{"id":95548,"date":"2023-12-28T22:26:36","date_gmt":"2023-12-28T21:26:36","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e6%8f%ad%e7%a4%ba%e6%88%90%e5%8a%9f%e5%87%ba%e6%b5%b7%e7%9a%84%e7%a7%98%e8%af%80%ef%bc%9a%e7%a7%91%e6%8a%80%e4%bc%81%e4%b8%9a%e5%8f%91%e5%b1%95%e8%93%9d%e5%9b%be\/"},"modified":"2025-07-31T16:22:51","modified_gmt":"2025-07-31T14:22:51","slug":"tech-global-expansion","status":"publish","type":"post","link":"https:\/\/phrase.com\/zh\/blog\/posts\/tech-global-expansion\/","title":{"rendered":"\u63ed\u793a\u6210\u529f\u51fa\u6d77\u7684\u79d8\u8bc0\uff1a\u79d1\u6280\u4f01\u4e1a\u53d1\u5c55\u84dd\u56fe"},"content":{"rendered":"\n\n<p>\u5728\u5168\u7403\u79d1\u6280\u521b\u65b0\u548c\u6d88\u8d39\u8d8b\u52bf\u4e0d\u65ad\u53d8\u5316\u7684\u6d6a\u6f6e\u4e2d\uff0c\u8ffd\u6c42\u5168\u7403\u6269\u5f20\u662f\u79d1\u6280\u516c\u53f8\u53d1\u5c55\u58ee\u5927\u7684\u5173\u952e\u4e3e\u63aa\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c<a href=\"https:\/\/phrase.com\/zh\/blog\/posts\/global-expansion\/\">\u51fa\u6d77<\/a>\u7684\u9053\u8def\u4e0a\u4f1a\u9047\u5230\u8bb8\u591a\u969c\u788d\uff0c\u9700\u8981\u5bf9\u5e02\u573a\u52a8\u6001\u6709\u654f\u9510\u7684\u4e86\u89e3\uff0c\u5e76\u8fdb\u884c\u7f1c\u5bc6\u7684\u6218\u7565\u89c4\u5212\u3002<\/p>\n\n\n\n<p>\u9605\u8bfb\u672c\u6587\uff0c\u60a8\u5c06\u6df1\u5165\u4e86\u89e3\u8fdb\u5165\u56fd\u9645\u5e02\u573a\u7684\u79d1\u6280\u516c\u53f8\u6240\u9762\u4e34\u7684\u5e38\u89c1\u6311\u6218\uff0c\u5e76\u5b66\u4e60\u5982\u4f55\u5e94\u5bf9\u8fd9\u4e9b\u6311\u6218\u4ee5\u53d6\u5f97\u6301\u4e45\u7684\u6210\u529f\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default 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href=\"https:\/\/phrase.com\/zh\/blog\/posts\/market-expansion\/\">\u5f00\u62d3\u6d77\u5916\u5e02\u573a<\/a>\u7684\u9053\u8def\u4f17\u6240\u5468\u77e5\u5145\u6ee1\u590d\u6742\u6027\u3002\u6240\u5e78\u7684\u662f\u5df2\u7ecf\u6709\u4eba\u53d6\u5f97\u4e86\u6210\u529f\uff0c\u4f60\u4e5f\u53ef\u4ee5 \u2014\u2014 \u53ea\u8981\u4f60\u80fd\u5145\u5206\u8ba4\u8bc6\u5230\u8d70\u5411\u56fd\u9645\u5e02\u573a\u4f1a\u9047\u5230\u7684\u6311\u6218\u3002\u8ba9\u6211\u4eec\u6765\u63a2\u8ba8\u4e00\u4e9b\u4e0e\u516c\u53f8\u6218\u7565\u6027\u6269\u5f20\u5168\u7403\u7248\u56fe\u76f8\u5173\u7684\u5e38\u89c1\u56f0\u96be\u3002<\/p>\n\n\n\n\n\n<div class=\"wp-block-group acf-blog-cta has-phrase-green-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"1024\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-723x1024.jpg\" alt=\"Global expansion guide cover | Phrase\" class=\"wp-image-41126\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-723x1024.jpg 723w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-212x300.jpg 212w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-768x1087.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-1085x1536.jpg 1085w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-1447x2048.jpg 1447w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-scaled.jpg 1808w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<p class=\"subhead has-blue-color has-text-color has-link-color wp-elements-a9a8bfc6179de7ee03f0b74955ab3d10\" style=\"text-transform:uppercase\">\u514d\u8d39\u4e0b\u8f7d<\/p>\n\n\n\n<p