Localization solutions for product managers
Phrase keeps localization in sync with your release cycle – so every language ships when your product does.
Trusted by product teams at
Localization is the dependency nobody planned for
Your team ships fast. Two-week sprints, continuous deployment, feature flags. The product moves at the pace of your roadmap, until it needs to work in another language. Then strings get extracted into a spreadsheet, days pass, and the feature is ready in English while German and Japanese are still in progress. The localised version ships later, or ships with gaps.
Every new market multiplies this. What worked for three languages buckles at twelve. Engineering asks the localization team for an update. The localization team asks the PM. The regional stakeholder asks the PM. Nobody has a shared view of where things stand, so the PM becomes the status relay.
Phrase makes localization part of the product pipeline, not a step after it. Translations move in parallel with development, quality is scored before release, and every stakeholder sees the same status without the PM brokering updates.
Localization that runs in parallel with development
Continuous localization means translations happen alongside development – not in a separate phase after it. When a developer pushes new strings, Phrase picks them up automatically, routes them through translation and review, and delivers them back to the codebase. By the time the feature is ready to merge, the translations are too.
No handoff emails. No status spreadsheets. No chasing. Your localised product ships with the same release, not a release behind.
From design review to production – localization is already there
Catch it in design
The Figma integration lets your design team preview translations directly in their layouts. String truncation, layout breaks, and cultural mismatches surface at design review – before a single line of code is written. When the design is approved, it is approved for every language.
Sync it with code
Phrase Strings syncs with your Git repository – branch by branch. Developers push source strings from their feature branch; translators work in Phrase; finished translations merge back automatically. Your engineers set it up once. After that, it runs.
Ship it instantly
Over-the-air delivery pushes new translations to your mobile app without an app store review. Found a mistranslation after release? Fix it in Phrase, and the corrected string reaches users within hours – not after the next app update.
Know it’s ready. Know where it stands.
Quality scored before release
Every translated string gets a quality score before it goes live. If something falls below your threshold, it is flagged for review automatically. You see the score and the reason. For PMs approving localised releases in languages they do not speak: this is your confidence signal.
One view for every stakeholder
See which languages are complete, which are in review, and which are blocking the release – in one view. Automated notifications flow to Slack and Jira so stakeholders get updates without the PM relaying them. Phrase Analytics gives you completion by language, turnaround time, quality scores, and bottleneck identification.
INTEGRATIONS
Fits the tools your product team already uses
Phrase integrates with the platforms that drive your product workflow. Content flows in from your design tools and code repositories; translations flow back.
Figma
Designed for a global audience.
Preview your multilingual designs without ever leaving Figma.
Github
Sync strings branch by branch. Translations merge back automatically.
Jira
Connect translation jobs to your Jira tickets and receive updates directly in Jira.
Slack
Connect to Slack and customize which notifications you receive in your Slack channels.
Contentful
Translate all text and rich text fields in your nested entry-level and field-level content models.
MEASURABLE IMPACT
Teams who’ve been where you are
CUSTOMER STORY
Deliveroo
170,000 restaurant & grocery partners, 10 markets
Project timelines reduced by up to 4 days with Figma integration. Localization managers saving 35–40% of time previously spent on project management. Consistent, centralized localization across 10 languages for 3,500+ global employee
CUSTOMER STORY
What3Words
60+ languages, ~100 freelance translators
Scaled from 4 to 60 languages without adding administrative overhead. 25% reduction in time spent on admin tasks. Up to 10 hours saved per app update, with each new language launch pack completed in 5–6 weeks.
What3Words explored multiple localization solutions, but Phrase emerged as the indisputable frontrunner. Thanks to Phrase we have more control over our timelines. The languages team turns around a localization request in about a week, and this is never in doubt.
Phrase has become an indispensable part of our localization strategy at BlaBlaCar. Our plans include scaling the range of materials localized within the Phrase Language Intelligence platform, particularly our help center and customer relationship content. This in turn will bolster business, improve customer satisfaction, and drive loyalty. This strategic shift reflects the efficiency gains we’ve achieved through Phrase and our commitment to delivering top-quality services to our customers globally through streamlined translation and localization processes.
FAQs
Do product managers use Phrase directly?
In most product organisations, your developers and localization team work inside Phrase. You interact with the output – through your product, your Jira board, and your analytics dashboard. Phrase integrates with the tools you already use (Jira, Slack, Figma) so you get visibility without learning a new platform.
How does Phrase prevent localization from blocking releases?
Phrase runs localization in parallel with development. When developers push new strings, Phrase picks them up automatically, routes them through translation and review, and delivers them back to the codebase. By the time the feature is ready to merge, the translations are too.
Can we push translation updates without an app store review?
Yes. Over-the-air delivery pushes updated translations directly to your mobile app. Translation fixes and new language additions reach users within hours, not weeks.
How do I know translations are good enough to ship?
Quality Evaluation scores every translated string automatically. You set the threshold – anything below it gets flagged for review with the score and the reason. For PMs approving localised releases in languages they do not speak, this is the confidence signal.
Does Phrase work with Figma?
Yes. The Figma integration lets your design team preview translations directly in their layouts. String truncation and layout breaks surface at design review – before development starts.
How does Phrase integrate with our development workflow?
Phrase syncs with your Git repository (GitHub, GitLab, Bitbucket) branch by branch. Developers push source strings; translations are pulled back automatically. For the full technical setup, see the developer page or the integration documentation.
See how Phrase fits your release cycle
Every product team works differently. Let us show you how it works with yours.