In Other Words https://phrase.com/series/in-other-words/ Wed, 07 Oct 2026 21:06:09 +0000 en-US © 2025 Phrase Localization and translation software Phrase Phrase false No yes 69b3e668-abd2-56d2-98ab-7c4d83a04f14 https://wordpress.org/?v=7.1.3 Mastercard’s former CMCO on dropping the brand name https://phrase.com/podcast/episode/mastercards-former-cmco-on-dropping-the-brand-name/ Thu, 01 Oct 2026 09:35:50 +0000 6ff06af1-ac9e-5cc8-95e1-d51b015ab3e4 How confident would you be removing your company's name from its logo? Raja Rajamannar tested recognition across 26 countries before making that call at Mastercard. The Mastercard Senior Fellow and Former CMCO explains why he also cut ad spend by 70%, and who brands really need to convince when AI is making the recommendation.

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]]> How confident would you be removing your company's name from its logo? Raja Rajamannar tested recognition across 26 countries before making that call at Mastercard. The Mastercard Senior Fellow and Former CMCO explains why he also cut ad spend by 70%, and who brands really need to convince when AI is making the recommendation.

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]]> https://phrase.com/wp-content/uploads/2026/09/Raja-Rajamannar_Thumbnail_NameOnly-NoLogo.png Mastercard’s former CMCO on dropping the brand name false no 51:57 No no How a CMO prepares for a world beyond search https://phrase.com/podcast/episode/how-thumbtacks-cmo-prepares-for-a-world-beyond-search/ Thu, 17 Sep 2026 09:16:25 +0000 e46b7445-ca04-591e-ad61-9362b209feb1 Your next customer might hire someone through an AI assistant and never visit your website. Thumbtack's first-ever CMO Llibert Argerich joins In Other Words to explain why the company is embedding 300,000 professionals into AI platforms, why every zip code is a distinct market, and how he built an 11-channel growth engine.

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]]> Your next customer might hire someone through an AI assistant and never visit your website. Thumbtack's first-ever CMO Llibert Argerich joins In Other Words to explain why the company is embedding 300,000 professionals into AI platforms, why every zip code is a distinct market, and how he built an 11-channel growth engine.

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]]> https://phrase.com/wp-content/uploads/2026/09/Llibert-Argerich_Thumbnail_NameOnly-NOLOGO.png How a CMO prepares for a world beyond search false no 49:02 No no When a billion users don’t think as one audience https://phrase.com/podcast/episode/nandagopal-rajan-the-indian-express-billion-user-content-market/ Thu, 03 Sep 2026 08:59:49 +0000 e22f5392-207e-5ff2-858d-57afd3374b19 Nandagopal Rajan, CEO of Indian Express Digital, grew a 30-person basement team into a 550-person operation reaching over 100 million monthly visitors across five languages. He explains what a decade of building trust in the world's most complex content market has taught him about editorial discipline, AI adoption, and the monetization paradox facing multilingual publishers.

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]]> Nandagopal Rajan, CEO of Indian Express Digital, grew a 30-person basement team into a 550-person operation reaching over 100 million monthly visitors across five languages. He explains what a decade of building trust in the world's most complex content market has taught him about editorial discipline, AI adoption, and the monetization paradox facing multilingual publishers.

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]]> https://phrase.com/wp-content/uploads/2026/09/Nandagopal-Rajan_Thumbnail_NameOnly-NoLogo.jpg When a billion users don’t think as one audience false no 34:53 No no Operating in 70+ countries with zero room for error https://phrase.com/podcast/episode/operating-in-70-countries-with-zero-room-for-error/ Thu, 20 Aug 2026 13:53:27 +0000 4dcc57ed-8883-5ed3-8f8d-a216c46dfc2e Terrence Wiggins is a Peripheral Marketing Leader at Cordis Corporation, bringing over two decades of MedTech marketing expertise. He explores what brand means when your buyer is a surgeon choosing a device mid-procedure and how you hold a coherent message together across more than 70 countries with different regulatory and language requirements.

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]]> Terrence Wiggins is a Peripheral Marketing Leader at Cordis Corporation, bringing over two decades of MedTech marketing expertise. He explores what brand means when your buyer is a surgeon choosing a device mid-procedure and how you hold a coherent message together across more than 70 countries with different regulatory and language requirements.

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]]> https://phrase.com/wp-content/uploads/2026/08/Terrence-Wiggins_Thumbnail_NameOnly_NoLogo.jpg Operating in 70+ countries with zero room for error false no 45:08 No no The cost of being misunderstood https://phrase.com/podcast/episode/the-cost-of-being-misunderstood/ Thu, 23 Jul 2026 09:52:54 +0000 dce5266a-887e-5fc2-92f4-e072e74bb1f7 Tamara Tirják spent a decade leading global content at Frontier Developments, the studio behind Planet Zoo, Planet Coaster, and Jurassic World Evolution. The team invented a fictional language and ran 48-hour content pipelines for live-service games. She discusses why gaming audiences are the least forgiving in the world when content fails to connect.

