In Other Words https://phrase.com/series/in-other-words/ Mon, 06 Apr 2026 03:36:14 +0000 en-US © 2025 Phrase Localization and translation software Phrase Phrase false No yes 69b3e668-abd2-56d2-98ab-7c4d83a04f14 https://wordpress.org/?v=6.9.4 Aarron Spinley on CX’s $10 trillion blind spot https://phrase.com/podcast/episode/aarron-spinley-on-cxs-10-trillion-blind-spot/ Thu, 02 Apr 2026 09:36:58 +0000 643200c5-fb36-5cf0-9d97-a2fbeb2ff28e Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, joins host Jason Hemingway to challenge some of the most widely accepted ideas in CX, marketing and growth. They examine why the way most organizations measure and manage customer value is fundamentally flawed.

The post Aarron Spinley on CX’s $10 trillion blind spot appeared first on Phrase.

]]> Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, joins host Jason Hemingway to challenge some of the most widely accepted ideas in CX, marketing and growth. They examine why the way most organizations measure and manage customer value is fundamentally flawed.

The post Aarron Spinley on CX’s $10 trillion blind spot appeared first on Phrase.

]]> https://phrase.com/wp-content/uploads/2026/03/Aarron-Spinley_Episode-Thumbnail_NameOnly_NoLogo.jpg Aarron Spinley on CX’s $10 trillion blind spot false no 00:46:54 No no Building a scalable content engine for global growth https://phrase.com/podcast/episode/building-a-scalable-content-engine-for-global-growth/ Thu, 19 Mar 2026 10:55:10 +0000 ab6f9b75-18dd-5190-bb3b-8095bd4a763c Chris Dell, former leader of Booking.com’s global content organization, joins host Jason Hemingway to explore the hidden operating system behind global scale: content. Drawing on fourteen years building a 400-person in-house agency delivering multilingual content across 45 locations, Chris shares why growth challenges rarely come from ambition, but from the realities of execution at scale.

The post Building a scalable content engine for global growth appeared first on Phrase.

]]> Chris Dell, former leader of Booking.com’s global content organization, joins host Jason Hemingway to explore the hidden operating system behind global scale: content. Drawing on fourteen years building a 400-person in-house agency delivering multilingual content across 45 locations, Chris shares why growth challenges rarely come from ambition, but from the realities of execution at scale.

The post Building a scalable content engine for global growth appeared first on Phrase.

]]> https://phrase.com/wp-content/uploads/2026/03/Chris-Dell_Episode-Thumbnail_NameOnly-NO-LOGO.jpg Building a scalable content engine for global growth false no 00:56:15 No no The 10-second customer journey and how to remove friction fast https://phrase.com/podcast/episode/the-10-second-customer-journey-and-how-to-remove-friction-fast/ Thu, 05 Mar 2026 09:58:16 +0000 e5a82c5d-2e8b-55b0-81cf-85103363749b Todd Unger, CXO at the American Medical Association and best selling author, joins host Jason Hemingway to explore what Todd calls the Tornado Funnel, where the entire customer journey compresses into a single moment of decision. When that moment hits, friction decides who wins.

The post The 10-second customer journey and how to remove friction fast appeared first on Phrase.

]]> Todd Unger, CXO at the American Medical Association and best selling author, joins host Jason Hemingway to explore what Todd calls the Tornado Funnel, where the entire customer journey compresses into a single moment of decision. When that moment hits, friction decides who wins.

The post The 10-second customer journey and how to remove friction fast appeared first on Phrase.

]]> https://phrase.com/wp-content/uploads/2026/03/Todd-Unger_Episode-Thumbnail_NameOnly-nologo.jpg The 10-second customer journey and how to remove friction fast false no 00:39:12 No no Turning words into experiences that travel https://phrase.com/podcast/episode/turning-words-into-experiences-that-travel/ Thu, 19 Feb 2026 10:50:00 +0000 2f1a6006-3e58-51ba-b031-4151bf22f7bb Freddie Braun, Localization and International Content Lead at Monzo Bank, joins host Jason Hemingway to explore the role global content plays in building trusted customer experiences at scale.

The post Turning words into experiences that travel appeared first on Phrase.

]]> Freddie Braun, Localization and International Content Lead at Monzo Bank, joins host Jason Hemingway to explore the role global content plays in building trusted customer experiences at scale.

The post Turning words into experiences that travel appeared first on Phrase.

]]> https://phrase.com/wp-content/uploads/2026/02/Freddie-Braun_Episode-Thumbnail_NameOnly.jpg Turning words into experiences that travel false no 00:37:13 No no From brand friend-zone To market dominance https://phrase.com/podcast/episode/from-brand-friend-zone-to-market-dominance/ Thu, 05 Feb 2026 11:39:09 +0000 0a3ec77f-7a9b-5c82-8d49-ea6da470bb93 Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone, joins host Jason Hemingway to explore how emotional connection fuels commercial success. They discuss building trust through consistent customer experiences and converting brand advocates into your strongest marketing asset.

