{"id":95531,"date":"2023-12-30T09:57:58","date_gmt":"2023-12-30T08:57:58","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e4%ba%94%e4%b8%aa%e5%9f%ba%e6%9c%ac%e6%ad%a5%e9%aa%a4%e8%a7%a3%e7%a0%81%e7%a7%91%e6%8a%80%e8%90%a5%e9%94%80%e6%9c%ac%e5%9c%b0%e5%8c%96\/"},"modified":"2025-07-31T16:22:48","modified_gmt":"2025-07-31T14:22:48","slug":"tech-marketing-localization","status":"publish","type":"post","link":"https:\/\/phrase.com\/zh\/blog\/posts\/tech-marketing-localization\/","title":{"rendered":"\u4e94\u4e2a\u57fa\u672c\u6b65\u9aa4\u89e3\u7801\u79d1\u6280\u8425\u9500\u672c\u5730\u5316"},"content":{"rendered":"\n\n<p>\u8fdc\u7a0b\u5b66\u4e60\u3001\u89c6\u9891\u76f4\u64ad\u548c\u5728\u7ebf\u4ea4\u6613\u5df2\u6210\u4e3a\u5f53\u4ee3\u751f\u6d3b\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u7531\u4e8e\u4e92\u8054\u7f51\u548c\u667a\u80fd\u8bbe\u5907\u7684\u666e\u53ca\uff0c\u5168\u4e16\u754c\u8bb8\u591a\u4eba\u90fd\u70ed\u70c8\u6b22\u8fce\u8fd9\u4e9b\u53d8\u5316\u3002\u7136\u800c\uff0c\u79d1\u6280\u516c\u53f8\u8981\u60f3\u6709\u6548\u6ee1\u8db3\u76ee\u6807\u5e02\u573a\u7684\u4e0d\u540c\u9700\u6c42\uff0c\u5c31\u5fc5\u987b\u91cf\u8eab\u5b9a\u5236\u4ea7\u54c1\uff0c\u4f7f\u5176\u7b26\u5408\u6240\u670d\u52a1\u7684\u6bcf\u4e2a\u5e02\u573a\u6d88\u8d39\u8005\u7684\u72ec\u7279\u7279\u5f81\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c31\u662f\u8425\u9500\u56e2\u961f\u4f5c\u7528\u6240\u5728\u3002\u901a\u8fc7\u6709\u9488\u5bf9\u6027\u7684\u6d3b\u52a8\uff0c\u8425\u9500\u56e2\u961f\u4e0d\u61c8\u5730\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u5c1d\u8bd5\u4ed6\u4eec\u7684\u4ea7\u54c1,\u7136\u800c\u6709\u65f6\u5019\u201c\u4e00\u5200\u5207\u201c\u7684\u8425\u9500\u7b56\u7565\u96be\u4ee5\u594f\u6548\u3002\u7ee7\u7eed\u9605\u8bfb\uff0c\u4e86\u89e3\u5236\u5b9a\u672c\u5730\u5316\u53cb\u597d\u578b\u8425\u9500\u7b56\u7565\u7684\u4e94\u4e2a\u5173\u952e\u6b65\u9aa4\uff0c\u5e2e\u52a9\u60a8\u5728\u56fd\u9645\u821e\u53f0\u4e0a\u6709\u6548\u63a8\u5e7f\u65b0\u6280\u672f\u3002<\/p>\n\n\n\n<div 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class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u4e0d\u65ad\u53d1\u5c55\u7684\u5168\u7403\u79d1\u6280\u5e02\u573a\u4e2d\uff0c\u6d88\u8d39\u8005\u5982\u4eca\u6709\u7740\u4e30\u5bcc\u7684\u9009\u62e9\uff0c\u5404\u7c7b\u65b0\u5174\u5e02\u573a\u7684\u53c2\u4e0e\u8005\u5728\u4e0d\u540c\u7684\u6587\u5316\u548c\u8bed\u8a00\u4e2d\u4e89\u76f8\u5438\u5f15\u4ed6\u4eec\u7684\u6ce8\u610f\u3002\u4e3a\u4e86\u5728\u5404\u5927\u5e02\u573a\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u8f6c\u6362\u7387\u548c\u589e\u957f\uff0c\u5168\u7403\u8425\u9500\u56e2\u961f\u4e00\u76f4\u5728\u52aa\u529