In Other Words https://phrase.com/series/in-other-words/ Fri, 15 May 2026 15:53:49 +0000 en-US © 2025 Phrase Localization and translation software Phrase Phrase false No yes 69b3e668-abd2-56d2-98ab-7c4d83a04f14 https://wordpress.org/?v=6.9.4 Bolt-on or built-in? Rethinking international growth https://phrase.com/podcast/episode/bolt-on-or-built-in-rethinking-international-growth/ Thu, 14 May 2026 08:50:28 +0000 125f2aaf-34d7-5d61-be92-cfd0e4a10616 In conversation with Jason Hemingway, Kevin explorest what changes when you treat global growth as an operating principle from the start, where AI is opening markets that were never economically viable before, and why localization teams need to stop counting words and start telling a revenue story.

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]]> In conversation with Jason Hemingway, Kevin explorest what changes when you treat global growth as an operating principle from the start, where AI is opening markets that were never economically viable before, and why localization teams need to stop counting words and start telling a revenue story.

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]]> https://phrase.com/wp-content/uploads/2026/05/Kevin-ODonnell_Episode-Thumbnail-For-Fame-Host-Spotify-Apple-Pod-With-Logo.jpg Bolt-on or built-in? Rethinking international growth false no 00:37:42 No no David Aaker on the 5Bs of modern banding https://phrase.com/podcast/episode/david-aaker-on-the-5bs-of-modern-banding/ Thu, 30 Apr 2026 09:06:21 +0000 de17f642-474f-53a7-8249-1f2a9a74e28c Host Jason Hemingway sits down with David Aaker to discuss how branding has evolved since the scanner-data-driven 1980s, why the pressure for short-term results keeps undermining long-term brand investment, and what it takes to build trust in an era of rampant skepticism.

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]]> Host Jason Hemingway sits down with David Aaker to discuss how branding has evolved since the scanner-data-driven 1980s, why the pressure for short-term results keeps undermining long-term brand investment, and what it takes to build trust in an era of rampant skepticism.

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]]> https://phrase.com/wp-content/uploads/2026/04/David-Aaker_Episode-Thumbnail_NameOnly-nologo.jpg David Aaker on the 5Bs of modern banding false no 00:37:04 No no The leadership gap holding back enterprise AI https://phrase.com/podcast/episode/the-leadership-gap-holding-back-enterprise-ai/ Thu, 16 Apr 2026 08:44:50 +0000 452897bf-0fd8-507b-907a-be7ad6586ae3 Raf Postepski, Senior Director at Alvarez & Marsal, joins host Jason Hemingway to ask a question most boards haven't confronted yet. If AI is commoditizing your models and turning your business systems into interchangeable boxes of data, what is actually left to compete on? The answer demands a rethink of how organizations operate globally.

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]]> Raf Postepski, Senior Director at Alvarez & Marsal, joins host Jason Hemingway to ask a question most boards haven't confronted yet. If AI is commoditizing your models and turning your business systems into interchangeable boxes of data, what is actually left to compete on? The answer demands a rethink of how organizations operate globally.

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]]> https://phrase.com/wp-content/uploads/2026/04/Raf-Postepski_Episode-Thumbnail_nologo.jpg The leadership gap holding back enterprise AI false no 00:36:19 No no Aarron Spinley on CX’s $10 trillion blind spot https://phrase.com/podcast/episode/aarron-spinley-on-cxs-10-trillion-blind-spot/ Thu, 02 Apr 2026 09:36:58 +0000 643200c5-fb36-5cf0-9d97-a2fbeb2ff28e Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, joins host Jason Hemingway to challenge some of the most widely accepted ideas in CX, marketing and growth. They examine why the way most organizations measure and manage customer value is fundamentally flawed.

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]]> Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, joins host Jason Hemingway to challenge some of the most widely accepted ideas in CX, marketing and growth. They examine why the way most organizations measure and manage customer value is fundamentally flawed.

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]]> https://phrase.com/wp-content/uploads/2026/03/Aarron-Spinley_Episode-Thumbnail_NameOnly_NoLogo.jpg Aarron Spinley on CX’s $10 trillion blind spot false no 00:46:54 No no Building a scalable content engine for global growth https://phrase.com/podcast/episode/building-a-scalable-content-engine-for-global-growth/ Thu, 19 Mar 2026 10:55:10 +0000 ab6f9b75-18dd-5190-bb3b-8095bd4a763c Chris Dell, former leader of Booking.com’s global content organization, joins host Jason Hemingway to explore the hidden operating system behind global scale: content. Drawing on fourteen years building a 400-person in-house agency delivering multilingual content across 45 locations, Chris shares why growth challenges rarely come from ambition, but from the realities of execution at scale.