The post From brand friend-zone To market dominance appeared first on Phrase.

]]> Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone, joins host Jason Hemingway to explore how emotional connection fuels commercial success. They discuss building trust through consistent customer experiences and converting brand advocates into your strongest marketing asset.

The post From brand friend-zone To market dominance appeared first on Phrase.

]]> https://phrase.com/wp-content/uploads/2026/02/Doug-Zarkin_Episode-Thumbnail_NameOnly-no-logo.jpg From brand friend-zone To market dominance false no 00:34:52 No no Why most GTM models fail and how to build one that scales https://phrase.com/podcast/episode/why-most-gtm-models-fail-and-how-to-build-one-that-scales/ Thu, 22 Jan 2026 12:04:06 +0000 c1e0eaae-1a6b-5e62-9e58-4d06574a4488 Axel Kirstetter, global go-to-market and product marketing leader, joins host Jason Hemingway about why localisation goes beyond translation, how AI can support (not replace) marketers, and how focus, execution, and regional insight help brands balance central vision with local relevance.

The post Why most GTM models fail and how to build one that scales appeared first on Phrase.

]]> Axel Kirstetter, global go-to-market and product marketing leader, joins host Jason Hemingway about why localisation goes beyond translation, how AI can support (not replace) marketers, and how focus, execution, and regional insight help brands balance central vision with local relevance.

The post Why most GTM models fail and how to build one that scales appeared first on Phrase.

]]> https://phrase.com/wp-content/uploads/2026/01/Axel-Kirstetter_Episode-Thumbnail_NameOnly-No-Logo.jpg Why most GTM models fail and how to build one that scales false no 00:41:22 No no Scaling with empathy and AI: The growth balance most brands miss https://phrase.com/podcast/episode/scaling-with-empathy-and-ai-the-growth-balance-most-brands-miss/ Thu, 08 Jan 2026 09:34:45 +0000 714bdd45-9a80-59c4-b2cd-dda8120ca07f Christina Bylin, Chief Marketing Officer at CarParts.com, joins host Jason Hemingway to explore how modern CMOs balance brand-building, performance marketing, and purpose at scale.

The post Scaling with empathy and AI: The growth balance most brands miss appeared first on Phrase.

]]> Christina Bylin, Chief Marketing Officer at CarParts.com, joins host Jason Hemingway to explore how modern CMOs balance brand-building, performance marketing, and purpose at scale.

The post Scaling with empathy and AI: The growth balance most brands miss appeared first on Phrase.

]]> https://phrase.com/wp-content/uploads/2025/12/Christina-Bylin_Episode-Thumbnail_NameOnly.jpg Scaling with empathy and AI: The growth balance most brands miss false no 0:00 No no The data strategy that separates global winners from the rest https://phrase.com/podcast/episode/the-data-strategy-that-separates-global-winners-from-the-rest/ Tue, 23 Dec 2025 09:02:57 +0000 fd199e7f-5ed9-508b-9e8d-ccbe0eb097ac Willem Koenders, Global Leader in Data Strategy at ZS, joins host Jason Hemingway to explore why the business case for governance cannot wait, how to balance global standards with local market realities, and what leaders should put in place to reduce risk while increasing speed.

The post The data strategy that separates global winners from the rest appeared first on Phrase.

]]> Willem Koenders, Global Leader in Data Strategy at ZS, joins host Jason Hemingway to explore why the business case for governance cannot wait, how to balance global standards with local market realities, and what leaders should put in place to reduce risk while increasing speed.

The post The data strategy that separates global winners from the rest appeared first on Phrase.

]]> https://phrase.com/wp-content/uploads/2025/12/Willem-Koenders_Episode-Thumbnail_NameOnly_nologo.jpg The data strategy that separates global winners from the rest false no 0:00 No no Why localization belongs In the boardroom https://phrase.com/podcast/episode/why-localization-belongs-in-the-boardroom/ Tue, 09 Dec 2025 11:17:51 +0000 6aa0fd7e-9819-56ad-988f-802f0c4d3b56 Nataly Kelly, Chief Marketing Officer at Zappi, joins host Jason Hemingway to explore why localization deserves a permanent seat in the boardroom, how to tie multilingual strategy directly to revenue growth, and the key tactics to build cultural fluency across global markets.

The post Why localization belongs In the boardroom appeared first on Phrase.

]]> Nataly Kelly, Chief Marketing Officer at Zappi, joins host Jason Hemingway to explore why localization deserves a permanent seat in the boardroom, how to tie multilingual strategy directly to revenue growth, and the key tactics to build cultural fluency across global markets.

The post Why localization belongs In the boardroom appeared first on Phrase.

]]> https://phrase.com/wp-content/uploads/2025/12/Nataly-Kelly_Episode-Thumbnail_NameOnly_v2.jpg Why localization belongs In the boardroom false no 0:00 No no