b\u5e94\u5bf9\u6311\u6218\uff0c\u65e2\u8981\u7edf\u4e00\u5168\u7403\u6807\u51c6\uff0c\u53c8\u8981\u8fce\u5408\u5f53\u5730\u53e3\u5473\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u9762\uff0c\u6bcf\u4e2a\u8425\u9500\u4eba\u5458\u90fd\u5f88\u6e05\u695a\uff0c\u8981\u8ba9\u76ee\u6807\u53d7\u4f17\u6ce8\u610f\u5230\u4f60\uff0c\u5c31\u5fc5\u987b\u9488\u5bf9\u4ed6\u4eec\u7684\u6587\u5316\u3001\u751f\u6d3b\u65b9\u5f0f\u548c\u671f\u671b\uff0c\u7cbe\u5fc3\u7b56\u5212\u4e0e\u6587\u5316\u76f8\u5173\u7684\u8425\u9500\u6d3b\u52a8\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5168\u7403\u6807\u51c6\u5316\u548c\u4e00\u81f4\u6027\u5bf9\u4e8e\u5efa\u7acb\u548c\u7ef4\u62a4\u4e00\u4e2a\u5728\u4e16\u754c\u5404\u5730\u90fd\u80fd\u88ab\u5e7f\u6cdb\u8ba4\u77e5\u7684\u5f3a\u5927\u4f01\u4e1a\u5f62\u8c61\u59cb\u7ec8\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u79d1\u6280\u884c\u4e1a\u7684\u8425\u9500\u56e2\u961f\u6765\u8bf4\uff0c\u8fd9\u786e\u5b9e\u662f\u4e00\u4e2a\u68d8\u624b\u7684\u96be\u9898\uff1a\u535a\u5ba2\u6587\u7ae0\u3001\u7535\u5b50\u90ae\u4ef6\u6a21\u677f\u3001\u767b\u9646\u9875\u9762\u548c\u793e\u4ea4\u5a92\u4f53\u6587\u7ae0\u5728\u8fce\u5408\u672c\u5730\u76ee\u6807\u53d7\u4f17\u65f6\u80fd\u4ea7\u751f\u6bd4\u8f83\u53f7\u7684\u6548\u679c\uff0c\u4f46\u4e27\u5931\u54c1\u724c\u8bc6\u522b\u5ea6\u7684\u98ce\u9669\u59cb\u7ec8\u5b58\u5728\u3002\u56e0\u6b64\uff0c\u8425\u9500\u4eba\u5458\u53ea\u80fd\u4f9d\u9760\u4ee5\u672c\u5730\u5316\u4e3a\u6838\u5fc3\u7684<a href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/\">\u5168\u7403\u8425\u9500\u6218\u7565<\/a> \u6765\u5e94\u5bf9\u8fd9\u4e00\u6311\u6218\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e6%9e%84%e5%bb%ba%e9%80%82%e5%90%88%e6%9c%ac%e5%9c%b0%e5%8c%96%e7%9a%84%e5%85%a8%e7%90%83%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5\"><\/span>\u6784\u5efa\u9002\u5408\u672c\u5730\u5316\u7684\u5168\u7403\u8425\u9500\u6218\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5f3a\u5927\u7684\u5168\u7403\u8425\u9500\u7b56\u7565\u5728\u79d1\u6280\u884c\u4e1a\u4e2d\u4ece\u4e00\u5f00\u59cb\u5c31\u8003\u8651\u5230<a href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/\">\u672c\u5730\u5316<\/a> 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class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-791x1024.png\" alt=\"\u5e02\u573a\u672c\u5730\u5316\u7535\u5b50\u4e66\u5c01\u9762 | Phrase\" class=\"wp-image-43957\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-791x1024.png 791w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-232x300.png 232w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-768x994.