f1a\u6709\u6240\u5e2e\u52a9\uff0c\u4f46\u8fd9\u79cd\u7b56\u7565\u5728\u4e2d\u56fd\u5f88\u96be\u594f\u6548\uff0c\u56e0\u4e3a\u4e2d\u56fd\u4eba\u51e0\u4e4e\u5bf9\u4e0e\u81ea\u5df1\u56fd\u5bb6\u6ca1\u6709\u76f4\u63a5\u5173\u8054\u7684\u4ea7\u54c1\u4e0d\u611f\u5174\u8da3\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u5229\u7528\u673a\u5668\u7ffb\u8bd1\u5904\u7406\u9002\u5408\u7684\u5185\u5bb9-\u52a0\u5feb\u4ea4\u4ed8\u901f\u5ea6\"><span class=\"ez-toc-section\" id=\"%e5%88%a9%e7%94%a8%e6%9c%ba%e5%99%a8%e7%bf%bb%e8%af%91%e5%a4%84%e7%90%86%e9%80%82%e5%90%88%e7%9a%84%e5%86%85%e5%ae%b9%ef%bc%8c%e5%8a%a0%e5%bf%ab%e4%ba%a4%e4%bb%98%e9%80%9f%e5%ba%a6\"><\/span>\u5229\u7528\u673a\u5668\u7ffb\u8bd1\u5904\u7406\u9002\u5408\u7684\u5185\u5bb9\uff0c\u52a0\u5feb\u4ea4\u4ed8\u901f\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4f7f\u7528\u673a\u5668\u7ffb\u8bd1\u7ffb\u8bd1\u8425\u9500\u6587\u6848\u662f\u8425\u9500\u4eba\u5458\u4e0e\u8bd1\u5458\u4e89\u8bba\u7684\u7126\u70b9\u4e4b\u4e00\u3002\u4e00\u4e9b\u4eba\u770b\u91cd\u673a\u5668\u7ffb\u8bd1\u7684\u901f\u5ea6\u548c\u6210\u672c\u6548\u76ca\uff0c\u53e6\u4e00\u4e9b\u4eba\u5219\u8ba4\u4e3a\u5b83\u662f\u5fc5\u8981\u4e4b\u6076\u6216\u88ab\u9ad8\u4f30\u7684\u6377\u5f84\u3002<\/p>\n\n\n\n<p>\u673a\u5668\u7ffb\u8bd1\u53ef\u7528\u4e8e\u5feb\u901f\u7ffb\u8bd1\u5f71\u54cd\u8f83\u5c0f\u7684\u5185\u5bb9\uff0c\u4f46\u5bf9\u4e8e\u51c6\u786e\u6027\u8981\u6c42\u9ad8\u3001\u521b\u9020\u6027\u6216\u6280\u672f\u6027\u5f3a\u7684\u9ad8\u53ef\u89c1\u5ea6\u6216\u654f\u611f\u6750\u6599\uff0c\u6700\u597d\u8fd8\u662f\u4f7f\u7528\u4eba\u5de5\u7ffb\u8bd1\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u8fbe\u5230\u6700\u4f73\u6548\u679c\uff0c\u6211\u4eec\u4e00\u8d77\u6765\u770b\u770b\u4e09\u5927\u5173\u952e\u5185\u5bb9\u7c7b\u578b\u53ca\u5176\u5bf9\u5e94\u7684\u6700\u4f73\u7ffb\u8bd1\u65b9\u6cd5\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u673a\u5668\u7ffb\u8bd1\u539f\u59cb\u8f93\u51fa-\u8c28\u614e\u4f7f\u7528\">\u673a\u5668\u7ffb\u8bd1\u539f\u59cb\u8f93\u51fa\uff1a\u8c28\u614e\u4f7f\u7528<\/h4>\n\n\n\n<p>\u5bf9\u4e8e\u4f4e\u5f71\u54cd\u3001\u4f4e\u53ef\u89c1\u5ea6\u3001\u4f4e\u6d41\u91cf\u548c\u610f\u4e49\u660e\u786e\u7684\u5185\u5bb9\uff0c\u53ef\u4ee5\u4f7f\u7528\u4e0d\u7ecf\u8fc7\u4eba\u5de5\u5ba1\u6821\u7684\u673a\u5668\u7ffb\u8bd1\u539f\u59cb\u8f93\u51fa\u3002\u8fd9\u79cd\u673a\u5668\u7ffb\u8bd1\u539f\u59cb\u8f93\u51fa\u6700\u9002\u7528\u4e8e\u4ee5\u4e0b\u7684\u5185\u5bb9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u5185\u90e8\u6587\u4ef6\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u7f51\u7ad9\u9875\u811a\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u7528\u4e8e\u5185\u90e8\u60c5\u611f\u5206\u6790\u6240\u7528\u7684\u793e\u4ea4\u5a92\u4f53\u5185\u5bb9\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u91cd\u590d\u5ea6\u9ad8\u7684\u6280\u672f\u5185\u5bb9\uff0c\u51c6\u786e\u5ea6\u4e0d\u8981\u6c42\u8fbe\u5230 