A world leader in translation technology
Phrase intelligently automates, manages, and delivers multilingual content for deeper customer connections
and faster business growth.
The Phrase Localization Platform
The Phrase Platform is the world’s most powerful, connective, and customizable localization software. Cloud-based and intelligently powered by AI, it is built to automate multilingual content at great speed, accuracy and scale.
Phrase allows organizations to provide customers with access to the content they need in the language they speak. This means your customers are more engaged and business impact is delivered quickly.
A central hub
One place to manage and translate all your content. Track progress, automate tasks, and work across teams from a single platform, built to handle all your multilingual content needs.
Intelligent AI
From Phrase NextMT and context-aware adaptation to automated routing and QA, our AI capabilities are shaped by a dedicated research team and real product use. As AI evolves, Phrase is building what comes next; little wonder Nimdzi positions Phrase as the innovative market leader.
Smarter automation
Smarter automation means less manual work at every stage. Phrase handles content updates, translation assignment, QA checks, and delivery, all through configurable workflows powered by AI and built-in triggers. It’s how global teams stay fast and consistent, without the overhead.
Consistent quality at scale
Built-in quality scoring, automated MT engine selection and intelligent routing help teams maintain high standards, even at scale. Phrase ensures the right translation path for each piece of content, whether that’s machine, human, or hybrid.
Actionable analytics
Built-in analytics show how content moves through your workflows, with insights into speed, quality, and cost. Use data to improve translation and automation decisions.
Built to integrate
Phrase fits into your content ecosystem, integrating with over 50 tools across design, development, CMS, and QA. Phrase shares data and workflows, so multilingual content moves easily between teams, systems, and languages.
“The go-to, end-to-end localization solution that offers—at scale—unprecedented levels of customization, automation, and reporting to help you truly connect with new audiences and drive global growth”
The Total Economic Impact of Using Phrase (TEI) study by Forrester Consulting
Taking Translation Further
AI-led translation
Phrase AI represents a major step forward in how teams manage multilingual content at scale. Built into the platform and trainable to your goals, it adapts to your content, brand voice, and context. In real time, it automates the selection of the most effective translation services, applies custom terminology, and scores quality. Phrase AI reduces manual effort and improves accuracy, helping you achieve much more, without compromising on quality.
Smarter automation, built in
Phrase gives you full control over how content moves, from creation to translation to delivery. With AI-powered automation, teams can build workflows that adapt to content type, language needs, and business rules. Phrase Orchestrator offers a no-code, drag-and-drop interface to create flows across the Phrase platform and beyond. Whether routing content to the right translation method or triggering quality checks, automation reduces effort and speeds up delivery.
Analytics that unlock insight
Phrase Analytics gives teams the ability to track performance, surface insights, and report on progress, without needing SQL or BI support. Build custom reports and visual dashboards to monitor translation quality, turnaround times, and cost. With actionable data at your fingertips, you can stay aligned to goals and continuously improve how multilingual content is delivered.
Integration
With over 50 integrations (and counting…), Phrase can connect to your existing localization systems with ease. The ‘plug and play’ nature of the Platform protects existing workflows, allows you to retain current tools, and enables incredible speed to value. And, in the unlikely scenario that a connection doesn’t exist, our engineers can build it.
We’re producing over 20 emails a week, and the platform ensures every single one is on-brand, localized, and responsive, without any engineering effort.
What3Words explored multiple localization solutions, but Phrase emerged as the indisputable frontrunner. Thanks to Phrase we have more control over our timelines. The languages team turns around a localization request in about a week, and this is never in doubt.
Phrase has become an indispensable part of our localization strategy at BlaBlaCar. Our plans include scaling the range of materials localized within the Phrase platform, particularly our help center and customer relationship content. This in turn will bolster business, improve customer satisfaction, and drive loyalty. This strategic shift reflects the efficiency gains we’ve achieved through Phrase and our commitment to delivering top-quality services to our customers globally through streamlined translation and localization processes.
Deliveroo wouldn’t have a localization process without Phrase. Investing in the Phrase Localization Platform, we have managed to centralize the process and ensure consistency with all types of content. Most importantly, thanks to Phrase, we’ve helped improve time to market and customer satisfaction in new regions.
The Zendesk partnership with Phrase enables us make the right decisions and helps with anything new that comes up. We have an open dialogue, and I trust Phrase to have the right solutions at the right time, so that we can grow with Phrase.
Reliable and secure
The Phrase Localization Platform follows best practices in security, stability and performance. This means we comply with the Principles and Security Statements of ISO 27001, PCI DSS, AWS, CCPA and GDPR. Our infrastructure is one of the most resilient and robust available (zero downtime deployments and a 99.9% uptime), and we work hard to ensure it stays that way.
Suggested Reading
Case Study
Powering Customer Engagement Worldwide: How Braze Scaled for Global Growth
Braze, a global leader in customer engagement, turned to Phrase to scale localization across 70+ countries without compromising on quality.
News
Phrase Unveils New Multimedia Content Capabilities with Phrase Studio
New multimedia localization capabilities added to the Phrase Platform, providing a broad range of intelligent audio and visual editing tools for customers.
Blog post
Make your localization data work for you: Insights, impact, and automation with Phrase Data
Learn about the ways strategic teams are leveraging Phrase Data to generate actionable insights and deliver measurable impact.
Blog post
Behind the bugs: What Game Quality Forum 2025 revealed about the future of QA, localization, and player experience
From automation to emotional intelligence, Game Quality Forum 2025 brought together developers, QA leaders, and localization experts to explore the future of player experience. This event recap highlights the most urgent challenges, emerging tools, and practical strategies shaping quality in modern game development—plus insights from Phrase’s panel with Unity and AWS on building smarter, scalable pipelines.