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-1187x1536.png 1187w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-1583x2048.png 1583w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover.png 1700w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"subhead has-blue-color has-text-color has-link-color wp-elements-e4a9e3737ce7d768d7e428df329408dc\" style=\"text-transform:uppercase\">\u7acb\u5373\u4e0b\u8f7d<\/p>\n\n\n\n<p 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href=\"https:\/\/phrase.com\/resources\/marketing-localization\/\">\u4e0b\u8f7d\u6307\u5357<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<p>\u4ee5\u4e0b\u662f\u521b\u5efa\u5f3a\u5927\u8425\u9500\u6218\u7565\u7684\u4e94\u4e2a\u5173\u952e\u6b65\u9aa4\uff0c\u8fd9\u4e9b\u6218\u7565\u65e2\u9002\u5408\u672c\u5730\u5316\uff0c\u53c8\u80fd\u9ad8\u6548\u5730\u5728\u4e0d\u540c\u5e02\u573a\u4e0a\u53d1\u5c55\u79d1\u6280\u54c1\u724c\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e5%9c%a8%e4%b8%bb%e8%a6%81%e5%b8%82%e5%9c%ba%e5%bb%ba%e7%ab%8b%e4%b8%80%e6%94%af%e5%85%b7%e5%a4%87%e6%9c%ac%e5%9c%b0%e5%8c%96%e8%83%bd%e5%8a%9b%e7%9a%84%e8%b7%a8%e8%81%8c%e8%83%bd%e5%9b%a2%e9%98%9f\"><\/span>\u5728\u4e3b\u8981\u5e02\u573a\u5efa\u7acb\u4e00\u652f\u5177\u5907\u672c\u5730\u5316\u80fd\u529b\u7684\u8de8\u804c\u80fd\u56e2\u961f<span 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class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e4%b8%8e%e5%85%b6%e4%bb%96%e5%8f%82%e4%b8%8e%e6%9c%ac%e5%9c%b0%e5%8c%96%e7%9a%84%e5%9b%a2%e9%98%9f%e5%85%b1%e4%ba%ab%e5%85%b3%e9%94%ae%e7%bb%a9%e6%95%88%e6%8c%87%e6%a0%87%e5%92%8c%e8%a1%a1%e9%87%8f%e6%a0%87%e5%87%86\"><\/span>\u4e0e\u5176\u4ed6\u53c2\u4e0e\u672c\u5730\u5316\u7684\u56e2\u961f\u5171\u4eab\u5173\u952e\u7ee9\u6548\u6307\u6807\u548c\u8861\u91cf\u6807\u51c6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u79d1\u6280\u8425\u9500\u4e2d\u7684\u8de8\u804c\u80fd\u672c\u5730\u5316\u8ba1\u5212\u9700\u8981\u5171\u4eab\u76ee\u6807\u548c\u6570\u636e\u3002\u901a\u8fc7\u5171\u540c\u4e86\u89e3\u5173\u952e\u7684\u8425\u9500\u548c\u672c\u5730\u5316\u7279\u5b9a\u6307\u6807\uff0c\u56e2\u961f\u53ef\u4ee5\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u6765\u4f18\u5316\u672c\u5730\u5316\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u6b63\u5982\u672c\u5730\u5316\u56e2\u961f\u5e94\u80fd\u591f\u83b7\u53d6\u6bcf\u4e2a\u5e02\u573a\u548c\u8bed\u8a00\u7684\u5173\u952e\u8425\u9500\u6307\u6807\uff08\u4f8b\u5982\uff0c\u7f51\u7ad9\u6d41\u91cf\u3001\u8f6c\u5316\u7387\u3001\u5ba2\u6237\u6ee1\u610f\u5ea6\u8bc4\u5206\uff09\uff0c\u672c\u5730\u5316\u76f8\u5173\u7684\u6570\u636e\u4e5f\u5e94\u968f\u65f6\u5411\u7ec4\u7ec7\u5185\u7684\u5176\u4ed6\u56e2\u961f\u63d0\u4f9b\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u65e5\u672c\u7684\u8425\u9500\u56e2\u961f\u4ee5\u63d0\u9ad8\u70b9\u51fb\u7387\uff08CTR\uff09\u4e3a\u76ee\u6807\uff0c\u672c\u5730\u5316\u56e2\u961f\u5c31\u53ef\u4ee5\u5411\u7ffb\u8bd1\u4eba\u5458\u63d0\u4f9b\u660e\u786e\u7684\u6307\u793a\uff0c\u5f3a\u8c03\u8c03\u6574 