App localization
Localize your mobile app on a platform that delivers high-quality
results, with the most flexible and efficient approach possible.
Built by developers, for developers
Save developers’ time, reduce manual errors, and increase translation quality
by integrating our impressive Phrase features.
Schedule automatic copy updates with OTA
Over-the-air functionality allows you to publish copy updates for mobile (iOS, Android, React Native, Flutter) and web apps without releasing new versions. You can also schedule automatic releases, such as daily at 10 am, to ensure users always receive the latest content.
Linked Keys make inconsistencies a thing of the past
Digital product teams often struggle to keep the copy in their iOS and Android apps consistent, but linked keys allow you to enforce consistency across iOS and Android projects by implementing updates quickly, changing a single instance, and propagating to all linked keys automatically.
Understand your users
Learn more about how your users interact with your app with OTA mobile SDK analytics. Access statistics for each distribution, and see not only the most used languages, but the most requested ones too.
Automate workflows with our full-featured API
Speed up release cycles and stay focused on your code by using the power of Phrase’s API to set up custom integrations, webhooks, and much more.
“The go-to, end-to-end localization solution that offers—at scale—unprecedented levels of customization, automation, and reporting to help you truly connect with new audiences and drive global growth”
The Total Economic Impact of Using Phrase (TEI) study by Forrester Consulting
INTEGRATIONS
A seamless mobile app localization experience
Adapt Phrase to your workflow, whatever that looks like.
GitHub
Automatically send branches and repositories to Phrase for reliable translation
GitLab
Streamline your workflow and avoid bottlenecks by automatically creating projects and importing content.
Bitbucket
Keep projects organized by creating jobs that are automatically sent for translation when your branches and repositories are updated in Bitbucket.
Phrase by the numbers
95%
faster turnaround time
48 hrs
saved per release on average
50%
reduction on deployment
We’re producing over 20 emails a week, and the platform ensures every single one is on-brand, localized, and responsive, without any engineering effort.
What3Words explored multiple localization solutions, but Phrase emerged as the indisputable frontrunner. Thanks to Phrase we have more control over our timelines. The languages team turns around a localization request in about a week, and this is never in doubt.
Phrase has become an indispensable part of our localization strategy at BlaBlaCar. Our plans include scaling the range of materials localized within the Phrase platform, particularly our help center and customer relationship content. This in turn will bolster business, improve customer satisfaction, and drive loyalty. This strategic shift reflects the efficiency gains we’ve achieved through Phrase and our commitment to delivering top-quality services to our customers globally through streamlined translation and localization processes.
FREQUENTLY ASKED QUESTIONS
Your questions answered on our strings translation editor
What platforms do you support?
Phrase over-the-air currently supports delivering translations to iOS, Android, React Native and Flutter. See more details in our documentation.
Do you collect usage metrics?
We do collect certain metrics to calculate the usage of the feature.
Is there a limit for the amount of releases I can create?
No, the only limit regarding OTA is the amount of MAU (monthly active users), depending on which pricing plans you have chosen.
What constitutes a monthly active user (MAU)?
When a user starts an application implementing our iOS, Android, React Native, or Flutter SDK for the first time on a device, we generate a unique, random device Identifier. This identifier’s sole purpose is the tracking of active users over a given period of time. It is not used for any other form or means of tracking and does not contain any user or device information. Also, we will not automatically lock your organization or OTA functionality when you exceed your MAU quota, but instead reach out to explore options going forward.
The keys to unlocking language
Blog post
A Guide to Date and Time Localization
We shed light on the intricacies of global dates and times, covering formatting, time zones, regional calendars, and more.
Blog post
Next.js Localization with Format.JS/react-intl
Explore the ins and outs of localizing Next.js Pages Router apps with react-intl/Format.JS.
Blog post
Pluralization: A Guide to Localizing Plurals
Learn more about how to get pluralization right in your multilingual app and ensure a smooth user experience for your global user base.
Blog post
Next.js 13/14 App Router Localization with next-intl
Take a deep dive into Next.js localization using an App Router demo and next-intl. We’ll explore routing, Server and Client Components, and much more.
Webinar
Automate and scale content translation with Phrase and Optimizely
Get an exclusive first look at the Phrase-Optimizely integration! This session shows you how AI-powered automation can streamline your website content translation. Say goodbye to manual exports and disconnected workflows—this seamless integration gives you centralized control over vendors, quality, and automation.