Achieve impactful, authentic communication with Auto Adapt, our new AI content adaptation capability. Designed for seamless transcreation and brand alignment across global markets, it delivers fluency, accuracy, and efficiency in every message. Powered by generative AI, Auto Adapt enables localization and marketing teams to tailor content for tone, formality, and audience demographics. Auto Adapt reduces the time and cost typically associated with transcreation and manual editing, bridging the gap between traditional machine translation and human review.

Ensure your content is always on-brand

Auto Adapt offers a tailored approach to localization, using advanced AI customization features to optimize output. It aligns translations with your brand’s tone of voice, terminology, and style, all while maintaining document-level consistency.

Localization becomes a streamlined process, delivering fluent, culturally-nuanced messages that drive engagement and build trust with your global audience.

Built-in customization for optimal performance

Auto Adapt utilizes advanced built-in AI capabilities that are designed to simplify complex localization and adaptation workflows. It ensures translated content consistently reflects your brand’s unique voice, tone, and terminology.

Unlike generic solutions, Auto Adapt leverages pre-tested, expertly-validated prompts. This ensures every translation is both fluent and consistent with your established standards, maintaining quality even under tight deadlines or high-volume demands.

Benefits of Auto Adapt

Use the latest in AI to transform localization into a seamless, scalable process. Deliver messages that are accurate, culturally-relevant and engaging. With Auto Adapt, marketers and localization teams can build trust and create meaningful connections with audiences worldwide.

Enhanced efficiency

Move transcreation and editing from a wholly human-based process, to a largely automated, scalable and cost-effective approach.

Document consistency

Ensure fluency and resolve inconsistencies at the document level across your translations for a polished final product.

Workflow flexibility

Available through Phrase Orchestrator—our workflow automation tool—Auto Adapt integrates seamlessly wherever you need it.

Audience precision

Fine-tune content to fit your specific needs and audience demographics, preserving cultural nuance and maintaining relevance.

Scalable quality

Rely on a robust solution that empowers your team to confidently manage high-volume projects while staying on schedule.

Be part of an exclusive group shaping the future of scalable, brand-consistent localization. As part of our beta program, you will gain early access and have the opportunity to collaborate directly with our team to refine this groundbreaking solution.

As an early adopter, you’ll unlock exclusive access to even more customization capabilities currently in development. Early adopters will receive a preview of enhancements designed to deliver even greater flexibility and control for your localization needs.



Note: Auto Adapt is currently in beta and available to a limited group of users. Sign up to register your interest and help us redefine global communication.