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class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5982\u679c\u60a8\u6709\u5927\u91cf\u73b0\u6709\u7684\u82f1\u6587\u5185\u5bb9\uff0c\u53ef\u80fd\u5f88\u60f3\u76f4\u63a5\u5c06\u5176\u9001\u53bb\u7ffb\u8bd1\u5c31\u5b8c\u4e8b\u4e86\u3002\u7136\u800c\uff0c\u4e0d\u8003\u8651\u6587\u5316\u7ec6\u5fae\u5dee\u522b\u3001\u5f53\u5730\u504f\u597d\u548c\u76ee\u6807\u53d7\u4f17\u4e60\u60ef\u7684\u6587\u672c\u4e0d\u4f1a\u8ba9\u4eba\u8eab\u4e34\u5176\u5883\uff0c\u4e5f\u4e0d\u4f1a\u6709\u6548\u3002\u9488\u5bf9\u7279\u5b9a\u53d7\u4f17\u53ef\u80fd\u610f\u5473\u7740\u91cd\u5199\u90e8\u5206\u6587\u6848\u3001\u521b\u5efa\u89c6\u9891\u5185\u5bb9\u3001\u8c03\u6574\u7535\u5b50\u90ae\u4ef6\u6a21\u677f\u7b49\u3002<\/p>\n\n\n\n<p>\u6709\u4e9b\u8d44\u6e90\uff0c\u5982SEO\u5185\u5bb9\uff0c\u53ef\u80fd\u9700\u8981\u4ece\u5934\u91cd\u65b0\u5236\u4f5c\u6216\u9ad8\u5ea6\u672c\u5730\u5316\uff0c\u56e0\u4e3a\u53ef\u80fd\u5b58\u5728\u65e0\u6cd5\u627e\u5230\u5bf9\u5e94\u5173\u952e\u8bcd\u7684\u60c5\u51b5\uff0c\u641c\u7d22\u610f\u56fe\u7684\u5dee\u5f02\uff0c\u5373\u4fbf\u5173\u952e\u8bcd\u53ef\u4ee5\u7ffb\u8bd1\u4e5f\u53ef\u80fd\u9700\u8981\u4e0d\u540c\u7684\u683c\u5f0f\u548c\u5185\u5bb9\u9884\u671f\uff0c\u4ee5\u53ca\u4e0d\u540c\u5730\u533a\u4e70\u5bb6\u6559\u80b2\u6c34\u5e73\u7684\u4e0d\u4e00\u81f4\u3001\u672c\u5730\u94fe\u63a5\u5efa\u8bbe\u7684\u8981\u6c42\u7b49\u56e0\u7d20\u3002<\/p>\n\n\n\n<p>\u5176\u4ed6\u4e00\u4e9b\u8d44\u4ea7\u66f4\u9002\u5408\u5e38\u89c4\u7ffb\u8bd1\uff0c\u4f8b\u5982\u4ea7\u54c1\u63cf\u8ff0\uff0c\u6216\u673a\u5668\u7ffb\u8bd1\uff0c\u4f8b\u5982\u4ea7\u54c1\u8bc4\u8bba\uff0c\u4ea6\u6216\u4e24\u8005\u7684\u4f18\u5316\u7ec4\u5408\uff0c\u4f8b\u5982\u767d\u76ae\u4e66\u3002<\/p>\n\n\n\n\n\n<div class=\"wp-block-group acf-blog-cta has-light-grey-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<p class=\"subhead has-blue-color has-text-color has-link-color has-text-align-center wp-elements-c2653eb4bf578bb69839befb1d60a13f\" style=\"text-align:center; text-transform:uppercase\">\u70b9\u64ad\u7f51\u7edc\u7814\u8ba8\u4f1a<\/p>\n\n\n\n<p class=\"has-text-align-center