In Other Words https://phrase.com/series/in-other-words/ Fri, 26 Jun 2026 02:21:08 +0000 en-US © 2025 Phrase Localization and translation software Phrase Phrase false No yes 69b3e668-abd2-56d2-98ab-7c4d83a04f14 https://wordpress.org/?v=6.9.4 What 12,000 technology decision makers taught one tech advisor https://phrase.com/podcast/episode/what-12000-technology-decision-makers-taught-one-tech-advisor/ Thu, 25 Jun 2026 08:51:58 +0000 dac33512-9b12-5f04-b5c4-c4b6fe8d392a Building tech internally? Scott Kinka calls it a hamster wheel you can never get off. In this episode of In Other Words, Scott shares why build vs. buy matters more as businesses expand into new markets. They cover partner ecosystems and where AI is creating value for organizations investing in platforms they can build on.

The post What 12,000 technology decision makers taught one tech advisor appeared first on Phrase.

]]> Building tech internally? Scott Kinka calls it a hamster wheel you can never get off. In this episode of In Other Words, Scott shares why build vs. buy matters more as businesses expand into new markets. They cover partner ecosystems and where AI is creating value for organizations investing in platforms they can build on.

The post What 12,000 technology decision makers taught one tech advisor appeared first on Phrase.

]]> https://phrase.com/wp-content/uploads/2026/06/Scott-Kinka_Thumbnail_NameOnly-NoLogo.jpg What 12,000 technology decision makers taught one tech advisor false no 00:44:30 No no What Fortnite taught Fortune 100 CEOs about their global customers https://phrase.com/podcast/episode/what-fortnite-taught-fortune-100-ceos-about-their-global-customers/ Thu, 11 Jun 2026 10:23:10 +0000 cba2984e-8783-58ef-b265-2d6dd279768e In this special CEO-to-CEO edition of In Other Words, Phrase CEO Georg Ell sits down with Cathy Hackl, CEO of Future Dynamics, Nokia's Futurist-in-Residence, and Newsweek's Top 25 AI Visionaries. They explore why your brand may soon need to sell to both humans and robots and what a generation already converting dollars to Robux reveals.

The post What Fortnite taught Fortune 100 CEOs about their global customers appeared first on Phrase.

]]> In this special CEO-to-CEO edition of In Other Words, Phrase CEO Georg Ell sits down with Cathy Hackl, CEO of Future Dynamics, Nokia's Futurist-in-Residence, and Newsweek's Top 25 AI Visionaries. They explore why your brand may soon need to sell to both humans and robots and what a generation already converting dollars to Robux reveals.

The post What Fortnite taught Fortune 100 CEOs about their global customers appeared first on Phrase.

]]> https://phrase.com/wp-content/uploads/2026/06/Cathy-Hackl_Thumbnail_NameOnly-NoLogo.jpg What Fortnite taught Fortune 100 CEOs about their global customers false no 00:31:33 No no Buy or build? The decision you can’t afford to get wrong https://phrase.com/podcast/episode/buy-or-build-the-decision-you-cant-afford-to-get-wrong/ Thu, 28 May 2026 11:11:37 +0000 d88bbbec-fc41-5c32-bd1d-b458ad7ecea9 Elaine Barsoom, former Nike AI innovation lead and Venture Partner at Silicon Foundry, examines the decisions that define how global brands scale technology, manage partnerships and embed AI into everyday operations. She tackles the build vs buy question, ecosystem fragmentation and AI adoption, drawing on twenty years inside some of the world's most recognized brands.

The post Buy or build? The decision you can’t afford to get wrong appeared first on Phrase.

]]> Elaine Barsoom, former Nike AI innovation lead and Venture Partner at Silicon Foundry, examines the decisions that define how global brands scale technology, manage partnerships and embed AI into everyday operations. She tackles the build vs buy question, ecosystem fragmentation and AI adoption, drawing on twenty years inside some of the world's most recognized brands.

The post Buy or build? The decision you can’t afford to get wrong appeared first on Phrase.

]]> https://phrase.com/wp-content/uploads/2026/05/Elaine-Barsoom_Episode-Thumbnail_NameOnly-NoLogo.jpg Buy or build? The decision you can’t afford to get wrong false no 00:33:48 No no Bolt-on or built-in? Rethinking international growth https://phrase.com/podcast/episode/bolt-on-or-built-in-rethinking-international-growth/ Thu, 14 May 2026 08:50:28 +0000 125f2aaf-34d7-5d61-be92-cfd0e4a10616 In conversation with Jason Hemingway, Kevin explorest what changes when you treat global growth as an operating principle from the start, where AI is opening markets that were never economically viable before, and why localization teams need to stop counting words and start telling a revenue story.

The post Bolt-on or built-in? Rethinking international growth appeared first on Phrase.

]]> In conversation with Jason Hemingway, Kevin explorest what changes when you treat global growth as an operating principle from the start, where AI is opening markets that were never economically viable before, and why localization teams need to stop counting words and start telling a revenue story.

The post Bolt-on or built-in? Rethinking international growth appeared first on Phrase.

]]> https://phrase.com/wp-content/uploads/2026/05/Kevin-ODonnell_Episode-Thumbnail-For-Fame-Host-Spotify-Apple-Pod-With-Logo.jpg Bolt-on or built-in? Rethinking international growth false no 00:37:42 No no David Aaker on the 5Bs of modern branding https://phrase.com/podcast/episode/david-aaker-on-the-5bs-of-modern-banding/ Thu, 30 Apr 2026 09:06:21 +0000 de17f642-474f-53a7-8249-1f2a9a74e28c Host Jason Hemingway sits down with David Aaker to discuss how branding has evolved since the scanner-data-driven 1980s, why the pressure for short-term results keeps undermining long-term brand investment, and what it takes to build trust in an era of rampant skepticism.