100%\uff0c\u53ef\u6307\u5bfc\u64cd\u4f5c\u5373\u53ef\uff0c\u5982\u4f7f\u7528\u624b\u518c\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u7528\u6237\u751f\u6210\u7684\u5185\u5bb9\uff0c\u5982\u4ea7\u54c1\u8bc4\u8bba\uff0c\u6d88\u8d39\u8005\u901a\u5e38\u5bf9\u8fd9\u7c7b\u6587\u672c\u8d28\u91cf\u8981\u6c42\u4e0d\u9ad8\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5ba2\u670d\u804a\u5929\u4fe1\u606f\u6216\u90ae\u4ef6\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<p>\u53ea\u6709\u5f53\u60a8\u9488\u5bf9\u8bed\u8a00\u5bf9\u548c\u5185\u5bb9\u9009\u7528\u8868\u73b0\u6700\u4f73\u7684\u673a\u5668\u7ffb\u8bd1\u5f15\u64ce\u65f6\uff0c\u673a\u5668\u7ffb\u8bd1\u539f\u59cb\u8f93\u51fa\u624d\u4f1a\u6709\u5229\u4e8e\u60a8\u7684\u8425\u9500\u672c\u5730\u5316\u5de5\u4f5c\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u673a\u5668\u7ffb\u8bd1\u8bd1\u540e\u7f16\u8f91-\u6298\u8877\u4e4b\u9009\">\u673a\u5668\u7ffb\u8bd1\u8bd1\u540e\u7f16\u8f91\uff1a\u6298\u8877\u4e4b\u9009<\/h4>\n\n\n\n<p>\u5f53\u5f85\u7ffb\u8bd1\u5185\u5bb9\u7684\u654f\u611f\u5ea6\u6bd4\u9002\u5408\u673a\u5668\u7ffb\u8bd1\u539f\u59cb\u8f93\u51fa\u7684\u5185\u5bb9\u66f4\u9ad8\u3001\u4f46\u53c8\u6ca1\u6709\u5230\u9700\u8981\u4ed8\u51fa\u989d\u5916\u7684\u65f6\u95f4\u548c\u91d1\u94b1\u6210\u672c\u8fdb\u884c\u4eba\u5de5\u7ffb\u8bd1\u7684\u60c5\u51b5\u4e0b\uff0c\u5c31\u53ef\u4ee5\u8003\u8651\u673a\u5668\u7ffb\u8bd1\u8bd1\u540e\u7f16\u8f91\u3002<\/p>\n\n\n\n<p>\u8bd1\u540e\u7f16\u8f91\u9700\u8981\u8bd1\u5458\u5bf9\u673a\u5668\u7ffb\u8bd1\u8f93\u51fa\u7684\u7ed3\u679c\u8fdb\u884c\u6821\u5bf9\uff0c\u4f7f\u5176\u66f4\u51c6\u786e\u3001\u66f4\u7b26\u5408\u5f53\u5730\u4f7f\u7528\u4e60\u60ef\u3002\u5728\u8425\u9500\u672c\u5730\u5316\u6240\u6d89\u53ca\u7684\u5185\u5bb9\u7c7b\u578b\u4e2d\uff0c\u9002\u5408\u8bd1\u540e\u7f16\u8f91\u7684\u5185\u5bb9\u6709\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u7535\u5546\u4ea7\u54c1\u540d\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u4ea7\u54c1\u8bf4\u660e\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u77e5\u8bc6\u5e93\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5e38\u89c1\u95ee\u9898\u89e3\u7b54 (FAQ)\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u540e\u7aef\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5143\u4fe1\u606f\uff0c\u5982\u56fe\u50cf alt \u6587\u672c\u548c\u6807\u9898\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<p>\u4e3a\u4e86\u5728\u9488\u5bf9\u4e0d\u540c\u76ee\u6807\u5e02\u573a\u8fdb\u884c\u672c\u5730\u5316\u7684\u540c\u65f6\u4fdd\u6301\u54c1\u724c\u58f0\u97f3\u548c\u4fe1\u606f\u7684\u4e00\u81f4\u6027\uff0c\u8bd1\u540e\u7f16\u8f91\u901a\u5e38\u9700\u8981\u4f7f\u7528\u7ffb\u8bd1\u8bb0\u5fc6\u5e93\u3001\u672f\u8bed\u5e93\u3001\u8bcd\u6c47\u8868\u548c\u98ce\u683c\u6307\u5357\u7b49\u4f20\u7edf\u7684\u7ffb\u8bd1\u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u73b0\u4ee3\u7ffb\u8bd1\u6280\u672f\u53ef\u4ee5\u9884\u4f30\u673a\u5668\u7ffb\u8bd1\u8f93\u51fa\u7684\u8d28\u91cf\uff0c\u4ece\u800c\u5c06\u8bd1\u540e\u7f16\u8f91\u8d44\u6e90\u96c6\u4e2d\u5230\u6700\u9700\u8981\u7684\u5730\u65b9\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-\u4eba\u5de5\u7ffb\u8bd1-\u654f\u611f\u6587\u672c\">\u4eba\u5de5\u7ffb\u8bd1\uff1a\u654f\u611f\u6587\u672c<\/h4>\n\n\n\n<p>\u6bcf\u4e2a\u8425\u9500\u6d3b\u52a8\u90fd\u5305\u542b\u4e0e\u54c1\u724c\u5bc6\u5207\u76f8\u5173\u7684\u5143\u7d20\u3002\u8fd9\u4e9b\u65e8\u5728\u8bf4\u670d\u3001\u53d6\u60a6\u6216\u5b89\u629a\u76ee\u6807\u53d7\u4f17\u7684\u9ad8\u6d41\u91cf\u3001\u6301\u4e45\u6027\u8d44\u4ea7\uff0c\u4ee5\u53ca\u654f\u611f\u6216\u673a\u5bc6\u5185\u5bb9\uff0c\u6700\u597d\u4ea4\u7531\u4eba\u7c7b\u4e13\u5bb6\u5904\u7406\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u4e3b\u9875\u3001\u7740\u9646\u9875\u548c\u9ad8\u53ef\u89c1\u5ea6\u7f51\u7ad9\u7528\u6237\u754c\u9762\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u535a\u5ba2\u6587\u7ae0\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u9762\u5411\u7528\u6237\u7684\u8d44\u8baf\u5feb\u62a5\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u65b0\u95fb\u7a3f\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5e73\u9762\u548c\u6570\u5b57\u5e7f\u544a\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u5185\u5bb9\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u6cd5\u5f8b\u6216\u5408\u540c\u6587\u4ef6\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u5229\u7528\u672c\u5730\u5316\u6280\u672f\u81ea\u52a8\u5b8c\u6210\u7e41\u7410\u6216\u91cd\u590d\u5ea6\u9ad8\u7684\u7ffb\u8bd1\u4efb\u52a1\"><span class=\"ez-toc-section\" id=\"%e5%88%a9%e7%94%a8%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%8a%80%e6%9c%af%e8%87%aa%e5%8a%a8%e5%ae%8c%e6%88%90%e7%b9%81%e7%90%90%e6%88%96%e9%87%8d%e5%a4%8d%e5%ba%a6%e9%ab%98%e7%9a%84%e7%bf%bb%e8%af%91%e4%bb%bb%e5%8a%a1\"><\/span>\u5229\u7528\u672c\u5730\u5316\u6280\u672f\u81ea\u52a8\u5b8c\u6210\u7e41\u7410\u6216\u91cd\u590d\u5ea6\u9ad8\u7684\u7ffb\u8bd1\u4efb\u52a1