has-larger-font-size\"><strong>\u8425\u9500\u4eba\u5458\u5982\u4f55\u6709\u6548\u5229\u7528\u673a\u5668\u7ffb\u8bd1<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">\u5411\u6211\u4eec\u7684\u4e13\u5bb6\u56e2\u961f\u5b66\u4e60\u5982\u4f55\u5e94\u5bf9\u4e0d\u65ad\u589e\u957f\u7684\u5185\u5bb9\u7ffb\u8bd1\u9700\u6c42\uff0c\u540c\u65f6\u5728\u5f00\u62d3\u65b0\u5e02\u573a\u7684\u8fc7\u7a0b\u4e2d\u4fdd\u6301\u54c1\u724c\u7684\u4e00\u81f4\u6027\u3002<\/p>\n\n<\/div>\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e6%a0%b9%e6%8d%ae%e6%8a%95%e8%b5%84%e5%9b%9e%e6%8a%a5%e4%bc%98%e5%85%88%e8%80%83%e8%99%91%e6%9c%ac%e5%9c%b0%e5%8c%96%e8%b5%84%e4%ba%a7\"><\/span>\u6839\u636e\u6295\u8d44\u56de\u62a5\u4f18\u5148\u8003\u8651\u672c\u5730\u5316\u8d44\u4ea7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u60a8\u4e0d\u5fc5\u4e00\u5f00\u59cb\u5c31\u5168\u9762\u6295\u5165\u672c\u5730\u5316\u3002\u82b1\u65f6\u95f4\u5206\u6790\u6bcf\u4e00\u9879\u8d44\u4ea7\uff0c\u8c03\u67e5\u6bcf\u4e00\u9879\u8d44\u4ea7\u80fd\u5e26\u6765\u591a\u5c11\u6295\u8d44\u56de\u62a5\uff08ROI\uff09\u3002<\/p>\n\n\n\n<p>\u5728\u5927\u591a\u6570\u60c5\u51b5\u4e0b\uff0c\u4f18\u5148\u672c\u5730\u5316\u6700\u6210\u529f\u3001\u6700\u7a81\u51fa\u7684\u5185\u5bb9\uff0c\u7136\u540e\u9010\u6b65\u6269\u5c55\uff0c\u8fd9\u6837\u505a\u662f\u5f88\u6709\u5fc5\u8981\u7684\u3002\u5982\u679c\u60a8\u5e0c\u671b\u8fdb\u884c\u5168\u9762\u672c\u5730\u5316\uff0c\u8bc6\u522b\u54ea\u4e9b\u5185\u5bb9\u901a\u8fc7\u673a\u5668\u7ffb\u8bd1\uff08MT\uff09\u5904\u7406\u4e0d\u4f1a\u5f71\u54cd\u7528\u6237\u4f53\u9a8c\u5c06\u975e\u5e38\u6709\u5e2e\u52a9\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5bf9\u4e8e\u6d41\u91cf\u8f83\u5c11\u6216\u4e0d\u592a\u5173\u952e\u7684\u5185\u5bb9\uff0c\u60a8\u53ef\u4ee5\u81f3\u5c11\u5728\u521d\u671f\u4f7f\u7528\u673a\u5668\u7ffb\u8bd1\uff08MT\uff09\u3002\u60a8\u8fd8\u53ef\u4ee5\u51b3\u5b9a\u662f\u5426\u9700\u8981\u8bed\u8a00\u4e13\u5bb6\u5bf9\u8f93\u51fa\u7ed3\u679c\u8fdb\u884c\u7f16\u8f91\u3002\u7531\u4e8e\u7528\u6237\u901a\u5e38\u4f1a\u6d4f\u89c8\u7f51\u7ad9\u6216\u5e94\u7528\u5185\u5bb9\uff0c\u5bfb\u627e\u7279\u5b9a\u5173\u952e\u8bcd\u548c\u91cd\u8981\u4fe1\u606f\uff0c\u56e0\u6b64\u5728\u8bb8\u591a\u60c5\u51b5\u4e0b\uff0c\u673a\u5668\u7ffb\u8bd1\uff08MT\uff09\u80fd\u591f\u63d0\u4f9b\u4ee4\u4eba\u6ee1\u610f\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u7528\u6237\u901a\u5e38\u4e0d\u4f1a\u671f\u671b\u5728\u5e94\u7528\u5546\u5e97\u4e2d\u7684\u4ea7\u54c1\u8bc4\u8bba\u2014\u2014\u8fd9\u79cd\u9ad8\u5ea6\u52a8\u6001\u4e14\u5feb\u901f\u8fc7\u65f6\u7684\u5185\u5bb9\u2014\u2014\u62e5\u6709\u4e0e\u60a8\u5728\u9996\u9875\u91cd\u70b9\u5c55\u793a\u7684\u5ba2\u6237\u63a8\u8350\u76f8\u540c\u7684\u8bed\u8a00\u8d28\u91cf\u6c34\u5e73\u3002\u540c\u6837\uff0c\u9996\u9875\u6298\u53e0\u90e8\u5206\u4e0b\u65b9\u7684\u884c\u52a8\u53f7\u53ec\u6309\u94ae\uff08CTA\uff09\u5e94\u59cb\u7ec