class=\"has-larger-font-size\"><strong>\u63a8\u51fa\u5168\u7403\u4ea7\u54c1\u65f6\u5e94\u907f\u514d\u76845\u4e2a\u5e38\u89c1\u8bef\u533a<\/strong><\/p>\n\n\n\n<p>\u5927\u591a\u6570\u4eba\u5bb9\u6613\u5ffd\u89c6\u4ed6\u4eec\u4e0d\u719f\u6089\u8bed\u8a00\u7684\u4ea7\u54c1\uff0c\u56e0\u6b64\u5728\u4ea7\u54c1\u51fa\u6d77\u65f6\u89c4\u907f\u4ee5\u4e0b\u4e94\u4e2a\u5e38\u89c1\u9519\u8bef\uff0c\u80fd\u591f\u63d0\u5347\u60a8\u5728\u56fd\u9645\u5e02\u573a\u4e0a\u7684\u6210\u529f\u673a\u4f1a\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-grey-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/resources\/global-expansion-traps\/\">\u7acb\u5373\u4e0b\u8f7d<\/a>\n<\/div><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e5%b8%82%e5%9c%ba%e9%a5%b1%e5%92%8c%e4%b8%8e%e7%ab%9e%e4%ba%89\"><\/span>\u5e02\u573a\u9971\u548c\u4e0e\u7ade\u4e89<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8bb8\u591a\u79d1\u6280\u516c\u53f8\u90fd\u5728\u521b\u65b0\u6d6a\u6f6e\u4e2d\u51b2\u6d6a\u3002\u4ed6\u4eec\u62e5\u6709\u524d\u6240\u672a\u89c1\u7684\u5c16\u7aef\u4ea7\u54c1\uff0c\u5e0c\u671b\u7387\u5148\u5f00\u521b\u5e76\u5f81\u670d\u81ea\u5df1\u7684\u7ec6\u5206\u5e02\u573a\u3002\u7136\u800c\uff0c\u5f53\u4f01\u4e1a\u51fa\u6d77\u65f6\uff0c\u5f80\u5f80\u4f1a\u53d1\u73b0\u5e02\u573a\u5df2\u7ecf\u88ab\u534a\u6253\u7c7b\u4f3c\u7684\u89e3\u51b3\u65b9\u6848\u6240\u5360\u636e\uff0c\u540c\u65f6\u9762\u4e34\u6765\u81ea\u5168\u7403\u548c\u672c\u5730\u7ade\u4e89\u8005\u7684\u6fc0\u70c8\u7ade\u4e89\u3002\u8fd9\u662f\u4e00\u6b21\u73b0\u5b9e\u7684\u68c0\u9a8c\uff0c\u76f4\u51fb\u8981\u5bb3\u3002\u00a0<\/p>\n\n\n\n<p>\u7406\u60f3\u7684\u60c5\u51b5\u662f\uff0c\u516c\u53f8\u5728\u8fdb\u5165\u5e02\u573a\u4e4b\u524d\u5c31\u6709\u72ec\u7279\u7684\u9500\u552e\u5356\u70b9\uff08USP\uff09\u3002\u5728\u4f17\u591a\u516c\u53f8\u5728\u62a2\u593a\u6d88\u8d39\u8005\u65f6\uff0c\u660e\u786e\u7684<a href=\"https:\/\/phrase.com\/blog\/posts\/market-positioning\/\">\u5e02\u573a\u5b9a\u4f4d<\/a> \u662f\u8131\u9896\u800c\u51fa\u7684\u5173\u952e\u3002\u5bf9\u7ade\u4e89\u683c\u5c40\u8fdb\u884c\u6df1\u5165\u5206\u6790\u81f3\u5173\u91cd\u8981 &#8212; \u9996\u5148\uff0c\u4f60\u9700\u8981\u77e5\u9053\u7ade\u4e89\u5bf9\u624b\u5728\u505a\u4ec0\u4e48\uff0c\u7136\u540e\u624d\u80fd\u5236\u5b9a\u72ec\u7279\u7684\u5e94\u5bf9\u65b9\u6cd5\u3002\u00a0<\/p>\n\n\n\n<p>\u5168\u7403\u667a\u80fd\u624b\u673a\u5e02\u573a\u5c31\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><span style=\"font-weight: 400\">\u82f9\u679c\u516c\u53f8\u5f3a\u8c03\u5176\u8bbe\u5907\u7684\u8bbe\u8ba1\u548c\u7528\u6237\u4f53\u9a8c\uff08UX\uff09\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u4e09\u661f\u7684\u91cd\u70b9\u662f\u63d0\u4f9b\u591a\u6837\u5316\u7684\u4ea7\u54c1\u7cfb\u5217\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u5c0f\u7c73\u7684\u6218\u7565\u662f\u6027\u4ef7\u6bd4\u5373\u4ee5\u5408\u7406\u7684\u4ef7\u683c\u63d0\u4f9b\u9ad8\u4ef7\u503c\u4ea7\u54c1\u3002<\/span><\/li>\n\n<\/ul>\n\n\n\n<p>\u6240\u6709\u8fd9\u4e9b\u516c\u53f8\u90fd\u4ee5\u72ec\u7279\u7684\u65b9\u5f0f\u62a2\u5360\u5e02\u573a\u4efd\u989d &#8212; \u5b83\u4eec\u7684\u4ea7\u54c1\u90fd\u662f\u9488\u5bf9\u4e0d\u540c\u53d7\u4f17\u7cbe\u5fc3\u5b9a\u5236\u7684\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u7f13\u89e3\u5e02\u573a\u9971\u548c\u5e26\u6765\u7684\u6311\u6218\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5728\u4e24\u6761\u5e73\u884c\u8f68\u9053\u4e0a\u5f00\u5c55\u5de5\u4f5c\uff1a\u7d27\u8ddf\u5e02\u573a\u8d8b\u52bf\uff0c\u8c03\u6574\u4ea7\u54c1\uff0c\u9884\u6d4b\u672a\u6765\u5bf9\u521b\u65b0\u4ea7\u54c1\u7684\u9700\u6c42\uff1b\u79d1\u6280\u884c\u4e1a\u7684\u8001\u751f\u5e38\u8c08 &#8212; \u8981\u60f3\u6210\u4e3a\u9886\u5bfc\u8005\u800c\u4e0d\u662f\u8ffd\u968f\u8005\uff0c\u5c31\u5fc5\u987b\u4fdd\u6301\u9886\u5148\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e4%b8%8d%e5%90%8c%e7%9a%84%e6%b6%88%e8%b4%b9%e8%80%85%e8%a1%8c%e4%b8%ba%e5%92%8c%e5%81%8f%e5%a5%bd\"><\/span>\u4e0d\u540c\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u548c\u504f\u597d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6ca1\u6709\u4e24\u4e2a\u7528\u6237\u662f\u76f8\u540c\u7684\u3002\u7528\u6237\u754c\u9762\uff08UI\uff09\u8bbe\u8ba1\u3001\u54c1\u724c\u4f20\u8fbe\u4fe1\u606f\u7684\u8bed\u8a00\u3001\u7ed3\u8d26\u65f6\u63d0\u4f9b\u7684\u4ed8\u6b3e\u65b9\u5f0f\u7b49\u7b49\uff0c\u90fd\u4f1a\u5f71\u54cd\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u53c2\u4e0e\u5ea6\u548c\u7528\u6237\u504f\u597d\u3002\u5982\u679c<a href=\"https:\/\/phrase.com\/zh\/blog\/posts\/market-expansion\/\">\u51fa\u6d77<\/a>\u662f\u60a8\u7684\u6218\u7565\u89c4\u5212\u4e4b\u4e00\uff0c\u90a3\u4e48\u60a8\u9700\u8981\u51c6\u5907\u597d\u9762\u5bf9\u53d7\u4f17\u7684\u4e30\u5bcc\u6587\u5316\u591a\u6837\u6027\uff0c\u5e76\u5728\u4ea7\u54c1\u8bbe\u8ba1\u4e2d\u4f53\u73b0\u8fd9\u79cd\u591a\u6837\u6027\u3002\u00a0<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u8003\u8651\u4e00\u4e0b\u897f\u65b9\u5e02\u573a\u548c\u4e9a\u6d32\u5e02\u573a\u5728\u901a\u4fe1\u504f\u597d\u65b9\u9762\u7684\u5dee\u5f02\u3002\u897f\u65b9\u7528\u6237\u559c\u6b22\u7b80\u6d01\u660e\u4e86\u7684\u754c\u9762\uff0c\u800c\u4e9a\u6d32\u7528\u6237\u901a\u5e38\u559c\u6b22\u4fe1\u606f\u91cf\u66f4\u5927\u7684\u8bbe\u8ba1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image wp-image-70807 size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-70807 size-full\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2021\/12\/sony-website-com-vs-jp.png\" alt=\"\" width=\"1467\" height=\"1467\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2021\/12\/sony-website-com-vs-jp.png 1467w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/12\/sony-website-com-vs-jp-300x300.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/12\/sony-website-com-vs-jp-1024x1024.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/12\/sony-website-com-vs-jp-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/12\/sony-website-com-vs-jp-768x768.png 768w\" sizes=\"auto, (max-width: 1467px) 100vw, 1467px\" \/><figcaption class=\"wp-element-caption\">A side-by-side comparison of Sony&#8217;s English (.com) and Japanese localized websites reveals clear visual differences tailored to each audience&#8217;s preferences \u00a9 Sony<\/figcaption><\/figure>\n\n\n\n<p>\u4e86\u89e3\u8fd9\u4e9b\u7ec6\u5fae\u5dee\u522b\u5bf9\u4e8e\u8c03\u6574\u4ea7\u54c1\u548c\u5b9a\u5236\u8425\u9500\u7b56\u7565\u4ee5\u5f15\u8d77\u5f53\u5730\u53d7\u4f17\u7684\u5171\u9e23\u81f3\u5173\u91cd\u8981\u3002<a href=\"https:\/\/phrase.com\/blog\/posts\/guide-to-understanding-what-customers-really-want\/\">\u4e86\u89e3\u5ba2\u6237\u9700\u6c42<\/a> \uff0c\u7814\u7a76\u7528\u6237\u7684\u671f\u671b\u548c\u504f\u597d\uff0c\u5e76\u5c06\u5176\u7eb3\u5165\u4ea7\u54c1\u5f00\u53d1\u548c\u8425\u9500\u5de5\u4f5c\u4e2d\u3002\u8fd9\u6837\u53ef\u4ee5\u5e2e\u52a9\u60a8\u63d0\u9ad8\u521b\u5efa\u5353\u8d8a\u7528\u6237\u4f53\u9a8c\u7684\u53ef\u80fd\u6027\uff0c\u4ece\u800c\u9f13\u52b1\u5ba2\u6237\u518d\u6b21\u5149\u987e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