Phrase for marketers
Your content. Every market. Every audience.
The Phrase platform transforms how your global content operation works – web, email, video, social, product copy – translated, adapted, and personalized by AI, for every market and every audience, getting smarter with every project.
Trusted by marketing teams at
Global content doesn’t always fail loudly.
Sometimes it fails quietly. Content that’s technically accurate but tonally wrong, culturally flat, or mismatched to the channel. Brand decisions from the last project live in someone’s email thread. The next one starts from scratch. And when the deadline arrives, you approve translated content without a reliable way to know if it actually works.
Phrase changes this. Language becomes part of your content process from brief to go-live, with brand voice built in, the latest in AI across every step, and every market ready at once.
THE PLATFORM
A global content platform built for marketing teams
You work hard to make your brand work. Phrase makes it work in every language. Content moves from your tools through AI that’s tuned to your brand, your voice, your audiences, and intent, and back, automatically. Brand decisions stop living in email threads and start living in the platform.
The same content speaks differently to different people, in different markets, across different channels. And every project makes the platform smarter, so each new market is easier than the last. Reach more. Resonate more. With less effort every time.
SPEED AND DELIVERY
Keep pace with your content calendar
Content in, back transformed
New page in your CMS? Updated email in Braze? Phrase picks it up automatically, routes it through the right AI engine for that content type, guided by your style guides, runs quality checks, delivers it back, automatically.
Parallel, not sequential
All target languages are translated and adapted simultaneously, not one after another. No waiting for one market before the next begins. Your 12-market launch doesn’t take 12 times as long. Every locale ready, every deadline met.
Intelligence that builds
Translation memory, style guides, and prior decisions build context that informs every new translation. The next time the same phrase appears, in this project or any future one, it’s already done. Static content degrades. Adaptive content compounds.
CONTENT THAT WORKS
Content that lands, in every market
Before Phrase, you paid for translations and trusted they were right. Now you know.
Every asset is evaluated against your brand standards and context before it goes live. Wrong tone, wrong register, wrong cultural read, caught before they reach your audience.
So when it goes live, you know it’s right.
MARKETING INTEGRATIONS
Connected to everything you already use
Phrase connects natively to the platforms your marketing team already uses, from your CMS and marketing automation tools to the AI tools and agents now part of how content gets made.
Marketing automation
Beyond basic translation plugins, Phrase adds brand voice, quality, and intelligence that makes content perform in every market.
Braze
Increase customer engagement and drive growth into new markets with seamless localization for your email campaigns.
Hubspot
Achieve peak efficiency and better connect with your customers by translating your blog posts, websites, landing pages, forms, files, and emails.
Marketo
Send your landing pages, emails, forms, and files for translation to ensure that your content resonates with your target audience.
Salesforce Marketing Cloud
Leverage the Content Builder within Salesforce and automatically send your emails, content blocks, and text to Phrase for translation.
Content management and design tools
Multi-channel content, translated at the speed of your content calendar.
AEM
Get your multi-channel marketing content to the right people at the right time in the right language. Phrase also supports Adobe Experience Manager as a cloud service.
Contentful
Translate all text and rich text fields in your nested entry-level and field-level content models.
WordPress
Reach a wider audience by seamlessly translating your posts, pages, categories, tags, and custom post types with Phrase.
Figma
Designed for a global audience.
Preview your multilingual designs without ever leaving Figma.
Project management and collaboration
Track translation status alongside your existing workflows. Automatic notifications when content is ready or needs review.
Jira
Connect translation jobs to your Jira tickets and receive updates directly in Jira.
Slack
Connect to Slack and customize which notifications you receive in your Slack channels.
MULTIMEDIA
Video and audio, in the same platform
Phrase Studio brings multimedia into your content process. Translate subtitles, dub audio, and adapt video content across languages without a separate tool, a separate vendor, or a separate process.
Your product videos, campaign content, podcasts, social ads, and brand films all flow through the same platform as your written content.
One platform, every format.
Canva are producing over 20 emails a week, and the platform ensures every single one is on-brand, localized, and responsive, without any engineering effort.
FAQs
Do I need to use Phrase directly, or does my team?
Both work. If your company has a dedicated language team, Phrase powers their process and you interact with the output through your existing marketing tools. If you’re managing global content yourself, Phrase gives you the structure, automation, and confidence to do it without specialist training.
What if I don’t have a dedicated language team?
Phrase works for teams of any size. Templates, translation memory, and automated evaluation give you structure and confidence without requiring specialist expertise. Many Phrase customers start with a single content manager running the platform alongside their other work and grow from there.
What return can we expect?
The Forrester Total Economic Impact study found 527% ROI for a composite organisation based on interviews with Phrase customers, with payback in under six months. Phrase is also a Forrester Wave Leader in language technology, with the highest scores in 21 of 26 criteria, so you’re investing in the platform analysts recognise as the market benchmark.
Can’t we just use AI to translate our content?
You could, but general-purpose AI just gives you words. Phrase is a platform built specifically to harness AI for language; applying your brand voice, cultural context, and market standards to every piece of content it processes. It connects your existing tools and AI agents into a single content process, so translation, adaptation, and quality evaluation happen automatically across your stack. The AI is embedded across every step, and it gets smarter with every project. That’s not something a translation button or a general-purpose model can replicate. Phrase makes it simple to put the latest AI to work for your global content.
Why choose Phrase?
Phrase is the world’s leading Language Intelligence Platform. It’s the only platform that combines AI translation, brand voice governance, audience personalization, and content intelligence in one place. It connects to the tools your team already uses, works for teams with or without a dedicated language function, and gets more effective the more you use it. Trusted by brands like Uber, Canva, Booking.com, and thousands of others to make global content work.
See how Phrase works for marketing teams
Ready to make your content work in every language? Let’s show you how.