8\u8fdb\u884c\u4eba\u5de5\u7ffb\u8bd1\uff0c\u4ee5\u786e\u4fdd\u6700\u5927\u6548\u679c\uff0c\u800c\u4ea7\u54c1\u9875\u9762\u7684\u9875\u811a\u5219\u53ef\u4ee5\u5b89\u5168\u5730\u4f7f\u7528\u673a\u5668\u7ffb\u8bd1\uff0c\u5e76\u8fdb\u884c\u5fae\u8c03\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e8%ae%a9%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%8a%80%e6%9c%af%e6%9d%a5%e6%89%bf%e6%8b%85%e7%b9%81%e9%87%8d%e7%9a%84%e5%b7%a5%e4%bd%9c\"><\/span>\u8ba9\u672c\u5730\u5316\u6280\u672f\u6765\u627f\u62c5\u7e41\u91cd\u7684\u5de5\u4f5c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u65e0\u8bba\u60a8\u9009\u62e9\u4f55\u79cd\u5177\u4f53\u7684\u672c\u5730\u5316\u8bbe\u7f6e\uff0c\u81ea\u52a8\u5316\u90fd\u5e94\u6210\u4e3a\u4efb\u4f55\u672c\u5730\u5316\u5de5\u4f5c\u6d41\u7a0b\u7684\u4e00\u90e8\u5206\uff0c\u800c\u60a8\u9700\u8981\u5408\u9002\u7684\u5e73\u53f0\u548c\u5de5\u5177\u6765\u652f\u6301\u8fd9\u4e00\u8fc7\u7a0b\u3002\u7136\u800c\uff0c\u516c\u53f8\u89c4\u6a21\u3001\u6d89\u53ca\u7684\u5185\u5bb9\u7c7b\u578b\u548c\u6240\u9700\u8bed\u8a00\u90fd\u4f1a\u5f71\u54cd\u6240\u9700\u7684\u81ea\u52a8\u5316\u7a0b\u5ea6\u4ee5\u53ca\u60a8\u4e0d\u53ef\u6216\u7f3a\u7684\u529f\u80fd\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u6765\u8bf4\uff0c<a href=\"https:\/\/phrase.com\/zh\/blog\/posts\/optimize-marketing-localization-process\/\">\u8425\u9500\u672c\u5730\u5316<\/a>\u6d41\u7a0b\u81f3\u5c11\u5e94\u5305\u62ec\u4ee5\u4e0b\u5185\u5bb9\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><b>\u60a8\u6240\u6709\u591a\u8bed\u8a00\u5185\u5bb9\u7684\u552f\u4e00\u53ef\u4fe1\u6765\u6e90\uff1a<\/b><span style=\"font-weight: 400\">\u8fd9\u5bf9\u4e8e\u5b58\u50a8\u672c\u5730\u5316\u8d44\u4ea7\u3001\u7ba1\u7406\u591a\u8bed\u79cd\u5185\u5bb9\u3001\u91cd\u590d\u4f7f\u7528\u4ee5\u524d\u7ffb\u8bd1\u7684\u5185\u5bb9\u3001\u76d1\u63a7\u8fdb\u5ea6\u548c\u6027\u80fd\u3001\u4e0e\u7ffb\u8bd1\u4eba\u5458\u5171\u4eab\u672f\u8bed\u548c\u4e0a\u4e0b\u6587\u6570\u636e\u4ee5\u53ca\u751f\u6210\u62a5\u544a\u4ee5\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u81f3\u5173\u91cd\u8981\u3002<\/span><\/li>\n\n\n\n<li><b>\u96c6\u4e2d\u5f0f\u7ef4\u57fa\uff1a<\/b><span style=\"font-weight: 400\">\u6587\u6863\u662f\u786e\u4fdd\u60a8\u7684\u56e2\u961f\u5728\u6d41\u7a0b\u3001\u64cd\u4f5c\u3001\u54c1\u724c\u548c\u98ce\u683c\u6307\u5357\uff0c\u4ee5\u53ca\u5982\u4f55\u64b0\u5199\u672c\u5730\u5316\u53cb\u597d\u578b\u5185\u5bb9\u7b49\u65b9\u9762\u8fbe\u6210\u5171\u8bc6\u7684\u5173\u952e\u3002<\/span><\/li>\n\n\n\n<li><b>\u4e0e\u7b2c\u4e09\u65b9\u8425\u9500\u8f6f\u4ef6\u96c6\u6210\uff1a<\/b><span style=\"font-weight: 