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]]> Chris Dell, former leader of Booking.com’s global content organization, joins host Jason Hemingway to explore the hidden operating system behind global scale: content. Drawing on fourteen years building a 400-person in-house agency delivering multilingual content across 45 locations, Chris shares why growth challenges rarely come from ambition, but from the realities of execution at scale.

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]]> https://phrase.com/wp-content/uploads/2026/03/Chris-Dell_Episode-Thumbnail_NameOnly-NO-LOGO.jpg Building a scalable content engine for global growth false no 00:56:15 No no The 10-second customer journey and how to remove friction fast https://phrase.com/podcast/episode/the-10-second-customer-journey-and-how-to-remove-friction-fast/ Thu, 05 Mar 2026 09:58:16 +0000 e5a82c5d-2e8b-55b0-81cf-85103363749b Todd Unger, CXO at the American Medical Association and best selling author, joins host Jason Hemingway to explore what Todd calls the Tornado Funnel, where the entire customer journey compresses into a single moment of decision. When that moment hits, friction decides who wins.

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]]> Todd Unger, CXO at the American Medical Association and best selling author, joins host Jason Hemingway to explore what Todd calls the Tornado Funnel, where the entire customer journey compresses into a single moment of decision. When that moment hits, friction decides who wins.

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]]> https://phrase.com/wp-content/uploads/2026/03/Todd-Unger_Episode-Thumbnail_NameOnly-nologo.jpg The 10-second customer journey and how to remove friction fast false no 00:39:12 No no Turning words into experiences that travel https://phrase.com/podcast/episode/turning-words-into-experiences-that-travel/ Thu, 19 Feb 2026 10:50:00 +0000 2f1a6006-3e58-51ba-b031-4151bf22f7bb Freddie Braun, Localization and International Content Lead at Monzo Bank, joins host Jason Hemingway to explore the role global content plays in building trusted customer experiences at scale.

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]]> Freddie Braun, Localization and International Content Lead at Monzo Bank, joins host Jason Hemingway to explore the role global content plays in building trusted customer experiences at scale.

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]]> https://phrase.com/wp-content/uploads/2026/02/Freddie-Braun_Episode-Thumbnail_NameOnly.jpg Turning words into experiences that travel false no 00:37:13 No no From brand friend-zone To market dominance https://phrase.com/podcast/episode/from-brand-friend-zone-to-market-dominance/ Thu, 05 Feb 2026 11:39:09 +0000 0a3ec77f-7a9b-5c82-8d49-ea6da470bb93 Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone, joins host Jason Hemingway to explore how emotional connection fuels commercial success. They discuss building trust through consistent customer experiences and converting brand advocates into your strongest marketing asset.

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]]> Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone, joins host Jason Hemingway to explore how emotional connection fuels commercial success. They discuss building trust through consistent customer experiences and converting brand advocates into your strongest marketing asset.

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]]> https://phrase.com/wp-content/uploads/2026/02/Doug-Zarkin_Episode-Thumbnail_NameOnly-no-logo.jpg From brand friend-zone To market dominance false no 00:34:52 No no Why most GTM models fail and how to build one that scales https://phrase.com/podcast/episode/why-most-gtm-models-fail-and-how-to-build-one-that-scales/ Thu, 22 Jan 2026 12:04:06 +0000 c1e0eaae-1a6b-5e62-9e58-4d06574a4488 Axel Kirstetter, global go-to-market and product marketing leader, joins host Jason Hemingway about why localisation goes beyond translation, how AI can support (not replace) marketers, and how focus, execution, and regional insight help brands balance central vision with local relevance.

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]]> Axel Kirstetter, global go-to-market and product marketing leader, joins host Jason Hemingway about why localisation goes beyond translation, how AI can support (not replace) marketers, and how focus, execution, and regional insight help brands balance central vision with local relevance.

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]]> https://phrase.com/wp-content/uploads/2026/01/Axel-Kirstetter_Episode-Thumbnail_NameOnly-No-Logo.jpg Why most GTM models fail and how to build one that scales false no 00:41:22 No no