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8425\u9500\u672c\u5730\u5316\u6d89\u53ca\u591a\u4e2a\u5229\u76ca\u76f8\u5173\u65b9\uff0c\u5de5\u4f5c\u74f6\u9888\u3001\u8fd4\u5de5\u548c\u65e0\u8c13\u7684\u5ef6\u8bef\u6240\u9020\u6210\u7684\u5f71\u54cd\u9762\u5927\u3002\u5197\u957f\u7684\u90ae\u4ef6\u5f80\u6765\u3001\u65e0\u6cd5\u786e\u5b9a\u662f\u5426\u662f\u6700\u65b0\u7248\u672c\u7684\u9644\u4ef6\u3001\u65e0\u6b62\u5c3d\u7b49\u5f85\u5e02\u573a\u90e8\u7b7e\u5b57\u540c\u610f\u4e00\u4e2a\u5c0f\u6539\u52a8\u7684\u8bd1\u6587\uff0c\u8fd9\u4e9b\u90fd\u53ef\u80fd\u5bfc\u81f4\u8425\u9500\u6d3b\u52a8\u8fdf\u8fdf\u65e0\u6cd5\u542f\u52a8\u548c\/\u6216\u8d85\u51fa\u9884\u7b97\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u5927\u591a\u6570\u5e38\u89c1\u7684\u7ffb\u8bd1\u5de5\u4f5c\u6d41\u4ecd\u662f\u5168\u624b\u5de5\u64cd\u4f5c\uff0c\u6781\u5176\u6d6a\u8d39\u8d44\u6e90\u548c\u65f6\u95f4\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u8425\u9500\u56e2\u961f\u5c06\u5185\u5bb9\u590d\u5236\u7c98\u8d34\u5230\u6587\u6863\u6216\u7535\u5b50\u8868\u683c\u4e2d\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5e02\u573a\u8425\u9500\u6216\u672c\u5730\u5316\u7ecf\u7406\u5c06\u9700\u8981\u7ffb\u8bd1\u7684\u5185\u5bb9\u4e0e\u53c2\u8003\u8d44\u6599\u4e00\u8d77\u63d0\u4f9b\u7ed9\u8bd1\u5458\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u8bd1\u5458\u8fdb\u884c\u7ffb\u8bd1\uff0c\u5fc5\u8981\u65f6\u8fd8\u9700\u8981\u63d0\u95ee\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u8bd1\u5458\u5c06\u5b8c\u6210\u7684\u5de5\u4f5c\u63d0\u4ea4\u7ed9\u7ecf\u7406\uff0c\u7ecf\u7406\u5c06\u8bd1\u6587\u9001\u53bb\u6821\u5bf9\uff1b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u7ecf\u7406\u6279\u51c6\u7ffb\u8bd1\u5185\u5bb9\uff0c\u5e76\u8ba9\u56e2\u961f\u5c06\u5176\u6574\u5408\u5230\u8425\u9500\u6e20\u9053\u4e2d\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u6837\u7684\u5de5\u4f5c\u6d41\u5728\u8fc7\u53bb\u53ef\u80fd\u8db3\u591f\u6709\u6548\uff0c\u4f46\u968f\u7740\u4e16\u754c\u65e5\u76ca\u5168\u7403\u5316\uff0c\u5bf9\u8425\u9500\u9700\u6c42\u54cd\u5e94\u80fd\u529b\u7684\u8981\u6c42\u4e5f\u8d8a\u6765\u8d8a\u8feb\u5207\uff0c\u8425\u9500\u56e2\u961f\u9700\u8981\u66f4\u597d\u7684\u8425\u9500\u672c\u5730\u5316\u5de5\u4f5c\u6d41\uff0c\u6765\u7f29\u77ed\u8425\u9500\u6d3b\u52a8\u7684\u7ffb\u8bd1\u548c\u53d1\u5e03\u65f6\u95f4\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u81ea\u52a8\u672c\u5730\u5316\u7684\u6807\u51c6\u5e94\u8be5\u6709\u54ea\u4e9b\uff1f\u8003\u8651\u4f7f\u7528\u4e00\u5957<a href=\"https:\/\/phrase.com\/blog\/posts\/translation-management-system-how-it-works\/\">\u7ffb\u8bd1\u7ba1\u7406\u7cfb\u7edf<\/a>\uff0c\u5982 