400\">\u60a8\u9009\u62e9\u7684\u672c\u5730\u5316\u5e73\u53f0\u5e94\u63d0\u4f9b\u4e0e\u60a8\u7684\u5176\u4ed6\u8425\u9500\u6280\u672f\u6808\u76f4\u63a5\u96c6\u6210\u7684\u672c\u5730\u652f\u6301\u529f\u80fd\uff0c\u5373\u65e0\u9700\u4efb\u4f55\u4e2d\u95f4\u4ef6\u3002\u4ece\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09\u548c\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\uff08CMS\uff09\u5230\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u548c\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\uff0c\u7cfb\u7edf\u96c6\u6210\u6709\u52a9\u4e8e\u5b9e\u73b0\u53ef\u6269\u5c55\u7684\u8425\u9500\u672c\u5730\u5316\u3002<\/span><\/li>\n\n\n\n<li><b>\u5f00\u653e\u6c9f\u901a\u6e20\u9053\uff1a<\/b><span style=\"font-weight: 400\">\u5f53\u53c2\u4e0e\u672c\u5730\u5316\u6d41\u7a0b\u7684\u4e0d\u540c\u56e2\u961f\u6210\u5458\u80fd\u591f\u9ad8\u6548\u3001\u5feb\u901f\u5730\u6c9f\u901a\u65f6\uff0c\u74f6\u9888\u95ee\u9898\u53ef\u4ee5\u7acb\u5373\u89e3\u51b3\uff0c\u95ee\u9898\u4e5f\u80fd\u591f\u66f4\u8fc5\u901f\u5730\u5f97\u5230\u5904\u7406\u3002\u4f8b\u5982\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u76f4\u63a5\u5411\u7ffb\u8bd1\u4eba\u5458\u63d0\u4f9b\u53cd\u9988\u6216\u8bf4\u660e\uff0c\u7ffb\u8bd1\u4eba\u5458\u53ef\u4ee5\u8981\u6c42\u8bbe\u8ba1\u4eba\u5458\u4e3a\u7ffb\u8bd1\u8f83\u957f\u7684\u7528\u6237\u754c\u9762\u5143\u7d20\u589e\u52a0\u7a7a\u95f4\u7b49\u3002<\/span><\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e5%88%a9%e7%94%a8-phrase-%e5%b0%86%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%8f%90%e5%8d%87%e5%88%b0%e6%96%b0%e9%ab%98%e5%ba%a6\"><\/span>\u5229\u7528 Phrase \u5c06\u672c\u5730\u5316\u63d0\u5347\u5230\u65b0\u9ad8\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4f9d\u9760\u5f3a\u5927\u7684\u672c\u5730\u5316\u6280\u672f\u662f\u6269\u5927\u56fd\u9645\u8425\u9500\u6d3b\u52a8\u5f71\u54cd\u7684\u5173\u952e\u3002\u5168\u7403\u4f01\u4e1a\u90fd\u4fe1\u8d56 Phrase &#8211; \u4e00\u5957\u5168\u9762\u96c6\u6210\u7684\u7ffb\u8bd1\u81ea\u52a8\u5316\u6280\u672f\uff0c\u4ee5\u63a5\u89e6\u66f4\u591a\u7684\u4eba\uff0c\u5efa\u7acb\u66f4\u6df1\u7684\u8054\u7cfb\uff0c\u5e76\u63a8\u52a8\u5168\u7403\u589e\u957f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image wp-image-48999\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48999\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-localization-suite.png\" alt=\"Phrase \u672c\u5730\u5316\u5e73\u53f0\u4ea7\u54c1\u6982\u8ff0 | Phrase\" width=\"450\" height=\"450\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-localization-suite.png 1000w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-localization-suite-300x300.