Spotlight on Phrase

Explore the stories that have been featured across the media in our “Spotlight on Phrase.” This is a compilation of insightful opinions and thoughts on a variety of topics showcasing the value we bring to the industry and businesses alike.

Interview | Localization Today

Inside Phrase: The Art and Science of Localization

Francesca, interviewed by Eddie Arrieta on tech + creativity, making localisation strategic, and bold moves shaping software and the industry.

Francesca Sorrentino, Localization Director, Phrase and Eddie Arrieta, CEO, Multilingual Magazine

Article | Dataversity

3 AI Misconceptions That Are Constraining Real-World Results

This article explores three AI misconceptions: overestimating LLM ease-of-use, expecting full automation, and undervaluing infrastructure investment.

Simone Bohnenberger-Rich, PhD, Chief Product Officer, Phrase

Article | Chargebee

5 Pricing & Packaging Lessons from Phrase’s Growth Journey

Phrase's growth journey reveals key pricing & packaging lessons for SaaS businesses: usage-based models, seamless subscriptions & smart entitlement management.

Harikrishna, SaaS Fintech Specialist, Chargebee

Interview | Chargebee

Breaking the Language Barrier: Phrase’s Blueprint for Efficiency

Learn how Phrase fuels growth with a pivot to usage-based pricing, market expansion, M&A, and multi-product play while offering a unified subscriber experience.

Chargebee Team with Martin Konop, Chief CFO, Phrase

Interview | Slator

Uber and Phrase on How to Leverage the Language AI Stack

Georg Ell & Uber’s Hameed Afssari discuss the transformative role of AI in localization, focusing on the efficiency, quality, and scalability enabled by LLMs.

Slator Team

Article | ANA

Business Leaders Emphasize International Expansion as Key to Success

Pamela Ghosal explores how localization is a key driver of growth, with inclusion in strategic plans essential to global expansion and customer engagement.

Pamela Ghosal, Director, Brand and Communications, Phrase

Article | Customer Think

Why Localization Is Now Taking Center Stage in Business Strategy

Global survey confirms localization drives growth, customer trust, and compliance, with leaders now seeing it as vital to global reach and business success.

Pamela Ghosal, Director, Brand and Communications, Phrase

Article | Klivvr

Sky High Content: A UX Writer’s Guide to Problem Solving

Salma Sabry shares how OTA updates let Klivvr's UX writers fix content instantly, enhancing user experience without full app updates.

Salma Sabry, UX Writer, Klivvr

Article | AI Authority

Unlocking Hyperautomation: Guarding Quality with AI

Alon Lavie explores how AI hyperautomation & quality scoring can ensure translation accuracy, efficiency, & scalability across global enterprise workflows.

Alon Lavie, VP AI Research, Phrase

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