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]]> Tamara Tirják spent a decade leading global content at Frontier Developments, the studio behind Planet Zoo, Planet Coaster, and Jurassic World Evolution. The team invented a fictional language and ran 48-hour content pipelines for live-service games. She discusses why gaming audiences are the least forgiving in the world when content fails to connect.

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]]> https://phrase.com/wp-content/uploads/2026/07/Tamara-Tirjak-_Thumbnail_NameOnly-nologo.jpg The cost of being misunderstood false no 00:44:07 No no Who’s accountable when AI rewrites the rules https://phrase.com/podcast/episode/whos-accountable-when-ai-rewrites-the-rules/ Thu, 09 Jul 2026 08:23:44 +0000 1806f3fc-c6d5-5568-a899-506459c7f01d Dr. Eva-Marie Muller-Stuler is the Founder and CEO of The Hummingbird Group and former EY and IBM AI leader. Named World's Best Data Scientist in 2020, she joins host Jason Hemingway to explore what companies get wrong when scaling AI globally and where accountability sits when AI is embedded in enterprise decision-making.

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]]> Dr. Eva-Marie Muller-Stuler is the Founder and CEO of The Hummingbird Group and former EY and IBM AI leader. Named World's Best Data Scientist in 2020, she joins host Jason Hemingway to explore what companies get wrong when scaling AI globally and where accountability sits when AI is embedded in enterprise decision-making.

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]]> https://phrase.com/wp-content/uploads/2026/07/Dr-Eva-Marie-Muller-Stuler_Thumbnail_NameOnly_NoLogo.jpg Who’s accountable when AI rewrites the rules false no 00:51:17 No no What 12,000 technology decision makers taught one tech advisor https://phrase.com/podcast/episode/what-12000-technology-decision-makers-taught-one-tech-advisor/ Thu, 25 Jun 2026 08:51:58 +0000 dac33512-9b12-5f04-b5c4-c4b6fe8d392a Building tech internally? Scott Kinka calls it a hamster wheel you can never get off. In this episode of In Other Words, Scott shares why build vs. buy matters more as businesses expand into new markets. They cover partner ecosystems and where AI is creating value for organizations investing in platforms they can build on.

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]]> Building tech internally? Scott Kinka calls it a hamster wheel you can never get off. In this episode of In Other Words, Scott shares why build vs. buy matters more as businesses expand into new markets. They cover partner ecosystems and where AI is creating value for organizations investing in platforms they can build on.

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]]> https://phrase.com/wp-content/uploads/2026/06/Scott-Kinka_Thumbnail_NameOnly-NoLogo.jpg What 12,000 technology decision makers taught one tech advisor false no 00:44:30 No no What Fortnite taught Fortune 100 CEOs about their global customers https://phrase.com/podcast/episode/what-fortnite-taught-fortune-100-ceos-about-their-global-customers/ Thu, 11 Jun 2026 10:23:10 +0000 cba2984e-8783-58ef-b265-2d6dd279768e In this special CEO-to-CEO edition of In Other Words, Phrase CEO Georg Ell sits down with Cathy Hackl, CEO of Future Dynamics, Nokia's Futurist-in-Residence, and Newsweek's Top 25 AI Visionaries. They explore why your brand may soon need to sell to both humans and robots and what a generation already converting dollars to Robux reveals.

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]]> In this special CEO-to-CEO edition of In Other Words, Phrase CEO Georg Ell sits down with Cathy Hackl, CEO of Future Dynamics, Nokia's Futurist-in-Residence, and Newsweek's Top 25 AI Visionaries. They explore why your brand may soon need to sell to both humans and robots and what a generation already converting dollars to Robux reveals.

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]]> https://phrase.com/wp-content/uploads/2026/06/Cathy-Hackl_Thumbnail_NameOnly-NoLogo.jpg What Fortnite taught Fortune 100 CEOs about their global customers false no 00:31:33 No no Buy or build? The decision you can’t afford to get wrong https://phrase.com/podcast/episode/buy-or-build-the-decision-you-cant-afford-to-get-wrong/ Thu, 28 May 2026 11:11:37 +0000 d88bbbec-fc41-5c32-bd1d-b458ad7ecea9 Elaine Barsoom, former Nike AI innovation lead and Venture Partner at Silicon Foundry, examines the decisions that define how global brands scale technology, manage partnerships and embed AI into everyday operations. She tackles the build vs buy question, ecosystem fragmentation and AI adoption, drawing on twenty years inside some of the world's most recognized brands.

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]]> Elaine Barsoom, former Nike AI innovation lead and Venture Partner at Silicon Foundry, examines the decisions that define how global brands scale technology, manage partnerships and embed AI into everyday operations. She tackles the build vs buy question, ecosystem fragmentation and AI adoption, drawing on twenty years inside some of the world's most recognized brands.

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]]> https://phrase.com/wp-content/uploads/2026/05/Elaine-Barsoom_Episode-Thumbnail_NameOnly-NoLogo.jpg Buy or build? The decision you can’t afford to get wrong false no 00:33:48 No no