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Stephan Schoening

Stephan Schöning is the VP Strategic & Product Marketing at Phrase. He’s worked at Phrase for 9+ years and has overseen strategic marketing functions including inbound, performance, and content — guiding campaign execution and team growth.

Blog posts

A woman in a light sweater sits in a home office, focused on her laptop, representing a developer or content manager working on WordPress localization tasks in a calm, professional environment.

Software localization

How to build a scalable WordPress i18n workflow

WordPress powers the web, but translating it well takes more than plugins. Discover how to build a scalable localization workflow using gettext, best practices, and the Phrase plugin.

Global business

Four product expansion strategies to drive business growth

Learn how to drive growth with four proven product expansion strategies—innovation, bundling, re-segmentation, and localization. Explore real-world examples from HubSpot, Toast, Notion, Netflix, and more.
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Machine translation Translation management

Beyond Translation Memories: How Machine Translation powers global content

Discover how modern Machine Translation boosts speed, scale, and quality in global content workflows—complementing Translation Memories and reducing costs.
 A person's hand typing on a laptop keyboard, overlaid with a digital flowchart representing workflows and processes, symbolizing automation and technology in translation tools.

Machine translation

Machine Translation Software: The Best Tools to Try (and Use) in 2025

Find out how machine translation software is changing the game in global business and how to find the best MT tool for your needs.