Phrase TMS\u3002\u8fd9\u5957\u4e91\u7ffb\u8bd1\u7ba1\u7406\u7cfb\u7edf\u80fd\u8ba9\u60a8\u96c6\u4e2d\u7ba1\u7406\u5e76\u6807\u51c6\u5316\u6240\u6709\u6d41\u7a0b\uff0c\u7ba1\u7406\u8bcd\u6c47\u8868\u7684\u521b\u5efa\u548c\u4f7f\u7528\uff0c\u901a\u8fc7\u9ad8\u6548\u7684\u5de5\u4f5c\u6d41\u63a7\u5236\u6210\u672c\uff0c\u5229\u7528\u7efc\u5408\u5168\u9762\u7684\u62a5\u544a\u529f\u80fd\u5173\u6ce8\u4e1a\u52a1\u6307\u6807\uff0c\u4ee5\u53ca\u5584\u7528\u5176\u4ed6\u4e00\u7cfb\u5217\u5b9e\u7528\u7684\u672c\u5730\u5316\u9879\u76ee\u7ba1\u7406\u529f\u80fd\u3002<\/p>\n\n\n\n<div class=\"wp-block-group acf-blog-cta has-phrase-green-background-color has-background has-yellow-background-color has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"942\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/TMS_Hero-e1678895852531-1024x942.png\" alt=\"Phrase TMS | Phrase\" class=\"wp-image-7479\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/TMS_Hero-e1678895852531-1024x942.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/TMS_Hero-e1678895852531-300x276.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/TMS_Hero-e1678895852531-768x706.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/TMS_Hero-e1678895852531.png 1260w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"subhead has-blue-color has-text-color has-link-color wp-elements-4c829ccfdba73a5c3a6b996df749dd95\" style=\"text-transform:uppercase\">Phrase TMS<\/p>\n\n\n\n<p class=\"has-larger-font-size\"><strong>The enterprise-ready translation management system<\/strong><\/p>\n\n\n\n<p>Work with the <a href=\"https:\/\/phrase.com\/platform\/tms\/\">leading TMS<\/a> to <a href=\"https:\/\/phrase.com\/solutions\/workflow-automation\/\">automate translation workflows<\/a> with cost control and quality checks.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/platform\/tms\/\">Explore Phrase TMS<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>\u66f4\u5177\u4f53\u5730\u8bf4\uff0c\u7ffb\u8bd1\u7ba1\u7406\u7cfb\u7edf\u53ef\u4e3a\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u4ee5\u4e0b\u57fa\u672c\u529f\u80fd\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u81ea\u52a8\u5316\uff1a<\/b><span style=\"font-weight: 400;\">\u7ffb\u8bd1\u7ba1\u7406\u7cfb\u7edf\u5e94\u53ef\u4ee5\u4ece\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\u3001\u6e90\u4ee3\u7801\u5b58\u50a8\u5e93\u6216\u8425\u9500\u81ea\u52a8\u5316\u5e73\u53f0\u4e2d\u81ea\u52a8\u63d0\u53d6\u53ef\u7ffb\u8bd1\u7684\u5185\u5bb9\uff0c\u5e76\u4f20\u9001\u5230\u7ffb\u8bd1\u754c\u9762\uff1b\u6700\u540e\u5728\u7ffb\u8bd1\u5b8c\u6210\u540e\uff0c\u5c06\u8bd1\u6587\u81ea\u52a8\u5bfc\u56de\u5230\u539f\u59cb\u73af\u5883\u4e2d\u3002<\/span><\/li>\n\n\n\n<li><b>\u96c6\u4e2d\u5316\uff1a<\/b><span