e5%85%a8%e7%90%83%e5%8a%a8%e6%80%81%e5%8f%98%e5%8c%96\"><\/span>\u5168\u7403\u52a8\u6001\u53d8\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u77ac\u606f\u4e07\u53d8\u7684\u5168\u7403\u7ecf\u6d4e\u4e2d\uff0c\u79d1\u6280\u516c\u53f8\u8981\u5e94\u5bf9\u65e0\u6570\u6311\u6218\uff0c\u4ece\u4f9b\u5e94\u94fe\u4e2d\u65ad\u5230\u4e0d\u65ad\u53d8\u5316\u7684\u6cd5\u5f8b\u6cd5\u89c4\uff0c\u518d\u5230\u6d88\u8d39\u8005\u652f\u51fa\u7684\u6ce2\u52a8\u3002\u8981\u5e94\u5bf9\u8fd9\u4e9b\u6311\u6218\uff0c\u5c31\u5fc5\u987b\u91c7\u53d6\u79ef\u6781\u4e3b\u52a8\u7684\u65b9\u6cd5\u6765\u964d\u4f4e\u98ce\u9669\uff0c\u62a4\u4f4f\u5e95\u7ebf\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\u65b0\u51a0\u5bf9\u5168\u7403\u4f9b\u5e94\u94fe\u7684\u5f71\u54cd\u3002\u4f9d\u8d56\u5355\u4e00\u6765\u6e90\u4f9b\u5e94\u94fe\u7684\u516c\u53f8\u9762\u4e34\u7740\u4e25\u91cd\u7684\u4e2d\u65ad\u98ce\u9669\uff0c\u5bfc\u81f4\u5ef6\u8bef\u3001\u6210\u672c\u589e\u52a0\u4ee5\u53ca\u6f5c\u5728\u7684\u5ba2\u6237\u4e0d\u6ee1\u3002\u4e3a\u6b64\uff0c\u6210\u529f\u7684\u516c\u53f8\u5b9e\u73b0\u4e86\u4f9b\u5e94\u94fe\u591a\u6837\u5316\uff0c\u5e76\u91c7\u7528\u4e86\u533a\u5757\u94fe\u7b49\u6280\u672f\u6765\u63d0\u9ad8\u900f\u660e\u5ea6\u548c\u590d\u539f\u529b\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u8fd0\u8425\u6210\u672c\u7684\u4e0a\u5347\u548c\u80a1\u5e02\u7684\u6ce2\u52a8\u4e5f\u4f1a\u4fc3\u4f7f\u4f01\u4e1a\u4e0d\u65ad\u4f18\u5316\u6210\u672c\u7ed3\u6784\u3002\u81ea\u52a8\u5316\u548c<a href=\"https:\/\/phrase.com\/blog\/posts\/artificial-intelligence\/\">\u4eba\u5de5\u667a\u80fd\uff08AI\uff09<\/a> \u7684\u5e94\u7528\u6709\u52a9\u4e8e\u7b80\u5316\u64cd\u4f5c\u548c\u964d\u4f4e\u6210\u672c\u3002\u4e9a\u9a6c\u900a\u548c\u963f\u91cc\u5df4\u5df4\u7b49\u516c\u53f8\u5229\u7528\u4eba\u5de5\u667a\u80fd\u4f18\u5316\u7269\u6d41\uff0c\u63d0\u9ad8\u6548\u7387\uff0c\u51cf\u8f7b\u8fd0\u8425\u6210\u672c\u4e0a\u5347\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e6%88%90%e5%8a%9f%e5%87%ba%e6%b5%b7%e7%9a%84%e4%ba%94%e5%a4%a7%e5%85%b3%e9%94%ae%e7%ad%96%e7%95%a5\"><\/span>\u6210\u529f\u51fa\u6d77\u7684\u4e94\u5927\u5173\u952e\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5927\u578b\u79d1\u6280\u516c\u53f8\u7684\u6210\u529f\u5e76\u975e\u4e00\u65e5\u4e4b\u529f\u3002\u4ed6\u4eec\u4ee5\u521b\u65b0\u4e3a\u8d77\u70b9\uff0c\u4e0d\u65ad\u8c03\u6574\uff0c\u9010\u4e2a\u5e02\u573a\u63a8\u5e7f\uff0c\u5728\u7528\u6237\u4f53\u9a8c\u548c\u6ee1\u8db3\u5e02\u573a\u9700\u6c42\u4e4b\u95f4\u627e\u5230\u4e86\u5b8c\u7f8e\u7684\u5e73\u8861\u70b9\u3002\u00a0<\/p>\n\n\n\n<p>\u4ee5\u4e0b 5 \u9879\u6218\u7565\u4e3e\u63aa\u53ef\u5e2e\u52a9\u60a8\u5728\u51fa\u6d77\u4e4b\u8def\u4e0a\u91ca\u653e\u516c\u53f8\u7684\u5168\u90e8\u6f5c\u80fd\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e4%ba%86%e8%a7%a3%e5%bd%93%e5%9c%b0%e5%b8%82%e5%9c%ba\"><\/span>\u4e86\u89e3\u5f53\u5730\u5e02\u573a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4ece\u5934\u5f00\u59cb\uff1a\u505a\u597d\u8c03\u67e5\u7814\u7a76\uff0c\u5bf9\u5f53\u5730\u5e02\u573a\u6709\u7ec6\u81f4\u5165\u5fae\u7684\u4e86\u89e3\u3002\u901a\u8fc7 A\/B \u6d4b\u8bd5\u6216\u5176\u4ed6\u7c7b\u4f3c\u7684\u5e02\u573a\u7814\u7a76\u65b9\u6cd5\u6765\u63a2\u7d22\u6d88\u8d39\u8005\u7684\u504f\u597d\u3002<a href=\"https:\/\/phrase.com\/blog\/posts\/market-research\/\">\u5e02\u573a\u8c03\u7814\u65b9\u6cd5<\/a> \u2014\u2014 \u6df1\u5165\u7814\u7a76\u6bcf\u4e2a\u5e02\u573a\u7279\u6709\u7684\u76d1\u7ba1\u73af\u5883\u548c\u793e\u4f1a\u7ecf\u6d4e\u56e0\u7d20\uff08\u5982\u6d88\u8d39\u80fd\u529b\u3001\u4f7f\u7528\u6570\u5b57\u57fa\u7840\u8bbe\u65bd\u7684\u60c5\u51b5\u3001\u6587\u5316\u6c34\u5e73\u7b49\uff09\u4ee5\u53ca\u7ade\u4e89\u73af\u5883\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5f53 Uber \u51fa\u6d77\u5230\u5370\u5ea6\u65f6\uff0c\u5b83\u4e0d\u4ec5\u8981\u6839\u636e\u5f53\u5730\u8bed\u8a00\u548c\u652f\u4ed8\u65b9\u5f0f\u8c03\u6574\u5176\u5e94\u7528\u7a0b\u5e8f\uff0c\u8fd8\u8981\u5e94\u5bf9\u590d\u6742\u7684\u76d1\u7ba1\u6311\u6218\u3002Uber \u5728\u5370\u5ea6\u7684\u6210\u529f\u5e76\u975e\u5b8c\u5168\u57fa\u4e8e\u5176\u5168\u7403\u6a21\u5f0f\uff0c\u800c\u662f\u56e0\u4e3a\u5b83\u80fd\u591f\u6839\u636e\u5f53\u5730\u9700\u6c42\u5b9a\u5236\u670d\u52a1\uff0c\u4f8b\u5982\u5f15\u5165\u73b0\u91d1\u652f\u4ed8\u4ee5\u53ca\u4e13\u6ce8\u81ea\u52a8\u4e09\u8f6e\u8f66\u5e02\u573a\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u6839\u636e\u5f53\u5730\u4eba\u7684\u559c\u597d\u5b9a\u5236\u4ea7\u54c1\u5e76\u4e0d\u662f\u60a8\u552f\u4e00\u9700\u8981\u505a\u7684\u8c03\u6574\u3002\u60a8\u8fd8\u9700\u8981<a href=\"https:\/\/phrase.com\/blog\/posts\/optimize-marketing-localization-process\/\">\u8c03\u6574\u8425\u9500\u7b56\u7565<\/a> \u548c\u4f20\u64ad\u5de5\u5177\uff0c\u4ee5\u5e2e\u52a9\u60a8\u63a5\u89e6\u5230\u4e0d\u540c\u7684\u53d7\u4f17\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0cFacebook \u548c Instagram \u7b49\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u9700\u8981\u5b9a\u5236\u4ed6\u4eec\u7684\u5e7f\u544a\u5de5\u5177\uff0c\u6765\u9002\u5e94\u4e0d\u540c\u5730\u533a\u7684\u6587\u5316\u654f\u611f\u6027\u3002\u5728\u4e0d\u540c\u7684\u56fd\u5bb6\uff0c\u4eba\u4eec\u53ef\u80fd\u4f7f\u7528\u4e0d\u540c\u7684\u6e20\u9053\u641c\u7d22\u4fe1\u606f\uff08\u4f8b\u5982\uff0c\u5728\u4e2d\u56fd\uff0c\u4e3b\u8981\u7684\u641c\u7d22\u5f15\u64ce\u662f\u767e\u5ea6\uff0c\u800c\u5728\u97e9\u56fd\uff0c\u5219\u662f Naver\uff09\u3002\u4e86\u89e3\u8fd9\u4e9b\u7ec6\u5fae\u5dee\u522b\u5bf9\u4e8e\u7b56\u5212\u80fd\u591f\u5f15\u8d77\u5f53\u5730\u53d7\u4f17\u5171\u9e23\u7684\u8425\u9500\u6d3b\u52a8\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n\n<div class=\"wp-block-group acf-blog-cta has-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-791x1024.png\" alt=\"\u5e02\u573a\u672c\u5730\u5316\u7535\u5b50\u4e66\u5c01\u9762 | Phrase\" class=\"wp-image-43957\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-791x1024.png 791w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-232x300.png 232w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-768x994.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-1187x1536.png 1187w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-1583x2048.png 1583w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover.png 1700w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"subhead has-blue-color has-text-color has-link-color wp-elements-e4a9e3737ce7d768d7e428df329408dc\" style=\"text-transform:uppercase\">\u7acb\u5373\u4e0b\u8f7d<\/p>\n\n\n\n<p