Spotlight on Phrase

Explore the stories that have been featured across the media in our “Spotlight on Phrase.” This is a compilation of insightful opinions and thoughts on a variety of topics showcasing the value we bring to the industry and businesses alike.

Illustration of people talking in different languages | Phrase

Article | Inc. Magazine

3 Translation Tips for Expanding Your Business Overseas

Explore the complexities of localization! Phrase CEO Georg Ell highlights strategic investments, SEO keywords, and the importance of starting early.

Sarah Lynch, Reporter, Inc. Magazine

Article | Andovar.com

Phrase: Empowering Business Translations with Leading Localization Technology

Check out this fantastic right-up about Phrase by partner Andovar, a global leader in translation services and content localization for digital media.

Emma Green, Writer, Andovar

Social post | LinkedIn

Making the Case—Localization for Einride

Einride is on a global mission to electrify transport. Here's how it got tools and processes set up for the localization of its main software, Saga.

Jörgen Kjellgren, Localization Specialist

Article | The Association of National Advertisers

7 Best Practices for Promoting Your Brand Overseas

Think global, act local! Discover how localization, beyond mere translation, is a game-changing strategy for businesses looking to expand globally.

Pamela Ghosal, Head of Brand and Communications, Phrase

Q&A | StreetFight Magazine

Getting Your Local, Foreign ‘Phrase’ Just Right—Q&A with Jason Hemingway, CMO

Discover how Phrase helps companies unlock language to unlock new opportunities by conquering global markets with cutting-edge localization technology.

Kathleen Sampey, Content Writer, TKS Media

The feature of technology panel | Phrase

Video | Plunet Business Manager (YouTube)

The Future of Technology in Language Industry

Translation and tech evolve rapidly. This Plunet Summit 2023 panel discussion, offers insights into the future of the language industry’s technology.

Plunet Summit 2023

Article | Customer Think

Failure to Localize Is Undermining Your Massive Personalization Investment

Redefining personalization as a customer-centric approach, this article emphasizes localization's role in enhancing customer relevance and impact.

Jason Hemingway, Chief Marketing Officer, Phrase

Global business concept with characters working together people communicating in work | Phrase

Article | Advertising Week

6 Vital Tips for Marketing Localization

Expanding your business into international markets? This article highlights the importance of localization when expanding businesses internationally.

Jason Hemingway, Chief Marketing Officer, Phrase

Article | CMO Alliance

6 Steps to a Successful Market Expansion

Uncertain economic times can be daunting, but growth is crucial. Unlock fresh opportunities for business expansion with these actionable insights.

Jason Hemingway, Chief Marketing Officer, Phrase

Illustration of a hand holding a phone | Phrase

Article | The Association of National Advertisers

3 Ways Software Is Fueling Localized Marketing at Scale

Advances in machine translation enhance localization for culturally sensitive user experiences, making it a strategic growth driver for businesses.

Ian Woolley, Chief Revenue Officer, Phrase

Traveling concept with businessman pointing at globe with location pin network on dark background | Phrase

Article | Customer Experience Magazine

Why International Success Hangs on the Strength of Market Localisation

The global marketplace is a reality offering consumer flexibility. Businesses expanding globally must tailor content effectively to satisfy customers.

Georg Ell, Chief Executive Officer, Phrase