style=\"font-weight: 400;\">\u4e3a\u6240\u6709\u76f8\u5173\u7684\u8425\u9500\u6750\u6599\u3001\u8d44\u6e90\u3001\u8bf4\u660e\u548c\u5185\u5bb9\u63d0\u4f9b\u5355\u4e00\u8bbf\u95ee\u70b9\uff0c\u53ef\u63d0\u9ad8\u5de5\u4f5c\u6548\u7387\u5e76\u51cf\u5c11\u51fa\u9519\u7684\u51e0\u7387\u3002\u8425\u9500\u548c\u672c\u5730\u5316\u56e2\u961f\u5e94\u8be5\u80fd\u591f\u5728\u540c\u4e00\u4e2a\u5e73\u53f0\u4e0a\u5de5\u4f5c\uff0c\u6240\u9700\u7684\u6240\u6709\u5de5\u5177\u90fd\u553e\u624b\u53ef\u5f97\u3002<\/span><\/li>\n\n\n\n<li><b>\u5b9e\u65f6\u534f\u4f5c\uff1a<\/b><span style=\"font-weight: 400;\">\u7ffb\u8bd1\u7ba1\u7406\u7cfb\u7edf\u4f5c\u4e3a\u4e00\u4e2a\u67a2\u7ebd\uff0c\u8425\u9500\u56e2\u961f\u53ef\u4ee5\u901a\u8fc7\u5b83\u4e0e\u5176\u4ed6\u90e8\u95e8\u4ee5\u53ca\u5185\u5916\u90e8\u5229\u76ca\u76f8\u5173\u65b9\u8fdb\u884c\u5b9e\u65f6\u534f\u4f5c\uff0c\u786e\u4fdd\u6bcf\u4e2a\u4eba\u90fd\u80fd\u4f7f\u7528\u6700\u65b0\u7248\u672c\u5f00\u5c55\u5de5\u4f5c\u3002<\/span><\/li>\n\n\n\n<li><b>\u7ffb\u8bd1\u8bb0\u5fc6\u5e93\uff1a<\/b><span style=\"font-weight: 400;\">\u5f3a\u5927\u7684\u7ffb\u8bd1\u7ba1\u7406\u7cfb\u7edf\u53ef\u8ba9\u60a8\u5c06\u8bd1\u6587\u5b58\u50a8\u5728\u4e91\u4e0a\u7684\u7ffb\u8bd1\u8bb0\u5fc6\u5e93\u4e2d\uff0c\u8fd9\u6837\u8bd1\u5458\u548c\u8425\u9500\u56e2\u961f\u5c31\u53ef\u4ee5\u5728\u4e0d\u540c\u7684\u8425\u9500\u6d3b\u52a8\u4e2d\u91cd\u590d\u4f7f\u7528\u5185\u5bb9\u3002<\/span><\/li>\n\n\n\n<li><b>\u652f\u6301\u5e38\u7528\u7684\u6587\u4ef6\u683c\u5f0f\uff1a<\/b><span style=\"font-weight: 400;\">\u518d\u4e5f\u4e0d\u7528\u6765\u56de\u590d\u5236\u7c98\u8d34\uff0c\u60a8\u5e94\u8be5\u80fd\u591f\u7528\u81ea\u5df1\u5e38\u7528\u7684\u6587\u4ef6\u7c7b\u578b\uff08IDML\u3001PSD\u3001SVG\u3001HTML \u7b49\uff09\u63d0\u4ea4\u7ffb\u8bd1\u5185\u5bb9\u3002<\/span><\/li>\n\n\n\n<li><b>\u96c6\u6210\uff1a<\/b><span style=\"font-weight: 400;\">\u7ffb\u8bd1\u7ba1\u7406\u7cfb\u7edf\u5e94\u80fd\u5feb\u901f\u3001\u8f7b\u677e\u5730\u4e0e\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\uff08\u5982 Marketo\u3001HubSpot\u3001Adobe Experience Manager\u3001WordPress\u3001Drupal\u3001Contentful\u3001Contentstack\u3001Sitecore\uff09\u3001\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u3001\u8425\u9500\u81ea\u52a8\u5316\u5e73\u53f0\u548c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 (CRM) \u7cfb\u7edf\u96c6\u6210\uff0c\u751a\u81f3\u53ef\u4ee5\u8ba9\u60a8\u901a\u8fc7 REST API \u81ea\u5b9a\u4e49\u96c6\u6210\u3002<\/span><\/li>\n\n\n\n<li><b>\u8d28\u91cf\u7ba1\u63a7\uff1a<\/b><span