class=\"has-larger-font-size\"><strong>\u8ba9\u5168\u7403\u8425\u9500\u7b56\u7565\u5728\u672c\u5730\u5e02\u573a\u5de5\u4f5c<\/strong><\/p>\n\n\n\n<p>\u5229\u7528\u672c\u5730\u5316\u7684\u529b\u91cf\u4e0e\u5168\u7403\u53d7\u4f17\u5efa\u7acb\u6709\u6548\u8054\u7cfb\uff0c\u5e76\u63a2\u7d22\u6700\u4f73\u5b9e\u8df5\uff0c\u4e3a\u60a8\u7684\u4e0b\u4e00\u4e2a\u5168\u7403\u8425\u9500\u6d3b\u52a8\u53d6\u5f97\u6210\u529f\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-grey-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/resources\/marketing-localization\/\">\u4e0b\u8f7d\u6307\u5357<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e5%bb%ba%e7%ab%8b%e9%80%82%e5%ba%94%e6%80%a7%e5%bc%ba%e3%80%81%e5%90%88%e8%a7%84%e7%9a%84%e5%85%a8%e7%90%83%e5%9f%ba%e7%a1%80%e8%ae%be%e6%96%bd\"><\/span>\u5efa\u7acb\u9002\u5e94\u6027\u5f3a\u3001\u5408\u89c4\u7684\u5168\u7403\u57fa\u7840\u8bbe\u65bd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8981\u6210\u529f\u51fa\u6d77\uff0c\u6700\u91cd\u8981\u7684\u662f\u5efa\u7acb\u5f39\u6027\u548c\u53ef\u6269\u5c55\u7684\u6280\u672f\u57fa\u7840\u8bbe\u65bd\u3002\u8fd9\u4e0d\u4ec5\u9700\u8981\u4e3a\u7528\u6237\u521b\u5efa\u529f\u80fd\u8f6f\u4ef6\uff0c\u8fd8\u9700\u8981\u4e86\u89e3\u5f53\u5730\u6cd5\u89c4\u548c\u5408\u89c4\u6807\u51c6\uff0c\u5e76\u5177\u5907\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u6280\u672f\u80fd\u529b\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u4efb\u4f55\u8fd0\u8425\u6765\u8bf4\uff0c\u9075\u5b88\u5f53\u5730\u6cd5\u89c4\u90fd\u5c24\u4e3a\u91cd\u8981\u3002\u4f8b\u5982\uff0c\u4efb\u4f55\u6536\u96c6\u548c\u7ba1\u7406\u7528\u6237\u6570\u636e\u7684\u8f6f\u4ef6\u516c\u53f8\u90fd\u5fc5\u987b\u638c\u63e1\u5404\u5730\u533a\u7279\u5b9a\u7684\u6570\u636e\u4fdd\u62a4\u6cd5\u5f8b\u548c\u9690\u79c1\u6cd5\u89c4\uff08\u5982\u6b27\u6d32\u7684 GDPR\uff09\u3002\u5efa\u8bbe\u9002\u5e94\u6027\u5f3a\u7684\u57fa\u7840\u8bbe\u65bd\u6d89\u53ca\u6280\u672f\u65b9\u9762\u7684\u8003\u8651\u56e0\u7d20\u4ee5\u53ca\u6cd5\u5f8b\u6cd5\u89c4\u7684\u5408\u89c4\u6027\u3002<\/p>\n\n\n\n<p>\u4ee5\u5fb7\u56fd\u4f01\u4e1a\u8d44\u6e90\u89c4\u5212\u8f6f\u4ef6\u5de8\u5934 SAP \u516c\u53f8\u4e3a\u4f8b\u3002SAP \u5728\u76d1\u7ba1\u4e25\u683c\u7684\u73af\u5883\u4e2d\u8fd0\u8425\uff0c\u6df1\u77e5\u8981\u60f3\u53d6\u5f97\u6210\u529f\uff0c\u4ea7\u54c1\u5fc5\u987b\u5728\u5168\u7403\u8303\u56f4\u5185\u7b26\u5408\u5f53\u5730\u6807\u51c6\u3002\u4ed6\u4eec\u7684\u6807\u8bed\u201c<a href=\"https:\/\/www.sap.com\/products\/embedded-localization.html#overview\">\u81ea\u4fe1\u5168\u7403\u5316\uff08Confidently Global\uff09<\/a>\u201d\u5f70\u663e\u4e86\u5176\u81f4\u529b\u4e8e\u5b9e\u73b0\u5168\u7403\u4ea7\u54c1\u8986\u76d6\u548c\u672c\u5730\u5408\u89c4\u7684\u627f\u8bfa\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e6%8a%95%e8%b5%84%e5%85%a8%e7%90%83%e5%8c%96%e5%92%8c%e5%a4%9a%e5%85%83%e5%8c%96%e4%ba%ba%e6%89%8d\"><\/span>\u6295\u8d44\u5168\u7403\u5316\u548c\u591a\u5143\u5316\u4eba\u624d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u62e5\u6709\u4e00\u652f\u591a\u5143\u5316\u4e14\u6280\u80fd\u5a34\u719f\u7684\u56e2\u961f\u662f\u975e\u5e38\u5b9d\u8d35\u7684\uff0c\u5b83\u80fd\u4e3a\u4f60\u63d0\u4f9b\u4e9f\u9700\u7684\u89c6\u89d2\u548c\u5bf9\u4e0d\u540c\u5e02\u573a\u8fd0\u4f5c\u65b9\u5f0f\u7684\u4e86\u89e3\u3002<\/p>\n\n\n\n<p>\u516c\u53f8\u5e94\u8425\u9020\u4e00\u4e2a\u5b89\u5168\u3001\u5305\u5bb9\u7684\u73af\u5883\uff0c\u4e0d\u80fd\u4e3a\u4e86\u521b\u65b0\u800c\u653e\u5f03\u4eba\u6027\u3002\u53ef\u4ee5\u5c06\u5176\u89c6\u4e3a\u4e00\u4e2a\u826f\u6027\u5faa\u73af &#8212; \u8fd9\u4e9b\u4e8b\u60c5\u5f80\u5f80\u4f1a\u4f20\u64ad\u5f00\u6765\uff0c\u800c\u901a\u8fc7\u8425\u9020\u4e00\u4e2a\u5177\u6709\u5438\u5f15\u529b\u7684\u5de5\u4f5c\u73af\u5883\uff0c\u60a8\u5c06\u4e0d\u65ad\u5438\u5f15\u66f4\u591a\u7684\u672a\u6765\u4eba\u624d\u3002\u521b\u5efa\u4e00\u652f\u591a\u5143\u6587\u5316\u7684\u5458\u5de5\u961f\u4f0d\u4f1a\u5e26\u6765\u4e0d\u540c\u7684\u89c1\u89e3\u3002\u5165\u804c\u4eba\u5458\u7684\u591a\u6837\u6027\u4e0d\u4ec5\u9650\u4e8e\u56fd\u7c4d\uff0c\u8fd8\u5305\u62ec\u4e0d\u540c\u7684\u6559\u80b2\u80cc\u666f\u3001\u7ecf\u9a8c\u548c\u6280\u80fd\u7ec4\u5408\u3002<\/p>\n\n\n\n<p>\u4e00\u65e6\u5458\u5de5\u5165\u804c\uff0c\u6295\u8d44\u4e8e\u6301\u7eed\u5b66\u4e60\u548c\u53d1\u5c55\u8ba1\u5212\u53ef\u4ee5\u786e\u4fdd\u4ed6\u4eec\u59cb\u7ec8\u4fdd\u6301\u5353\u8d8a\u8868\u73b0\u3002\u516c\u53f8\u53ef\u4ee5\u5f00\u5c55\u8de8\u6587\u5316\u57f9\u8bad\u9879\u76ee\uff0c\u4ee5\u63d0\u5347\u5458\u5de5\u7684\u6587\u5316\u667a\u5546\uff0c\u4f7f\u5176\u80fd\u591f\u9ad8\u6548\u5e94\u5bf9\u591a\u5143\u5316\u5e02\u573a\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e5%bb%ba%e7%ab%8b%e5%9c%b0%e6%96%b9%e4%bc%99%e4%bc%b4%e5%85%b3%e7%b3%bb\"><\/span>\u5efa\u7acb\u5730\u65b9\u4f19\u4f34\u5173\u7cfb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5408\u4f5c\u662f\u6210\u529f\u51fa\u6d77\u7684\u6838\u5fc3\u3002\u4e0e\u672c\u5730\u4f01\u4e1a\uff08\u65e0\u8bba\u662f\u8425\u9500\u673a\u6784\u8fd8\u662f\u79d1\u6280\u516c\u53f8\uff09\u5efa\u7acb\u6218\u7565\u5408\u4f5c\u5173\u7cfb\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002\u8fd9\u4e9b\u5408\u4f5c\u4f19\u4f34\u53ef\u4ee5\u6210\u4e3a\u60a8\u5728\u89c4\u5212<a href=\"https:\/\/phrase.com\/zh\/blog\/posts\/entering-foreign-markets\/\">\u8fdb\u5165\u5e02\u573a<\/a>\u8fd9\u4e00\u590d\u6742\u8fc7\u7a0b\u4e2d\u6700\u4eb2\u5bc6\u7684\u76df\u53cb\uff0c\u4e3a\u60a8\u63d0\u4f9b\u5173\u4e8e\u672c\u5730\u5e02\u573a\u7ec6\u5fae\u5dee\u5f02\u7684\u5b9d\u8d35\u89c1\u89e3\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u4e0e\u5f53\u5730\u4e13\u5bb6\u5408\u4f5c\uff0c\u60a8\u53ef\u4ee5\u6df1\u523b\u4e86\u89e3\u8fd9\u4e9b\u5e02\u573a\u6240\u56fa\u6709\u7684\u72ec\u7279\u6311\u6218\u548c\u673a\u9047\u3002\u8fd9\u4e9b\u6df1\u8c19\u672c\u5730\u73af\u5883\u7684\u4e13\u4e1a\u4eba\u58eb\u80fd\u591f\u7cbe\u51c6\u5224\u65ad\u54ea\u4e9b\u7b56\u7565\u884c\u4e4b\u6709\u6548\uff0c\u54ea\u4e9b\u9677\u9631\u9700\u8981\u89c4\u907f\uff0c\u6210\u4e3a\u60a8\u51fa\u6d77\u8fc7\u7a0b\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u5411\u5bfc\u3002\u6b64\u5916\uff0c\u6218\u7565\u5408\u4f5c\u5173\u7cfb\u4e0d\u4ec5\u63d0\u4f9b\u6d1e\u5bdf\u529b\uff0c\u8fd8\u80fd\u8ba9\u60a8\u63a5\u89e6\u6210\u719f\u7684\u7f51\u7edc\u8d44\u6e90\uff0c\u4ece\u800c\u63d0\u5347\u60a8\u5728\u5168\u7403\u8303\u56f4\u5185\u7684\u7ade\u4e89\u529b\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u53ef\u80fd\u4e3a\u60a8\u6253\u5f00\u6b64\u524d\u672a\u5f00\u53d1\u7684\u9500\u552e\u673a\u4f1a\u4e4b\u95e8\uff0c\u4f7f\u60a8\u7684\u516c\u53f8\u5728\u65b0\u5e02\u573a\u4e2d\u83b7\u5f97\u66f4\u5e7f\u6cdb\u3001\u66f4\u7a33\u56fa\u7684\u7acb\u8db3\u70b9\u3002<br \/><br \/><br \/><br \/><br \/>\u4ece\u672c\u8d28\u4e0a\u6765\u8bf4\uff0c\u5408\u4f5c\u662f\u4e00\u79cd\u591a\u65b9\u9762\u7684\u8d44\u4ea7\uff0c\u4e0d\u4ec5\u80fd\u591f\u5e26\u6765\u6218\u7565\u4f18\u52bf\uff0c\u8fd8\u80fd\u4fc3\u8fdb\u4f01\u4e1a\u5728\u5168\u7403\u8303\u56f4\u5185\u66f4\u5f3a\u5927\u3001\u66f4\u53ef\u6301\u7eed\u7684\u53d1\u5c55\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%e6%a0%b9%e6%8d%ae%e5%bd%93%e5%9c%b0%e5%81%8f%e5%a5%bd%e8%b0%83%e6%95%b4%e8%bd%af%e4%bb%b6\"><\/span>\u6839\u636e\u5f53\u5730\u504f\u597d\u8c03\u6574\u8f6f\u4ef6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8981\u5728\u6bcf\u4e2a\u76ee\u6807\u5e02\u573a\u6380\u8d77\u6ce2\u6f9c\uff0c\u8d70\u5b9a\u5236\u5316\u8def\u7ebf\u81f3\u5173\u91cd\u8981\u3002\u8c03\u6574\u4ea7\u54c1\u8bbe\u8ba1\u548c\u529f\u80fd\u8bbe\u7f6e\uff0c\u4f7f\u5176\u7b26\u5408\u672c\u5730\u6587\u5316\u3001\u8bed\u8a00\u548c\u4f7f\u7528\u504f\u597d\uff0c\u53ef\u4ee5\u6253\u9020\u51fa\u5b8c\u5584\u7684\u7528\u6237\u4f53\u9a8c\uff08UX\uff09\u3002\u8fd9\u662f\u786e\u4fdd\u5ba2\u6237\u6ee1\u610f\u5ea6\u5e76\u5ef6\u957f\u4ea7\u54c1\u751f\u547d\u5468\u671f\u7684\u6700\u4f73\u9009\u62e9\u3002\u00a0<\/p>\n\n\n\n<p>\u8c03\u6574\u4ea7\u54c1\u4ee5\u9002\u5e94\u76ee\u6807\u5e02\u573a\u7684\u5177\u4f53\u9700\u6c42\u5e76\u6700\u5927\u5316\u6210\u529f\u673a\u4f1a\uff0c\u8fd9\u6b63\u662f<a href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/\">\u672c\u5730\u5316<\/a>\u7684\u804c\u8d23\u6240\u5728\u3002\u5728\u79d1\u6280\u884c\u4e1a\uff0c\u672c\u5730\u5316\u5728\u5c06\u4ea7\u54c1\u63a8\u5411\u5168\u7403\u7528\u6237\u7684\u8fc7\u7a0b\u4e2d\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>\u60f3\u60f3\u4e00\u4e9b\u6210\u719f\u7684\u4f01\u4e1a\uff0c\u4f8b\u5982\u5fae\u8f6f\u6216\u8c37\u6b4c\uff0c\u6216\u8005\u8fc7\u53bb15\u5e74\u95f4\u5d2d\u9732\u5934\u89d2\u7684\u516c\u53f8\uff0c\u6bd4\u5982Facebook\u6216Canva\u3002\u4ed6\u4eec\u5c06\u4ea7\u54c1\u63d0\u4f9b\u652f\u6301\u7684\u8bed\u8a00\u6269\u5c55\u5230100\u591a\u79cd\uff0c\u56e0\u4e3a\u4ed6\u4eec\u6df1\u77e5\uff0c\u8981\u6269\u5927\u4ea7\u54c1\u7684\u5438\u5f15\u529b\uff0c\u5c31\u5fc5\u987b\u63d0\u4f9b\u6d41\u7545\u3001\u81ea\u7136\u5e76\u4e14\u7b26\u5408\u6587\u5316\u80cc\u666f\u7684\u7528\u6237\u4f53\u9a8c\uff08UX\uff09\u3002<\/p>\n\n\n\n<p>\u60a8\u7684\u4ea7\u54c1\u53ef\u80fd\u65e0\u9700\u4e00\u5f00\u59cb\u5c31\u652f\u6301\u4f17\u591a\u8bed\u8a00 &#8212; \u91c7\u53d6\u4e00\u79cd\u5408\u7406\u4e14\u6709\u9488\u5bf9\u6027\u7684\u8bed\u8a00\u6269\u5c55\u7b56\u7565\u662f\u66f4\u53ef\u53d6\u7684\u3002\u7136\u800c\uff0c\u63d0\u4f9b\u591a\u8bed\u8a00\u652f\u6301\u9700\u8981\u4e00\u4e2a\u6df1\u601d\u719f\u8651\u7684\u6218\u7565\uff0c\u65e2\u7ed3\u5408\u4eba\u4e3a\u4e13\u4e1a\u77e5\u8bc6\uff0c\u53c8\u5145\u5206\u5229\u7528<a href=\"https:\/\/phrase.com\/zh\/blog\/posts\/localization-technology\/\">\u672c\u5730\u5316\u6280\u672f<\/a> \u7684\u4f18\u52bf\u3002 <br \/><br \/><br \/><br \/>\u8fd9\u79cd\u7ec4\u5408\u5c06\u4f7f\u60a8\u80fd\u591f\u66f4\u5feb\u3001\u66f4\u81ea\u4fe1\u5730\u63a5\u89e6\u5230\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\uff0c\u5e76\u5728\u5168\u7403\u8303\u56f4\u5185\u63d0\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6\u3002<\/p>\n\n\n\n\n\n<div class=\"wp-block-group acf-blog-cta has-light-grey-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7fc3d43a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-not-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"937\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-1024x937.png\" alt=\"Phrase localization platform key visual | Phrase\" class=\"wp-image-44308\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-1024x937.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-300x275.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-768x703.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-1536x1406.png 1536w, 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