The post David Aaker on the 5Bs of modern branding appeared first on Phrase.

]]> Host Jason Hemingway sits down with David Aaker to discuss how branding has evolved since the scanner-data-driven 1980s, why the pressure for short-term results keeps undermining long-term brand investment, and what it takes to build trust in an era of rampant skepticism.

The post David Aaker on the 5Bs of modern branding appeared first on Phrase.

]]> https://phrase.com/wp-content/uploads/2026/04/David-Aaker_Episode-Thumbnail_NameOnly-nologo.jpg David Aaker on the 5Bs of modern branding false no 00:37:04 No no The leadership gap holding back enterprise AI https://phrase.com/podcast/episode/the-leadership-gap-holding-back-enterprise-ai/ Thu, 16 Apr 2026 08:44:50 +0000 452897bf-0fd8-507b-907a-be7ad6586ae3 Raf Postepski, Senior Director at Alvarez & Marsal, joins host Jason Hemingway to ask a question most boards haven't confronted yet. If AI is commoditizing your models and turning your business systems into interchangeable boxes of data, what is actually left to compete on? The answer demands a rethink of how organizations operate globally.

The post The leadership gap holding back enterprise AI appeared first on Phrase.

]]> Raf Postepski, Senior Director at Alvarez & Marsal, joins host Jason Hemingway to ask a question most boards haven't confronted yet. If AI is commoditizing your models and turning your business systems into interchangeable boxes of data, what is actually left to compete on? The answer demands a rethink of how organizations operate globally.

The post The leadership gap holding back enterprise AI appeared first on Phrase.

]]> https://phrase.com/wp-content/uploads/2026/04/Raf-Postepski_Episode-Thumbnail_nologo.jpg The leadership gap holding back enterprise AI false no 00:36:19 No no Aarron Spinley on CX’s $10 trillion blind spot https://phrase.com/podcast/episode/aarron-spinley-on-cxs-10-trillion-blind-spot/ Thu, 02 Apr 2026 09:36:58 +0000 643200c5-fb36-5cf0-9d97-a2fbeb2ff28e Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, joins host Jason Hemingway to challenge some of the most widely accepted ideas in CX, marketing and growth. They examine why the way most organizations measure and manage customer value is fundamentally flawed.

The post Aarron Spinley on CX’s $10 trillion blind spot appeared first on Phrase.

]]> Aarron Spinley, co-founder of the Field Bell Institute and author of The Customering Method, joins host Jason Hemingway to challenge some of the most widely accepted ideas in CX, marketing and growth. They examine why the way most organizations measure and manage customer value is fundamentally flawed.

The post Aarron Spinley on CX’s $10 trillion blind spot appeared first on Phrase.

]]> https://phrase.com/wp-content/uploads/2026/03/Aarron-Spinley_Episode-Thumbnail_NameOnly_NoLogo.jpg Aarron Spinley on CX’s $10 trillion blind spot false no 00:46:54 No no Building a scalable content engine for global growth https://phrase.com/podcast/episode/building-a-scalable-content-engine-for-global-growth/ Thu, 19 Mar 2026 10:55:10 +0000 ab6f9b75-18dd-5190-bb3b-8095bd4a763c Chris Dell, former leader of Booking.com’s global content organization, joins host Jason Hemingway to explore the hidden operating system behind global scale: content. Drawing on fourteen years building a 400-person in-house agency delivering multilingual content across 45 locations, Chris shares why growth challenges rarely come from ambition, but from the realities of execution at scale.

The post Building a scalable content engine for global growth appeared first on Phrase.

]]> Chris Dell, former leader of Booking.com’s global content organization, joins host Jason Hemingway to explore the hidden operating system behind global scale: content. Drawing on fourteen years building a 400-person in-house agency delivering multilingual content across 45 locations, Chris shares why growth challenges rarely come from ambition, but from the realities of execution at scale.

The post Building a scalable content engine for global growth appeared first on Phrase.

]]> https://phrase.com/wp-content/uploads/2026/03/Chris-Dell_Episode-Thumbnail_NameOnly-NO-LOGO.jpg Building a scalable content engine for global growth false no 00:56:15 No no The 10-second customer journey and how to remove friction fast https://phrase.com/podcast/episode/the-10-second-customer-journey-and-how-to-remove-friction-fast/ Thu, 05 Mar 2026 09:58:16 +0000 e5a82c5d-2e8b-55b0-81cf-85103363749b Todd Unger, CXO at the American Medical Association and best selling author, joins host Jason Hemingway to explore what Todd calls the Tornado Funnel, where the entire customer journey compresses into a single moment of decision. When that moment hits, friction decides who wins.

The post The 10-second customer journey and how to remove friction fast appeared first on Phrase.

]]> Todd Unger, CXO at the American Medical Association and best selling author, joins host Jason Hemingway to explore what Todd calls the Tornado Funnel, where the entire customer journey compresses into a single moment of decision. When that moment hits, friction decides who wins.

The post The 10-second customer journey and how to remove friction fast appeared first on Phrase.

]]> https://phrase.com/wp-content/uploads/2026/03/Todd-Unger_Episode-Thumbnail_NameOnly-nologo.jpg The 10-second customer journey and how to remove friction fast false no 00:39:12 No no