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-localization-suite-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-localization-suite-768x768.png 768w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<p>Phrase \u672c\u5730\u5316\u5e73\u53f0<a href=\"https:\/\/phrase.com\/zh\/platform\/\"> Phrase \u672c\u5730\u5316\u5e73\u53f0<\/a> \u53ef\u4e0e\u60a8\u7684\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u65e0\u7f1d\u8fde\u63a5\uff0c\u5728\u6ee1\u8db3\u60a8\u5f53\u524d\u9700\u6c42\u7684\u540c\u65f6\uff0c\u8fd8\u80fd\u968f\u7740\u60a8\u9700\u6c42\u7684\u53d8\u5316\u800c\u8f7b\u677e\u6269\u5c55\u3002\u518d\u52a0\u4e0a\u5b8c\u5168\u7075\u6d3b\u7684\u5b9a\u4ef7\uff0c\u5c31\u4e0d\u96be\u7406\u89e3\u4e3a\u4ec0\u4e48\u4e16\u754c\u5404\u5730\u7684\u8425\u9500\u56e2\u961f\u90fd\u9009\u62e9 Phrase \u6765\u5f00\u5c55\u591a\u8bed\u79cd\u8425\u9500\u6d3b\u52a8\uff0c\u5e76\u5c3d\u53ef\u80fd\u4fdd\u8bc1\u8d28\u91cf\u548c\u4e00\u81f4\u6027\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><span style=\"font-weight: 400\">\u5229\u7528\u667a\u80fd\u81ea\u52a8\u5316\u7b80\u5316\u4eba\u5de5\u6216\u91cd\u590d\u6027\u7ffb\u8bd1\u4efb\u52a1\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u4e00\u7ad9\u5f0f\u7ba1\u7406\u6240\u6709\u6587\u4ef6\uff0c\u5e76\u5728\u4e00\u4e2a\u7edf\u4e00\u7684\u4e91\u7aef\u672c\u5730\u5316\u5e73\u53f0\u4e0a\u534f\u8c03\u6574\u4e2a\u7ffb\u8bd1\u5de5\u4f5c\u6d41\u7a0b\uff0c\u4e13\u4e3a\u8425\u9500\u56e2\u961f\u7684\u72ec\u7279\u9700\u6c42\u800c\u8bbe\u8ba1\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u4fc3\u8fdb\u4e0d\u540c\u65f6\u533a\u56e2\u961f\u6210\u5458\u4e4b\u95f4\u7684\u65e0\u7f1d\u534f\u4f5c\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u7ed3\u5408\u8ba1\u7b97\u673a\u8f85\u52a9\u7ffb\u8bd1\u5de5\u5177\u548c\u4eba\u5de5\u667a\u80fd\u673a\u5668\u7ffb\u8bd1\u7684\u5148\u8fdb\u529f\u80fd\uff0c\u91ca\u653e\u73b0\u6709\u7ffb\u8bd1\u6280\u672f\u7684\u7efc\u5408\u6f5c\u529b\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u4f7f\u7528 DOCX\u3001PSD\u3001SVG\u3001HTML \u7b49\u719f\u6089\u7684\u6587\u4ef6\u683c\u5f0f\u53d1\u9001\u7ffb\u8bd1\u5185\u5bb9\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u901a\u8fc7\u5728\u7ffb\u8bd1\u5b57\u7b26\u4e32\u4e2d\u6dfb\u52a0\u622a\u56fe\u6216\u6ce8\u91ca\uff0c\u4e3a\u8bed\u8a00\u4e13\u5bb6\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u4e0a\u4e0b\u6587\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u5141\u8bb8\u8bed\u8a00\u4e13\u5bb6\u901a\u8fc7\u4e0a\u4e0b\u6587\u9884\u89c8\uff0c\u4ee5\u539f\u751f\u683c\u5f0f\u5ba1\u67e5\u4ed6\u4eec\u7684\u5de5\u4f5c\uff0c\u5e76\u8fdb\u884c\u5b9e\u65f6\u66f4\u6539\u3002<\/span><\/li>\n\n\n\n<li><span 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