style=\"font-weight: 400;\">\u7ffb\u8bd1\u7ba1\u7406\u7cfb\u7edf\u5e94\u81ea\u5e26\u8d28\u91cf\u4fdd\u8bc1\u6d41\u7a0b\uff0c\u5bf9\u7167\u6b64\u524d\u7ffb\u8bd1\u7684\u5185\u5bb9\uff08\u901a\u8fc7\u7ffb\u8bd1\u8bb0\u5fc6\u5e93\uff09\u3001\u8425\u9500\u54c1\u724c\u6307\u5357\u3001\u98ce\u683c\u6307\u5357\u548c\u8bcd\u6c47\u8868\u68c0\u67e5\u7ffb\u8bd1\u7684\u51c6\u786e\u6027\u3002<\/span><\/li>\n\n\n\n<li><b>AI \u673a\u5668\u7ffb\u8bd1\uff1a<\/b><span style=\"font-weight: 400;\">\u73b0\u4ee3\u7ffb\u8bd1\u7ba1\u7406\u7cfb\u7edf\u80fd\u591f\u5c06\u6210\u719f\u7684\u7ffb\u8bd1\u6280\u672f\u4e0e AI \u673a\u5668\u7ffb\u8bd1\u529f\u80fd\u76f8\u7ed3\u5408\u3002<\/span><\/li>\n\n\n\n<li><b>\u8ffd\u8e2a\u548c\u62a5\u544a\uff1a<\/b><span style=\"font-weight: 400;\">\u6700\u597d\u7684\u7ffb\u8bd1\u7ba1\u7406\u7cfb\u7edf\u53ef\u4ee5\u4e3a\u8425\u9500\u56e2\u961f\u63d0\u4f9b\u6d1e\u5bdf\u548c\u62a5\u544a\uff0c\u7528\u4e8e\u63d0\u9ad8\u8425\u9500\u6307\u6807\u548c\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\uff0c\u5e76\u5173\u6ce8\u8bd1\u5458\u7684\u8868\u73b0\uff0c\u4ee5\u4fbf\u505a\u51fa\u5fc5\u8981\u7684\u8c03\u6574\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<p>\u6709\u4e86\u5f3a\u5927\u7684\u6280\u672f\u652f\u6301\uff0c\u8425\u9500\u672c\u5730\u5316\u5de5\u4f5c\u5bf9\u4e8e\u4efb\u4f55\u4e00\u5bb6\u5e0c\u671b\u5728\u6d77\u5916\u5e02\u573a\u53d6\u5f97\u6210\u529f\u7684\u516c\u53f8\u6765\u8bf4\uff0c\u90fd\u662f\u6240\u5411\u7765\u7768\u7684\u7ade\u4e89\u4f18\u52bf\u3002\u5f3a\u5927\u7684\u7ffb\u8bd1\u7ba1\u7406\u7cfb\u7edf\u53ef\u5e2e\u52a9\u8425\u9500\u56e2\u961f\u6309\u65f6\u3001\u6309\u9884\u7b97\u4ea4\u4ed8\u66f4\u9ad8\u8d28\u91cf\u7684\u5de5\u4f5c\uff0c\u4ece\u800c\u63d0\u5347\u8425\u9500\u6307\u6807\u3001\u9500\u552e\u989d\u548c\u8425\u9500\u672c\u5730\u5316\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n\n\n\n<h2 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acf-blog-cta has-phrase-green-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"has-text-align-center has-larger-font-size\"><strong>\u54a8\u8be2\u4e13\u5bb6<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">\u4e86\u89e3\u6211\u4eec\u7684\u89e3\u51b3\u65b9\u6848\u5982\u4f55\u5e2e\u52a9\u60a8\u5f00\u542f\u5168\u7403\u673a\u9047\uff1f\u6211\u4eec\u5f88\u4e50\u610f\u4e3a\u60a8\u4ecb\u7ecd Phrase Localization Platform\uff0c\u5e76\u89e3\u7b54\u60a8\u7684\u76f8\u5173\u7591\u95ee\u3002<\/p>\n\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-black-outline\"><a class=\"wp-block-button__link wp-element-button\" 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